KR20150081377A - Method for Intermediating Advertisement Products which Broadcast Video Advertisement and Advertisement Broking Server therefor - Google Patents

Abstract

Disclosed are a method for an advertisement mediating server to mediate an advertisement product broadcasting an advertisement image, and an advertisement mediating server thereof. According to the present invention, the method includes a step (a) of receiving advertisement product information from at least one media server but including the schedule, frequency, and price of broadcasting an advertisement image in the advertisement product information; a step (b) of providing an advertisement product list to an advertiser terminal to display the list based on the advertisement product information; a step (c) of receiving selection information about an advertisement product selected by the advertiser terminal from the list but including information about the advertiser and advertisement product in the selection information; and a step (d) of providing the selection information and the advertisement image, received from the advertiser terminal, to the media server of the advertisement product corresponding to the selection information in order to broadcast the image at a time of time information of the advertisement product corresponding to the selection information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to an intermediation method of an advertisement mediation server for an advertisement product broadcasting an advertisement image,

The present invention relates to an intermediation method of an advertisement intermediation server for an advertisement commodity that broadcasts an advertisement image, and to an advertisement intermediation server of the advertisement intermediation server.

The advertising market is a complex market in which advertisers, media companies (or media) and advertising companies produce, distribute and consume goods called advertising within the connected distribution structure. Every economic entity that provides services or provides goods uses the advertising market to utilize the marketing means of advertising, which advertises its products to consumers.

Among various media, the advertising method of broadcasting the advertisement image to the consumer has developed along with the development of the mass media called TV. Compared to other media, TV broadcasting media is a medium overcoming regional, spatial and temporal limitations with consumers through means of radio broadcasting, and its effect is relatively large, but because it is a physically limited resource, the media cost per hour becomes increasingly expensive There is no other choice. Of course, among a large number of advertisers who need to advertise, only a small number of advertisers who can afford to pay for it monopolize the broadcast advertisement, and the effect of the advertisement is concentrated only on a small number of advertisers. There is a structural limit that a medium or small business or an individual who can not be a weaker in a competitive relationship can not have the benefit of the medium of broadcasting advertisement.

Other media are similar. In recent years, with the advent of outdoor billboards or kiosk-type billboards that can broadcast commercials, more and more advertisers have benefited from broadcasting advertising, but they are still burdensome for small and medium enterprises.

Meanwhile, it is general that an advertisement company providing a service for a broadcast advertisement provides a plan for a comprehensive advertisement method including planning and production of an advertisement image, and takes charge of purchase of a medium as a whole. Therefore, it is recognized that an advertiser must visit an advertisement company in order to use broadcast advertisements, and middle and small businesses are once again neglected in the cost of high-priced advertisement services based on high advertisement agency fees and high media costs of advertisement companies.

The current advertising market structure basically makes it difficult for advertisers to access the advertising market. Therefore, in order to resolve this structure, an open advertising distribution channel is needed for fair competition. Furthermore, it is necessary to make a low cost structure from the production of advertisement image for broadcasting advertisement to distribution.

Korean Patent Laid-Open Publication No. 2000-54162 discloses a system for dividing an advertisement page rather than an advertisement image and selling the advertisement page through a communication network. The present invention relates to electronic commerce carried out through a communication network, in which domestic and foreign media agencies and advertising agencies sell advertisement pages to buyers around the world via a communication network such as the Internet. However, unlike the publication of the floor advertisement, the conventional invention relating to the intermediation of the advertisement image has not been disclosed, and the advertisement agency is entirely engaged in the invention.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an intermediation method of an advertisement intermediation server for an advertisement product broadcasting an advertisement image and an advertisement intermediation server thereof.

More particularly, the present invention relates to a mediation method of an advertisement product for providing a distribution structure in which a medium or small business or an individual can directly select and broadcast a commodity of a media company to broadcast his or her advertisement image away from the high- And to provide the advertisement brokerage server.

Another object of the present invention is to provide an intermediation method of an advertisement commodity which can provide a free advertising opportunity to a small or small business or a small person by distributing commission received from a media company as an advertisement commodity and circulating the commodity as a donation advertisement commodity, Server.

