KR20130126206A - System and method of providing interactive contents - Google Patents

Abstract

A system and a method for providing two-way content which stores at least one content and comprises a content server for transmitting the content and additional information of the content through an internet protocol (IP) network and a display device installed in at least one physical position. Each display device comprises: a display for processing content received from the content server through the IP network, displaying the content, and displaying connection information for the additional information of the content displayed in part of a screen; and a mobile communication device for obtaining the connection information from the display, receiving the additional information of the content displayed in the display from the content server based on the connection information through the IP network, and displaying the additional information of the content. [Reference numerals] (400) IP network

Description

Interactive content delivery system and method {SYSTEM AND METHOD OF PROVIDING INTERACTIVE CONTENTS}

The present invention relates to a system and method for providing two-way content, and more particularly, to providing additional information of the content to a user through two-way communication with the mobile communication device without affecting the content being played on the display device. A content providing system and method.

There are several ways to serve content in both directions using a display device. Among them, digital signage provides contents such as information and advertisements to the public by using display devices installed on moving lines such as shopping malls, terminals, government offices, bus stops, airports, hotels, hospitals and subways. In this case, the display device can show not only static images but also dynamically changing screens along with sound and video, which can provide more attractive screens to viewers and show more information. Attention is being replaced by.

In addition, the digital signage system is a kiosk mainly composed of a computer and a display device, and is provided with a touch screen, a sound, a video, and the like so that the user can interact with the user. To this end, the display device is designed to allow interaction or navigation with the user, and is configured to receive input from the user on a display device that is playing content and transmit the content to the content server. However, this configuration has a disadvantage in that only one user needs to perform two-way communication with the display device at a time.

As described above, since a conventional digital signage provides a two-way communication service using a touch screen of a display device, an operation of receiving an input from a user and outputting a screen is performed on the same display. Therefore, even though the display device is a device for delivering a message to the public in the form of outdoor advertising, when the user receives an input, the display device must be dependent on the user and react to the public for a certain period of time. That is, conventionally, there is a problem that a certain time display device must be used dependently for a specific user for two-way communication. In addition, the display device must be installed at the eye level of the user because the user must receive input through the touch screen.

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object of the present invention is to provide an interactive content providing system and method for simultaneously providing customized information to individual users while continuously maintaining content exposure to the public on a display device. have.

Another object of the present invention is to provide a system and method for providing interactive content that enables a specific user to obtain additional information of the content at a desired time without affecting the content being played on the display device.

Another object of the present invention is to provide a variety of content that can induce direct participation of the individual user with information that the content provider wants to deliver to the public, interactive system for providing content to induce direct communication with the user and To provide a method.

It is still another object of the present invention to provide a system and method for providing interactive content that allows the content manager to control the content without affecting the content being played by independently separating the content server, the display device, and the input device. .

In order to achieve the above object, an interactive content providing system according to an embodiment of the present invention includes a content server, a display unit including at least one display device, and a mobile communication device. The content server stores one or more content and transmits the content and additional information of the content via an Internet Protocol (IP) network. The display apparatus processes and displays the content received from the content server via the IP network and simultaneously displays the connection information for the additional information of the content being displayed on a part of the screen. The mobile communication device obtains the access information from the display device, and receives and displays additional information of content being displayed on the display device from the content server through the IP network based on the obtained access information.

In an embodiment, the content is advertising content.

According to an embodiment of the present disclosure, the additional information of the content is detailed information of a specific item of the content being displayed on the display device.

According to an embodiment of the present invention, the display apparatus receives the event guide information and the access information of the event guide information from the content server through an IP network and outputs the pop-up form.

The mobile communication device obtains the access information of the event guide information from the display device, and receives the event detailed information of the content being displayed on the display device from the content server through the IP network based on the obtained access information. In one embodiment.

According to an embodiment of the present invention, the mobile communication device accesses the content server and participates in an event based on the event detail information, and the content server transmits an event result to at least one of the mobile communication device and the display device.

