KR20160010851A - System and method for mobile commerce linked with live broadcasting program - Google Patents

Abstract

A system for mobile commerce linked with a live broadcasting program comprises: a TV terminal which outputs a received broadcasting program to a display and is connected to a network connection device supporting the internet connection; at least one mobile terminal which is connected to the network connection device; and a server device which stores mapping information obtained by mapping the TV terminal and the mobile terminal connected to the network connection device and transmits, to the mobile terminal, commerce information related to the broadcasting program output from the TV terminal while the mapping information is valid.

Description

TECHNICAL FIELD [0001] The present invention relates to a mobile commerce system and method linked to real-

The present invention relates to mobile commerce.

Digital TV can drive not only video but also various applications. Broadcasters are developing various applications suitable for TV, and platform companies such as consumer electronics companies, Apple, and Google are developing smart TVs competitively. In addition, Apple is positioning itself as a typical information processing terminal replacing a mobile terminal with a PC from an iPhone.

Meanwhile, the spread of such digital terminals enables a multi-screen service in which a plurality of display devices including a TV and a mobile terminal are connected and operated. The multi-screen service is promoted in an environment in which a digital terminal is connected by IP, not as a single service, but as a service that is sequentially used or used simultaneously through various terminals. In fact, a large number of households use various services by connecting various terminals to an IP network through a router.

One of the most notable services among interactive TV services is "T-commerce", which conducts electronic commerce via TV. Although it was expected that new models of e-commerce would be possible if the products that were exposed to TV programs could be purchased immediately, T-Commerce was not activated as originally expected due to the following reasons.

First, T-Commerce exposes a variety of information and GUIs (Graphic User Interfaces) required for purchase for e-commerce on the TV screen. Therefore, the T-commerce information exposed together with the broadcast program has a problem of obstructing the TV viewing.

Second, the user uses the TV GUI and remote control for T-commerce. The remote control is much slower than other user terminals such as PC or mobile terminal. Therefore, viewers who are accustomed to the rapid reaction rate of PCs or mobile terminals tend to abandon the purchase process and utilize limited TV resources, so that the use of the user may be restricted due to the complexity of the procedure compared to the E-commerce using the computer.

Third, T-Commerce has a high investment cost. Operators should introduce a new system suitable for T-commerce even if they are developing e-commerce business. When the prospects of T-commerce are unclear, these investments hamper the entry of new operators into the T-commerce business.

To overcome the limitations of T-commerce, T-commerce using mobile terminals has recently been proposed. The most commonly proposed method for interworking with TV-mobile terminals is to use NFC (near field communication) or QR (Quick Response) codes. However, viewers must approach the TV with a mobile terminal to handle the NFC short-range communication or to take a QR code with the camera. The TV is usually located more than 3m away from the viewers, but there is a problem that viewers have to get up and go to the TV for interfacing with the TV-mobile terminal. In addition, if the NFC communication module is not included in the TV, it is impossible to interoperate with the TV-mobile terminal.

Also, the TV-mobile terminal interworking method includes a method of interworking with a subscriber's ID-based interworking or sending an SMS message to a mobile terminal. However, there is an inconvenience that a user must use a GUI and a remote controller on a TV for interworking, There is a problem of sensitive personal information exposure.

Therefore, there is a need for a method for a viewer to view and purchase a product exposed on a TV from a mobile terminal without the need for the viewer to intervene with the TV-mobile terminal in order to activate the T-commerce.

SUMMARY OF THE INVENTION The present invention provides a method and apparatus for mapping a TV terminal and a mobile terminal based on information of a network device connected to a TV terminal and a mobile terminal and transmitting the commerce information related to real- And to provide a system and method for performing the method.

A mobile commerce system interworking with real-time broadcasting according to an embodiment of the present invention is a mobile commerce system interfaced with real-time broadcasting, comprising: a TV terminal that outputs a received broadcast program to a display and connects to a network connection device supporting an Internet connection; The method comprising the steps of: storing at least one mobile terminal and mapping information in which the mobile terminal is connected to the TV terminal connected to the network access device, and storing the commercial information related to the broadcast program output from the TV terminal while the mapping information is valid To the mobile terminal.

The TV terminal may acquire identification information of the network access apparatus when connected to the network access apparatus, and may transmit network connection information including the identification information to the server apparatus.

