KR20140065603A - System and method for advertising on phone call in portable communication device - Google Patents

Abstract

The present invention relates to a call advertisement system which transmits and receives a portable communication device and a method thereof. The call advertisement system which transmits and receives the portable communication device comprises one or more portable communication devices in which advertisement applications are installed and advertisements are stored and an advertisement server which stores and manages the user information of the portable communication devices. At least one portable communication device downloads an advertisement application and at least one advertisement by connecting the advertisement server; installs and stores the advertisement application and at least one advertisement; and transmits the user information of the portable communication device to the advertisement server. When the transmission and the reception of one or more portable communication devices are recognized, the advertisement server performs advertisement targeting which exposes the one of advertisements stored in the portable communication device in the portable communication device by using the user information of the portable communication device. The present invention is provided to expose various advertisements on the screens of the portable communication devices installing applications of a transmitter and a receiver, thereby performing the advertisement targeting and obtaining various advertisement effects and advertisement profits.

Description

TECHNICAL FIELD The present invention relates to a system and a method for transmitting and receiving a call,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement system and method, and more particularly, to a mobile communication apparatus transmission / reception call advertisement system and method for providing advertisement to a portable communication apparatus when making a transmission / reception call in a portable communication apparatus.

Recently, due to the rapid development of the information communication industry, mobile communication devices such as cellular phones, PDAs, and smart phones are becoming indispensable communication devices for social life. In recent years, such a communication device includes an electronic notebook function for registering a frequently used telephone number or performing a simple memo in addition to a telephone call function, which is a basic function. In addition, the communication device has multimedia functions such as a text and voice message service, Service and so on.

On the other hand, a communication service provider provides a variety of additional services such as a coloring service and a call confirmation service for the convenience of users of the communication terminal. However, when a caller calls a communication terminal, Is being actively used.

Most communication terminal users have experience of using the coloring service described above, and the users are more familiar with the service than other additional services. Therefore, each communication service provider is making efforts to further develop the coloring service.

However, as described above, in the conventional coloring service, when a user subscribed to the coloring service registers coloring such as specific music or messages, and the caller tries to make a telephone call to a communication terminal subscribed to the coloring service, (S) is provided to the caller, and through the mobile communication device of the sender and / or receiver of the application (App.), Various advertisements are exposed on the display screen of the mobile communication device of the recipient Advertising services can not be provided.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a mobile communication apparatus transmission / reception call advertisement system which exposes an advertisement on a display screen of a portable communication apparatus of a sender and / .

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a mobile communication apparatus transmission / reception call advertisement method for exposing an advertisement on a display screen of a portable communication apparatus of a sender and / .

Another object of the present invention is to provide a portable communication device transmission / reception system for exposing an advertisement on a display screen of a portable communication device of a sender and / or a recipient installed with an advertisement app according to the present invention when making a transmission / And an advertisement server to be used.

Another object of the present invention is to provide a portable communication device transmission / reception system for exposing an advertisement on a display screen of a portable communication device of a sender and / or a recipient installed with an advertisement app according to the present invention when making a transmission / And a portable communication apparatus to be used.

According to another aspect of the present invention, there is provided a mobile communication system, comprising: at least one portable communication device having an advertisement app and storing an advertisement; And an advertisement server for storing and managing the at least one portable communication device user information, wherein the at least one portable communication device accesses the advertisement server, downloads and installs the advertisement app and at least one advertisement, The advertisement server transmits information of a user of the portable communication device to the advertisement server, and when the advertisement server recognizes the call transmission / reception of the portable communication device, the advertisement server transmits the information of the at least one portable communication device And performs advertisement targeting to cause one of the advertisements stored in the device to be exposed to the at least one portable communication device.

The mobile communication apparatus transmission / reception call advertisement system according to the present invention is characterized in that when the advertisement application and the advertisement are installed in the caller's mobile communication apparatus and the recipient's mobile communication apparatus, the advertisement of the caller's mobile communication apparatus is also exposed to the recipient's mobile communication apparatus do.