In accordance with another aspect of the present invention, a method of providing bidirectional content may include obtaining access information for additional information of the content from a display device displaying the content using a mobile communication device, and obtaining the access information from the mobile communication device. Requesting additional information of the content by accessing the content server through an IP network based on the request, and receiving and displaying additional information of the content from the content server through the IP network. do.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments taken in conjunction with the accompanying drawings.

In the present invention, a user connects to a corresponding content server using a mobile communication device as an input tool, rather than a display device that is playing content, and the content server provides desired information to the mobile communication device at a desired time. By doing so, the present invention has the effect of directly communicating with the user without affecting the content being displayed on the display device.

In addition, in the present invention, the display device may simultaneously perform two-way communication with a plurality of users, and the display device may be installed at a high place where more eyes of the public can be collected.

In addition, in the present invention, the user can view the information of the content regardless of the place and time, and the content provider (or the content manager) can manage and control the content.

Therefore, the present invention has the advantage that it is possible to give customer-specific information as well as unilateral information of forced exposure.

1 is a schematic diagram showing an embodiment of a system for providing interactive contents according to the present invention;
FIG. 2 is a diagram illustrating an embodiment of a flow for providing interactive content in the interactive content providing system of FIG. 1. FIG.
3 is a flowchart illustrating a method of providing interactive contents according to a first embodiment of the present invention.
4 (a) and 4 (b) illustrate a screen for providing interactive contents according to a first embodiment of the present invention.
5 is a flowchart illustrating a method of providing interactive contents according to a second embodiment of the present invention.
6 (a) and 6 (b) are diagrams illustrating an interactive content providing screen according to a second embodiment of the present invention.
7 is a flowchart illustrating a bidirectional content providing method according to a third embodiment of the present invention.
(A) and (b) of FIG. 8 illustrate a screen for providing interactive contents according to a third embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. At this time, the configuration and operation of the present invention shown in the drawings and described by it will be described as at least one embodiment, by which the technical spirit of the present invention and its core configuration and operation is not limited.

The terms used in the present invention are selected from general terms that are widely used in the present invention while considering the functions of the present invention. However, the terms may vary depending on the intention or custom of the artisan or the emergence of new technology. In addition, in certain cases, there is a term arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the corresponding description of the invention. Therefore, it is to be understood that the term used in the present invention should be defined based on the meaning of the term rather than the name of the term, and on the contents of the present invention throughout.

In addition, specific structural to functional descriptions of embodiments according to the inventive concept disclosed herein are only illustrated for the purpose of describing the embodiments according to the inventive concept, and according to the inventive concept. These may be embodied in various forms and should not be construed as limited to the embodiments set forth herein.

The embodiments according to the concept of the present invention can make various changes and have various forms, so that specific embodiments are illustrated in the drawings and described in detail herein. It is to be understood, however, that it is not intended to limit the embodiments according to the concepts of the present invention to the particular forms of disclosure, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

In the present invention, the terms first and / or second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are intended to distinguish one element from another, for example, without departing from the scope of the invention in accordance with the concepts of the present invention, the first element may be termed the second element, The second component may also be referred to as a first component.

The present invention provides a system and method for providing interactive content that enables direct communication with a specific user without affecting the content being played on the display device. In an embodiment of the present invention, the bidirectional content providing system is applied to a digital signage system. Since this is one embodiment, the present invention is not limited to the digital signage system, and any system capable of serving interactive content also applies to the present invention.

As IT technologies such as a touch pad and a network are added to the digital signage system of the present invention, the public can directly provide a function of directly participating in an advertisement, such as bringing additional information desired by participating in an advertisement or participating in an event. It became. By using these functions, it is possible to create content that provides two-way communication service that can interact with content server and content viewers rather than unilaterally deliver the content of the content. In addition, it is possible to produce content that provides information that changes in real time or provides customized information, in addition to playing the existing fixed content.

In addition, the present invention uses a mobile communication device as an input device in the digital signage system, so that the additional information of the content exposed to the public on the display device is not affected on the content exposed on the display device. To be acquired.

