KR20130049686A - Profit creation method, system and computer-readable recording medium using private shops - Google Patents

Profit creation method, system and computer-readable recording medium using private shops Download PDF

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Publication number
KR20130049686A
KR20130049686A KR20110128583A KR20110128583A KR20130049686A KR 20130049686 A KR20130049686 A KR 20130049686A KR 20110128583 A KR20110128583 A KR 20110128583A KR 20110128583 A KR20110128583 A KR 20110128583A KR 20130049686 A KR20130049686 A KR 20130049686A
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KR
South Korea
Prior art keywords
advertisement
providing server
personal
information providing
information
Prior art date
Application number
KR20110128583A
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Korean (ko)
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KR101448198B1 (en
Inventor
김정호
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김정호
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Publication date
Application filed by 김정호 filed Critical 김정호
Priority to PCT/KR2012/005280 priority Critical patent/WO2013081267A1/en
Priority to JP2014544645A priority patent/JP6141860B2/en
Priority to CN201280059595.7A priority patent/CN103959316B/en
Priority to US14/362,400 priority patent/US10991011B2/en
Priority to MX2014006575A priority patent/MX2014006575A/en
Priority to CA2893050A priority patent/CA2893050A1/en
Priority to SG11201403739QA priority patent/SG11201403739QA/en
Priority to EP12853560.6A priority patent/EP2787478A4/en
Priority to BR112014013345A priority patent/BR112014013345A2/en
Publication of KR20130049686A publication Critical patent/KR20130049686A/en
Application granted granted Critical
Publication of KR101448198B1 publication Critical patent/KR101448198B1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0259—Targeted advertisements based on store location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Abstract

PURPOSE: A profit making method using personal stores, a system thereof, and a computer-readable recording medium thereof are provided to supply an advertisement to the personal stores without visiting each store wanting the display of the advertisement. CONSTITUTION: An advertisement provider terminal provides an advertisement to an information providing server(200). The information providing server searches for display units proper for the display of the advertisement based on media analysis information(210). The information providing server transmits a search result to the advertisement provider terminal(220). The information providing server transmits the advertisement to one or more display units(240). The information providing server calculates a part of an advertising rate as profits of an individual providing the display units(260). [Reference numerals] (200) Provide advertisement; (210) Search a display unit which is adequate to display advertisement based on the characteristic of the advertisement and medium analysis information; (220) Provide the search result; (230) Select at least one display unit of the searched display units; (240) Transmit advertisement to at least one selected display unit; (250) Display the advertisement; (260) Calculate an advertisement fee and a personal profit; (AA) Advertisement provider terminal; (BB) Information providing server; (CC) Display unit

Description

Profit creation method, system and computer readable recording medium using personal store {PROFIT CREATION METHOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM USING PRIVATE SHOPS}

According to the present invention, if a display unit is installed in a personal store, and an advertisement (for example, a video, an image, or content) is provided from the advertisement provider to the information providing server, the information providing server displays the advertisement or advertisement of the individual store designated by the advertisement provider. The present invention relates to a method and system for generating revenue using a personal store by analyzing the provision server and automatically displaying the selected personal store on a display unit, and the information providing server company receives an advertisement fee from an advertisement provider and distributes the advertisement fee to the individual of the individual store. .

In general, a display unit in a personal store is used as a receiver for providing television and cable broadcasts, or used to display its store information as a moving picture, an image, content, and the like.

Therefore, there is no way to make an additional profit by using a personal store by simply displaying information of a broadcast and a personal store using a display unit of a personal store.

Therefore, a method for generating revenue by displaying an advertisement using a display unit of a personal store has been developed, but this method visits a personal store that an advertisement provider wants to display an advertisement in order to display an advertisement in a personal store. There was a problem that it required a lot of time and money because it had to be requested.

In addition, there is a problem in that it is difficult to easily display advertisements when a display unit is provided in a personal store that wants to display an advertisement, and when no person has a professional technology for displaying an advertisement even if the display unit is provided.

In the technique disclosed in Korean Laid-Open Patent No. 2000-0054805, when an advertisement is provided to a server, the server may transmit the advertisement to the display unit for display. However, there has been a problem in that it is not possible to designate a display unit that wants to display an advertisement or to generate revenue in a personal store that provides a space in which the display unit is installed.

The present invention aims to solve the above problems.

