KR20150073671A - Apparatus and method for providing contents using touch display intelligence interface - Google Patents

Abstract

Provided are an apparatus and a method for providing contents. According to the present invention, the apparatus comprises: a content display unit for displaying a first image on a screen of a touch display device and then replacing an area in which a touch input is generated among the first image, with a second image when the touch input is generated; an event processing unit for generating a predetermined event in case that the touch input is generated in an event area formed in partial areas among the second image; and a content providing unit for setting the position of the event area on the second image according to the frequency of the touch input with respect to each area on the screen.

Description

[0001] APPARATUS AND METHOD FOR PROVIDING CONTENTS USING TOUCH DISPLAY INTELLIGENCE INTERFACE [0002]

The present invention relates to an apparatus and a method for providing content using a touch display intelligent interface.

Currently, a digital device including a smart phone, a tablet, and the like has a touch display device that receives a user's touch input on a display screen and allows the user to interact with the touch input device. That is, the user can confirm the visual information displayed on the screen of the touch display device and instruct the digital device having the touch display device by performing a specific gesture or operation on the screen on which the information is displayed.

In particular, the touch display device can provide information more effectively by increasing the user's immersion level by performing a certain operation to the user, rather than providing the information to the user unilaterally. For example, when a specific image is displayed on a screen and a user performs a gesture to erase the image, the content provider displays a new image hidden under the image on the screen, ) To effectively communicate information. This technique can also be utilized, for example, when providing advertisement contents via a digital device.

Patent Publication No. 2013-0007998

A problem to be solved by the present invention is to provide a content providing apparatus for diversifying the manner in which contents are provided through an intelligent interface.

Another problem to be solved by the present invention is to provide a content providing method for diversifying a manner in which contents are provided through an intelligent interface.

The problems to be solved by the present invention are not limited to the above-mentioned problems, and other matters not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a content providing apparatus for displaying a first image on a screen of a touch display device, A content display unit for displaying the second image in place of the second image; An event processor for generating a predefined event when the touch input occurs in an event area formed in a part of the second image; And a content providing unit for setting a location of the event area on the second image according to the number of touch input frequencies for each area on the screen.

Wherein the content providing unit further includes a frequency setting unit for setting a frequency of raising or lowering the occurrence frequency of the event, and each region on the screen includes a region having the largest number of touch input frequencies, , The frequency setting unit may arrange the event area on the second image according to the frequency setting among the areas.

The event processing unit may generate an event including a visual effect on the screen when the touch input is generated in an event area formed in a part of the second image.

Wherein the content further includes a third image and wherein the event processing unit is operable, when the touch input is generated in an event area formed in a partial area of the second image, 2 < / RTI > image and display the third image.

The number of touch input frequencies for each unit area may be measured for a predetermined time.

The first image may further include a guide path for displaying a path for guiding the touch input.

The event processing unit may generate an event when the touch input is performed along the guide path and the touch input occurs in the event area.

The content provider may change the guide path according to the number of touch input frequencies.

Wherein the second image includes a plurality of event areas including a first event area and the event processing part generates a first event when the touch input occurs in the first event area, And may generate a plurality of events different from the first event when the event occurs in an event area different from the first event area.

Wherein the content providing apparatus further includes a content external input unit connected to the content providing unit and receiving an arrangement command of the event area from the outside, and the event area is arranged at a position corresponding to the placement instruction in the second image .

According to another aspect of the present invention, there is provided a method of providing a content, comprising: displaying a first image on a screen of a touch display device; Replacing and displaying the second image; Generating a predefined event when the touch input occurs in an event area formed in a partial area of the second image; And setting a position of the event area on the second image according to the number of touch input frequencies for each area on the screen.

The first image may further include a guide path for displaying a path for guiding the touch input.

The generating of the event may include generating the event when the touch input is performed along the guide path and the touch input is generated in the event area.

The step of setting the location of the event area may further include changing the guide path according to the number of touch input frequencies.

Other specific details of the invention are included in the detailed description and drawings.