The advertisement app is installed in place of a built-in communication program installed in the background of the portable communication apparatus, installed as a program to be executed when a call is received or sent, or installed as a widget displayed on a desktop screen do.

The advertisement server receives a call transmission / reception event generated in a mobile operating system (OS) of the portable communication device to recognize a call transmission / reception, periodically check a call status of the portable communication device, And recognizes the call transmission / reception of the portable communication apparatus using a program.

The advertisement server receives an advertiser's request or a user's request and performs advertisement targeting on the basis of the location information of the portable communication device or the time information of the call transmission / reception, And an advertisement targeting unit for performing advertisement targeting based on the other party of the telephone number to be called and the advertisement response information.

The advertisement app installed in the portable communication device is a program for displaying an advertisement by adding an advertisement layer to an existing telephone program when transmitting and receiving a call or displaying a pop-up window during a call transmission / reception or replacing a basic telephone program Or a screen to display an advertisement.

The advertisement may be one of an image, an animation, a moving picture, and a multimedia, a voice advertisement at a start time of a call transmission / reception, and a background music at a time of a call.

The advertisement is moved to a screen designated by the advertiser when the user of the portable communication device clicks the advertisement or is recognized as a corresponding advertisement when the portable communication device user speaks a specific word or sentence.

And the user of the portable communication device transmits the advertisement displayed on the portable communication device to the calling party through the advertisement app.

The advertisement app stores the number of times the advertisement is exposed when the advertisement is exposed, and transmits the number of times the advertisement is exposed to the advertisement server.

According to another aspect of the present invention, there is provided an advertisement server for use in a communication system for transmitting and receiving a mobile communication apparatus, the advertisement server comprising: an advertisement DB storing advertisements to be exposed to the portable communication apparatus; A user DB for storing portable communication device user information; An advertisement app storage unit storing advertisement apps; And the mobile communication device accesses the mobile communication device and requests the advertisement application and the advertisement, the mobile communication device provides the advertisement application and the advertisement to the portable communication device, and when recognizing the communication sending / receiving of the advertisement application and the portable communication device in which the advertisement is installed, And an advertisement service controller for transmitting to the portable communication device a signal for causing one of the stored advertisements to be exposed to the portable communication device.

Wherein the advertisement service control unit recognizes the call transmission / reception of at least one of the caller's mobile communication device and the recipient's mobile communication device when the advertisement application and the advertisement are installed and stored in the calling mobile communication device and the recipient's mobile communication device, To cause one of the sender portable communication device and the recipient portable communication device to be exposed to the calling portable communication device and the recipient portable communication device.

The advertisement server according to the present invention is characterized in that if at least one of the caller's mobile communication device and the recipient's mobile communication device is aware of sending or receiving a signal for a call, And an advertisement targeting unit for selecting one of the advertisements stored in the sender portable communication device and the recipient portable communication device using the predetermined targeting information.

Further, the advertisement server according to the present invention is characterized in that the advertisement server receives the advertisement count information from the advertisement app installed in the sender portable communication device and the recipient portable communication device, and calculates an amount to be charged to the advertiser based on the advertisement count, And an advertisement management / settlement unit for settlement of points to be paid.

According to another aspect of the present invention, there is provided a portable communication apparatus for use in a call communication system for a portable communication apparatus, the apparatus comprising: a touch screen display; A processor; Memory; And one or more programs, wherein the one or more programs include an advertising app and are stored in the memory and are configured to be executed by the processor, the one or more programs storing and storing the portable communication device user information, Accessing an ad server to manage and downloading the advertisement app and at least one advertisement; Storing the downloaded advertisement in the memory; And a command to transmit information of a user of the portable communication device to the advertisement server, wherein the advertisement app receives, from the advertisement server, a signal for exposing one of the advertisements stored in the portable communication device, And to cause the stored advertisement to be exposed.

