KR20160100083A - Broadcasting advertisement system and method of the same - Google Patents
Broadcasting advertisement system and method of the same Download PDFInfo
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- KR20160100083A KR20160100083A KR1020150022596A KR20150022596A KR20160100083A KR 20160100083 A KR20160100083 A KR 20160100083A KR 1020150022596 A KR1020150022596 A KR 1020150022596A KR 20150022596 A KR20150022596 A KR 20150022596A KR 20160100083 A KR20160100083 A KR 20160100083A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
- H04N21/4586—Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
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- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to a broadcast advertisement system and a broadcast advertisement method, in which only local advertisement data of a specific region is received and stored through an unbound application installed in a set-top box, an advertiser for each local advertisement is selected as an auction method, Upon receipt of the information on the allowable time for the advertisement, the local advertisement is performed. In addition, the actual advertisement view rate is calculated in cooperation with the set-top box, the advertisement fee is proportionally allocated thereto, or the advertisement viewing rate It is an invention to compensate.
Description
The present invention relates to a broadcast advertising system and a broadcast advertisement method, and more specifically, receives and stores local advertisement data of a specific region through an unbound application installed in a set-top box, selects an advertiser for each local advertisement as an auction method Upon reception of the information on the allowance of the local advertisement from the broadcasting station, the local advertisement is performed. In addition, the local advertisement is operated in conjunction with the set-top box to calculate the actual advertisement viewing rate. And more particularly, to a broadcast advertisement system and a broadcast advertisement method for compensating for viewing.
As is well known, the advertisement system largely consists of an Internet-based portal advertisement, a floor advertisement such as a newspaper or a magazine, and a broadcasting advertisement through a radio and a TV.
In the case of portal advertisement through the Internet, since the advertisement system is a tree structure in which information is acquired by clicking on various advertisements displayed inside the portal site, the subscribers can be very active in the advertisement The advertisement information can be acquired only by searching for each category.
In the case of newspapers or magazines, as in the case of Internet advertising systems, the system should pay attention to advertisements during the process of reading documents. However, in the case of written advertisements such as newspapers and magazines, the number of subscribers in newspapers and magazines In the future, too, there will be a very limited advertising market except for the enthusiast.
The advertisement system through TV is composed of a system in which an advertisement is viewed as long as the channel is not turned to another channel by manually outputting a specific advertisement while viewing the broadcast. The number of TV viewers is very large, and it is a passive advertisement method that is provided by this injection formula. In the case of the conventional analog TV, the system is a nationwide system for viewing the same time zone.
In recent years, as the network speed has rapidly increased and QoS technology on the Internet has developed, IPTV, which enables existing satellite broadcasting, cable, and terrestrial digital broadcasting services on the Internet, has appeared, and each company has used its own technology IPTV products are being developed and released, and a variety of standardization activities and studies related to IPTV are being actively conducted.
As a typical IPTV related standardization group, the TM-IPI ad-hoc group under the DVB can be mentioned. Currently,
In the case of the TV system, large advertisements such as large corporations are mainstream because they are broadcast advertisements that are output at the advertisement time zone between a program and a program nationwide. As a result, TV commercials are costly In addition, there is no direct correlation between sales and advertising.
On the other hand, in the case of the broadcast advertisement interposed between the broadcast programs, the broadcast company receives the advertisement cost from a plurality of companies and displays the advertisement data. Typical advertisement broadcasting takes about 1/10 of the program time The program is organized into 6 minutes for the 60 minute program, and 12 minutes for the 15 second advertisement if the advertisement is organized for 3 minutes each before and after the start of the program.
However, in the case of a program having a low audience rating, since the order of the advertisement is not smooth, it is not possible to fill all 12 advertisements in general, and the time of the unsold advertisement time is replaced with the public service advertisement, There was a problem that the profitability of the broadcasters was deteriorated because the advertisement cost was remarkably low or there was almost no advertisement cost.
On the other hand, in the case of the TV system of the general analog airwaves described above, large advertisements such as large corporations are mainstream because the advertisements outputted during the advertisement time zone between any one program and the program are outputted nationwide, There is a problem in that it is not only costly, but also does not directly feel the necessity of advertising because it has no direct correlation with sales.
