KR20130106185A - Method for advertising service and system based nfc reader thereof - Google Patents

Abstract

PURPOSE: An NFC reader based advertising service method and a system thereof are provided to use an NFC supporting smart phone to automatically convert a user optimized advertisement or information service into the switch-on status, thereby providing a mobile advertisement. CONSTITUTION: A NFC reader communicates with an advertisement Applet within the USIM of an NFC supporting smart phone, thereby transmitting the role and position information of the reader (S20). The NFC reader transmits the role and position information of the reader to the Applet within the corresponding NFC supporting USIM (S21). The NFC reader enables the Applet within the USIM to relay and transmit the role and position information of the reader to the advertisement Applet. The advertisement Applet requests the conversion to an operating system of the NFC supporting smart phone (S30). The NFS supporting smart phone requests the driving of a specific advertisement or information application, in which the advertisement Applet will transmit the role and position information of the reader (S31). The NFC supporting smart phone enables the advertisement Applet to transmit the role and position information of the reader (S32). [Reference numerals] (20) NFC reader; (30~1,30~2,30~N) User device; (40) Advertisement server; (AA) NFC reader based advertising service data flow plan; (BB) Data provided to an advertisement Applet within a USIM; (CC) Communication among USIM Applets or communication between a reader and an advertisement Applet; (DD) Two above-mentioned methods both supported; (EE) Advertisement Applet within a USIM requesting for turning a smartphone on and launching an advertisement application; (FF) Advertisement Applet making the advertisement application as an NFC reader and transmitting location information to the application; (S20) USIM data request; (S21) USIM data transmission; (S31) Role and location-based advertisement request; (S32) Role and location-based advertisement transmission

Description

NFC reader-based advertising service method and system {METHOD FOR ADVERTISING SERVICE AND SYSTEM BASED NFC READER THEREOF}

An embodiment according to the concept of the present invention is when a user pays a reader reflecting a NFC payment method such as subway, taxi, bus, etc. using an NFC-enabled smartphone or an NFC method such as an exhibition hall, an amusement park, a performance hall, a movie theater, etc. When a user enters with an NFC-enabled smartphone that reflects a ticket, or when a user makes a mobile payment with an NFC-enabled smartphone that reflects an NFC-type mobile card in a store, the NFC reader may use the user's traffic, Identify payment, entry, etc., and communicate this with the advertising Applet installed in the USIM or the corresponding traffic, ticket, and payment Applet installed in the USIM and the corresponding advertising Applet, and act as readers for such transportation, tickets, and payments; and Advertisement or information by providing location information to advertisement or information applications driven by the advertisement Applet. The present invention relates to a service method capable of performing a service and a system capable of performing the method. It is an advertising business model based on NFC reader, USIM-based Applet, and NFC-based application-related technologies.

Near Field Communication (NFC) is a non-contact short-range wireless communication module using 13.56Mz frequency band as one of electronic tags (RFID) and refers to a technology for bidirectionally transmitting data between terminals within a short distance of 10 cm. NFC is widely used not only for payment, but also for sending goods information and travel information for visitors, traffic, access control locks, and device-to-device communication in supermarkets and general stores. As of February 2012, the number of NFC-enabled smartphones in Korea is about 7 million, and it is expected to be installed in more than 20 million smartphones as of end-December 2012. As the transportation card service is commercialized, NFC service in the transportation field is expected to be further activated.

Differentiation from the existing QR (Quick Response) code is the first, the user can easily use a single touch without running the app that supports the QR code and the camera to fit the grid of the QR code, the second, QR code Only mobile web can be accessed, but NFC tag can implement various functions such as hardware control, specific page driving of smartphone application, and mobile web access. Third, QR code exposes the same page to everyone, but NFC tag is tagged Individualized service for each person and access control service for information through personal authentication are possible.