In addition, by providing an environment in which an advertiser can directly produce his / her advertisement image on a smart phone or the like, it is aimed to provide a general advertisement distribution structure ranging from the production of advertisements to broadcasting through mediums, small businesses, non-profit organizations, .

In order to achieve the above object, an advertising mediation server according to the present invention is connected to a plurality of media companies and a plurality of advertiser terminals via the Internet. The advertisement mediating server presents a structure in which a donation advertisement product is circulated within the distribution structure while performing an intermediary function for distributing the advertisement image of the advertiser to the media company. Meanwhile, since the advertiser terminal provides the function of the advertiser himself to produce his / her own advertisement image, the advertising distribution structure of the present invention allows the advertisement of the advertisement necessary for the small / It is a new way of doing things.

Specifically, the advertisement mediation server of the present invention includes an advertisement goods collection unit, a list management unit, an advertisement mediating unit, an advertiser database, and an advertisement image database.

The advertisement mediating method of the advertisement mediating server comprises the steps of: (a) the advertisement commodity collecting unit receives advertisement commodity information from at least one media company server, and the advertisement commodity information includes information on the time, number of times, ; (b) providing a list of advertisement products to the advertiser terminal based on the advertisement product information and displaying the advertisement product list; (c) the advertisement intermediary is provided with the selection information for the advertisement terminal to select one of the advertisement products in the list, and the selection information includes the information about the selected advertisement product and the advertiser; And (d) the advertisement mediating unit provides the selection information and the advertisement image stored in the advertisement image database received from the advertiser terminal to the media company server of the advertisement commodity corresponding to the selection information, To be broadcasted at the time of the time information of the time information.

First, a media company operating a media company server can register his / her advertisement product on a web page directly operated by the advertisement product collector. Accordingly, the web page operated by the advertisement product collecting department becomes a global open advertisement product market in which the media companies of various countries can register and sell the advertisement products without local limitation.

According to an embodiment, the step (b) may include receiving an advertisement schedule list periodically from the media company server to determine whether an advertisement product on the list is valid, removing an advertisement product already purchased and broadcasted from the list, The method comprising the steps of:

According to another embodiment, the advertisement mediating method of the present invention may further include a recommendation table having information on a preferred broadcast time zone and a broadcast medium mapped for each advertisement product or each service. In this case, in the step (b), the recommendation table is inquired based on the commodity information registered in advance with respect to the advertiser, and the advertisement commodity corresponding to the broadcast time zone or the broadcast medium is selected to generate the advertisement commodity list have.

According to another embodiment, in the step (d), the scheduled broadcast schedule of the advertisement image is received from the media company server and provided to the advertiser terminal, so that the advertiser can confirm the information organized by the advertisement purchased by the advertiser .

According to another embodiment of the present invention, the step (d) includes: receiving a broadcasting completion schedule actually broadcasted from the media server; And paying the prepaid cost from the advertiser of the advertiser terminal to the media company when it is confirmed that the advertisement image is actually broadcasted in the provided broadcast time schedule.

According to still another embodiment, the advertisement image of the step (d) may include a video clip generated by the built-in camera and the caption information input from the advertiser through the keyboard, Editing an image; And a step of registering and storing the basic information in the advertisement image table, which is received at the same time that the rendering process of the edited image is completed.

In addition, the advertisement commodity intermediation method of the present invention may include: (e) receiving an advertisement commodity from the media company server in place of the commission fee. In this case, the advertisement product may be defined as a donation advertisement product and included in the product list. Accordingly, in the step (c), when a plurality of advertisers select the donation advertisement product from the list, a sponsor who votes among the registered members or sponsors an amount corresponding to the donation advertisement product, The advertiser who uses the donation advertisement product can be selected.

The rights of the present invention extend not only to the advertisement commodity brokering method of the above-described advertisement brokerage server but also to the advertisement brokerage server itself.

Since the media company can access the web page of the advertisement mediating server via the Internet and register the advertisement product, the advertisement company can register the advertisement product anywhere in the world beyond the limitation of the local area, The advertising product distribution structure takes the form of a global open market free of local limitations.

Therefore, it is possible to induce the price drop through competition of media companies through a single advertisement distribution channel, thereby forming a free advertising distribution structure from the existing high cost advertisement distribution structure.