In addition, in the case of the general advertisement, the viewers' liking is low, so a plan should be prepared to increase the liking and attention of viewers.
Many advertisers who want to advertise locally through TV screen have a problem of cost burden and advertisers who applied for local advertisements think that they do not enjoy local advertisement effect when viewers watch other channels. It is necessary to take countermeasures.
On the other hand, an advertiser who wants to advertise on a broadcasting program has no way of knowing how many households his / her advertisement has been exposed to, and as a workaround, it has had to pay attention to the audience rating of the broadcast program in which the advertisement is displayed.
In fact, a broadcast program with a high audience rating has more of the advertisement ahead of and behind it, especially the previous advertisement. Therefore, the advertisement cost is very high in the advertisement time zone before and after the broadcast program having the high audience rating.
However, even if the program has a high audience rating, there are many cases in which viewers search other channels rather than watching the advertisement before the program starts. In addition, It was not possible to quantify the proportion of the broadcast program with the audience rating.
In other words, advertisers pay very high price while they are posting in the post - broadcast time zone of high - rated broadcasting programs, but they did not know whether it is worth the advertisement cost that has high advertisement exposure effect.
The conventional system has a problem that the advertisement cost of a broadcast program having a high audience rating is very high and a broadcast program having a low audience rating is not sold even if the advertisement cost is cheap.
SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and it is an object of the present invention to provide a method and system for receiving and storing local advertisement data of a specific region through an unbound application installed in a set- Upon reception of the information on the allowance of the local advertisement, the local advertisement is executed. In addition, the actual advertisement view rate is calculated in cooperation with the set-top box, and the advertisement fee is proportionally calculated. And to provide a broadcast advertisement system and a broadcast advertisement method for compensating for a broadcast advertisement.
According to a preferred embodiment of the present invention, the
Preferably, the step a) is a step of registering the local advertisement exposure target area information, the desired exposure channel information, the desired exposure time zone information, and the billing mode selection information in the
Preferably, the step d) is a process in which the set-
Preferably, in the case where the cut-out information is information instructing to insert a spot advertisement, the cut-out information may include spot advertisement identification information, identification information of a broadcast screen on which a spot advertisement is exposed, insert position information of a spot advertisement And information on the exposure time of the spot advertisement.
Preferably, the step i) includes the steps of: automatically deleting the local advertisement data from which the set-
Preferably, the step i) includes the steps of: determining whether the set-
Preferably, the billing mode selection information includes a first method of calculating and adjusting an advertisement cost in proportion to the number of local advertisement exposure times of the viewing furniture; A second method in which a minimum bid price of a local advertisement is set for each region and a desired number of exposures selected by the advertiser is applied as a weight value is calculated.
Preferably, a plurality of advertisement products in which a plurality of desired exposure channels are registered as packages are registered in the
Preferably, the number of desired exposures selected by the advertiser is set to be different from the minimum bid price of the local advertisement for each region and the channel, the additional cost is not set for the exposure exceeding the exposure count set as the minimum bid cost, The method further includes a second method of replacing the number of times of exposure with the spot advertisement by an amount corresponding to the shortage of the number of exposures, and outputting the replaced spot advertisement.
In the meantime, the present invention can be applied to a broadcast communication system in which
Preferably, the local advertisement
Preferably, the
Preferably, the set-top box (STB) 2 stores a plurality of local advertisement data and output channel information for each local advertisement data.
Preferably, the set-top box (STB) 2 is configured to automatically transmit the identification information and the exposure information of the local advertisement data to the
Preferably, the spot advertisement is an advertisement that is exposed by being limitedly inserted into a part of a specific broadcast screen. The spot advertisement control data includes spot advertisement identification information, identification information of a broadcast screen on which a spot advertisement is exposed, And the location information and the time information.