According to another aspect of the present invention, there is provided a mobile communication apparatus sending / receiving call advertisement system comprising at least one mobile communication apparatus and an advertisement server, Wherein the at least one portable communication device accesses the advertisement server, downloads and installs the advertisement app and at least one advertisement, and transmits information of the portable communication device user to the advertisement server; Receiving and storing and managing mobile communication device user information from the at least one portable communication device; The advertisement server recognizing the call transmission / reception of the at least one portable communication device; And allowing one of the advertisements stored in the portable communication apparatus to be exposed to the portable communication apparatus using the portable communication apparatus user information when the advertisement server recognizes the call transmission / reception of the portable communication apparatus.

According to the mobile communication apparatus sending and receiving call advertisement system and method of the present invention, various advertisements can be transmitted not only to a sender having an app installed but also to a mobile communication apparatus of a recipient installed with an app through a portable communication apparatus of a sender and / And is also exposed to the display screen of the device, so that advertisement targeting can be performed. As a result, a variety of advertising effects and ad revenue can be obtained.

FIG. 1 shows an example of a whole configuration diagram to which a mobile communication apparatus transmission / reception call advertisement system according to the present invention is applied.
2 is a block diagram of an embodiment of a call communication system for a mobile communication apparatus according to the present invention.
3 is a block diagram illustrating a more detailed configuration of an embodiment of the portable communication apparatus according to the present invention.
4 is a flowchart illustrating an embodiment of a method for transmitting and receiving a call communication in a portable communication apparatus according to the present invention.
FIG. 5 shows that when an advertisement app is installed only on the caller's mobile communication device, the advertisement is exposed only to the calling mobile communication device and the recipient's mobile communication device has no advertisement.
FIG. 6 shows that when an advertisement app is installed in both the sender portable communication device and the recipient portable communication device, the advertisement set by the sender is exposed to both the sender's portable communication device and the recipient's portable communication device.
Figure 7 illustrates the exposure of an image or video advertisement when placing a call or receiving a call.
FIG. 8 shows a case in which a voice advertisement is exposed instead of an image or a video, a voice advertisement is displayed when a call is made, and a ring tone is played when a phone is received.
FIG. 9 shows that an exposed advertisement is touched and moved to a predetermined URL page.
FIG. 10 shows the analysis of conversation contents through speech recognition during a telephone conversation so as to expose advertisements matching the conversation contents after the conversation.
Fig. 11 shows that an advertisement is transmitted to the other party during a call.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. The embodiments described in the present specification and the configurations shown in the drawings are merely preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention and therefore various equivalents And variations are possible.

1 is a block diagram illustrating an overall configuration of a mobile communication apparatus transmission / reception call advertisement system according to an embodiment of the present invention. The entire configuration of the mobile communication apparatus is shown in FIG. 1 and the advertisement server 100 and a network 150 And at least one advertiser terminal (160, 170) including at least one portable communication device (110, 120, 130) connected thereto. A typical example of the portable communication devices 110, 120, and 130 is a smart phone. The portable communication device advertiser terminals 160 and 170 are not limited to the terminal functions but may be an advertiser computer or an advertiser server. The network 150 includes the Internet or various mobile communication networks.

FIG. 2 is a block diagram of an embodiment of a mobile communication system transmitting / receiving call advertisement system according to the present invention. The mobile communication apparatus includes an advertisement server 200 and at least one portable communication apparatus 230, (250). Although the advertiser terminal 250 has a function of accessing the advertisement server 200, the advertiser terminal 250 is not limited to the terminal function but may be an advertiser computer or an advertiser server. The portable communication devices 110, 120, and 130 also include conventional mobile communication terminals, but smartphones are a typical example.

At least one of the portable communication devices 230 and 240 has an advertisement app installed therein and stores an advertisement that can be exposed. At least one of the portable communication devices 230 and 240 may be connected to the advertisement server 200 to download and install and store at least one advertisement from the advertisement application stored in the advertisement application storage unit 202 and the advertisement DB 204 And transmits the user information of the portable communication device to the advertisement server 200. The user information transmission may be transmitted while the user establishes a user account in the advertisement server 200. When opening a user account, it may include personal information such as age, location, occupation, and point information such as point management, point use, and refund. Such user information can be used as basic information when an advertisement is targeted by the advertisement server 200 to the user portable communication device.