That is, in the present invention, a user accesses a corresponding content server using a mobile communication device as an input tool, rather than a display device that is playing content, and the content server provides desired information to the mobile communication device at a desired time. As described above, the present invention can provide an interactive content service that can directly communicate with a user without affecting the content being played on the display device by receiving all inputs as necessary through the mobile communication device.

1 is an overall block diagram showing an embodiment of a bidirectional content providing system according to the present invention. FIG. 2 is a diagram illustrating an embodiment of a flow for providing interactive content in the interactive content providing system of FIG. 1.

Interactive content providing system according to the present invention is largely composed of the display device 100, the content server 200, the mobile communication device 300 and the IP network 400. One or more display apparatuses 100 are provided, and each of the display apparatuses 100 is located in each physically separated space. Each space can be indoor or outdoor. The at least one display device and the content server may be installed in the same physical location or may be physically installed in another location.

In addition, the display apparatus 100, the content server 200, and the mobile communication apparatus 300 are connected by wire or wirelessly through the IP network 400, and the display apparatus 100 and the content server 200 or mobile communication. The request / response and data transmission between the device 300 and the content server 200 are performed through the IP network 400.

The IP network 400 may be a wireless LAN (WLAN), a Wi-Fi, a wireless broadband (Wibro), a world interoperability for microwave access (Wimax), a high speed downlink packet access (HSDPA), or the like. Can be.

The display apparatus 100 includes a communication unit 110, a content reproduction processor 120, an image processor 130, and a user input processor 140. At this time, not all components of the display apparatus 100 are essential components, and the display apparatus 100 may be implemented by more components than those illustrated in FIG. The display apparatus 100 may be implemented.

The communication unit 110 communicates with the content server 200 through the IP network 400. The content reproduction processing unit 120 reproduces the content provided from the content server 200. At this time, the content reproduction processing unit 120 executes a program (or application) for reproduction to play the content. The image processor 130 processes an image of the content reproduced by the content reproduction processor 120 according to a display format and displays the image on a screen. The user input processor 140 processes a user input using a touch or the like. The user input processor 140 is optional.

The display apparatus 100 configured as described above displays information or advertisement content provided from the content server 200 on the screen by using the communication unit 110, the content reproduction processor 120, and the image processor 130. In addition, the display apparatus 100 receives and displays the access information of the additional information from the content server 200 so that the mobile communication apparatus 300 can obtain additional information of the content being played. . The access information may be access information of the content. The display apparatus 100 may receive and display event information related to the content from the content server 200.

The access information may be displayed in the form of a Quick Response (QR) code or in the form of a character such as a Uniform Resource Locator (URL). The QR code includes a video, a picture, a text, a URL, and the like related to the content being played on the display apparatus 100.

If the display apparatus 100 has a broadcast receiving and processing function, the display apparatus 100 may display a broadcast of a specific channel on a part of the screen and display content such as an advertisement on another part of the screen. .

The content server 200 transmits the content and the additional information of the content to the display device 100 and / or the mobile communication device 300 through the IP network 400. Alternatively, event information related to the content may be transmitted.

At this time, the content server 200 may be configured as one, but may be physically divided into several servers for each function for content management, content playback control, and scheduling. In addition, when it is desired to allow a plurality of content providers other than one content provider (or content manager), a separate server for managing a content provider and a display device registered with the content provider may be constructed.

In addition, the content server 200 may store a plurality of contents, and includes a storage unit for this purpose. In addition, content may be separately transmitted to each display device. For example, the display device A may transmit food advertisement content, and the display device B may transmit apartment advertisement content. The content server 200 has information necessary for content reproduction and reproduction control such as a list of registered display devices, a content list, and scheduling information.

In this case, the content provider may access the content server 200 through the wired / wireless internet to perform content management and content playback control. In addition, the content provider may access the content server 200 through the mobile communication device 300 to control content playback of the display apparatus 100 regardless of the place and time.

