KR20160087091A - Apparatus for running system of on-line shopping mall and Program storage medium thereof - Google Patents

Abstract

The present invention relates to a user-based online shopping mall operating system device and a program storage medium. The user-based online shopping mall operating system device according to the present invention is composed of: an uploading unit which registers content information through a smartphone application of a user; a display manager which enables the content information to be displayed on smartphone applications of other users; and a control module which, when a purchase request for corresponding content is generated from the content information displayed by the display manager, delivers the purchase request information to a brand company terminal. According to the present invention as described in the above, a customer can obtain a profit from a marketing effect by promoting products to other customers and selling the products, and a brand company can reduce a burden of a marketing cost by expending a marketing cost only for an actual effect.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to an operating system apparatus and a program storage medium for a user-based online shopping mall,

The present invention relates to an operating system device of an online shopping mall. More particularly, the present invention relates to an operating system device of an online shopping mall, and more particularly, And more particularly, to a system and method for purchasing user-based fashion articles that increase the product advertisement and sales effect of the provider and enable the consumer to receive compensation for the advertisement.

The development of the Internet network and the enhancement of the functions of the portable terminal (ex, smart phone, etc.) using the internet are attracting attention as a cause of exponentially increasing Internet users purchasing goods using electronic commerce.

And the increase of internet users has increased the number of shopping malls selling goods through e-commerce and also increased the kinds of goods to be handled. Of course, on the contrary, the increase in the number of shopping malls and commodities causes the increase of Internet users.

Recently, Internet shopping mall, which purchases goods through online media, has developed as an important means of commerce. An example is the rapid increase in the rate of purchase of goods through online media rather than the increase in the rate of purchase of goods through offline media (i.e., stores). In other words, the online market plays an important role in domestic and overseas sales, and the size is also increasing day by day.

In the past, Internet commerce using computers that can use the Internet was the most popular way of purchasing goods through online media. However, nowadays, purchasing methods using an application installed in a mobile terminal (hereinafter referred to as a "smartphone application") are increasing. Smartphone apps will be much less constrained by time and place, as smartphones have become so popular as the era of one-person smartphones.

On the other hand, as described above, the purchase method of an article through an online medium uses a computer medium or a smartphone application that can be used on the Internet, but the current shopping mall operating method and purchase method are uniform and passive.

That is, when the clothes are displayed and sold in the Internet shopping mall, the clothes are simply classified according to the brands or kinds, and the image information and the detailed description of each clothes, that is, the product code, the brand name, the color, Passive methods are being used that are exposed on an Internet site such as a Web site to wait for the selection of the Internet user.

Or a method of exposing clothing information based on clothing items purchased by others is also used. However, this refers to collective purchasing records and does not reflect the individualized taste of each individual.

According to the shopping mall operating method described above, a user who purchases a product receives a certain amount of cash back or points from the shopping mall company according to the purchase cost of the product. These cash backs or points may be used as part or all of the purchase cost of the product depending on the degree of accumulation. However, the rate of accumulation of cash back / points is extremely low, which leads to the purchase of products from the shopping mall. This is because the operating entity of the shopping mall is the provider of the corresponding product, and therefore, the user who purchases the product as much as that is the limited path to receive the cash back / points.

Korean Patent Laid-Open No. 10-2008-0008678 (2008. 01. 24. 24. Online shopping mall operating method and system therefor)

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide an operating system device of a user-based online shopping mall in which a second consumer can purchase a product by viewing photograph and review information of purchased content uploaded by a first consumer, .

Another object of the present invention is to provide an operating system device of a user-based online shopping mall that compensates for a marketing effect of contents to a primary consumer from a corresponding company in accordance with the purchase of a product of a secondary consumer.

Yet another object of the present invention is to provide an operating system device of a user-based online shopping mall in which contents are spread by utilizing SNS, thereby enabling more buyers to check and purchase contents. Recently, social network services (SNS), an online service such as Twitter or Facebook, has been growing explosively to establish a network of people who share specific interests or activities. , And an online shopping mall is combined with the SNS to maximize the promotion and sales effect of the product.

According to an aspect of the present invention, an up-load unit for registering content information through a smartphone application of a user; A display manager for displaying the content information on a smartphone app of another user; And a control module for delivering the purchase request information to the brand company terminal when a purchase request for the content is generated through the content information displayed by the display manager.

The up-loading unit includes an image registration unit for up-loading the photographed image; A product information registration unit for registering product information; A product late registration unit for registering wear information; And a link unit linking the brand company information.

The control module provides a reward point to the user who registered the content information based on the frequency of exposure of the registered content information and the actually sold sales information of the content.

A mosaic processing request unit for mosaicing and registering a face image of a user at the time of registration of the content information or a face image request unit for registering as a face image derived programmatically based on sex, .