The TV terminal transmits event information generated by a user's control to the server apparatus, and the event information includes at least one of on information of the TV terminal, off information of the TV terminal, and channel information being output from the TV terminal One can be included.

The server apparatus may store the channel information included in the event information in the mapping information, and may identify a broadcast program output from the channel information based on channel-specific program guide information.

The server device may acquire the channel-by-channel program guide information in cooperation with the broadcasting company system, and the broadcasting company system may provide the server with the content meta information including the channel-by-channel program guide information.

The server device may acquire commerce information corresponding to the channel information in cooperation with a commerce service system, and the commerce service system may provide commerce information for each program to the server device.

Wherein the TV terminal periodically transmits channel information being output from the TV terminal to the server device, the server device stores the received channel information in the mapping information, and when the channel information is not received in a predetermined period, It can be determined that the TV terminal is turned off and the TV terminal can be deleted from the mapping information.

The TV terminal transmits the off information of the TV terminal to the server device upon receiving the power off request under the control of the user, and when receiving the off information, the server terminal determines that the TV terminal is off And delete the TV terminal from the mapping information.

Wherein the mobile terminal transmits network connection release information to the server apparatus when the connection with the network connection apparatus is released, and when the server apparatus receives the network connection release information, It is determined that the communication range is out of the range, and the mobile terminal can be deleted from the mapping information.

The network access device may be a communication device supporting near field wireless communication.

A method of providing a mobile commerce interworking with a real-time broadcasting according to another embodiment of the present invention is a method of providing a mobile commerce interworking with real-time broadcasting, the method comprising: receiving first identification information of a network- Mapping and storing the first terminal and the first identification information, receiving second identification information of the network access apparatus to which the second terminal is connected from the second terminal, Mapping the first terminal and the second terminal when the first terminal and the second terminal are the same as the first identification information, and when either the first terminal or the second terminal is a TV terminal and the other is a mobile terminal, And transmitting the commerce information related to the broadcast program output from the mobile terminal to the mobile terminal.

The method may further include receiving network connection release information from either the TV terminal or the mobile terminal, and stopping transmission of the commerce information to the mobile terminal.

The network access device may be a communication device supporting near field wireless communication.

The step of transmitting the commerce information to the mobile terminal may include receiving channel information from the TV terminal and confirming a broadcast program output from the channel information based on channel-by-channel program guide information.

According to another aspect of the present invention, there is provided a method for providing a mobile commerce service to a server device of a mobile commerce system, the method comprising the steps of: managing terminal information connected to each of a plurality of network connection devices; The method comprising the steps of: extracting a target network access device to which a TV terminal and at least one mobile terminal are connected, among the devices; checking a broadcast program output from a TV terminal connected to the target network access device; To the mobile terminal connected to the target network access apparatus.

The step of managing the terminal information may include receiving channel information being output from the corresponding TV terminal when the terminal connected to the arbitrary network access device is a TV terminal and storing the received channel information in the mapping information related to the arbitrary network access device .

The step of managing the terminal information may receive the connection release information from the arbitrary terminal with the network connection device to which the arbitrary terminal is connected and may update the terminal information related to the network connection apparatus based on the received connection release information .

According to the embodiment of the present invention, the T-commerce service linked with the TV program can be activated. According to the embodiment of the present invention, the TV terminal and the mobile terminal can be interlocked without user intervention, and various commerce information can be provided to the viewer without interfering with the viewer's TV viewing. According to the embodiment of the present invention, the commerce provider can use the system constructed for the mobile commerce as it is, so that the investment cost can be lowered. According to the embodiment of the present invention, it is possible to contribute to the development of the broadcasting industry by presenting a new profit model to a broadcasting company suffering from the contraction of the broadcasting advertisement market.

1 is a configuration diagram of a mobile commerce system interworking with real-time broadcasting according to an embodiment of the present invention.
2 is a configuration diagram of a server apparatus according to an embodiment of the present invention.
3 to 6 are flowcharts of a mobile commerce method interworking with real-time broadcasting according to an embodiment of the present invention.
7 is a diagram schematically showing a hardware structure of a terminal according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

FIG. 1 is a configuration diagram of a mobile commerce system linked to real-time broadcasting according to an embodiment of the present invention, and FIG. 2 is a configuration diagram of a server apparatus according to an embodiment of the present invention.