NFC service is also divided into three modes. The first mode is the card emulation mode, which stores prepaid cards, credit cards, check cards, ID cards, tickets, coupons, etc. in the USIM, and uses the reader's power supply when the user touches the NFC reader. This is a way of reading information. In card emulation mode, service is available even when the smartphone is powered off or powered off. In the second mode, the reader and the writer mode are used to read or write data from an external NFC tag using a smartphone's power source. This allows various services such as providing customized advertisements and information and making one-touch phone calls. In this case, the service is available only when the smartphone's screen is activated with the power of the smartphone delivered to the tag in the switched on state. In the third peer-to-peer mode, P2P payment, remittance, and file exchange are possible through direct communication between NFC smartphones. Similarly, the two terminals can use the service while the screen is in the switched-on state. .

Advertisement installed in the USIM in card emulation mode when the user touches a reader such as a traffic purpose, ticket purpose, or payment purpose that supports NFC, in card emulation mode, or directly communicates with the reader, or performs the role of corresponding traffic, ticket and payment. USIM's Applet and Advertisement Applet communicate with each other to deliver the role and location data of the reader to the Advertisement application running the Advertisement Applet. In addition, the advertisement Applet can run not only the advertisement application but also a specialized information application for the region and service, and for the convenience of the user, the application can be run after a certain time when the user touches the NFC reader with an NFC-enabled smartphone. have. In this case, the user's smartphone delivers the role and location data of the reader collected in the card emulation mode to the advertisement Applet in the USIM of the smartphone, and the advertisement Applet delivers it to the installed advertisement application to run the advertisement application. Describes the technology that runs the advertisement application naturally even when the user's smartphone is deactivated.

The technical problem to be achieved by the present invention is based on NFC technology, the USIM-based advertising Applet that operates in the card emulation mode when the user touches the NFC reader, such as traffic, ticket, payment, etc. using an NFC-enabled smartphone Given the role and location, the advertisement Applet switches on the smartphone and runs the advertisement application, so the advertisement applet delivers the role and location of the reader to the advertisement application, so that the advertisement application is presented to the user. To provide a service method for providing advertisements and information services (for example, restaurant coupons, etc. at the entrance of Euljiro subway station) and a system that can use the method. In addition to advertising, Applet can also run specific informational applications that fit the context. (Example: Lotte World Guide application runs after 30 seconds when you touch the reader to enter Lotte World NFC)

Touching the user's NFC-enabled smartphone to the NFC reader processing the purpose for traffic, ticket, payment, etc. according to an embodiment of the present invention, in the card emulation mode NFC reader in the USIM traffic, ticket, Acquisition and processing of relevant information by communicating with Applet for payment, and in subsequent steps, the Applet for communication with the traffic, ticket, and payment in USIM and advertisement Applet communicate with each other to receive the role and location data of the NFC reader. Or, the NFC reader and the advertisement in the USIM Applet directly communicates the role and location data of the NFC reader with the advertisement Applet, the advertisement Applet in the USIM is operating system of the NFC-enabled smartphone Request to switch from Switch Off mode to Switch On mode and run the corresponding advertisement application. And, after the advertisement application is started, the advertisement Applet delivers the role and position of the reader to the advertisement application, and the advertisement application delivers the optimized advertisement by delivering the role and position of the reader to the advertisement server. Expressing on the screen. In addition, the advertisement Applet handles not only application driving but also mobile web switching from card emulation mode to switch-on state, and not only for advertisement purposes, but also for information applications required when the user touches the NFC reader. It also supports driving.

An embodiment of the present invention, when the user touches the NFC reader that handles traffic, tickets, payments, etc. Switched on (Switch Off, the screen is turned off) state of the corresponding NFC-enabled smartphone of the user Switch On, the activated state that the screen is turned on, and the advertisement Applet in the USIM switches the state. And while driving a specific advertising application or information application has a unique and progressive difference from the existing invention in terms of delivering data of the role and location of the NFC reader.