In addition, the present invention, if the display unit is installed in the personal store, and the advertisement is provided to the information providing server from the advertising provider, the information providing server displays the advertisement on the display unit of the personal store designated by the advertising provider, or analyzed by the information providing server By displaying the selected display unit suitable for displaying advertisements or content based on the characteristic information of the store, the information providing server company receives the advertising fee from the advertising provider and distributes the advertising fee to the individual of the individual store, thereby making profits using the personal store. It is for other purposes to be able to create

The characteristic structure of this invention for achieving the objective of this invention mentioned above, and realizing the characteristic effect of this invention mentioned later is as follows.

According to an aspect of the present invention, (a) when a first advertisement is provided from an advertisement provider terminal, the information providing server provides information on the characteristics of the first advertisement and media analysis information of each of the plurality of display units installed in the plurality of personal stores. Searching for display units suitable for displaying the first advertisement among the plurality of display units based on the plurality of display units; and (b) selecting at least one display unit among the searched display units in the advertisement provider terminal. Transmitting the first advertisement to the at least one selected display unit, (c) displaying the first advertisement on the at least one selected display unit, and (d) displaying the first advertisement at the information providing server. Calculate an advertising fee and share some of the advertising fee with the selected at least one disc This ray generating additional revenue provided by the private store comprises a step of calculating the individual personal provide store revenue method is provided.

According to another aspect of the present invention, when a first advertisement is provided from a plurality of display units installed in a plurality of personal stores, and an advertisement provider terminal, the characteristics of the first advertisement and media analysis information of each of the plurality of display units are provided. Search for display units suitable for displaying the first advertisement among the plurality of display units, and when the advertisement provider terminal selects at least one display unit among the searched display units, the selected at least one display unit; And an information providing server configured to transmit an advertisement, calculate an advertisement fee of the first advertisement, and calculate a portion of the advertisement fee as revenue of an individual who provided a personal store having the at least one selected display unit installed therein. One display unit Monetization system using a personal store which comprises displaying the first advertisement is provided.

In addition, there is further provided a computer readable recording medium for recording another method for implementing the present invention, another system, and a computer program for executing the method.

According to the present invention, the advertisement provider does not need to visit and request a personal store that wants to display an advertisement, thereby reducing the time, effort and cost of the advertisement provider (advertiser).

According to the present invention, the individual of the individual store has an effect of making additional profits by providing an empty space for installing a display unit for displaying an advertisement.

1 is a block diagram showing the configuration of a profit generation system using a personal store of the present invention.
2 is a block diagram showing the configuration of an information providing server according to an embodiment of the present invention.
Figure 3 shows the structure of a database of one embodiment of the present invention.
4 is a block diagram illustrating a configuration of a display unit according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a method of generating revenue using a personal store according to an embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

1 is a block diagram showing the configuration of a revenue generation system using a personal store of the present invention, the revenue generation system 100 is a communication network 110, information providing server 120, database 130, advertising provider terminal 140 ), And n display units 150-1 to 150-n. The n display units 150-1 to 150-n may be installed at n individual stores in different regions.

In FIG. 1, although the advertisement provider terminal 140 is illustrated as one, the advertisement provider terminal 140 may also be provided in plural like the n display units 150-1 to 150-n. In addition, although one database 130 is illustrated as being present, a plurality of databases 130 may be provided separately, or may be provided in the information providing server 120.

And, in the present invention, the personal store may include all vacant spaces exposed to the public other than the personal store, and may include vacant spaces inside and outside the bus, train, and subway.

The function of each of the blocks shown in FIG. 1 will be described as follows.

The communication network 110 may be configured without regard to communication modes such as wired and wireless, and may include a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). It may be configured with a variety of communication networks. Preferably, the communication network 100 according to the present invention may be a known World Wide Web (WWW). In addition, the information providing server 120 and the n display units 150-1 to 150-n may be configured to be connected to a separate dedicated communication network. For simplicity, communication network 110 may be the Internet.

The information providing server 120 may database the media analysis information collected from the n individual stores, the advertisement provided from the advertisement provider terminal 140, and the advertisement fee history in a database 130. In addition, the information providing server 120 may store the customer information provided from the advertisement provider terminal 140 and the member information provided by the n individual stores in a database 130. The media analysis information of the n individual stores may be collected by an individual who is the owner of the n individual stores by accessing the information providing server 120 and self-assessing each of the media evaluation items provided by the information providing server. The evaluator may also be collected by visiting individual stores and evaluating them by media evaluation item. In the present invention, the advertisement may include a video, an image, content, and a user interface window. The types of content may include culture, art, entertainment (movies, music videos, animations, shows, etc.), and the content may be represented by videos, images and sounds. The information providing server 12 may store the information inquiry program, the reservation program, the purchase program, the game program, etc. provided from the advertisement provider terminal 140 or provide the programs in advance in order to provide a user interface window. By executing, the user interface window can be provided as an advertisement.

