KR20150042885A - Advertising with nfc bus seat - Google Patents

Advertising with nfc bus seat Download PDF

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Publication number
KR20150042885A
KR20150042885A KR20130121062A KR20130121062A KR20150042885A KR 20150042885 A KR20150042885 A KR 20150042885A KR 20130121062 A KR20130121062 A KR 20130121062A KR 20130121062 A KR20130121062 A KR 20130121062A KR 20150042885 A KR20150042885 A KR 20150042885A
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KR
South Korea
Prior art keywords
advertisement
information
nfc
seat
smartphone device
Prior art date
Application number
KR20130121062A
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Korean (ko)
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유용길
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유용길
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Publication date
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Priority to KR20130121062A priority Critical patent/KR20150042885A/en
Publication of KR20150042885A publication Critical patent/KR20150042885A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Health & Medical Sciences (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Health & Medical Sciences (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention is a method of advertising a bus seat advertisement using an NFC tag, which is a step of acquiring basic information about an advertisement from an NFC tag using a smartphone device equipped with an NFC function installed on the back of a bus seat back, Tag, it transmits the information recorded on the smartphone device to the advertisement server server by using NFC communication, transmits the detailed information corresponding to the information to the smartphone by authentication, and displays the information. So that the user can easily access the advertisement.

Figure pat00001

Description

Advertising with nfc bus seat using NFC tag

      Bus seat advertising using NFC tags

     The present invention is a method of advertising a bus seat advertisement using an NFC tag, which is a step of acquiring basic information about an advertisement from an NFC tag using an advertisement installed on the back of a bus seat back using a smartphone device equipped with an NFC function, Tag, it transmits the information recorded on the smartphone device to the advertisement server server by using NFC communication, transmits the detailed information corresponding to the information to the smartphone by authentication, and displays the information. So that the user can easily access the advertisement.

 An object of the present invention is to provide an advertisement system using NFC tag and a method thereof for acquiring detailed information on an advertisement using a smartphone device having an NFC function, not just passing through an advertisement installed on the back side of a bus I have to. In addition, the user is to provide a method for guiding visit or wired / wireless call after confirming the details of the advertisement poster.

In order to solve the above problems, an object of the present invention is to provide an advertisement in which a publicity is increasing, and an advertisement poster is attached to a bus seat, but a multimedia function is given to a static advertisement

As described above, according to the advertisement system using the NFC tag attached to the bus seat according to the present invention and the method thereof, the smartphone device user can easily receive information of the advertisement of interest.

1 is a functional block diagram showing a configuration of an advertisement system using an NFC attached to a bus seat according to the present invention;
FIG. 2 is a reference diagram showing a bus advertisement method using NFC according to FIG. 1; FIG.
3 is a flowchart illustrating an advertisement method using an NFC tag attached to a bus seat according to the present invention.

    A bus seat advertisement system using an NFC tag according to the present invention includes an NFC tag for storing advertisement information and transmitting basic information of an advertisement when a signal requesting information is received; A smartphone device for acquiring basic information of an advertisement from the NFC tag, transmitting the basic information to the advertisement server server, receiving detailed information corresponding to basic information of the advertisement from the advertisement provider server, and displaying information;

And an advertisement provider server for receiving the basic information of the advertisement acquired from the NFC tag by the smartphone device, and transmitting the detailed information of the advertisement corresponding to the basic information to the smartphone device.

FIG. 1 is a diagram illustrating a configuration of a bus seat advertisement system using NFC according to the present invention. The advertisement system using NFC according to the present invention includes an NFC tag 100, a smartphone device 200, An Internet 300, and an advertisement provider information server 300.

The NFC tag 100 attached to the bus seat stores basic information of an advertisement and transmits basic information of an advertisement when a signal requesting basic information is received. At this time, the NFC tag 100 attached to the bus seat reads the tag value of the NFC when the user brings the smartphone device 200 equipped with the NFC module to the advertisement having the NFC attached thereto.

The smartphone device 200 acquires the basic information of the advertisement from the NFC tag 100 attached to the bus seat and transmits the basic information to the advertisement business server 400 through the network 300, When detailed information corresponding to the basic information of the advertisement is transmitted from the server 300, the detailed information is displayed.

The operator attaches the NFC tag (100) with the advertising poster on the back of the front seat of the bus. The text information, the moving image, and the photograph information of the advertisement, which is the basic information of the advertisement, are connected and stored.

When the smartphone device 200 approaches the advertisement poster having the NFC tag 100 attached to the bus seat, the NFC tag 100 transmits the basic information of the advertisement stored in the smartphone device 200 to the smartphone device 200 .

Then, the smartphone device 200 acquires basic information of the advertisement from the NFC tag 100 and transmits it to the advertisement provider server 300. That is, the smartphone device 200 transmits basic information of the advertisement to the advertisement company server 400 through data communication.

The advertisement server server 400 receiving the basic information of the advertisement from the smartphone device 200 transmits the detailed information of the advertisement corresponding to the basic information of the advertisement to the smartphone device 200 through the network . At this time, the advertiser server 400 searches the database for basic information, and transmits the retrieved detailed information to the smartphone device 200 of the user.

Hereinafter, an advertising method using NFC according to the present invention having the above-described structure will be described with reference to FIG.

First, the smartphone device 200 acquires basic information about the advertisement from the NFC tag 100 of the advertisement poster attached to the bus seat (S1).

Then, the smartphone device 200 transmits the basic information acquired from the RFID tag 100 of the advertisement poster to the advertisement provider server 300 (S2).

Then, the advertisement provider server 400 transmits detailed information corresponding to the basic information to the smartphone device 200 (S3). The smartphone device 200 receives the advertisement contents from the advertisement company server 400 and displays detailed contents (S4).