In addition, even if you do not depend on donors of media companies or other donors, you can get the effect of donating media as donation advertisement product in distribution structure.

In addition, according to the present invention, a distribution channel of an advertisement is created by an advertiser, so that an advertiser can perform a broadcast advertisement at a low cost.

1 is a block diagram of an advertising system in which a method for advertising mediation of the present invention is performed;
FIG. 2 is a flowchart provided in a description of an advertising product brokerage method of an advertising mediation server of the present invention;
3 is a block diagram of an advertiser terminal of the present invention that is a smartphone, and
4 is an example of a time table for producing a self-advertisement image according to the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION The present invention will be described in more detail with reference to the drawings.

1 and 3, the advertisement system 100 of the present invention is operated around an advertisement mediating server 110 and includes a plurality of media companies 130 and 131, a plurality of advertiser terminals 150 and 151, And they are interconnected via the Internet 170. [ The advertisement intermediation server 110 belongs to the area of the advertisement intermediation service provider of the present invention and the media company server 130 belongs to the area of the media company having the broadcast medium 10 capable of broadcasting the advertisement image, Belongs to the area of the advertiser, so that the advertisement system 100 of the present invention forms one advertisement image distribution structure.

Here, the advertisement image is an advertisement content in the form of being reproduced as a moving image, and is an advertisement that is broadcasted through broadcasting media such as terrestrial broadcasting, satellite broadcasting, cable broadcasting, outdoor billboard, various kiosks and other mobile devices.

First, the advertiser terminal 150 can access the advertisement mediation server 110 through the Internet 170 using a wired / wireless network, displays various information provided by the advertisement mediation server 110 to the advertiser, Or selection information to the advertisement mediating server 110, for example. Preferably, the mobile phone may be a notebook capable of producing a commercial advertisement image by incorporating or connecting the camera 301 as described below, a mobile phone called a so-called smart phone, and other mobile digital devices. Hereinafter, a smart phone will be described as an example.

In the case where the advertiser terminal 150 is a smart phone capable of accessing the Internet using a mobile communication or a wireless LAN interface, the advertiser terminal 150 may include various configurations for performing various functions (telephone, camera, location recognition, etc.) do. However, among these configurations, configurations that are not essential to the description of the present invention are not shown in the drawings and are not described.

3, the advertiser terminal 150 includes a camera 301, a display unit 303, an input unit 305, and a control unit 310 in order to perform a characteristic advertising mediation method of the present invention.

The display unit 303 is a device for displaying various information such as a LCD, an OLED and the like so that it can visually recognize various information. The input unit 305 is a device for receiving a user's control command. For example, it is preferable that the display unit 303 and the input unit 305 are provided in the form of a single touch screen.

The control unit 310 controls the overall operation of the advertiser terminal 150 and includes a terminal processing unit 311 and an advertisement image production unit 313 in order to perform the advertisement method of the present invention.

The control unit 310 may be interpreted as a configuration specifically installed for the present invention, but it may be a configuration that is generally installed to perform a main or basic function (e.g., telephone, communication, etc.) of the advertiser terminal 150. In the case where the controller 310 is installed to perform the basic functions of the advertiser terminal 150, the controller 310 includes a processor chip, which is hardware that the advertiser terminal 150 basically holds, (OS) that operates on the basis of an operating system (OS). In other words, a conventional smartphone in which the present invention is not performed may also include a control unit 310. [

In this case, the terminal processing unit 311 and the advertisement image production unit 313 may be installed in a conventional terminal for the implementation of the present invention as an application which is software operating on the operating system program. In other words, when the terminal processing unit 311 and the advertisement image production unit 313 of the present invention are installed in the conventional terminal, the advertiser terminal 150 of the present invention becomes a terminal. Alternatively, the application may be a program recorded in a computer-readable storage medium provided in a separate program distribution server (not shown), and the advertiser terminal 150 may distribute the program And download and install the application.

The terminal processing unit 311 and the advertisement image production unit 313 installed in the application form may always operate but may perform various operations described below only when the user (i.e., the advertiser) is called when necessary.