In addition, the information providing server 120 transmits an advertisement to a display unit designated by the advertisement provider terminal 140 or is suitable for an advertisement provided from the advertisement provider terminal 140 based on media analysis information collected from n individual stores. The advertisement may be transmitted to the display unit.

In addition, the information providing server 120 calculates the advertising fee based on the details of the advertising fee if it is a flat rate, and the media analysis information collected from the n individual stores and the display date and time if the advertising fee is paid. The details may be transmitted to the advertisement provider terminal 140.

In addition, when the information providing server 120 stores a mail address or a mobile phone number of the individual who provided the personal store in the database 130, the information providing server 120 may provide a part of the advertisement fee to the individual who provided the personal store. You can calculate the revenue by sending the mail to the person's personal mail address or send a text message to your mobile phone.

The database 130 may store customer and member information, media analysis information, advertisements and contents, and advertisement fee settlement history provided from the information providing server 120.

The advertisement provider terminal 140 may provide customer information to register a customer, provide an advertisement that the user wants to display, and designate a display unit that the user wants to display. In addition, the advertisement provider terminal 140 may provide information such as a date and time desired to be displayed, select one of a flat rate and a pay-as-you-go advertising method, and provide information about an advertisement provider (advertiser).

Each of the n display units 150-1 through 150-n may display an advertisement transmitted from the information providing server 120. In addition, each of the n display units 150-1 to 150-n receives a command from the information providing server 120, and accesses the information providing server 120 in response to the command of the information providing server 120 to advertise. You can also receive and display. The n display units 150-1 to 150-n may be configured to only receive data but not to transmit data.

2 is a block diagram illustrating a configuration of an information providing server according to an exemplary embodiment of the present invention. The information providing server 120 may include an application unit 120-1 and a hosting unit 120-2. 120-1 may include a searcher, a crawler, a media analysis information evaluator, and a revenue distributor, and the hoster 120-2 may include a data receiver and a data transmitter.

The function of each of the blocks shown in FIG. 2 is as follows.

When an advertisement is provided from the advertisement provider terminal 140, the search unit of the application unit 120-1 displays the media analysis evaluation information stored in the database 130 according to the characteristics of the advertisement and displays the advertisement at a position suitable for displaying the advertisement. The wealth may be searched and provided to the advertisement provider terminal 140. In addition, when the advertisement provider selects at least one display unit from among the display units searched for in the advertisement provider terminal 140, the information providing server 110 may display the advertisement provider, the display date and time, and the selected display unit together with the advertisement. Can be stored in

The crawler of the application unit 120-1 analyzes and analyzes media analysis information of display units installed in n individual stores, for example, location, installation space, appeal target, and advertisement form. An association between the displays having an evaluation score and the characteristics of the advertisement and / or the advertisement fee may be created and stored in the database 130. For example, the display unit of an individual store dealing with characteristics of advertisements and other characteristics is highly associated, and the display unit of an individual store having a high advertising fee and a personal store with a high media analysis score is highly correlated. You can build relationships.

The location of the media analysis information may be the location area size, location area characteristics, station area, symbolism in the area, and detailed location, and the installation space may be the type of place, the characteristics of the place, the dignity, the sales volume, and the service. The target audience may be the target audience, the flow population velocity, the flow population identity, the flow vehicle velocity, and the flow vehicle congestion. , And the density of surrounding advertisements.

The media analysis information evaluator of the application unit 120-1 assigns a media analysis evaluation score to each of the display units 150-1 to 150-n based on the media analysis information of each of the n individual stores, and then stores the database 130. Can be stored in

The revenue distribution unit of the application unit 120-1 may calculate an advertisement fee to be charged to the advertisement provider, and store a portion of the advertisement fee as a revenue of an individual who provided a personal store in the database 130. The revenue distribution unit calculates the advertising fee based on the media analysis information and display date and time collected from the n individual stores if the advertising fee is a flat rate, and if it is a pay-as-you-go system, and calculates the advertising fee. And transmit to 140. The revenue share varies weights depending on the display date, e.g. weekday or high season, depending on the holiday season, the specific event period, Christmas season, year-end and new year season, and weekends and holidays during the high season. For example, depending on whether it's a normal time zone or a golden time zone, depending on whether you're in the golden time zone, 7 am-9pm, 9 pm-10pm, 12 pm-2pm, 5 pm-7pm, 7 pm-9pm. Advertisements can be calculated by varying the weight.