According to another aspect of the present invention, there is provided a mobile terminal connected to an operating system device of a user-based online shopping mall configured as described above, And a computer program for causing the portable terminal to execute a method of registering, registering wear information, and linking brand company information.

The storage medium further includes a computer program for mosaicing a part or information of the face image included in the image or registering the face image derived by the program based on gender, age, and body information.

The operating system of the user-based online shopping mall according to the present invention has the following effects.

That is, according to the present invention, when a consumer, who is a service user, registers a purchased product and provides a marketing effect according to product exposure when a plurality of unspecified consumers purchase the product, the customer can receive compensation according to the marketing effect .

In addition, the consumer can receive a portion of the sales commission from the selling company when the merchandise is actually sold, and purchase the desired merchandise at a discounted price through the reward point.

In addition, a company that provides goods can expect the advertising effect through a friendly approach, and it can reduce the burden on the marketing cost by only spending the marketing cost on the actual effect.

1 is a block diagram showing an operating system device of an online shopping mall according to a preferred embodiment of the present invention;
2 is a flowchart illustrating a method of operating an operating system of a user-based online shopping mall according to an embodiment of the present invention.
Figure 3 is a flow chart that shows the flow chart of Figure 2 intuitively.

The present invention provides a consumer-oriented shopping mall management method that allows a consumer to promote a product to other consumers and thereby leads to sales, and a consumer can compensate a profit of a marketing effect when selling a product. In other words, it is based on the research result that consumer opinion is more reliable in the purchase of commodity than the one-sided advertisement of existing company.

Meanwhile, in describing the present invention, a product registered by a consumer will be described as an example of clothes that a consumer can wear directly. However, it should be noted that the present invention can be applied not only to clothes but also to other articles such as various accessories such as a hat, a bag, a watch and a bracelet.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of an operating system of a user-based online shopping mall according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an operating system of an online shopping mall according to a preferred embodiment of the present invention.

The operating system device (hereinafter, referred to as 'operating system device') 100 of the user-based online shopping mall of the present invention can be operated as a series of server systems. In other words, it should be able to access a large number of consumers simultaneously, store a large amount of data, analyze various kinds of information, and be able to compensate consumers for the marketing effect based on the analyzed information.

The configuration of the operating system apparatus 100 of the present invention will be described in detail.

An up-load unit 110 is configured in which a predetermined garment purchaser (that is, a consumer) up-loads clothing wear information. The up-load unit 110 may include an image registration unit 112, a product information registration unit 114, a product late registration unit 116, and a link unit 118. The image registration unit 112 is a unit for uploading images taken by a consumer wearing clothes he has purchased. The product information registration unit 114 registers the product information for exposure when another consumer searches for clothes. The product late registration section 116 registers the wear information according to the wear of the wearer by the consumer. The link unit 118 is a part for linking with the brand information that sells the purchased clothing. Although the image registration unit 112, the product information registration unit 114, the product late registration unit 116, and the link unit 118 are described above, the image registration unit 112 registers the image, clicks the product information, It is possible to constitute a series of software so that the process of registering the latter and linking with the brand information can be sequentially performed. This will be described later. However, the above-described configurations may be provided to smart apps so that wear apparel information may be uploaded to the operating system device 100 through the smartphone 10. [ However, in the present embodiment, it is assumed that the configuration of the up-load unit 110 is installed and operated in the operating system apparatus 100. [

When wear-up information is registered by the up-load unit 110, a storage unit 120 for storing registered information is configured. The storage unit 120 stores various data necessary for operating the operating system 100.

And a display manager 130 for displaying the registered information on the smartphone 10 carried by the consumer. That is, when the smartphone application is activated, the display manager 130 confirms the smartphone application and transmits the information registered in the storage unit 120 to the smartphone 10 to display it according to a series of rules. Consumers can check relevant information. At this time, the display rule is information sorted by the up-load date of the wearer's wear information, or information sorted by the type of goods (for example, a brand, a jacket, a code, a jumper, a knit, a dress, a suit, a pants, a skirt, Color and material, and so on. Of course, you can display information in any other way. For example, based on the results of the sales analysis so far, it is possible to display the products with the highest sales on the main screen. Here, the display subject may be the operating system device 100 or the smartphone 10. [ When the smartphone 10 becomes a display subject, the smartphone user can be displayed in any one of the ways through the setting function of the smartphone application.

When another consumer purchases clothing based on the wearer's wear information, the analysis unit 150 for analyzing the marketing expenses according to the sales fee and the frequency of the clothing exposure is configured. Here, the analysis unit 150 also collects and analyzes other information such as the total exposure frequency for each product, the total sales amount, the exposure frequency / sales volume for each period, and the like. This will pay the sales commission from the brand company and compensate the cost of the marketing effect to the consumer who uploads the wear information. Cost compensation will be provided by the brand.