Preferably, the
Preferably, the set-top box (STB) 2 receives and stores the local
Preferably, the set-top box (STB) 2 receives and stores the local
Preferably, the set-top box (STB) 2 receives data from the
Preferably, the set-top box (STB) 2 automatically deletes the corresponding local advertisement data when the specific local advertisement data is exposed, and transmits the local advertisement data of a capacity suitable for the spare space due to the deletion to the
Preferably, when the user's preferred channel is registered through the preferred
Preferably, the set-top box (STB) 2 receives local advertisement data and broadcast data from the
Preferably, the set-top box (STB) 2 includes an advertisement exposure information reporting unit (hereinafter referred to as an advertisement exposure information reporting unit) for transmitting identification information and channel information of local advertisement data exposed to the
Preferably, the set-top box (STB) 2 further includes an advertisement exposure option
Preferably, the
Preferably, the
Preferably, the
Preferably, the advertisement cost settlement includes a first method of calculating and adjusting the advertisement cost in proportion to the number of local advertisement exposure of the viewing furniture, a minimum bid cost of the local advertisement is set for each region, and a desired number of exposures selected by the advertiser is weighted The second method is applied to the broadcast advertisement system.
Preferably, in the second scheme, the minimum bid price of the local advertisement is set to be different from the desired number of exposures selected by the advertiser, and the minimum bid price of the local advertisement is set to be different according to the region and the channel. And a method of replacing the number of exposures set as the minimum bidding cost with the number of times that the number of exposures is less than the number of exposures, and outputting the replaced spot advertisements.
Preferably, the desired exposure channel information is channel information in which a plurality of channels are registered in the
The broadcast advertisement system and the broadcast advertisement method according to the present invention can be implemented in various ways so that an advertiser can transmit and output a desired local advertisement, and the settlement method can be selectively processed by the advertiser in various ways, And it is advantageous to monitor the exposure of precise local advertisement and to reflect it in the cost settlement by receiving the information that can directly calculate the advertisement exposure through the settop box and the intelligent set- Local advertisement output management can be performed precisely.
1 is a schematic diagram showing a schematic configuration of a broadcast advertisement system according to an embodiment of the present invention;
2 is a state diagram illustrating transmission and output of local advertisement data through a broadcast advertisement system according to an embodiment of the present invention;
3 is a diagram illustrating an example of transmission of local advertisement data through a broadcast advertisement system according to an embodiment of the present invention;
4 is a view illustrating a channel reflection advertisement exposure state through a broadcast advertisement system according to an embodiment of the present invention;
FIG. 5 is a diagram illustrating an advertiser's desired channel reflecting advertisement processing state through a broadcast advertisement system according to an embodiment of the present invention; FIG.
FIG. 6 is a block diagram illustrating a configuration of a set-top box included in a broadcast advertisement system according to an embodiment of the present invention. FIG.
FIG. 7 is a block diagram illustrating a configuration of an advertisement providing server included in a broadcast advertisement system according to an embodiment of the present invention; FIG.
8 is a view illustrating an example of an advertisement cost settlement in which an advertisement view rate is reflected through a broadcast advertisement system according to an embodiment of the present invention;
9 is a flowchart illustrating a main signal flow of a broadcast advertisement system according to an embodiment of the present invention.
Hereinafter, the present invention will be described in detail with reference to the drawings.
FIG. 1 is a schematic diagram illustrating a schematic configuration of a broadcast advertisement system according to an embodiment of the present invention. FIG. 2 is a state diagram illustrating transmission and output of local advertisement data through a broadcast advertisement system according to an embodiment of the present invention. to be.
The broadcast advertisement system according to an embodiment of the present invention receives and stores only local advertisement data of a specific region through an unbound application installed in a set-top box, selects an advertiser for each local advertisement as an auction method, The advertisement viewing fee is calculated in proportion to the actual advertisement viewing rate, or the advertisement viewing rate is calculated so that the advertisement viewing rate can be reached by the advertiser. For example.
In more detail, the broadcasting advertisement system according to an embodiment of the present invention is allowed to output differentiated local advertisements according to each region in a time zone in which a non-sale broadcasting time zone, a public service advertisement, or a TV program schedule is output from a broadcasting company, The system that makes it possible to output is the basic function.
The broadcast advertisement system according to an embodiment of the present invention calculates an actual advertisement rating on the basic function and provides the advertiser with the information on the desired advertisement viewing rate of the advertiser at the time of receiving the local advertisement, And a function of allowing the user to finally calculate the advertisement cost by calculating the advertisement viewing rate for the corresponding local advertisement in the future.