1, a mobile commerce system (hereinafter referred to as a "commerce system") 100 linked to real-time broadcasting includes a TV terminal 110, a mobile terminal 130, a network access device 150, 170). Server device 170 may be coupled to at least one broadcaster system 200, and at least one commerce service system 300.

The mobile terminal 130 and the network connection device 150 are located near the TV terminal 110. Each of the TV terminal 110 and the mobile terminal 130 is connected to the network connection device 150 and is connected to the communication network. The network access device 150 is an Internet network connection device that supports short-range wireless communication, and may be, for example, a wireless LAN access point (AP). The TV terminal 110 and the mobile terminal 130 can access the server device 170 through the network connection device 150. [ The TV terminal 110 and the mobile terminal 130 can communicate with the server device 170 through the network access device 150. However, the information exchanged with the server device 170 must be transmitted to the network access device 150, . For example, when the commerce information is transmitted as a text message, the text message can be transmitted through the 3GPP / LTE network. The TV terminal 110 receives a broadcast program provided by the broadcaster system 200 using a broadcast communication network such as a terrestrial network, a cable network, a satellite network, and the Internet network, and outputs the broadcast program to a display. Here, the TV terminal 110 may be integrated with the display, or may be separated from the display. When separated from the display, the TV terminal 110 can be connected to the display in the form of a set-top box.

The TV terminal 110 includes a communication module for connecting to the network connection device 150 and is connected to the Internet through the network connection device 150. When the TV terminal 110 is connected to the network connection device 150, it acquires the identification information of the network connection device 150. The TV terminal 110 transmits network connection information related to the network access device 150 to the server device 170. [ The network connection information includes identification information of the network access device 150. [

The TV terminal 110 transmits event information generated by the control of the viewer (user) to the server apparatus 170. [ The event information includes TV on / off information, viewing channel information, channel change information, and the like. The TV terminal 110 may be set to periodically transmit the channel information that is being watched. Accordingly, the server apparatus 170 determines that the TV terminal 110 is turned off if channel information being watched from the TV terminal 110 is not transmitted. Alternatively, the TV terminal 110 may be configured to transmit channel information that is being watched when a channel change event occurs. In addition, the TV terminal 110 does not stop the power supply immediately when the user turns off the power (when the power button of the remote controller is pressed), but transmits the TV off information to the server device 170, Stop.

The TV terminal 110 adds its own identification information to the information sent to the server apparatus 170 and transmits it.

The TV terminal 110 mounts a TV interlocking application and drives the installed interlocking application to transmit network connection information and event information related to the connected network connection device 150 to the server device 170. [ The interlocking application can be activated automatically when the power of the TV terminal is turned on or can be activated by the connection signal of the network connection device 150 acting as a trigger. The interworking application performs a programmed operation using a processor, a memory, a communication module, and the like of the TV terminal 110.

When the mobile terminal 130 enters the communication range of the network access device 150, the mobile terminal 130 accesses the network access device 150. The mobile terminal 130 may know the information (password or the like) necessary for connection to the network access device 150 in advance, or may request the user for information necessary for connection.

When the mobile terminal 130 accesses the network access device 150, the mobile terminal 130 acquires network connection information including identification information of the network access device 150. The mobile terminal 130 transmits the network connection information related to the network access device 150 to the server device 170 in the same manner as the TV terminal 110. If the mobile terminal 130 is out of the communication range of the network access device 150, the connection between the mobile terminal 130 and the network access device 150 is released. Then, the mobile terminal 130 transmits the network disconnection information to the server apparatus 170. [

The mobile terminal 130 loads the linked application for the mobile terminal and drives the loaded linked application to transmit the network connection information or network connection release information related to the connected network access device 150 to the server device 170. The interworking application performs the programmed operations using the processor, memory, communication module, etc. of the mobile terminal 130.

The mobile terminal 130 connected to the network access device 150 receives commerce information related to the TV terminal 110 from the server device 170. [ The commerce information includes merchandise information, event information, broadcast information, and the like, which are connected to the broadcast being reproduced by the TV terminal 110. The commerce information can be provided in various forms. For example, the commerce information may be the content such as the commodity information, the event information, the broadcast information, or the link information (URL) in which the content such as the commodity information, the event information, and the broadcast information is stored.