The operating system device 100 may further comprise a control module 140. The control module 140 controls the overall operation of the operating system 100 and includes various components such as the up-load unit 110, the storage unit 120, the display manager 130, (150) and the like. It also controls the functions of maintaining the connection state with the smartphone 10 and the terminal device for brand name company 200, and transmitting / receiving information.

In addition, the operating system device 100 may further include a mosaic processing request unit 160 and a face image request unit 170, which will be described below. These configurations are available when consumers are reluctant to expose their face images.

A smartphone 10 having a smartphone app installed to access the operating system device 100 of the present invention to view various information and perform purchase of goods and the like, Device 200 is connected. At this time, since the terminal device 200 for a brand company is installed for each brand company, it is proportional to the number of brand companies. The smartphone 10 and the operating system device 100 are connected to each other through a wireless network and the operating system device 100 and the brand-name terminal device 200 are connected to each other through a wired or wireless network.

Next, a description will be given of a method of exposing, selling, and compensating a product using the operating system apparatus configured as described above.

2 is a flowchart illustrating a method of operating an operating system of a user-based online shopping mall according to an embodiment of the present invention. Here, a user who registers a product is referred to as a consumer, and a user who views and registers a registered product will be described as a purchaser.

In order to register an image of a wearer's clothing purchased from a predetermined brand company, the consumer shoots the image using a photographing medium such as a camera while wearing the actual clothing (s100). At this time, the photographed clothing information may be more than one.

Then, the consumer accesses the operating system device 100 using the smartphone application installed in the smartphone 10 (s110). Then, the operating system device 100 displays the up-load screen on the smartphone 10 in cooperation with the smartphone app so that the wearer can upload the wearer's wear information (s120).

Thus, the consumer can register the wearer's wear information (s130). To register the wearer's wear information, an image is first registered using the image register 112 (s132). After the image registration, the apparel information is registered (s134). The clothing information can be registered according to the category such as a brand, a jacket, a code, a jumper, a knit, a dress, a suit, a pants, a skirt, a training, etc. so that a buyer can easily search. Next, the wearer registers wearing information of the wearer wearing actual clothes (s136). Wear information can be registered in short answer and narrative. Next, the purchased clothes are linked with the sold brand information (s138). That is, when the completion of the wearing information review, the link unit 118 displays the brand information on the smartphone 10 so that the consumer can select any brand name. When one brand company is clicked, the brand company link information is registered together with the corresponding product. If the completion button (not shown) is subsequently operated, registration is normally completed (s139).

Here, when registering the wear information, some consumers may be reluctant to expose their faces. Accordingly, the operating system device 100 provides a function of mosaicing the face image. That is, at the time of apparel wear information registration, the mosaic request processing unit 160 of the operating system device 100 delivers a message to the consumer asking whether to perform mosaic processing. If the consumer requests mosaic processing, Mosaic < / RTI > Alternatively, a systematic facial image may be used instead of mosaic processing. A face image is an image derived programmatically based on sex, age, and body shape information. Accordingly, when the face image is registered as a systematic face image, the face image request unit 170 transmits related information to the smartphone app so that basic information such as sex, age, and body shape information can be input at the time of registering the wearer's wear information. Meanwhile, the mosaic processing and the systematic coping of facial images can be performed directly by the smartphone application in addition to the operating system device 100. When directly set in the smartphone app, the mosaic-processed image or the systematic face image is transmitted to the operating system device 100, and the operating system device 100 merely displays the transmitted information as it is.

The operating system device 100 stores the thus-registered clothes wear information.

From this state, a plurality of purchasers can confirm the apparel wear information registered in the operating system device 100 through the smartphone 10 (s140). That is, when the purchaser executes the smartphone application of the smartphone 10, the smartphone application is connected to the operating system device 100, and in a connected state, Information is displayed on the screen. An example of screen display can be displayed in various ways by operating setting conditions of smartphone app. Of course, when the setting condition is not operated, the basic information set by the operating system device 100 is displayed on the screen.

Thus, the information registered in the operating system device 100 need not be registered only in the operating system device 100. That is, the consumer may spread his / her registration information through his / her SNS or the SNS of the operating system device 100 or the like. Of course, in this case, since the original registration information is registered in the operating system device 100, even if the purchaser checks and purchases the predetermined clothes through the SNS, the original consumer who up-loads the clothes information is rewarded.