The terminal processing unit 311 is involved in the execution of the advertisement commodity brokering method of the advertisement intermediation server 110 of the present invention. The terminal processing unit 311 receives the advertisement product list described below from the advertisement mediation server 110 or requests the advertisement mediation server 110 to display the advertisement product list to the advertiser through the display unit 303, Receives a control command for selecting a product from the advertiser through the input unit 305 and provides the 'selection information' related to the selection to the advertisement mediating server 110 so that the advertisement mediating server 110 transmits the purchase procedure of the corresponding product Let's proceed.

The advertisement image production unit 313 generates an advertisement image based on an image clip generated by the built-in camera 301 and an audio signal generated by a built-in microphone (not shown) through an input unit 305 according to an embodiment of the present invention Text information, and the like.

The operation of the terminal processing unit 311 and the advertisement image production unit 313 will be described below again.

Referring again to FIG. 1, the remaining configuration of the advertisement system 100 will be described.

The media company server 130 operates the broadcast medium 10 and provides the advertisement mediating server 110 with information on the advertisement commodities to be sold through the advertisement mediating server 110 to supply the advertisement commodities do. As described below, since the advertisement commodity registration of the media company server 130 is performed by accessing a web page managed by the advertisement mediating server 110 and directly registering on-line, the media company server 130 is able to Any server operated by a media company in various countries is possible.

When the advertisement product is sold, the media company server 130 organizes the scheduled broadcast schedule 130a of the broadcast medium 10 managed by the media company server 130 and transmits the scheduled broadcast schedule 130a to the media server 130 (or the advertiser terminal 130) To the media server 130 (or the advertiser terminal) to provide a broadcasting result to the media company server 130, even after the advertisement image is actually broadcasted.

Here, the advertisement product is supplied by the media company server 130 as a service product for broadcasting the advertisement image through the broadcast medium 10 owned by the media company. Therefore, the advertisement product information includes information on the time, number of times, and price of the advertisement image broadcasted through the broadcast medium 10 owned by the media company.

The function of the media company server 130 to provide a specific advertisement image to the broadcast medium 10 and broadcast the same may be performed by a conventionally known method. Since such a function is not a core content of the present invention, Not shown.

The advertisement mediating server 110 receives advertisement product information from the media company server 130 and provides the list to the advertiser terminal 150 to display the advertiser terminal 150. The advertisement mediating server 110 transmits selection information for selecting one of the lists from the advertiser terminal 150 And provides it to the media server 130 so as to serve as an intermediary for distributing the advertiser's advertisement image to the media company. Also, the advertisement mediation server 110 distributes the 'donation advertisement product' described below and provides the distribution channel of the media base.

For this function, the advertisement mediating server 110 includes an advertisement product collecting unit 111, a list managing unit 113, an advertisement mediating unit 115, an advertiser database 117, Respectively.

Among these configurations, the advertiser database 117 stores and manages information on the registered advertisers. In addition to the basic information on the advertiser, the advertiser information includes information on the advertiser's goods / service information, sales / service area information, gender / age of the marketing target, and the range of the monthly advertisement expenses. In the advertisement image database 119, an advertisement image to be used by the advertiser for the broadcast advertisement is stored.

The operation of the remaining components will be described with reference to FIG. 2 while explaining the advertising product mediating method of the present invention. A plurality of media companies 130 and 131 and an advertiser terminal 150 and 151 may be connected to the advertisement mediating server 110 of the present invention. Respectively.

Create an ad product list ( S201 , S203 )

2, the advertisement product collection unit 111 of the advertisement mediating server 110 receives at least one advertisement product information from the media company server 130 (S201), and the list management unit 113 receives the advertisement product information And generates an advertisement product list based on the information (S205).

The advertisement product collecting unit 111 may operate a web page (or a home page) that can be accessed through the Internet 170 for collection of the advertisement product. A method of providing the list of advertisement products to the advertiser terminal 150 by the list management unit 113 described below may also be performed through the web page. In other words, the advertisement product collection unit 111 and the list management unit 113 operate a web page for brokering advertisement products, and the media company server 130 accesses the web page to register the advertisement product, and the advertiser terminal 150 ) Access the web page and receive a list of advertisement products.

As such, since the web page operates on-line, it becomes a global open advertising product market in which the media companies of various countries can register and sell their advertisement products without local limitations.