In the present invention, the content provided from the content server 200 to the display apparatus 100 is called main information, and the additional information or event information of the content provided to the mobile communication device 200 may be referred to as sub information. In this case, the screen of the display device 100 is referred to as a main screen, and the screen of the mobile communication device 300 may be referred to as a sub screen.

The mobile communication device 300 obtains the access information of the content being played in the display apparatus 100 through the user, accesses the content server 200, and additional information of the content provided from the content server 200. Is displayed on the screen. The access information may be obtained by photographing with a camera of the mobile communication device 300, or may be obtained by a user directly inputting a URL. In addition, the additional information of the content provided from the content server 200 to the mobile communication device 300 may be detailed information of content being played on the display device 100 or may be event information. In this case, the user may directly participate in an event related to the content by using the mobile communication device 300.

The mobile communication device 300 may be any mobile device capable of executing an application and accessing an IP network such as a smart phone or a tablet PC. In addition, according to an embodiment of the present invention, a program (or application) capable of communicating with the content server 200 is installed in the mobile communication device 300 in advance. Alternatively, the access information server 200 may directly access the content server 200 using access information such as a QR code and a URL.

In this case, since the mobile communication device 300 may be used by a user or a content provider, an authentication procedure for distinguishing a general user from a content provider is required when the mobile communication device 300 accesses the content server 200. Do. In the present invention, a detailed method of authentication is not limited.

As described above, the present invention may acquire additional information of the content by using the mobile communication device 300 while continuously displaying the content being played on the display apparatus 100 to the public. The present invention will be referred to as the first embodiment. In addition, the present invention may participate in an event related to the content by using the mobile communication device 300 while continuously displaying the content being played on the display device 100 to the public. The present invention will be referred to as the second embodiment. Meanwhile, the present invention may perform content management and playback control registered in the content server 200 using the mobile communication device 300. The present invention will be referred to as the third embodiment.

Detailed description of each embodiment is as follows.

1st Example

According to the first embodiment of the present invention, a content server is obtained after acquiring connection information from the display apparatus 100 using the mobile communication apparatus 300 while continuously displaying the content being played on the display apparatus 100 to the public. Access to 200 to obtain additional information of the content. The additional information may be detailed information of the entire content being displayed on the display apparatus 100, or may be detailed information of a specific item among items constituting the content. For example, suppose that the display apparatus 100 receives and displays food advertisement content composed of various types of food items from the content server 200. In this case, the first embodiment of the present invention may be applied when a user wants to see detailed information of a specific food being displayed without affecting the food advertisement content being displayed. To this end, the display apparatus 100 displays the access information for viewing detailed information of the specific food on a part of a screen in the form of a QR code or a URL.

3 is a flowchart illustrating a bidirectional content providing method according to a first embodiment of the present invention.

That is, the content server 200 checks the display device registered in the server (S501), and transmits the corresponding content to the confirmed display device 100 (S502). The display apparatus 100 receiving the content reproduces the received content and displays the content on the screen (S503). The present invention assumes that the content is advertising content. Thereafter, the display apparatus 100 continuously displays the advertisement content. In this case, the displayed advertisement form may be a still image or a video. In addition, the display apparatus 100 displays connection information about detailed information of the content.

When the user wants detailed information of content being played on the display apparatus 100, the user obtains connection information from the display apparatus 100 using the mobile communication device 300. Then, the mobile communication device 300 accesses the content server 200 with the obtained access information and requests detailed information of the content (S504). The content server 200 retrieves the detailed information of the requested content (S505), and then transmits the retrieved detailed information to the mobile communication device 300 (S506). The mobile communication device 300 processes and displays the received detailed information on the screen (S507).

4 illustrates an example of displaying detailed information of the advertisement content on the mobile communication device 300 while continuously exposing the advertisement content in the display apparatus 100 according to the first embodiment of the present invention. In particular, FIG. 4A illustrates an example in which a broadcast of a specific channel is displayed on a part of a screen of the display apparatus 100 and an advertisement content is displayed on another part of the screen. 4B illustrates an example in which detailed information of the advertisement content being played on the display apparatus 100 is displayed on the screen of the mobile communication apparatus 300.