In addition, the broadcasting advertisement system according to an embodiment of the present invention may transmit and output local advertisement data in a real-time streaming manner to the set-
The broadcasting advertisement system according to an embodiment of the present invention provides various transmission methods of local advertisement data.
In addition, the broadcast advertisement system according to an embodiment of the present invention may bundle a plurality of channels into a package and settle the advertisement cost through the aggregate audience rating (which is a broadcast program audience rating).
That is, if an advertiser wishes to expose his / her local advertisement data for a total 40% viewership channel and selects a channel product bundled with the A channel, the B channel, and the C channel, If the audience rating of the channel is 10%, the audience rating of the B channel is 7%, and the audience rating of the C channel is 9%, the total audience rating is 26%, so the deduction for the
To this end, the broadcasting advertisement system according to an embodiment of the present invention receives broadcast
Meanwhile, the
In this case, the local advertisement data is generally referred to as an advertisement including local advertisement information in broadcast data, and it is of course possible to produce advertisements in various forms such as moving pictures, still pictures, and texts including local advertisement information.
On the other hand, the local advertisement
That is, in a state in which broadcast output data is transmitted from the
The
That is, since the local information is set in the set-
Accordingly, in the broadcast advertisement system according to the embodiment of the present invention, the
At this time, the billing method selection information will be described later.
Also, the set-top box (STB) 2 can store local advertisement data composed of a plurality of packets, and channel advertisement information output from each local advertisement data is stored in a matched state.
Meanwhile, the broadcasting advertisement system according to an embodiment of the present invention can calculate the frequency of exposure of the local advertisement data output through the set-top box (STB) 2, and the
At this time, if the number of exposures desired by the advertiser is insufficient for the local advertisement data, the
The spot advertisement is an advertisement that is exposed on a part of a specific broadcast screen and is composed of a short phrase, a flash, an image, and a moving image, so that the original broadcast screen is a public service advertisement or a screen If so, the spot ad is displayed on the screen to look like a sponsor.
That is, the spot advertisement is an advertisement that is limitedly inserted into a part of a specific broadcast screen and is exposed.
The spot advertisement control data includes spot advertisement identification information, identification information of a broadcast screen on which a spot advertisement is exposed, and insert position information and time information of a spot advertisement.
Therefore, if the broadcasting advertisement system according to the embodiment of the present invention is not exposed to the frequency of exposure of the agreed-up basic advertisement data with the advertiser, the exposure compensation is performed by exposing the spot advertisement by the shortage.
3 is a diagram illustrating an example of transmission of local advertisement data through a broadcasting advertisement system according to an embodiment of the present invention.
That is, FIG. 3 is a diagram for explaining a plurality of methods for distributing local advertisement data from the
The broadcasting advertisement system according to an embodiment of the present invention may transmit and output local advertisement data in a real-time streaming manner to the set-
Referring to FIG. 3, a method of transmitting and storing local advertisement data in advance will be described with reference to FIG. 3 through a data communication network which is not related to the
That is, the set-top box (STB) 2 receives and stores the local
Alternatively, a plurality of channels may be used to distribute the local
The
Alternatively, the set-top box (STB) 2 may receive
That is, the set-top box (STB) 2 receives data through the single channel from the
At this time, the local advertisement data
Accordingly, the set-
FIG. 4 is a diagram illustrating a channel reflection advertisement exposure state through a broadcast advertisement system according to an embodiment of the present invention. FIG. 5 is a flowchart illustrating an advertisement channel reflection advertisement processing state of an advertiser through a broadcast advertisement system according to an embodiment of the present invention Fig.
The broadcast advertisement system according to an embodiment of the present invention can settle the advertisement cost in proportion to the viewing rate of the advertiser and the broadcasting program or the advertisement viewing rate, I think it is a priority. Therefore, in the broadcasting advertisement system according to the embodiment of the present invention, the channels are bundled and offered as products that can be selected by the advertiser, so that the advertisement cost can be settled on the basis of the combined viewing ratings of the channels selected by the advertiser, have.
For this, the local advertisement
The set-
At this time, the
In the case of a product bundled with a plurality of channels, the advertisement cost may be settled in proportion to the broadcast ratings of the channels, or the advertisement cost may be settled in proportion to the advertisement ratings exposed to the channels.
