KR20150105573A - Method and system for providing advertisement - Google Patents
Method and system for providing advertisement Download PDFInfo
- Publication number
- KR20150105573A KR20150105573A KR1020140027297A KR20140027297A KR20150105573A KR 20150105573 A KR20150105573 A KR 20150105573A KR 1020140027297 A KR1020140027297 A KR 1020140027297A KR 20140027297 A KR20140027297 A KR 20140027297A KR 20150105573 A KR20150105573 A KR 20150105573A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- exposure
- data
- providing
- server
- Prior art date
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
The present invention relates to an advertisement providing method and system, and more particularly, to an advertisement providing method and system for providing an advertisement to a user terminal using a communication network.
With the development of Internet and wireless communication technologies, the provision and demand of information has become more and more easy. Advertisers who want to advertise are increasing their advertising effectiveness by sending their advertisement to a user's wireless terminal at low cost.
The present invention provides an advertisement providing method and system capable of providing an advertisement to a user terminal using a communication network.
The present invention provides an advertisement providing method and system for providing advertisements through animations using position control of text and images.
Among embodiments, an advertisement providing method and system includes a user terminal and an advertisement server.
The disclosed technique may have the following effects. It is to be understood, however, that the scope of the disclosed technology is not to be construed as limited thereby, as it is not meant to imply that a particular embodiment should include all of the following effects or only the following effects.
An advertisement providing method and system according to an embodiment of the present invention can provide an advertisement to a user terminal using a communication network.
1 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
2 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.
FIG. 3 is a diagram illustrating advertisement exposures in FIG. 2. FIG.
The description of the present invention is merely an example for structural or functional explanation, and thus the scope of the right of the disclosed technology should not be construed as being limited by the embodiments described in the text. That is, the embodiments are to be construed as being variously embodied and having various forms, so that the scope of the disclosed technology should be understood to include equivalents capable of realizing technical ideas.
1 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
Referring to FIG. 1, an advertisement providing method is performed in an advertisement providing system. The ad serving system includes a browser, an ad server, and an advertiser page.
The function of each module or performing units in the advertisement providing system can be defined as follows.
The script (1) provides the medium with url-type JavaScript.
The
The
The advertisement exposure (4) is positioned based on the browser using the setting information of the advertisement exposure, and maintains the position at the time of exposure and scrolling.
The advertisement exposure (5) dynamically changes the advertisement by implementing the animation using the image position control and enlargement / reduction.
The script sending unit 6 sends an advertisement calling module corresponding to the medium.
The advertisement server (Push) 7 inquires and sends the advertisement data.
The advertisement server (Click) 8 stores and redirects the data to the advertiser page in order to measure the advertisement effect.
FIG. 2 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention, and FIG. 3 is a diagram illustrating advertisement exposures in FIG.
Referring to FIG. 2, an advertisement providing method is performed in an advertisement providing system.
Referring to FIG. 2 and FIG. 3A, the advertisement providing system displays an icon image with a location pop-up set at the step of "advertisement exposure-Icon (1)". In one embodiment, the ad serving system may, for example, keep the icon image at a specific location on a browser basis, upon scrolling.
The advertisement providing system can implement the animation using the image substituting technique. In one embodiment, the ad serving system may use "GIF" as an image or animation. Here, the "GIF" may correspond to a file whose file extension corresponds to a GIF.
Referring to FIG. 2 and FIG. 3B, the advertisement providing system can implement an animation using position control of images in "image movement ".
Referring to FIGS. 2 and 3C, the advertisement providing system can implement an animation using image enlargement and reduction.
In one embodiment, the advertisement providing system can implement an advertisement method in which the background is exposed as a transparent flash (Flash) using images, text, and JavaScript.
It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that
Scripts (1)
Ad Calling Module (2)
Advertisement data,
Advertising impressions (4)
Ad impressions (5)
The script sending unit (6)
Ad server (Push) 7
Ad Server (Click) (8)
Claims (2)
Setting ad impression information;
Ad data storage;
Cookie exposure;
Show pop-up icon images to show your ads;
Image movement;
Banner advertising exposure; And
And an advertisement hiding step
A script (1) for providing a URL-type JavaScript to the medium;
An advertisement calling module (2) including setting information for advertisement impressions and advertisement data calling information;
A control unit 3 for controlling advertisement data and pop-ups;
An advertisement exposure (4) for positioning on the basis of a browser using setting information on the advertisement exposure and maintaining the position at the time of exposure and scrolling;
(5) an advertisement exposure that dynamically switches an advertisement by implementing an animation using image position control and zooming;
A script sending unit (6) for sending an advertisement calling module corresponding to the medium;
An advertisement server (7) for inquiring and sending advertisement data; And
And an advertisement server (8) for storing the data and redirecting the data to the advertiser page to measure the advertisement effect.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140027297A KR20150105573A (en) | 2014-03-07 | 2014-03-07 | Method and system for providing advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020140027297A KR20150105573A (en) | 2014-03-07 | 2014-03-07 | Method and system for providing advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20150105573A true KR20150105573A (en) | 2015-09-17 |
Family
ID=54244740
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020140027297A KR20150105573A (en) | 2014-03-07 | 2014-03-07 | Method and system for providing advertisement |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20150105573A (en) |
-
2014
- 2014-03-07 KR KR1020140027297A patent/KR20150105573A/en not_active Application Discontinuation
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US20100211459A1 (en) | Method of Automatically Controlling the Display of a Webpage on a Device | |
| KR20130082994A (en) | System and method for providing advertisement based on motion of mobile terminal | |
| US11741506B2 (en) | Systems and methods for providing targeted content across user channels | |
| US9674685B2 (en) | Data toll subsidy management | |
| US8751304B1 (en) | Monitoring content item expansion events across multiple content item providers | |
| TWI519970B (en) | Systems and methods for insertion of content into an email over imap | |
| JP2016157468A (en) | System and method for providing advertisement by using sponsored image on messenger | |
| EP3016056A1 (en) | Method, digital signage server and computer program product for displaying mobile media content associated to a digital signage display unit | |
| US8972525B1 (en) | Selecting an interactive content item based on device age | |
| JP2013029906A (en) | Advertisement distribution server, advertisement distribution method and program | |
| JP6239228B2 (en) | Advertisement providing system and method for providing various link options | |
| KR101217893B1 (en) | Forwarding advertisement service providing method in mobile device | |
| US20150332333A1 (en) | System and Method for Providing Advertising Slots Before Hyperlink Destination | |
| KR20150105573A (en) | Method and system for providing advertisement | |
| KR20140049630A (en) | System and method for disposing advertisement in mobile web page | |
| KR101356719B1 (en) | dynamic banner advertisement production system using Markup Language and Script of mobile application. | |
| KR101284881B1 (en) | Live icon service method of the same | |
| US20120130779A1 (en) | Content-Aware Insertion of Advertisements within a Graphical Framebuffer or Present Surface | |
| JP2016071093A (en) | Display method for displaying advertisement on web browser screen | |
| KR20150069624A (en) | Internet Browser Advertising Method | |
| KR20110089525A (en) | Pr widget for mobile device | |
| Boidman | Proximity-based communications: adding beacons yields more intelligent digital signage in retail and out-of-home | |
| KR20150083492A (en) | Method to provide advertisement using home screen turning function of smart device | |
| KR20090117274A (en) | Internet advertisement method and apparatus using photograph composition | |
| KR20210082347A (en) | Method for providing compensation service per step according to watching advertisement and a server performing the same |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| WITN | Withdrawal due to no request for examination |