Since the media company server 130 corresponds to a service server or a service server of an operator of a broadcast medium such as terrestrial broadcast, satellite wave broadcast, cable broadcast, outdoor display board (building roof, subway platform, etc.) and other various kiosks, It will be a form of commodity broadcasting for 30 minutes every month for a specific time of broadcasting every month.

The advertisement product list may include information on the broadcast media extracted from the advertisement product list, information on the media company, broadcast time, number of broadcasts, and price.

Display of advertising product listings and advertiser selection ( S205  To S211 )

The list management unit 113 provides a list of advertisement products to the terminal processing unit 311 of the advertiser terminal 150 (S205). When the advertiser terminal 150 is a smart phone, the list management unit 113 may provide a list of advertisement products only when there is a request from the terminal processing unit 311, May be periodically provided and updated.

The terminal processing unit 311 of the advertiser terminal 150 displays the list of advertisement products provided from the list management unit 113 to the advertiser through the display unit 303 in step S207 and selects the advertiser Through the input unit 305 (S209).

According to the embodiment, the list management unit 113 periodically receives the advertisement schedule list from the media company server 130, determines whether the advertisement product on the list is valid, and removes the advertisement product that is already broadcasted by another advertiser .

Purchase of advertising products S211  To S217 )

The terminal processing unit 311 provides 'selection information' including information on an advertisement product selected by the advertiser to the advertisement mediating unit 115 of the advertisement mediating server 110. Here, the selection information includes information on the advertiser (advertiser ID, etc.), information on the selected advertisement product (advertisement product ID, etc.) (S211).

The advertisement mediating unit 115 extracts the advertisement image corresponding to the selection information from the advertisement image database 119 together with the purchase information corresponding to the selection information and provides the purchase information to the media company server 130 Go ahead. Herein, the purchase information includes information on the advertiser, information on the selected advertisement product, information on the advertisement image (size, resolution, etc.) of the advertisement image (S213, S215).

A variety of payment methods known in the art can be used for the purchase procedure of the advertisement product. The selection information for the advertisement product provided by the advertisement mediation server 110 to the media company server 130 corresponds to the 'intention of subscription', so that the advertisement contract is not completed. And may provide an indication of 'acceptance of the contract' to the advertisement mediating server 110 through the media company server 130 according to the results of the internal review or the like as a basis.

When the advertisement mediating unit 115 receives agreement acceptance information from the media server 130, the advertisement mediating unit 115 can receive the advertisement fee from the advertiser through the terminal processing unit 311 in advance.

Set up broadcasting and advertising costs for advertisements ( S219  To S215 )

When the purchasing process of the corresponding advertisement item is completed, the media company server 130 transmits a 'scheduled broadcast schedule' or a queue sheet, which is a broadcast schedule of the corresponding advertisement image at a time corresponding to the corresponding advertisement item, To the intermediary unit 115, and the advertisement mediating unit 115 notifies the advertiser terminal 150 of the broadcast-organized contents in step S219.

Thereafter, when the corresponding advertisement image is actually broadcasted (S221), the media company server 130 provides the advertisement mediating unit 115 with a 'broadcasting completion schedule' informing that the advertisement image is actually broadcasted and broadcasted, The terminal 115 provides the broadcasting completion timetable to the terminal processing unit 311 of the advertiser terminal 150 to inform the advertiser of the broadcasting result (S213).

The advertisement mediating unit 115 sets the advertisement fee paid by the advertiser to the media company as the broadcasting is completed. Meanwhile, the advertisement mediating unit 115 receives the mediation fee from the media company (S215).

The advertisement intermediation method of the present invention is performed through the above method. When the method of the present invention is performed, the advertisement distribution channel, which is centered on the advertisement agency, is converted into the advertisement distribution channel based on the advertiser.

Example: Providing a list of recommended ad items

According to the embodiment, in step S203, the list management unit 113 may not select all the advertisement products provided from the plurality of media company servers 130 to the terminal processing unit 311, Product list '. The recommended advertisement product list may include an advertisement product selected based on the sales / service area information stored in the advertiser database 117 and / or the monthly coverage available range.