 The mobile terminal 130 may include, for example, a mobile terminal such as a smart phone, a smart pad, a notebook, a wearable terminal, or the like. Although the mobile terminal 130 is described herein as an example, the present invention does not exclude a fixed terminal located near the TV terminal 110 and capable of connecting to the network access device 150. [

The server device 170 may include a terminal interlocking unit 171, a broadcaster and a commerce service system interworking unit 173, and an interlocking processing unit 175, as shown in FIG.

The terminal interlocking unit 171 interlocks with the TV terminal 110 and the mobile terminal 130 and receives information transmitted from the TV terminal 110 and the mobile terminal 130. The terminal interlocking unit 171 transfers the received information to the interlocking processing unit 175. [ The terminal interworking unit 171 receives the network connection information and the event information from the TV terminal 110. The terminal interworking unit 171 receives network connection information / network connection cancellation information from the mobile terminal 130. The terminal interlocking unit 171 stores the telephone number of the mobile terminal 130 that transmitted the information to the mobile terminal 130 to transmit the commerce information.

The broadcaster and commerce service system interworking unit 173 interfaces with at least one broadcaster system 200 and at least one commerce service system 300. The broadcasting company and commerce service system interworking unit 173 fetches the contents meta information including the channel-by-channel broadcasting program organizing information from the broadcasting company system 200. The broadcaster and commerce service system interworking unit 173 fetches commerce information (for example, commodity information) corresponding to the channel-by-channel broadcasting program from the commerce service system 300. The broadcaster and commerce service system interworking unit 173 periodically accesses the broadcaster system 200 / commerce service system 300 to fetch information or the broadcasting company system 200 / commerce service system 300 / The system 300 may be connected to obtain information. The broadcaster and commerce service system interworking unit 173 can generate or edit content meta information and commerce information.

The interworking processor 175 maps the TV terminal 110 and the mobile terminal 130 based on the network connection information received from the terminal interlocking unit 171. The interworking processor 175 receives network connection information from a plurality of TV terminals and a plurality of mobile terminals. If the network connection information (AP identification information) received from the TV terminal A and the mobile terminal A are the same, A < / RTI > This is because TV terminal A and mobile terminal A are connected to the same network connection device.

The interworking processor 175 manages the mapping information of the TV terminal and the mobile terminal and can manage the mapping information as shown in Table 1, for example. The mapping information may include channel information currently being watched by the TV terminal. A plurality of users can be located near the TV terminal. Therefore, one network terminal (AP identification information 2) can be connected to one TV terminal and two mobile terminals.

Network connection information TV terminal Mobile terminal AP identification information 1 TV terminal identification information A,
About the channel you're watching Mobile terminal identification information k AP identification information 2 TV terminal identification information B,
About the channel you're watching Mobile terminal identification information m
Mobile terminal identification information n

The interworking processor 175 confirms channel information (for example, channel 9) being watched by the TV terminal 110 when the TV terminal 110 and the mobile terminal 130 are mapped. The interworking processor 175 acquires the program information (drama A) broadcast on the channel (channel 9) being watched on the basis of the program schedule information collected by the broadcaster and the commercial service system interworking unit 173. The content meta information including the channel-by-channel broadcast program organizing information may be stored in the interworking processor 175, the broadcasting company and the commerce service system interworking unit 173, or a separate storage. The channel-by-channel program guide information can be updated and edited.

The interlocking processor 175 inquires of the broadcaster and commerce service system interlocking unit 173 about commerce information (product information, event information, broadcast information, etc.) related to program information (drama A). The interworking processor 175 transmits the commerce information related to the program information (drama A) to the mobile terminal 130. [ The commerce information may be content such as commodity information, event information, broadcast information, or link information (URL) in which contents such as commodity information, event information, and broadcast information are stored.

The interworking processor 175 receives new channel information (for example, channel 7) from the TV terminal 110 in a state where the mapping between the TV terminal 110 and the mobile terminal 130 is maintained. That is, the channel change information changed from channel 9 to channel 7 is received. Then, the interworking processor 175 updates the channel information of the viewing information of the mapping information, and acquires the program information (drama B) broadcast on the channel being viewed (channel 7). If there is commerce information related to the program information (drama B), the interlocking processor 175 transmits the commerce information to the mobile terminal 130. [

The interworking processor 175 may delete the mapping information based on the information received from the TV terminal or the mobile terminal. If the interworking processor 175 receives the TV off information from the TV terminal or does not receive the periodic event information, it determines that the TV terminal is turned off. Therefore, the interlocking processing unit 175 deletes the mapping information of the turned-off TV terminal. Or the interworking processor 175 determines that the mobile terminal is out of the vicinity of the TV terminal when the network connection cancellation information is received from the mobile terminal. Accordingly, the interworking processor 175 deletes the mapping information of the mobile terminal that is outside the vicinity of the TV terminal.