1 is a schematic view for explaining a content providing apparatus according to a first embodiment of the present invention.
2 is a schematic view for explaining contents displayed in a contents providing apparatus according to the first embodiment of the present invention.
3 is a schematic diagram for explaining that content is provided according to a touch input of a user in the content providing apparatus according to the first embodiment of the present invention.
4 is a schematic diagram for explaining contents change according to a touch input of a user in a content providing apparatus according to the first embodiment of the present invention.
5 is a schematic diagram for explaining how to measure the number of touch input frequencies of a user in a content providing apparatus according to the first embodiment of the present invention.
FIG. 6 is a schematic diagram for explaining how to generate an event in the content providing apparatus according to the second embodiment of the present invention.
7 is a schematic view for explaining a content providing apparatus according to a third embodiment of the present invention.
8 is a schematic view for explaining a content providing apparatus according to a fourth embodiment of the present invention.
9 is a schematic view for explaining a content providing apparatus according to a fifth embodiment of the present invention.
10 is a schematic view for explaining a content providing method according to the first embodiment of the present invention.
11 is a block diagram of a digital device in which a content providing method according to the first embodiment of the present invention is implemented.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. The dimensions and relative sizes of the components shown in the figures may be exaggerated for clarity of description. Like reference numerals refer to like elements throughout the specification and "and / or" include each and every combination of one or more of the mentioned items.

It is to be understood that when an element or layer is referred to as being "on" or " on "of another element or layer, All included. On the other hand, a device being referred to as "directly on" or "directly above " indicates that no other device or layer is interposed in between. The fact that the first element is "directly connected" or "directly connected" to the second element indicates that no other element is interposed between the first element and the second element.

The terms spatially relative, "below", "beneath", "lower", "above", "upper" May be used to readily describe a device or a relationship of components to other devices or components. Spatially relative terms should be understood to include, in addition to the orientation shown in the drawings, terms that include different orientations of the device during use or operation. For example, when inverting an element shown in the figures, an element described as "below" or "beneath" of another element may be placed "above" another element. Thus, the exemplary term "below" can include both downward and upward directions. The elements can also be oriented in different directions, so that spatially relative terms can be interpreted according to orientation.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element.

Although the first, second, etc. are used to describe various elements or components, it is needless to say that these elements or components are not limited by these terms. These terms are used only to distinguish one element or component from another. Therefore, it is needless to say that the first element or the constituent element mentioned below may be the second element or constituent element within the technical spirit of the present invention.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

1 is a schematic view for explaining a content providing apparatus according to a first embodiment of the present invention.

1, a content providing apparatus 100 according to a first embodiment of the present invention includes a content storage unit 110, a content display unit 120, an event processing unit 130, and a content providing unit 140 .

The content providing apparatus 100 provides various contents including advertisement contents to the user through the touch display apparatus 200 connected to the content providing apparatus 100. [ Here, the touch display device 200 can not only display the content to the user through the screen, but also receive a gesture command (e.g., touch input) from the user. In some embodiments of the present invention, the content providing device 100 may be implemented as a component of various digital devices employing the touch display device 200. [ Here, the digital device may be, but not limited to, a personal computer including, for example, a desktop computer, a notebook computer, a portable computer including a tablet computer, and a mobile device including a mobile phone and a smart phone.

The content storage unit 110 stores content produced by a content creator (for example, an advertisement content creator) and changed content when the content is changed. In some embodiments of the present invention, content (hereinafter 'content data') may be stored in the form of an image layer stack comprising a plurality of images. An image stack is a logical structure in which a plurality of images are superimposed in a vertical direction. For example, an image located at the top of the image stack may be viewed by the user through the touch display device 200, but an image located below the top image may be hidden by the top image and not be visible to the user. Accordingly, the content storage unit 110 may store information on the plurality of images constituting the content data, as well as information on the relationship of the plurality of images in the image stack.

In addition, some images may include an event area for generating an event when a gesture command of a user occurs. The content storage unit 110 may store event image data (e.g., As shown in FIG. Accordingly, the content storage unit 110 may store event image data representing an event area and location information on the image of the event area. In some embodiments of the present invention, the content storage unit 110 may be implemented using a memory device including a dynamic random access memory (DRAM), a storage device including a hard disk drive (HDD) or a solid state drive (SSD) . ≪ / RTI >

The content display unit 120 receives the content data from the content storage unit 110 and displays the content data on the screen of the touch display device 200 and displays the content data on the touch display device 200 according to a gesture command The screen configuration of the touch display device 200 can be changed. For example, the image stack comprising the content data may include a first image 300 and a second image 302 shown in FIG. 2, wherein the first image 300 in the image stack includes a second image 302 ). ≪ / RTI > In this case, the content display unit 120 may display the first image 300 on the screen of the touch display device 200. Then, if a gesture command, for example, a touch input, is generated on the screen of the touch display device 200, the first image 300 is deleted and the second image 302 is displayed can do. In other words, when the touch input is generated, the area of the first image 300 where the touch input is generated can be replaced with the second image 302 and displayed. Also, the content display unit 120 may display an event area 312 (see FIG. 3) formed in the second image 302.