Alternatively, or in addition to the above method, the list management unit 113 includes a 'recommendation table 113a' having information on a preferred broadcast time zone and a broadcast medium mapped for each advertisement product or service, 113a to generate a list of recommended advertisement products including advertisement contents of the selected broadcast time zone or broadcast media. The recommendation table 113a may be prepared on the basis of information on the advertisement target age / sex / area, etc. for the goods or services.

In this way, the advertisement mediation server 110 can provide the advertisement consulting function that the existing advertisement agency has performed.

Formation of media donation channel through donation advertisement product

In step S215 of FIG. 2, the media company may settle the advertisement commodity corresponding to the brokerage fee, instead of the brokerage commission. In this case, the advertisement product collecting unit 111 of the advertisement mediating server 110 receives the corresponding advertisement product information from the media company server 130, sets it as a 'donation advertisement product', and stores it in the advertisement product list of step S203 have. Accordingly, the advertiser in step S209 can select the donation advertisement commenced in the advertisement commodity list.

If a plurality of advertisers select a donation advertisement product, the user can select one of the advertisers. For example, an entire registered member advertiser can vote to select an advertiser who will use the donation advertisement product. Alternatively, a method may be considered in which a sponsor designates one advertiser while sponsoring an amount of money corresponding to the donation advertisement product to the management agent of the advertisement intermediation server 110. The procedure after the advertiser using the donation advertisement medium is selected is performed in the same manner as in steps S211 to S213 except for the payment of the cost.

Through this method, the advertisement mediating server 110 presents a structure in which the 'donation advertisement product' is circulated while the advertisement mediating server 110 serves as an intermediary for distributing the advertisement image of the advertiser to the media company, thereby enabling a medium or small- You can create a channel to advertise your own products. In addition, such a structure can be the starting point for triggering or activating media donations of media companies or general sponsors.

viscount Advertising  making

The advertisement intermediation method of the present invention needs to be presented at a low cost of an advertisement image in order to be an advertisement channel open to a medium-sized company or an individual who has difficulty in executing advertisement expenses.

The advertiser terminal 150 of the present invention includes the advertisement image production unit 313, thereby enabling the advertiser to operate his / her desired advertisement image.

The advertisement image production unit 313 provides an advertisement planning solution suitable for the advertiser (or the goods or services) so that the advertiser having the advertiser terminal 150 can produce the advertisement image by themselves. The advertisement planning solution is to provide effective advertising plan for the advertisement of the product or service for a long period of time by the advertisement company so that the advertisement image can be photographed. The advertisement planning solution provides a 'time table' . The time table includes information about contents (contents, images, captions, audio, and the like) constituting a video advertisement, and time information of the moving picture pieces or audio, and the advertisement image producing unit 313 generates the advertisement category and the broadcasting time 20 ' Or "30 ").

The advertisement image production unit 313 selects (1) an advertisement from the advertiser, and (2) selects one of a plurality of time tables held by the advertiser.

For example, the time table can be classified into a goods-based, a location-based, or an idea-based. The 'item-based time table' has a time table arrangement according to the advertisement planning solution of the advertisement target product, and the 'location-based time table' has a time table arrangement according to the advertisement planning solution when the specific service place is the advertisement target , And the 'idea-based time table' may have a time table arrangement according to the advertisement planning solution when the advertisement target is an idea such as a thought or a campaign.

The advertisement image production unit 313 may allow the advertiser to select one of the time tables. When the advertiser selects the time table, the advertisement image producing unit 313 causes the camera 301 to enter the photographing mode, displays the image of the camera 301 on the display unit 303, The advertiser may display a guide message through the display unit 303 to generate an image clip adapted to the time table. In addition, according to the time table, the advertisement image production unit 313 can request the advertiser to input the subtitle through the input unit 305, and receive the subtitle text information. In addition, according to the time table, the advertisement image production unit 313 may generate an audio signal by requesting an advertiser to input audio through a built-in microphone (not shown).

An advertiser generates an advertisement image when the advertisement image production unit 313 shoots, texts, and inputs audio according to instructions and guidance through the display unit 303 or a speaker (not shown).

For example, FIG. 4 shows an example of a 30 second position-based time table. In accordance with this table, the advertisement image production unit 313 receives (1) a 5-second audio signal introducing a place to advertise through a microphone (not shown) to receive the contents to be edited in 20 seconds to 25 seconds, (2) capturing an image clip for 5 seconds by the camera 301, and (3) receiving the caption text by the input unit 305, sequentially or non-sequentially.