However, if an individual providing a personal store wants to receive a certain amount of monthly payments without receiving a portion of the advertising charges from the individual providing the individual store, i.e., a flat rate, other items (e.g. television or Product, such as a refrigerator), and information about the individual who provided the personal store (e.g., an advertisement for his or her store). It can also be stored in the distribution section. To this end, if each of the individuals who provided the personal store does not want to receive some of the advertising fee as the revenue of the individual who provided the personal store, each of the individuals who provided the personal store uses the personal terminal to provide the information providing server. One can access one of the three cases described above.

The data receiver of the hosting unit 120-2 may receive advertisement provider information input from the advertisement provider terminal 140. In addition, the data receiver may receive media analysis information input by an individual providing a personal store using a personal terminal.

The data transmitter of the hosting unit 120-2 may provide an advertisement to a display unit designated at a date and time designated by the advertisement provider. In this case, the data transmitter of the host unit 120-2 may simultaneously provide advertisements to at least two display units when at least two display units to provide advertisements are provided. The data transmitter of the host unit 120-2 may provide information about an advertisement to be displayed on a designated date and time to a designated display unit, and may transmit an advertisement when a request for transmission of the advertisement is requested from the designated display unit.

3 illustrates a structure of a database according to an embodiment of the present invention. The database 130 may include a customer information storage unit, a media analysis and evaluation information storage unit, an advertisement storage unit, and an advertisement fee storage unit.

The function of each of the blocks shown in FIG. 3 is as follows.

The customer information storage unit may store information on information on the advertisement provider provided by the advertisement provider terminal 140, that is, advertiser information. In addition, information about an individual who provided a personal store, that is, member information may be stored. The member information may be information provided by an individual providing a personal store by accessing an information providing server using a personal terminal. The advertiser information and member information may include a mail address and / or a mobile phone number.

The media analysis information storage unit may store media analysis information for the n display units 150-1 to 150-n. The media analysis information may be collected by the individual providing the personal store by accessing the information providing server 120 and writing the information in the media evaluation item provided by the information providing server, or visiting the personal store by the information providing server company to evaluate the medium. It can also be collected by making an assessment according to the item. In addition, the media analysis information may update the media analysis information by accessing the information providing server 120 when the individual providing the personal store has changed the media analysis information, or the information providing server company periodically or aperiodically updates the personal store. The media analysis information may be updated by re-evaluating the media evaluation item.

In addition, the media analysis and evaluation information storage unit is associated with the relationship between the type of advertising and content analyzed by the crawler of the application unit 120-1 of the information providing server 120 and the advertising unit and the display unit having the appropriate media analysis information. Information may be included. In addition, the media analysis and evaluation information storage unit includes media analysis evaluation information of the n display units 150-1 to 150-n of the n individual stores evaluated by the media analysis information evaluation unit of the application 120-1. can do.

The advertisement storage unit may store an advertisement provided by the advertisement provider terminal 140. The advertisement storage unit may include information about a display date and time of the advertisement, and information about the display unit to be displayed.

The advertisement charge storage unit may store advertisement charges such as advertisement charges to be charged to the advertisement provider calculated by the revenue distributor of the application unit 120-1 of the information providing server 120 and revenue to be paid to the individual of the individual store. .

4 is a block diagram illustrating a configuration of a display unit according to an exemplary embodiment of the present invention. The display unit 150-1 may include a data transceiver 152, a display device 154, and a camera unit 156. In FIG. 4, the camera unit 156 is not necessarily provided, and may be selectively provided. Although the data transceiver 152 and the display device 154 are illustrated separately, the data transceiver 152 may be provided inside the display device 154.

The function of each of the blocks shown in FIG. 4 is as follows.

The data transceiver 152 may receive an advertisement transmitted from the information providing server 120. In addition, the data transmission and reception unit 152 receives a command transmitted from the information providing server 120, for example, information about an advertisement, a date and a time to be displayed, and connects to the information providing server 120 to provide an advertisement. You may be provided.