The advertisement server 200 stores and manages user information of at least one portable communication device 230, 240. When the advertisement server 200 recognizes the call transmission / reception of at least one portable communication device 230 or 240, the advertisement server 200 transmits the portable communication device 230 or 240 using the user information of the at least one portable communication device 230 or 240, The mobile communication device 230 or 240 may be configured to perform the advertisement targeting.

5 shows that when an advertisement app is installed only on the caller's mobile communication device 230, the advertisement is exposed only to the sender's mobile communication device 230 and the recipient's mobile communication device 240 does not receive advertisement. That is, when the advertisement app is installed only on the caller's mobile communication device, the A advertisement is exposed only to the calling mobile communication device, and the advertisement can not be exposed to the recipient's mobile communication device. The advertisement that is exposed at this time may be directly designated by the sender, or may be an advertisement targeted by the advertisement server 200.

However, if the advertisement application and the advertisement are installed in both the sender portable communication device 230 and the recipient portable communication device 240, the advertisement of the sender portable communication device 230 is also transmitted to the recipient portable communication device 240 Can be exposed. 6 shows that when the advertisement app is installed in both the sender portable communication device 230 and the recipient portable communication device 240, the advertisement set by the sender is transmitted to the sender portable communication device 230 and the recipient portable communication device 240, Both of which are exposed.

6, the advertisement server 200 recognizes the calling of the calling mobile communication device 230 when the calling mobile communication device 230 receives a telephone dial tone, and transmits the calling sound to the calling mobile communication device 230 through the advertisement application of the calling mobile communication device 230 And causes one of the stored advertisements to be exposed to the caller's portable communication device 230. At this time, the advertiser may directly specify the advertisement to be exposed, or may use a variety of information such as registered user information in the advertisement server.

In addition, the advertisement server 200 also exposes the A advertisement exposed to the portable communication device of the sender among the advertisements stored through the advertisement application of the recipient's portable communication device 230 to the recipient's portable communication device 240. At this time, the advertisement exposed to the portable communication device 240 of the recipient may receive the advertisement information to be exposed by the advertisement server from the sender portable communication device and transmit the advertisement information to the advertisement application of the recipient portable communication device to be exposed, , Or the advertisement server 200 can perform targeting using various information such as user information registered in the advertisement server 200. [ Therefore, when the advertisement specified by the sender or recipient is different or the advertisement served by the advertisement server 200 is different, the advertisement exposed to the portable communication device 230 of the sender and the advertisement exposed to the recipient's portable communication device 240 It may be different. Here, an ad can be exposed as an image, video, voice, or music.

When the advertisement is exposed to the portable communication device, the user account may be provided with cash or a corresponding security when a point accumulates and reaches a certain point or more.

The advertisement app may be installed on the back ground of the portable communication devices 230 and 240 or may be installed in place of the built-in calling program. In addition, the advertising app can be installed as a program that is executed when a call is received or sent, or in the form of a widget displayed on the desktop.

Meanwhile, in order for the advertisement server 200 to transmit / receive a call, the advertisement server 200 may receive a call transmission / reception event generated in a mobile operating system (OS) of the portable communication devices 230 and 240 to recognize a call transmission / reception . Also, the advertisement server 200 may periodically check the call status of the portable communication device or recognize a call transmission / reception of the portable communication devices 230 and 240 by using a program for directly calling or receiving a telephone call.

In addition, for advertisement targeting, the advertisement server 200 may further include an advertisement targeting unit 210. The ad targeting unit 210 may perform advertisement targeting based on location information of the portable communication devices 230 and 240 or time information of the call transmission / reception in response to a request from an advertiser or a request from a user. For example, a user of a portable communication device is a woman, and can prepare a dinner preparation time, so that the food information of the mart can be sent as an advertisement.