The event processing unit 130 generates a predefined event when a user's touch input occurs in the event area 312 formed in the second image 302. [ For example, the event processing unit 130 may display a message on the screen of the touch display device 200 when the user's touch input occurs in the event area 312 formed in the second image 302, And can provide a visual effect such as a change. However, the event effect is not limited to this, and it is possible to control the function of the digital device in which the content providing apparatus 100 of the present invention is implemented for the event effect. For example, when the digital device vibrates, And the like.

The content providing unit 140 analyzes the pattern of the touch input of the user received in response to the content data provided through the touch display device 200 to change the configuration of the content data. Accordingly, when the pattern of the user's touch input to the specific content is formulated, by changing the configuration of the content data, the user can induce the user to touch input in a different pattern, thereby increasing the user's immersion into the content. Specifically, the content providing unit 140 divides the screen of the touch display device 200 into a plurality of unit areas 220 (see FIG. 5) and sets the number of touch input frequencies of the user for each unit area 220 And the position of the event area on the image can be set according to the number of touch input frequencies.

Meanwhile, in some embodiments of the present invention, the content providing unit 140 further includes a frequency setting unit 150 for setting the frequency of raising or lowering the frequency of occurrence of the event, Can be determined. Specific details thereof will be described later with reference to FIG.

FIG. 2 is a schematic view for explaining contents displayed in the contents providing apparatus according to the first embodiment of the present invention. FIG. 3 is a schematic view for explaining contents displayed on the contents providing apparatus according to the first embodiment of the present invention. Fig.

2, content data is stored in the form of an image stack including a plurality of images, and the image stack may include a first image 300 and a second image 302, as described above. When the content data composed of the image stack is displayed on the screen of the touch display device 200, the user can view only the first image 300, and the second image 302 hidden by the first image 300 can be viewed none. Thereafter, when the user makes a touch input to the screen of the touch display device 200, the first image 300 is deleted from the touch input occurrence area 210 formed thereby and the second image 302 is displayed instead have. In FIG. 2 and the following drawings, solid arrows indicate the path of the user's touch input.

Referring to FIG. 3, the content data is shown in the form of an image stack including a first image 300, a second image 302, and a third image 304. Here, an event area 312 for generating an event is formed on the second image 302 when the user touch input, and only the first image 300 is displayed on the screen of the touch display device 200 The event area 312 is not exposed to the user. Thereafter, when the user performs a touch input on the screen of the touch display device 200, that is, when the touch input is performed on the first image, the first image 300 is deleted from the touch input generation area 210 formed thereby The second image 302 would be displayed instead and thus the event area 312 that was formed on the second image 302 could be exposed to the user. In this case, if the user's touch input occurs in the event area 312, the event processing unit 130 will generate an event.

FIG. 4 is a schematic view for explaining contents change according to a touch input of a user in the contents providing apparatus according to the first embodiment of the present invention. FIG. The number of times of touch inputting of the touch screen is measured.

Referring to FIG. 4, if the pattern of the touch input shown in FIG. 3 is a pattern frequently used by the user, the user can easily find the event area 312 using this pattern. In order to prevent this, the content providing unit 140 may set the location of the event area 312 away from a pattern frequently used by the user, that is, to adjust the degree of difficulty for generating an event to a high level. On the other hand, it may be necessary to adjust the difficulty level so that the user can find the event area 312 more easily. To this end, the content provider may set the location of the event area 312 closer to the pattern that the user frequently uses.

5, the content providing unit 140 divides the screen of the touch display device 200 into a plurality of unit areas 220 (refer to FIG. 5) The number of touch input times of the touch input terminal is measured. The size of the unit area 220 is not limited to a specific size, and may be determined according to a resolution required for detecting a touch input of a user. And, in some embodiments of the present invention, the shape of the unit area 220 may be in the form of a square grid cell, but is not limited thereto, and may be various shapes, including triangular, circular, depending on the application. For convenience of explanation, the number of touch input frequencies is not displayed in some unit areas of the touch display device 200 in FIG.