The display device 154 may display an advertisement transmitted from the data transceiver 152. The display device 154 may not only use a display device such as an LCD, LED, OLED, PDP, etc., but also a display device in which a touch function, gesture recognition, and / or temperature function is added to the display. The display device 154 may have a built-in speaker, and thus may not only display a video, an image, or content, but also generate an associated voice or sound. In addition, the display device 154 may be a device capable of displaying various forms such as 3D (dimensional) or 3D (dimensional) hologram.

When a display device with a touch function is used, a viewer who watches an advertisement displayed on the display unit 154 may cause the displayed advertisement to respond by touching a screen. In addition, when a display device having a gesture recognition function is used, the displayed advertisement may be reacted by recognizing an action taken by a viewer watching the advertisement displayed on the display unit 154. That is, the viewer may be interactively operated, and a viewer who watches the displayed advertisement may make a reservation or an event application by touching the screen or taking an action. That is, the display unit 154 may use any kind of display device.

The camera unit 156 may be used to collect and update media evaluation information of an individual store. In addition, the camera unit 156 may be used to determine the number of viewers who watch the advertisement when the advertisement is displayed. In addition, the image photographed by the camera unit 156 is provided to the information providing server 120 through the data transmitting and receiving unit 152, the information providing server 120 counts the number of viewers watching the advertisement from the captured image. The counted audience information may be reflected when calculating the revenue of the individual who provided the personal store. That is, when the number of the counted audience is large, additional revenue may be provided to the individual who provided the corresponding personal store.

In addition, the data transmitting and receiving unit 152 detects a face from the photographed image so as not to collect information identifying an individual's personality from the image captured by the camera unit 156 in order to protect personal information. After grasping, only information on the number of persons may be transmitted to the information providing server 120, and the photographed image may be discarded, the photographed image may be stored in a mosaic process, or transmitted to the information providing server 120. In addition, after the data transmission / reception unit 152 transmits the mosaic-photographed captured image to the information providing server 120 and detects the face from the mosaic-photographed captured image, the number of persons is determined. It is also possible to store or discard the mosaic shot.

In addition, when the portable terminal user accesses the information providing server 120 through the communication network 110 of FIG. 1 and registers, pays an advertisement fee, and specifies a display unit, an advertisement according to random advertisements, letters, numbers, and symbols is input. Can be displayed in the additional exposure window of the specified data transmission and reception unit. That is, while an advertisement or content is being displayed through the entire screen of the display unit, an advertisement according to random advertisements, letters, numbers, and symbols may be displayed through an additional exposure window (overlay window) of a small screen.

In addition, when an advertisement displayed on the display unit is an advertisement for an event entry, when the portable terminal user views an advertisement displayed on the display unit and enters an identification symbol of the corresponding data display unit while applying for an event, the information providing server ( When calculating the advertising fee in 120, an additional revenue may be paid to the individual who provided the personal store in which the display unit having a large number of event entries was installed.

5 is a flowchart illustrating a method of generating revenue using a personal store according to an embodiment of the present invention.

First, the advertisement provider terminal 140 accesses the information providing server 120 and provides an advertisement to the information providing server 120 (step 200).

In addition, the advertisement provider terminal 140 may additionally provide a display date and time zone to the information providing server 120. The information providing server 120 may store an advertisement, a display date, and a time zone in the database 130. In addition, the advertisement provider terminal 140 may specify whether the advertisement fee is paid in a flat rate or a pay-as-you-go system.

The information providing server 120 may display an advertisement among the n display units based on the characteristics of the advertisement and the media analysis information of each of the n display units 150-1 to 150-n installed in the n individual stores. Search for appropriate display units (step 210).

Association between the characteristics of the advertisement stored in the database 130 of the information providing server 120 and / or the advertisement fee and the media analysis evaluation score of each of the n display units 150-1 to 150-n installed in the n individual stores The display unit suitable for displaying an advertisement among the n display units may be searched based on the relationship.

In operation 220, the search result of the information providing server 120 is transmitted to the advertisement provider terminal 140.

In operation 230, at least one display unit of the display units searched by the advertisement provider terminal 140 is selected.

In operation 240, the information providing server 120 transmits an advertisement to at least one selected display unit.

The information providing server 120 may transmit an advertisement stored in the database 130 to at least one display unit selected at a specified display date and time zone.

The advertisement is displayed on the at least one selected display unit (operation 250).