The broadcast rating is an audience rating indicating the ratio of the number of households watching the broadcast and the advertisement rating is an audience rating indicating the ratio of the number of households viewing the advertisement. .
In particular, in the case of a channel package product, it is possible to sum up the broadcast ratings of the respective channels or to sum up the ratings of the advertisements exposed to the respective channels to determine whether the viewer ratings agreed with the advertiser have been reached to settle the advertisement costs.
To this end, the set-top box (STB) 2 includes an advertisement exposure option
In addition, since the set-top box (STB) 2 is not equipped with a large-capacity memory, when the specific local advertisement data is exposed, the corresponding local advertisement data is automatically deleted, And transmits the data to the advertisement providing server (8).
When the user's preferred channel is registered through the preferred
That is, the advertiser can register the desired channel information in the
At this time, if the viewer's favorite channel is already registered in the set-
FIG. 6 is a block diagram illustrating a configuration of a set-top box included in a broadcast advertisement system according to an embodiment of the present invention.
The set-
The set-
In addition, the set-top box (STB) 2 includes an advertisement exposure
In addition, the set-top box (STB) 2 further includes an advertisement exposure option
7 is a block diagram illustrating a configuration of an advertisement providing server included in a broadcast advertisement system according to an embodiment of the present invention.
Referring to this, the
In addition, the
In addition, the
The
FIG. 8 is a diagram illustrating an example of an advertisement cost settlement that reflects an advertisement view rate through a broadcast advertisement system according to an embodiment of the present invention.
An example of an advertisement cost adjustment reflecting an advertisement viewing rate through a broadcasting advertisement system according to an embodiment of the present invention includes a first method of calculating and adjusting an advertisement cost in proportion to the number of local advertisement exposure of a viewing furniture, And a second method in which the desired bid expense count of the advertiser is applied as a weight to calculate the minimum bid cost of the advertiser.
At this time, in the second scheme, the minimum bid price of the local advertisement is set to be different from the desired number of exposures selected by the advertiser, and the minimum bid price of the local advertisement is set to be different according to the region and the channel, And the spot advertisement is replaced with the spot advertisement for the number of exposures that are set to the minimum bid cost for the underexposed exposure.
The
For example, if the bidding amount for the local advertisement data of 15 seconds that is guaranteed for 2000 households is 50,000 won, 25 won per household becomes the advertisement cost, so if the number of households exceeds 100 households, You have to pay $ 25 more for your advertising costs, and if you have less than 100 households, it's possible for advertisers to settle for $ 2,500.
In addition, the present invention does not perform additional cost settlement for exposures exceeding the exposure count set as the lowest bid price, and can replace the spot bid for the number of exposures that are set as the lowest bid cost with the spot advertisement for output For example, if the bidding amount for the local advertisement data of 15 seconds that is guaranteed for 2000 households is 50,000 won, the cost of 25 won per household becomes the advertisement cost, And if the number of households is less than 100, the
At this time, the spot advertisement may be a text advertisement included in a part of a public service advertisement, a broadcast schedule, or the like.
Meanwhile, as described above, the present invention is a concept such as an advertisement exposure rate or an advertisement view rate according to a method of calculating the number of times of exposure to local advertisement data.
In addition, the present invention may allow cost accounting or advertiser bidding through broadcasting program rating as in the conventional method.
For example, if an advertiser wishes to expose his / her local advertisement data to a 40% viewership channel and selects a channel product bundled with the A channel, the B channel, and the C channel, If the audience rating of the channel is 10%, the audience rating of the B channel is 7%, and the audience rating of the C channel is 9%, the total audience rating is 26%, so that the deduction adjustment or the advertisement compensation process can be performed for the
The function and operation of the broadcasting advertisement system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.
9 is a flowchart illustrating a main signal flow of a broadcast advertisement system according to an embodiment of the present invention.
First, in the present invention, the
The advertisement application is performed in a bidding manner, and advertiser settings such as advertisement exposure area information, channel information of the desired advertisement exposure, information on the desired time of exposure, number of desired exposure times, and the like are required and the different advertisement costs are settled according to the setting contents.