The interworking processor 175 can set a variety of time and transmission methods of the commerce information. For example, when the interworking processor 175 confirms the commerce information corresponding to the program information, the interworking processor 175 can immediately transmit the commerce information to the mobile terminal. The interworking processor 175 may accumulate and transmit commerce information for a predetermined period of time. The interworking processor 175 can transmit the commerce information at the time set by the user. The interlock processing unit 175 can transfer (push) the commerce information to the application. The interworking processor 175 may transmit the commerce information in the form of a text message (in the case of link information). The interworking processor 175 may transmit the commerce information to the repository (mail or the like) set by the user or the repository assigned to the user. In this case, the user can check the commerce information by accessing the repository with his own account.

The mobile terminal 130 receives commerce information from the server device 170. The commerce information may be pushed to an application or transmitted in the form of a text message (in the case of link information). The user can confirm or pay the goods information in the application linked with the commerce service system 300. [ The user can click the link information in the application or text message to access the related page. The user can check the commerce information while watching the broadcast program, but can confirm the commerce information even after the broadcast program ends.

3 to 6 are flowcharts of a mobile commerce method interworking with real-time broadcasting according to an embodiment of the present invention.

Referring to FIG. 3, the TV terminal 110 connects to the network access device (AP) 150 (S110). When the TV terminal 110 is turned on, it can automatically connect to the network access device 150.

The TV terminal 110 transmits network connection information including identification information of the network access device 150 to the server device 170 (S112). The message transmitted from the TV terminal 110 to the server apparatus 170 includes identification information of the TV terminal 110 together with network connection information. The TV terminal 110 can transmit the network connection information to the server apparatus 170 through the network access apparatus 150. It is assumed that the TV terminal 110 simply transmits the network connection information from the TV terminal 110 to the server apparatus 170 in FIG.

The server device 170 maps the TV terminal 110 to the network connection device 150 (S120).

The TV terminal 110 transmits the channel information that is being viewed (reproduced) to the server apparatus 170 (S130). The TV terminal 110 may periodically transmit channel information or transmit the channel information when the channel is changed. Alternatively, the TV terminal 110 may monitor whether the user is watching for more than a predetermined time (for example, 10 minutes) on the current channel, and may transmit the channel information continuously viewed for a predetermined time or longer.

The server device 170 stores the received channel information in the network access device-TV terminal mapping information (S140).

The mobile terminal 130 accesses the network access device 150 (S150).

The mobile terminal 130 transmits network connection information including the identification information of the network access device 150 to the server device 170 (S152). The message that the mobile terminal 130 transmits to the server device 170 includes identification information (e.g., telephone number) of the mobile terminal 130 together with network connection information.

The server device 170 retrieves mapping information related to the network access device 150 from the database where the mapping information is stored (S160).

The server device 170 adds the mobile terminal 130 to the mapping information related to the network access device 150 (S162). When the TV terminal 110 and the at least one mobile terminal 130 are mapped, the server device 170 extracts commerce information.

The server device 170 obtains the program information of the channel stored in the mapping information based on the channel-by-channel program guide information (S170).

The server device 170 determines whether there is commerce information related to the acquired program information (S180).

The server device 170 transmits the commerce information to the mobile terminal 130 (S190). The server device 170 can directly transmit the commerce information to the mobile terminal 130 if it has commerce information, can wait for a predetermined time and transmit the commerce information, or can store it in a specific place according to the setting.

3, the connection information of the mobile terminal 130 is stored in the server device 170 after the connection information of the TV terminal 110 is stored in the server device 170. However, Regardless of the order in which the mobile terminal 110 and the mobile terminal 130 are connected to the network access device 150.

A case where a user (viewer) controls the TV terminal 110 while the TV terminal 110 and the mobile terminal 130 are connected to the network access device 150 will be described with reference to FIG.