The information providing server 120 calculates the advertisement fee of the advertisement and calculates a part of the advertisement fee as the revenue of the individual who provided the selected at least one display unit (step 260).

The advertisement fee calculated by the information providing server 120 and the individual's revenue may be stored in the database 130. In operation 200, if the advertisement provider terminal 140 designates the advertisement fee as a pay-as-you-go, the information providing server 120 may calculate the advertisement fee in consideration of the media analysis information, the display date, and the time zone.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the recording medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the computer software field. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, etc., and magneto-optical media such as floptical disks. And hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from such descriptions.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

100: monetization system
110: communication network
120: informational server
130: Database
140: advertising provider terminal
150-1 to 150-n: display unit
120-1: Application unit
120-2: Hosting Department
152: data transmission and reception unit
154: display device
156: camera unit

Claims (40)

(a) When a first advertisement is provided from an advertisement provider terminal, an information providing server of the plurality of display units is based on characteristics of the first advertisement and media analysis information of each of the plurality of display units installed in the plurality of personal stores. Searching for display units suitable for displaying the first advertisement;
(b) when the advertisement provider terminal selects at least one display unit among the searched display units, transmitting the first advertisement from the information providing server to the selected at least one display unit;
(c) displaying the first advertisement on the selected at least one display unit; And
(d) calculating the advertising fee of the first advertisement in the information providing server and calculating a part of the advertising fee as a profit of an individual who provided a personal store having the at least one selected display unit installed therein; How to make money using your own store. The method of claim 1,
The step (a)
A display date and time zone are additionally provided from the advertisement provider terminal;
The step (b)
And generating the first advertisement from the information providing server to the at least one selected display unit at the display date and time zone. The method of claim 2,
The step (a)
Specify whether the advertisement provider terminal pays the advertising fee in a flat or pay-as-you-go,
The step (d)
And if the advertising fee is designated as a pay-as-you-go, the information providing server calculates an advertising fee in consideration of the media analysis information, the display date and time zone. The method of claim 3,
The information providing server
Assigning a media analysis evaluation score based on the media analysis information of each of the plurality of display units, creating and storing an association relationship between the characteristics of the first advertisement and / or the advertisement fee and the media analysis evaluation score in a database;
The step (a)
And searching for display units suitable for displaying the first advertisement on the basis of the association stored in the database in the information providing server. The method of claim 1,
The step (a)
And each of the individuals who provided the plurality of personal stores provides the media analysis information from the personal terminal to the information providing server. The method of claim 1,
And transmits a photographed image from each of the imaging devices installed in the plurality of personal stores to the information providing server, and acquires and updates the media analysis information based on the photographed image at the information providing server. How to make money using your own store. The method according to claim 6,
The step (d)
When calculating the revenue of the individual in the information providing server, the number of people who watched the first advertisement based on the photographed image is counted and added to the individual who provided the personal store based on the number of people. Revenue generation method using a personal store, characterized in that providing a profit. The method of claim 1,
Counting the number of people who watched the first advertisement from the images photographed from each of the imaging devices installed in the plurality of individual stores, discarding the photographed image, or detecting a face from the photographed image and mosaicing Processing, and transmitting the number of persons to the information providing server. 9. The method of claim 8,
The step (d)
When the information providing server calculates the revenue of the individual, the revenue generation method using a personal store, characterized in that providing additional revenue to the individual who provided the personal store based on the number of people. The method of claim 1,
(e) a second advertisement is provided from a mobile phone terminal, at least one display unit of a plurality of display units is designated, and when the advertisement fee is paid, the information providing server receives the second advertisement provided from the mobile terminal. And transmitting the display to the display unit and displaying the second advertisement through the additional exposure window in the designated at least one display unit. The method of claim 10,
The second advertisement is a revenue generation method using a personal store, characterized in that it comprises letters, numbers and symbols. The method of claim 1,
When the first advertisement includes an event entry, when the user participates in the event entry using a mobile phone terminal and inputs an identification symbol of a display unit.
The step (d)
And generating additional revenue to the individual who provided the corresponding display unit based on the number of times the identification symbol of the display unit is input by the information providing server. The method of claim 1,
The display unit further has a touch function,
Revenue generation method using a personal store, characterized in that the first advertisement responds by touching the screen of the display unit. The method of claim 1,
The media analysis information
Revenue generation method using a personal store, characterized in that the location of the personal store, installation space, appeal target, and the form of advertising. The method of claim 5,
(e) in the case where each of the individuals who provided the plurality of personal stores does not want to receive some of the advertising fee as the individual's revenue, each of the individuals who provided the plurality of personal stores in the personal terminal Personally characterized by the step of connecting to the information providing server to select whether you want to receive a certain amount of monthly payments, other items, or want to display the information you want to display How to make money using stores. The method of claim 1,
The first advertisement is
A method of generating revenue using a personal store, comprising at least one of a video, an image, content, and a user interface window. 17. The method of claim 16,
The user interface window
Storing at least one program of an information inquiry program, a reservation program, a purchase program, and a game program in the information providing server;
And providing as the first advertisement by executing one of the programs on the information providing server. A plurality of display units installed in a plurality of personal stores; And