As described above, in a state where the display manager 130 of the operating system device 100 displays the information on the wearer's wear, a large number of unspecified purchasers can be confirmed through their respective smartphone apps. At this time, since only the image information of the consumer wearing the normal clothes is displayed, the prospective purchaser must select the wearing information to confirm the information about the clothes. Accordingly, the prospective buyer can view detailed information about the product, a product review, and the like. In this case, when the wearer's wear information is selected as described above, it can be determined that the product is exposed to a large number of unspecified purchasers. This frequency of exposure information will be used as basic information to calculate marketing cost together with actual sales volume.

When the prospective buyer wants to purchase the product while confirming the wearer's wear information, the purchaser makes a purchase decision (s150). Thus, the potential purchaser becomes the actual purchaser. That is, instead of the product information displayed uniformly by the operating system device 100, the prospective buyer purchases the product based on the image information and the product late information of the consumer who has purchased the actual product. At this time, the actual product purchase is purchased through the linked page of the corresponding brand company that the consumer has linked at the time of registration.

If the actual cost is paid according to the intention of purchasing the goods (s160), the operating system device 100 delivers the goods to the brand company terminal 200, and the brand company delivers the goods to the buyer offline (S170) .

When the product information uploaded by the consumer is exposed to an unspecified number of users or is actually purchased, the operating system device 100 may perform sales of the product from the brand company according to the analysis result of the analysis unit 170 (S180), and the consumer is compensated for the cost due to the marketing effect. Since the sales commission and the compensation rate are determined according to the discussions of the operating system device operator and the brand enterprise proprietor, the operating system device 100 may apply the determined ratio information as it is.

3 is a flow chart that shows the flow chart of FIG. 2 intuitively. It will be appreciated that the process of registering, selling and rewarding products using the operating system apparatus of the present invention can be understood more easily.

3 (a) is an image registration step. That is, the consumer registers an image of the product he / she has purchased on the operating system device 100. Registration is performed through the image registration unit 112. Then, the product information registration unit 114 of the operating system device 100 displays the screen (b) on the smartphone 10 of the consumer so as to register the product information. The consumer then clicks the jacket image if he / she has purchased the purchased product information, for example, the jacket. When the product information registration is completed, the product late registration unit 116 of the operating system device 100 displays a screen as shown in (c) so as to register the wear information. (c) On the screen, the consumer can create a satisfaction evaluation, a size evaluation, a quality evaluation, and a purchase review. When the registration of the wearable information is completed according to the provision of the information, the link unit 118 registers the internet site address (domain information) for the brand company selected by the consumer. Accordingly, registration of the wearer's wear information is completed.

In this state, the unspecified purchaser confirms the wearer's wear information (d screen), and clicks the specific wearer's wear information as needed to check the detailed information. It also leads to the purchase of the actual product.

During this process, the analysis unit 150 analyzes the frequency of product exposures and the amount of sales, and calculates and exposes them as marketing costs. The result is shown in Fig. 3 (f).

As described above, according to the present invention, photographs and review information about apparel or the like actually worn by a user are registered, and when another user views the photograph and review information and purchases the product of the brand through the linked page, And provides a technical point that the user of the garment is configured to compensate for a cash back or a point.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It will be apparent that modifications, variations and equivalents of other embodiments are possible. Therefore, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Smartphone
100: Operating system device of user-based online shopping mall
110: up-load unit 112: image registration unit
114: product information register 116: product register
118: link unit 120: storage unit
130: Display manager 140: Control module
150: Analysis section 160: Mosaic processing request section
170: face image requesting unit 200: terminal apparatus for brand companies

Claims (7)

An up-load unit for registering content information through a user's smartphone app;
A display manager for displaying the content information on a smartphone app of another user; And
And a control module for transferring purchase request information to the brand company terminal when a purchase request for the corresponding content occurs through the content information displayed by the display manager. The method according to claim 1,
The up-
An image registration unit for up-loading the photographed image;
A product information registration unit for registering product information; A product late registration unit for registering wear information; And
And a link unit for linking the brand company information to the operating system of the user-based online shopping mall. 3. The method of claim 2,
Wherein the control module provides a reward point to a user who has registered the content information based on the frequency of exposure of the registered content information and the actually sold sales information of the content. 3. The method of claim 2,
Further comprising a mosaic processing request unit for mosaicing and registering a user's face image at the time of registration of the content information. 3. The method of claim 2,
And a face image requesting unit for registering the face image of the user as a face image derived by a program based on gender, age, and body shape information at the time of registration of the contents information, Operating system device. A portable terminal connected to an operating system device of a user-based on-line shopping mall having a configuration according to any one of claims 1 to 5,
Storing a computer program for causing the portable terminal to execute a method of uploading an image taken while connected to the operating system device, registering product information, registering wear information, and linking brand company information Storage medium. The method according to claim 6,
A computer program for storing a computer program for mosaicing a part or information of a face image or registering the face image derived by a program based on gender, age, and body information.

Images