5, the first detection area 230 includes four unit areas, and the user's touch input frequency for each unit area is shown as '30', '32', '31', and '30' have. On the other hand, the second detection area 240 also includes four unit areas, and the number of touch input frequencies of the user with respect to each unit area is shown as '0', '0', '0', and '0' . Accordingly, it is possible to determine that the area corresponding to the first detection area 230 on the touch display device 200 is included in the path of the touch input frequently input by the user, and the area corresponding to the second detection area 240 May not be included in the path of the touch input frequently input by the user. Accordingly, in order to increase the degree of difficulty, the position of the event area 312 is shifted to a low frequency area such as the second detection area 240, and the position of the event area 312 is reduced to the first detection area 230, Can be moved to a region having a high frequency. For example, the event area 312 formed in the second image 302 is disposed at a position on the second image 302 corresponding to the unit area having the largest number of touch input frequencies (or the first detection area 230) And the second image 302 corresponding to the unit area having the smallest touch input frequency (or the second detection area 240).

This difficulty level may be set by the frequency setting unit 150 as described in conjunction with FIG. Meanwhile, in some embodiments of the present invention, the user's touch input frequency for each unit area may be measured for a predetermined time, and only the frequency measured during the predetermined time to relocate the event area 312 Can be considered.

FIG. 6 is a schematic diagram for explaining how to generate an event in the content providing apparatus according to the second embodiment of the present invention.

Referring to FIG. 6, an image stack used in the content providing apparatus 100 according to the second embodiment includes a first image 300, a second image 302, and a third image 304. The event processing unit 130 deletes the first image 300 located at the top of the stack in the entire area of the screen of the touch display device 200 when the user's touch input occurs in the event area 312, (302). ≪ / RTI > In other words, when an event occurs, the entire second image 300 displayed on the screen can be deleted to change the second image 302 from the stack to the uppermost layer. Accordingly, the user can make a touch input to the second image 302 so that a part of the third image 304 is displayed in an area where the touch input has occurred.

7 is a schematic view for explaining a content providing apparatus according to a third embodiment of the present invention.

Referring to FIG. 7, in the content providing apparatus 100 according to the third embodiment, the first image 300 further includes a guide path 260 for displaying a path for guiding a user's touch input. In this case, in order for the event to occur, not only the user's touch input must be generated in the event area 312 but also the user's touch input must be performed along the guide path 260. That is, in the content providing apparatus 100 according to the third embodiment, when the user touch input is performed along the guide path 260 and the user touch input is made in the event area 312 And the content providing unit 140 may change the guide path 260 according to the number of touch input frequencies.

8 is a schematic view for explaining a content providing apparatus according to a fourth embodiment of the present invention.

8, in the content providing apparatus 100 according to the fourth embodiment, the second image 302 includes a first event area 315 and a second event area 316, which are divided into a boundary 311 can do. The event processor 130 generates a first event when a user's touch input occurs in the first event area 315 and a second event that is different from the first event when a user's touch input occurs in the second event area 316 have. For example, when the touch input of the user occurs in the first event area 315, a message "BAD" is displayed on the screen of the touch display device 200, and when a touch event occurs in the second event area 316, A message "GOOD"

9 is a schematic view for explaining a content providing apparatus according to a fifth embodiment of the present invention.

9, the content providing apparatus 100 according to the fifth embodiment may further include a content external input unit 160 connected to the content providing unit 140, The event area 312 or the guide path 260 can be input. Specifically, the content external input unit 160 receives a placement command for the preset event area 312 or the guide path 260, that is, location information from outside, regardless of the pattern of the touch input by the user of the content external input unit 160, , And the content providing unit 140 may set the position of the event area 312 or the guide path 260 in the image according to the received batch command.

10 is a schematic view for explaining a content providing method according to the first embodiment of the present invention.