When a first advertisement is provided from an advertisement provider terminal, search displays suitable for displaying the first advertisement among the plurality of display units based on characteristics of the first advertisement and media analysis information of each of the plurality of display units. When the advertisement provider terminal selects at least one display unit among the searched display units, the first advertisement is transmitted to the at least one selected display unit, the advertisement fee of the first advertisement is calculated, and a portion of the advertisement fee is calculated. And an information providing server for calculating the revenue of the individual who provided the personal store in which the at least one selected display unit is installed.
And the selected at least one display unit displays the first advertisement. 19. The method of claim 18,
The information providing server
And a display date and time zone are additionally provided from the advertisement provider terminal, and transmitting the first advertisement to the at least one selected display unit at the display date and time zone. 20. The method of claim 19,
The information providing server may designate whether the advertisement provider terminal pays the advertising fee in a flat rate or in a pay-as-you-go scheme. Revenue generation system using personal store to assume. 21. The method of claim 20,
The information providing server
A media analysis information evaluator configured to evaluate the media analysis information based on the media analysis information of each of the plurality of display units to obtain a media analysis evaluation score;
A crawler that creates an association between the characteristics of the advertisement and the media analysis score;
A search unit searching for a display unit suitable for displaying the first advertisement based on the correlation; And
And a profit distribution unit for calculating the advertisement fee and the profit of the individual. The method of claim 21,
The crawler
And generating a correlation between the characteristics of the advertisement and the advertisement fee and the media analysis evaluation score. The method of claim 21,
A medium analysis and evaluation information storage unit for storing the medium analysis information and the medium analysis evaluation score;
A storage unit for storing the first advertisement; And
And a database including an advertisement charge history storage unit for storing the advertisement charge and the personal revenue. 24. The method of claim 23,
The database
And a customer and member information storage unit which stores customer information and member information provided by the personal store,
The information providing server
When the customer information is provided from the advertisement provider terminal, the customer generation system using the personal store, characterized in that stored in the customer information storage. 25. The method of claim 24,
Each of the individuals providing the plurality of personal stores are connected to the information providing server using a personal terminal to provide the member information. 19. The method of claim 18,
Each of the individuals who provided the plurality of personal stores provides the media analysis information to the information providing server by using a personal terminal. 19. The method of claim 18,
Each of the plurality of display units
A data receiver for receiving a first advertisement transmitted from the information providing server; And
Profit generation system using a personal store, characterized in that it comprises a display device for displaying the first advertisement. 28. The method of claim 27,
Each of the plurality of display units
And an imaging device for counting the number of people viewing the display device and acquiring and updating the media analysis information. 29. The method of claim 28,
The information providing server
Revenue using personal stores, comprising counting the number of people who watched the first advertisement based on the photographed image and providing additional revenue to the individual who provided the personal store based on the number of persons. Creation system. 19. The method of claim 18,
Each of the plurality of displays
Counting the number of people watching the display device, discarding the photographed image, detecting and mosaicing a face from the photographed image, and transmitting the number of persons to the information providing server. Revenue generation system using personal store. 31. The method of claim 30,
The information providing server
When calculating the revenue of the individual, the revenue generation system using a personal store, characterized in that providing additional revenue to the individual who provided the personal store based on the number of people. 19. The method of claim 18,
The information providing server
A second advertisement is provided from the mobile phone terminal, and at least one display unit of the plurality of display units is designated, and when the advertisement fee is paid, the second advertisement provided from the mobile phone terminal is transferred to the at least one display unit. Send,
The designated at least one display unit
Revenue generation system using a personal store, characterized in that for displaying the second advertisement through an additional exposure window. 33. The method of claim 32,
The second advertisement is a revenue generation system using a personal store, characterized in that it comprises letters, numbers and symbols. 19. The method of claim 18,
When the first advertisement includes an event entry, if the user participates in the event entry using a mobile phone terminal and inputs an identification symbol of a display unit,
The information providing server
And generating additional revenue to the individual who provided the corresponding display unit based on the number of times the identification symbol of the display unit has been input. 19. The method of claim 18,
The display unit further has a touch function,
Revenue generation system using a personal store, characterized in that the first advertisement responds by touching the screen of the display unit. 19. The method of claim 18,
The media analysis information
Revenue generation system using a personal store, characterized in that the location of the personal store, installation space, appeal target, and the form of advertisements. The method of claim 26,
If each of the individuals who provided the plurality of personal stores does not want to receive some of the advertising fee in the individual's revenue,
Each of the individuals who have provided the plurality of personal stores displays information that they want to display, whether they want to receive a certain amount of money each month by accessing the information providing server from the personal terminal, receive another item, or display their own information. Revenue generation method using a personal store, characterized in that you can choose whether you want to. 19. The method of claim 18,
The first advertisement is
Revenue generation system using a personal store comprising at least one of a video, an image, content, and a user interface window. The method of claim 38,
The information providing server
Revenue using a personal store, comprising: storing at least one program of an information inquiry program, a reservation program, a purchase program, and a game program, and providing the user interface window as the first advertisement by executing one of the programs Creation system. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 1 to 17.
KR20110128583A 2011-09-30 2011-12-02 Profit creation method, system and computer-readable recording medium using private shops KR101448198B1 (en)