As such, since the input and output for the detailed information of the content are made independently by the mobile communication device of a specific user, the display device being viewed by the public can continuously reproduce and display the content without being affected by the input of the specific user. . Therefore, the present invention can be provided with detailed information of the content through each mobile communication device without affecting the content being displayed on the display device at the same time. In addition, the user may also receive detailed information of the content being displayed on the display device installed at a height where more public eyes can be collected through the mobile communication device.

Second Example

The second embodiment of the present invention is to participate in an event related to the content by using the mobile communication device 300 while continuously exposing the content being played on the display apparatus 100 to the public. That is, the display apparatus 100 receives and displays event guide information related to the content from the content server 200 while the content is being displayed. In this case, the event guide information may be displayed in part on the display apparatus 100 in a pop-up form. In addition, the display apparatus 100 according to an embodiment of the present invention also displays the connection information of the event. In an embodiment, the event access information is displayed in the form of a QR code or a URL. Accordingly, a specific user obtains event access information from the display apparatus 100 through the mobile communication device 300, accesses the content server 200, and receives corresponding event information. Thereafter, the user may directly participate in the corresponding event through the mobile communication device 300 based on the event information displayed on the mobile communication device 300. For example, suppose that an event guide screen for receiving a specific food for free is displayed while food advertisement content consisting of various kinds of food items is displayed on the display apparatus 100. In this case, the second embodiment of the present invention may be applied when a specific user wants to participate in the event without affecting the food advertisement content being displayed.

5 is a flowchart illustrating a bidirectional content providing method according to a second embodiment of the present invention.

That is, the content server 200 checks the display device registered in the server (S511), and transmits the corresponding content to the confirmed display device 100 (S512). The display apparatus 100 having received the content reproduces the received content and displays the content on the screen (S513). The present invention assumes that the content is advertising content. Thereafter, the display apparatus 100 continuously displays the advertisement content. In this case, the displayed advertisement form may be a still image or a video. In addition, the display apparatus 100 displays connection information about detailed information of the content.

On the other hand, the content server 200 searches whether the event is registered periodically or every specific time (S514). If an event related to the content being displayed on the display apparatus 100 is found, event guide information is transmitted to the display apparatus 100 (S515). Then, the display apparatus 100 processes and displays the received event guide information (S516). In this embodiment, the event guide information is displayed in a pop-up form on a specific area of the screen. That is, the display apparatus 100 displays the event guide information in a pop-up format in a specific area of the screen only when the event guide information is transmitted from the content server 200 while continuously displaying the advertisement content.

If a specific user wants to view the event guide information being displayed on the display apparatus 100 and participate in the corresponding event, the event access information is obtained from the display apparatus 100 using the mobile communication device 300. Then, the mobile communication device 300 accesses the content server 200 with the obtained access information and requests event information (S517). The content server 200 retrieves the requested event information (S518) and transmits the retrieved event information to the mobile communication device 300 (S519). The mobile communication device 300 processes and displays the received event information on the screen (S520). The event information may be the same as the event guide information being displayed on the display apparatus 100 or may be more detailed event information. In addition, the event information being displayed on the mobile communication device 300 includes not only event information but also an event participation method.

At this time, if the user wants to participate in the event being displayed on the mobile communication device 300, the user participates in the event using the mobile communication device 300, and the mobile communication device 300 transmits the event participation information to the content server 200. It transmits (S521). The event participation information may include not only the user's intention to participate, but also information input by the user for the corresponding event, or user information registered in the mobile communication device 300.