In general, when the NFC tag reader and write mode (NFC Tag Reader and Writer Mode), the user must switch the state of the smartphone to the switch-on state to request data for the tag itself. However, in the case of the card emulation mode that provides information in the USIM from the switch-off state at the request of the reader such as traffic, payment, ticket, etc., it is unnecessary to switch the user to the switch-on state. The present invention is to change the switch open state of the NFC-enabled smartphone to the switch-on state while receiving the data of the reader additionally used as the basic information of the advertisement when providing the information of the USIM to the reader in the switch-off state of the NFC smartphone Invented. In addition, USIM developed the Applet for the implementation of the application to touch the NFC reader to the operating system of the smart phone automatically switches from the switch-off state to the switch-on state and requests the application to run the advertisement or information application It was designed to drive it. In this case, in consideration of the user's situation using traffic, payment, tickets, etc., after the predetermined time elapses after the NFC reader is touched, the advertisement application of the user or the information application associated with the region may be driven. In addition, by designing the mobile web method instead of the application driving method, it can maximize the user's convenience so that the user can directly access without removing the hassle of installing a separate app.

The NFC reader-based advertising service method according to an embodiment of the present invention may be written in a computer program and stored in a computer-readable recording medium.

In accordance with an embodiment of the present invention, the NFC reader-based advertising and information service method and a system capable of performing the method are in the process of carrying out transportation, meals, shopping, play, etc. that people living in urban spaces daily. The NFC reader will be touched using an NFC-enabled smartphone. In this case, the NFC-enabled smartphone is treated as switched off in the card emulation mode in the process of touching the corresponding NFC reader, but the method of switching to the switched-on state through the corresponding advertisement Applet installed in the USIM by the touching action is currently There is nothing in the NFC service model. When this method is implemented, when the user touches the NFC reader such as payment, traffic, ticket, etc. using an NFC-enabled smartphone, the mobile device can automatically switch to provide the optimized advertisement or information service to the user by switching on the mobile device. It can be an innovative service of advertising. It can provide overwhelming advertising and information platform services through patents in the global mobile advertising market as well as in Korea.

Through this, offline-based personalized advertisement and information service can be activated to improve the quality of people's living, secure national competitiveness and profits related to advertisement and information service, and strengthen local-based customer service such as transportation and amusement park. There is.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In order to more fully understand the drawings recited in the detailed description of the present invention, a detailed description of each drawing is provided.
1 is a data flow diagram of an NFC reader-based advertising service according to an embodiment of the present invention.

Specific structural and functional descriptions of embodiments according to the concepts of the present invention disclosed in this specification or application are merely illustrative for the purpose of illustrating embodiments in accordance with the concepts of the present invention, The examples may be embodied in various forms and should not be construed as limited to the embodiments set forth herein or in the application.

Embodiments in accordance with the concepts of the present invention can make various changes and have various forms, so that specific embodiments are illustrated in the drawings and described in detail in this specification or application. It is to be understood, however, that it is not intended to limit the embodiments according to the concepts of the present invention to the particular forms of disclosure, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms such as first and / or second may be used to describe various components, but the components should not be limited by the terms. The terms are intended to distinguish one element from another, for example, without departing from the scope of the invention in accordance with the concepts of the present invention, the first element may be termed the second element, The second component may also be referred to as a first component.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between. Other expressions that describe the relationship between components, such as "between" and "between" or "neighboring to" and "directly adjacent to" should be interpreted as well.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. As used herein, the terms "comprise" or "having" are intended to indicate that there is a listed feature, number, step, operation, component, part, or combination thereof, one or more other features or numbers, It is to be understood that it does not exclude in advance the possibility of the presence or addition of steps, actions, components, parts or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined herein. Do not.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings.

1 illustrates a data flow of an NFC reader based advertisement service according to an embodiment of the present invention. Referring to FIG. 2, the NFC reader-based advertisement service system includes an NFC reader 20, a user terminal 30-1, and an advertisement server 40. NFC reader-based advertising service system may further include a plurality of user terminals (30-1 ~ 30-N; N is a natural number). Each of the plurality of user terminals 30-1 to 30 -N may mean a tablet PC, a mobile phone, a smartphone, or the like.

When the first user terminal 30-1 touches the NFC reader 20 for traffic, payment, or ticket, the NFC reader 20 requests data stored in the USIM of the first user terminal 30-1. (S20). In this case, the first user terminal 30-1 transmits data for processing requested by the NFC reader 20 by the Applet installed in the USIM to the NFC reader 20 (S21).