Also, the advertisement targeting unit 210 may perform advertisement targeting based on an area of interest preset by a user of the portable communication devices 230 and 240, a party of a phone number frequently called, and advertisement response information, You can analyze your content and expose your ads with the most exposed ad keywords. Also, it is possible to grasp the location information of the user portable communication device and to perform targeted advertisement.

In order to display advertisements, an advertisement app installed in the portable communication devices 230 and 240 displays an advertisement by adding an advertisement layer to an existing phone program when transmitting and receiving a call, or pops up a pop-up window when transmitting and receiving a call You can also display ads. In addition, the advertisement app installed in the portable communication devices 230 and 240 may display advertisements by switching to a program or a screen for replacing the basic telephone program when transmitting and receiving a call.

At this time, the type of the advertisement is preferably at least one of image, animation, moving image, and multimedia. 7 illustrates the exposure of an image or video advertisement to an advertising area of a display screen of a portable communication device when making a call or receiving a call. In addition, the type of the advertisement may be a voice advertisement at the start of the call transmission / reception and a background music at the time of the call. FIG. 8 shows a case where a voice advertisement is exposed instead of an image or a moving picture, a voice advertisement is displayed when a call is made, and a ring tone is played when a call is received. Referring to FIG. 8, Expose ads, and expose ringback ads when receiving calls.

When the user of the portable communication device 230 or 240 clicks the advertisement displayed on the screen of the portable communication device, the user can move to the screen designated by the advertiser. FIG. 9 shows that when an advertisement exposed in the advertisement area is touched, it moves to a predetermined URL page. Also, when the user of the portable communication device 230 or 240 speaks a specific word or sentence, the user may recognize the word or sentence and change to the corresponding advertisement. FIG. 10 shows the analysis of conversation contents through speech recognition during a telephone conversation so as to expose advertisements matching the conversation contents after the conversation. 10, the advertisement A is exposed to the portable communication device at the time of starting the call, but when the conversation ends or the conversation ends, the advertisement B, which is an advertisement matched to the conversation contents by analyzing the conversation contents through voice recognition, As shown in FIG.

The user of the portable communication devices 230 and 240 may transmit the advertisement displayed on the portable communication device to the calling party through the advertisement app. For example, if an advertisement is displayed on the screen of the sender's mobile communication device 230, the message may be transmitted to the recipient's mobile communication device 240 using an SMS or push function. Conversely, if an advertisement is displayed on the screen of the recipient's portable communication device 240, the advertisement can also be transmitted to the originator portable communication device 230 using an SMS or a push function. Fig. 11 shows that an advertisement is transmitted to the other party during a call. 11, when the user A selects to transmit an advertisement to a friend by clicking on the advertisement transmission menu provided by the advertisement application of the portable communication apparatus, the A advertisement exposed by the portable communication apparatus of the user A is transmitted to the portable communication apparatus Lt; / RTI >

The advertisement app installed in at least one of the sender portable communication device 230 and the recipient portable communication device 240 stores the number of times of exposure when the advertisement is exposed and transmits the number of times the advertisement is exposed to the advertisement server 200.

The advertisement server 200 according to the present invention includes an advertisement DB 204, a user DB 206, an advertisement app storage unit 202 and an advertisement service control unit 214. The advertisement server 200 includes an advertisement targeting unit 210, The management / settlement unit 212 and the advertiser DB 208. The management /

The advertisement DB 204 stores advertisements to be exposed to the portable communication devices 230 and 240.

The user DB 206 stores user information of the portable communication devices 230 and 240 that have an account with the advertisement server 200. [

The advertiser DB 208 stores information about the advertiser. The advertiser may access the advertisement server 200 through the advertiser terminal 250 to create an advertiser account. The advertiser account may include advertiser's personal information, advertisement management information, charge management, exposure status information of the registered advertisement, and the like . The advertiser can create an advertisement to be exposed through the advertiser terminal 250 and apply for advertisement directly to the advertisement server 200 on an online basis.