The content server 200 processes an event based on event participation information received from the mobile communication device 300 (S522). The event result is transmitted to the display apparatus 100 and the mobile communication apparatus 300 in operation S523 and S524. In this case, the event result contents transmitted to the display apparatus 100 and the event result contents transmitted to the mobile communication apparatus 300 may be the same or different. For example, the event result content transmitted to the display apparatus 100 and the mobile communication device 300 may include whether a specific user who participated in the event wins and how to use the event of the winner. As another example, the event result content transmitted to the display device 100 includes all user information and an event usage method that win the event, and the event result content transmitted to the mobile communication device 300 includes the mobile communication device. It may include whether to win the event of the 300 and how to use the event when winning.

The display apparatus 100 and the mobile communication apparatus 300 process and display the received event result contents on the screen (S525 and S526).

In this case, the content server 200 may immediately process each time the event participation information is received from each mobile communication device and inform the result thereof, or, after receiving the event participation information from each mobile communication device for a predetermined period, the event end time. It can also be processed and given the result. Event participation information may also be input through the display apparatus 100, which is optional.

Thereafter, when the corresponding event ends, the content server 200 transmits an event end notification to the display apparatus 100 (S527). Then, the display apparatus 100 ends the display of the event guide information on the screen (S528). If the event guide information is displayed in the form of a popup, the event guide popup is terminated.

FIG. 6 illustrates an example in which the display apparatus 100 according to the second embodiment of the present invention continuously displays advertisement content and displays event guide information of the content in a pop-up form. In particular, FIG. 6A illustrates an example in which a broadcast of a specific channel is displayed on a part of a screen of the display apparatus 100 and an advertisement content is displayed on another part of the screen. 6B illustrates an example in which event guide information is displayed in a pop-up form on a part of the screen of the display apparatus 100.

Since inputs and outputs for participation in an event related to the content are made independently of a specific user's mobile communication device, the display device that the public is watching can continuously play and display the content without being affected by the input of the specific user. Can be. Therefore, the present invention can simultaneously participate in the event related to the content and receive the result through each mobile communication device without affecting the content being displayed on the display device at the same time. In addition, the user can directly participate in the event related to the content being displayed on the display device installed at a higher level where more public eyes can be collected through the mobile communication device and be provided with the result.

Third Example

A third embodiment of the present invention is to enable a content provider (or a content manager) to manage and control content registered in the content server 200 using the mobile communication device 300. That is, the content provider requests a screen for managing and controlling the content registered in the content server 200 after accessing the content server 200 using the mobile communication device 300, and the mobile communication device 300. The content control screen displayed on the screen may manage or control the content. Control and management of the content includes playing, pausing, scheduling, and the like of specific content. In this case, the content provider uses the mobile communication device 300 to access the content server 200 and uses and modifies the content and the content control information stored in the content server 200. Similarly, the operation can be performed without affecting the screen of the display device exposed to the public. For example, when a restaurant manager who is a content provider wants to control the playback of content or an event related to the content on a display device in a restaurant while eating at home rather than at a restaurant, the third embodiment of the present invention may be applied. have.

In this case, since the mobile communication device 300 may be used by a user or a content provider, an authentication procedure for distinguishing a general user from a content provider is required when accessing the content server 200. In the present invention, a detailed method of authentication is not limited.

7 is a flowchart illustrating a bidirectional content providing method according to a third embodiment of the present invention. In particular, FIG. 7 is a flowchart illustrating an example of controlling reproduction of specific content using a mobile communication device.

That is, the content provider requests the list of display devices registered in the content server 200 after accessing the content server 200 using the mobile communication device 300 (S551). Then, the content server 200 searches for registered display devices (S553), and transmits the list of searched display devices to the mobile communication device 300 (S553).

In this case, when the content provider views a list of display devices displayed on the mobile communication device 300 and selects a specific display device (S554), the mobile communication device 300 displays the content list of the selected display device on the content server 200. ) Is requested (S555). Then, the content server 200 searches for the content of the selected display device (S556) and transmits the searched content list to the mobile communication device 300 (S557).

In addition, when the content provider selects a specific content by viewing the content list displayed on the mobile communication device 300 (S558), the mobile communication device 300 requests the content server 200 to play the selected content. (S559). Then, the content server 200 transmits the content requested for playback to the corresponding display device 100 (S560), and the display device 100 plays the received content and displays it on the screen (S561).