100: NFC tag attached to bus seat
110: NFC Tag 120: Bus Seat Advertising Poster
200: Smartphone device
300: Network
400: Advertiser Business Server

Claims (4)

    A step of acquiring information about the advertisement from the smartphone device by attaching the NFC tag to the back of the bus seat, wherein the smartphone device transmits the information acquired from the NFC tag of the advertisement poster to the advertiser server to receive the necessary information from the server Bus Seat Advertising System Using NFC. The method according to claim 1,
The backside of the bus seat is the rear of the front seat. It is printed on the seat or printed on the seat so that the advertisement can be seen in the back seat. 3. The method of claim 2,
The NFC tags include advertising on bus seats and additional changes to the content of advertisements or changes to information on the advertiser's servers without changing the information The method of claim 3,
The advertisement provider server includes:
And when the advertisement information is received from the NFC tag, the corresponding contents information is transmitted.














KR20130121062A 2013-10-11 2013-10-11 Advertising with nfc bus seat KR20150042885A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR20130121062A KR20150042885A (en) 2013-10-11 2013-10-11 Advertising with nfc bus seat

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR20130121062A KR20150042885A (en) 2013-10-11 2013-10-11 Advertising with nfc bus seat

Publications (1)

Publication Number Publication Date
KR20150042885A true KR20150042885A (en) 2015-04-22

Family

ID=53035783

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KR (1) KR20150042885A (en)

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101638146B1 (en) * 2015-12-24 2016-07-11 주식회사 마스피플 Method for providing beacon commercial service
WO2022061339A1 (en) * 2020-09-16 2022-03-24 Digital Seat Media, Inc. System and method for providing synchronized interactive multimedia content to mobile devices based on geolocation of a vehicle
US11461425B2 (en) 2020-04-27 2022-10-04 Digital Seat Media, Inc. Method and system for digital record verification
US11475409B2 (en) 2017-06-07 2022-10-18 Digital Seat Media, Inc. Method and system for digital record verification
US11481807B2 (en) 2020-04-27 2022-10-25 Digital Seat Media, Inc. Delivery of dynamic content based upon predetermined thresholds
US11488273B2 (en) 2020-04-27 2022-11-01 Digital Seat Media, Inc. System and platform for engaging educational institutions and stakeholders
US11494737B2 (en) 2020-04-27 2022-11-08 Digital Seat Media, Inc. Interactive and dynamic digital event program
US11570485B2 (en) 2017-06-07 2023-01-31 Digital Seat Media, Inc. System and method for providing synchronized interactive multimedia content to mobile devices based on geolocation of a vehicle
US11657337B2 (en) 2020-04-27 2023-05-23 Digital Seat Media, Inc. System and method for exchanging tickets via a machine-readable code
US11688029B2 (en) 2021-04-27 2023-06-27 Digital Seat Media, Inc. Wagering platforms and access derived from machine-readable codes
US11769140B2 (en) 2019-03-06 2023-09-26 Digital Seat Media, Inc. System and method for location-based individualized content and mobile wallet offers

Cited By (19)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101638146B1 (en) * 2015-12-24 2016-07-11 주식회사 마스피플 Method for providing beacon commercial service
US11475409B2 (en) 2017-06-07 2022-10-18 Digital Seat Media, Inc. Method and system for digital record verification
US11972396B2 (en) 2017-06-07 2024-04-30 Digital Seat Media, Inc. Method and system for digital record verification
US11570485B2 (en) 2017-06-07 2023-01-31 Digital Seat Media, Inc. System and method for providing synchronized interactive multimedia content to mobile devices based on geolocation of a vehicle
US11769140B2 (en) 2019-03-06 2023-09-26 Digital Seat Media, Inc. System and method for location-based individualized content and mobile wallet offers
US11494737B2 (en) 2020-04-27 2022-11-08 Digital Seat Media, Inc. Interactive and dynamic digital event program
US11853379B2 (en) 2020-04-27 2023-12-26 Digital Seat Media, Inc. Method and system for digital record verification
US11488273B2 (en) 2020-04-27 2022-11-01 Digital Seat Media, Inc. System and platform for engaging educational institutions and stakeholders
US11468138B2 (en) 2020-04-27 2022-10-11 Digital Seat Media, Inc. Method and system for digital record verification
US11461426B2 (en) 2020-04-27 2022-10-04 Digital Seat Media, Inc. Method and system for digital record verification
US11657337B2 (en) 2020-04-27 2023-05-23 Digital Seat Media, Inc. System and method for exchanging tickets via a machine-readable code
US11675863B2 (en) 2020-04-27 2023-06-13 Digital Seat Media, Inc. Method and system for digital record verification
US11908031B2 (en) 2020-04-27 2024-02-20 Digital Seat Media, Inc. System and platform for engaging educational institutions and stakeholders
US11461425B2 (en) 2020-04-27 2022-10-04 Digital Seat Media, Inc. Method and system for digital record verification
US11816597B2 (en) 2020-04-27 2023-11-14 Digital Seat Media, Inc. Interactive and dynamic digital event program
US11481807B2 (en) 2020-04-27 2022-10-25 Digital Seat Media, Inc. Delivery of dynamic content based upon predetermined thresholds
US11853378B2 (en) 2020-04-27 2023-12-26 Digital Seat Media, Inc. Method and system for digital record verification
WO2022061339A1 (en) * 2020-09-16 2022-03-24 Digital Seat Media, Inc. System and method for providing synchronized interactive multimedia content to mobile devices based on geolocation of a vehicle
US11688029B2 (en) 2021-04-27 2023-06-27 Digital Seat Media, Inc. Wagering platforms and access derived from machine-readable codes

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