When the advertiser is selected and awarded, the
When the local advertisement data is transmitted, the set-
That is, the set-
If the
At this time, the local advertisement
In this case, if the set-
In this case, it is assumed that command information for inserting the local advertisement data of a certain region in which broadcasting channel of which channel is inserted may be the command information for inserting the spot advertisement. In this case, Identification information of the broadcast screen on which the spot advertisement is exposed, insert position information of the spot advertisement, and exposure time information of the spot advertisement.
When the set time period, the channel, and the local information of the local advertisement data already stored in the set-
On the other hand, the set-
Then, the set-
The set-
In this case, the billing mode selection information includes a first method of calculating and adjusting the advertisement cost in proportion to the number of local advertisement exposures of the viewing house; The minimum bidding cost of the local advertisement is set for each region, and the desired number of exposures selected by the advertiser is applied as a weight.
In addition, a plurality of advertisement products in which a plurality of desired exposure channels are registered as a package are registered in the
In addition, the minimum bid price of the local advertisement is set to be different according to the number of the desired exposure selected by the advertiser and the local advertisement according to the region and the minimum bid price is not set for the exposure exceeding the exposure set as the minimum bid cost, It is also possible to replace the spot advertisement with the spot advertisement for the number of times that the set number of exposures is not satisfied and to output the spot advertisement for the number of times that the set number of exposures has been missed.
That is, the broadcast advertisement system according to an embodiment of the present invention can calculate the frequency of exposure of the local advertisement data output through the set-top box (STB) 2, and the
At this time, if the number of exposures desired by the advertiser is insufficient for the local advertisement data, the
The spot advertisement is an advertisement that is exposed on a part of a specific broadcast screen and is composed of a short phrase, a flash, an image, and a moving image, so that the original broadcast screen is a public service advertisement or a screen If so, the spot ad is displayed on the screen to look like a sponsor.
Therefore, if the broadcasting advertisement system according to the embodiment of the present invention is not exposed to the frequency of exposure of the agreed-up basic advertisement data with the advertiser, the exposure compensation is performed by exposing the spot advertisement by the shortage.
Meanwhile, the broadcast advertisement system and the broadcast advertisement method according to the embodiment of the present invention are not limited to the above-described embodiments, but various modifications can be made without departing from the technical gist of the present invention.
2: set-top box, 4: broadcaster server,
6: broadcasting communication server, 8: advertisement providing server,
10: Advertiser terminal.
Claims (30)
b) registering the local advertisement data by the advertisement providing server 8;
c) transmitting the local advertisement data to the set top box 2 of each region by the advertisement providing server 8;
d) receiving and storing local advertisement data of a corresponding set-top box 2 in each region;
e) determining whether the set top box 2 for each region receives broadcast data;
f) outputting the broadcast data received by the set-top box (2) of each region on the screen;
g) receiving the settop box 2 from each of the regional set-top boxes 2 to accept the local advertisement from the broadcasting server 4 or the broadcasting communication server 6;
h) extracting local advertisement data that can be exposed by the set-top box 2;
i) displaying the local advertisement data on the settop box 2;
j) transmitting the identification information, the exposure information, and the set-top box identification information of the corresponding local advertisement to the advertisement providing server 8 by the set-top box 2;
k) performing advertisement cost settlement by the advertisement providing server (8).
The process a)
A local advertisement exposure target area information, a desired exposure channel information, a desired exposure time zone information, and a charging mode selection information to the advertisement providing server (8).
The step d)
Wherein the set-top box (2) is a process of temporarily storing a plurality of local advertisement data before screen output.
G)
If the curtain information is information instructing to insert a spot advertisement,
Characterized in that the quit-tone information is spot advertisement identification information, identification information of a broadcast screen on which a spot advertisement is exposed, insert position information of a spot advertisement, and exposure time information of a spot advertisement.
The step i)
Automatically dropping the local advertisement data exposed by the set-top box (2);
Further comprising the step of requesting the advertisement providing server (8) to transmit the additional local advertisement data by the amount of the deleted local advertisement data.
The step i)
Determining whether the set-top box 2 has arrived at a local advertisement ending time by means of the curtain information;
And ending the output of the local advertisement data when the end time comes.
The charging method selection information includes:
A first method of calculating and adjusting the advertisement cost in proportion to the number of local advertisement exposure times of the viewing furniture;
Wherein the minimum bidding cost of the local advertisement is set for each region and the number of desired exposure times selected by the advertiser is applied as a weight.