The advertisement image production unit 313 may generate a single advertisement image by editing background music, audio information, text information, image clips, and the like according to a time table and performing rendering.

When the rendering process of the edited advertisement image is completed, the advertisement image production unit 313 transmits the edited advertisement image to the advertisement mediating server 110, and stores the advertisement image in the advertisement image database 119 for management. In the advertiser database 117, information about the advertisement image stored in the advertisement image database 119 is stored in addition to the advertiser information.

As described above, the high-quality and high-quality video advertisement can be created only by the advertiser terminal 150 without the photographing equipment and the computer graphic equipment through the production service of the my own advertisement image of the present invention.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the present invention.

Claims (8)

A method of intermediating an advertisement product of an advertisement mediating server,
(a) receiving advertisement product information from at least one media company server, wherein the advertisement product information includes information on a time, a frequency, and a price of an advertisement image;
(b) providing an advertisement product list to the advertiser terminal based on the advertisement product information, and displaying the advertisement product list;
(c) the advertisement terminal is provided with selection information for selecting one of the advertisement products in the list, the selection information including information on the selected advertisement product and the advertiser; And
(d) providing, to the media company server of the selected advertisement product, the purchase information corresponding to the selection information and the advertisement image provided from the advertiser terminal, and broadcasting the advertisement information at the time information of the advertisement product corresponding to the selection information The method comprising the steps of:
The method according to claim 1,
The step (d)
And providing the scheduled broadcast schedule of the advertisement image from the media company server to the advertiser terminal.
The method according to claim 1,
The step (b)
Further comprising the step of periodically receiving an advertisement program schedule from the media company server to determine whether an advertisement product on the list is valid and removing an advertisement product already purchased and broadcast from the advertisement products on the list, A method of brokering advertisement products of a server.
The method according to claim 1,
Further comprising the step of providing a recommendation table having information on a broadcast time zone and a broadcast medium that are mapped on a per-advertisement product basis or per service basis,
The step (b)
And the advertisement commodity list is generated by selecting an advertisement commodity corresponding to a specific broadcasting time zone or a broadcasting medium by inquiring the recommendation table based on commodity information registered in advance with respect to the advertiser, Way.
The method according to claim 1,
(e) receiving, from the media company server, an advertisement product on behalf of the brokerage commission and including the advertisement product in the product list as a contribution advertisement product,
In the step (c), when a plurality of advertisers select the donation advertisement product from the list, a sponsor who votes among the registered members or sponsors an amount corresponding to the donation advertisement product is selected among the plurality of advertisers Wherein the method comprises the steps of:
The method according to claim 1,
The step (d)
Receiving a broadcasting completion schedule actually broadcasted from the media company server; And
The method of claim 1, further comprising the step of, if it is determined that the advertisement image is actually broadcasted on the provided broadcast completion time table, paying the prepaid cost from the advertiser of the advertiser terminal to the media company Way.
The method according to claim 1,
The advertisement image of the step (d)
Wherein the advertiser terminal comprises:
Editing the advertisement image according to a predetermined time table using an image clip generated by a built-in camera and caption information input from an advertiser through a keyboard; And
And generating and storing basic information in the advertisement image table at the same time as completing the rendering process of the edited image.
In an advertising mediation server,
An advertisement product collection unit for receiving advertisement product information from at least one media company server, wherein the advertisement product information includes information on a time, a frequency, and a price of an advertisement image;
A list management unit for providing an advertisement product list to the advertiser terminal based on the advertisement product information, and displaying the advertisement product list;
Wherein the advertiser terminal is provided with selection information for selecting one of the advertisement products in the list, the advertisement information including advertisement information and information about the selected advertisement product; And
And an advertisement image database (DB) for storing and managing advertisement images provided from the advertiser terminal,
Wherein the advertisement mediating unit is operable to provide the advertisement server of the advertisement commodity corresponding to the selection information with the selection information and the advertisement image stored in the advertisement video database to be broadcasted at the time information of the advertisement commodity corresponding to the selection information, Mediation Server.

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