Referring to FIG. 10, a content providing method according to the first embodiment of the present invention displays a first image 300 on a screen of a touch display device 200 (step S400) The area where the user's touch input is generated is replaced with the second image 302 and displayed (step S410). Each time the touch input of the user is received, it is checked whether or not the generated position of the touch input corresponds to the event area 312 (step S420). If the position corresponds to the event area 312, an event is generated (Step S430). The screen of the touch display device 200 is divided into a plurality of unit areas 220 by analyzing the pattern of the touch input of the user and setting the contents data including the location of the event area 312 (step S440) And the position of the event area 312 on the second image 302 can be set according to the number of touch input frequencies by measuring the frequency of touch input by the user with respect to each unit area.

11 is a block diagram of a digital device in which a content providing method according to the first embodiment of the present invention is implemented.

11, a digital device includes a storage 141, a network interface 142 for transmitting and receiving data, a processor 143 for executing instructions, a memory 144, and storage 141, a network interface 142, And a data bus 146 connected to the processor 143 and the memory 144 and serving as a data movement path. The program or software code implementing the content providing method of an embodiment of the present invention described above may be stored in the memory 144 and executed by the processor 143. [ The storage 141 may store local data related to content provisioning.

According to various embodiments of the present invention described above, diversification of the manner of providing content according to a user's gesture input can induce interest of a content consumer by using an intelligent interface. Accordingly, it is possible to effectively transmit content by increasing the degree of involvement of the content consumer with respect to the content, and the content providing method can effectively deliver the advertisement to the consumer in the advertisement field in particular.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: content providing apparatus 110:
120: content display unit 130:
140: Content providing unit 150: Frequency setting unit
160: Content external input unit 200: Touch display device
210, 212, 214: touch input generation area
220: unit area 230: first detection area
240: second detection area 260: guide path
300: first image 302: second image
304: Third image 310, 311: Border
312: event area 315: first event area
316: Second event area

Claims (14)

A content display unit displaying a first image on a screen of a touch display device and replacing an area where the touch input is generated in the first image with a second image when a touch input is generated;
An event processor for generating a predefined event when the touch input occurs in an event area formed in a part of the second image; And
And a content providing unit configured to set a location of the event area on the second image according to a number of touch input frequencies for each area on the screen. The method according to claim 1,
Wherein the content providing unit further includes a frequency setting unit for setting a frequency of raising or lowering the occurrence frequency of the event,
Wherein each region on the screen includes a region having the largest number of touch input frequencies and a region having the smallest number of touch input frequencies,
Wherein the frequency setting unit disposes the event area on the second image according to the frequency setting among the areas. The method according to claim 1,
Wherein the event processing unit generates an event including a visual effect on the screen when the touch input occurs in an event area formed in a part of the second image. The method according to claim 1,
Wherein the content further comprises a third image,
Wherein the event processing unit deletes the first image and the second image in the entire area of the screen when the touch input is generated in an event area formed in a partial area of the second image, The content providing apparatus comprising: The method according to claim 1,
Wherein the number of touch input frequencies for each unit area is measured for a predetermined time. The method according to claim 1,
Wherein the first image further comprises a guide path for displaying a path for guiding the touch input. The method according to claim 6,
Wherein the event processing unit generates an event when the touch input is performed along the guide path and the touch input occurs in the event area. The method according to claim 6,
Wherein the content providing unit changes the guide path according to the number of touch input frequencies for each area. The method according to claim 1,
Wherein the second image includes a plurality of event areas including a first event area,
Wherein the event processing unit generates a first event when the touch input occurs in the first event area and generates a plurality of events different from the first event when the touch input occurs in an event area different from the first event area, To the content providing apparatus. The method according to claim 1,
Further comprising a content external input unit connected to the content providing unit and receiving a placement command of the event area from outside,
Wherein the event area is disposed at a position corresponding to the placement command among the second images. Displaying a first image on a screen of a touch display device and replacing the area of the first image where the touch input is generated with a second image when a touch input is generated;
Generating a predefined event when the touch input occurs in an event area formed in a partial area of the second image; And
And setting the location of the event area on the second image according to the number of touch input frequencies for each area on the screen. 12. The method of claim 11,
Wherein the first image further comprises a guide path for displaying a path for guiding the touch input. 13. The method of claim 12,
Wherein the step of generating the event includes generating the event when the touch input is performed along the guide path and the touch input is generated in the event area. 13. The method of claim 12,
Wherein the step of setting the location of the event area further comprises changing the guide path according to the number of touch input frequencies.

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