The advertisement app storage unit 202 stores advertisement apps to be installed in the portable communication devices 230 and 240. [

The advertisement service control unit 214 provides the advertisement application and advertisement to the portable communication device when the portable communication device 230 or 240 accesses the portable communication device 230 and requests the advertisement application and advertisement, 230, and 240 to the portable communication device, a signal for causing one of the advertisements stored in the portable communication device 230, 240 to be exposed to the portable communication device is transmitted to the portable communication device. Also, when the advertisement application and the advertisement are installed and stored in the sender portable communication device and the recipient portable communication device, the advertisement service control part 214 recognizes at least one of the call transmission / reception of the sender portable communication device and the recipient portable communication device , One of the advertisements stored in the originator portable communication device and the recipient portable communication device may be exposed to the originator portable communication device and the recipient portable communication device.

If the ad targeting unit 210 recognizes that at least one of the sender portable communication device 230 and the recipient portable communication device 240 is transmitting or receiving a signal for a call, The advertisement to be exposed to at least one of the devices 240 and the advertisement stored in the sender portable communication device 230 and the recipient portable communication device 240 using the predetermined targeting information. The information for the advertisement targeting includes, for example, information (sex, age, occupation, address, etc.) of the user of the portable communication device, voice call contents, current location information of the portable communication device, time information, , The degree of response to the advertisement, and so on.

The advertisement management / settlement unit 212 receives the advertisement count information from the advertisement application installed in the sender portable communication device 230 and the recipient portable communication device 240, and calculates the amount of money to be charged to the advertiser based on the advertisement count A point to be paid to the user of the portable communication apparatus is settled. In addition, the advertisement management / settlement unit 212 may pay a point when an advertisement is exposed to a user, and may provide cash or a corresponding security when the advertisement is more than a specific point.

3 is a block diagram of a more detailed configuration of one embodiment of a portable communication device according to the present invention, which includes a touch screen display portion 310, a processor 320, a memory 330, And a program (not shown).

The one or more programs include an application program 340 and the application program 340 includes an advertising app 342 and is stored in the memory 330 and configured to be executed by the processor 320.

Wherein the at least one program is a command for accessing an advertisement server (200) for storing and managing user information of the portable communication apparatus and downloading the advertisement application (342) and at least one advertisement, storing the downloaded advertisement in the memory And an instruction to transmit information of the portable communication device user to the advertisement server.

The advertisement application 342 includes a command for causing the advertisement server 200 to expose a stored advertisement when receiving a signal for exposing one of the advertisements stored in the portable communication apparatus to the portable communication apparatus.

4 is a flowchart illustrating an embodiment of a method for transmitting and receiving a call communication in a portable communication apparatus according to the present invention. Referring to FIG. 2 and FIG. 4, a description will be made of an embodiment of a method for transmitting and receiving a call communication in a mobile communication apparatus according to the present invention. A method for exposing an advertisement at the time of a call transmission / reception call of the portable communication apparatuses 230 and 240 in a portable communication apparatus transmission / reception call advertisement system comprising at least one portable communication apparatus 230 and 240 and an advertisement server 200 is as follows .

First, the portable communication devices 230 and 240 access the advertisement server 200 (S400), download and install and store the advertisement app and at least one advertisement (S410) To the advertisement server 200 (step S420)

The advertisement server 200 receives, stores, and manages user information of the portable communication apparatus from at least one portable communication apparatus 230, 240 (step S430)

The advertisement server 200 recognizes the call transmission / reception of at least one portable communication apparatus (step S440)

When the advertisement server 200 recognizes the call transmission / reception of the portable communication device, it performs advertisement targeting using various targeting information such as user information of the portable communication device in step S450, and transmits the advertisement targeting information to the portable communication devices 230 and 240 And causes one of the stored advertisements to be exposed to the portable communication device (step S460)

Meanwhile, the profit structure of the advertisement system according to the present invention can be made as follows. When the advertisement app according to the present invention is installed in the portable communication device, the user creates his own account and downloads the advertisement to expose the downloaded advertisement through the portable communication device. After the account is created, the user's portable communication device downloads the advertisement file that matches the advertisement target algorithm from the advertisement server through the advertisement app.