4, the server device 170 manages mapping information between the TV terminal 110 and the mobile terminal 130 connected to the network access device 150 (S210). The mapping information includes channel information being output from the TV terminal.

The TV terminal 110 receives the channel change information (S220). When the user moves the channel through the remote controller or moves the channel by pressing the channel shift button, the TV terminal 110 receives the channel change information.

The TV terminal 110 transmits the channel change information to the server apparatus 170 (S230). The channel change information is channel information currently being viewed, which is different from the previous channel. If the user is searching for a channel through the remote controller, the TV terminal 110 waits for a certain period of time without immediately transmitting the channel change information to the server device 170. That is, the TV terminal 110 detects a channel on which the user stays for viewing, and may transmit the channel information to the server 170 when the user determines that the channel is being watched.

The server device 170 stores the received channel change information in the mapping information between the TV terminal 110 and the mobile terminal 130 (S240).

The server device 170 acquires the program information of the changed channel based on the channel-by-channel program guide information (S250).

The server device 170 determines whether there is commerce information related to the acquired program information (S260).

The server device 170 transmits the commerce information to the mobile terminal 130 (S270).

The mobile terminal 130 is disconnected from the network access device 150 while the TV terminal 110 and the mobile terminal 130 are connected to the network access device 150 see.

5, the server apparatus 170 manages mapping information between the TV terminal 110 and the mobile terminal 130 connected to the network access apparatus 150 (S310).

If the mobile terminal 130 is out of the communication range of the network access device 150, the mobile terminal 130 releases the connection with the network access device 150 (S320).

The mobile terminal 130 transmits the network connection release information to the server device 170 (S330). The network disconnection information includes identification information of the mobile terminal 130 and may further include identification information of the network access point 150. [

The server device 170 deletes the information of the mobile terminal 130 mapped to the mapping information based on the received network connection release information (S340).

The server device 170 does not extract the commerce information related to the TV terminal 110 if there is no mobile terminal mapped to the TV terminal 110. [ Accordingly, the mobile terminal 130 can not receive the program-related commerce information being reproduced in the TV terminal 110 from the point of time when the network connection is released. However, the mobile terminal 130 can confirm the already received commerce information even if the network connection is disconnected.

The TV terminal 110 is disconnected from the network access device 150 while the TV terminal 110 and the mobile terminal 130 are connected to the network access device 150 see. That is, when the user turns off the TV terminal 110, the TV terminal 110 is disconnected from the network access device 150.

6, the server device 170 manages mapping information between the TV terminal 110 and the mobile terminal 130 connected to the network access device 150 (S410).

The server device 170 determines that the TV terminal 110 is turned off when the TV terminal 110 fails to receive the channel information that is being watched at a predetermined period or receives the TV off information from the TV terminal 110 S420).

The server device 170 deletes the information of the TV terminal 110 from the mapping information (S430).

The server device 170 does not extract the commerce information related to the TV terminal 110 because there is no TV terminal 110 mapped to the mobile terminal 130. [

7 is a diagram schematically showing a hardware structure of a terminal according to an embodiment of the present invention.

7, a terminal including a TV terminal and a mobile terminal is configured with hardware including a memory 1100, a processor 1200, a display 1300, and a communication module 1400. The terminal may further include at least one storage device (1500). The interlocking application is a program for executing the operations described with reference to the drawings in the present invention. The interworking application is loaded on the terminal, and executes the programmed operation in combination with the hardware including the processor 1200 of the memory 1100 and the display 1300 of the terminal.

The memory 1100 stores instructions for carrying out the present invention, or loads and temporarily stores instructions from the storage device. The processor 1200 executes the instructions of the present invention by executing instructions stored in the memory 1100 or loaded. Display 1300 can receive user input, e.g., receive touch input.

As described above, according to the embodiment of the present invention, the T-commerce service linked with the TV program can be activated. According to the embodiment of the present invention, the TV terminal and the mobile terminal can be interlocked without user intervention, and various commerce information can be provided to the viewer without interfering with the viewer's TV viewing. According to the embodiment of the present invention, the commerce provider can use the system constructed for the mobile commerce as it is, so that the investment cost can be lowered. According to the embodiment of the present invention, it is possible to contribute to the development of the broadcasting industry by presenting a new profit model to a broadcasting company suffering from the contraction of the broadcasting advertisement market.