A plurality of advertisement products in which a plurality of desired exposure channels are registered as packages are registered in the advertisement providing server 8;
And the advertisement fee is settled in proportion to the viewing rate sum of the local advertisement output through the desired exposure channel.
The minimum bidding cost of the local advertisement is set to be different according to the number of desired exposures selected by the advertiser and the local advertisement according to the region and the minimum bidding cost is not set for the exposures exceeding the set number of exposures, And the second method further includes the step of replacing the advertisement with the spot advertisement by the number of times of insufficient exposure and outputting the advertisement by the spot advertisement.
(STB) 2, receives the advertiser to participate in the local advertisement, transmits the local advertisement data to the set-top box (STB) 2, : 2), and receives a signal indicating whether each local advertisement data is exposed from the set-top box (STB: 2). If the number of times of exposure is equal to or less than the number of times of exposure requested by the advertiser, An advertisement providing server 8 for providing spot advertisement and spot advertisement control data to the set-top box (STB) 2 so that non-display compensation is performed by the advertisement output processing;
And a set-top box (STB: 2) for receiving and outputting broadcast data and local advertisement data provided from the broadcast communication server (6).
Wherein the local advertisement insertion allowance information 12c includes a start time and an end time of the local advertisement and all local advertisement time information, advertisement exposure area information, and advertisement exposure channel information.
Wherein the advertiser terminal (10) further comprises an advertisement terminal (10) for transmitting the advertisement exposure target area information, the desired exposure channel information, the desired exposure time zone information, and the charging mode selection information to the advertisement providing server (8).
Wherein the set-top box (STB: 2) stores a plurality of local advertisement data and output channel information for each local advertisement data.
Wherein the set-top box (STB: 2) is configured to automatically transmit the identification information and the exposure information of the local advertisement data to the advertisement providing server (8) when the screen of the local advertisement data is exposed.
The spot advertisement is an advertisement that is limitedly inserted into a part of a specific broadcast screen. The spot advertisement control data includes spot advertisement identification information, identification information of a broadcast screen on which a spot advertisement is exposed, insert position information of a spot advertisement, Wherein the time information includes time information.
The advertisement providing server 8 presents a plurality of channels in which a local advertisement can be displayed to the advertiser so that the advertiser can select the number of exposures desired to be exposed through the package channel so that the advertisement cost is settled The broadcast advertisement system comprising:
The set-top box (STB) 2 receives and stores the local advertisement data packet 14 from the advertisement providing server 8 and receives broadcast data 12 from the broadcast communication server 6 .
The set-top box (STB) 2 receives and stores the local advertisement data packet 14 through a channel from the broadcast communication server 6 and receives the broadcast data 12 through another channel separately The broadcast advertisement system comprising:
The set-top box (STB) 2 receives data through the single channel from the broadcasting communication server 6 and stores the program data 12a, the local advertisement data 14a, 12c are included and are separately extracted and classified to store the local advertisement data 14a to be outputted next.
The set-top box (STB) 2 automatically deletes the corresponding local advertisement data when the specific local advertisement data is exposed, and transmits the local advertisement data of a capacity suitable for the spare space due to the deletion to the advertisement providing server 8 The broadcast advertisement system comprising:
When the user's favorite channel is registered through the preferred channel registration unit 24 in the set-top box (STB) 2, the set-top box (STB) 2 transmits the local advertisement data , And automatically transmits the change information to the advertisement providing server (8).
The set-top box (STB) 2 receives the local advertisement data and the broadcast data from the broadcast communication server 6 and transmits information on whether the local advertisement data is exposed to the advertisement providing server 8 )and;
An advertisement data receiving unit 32 for extracting the local advertisement data;
A local advertisement storage unit 20 for storing the extracted local advertisement data;
A spot advertisement storage unit (34) for storing spot advertisement data for outputting on a specific broadcast screen the number of times that the advertiser is less than the desired number of times of exposure of the local advertisement;
An advertisement exposure processing unit (36) for processing the local advertisement in a specific channel and a specific time zone through the information on the curtain provided by the broadcasting company;
And a controller (40) for receiving and outputting broadcast data including a local advertisement from the broadcast communication server (6).