Priority Applications (9)

Application Number Priority Date Filing Date Title
JP2014544645A JP6141860B2 (en) 2011-12-02 2012-07-03 Revenue generating method using personal store, system, and computer-readable recording medium
CN201280059595.7A CN103959316B (en) 2011-12-02 2012-07-03 The method that income is created using personal shop, system and computer-readable record media
US14/362,400 US10991011B2 (en) 2011-09-30 2012-07-03 Method for making a profit using individual shops, and system and recording medium
MX2014006575A MX2014006575A (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium.
PCT/KR2012/005280 WO2013081267A1 (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium
CA2893050A CA2893050A1 (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium
SG11201403739QA SG11201403739QA (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium
EP12853560.6A EP2787478A4 (en) 2011-12-02 2012-07-03 Method for making a profit using individual shops, and system and recording medium
BR112014013345A BR112014013345A2 (en) 2011-09-30 2012-07-03 method to generate profit using independent stores, system and recording medium

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR20110099518 2011-09-30
KR1020110099518 2011-09-30

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CN109389416A (en) * 2017-08-10 2019-02-26 丰田自动车株式会社 Number mark control device, number mark control method and recording medium
KR102023482B1 (en) * 2019-02-27 2019-09-20 주식회사 아드보 Booth management system for online to offline service using modular type booth and method thereof
KR102144074B1 (en) * 2020-03-10 2020-08-12 주식회사 템퍼스 Method of renting shared space for eating food purchased in store, and apparatus thereof

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KR20020093444A (en) * 2001-06-08 2002-12-16 가람엔지니어링주식회사 A target oriented advertisement contents delivering method based on the classification of a member store's customer information
KR100545057B1 (en) * 2003-10-31 2006-01-24 고정찬 Advertisement Effect Quantitative Computation and Advertisement System of Based on Web Media
KR20090117185A (en) * 2008-05-08 2009-11-12 주식회사 비즈모델라인 System and method for relaying advertisement provision by affiliated store and recording medium
KR100988506B1 (en) * 2008-07-29 2010-10-18 (주)쓰리디미디어솔루션코리아 Interactive advertisement method and system available for off-line shops and an advertisement device for the same

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109389416A (en) * 2017-08-10 2019-02-26 丰田自动车株式会社 Number mark control device, number mark control method and recording medium
CN109389416B (en) * 2017-08-10 2023-02-21 丰田自动车株式会社 Digital signature control device, digital signature control method, and recording medium
KR102023482B1 (en) * 2019-02-27 2019-09-20 주식회사 아드보 Booth management system for online to offline service using modular type booth and method thereof
KR102144074B1 (en) * 2020-03-10 2020-08-12 주식회사 템퍼스 Method of renting shared space for eating food purchased in store, and apparatus thereof

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