At this time, the installed advertisement Applet in the USIM for NFC reader-based advertisement service can communicate with the NFC reader in two ways. The first is a method in which the NFC reader 20 directly communicates with the advertisement Applet in the USIM. The NFC reader 20 communicates with the advertisement Applet simultaneously when the NFC reader 20 communicates with the Applet processing data of the USIM according to traffic, payment, and tickets. It is a way. The second is how Applet and US Applet communicate directly with USIM, which handles traffic, payments, and tickets. The present invention supports both methods, and both methods deliver roles such as traffic, payment, and ticket of the NFC reader and the location information of the reader to the advertisement Applet in the USIM (S22).

The advertisement Applet in the USIM switches the smartphone in the switched off state to the switched on state and drives an associated advertisement or information application (S30). In this case, the advertisement Applet in the USIM delivers the situation and location information of the reader obtained by one of the two methods to the driven advertisement or information application.

The advertisement or information application driven by the advertisement Applet of the USIM transmits the role and location information of the NFC reader 20 to the advertisement server 40 and requests a role and location-based advertisement (S31). The advertisement server 40 transmits a personalized advertisement to an advertisement or information application installed in the first user terminal 30-1 based on the role and location information of the NFC reader 20 (S32).

2 shows that the advertisement Applet in the USIM selects two methods according to the direct communication with the NFC reader. The above-described steps of S22 and S30, when the corresponding advertisement Applet directly communicates with the corresponding NFC reader 20, a reader ID indicating the role of the corresponding reader (ID reflecting the role of the NFC reader such as traffic, payment, ticket, etc. in advance) Advertisement Applet receives the location information (according to the grant system) and the location information (in the case of fixed type, the latitude and longitude coordinates are reflected in advance based on the reader ID, and the location information obtained based on the GPS or base station ID provided by the reader in the case of mobile type). When the advertisement Applet communicates with the Applet for each role such as traffic, payment, and ticket of the USIM communicating with the NFC reader 20, the role and location data provided by the NFC reader 20 are transmitted through Applet for each role. . The advertisement Applet then requests the state transition from the switched-off state to the switched-on state of the first user terminal 30-1 by the operating system of the smartphone, and the advertisement or information to which the advertisement Applet delivers the data of the NFC reader 20. Request to start the application. Afterwards delivers the role and location information of the NFC reader to the driven advertising or information application.

The computer readable program code for executing the NFC reader-based advertisement service method according to an embodiment of the present invention may be stored in an electronic recording medium, and the program code stored in the electronic recording medium may be executed by a processor.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

10; NFC Reader-based Advertising Service System
20; NFC Reader
30-1-30-N; User terminal
40; Ad server

Claims (5)

When each user touches the NFC reader, such as traffic, payment, or ticket, using a terminal such as an NFC-enabled smartphone, the NFC reader communicates with the advertisement Applet in the USIM of the NFC-enabled smartphone to deliver the role and location information of the reader. step;
Alternatively, the NFC reader delivers the role and location information of the reader to the Applet in the NFC-enabled USIM that handles the above purpose, such as traffic, payment, and ticket, and the Applet in the USIM relays the role and location information of the reader to the advertising Applet. Making;
Requesting the advertisement Applet to switch the state of the NFC-enabled smartphone from the switch-off mode to the switch-on mode to an operating system of the NFC-enabled smartphone;
Requesting to drive a specific advertisement or information application to deliver the role and location information of the reader, when the NFC-enabled smartphone is switched to the switch-on mode; NFC advertisement-based advertising service method comprising the step of delivering the role and location information of the reader when the advertisement or information application is driven. NFC reader-based advertising service method that can be transmitted by encrypting the role of the reader, location information, user terminal information for privacy protection in performing the method described in claim 1. In performing the method of claim 1, the advertisement Applet runs an advertisement or information application after a predetermined time in consideration of the user's situation such as traffic, payment, and ticket. A method of requesting an advertisement or information page in a mobile web manner as well as an advertisement or information application in performing the method of claim 1. A computer-readable recording medium having recorded thereon a computer program capable of performing the method of claim 1.

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