The set-top box (STB) 2 has a advertisement exposure information reporting unit 38 for transmitting identification information and channel information of local advertisement data exposed to the advertisement providing server 8 when the local advertisement data is exposed therein Wherein the broadcast advertisement system further comprises:
The set-top box (STB) 2 further includes an advertisement exposure option information storage unit 22 for storing local information and channel information so that output of local advertisement data can be controlled for each region and each channel. Broadcasting advertising system.
The advertisement providing server 8 includes therein a communication module 42 for communicating with the set-top box (STB) 2 and the broadcast communication server 6;
An STB information management unit 44 for managing a unique identification number and area code information of a plurality of the STBs 2;
A local advertisement accepting unit 46 for receiving and storing local advertisement data from an advertiser;
An advertisement exposure option registration unit 48 for registering local information to be output for each local advertisement data and channel information;
An advertisement auction processing unit 54 for receiving a bid from an advertiser for a local advertisement and performing an auction process;
An advertisement cost settlement unit 56 for processing the advertisement cost according to the advertisement settlement method selected by the advertiser;
And a control unit (58) for collecting advertisers for local advertisements and inserting local advertisement data corresponding to broadcast data output to the selected regions and channels by the advertiser, .
The advertisement providing server 8 includes therein a spot advertisement control data setting unit 12 for setting screen information, output position information, time information, channel information, and local information on which spot advertisements are output to the set-top box (STB) (50). ≪ / RTI >
Wherein the advertisement providing server (8) further includes an advertisement exposure channel information management unit (52) in which channel information desired to be output for each local advertisement is registered and managed by the advertiser's choice.
The advertisement cost settlement includes a first method of calculating and adjusting the advertisement cost in proportion to the number of local advertisement exposures of the viewing furniture, a minimum bid cost of the local advertisement is set for each region, and a desired number of exposures selected by the advertiser is applied as a weight And a second mode in which the broadcast program is calculated.
In the second scheme, the minimum bid price of the local advertisement is set to be different from the desired number of exposures selected by the advertiser, and the minimum bid price of the local advertisement is set to be different according to the region and the channel. And a method of replacing the number of exposures that are set as the bid cost with the number of times that the number of exposures is less than the number of times that the number of exposures is less than the number of times that the number of exposures is less.
The desired exposure channel information is channel information registered in the advertisement providing server 8 as a package product so that an advertiser can select the advertisement channel and the advertisement cost is settled by the sum of the desired advertisement ratings of the channels selected by the advertiser A broadcast advertising system characterized by.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150022596A KR101673952B1 (en) | 2015-02-13 | 2015-02-13 | Broadcasting advertisement system and method of the same |
| PCT/KR2016/001419 WO2016129946A1 (en) | 2015-02-13 | 2016-02-12 | Broadcast advertising system and broadcast advertising method |
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| Application Number | Priority Date | Filing Date | Title |
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| KR1020150022596A KR101673952B1 (en) | 2015-02-13 | 2015-02-13 | Broadcasting advertisement system and method of the same |
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| KR20160100083A true KR20160100083A (en) | 2016-08-23 |
| KR101673952B1 KR101673952B1 (en) | 2016-11-11 |
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| KR (1) | KR101673952B1 (en) |
| WO (1) | WO2016129946A1 (en) |
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| EP3541640B1 (en) | 2016-11-17 | 2022-08-24 | Bridgestone Americas Tire Operations, LLC | Pneumatic tire having dampening element adhered to air barrier layer |
| KR102138923B1 (en) * | 2018-07-30 | 2020-07-28 | 서지훈 | System for providing guidance service enable to recommend customized contents and operating method thereof |
| CN112219402B (en) * | 2018-12-20 | 2022-09-02 | 海信视像科技股份有限公司 | Receiving apparatus, receiving method, transmitting apparatus, transmitting method, transmitting/receiving system, and transmitting/receiving method |
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| KR20090091595A (en) * | 2008-02-25 | 2009-08-28 | 남기원 | System for inserting advertisement data in broadcasting data and method of the same |
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| KR101673952B1 (en) | 2016-11-11 |
| WO2016129946A1 (en) | 2016-08-18 |
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