When an ad is exposed on a mobile communication device, the ad app stores the number of times it has been exposed and transmits the number of times the ad has been exposed to the ad server. The advertisement app used in the present invention may count and store the number of times the advertisement file is called. When the advertisement app is executed, it is logged into its own account and transmits the stored advertisement count to the advertisement server. Calculate the number of transmissions and display the settlement cost for that amount in your account. The number of advertisement impressions transmitted to the advertisement server is divided by the point management unit 235 by the amount to be charged to the advertiser and the points to be paid to the user. The number of advertisement impressions sent to the server is transmitted to the advertiser's exposure management page, and the exposure status can be analyzed and the advertisement cost can be settled. The points accumulated by the user are paid in cash to the account designated by the user when a predetermined amount is exceeded, or the corresponding coupon, cyber money, or the like.

The advertisement order in the advertisement server 200 can be registered by the user online, the user can specify the desired conditions (age range, area, etc.) for exposure, and the charge charge is settled at the time of exposure.

The advertiser can create an advertiser account in the advertisement server 200 through the advertiser terminal 250 and directly register an advertisement (video, image, sound file, etc.) to be exposed. In addition, the cost of one advertisement exposure exposes the estimated amount through the unit price algorithm applied to the advertisement system (the cost of the one-exposure advertisement increases when there are several advertisers). The cost for the ad exposure is pre-charged and registered. If there is no charge, the advertisement is not exposed.

The present invention can be embodied as a computer readable code on a computer-readable recording medium (including all devices having an information processing function). A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of computer-readable recording devices include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: advertisement server 102: advertisement DB
110, 120, 130: portable communication device 150: network
160, 170: Advertiser terminal 200: Advertisement server
202: Advertisement App Storing Unit 204: Advertisement DB
206: user DB 208: advertiser DB
210: Ad targeting unit 212: Ad management / settlement unit
214: Advertisement service control unit 230: Caller portable communication device
240: recipient portable communication device 250:
300: portable communication device 310: touch screen display unit
320: Processor 330: Memory
340: Application 342: Advertising App

Claims (20)