The embodiments of the present invention described above are not implemented only by the apparatus and method, but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, It belongs to the scope of right.

Claims (17)

As a mobile commerce system linked to real-time broadcasting,
A TV terminal that outputs the received broadcast program to a display and connects to a network connection device that supports the Internet network connection,
At least one mobile terminal connected to the network access device, and
A server device for storing mapping information in which the TV terminal and the mobile terminal connected to the network access device are mapped and transmitting commercial information related to a broadcast program output from the TV terminal while the mapping information is valid,
/ RTI > The method of claim 1,
The TV terminal
Acquires the identification information of the network access device when connected to the network access device, and transmits the network connection information including the identification information to the server device. The method of claim 1,
The TV terminal
Transmitting event information generated by a user's control to the server apparatus,
The event information
Wherein the mobile terminal includes at least one of on information of the TV terminal, off information of the TV terminal, and channel information being output from the TV terminal. 4. The method of claim 3,
The server device
Storing the channel information included in the event information in the mapping information, and confirming a broadcast program output from the channel information based on channel-by-channel program guide information. 5. The method of claim 4,
Wherein the server apparatus acquires the channel-by-channel program guide information in cooperation with the broadcasting company system,
Wherein the broadcaster system provides content meta information including channel-by-channel program guide information to the server device. 5. The method of claim 4,
Wherein the server device acquires commerce information corresponding to the channel information in cooperation with a commerce service system,
Wherein the commerce service system provides commerce information for each program to the server apparatus. The method of claim 1,
The TV terminal
Periodically transmitting channel information being output from the TV terminal to the server apparatus,
The server device
Stores the received channel information in the mapping information, and determines that the TV terminal is off when the channel information is not received in a predetermined period, and deletes the TV terminal from the mapping information. The method of claim 1,
The TV terminal
Off information of the TV terminal to the server apparatus upon receiving a power-off request under the control of the user,
The server device
Wherein the mobile terminal determines that the TV terminal is off when receiving the off information and deletes the TV terminal from the mapping information. The method of claim 1,
The mobile terminal
When the connection with the network connection device is released, transmits network connection release information to the server device,
The server device
Wherein the mobile terminal determines that the mobile terminal is out of the communication range of the network access device when receiving the network connection release information and deletes the mobile terminal from the mapping information. The method of claim 1,
Wherein the network access device is a communication device supporting near field wireless communication. A method of providing a mobile commerce system in which a server device of a mobile commerce system is linked to real-
Receiving first identification information of a network access apparatus connected to the first terminal from a first terminal,
Mapping and storing the first terminal and the first identification information,
Receiving second identification information of a network access apparatus connected to the second terminal from a second terminal,
Mapping the first terminal and the second terminal when the second identification information is the same as the first identification information, and
When the first terminal and the second terminal are TV terminals and the other is a mobile terminal, transmitting commercial information related to a broadcast program output from the TV terminal to the mobile terminal
≪ / RTI > 12. The method of claim 11,
Receiving network connection cancellation information from either the TV terminal or the mobile terminal, and
Stopping the transmission of the commerce information to the mobile terminal
≪ / RTI > 12. The method of claim 11,
Wherein the network access device is a communication device supporting near field wireless communication. 12. The method of claim 11,
The step of transmitting the commerce information to the mobile terminal
Receiving channel information from the TV terminal, and confirming a broadcast program output from the channel information based on channel-by-channel program guide information. A method of providing a mobile commerce system in which a server device of a mobile commerce system is linked to real-
Managing terminal information connected to each of a plurality of network connection devices,
Extracting a target network access apparatus to which at least one mobile terminal is connected from the plurality of network access apparatuses;
Confirming a broadcast program output from a TV terminal connected to the target network access apparatus, and
Transmitting the commercial information related to the broadcast program to the mobile terminal connected to the target network access apparatus
≪ / RTI > 16. The method of claim 15,
The step of managing the terminal information
Receiving channel information being output from the corresponding TV terminal when the terminal connected to the arbitrary network access device is a TV terminal and storing the received channel information in the mapping information related to the arbitrary network access device. 16. The method of claim 15,
The step of managing the terminal information
A method for receiving connection release information from an arbitrary terminal with a network access apparatus connected to the arbitrary terminal and updating terminal information related to the network connection apparatus based on the connection release information received.

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