7 illustrates an example in which a content provider controls playback of specific content by using a mobile communication device, this is only one embodiment. That is, the content provider may control the content in various ways such as stopping, schedule management, event registration / start / end request, as well as playing specific content using the mobile communication device.

In addition, in the present invention, a program (or application) for the content provider to manage and control the content using the mobile communication device is established as a website, and is accessed through any device capable of accessing an IP network such as a PC and a mobile communication device. It can be configured to manage and control.

FIG. 8 illustrates an example in which a content provider controls an event of content being displayed on a display device 100 located remotely using a mobile communication device. In this case, the display apparatus 100 and the content server 200 may be installed in the same physical place or may be installed in different physical locations. In particular, FIG. 8A illustrates an example in which a display device (eg, a restaurant TV) and a content provider remotely access a content server through a mobile communication device to control reproduction of event information of a specific food menu. 8B illustrates an example in which event information of a specific food menu requested by a content provider through a mobile communication device is transmitted from a content server to a display device in a restaurant and displayed.

Since the inputs and outputs for managing or controlling the content of the display device are independently performed by the content provider's mobile communication device, the display device being viewed by the public continuously plays the content without being affected by the input of a specific user. Can be displayed.

The present invention described so far is not limited to the above-described embodiments, and can be modified by those skilled in the art as can be seen from the appended claims, and such modifications are the scope of the present invention. Belongs to.

100: display device 110: communication unit
120: content reproduction processing unit 130: image processing unit
140: user input processing unit 200: content server
300: mobile communication device 400: IP network

Claims (12)

A content server that stores one or more content and transmits the content and additional information of the content through an Internet Protocol (IP) network;
A display device installed at one or more physical locations, each display device processing and displaying content received from the content server via an IP network, and simultaneously accessing information for additional information of the content being displayed on a part of a screen; Display unit for displaying; And
And a mobile communication device that obtains the access information from the display device and receives and displays additional information of content being displayed on the display device from the content server through an IP network based on the obtained access information. Interactive content providing system. The system of claim 1, wherein the content is advertising content. The system of claim 2, wherein the additional information of the content is detailed information of a specific item of the content being displayed on the display device. The method of claim 1, wherein the display device
And receiving event guide information and access information of the event guide information from the content server through an IP network and outputting the pop-up form. The apparatus of claim 4, wherein the mobile communication device is
Acquiring access information of the event guide information from the display device, and receiving and displaying event detail information of content being displayed on the display device from the content server through an IP network based on the obtained access information; Interactive content delivery system. The method of claim 5, wherein the mobile communication device accesses the content server and participates in an event based on the event detail information, and the content server transmits an event result to at least one of the mobile communication device and the display device. Interactive content providing system. In the bidirectional content providing method of the bidirectional content providing system comprising a content server that stores one or more content and a display device for displaying the content provided from the content server,
Acquiring connection information for the additional information of the content from the display device using a mobile communication device;
Requesting additional information of the content by accessing the content server through an IP network based on the obtained access information in the mobile communication device; And
And the mobile communication device receives and displays additional information of the content from the content server through an IP network. 8. The method of claim 7, wherein the content is advertising content. The method of claim 8, wherein the additional information of the content is detailed information of a specific item of the content being displayed on the display device. The method of claim 8, wherein the display apparatus receives the event guide information of the content being displayed and the access information of the event guide information from the content server and displays the pop-up form. 11. The method of claim 10,
Acquiring connection information of the event guide information from the display device using the mobile communication device;
Requesting, by the mobile communication device, event detail information of the content by accessing the content server through an IP network based on the obtained access information of the event guide information; And
The mobile communication device further comprises the step of receiving and displaying event details of the content provided from the content server. The method of claim 11, wherein the mobile communication device accesses the content server and participates in an event based on the event detail information, and the content server transmits an event result to at least one of the mobile communication device and the display device. Interactive content providing method.

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