At least one portable communication device in which an advertising app is installed and in which an advertisement is stored; And
And an advertisement server for storing and managing the at least one portable communication device user information,
The at least one portable communication device
Accessing the advertisement server, downloading and installing and storing the advertisement app and at least one advertisement, transmitting information of the user of the portable communication device to the advertisement server,
The advertisement server
Receiving at least one mobile communications device user information, the mobile communications device may be configured to expose one of the advertisements stored in the at least one mobile communications device to the at least one mobile communications device using the at least one mobile communications device user information Wherein the mobile advertisement communication system comprises: The method according to claim 1,
If the advertisement application and the advertisement are installed in the sender portable communication device and the recipient portable communication device, when the advertisement server recognizes the call transmission / reception, the advertisement of the calling portable communication device is exposed to the recipient portable communication device through the advertisement server Wherein said mobile communication apparatus comprises: The method of claim 1,
Wherein the portable communication apparatus is installed in place of a built-in communication program installed in the background of the portable communication apparatus. The method of claim 1,
Wherein the mobile communication apparatus is installed in a form of a widget to be installed on a desktop or a program to be executed when a call is received or sent. The method of claim 1, wherein the advertisement server
Receiving a call transmission / reception event generated in a mobile operating system (OS) of the portable communication apparatus, and recognizing a call transmission / reception. The method of claim 1, wherein the advertisement server
Wherein the portable communication apparatus recognizes the call transmission / reception of the portable communication apparatus by periodically checking the call state of the portable communication apparatus or by using a program for directly calling or receiving a telephone call. The method of claim 1, wherein the advertisement server
The mobile communication device according to claim 1, further comprising an advertisement targeting unit configured to perform advertisement targeting based on location information of the portable communication device or time information of the call transmission / reception, in response to an advertiser's request or a user's request, . The method of claim 1, wherein the advertisement server
Further comprising an advertisement targeting unit configured to perform advertisement targeting based on an area of interest preset by a user of the portable communication device, a counterpart of a phone number frequently called, and advertisement response information. The mobile communication device according to claim 1, wherein the advertisement app installed in the portable communication device
When a call is sent or received, an advertisement layer is added to an existing telephone program to display an advertisement, or a pop-up window is displayed during a call transmission / reception to display an advertisement or a program or a screen for replacing a basic telephone program when a call is transmitted / Wherein said mobile communication apparatus comprises: The method of claim 1,
An image, an animation, a moving picture, and a multimedia. The method of claim 1,
Receiving voice call advertisement at a start time of a call transmission / reception and background music at a call time. The method of claim 1,
When the user of the portable communication device clicks on the advertisement, moves to a screen designated by the advertiser, or when the user of the portable communication device speaks a specific word or sentence, the portable communication device recognizes and changes to the corresponding advertisement. . The method according to claim 1,
Wherein the user of the portable communication apparatus transmits the advertisement displayed on the portable communication apparatus to the communication partner through the advertisement app. The method of claim 1,
Wherein the number of times the advertisement is exposed is stored and the number of times the advertisement is exposed to the advertisement server is transmitted. An advertisement DB storing advertisements to be exposed to the portable communication device;
A user DB for storing portable communication device user information;
An advertisement app storage unit storing advertisement apps; And
When the mobile communication device is connected to the mobile communication device and requests the advertisement application and the advertisement, the mobile communication device provides the advertisement application and the advertisement to the portable communication device, and when recognizing the communication sending / receiving of the advertisement application and the portable communication device in which the advertisement is installed, And an advertisement service control unit for transmitting a signal for causing one of the advertisements to be exposed to the portable communication device to the portable communication device. 15. The method of claim 14, wherein the advertisement service control unit
And if the advertisement app and the advertisement are installed and stored in the caller's portable communication device and the recipient's portable communication device, recognizing the call transmission / reception of at least one of the calling portable communication device and the recipient's portable communication device, And causes one of the advertisements stored in the recipient's portable communication device to be exposed to the recipient's portable communication device and the recipient's portable communication device. 15. The method of claim 14,
Wherein the at least one of the sender portable communication device and the recipient portable communication device is configured to receive an advertisement to be exposed to at least one of the sender portable communication device and the recipient portable communication device, Further comprising an advertisement targeting unit for selecting one of the advertisements stored in the caller's portable communication device and the recipient's portable communication device using the received advertisement information. 15. The method of claim 14,
The advertisement management / settlement that receives the advertisement count information from the advertisement app installed in the sender portable communication device and the recipient portable communication device, and sets an amount to be charged to the advertiser and a point to be paid to the portable communication device user based on the advertisement count And an advertisement server for providing a call communication advertisement for the mobile communication device. Touch screen display; A processor; Memory; And a portable device including one or more programs,
Wherein the one or more programs include an advertising app and are stored in the memory and configured to be executed by the processor,
The one or more programs
Receiving at least one advertisement from the advertisement app by accessing an advertisement server storing and managing the portable communication device user information;
Storing the downloaded advertisement in the memory; And
And transmitting the information of the portable communication device user to the advertisement server,
The advertising app
A mobile communications device that exposes advertisements stored in the memory (340), upon receiving a signal from the advertisement server to expose one of the advertisements stored in the portable communication device, Device. A method for exposing an advertisement at a time of a call transmission / reception of a portable communication apparatus in a portable communication apparatus transmission / reception call advertisement system comprising at least one portable communication apparatus and an advertisement server,
The at least one portable communication device accessing the advertisement server to download and install and store the advertisement app and at least one advertisement and transmit information of the portable communication device user to the advertisement server;
Receiving and storing and managing mobile communication device user information from the at least one portable communication device;
The advertisement server recognizing the call transmission / reception of the at least one portable communication device; And
And allowing one of the advertisements stored in the portable communication apparatus to be exposed to the portable communication apparatus using the portable communication apparatus user information when the advertisement server recognizes the call transmission / reception of the portable communication apparatus. Wherein the mobile communication device is a mobile communication device.

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