KR20130007129A - Method for advertising using chatting windows and server apparatus thereof - Google Patents

Method for advertising using chatting windows and server apparatus thereof Download PDF

Info

Publication number
KR20130007129A
KR20130007129A KR1020110063812A KR20110063812A KR20130007129A KR 20130007129 A KR20130007129 A KR 20130007129A KR 1020110063812 A KR1020110063812 A KR 1020110063812A KR 20110063812 A KR20110063812 A KR 20110063812A KR 20130007129 A KR20130007129 A KR 20130007129A
Authority
KR
South Korea
Prior art keywords
advertisement message
display area
advertisement
displayed
message
Prior art date
Application number
KR1020110063812A
Other languages
Korean (ko)
Inventor
박선희
Original Assignee
박선희
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 박선희 filed Critical 박선희
Priority to KR1020110063812A priority Critical patent/KR20130007129A/en
Publication of KR20130007129A publication Critical patent/KR20130007129A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Health & Medical Sciences (AREA)
  • Tourism & Hospitality (AREA)
  • Primary Health Care (AREA)
  • Human Resources & Organizations (AREA)
  • Health & Medical Sciences (AREA)
  • Computing Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to an advertisement method using a chat window and a server apparatus thereof. The server apparatus of the present invention includes a database 106 for storing an advertisement message, a chat window providing unit 104 for providing a chat window so that the chat window 120 is displayed on the gamer PC 30 playing an online game, and The control unit 110 is included. Here, the chat window 120 is formed of a first display area 122 for displaying a chat message and a second display area 124 for displaying the advertisement message in a rotation form. Accordingly, while the online game is being performed, the controller 110 displays a chat message in the first display area 122 while allowing the advertisement message to be displayed in the second display area 124. According to the present invention, gamers can chat through the chat window without being interrupted by the advertising message, and the advertiser is expected to increase the effectiveness of the advertisement compared to the existing advertising method.

Description

Advertising method using a chat window and his server device {METHOD FOR ADVERTISING USING CHATTING WINDOWS AND SERVER APPARATUS THEREOF}

The present invention relates to an advertisement method in an online game, and more particularly, an advertisement message is displayed by allocating an advertisement display area to a specific area of a chat window displayed on a screen during an online game, and selecting an advertisement display area to display an advertisement list in progress. The present invention relates to an advertisement method using a chat window and a server device to display detailed information on an advertisement when a specific advertisement message is selected from the advertisement list.

 Online games can be used without limitations of time or space, and can be configured to have a wide variety of scenarios because they are implemented in virtual space.

In particular, in recent years, due to the rapid development of the Internet infrastructure, online games are also evolving in various forms. Currently, online games in the form of multi-user online role-playing games (MMORPG) with tens of thousands of concurrent users are commercially provided.

This type of online game is composed of a plurality of gamers and game websites, and the game website may be composed of an online game, a content server, and a game DB to which a plurality of gamers are connected. Therefore, when a plurality of gamers connect to an online game in real time through online such as the Internet, the online game is linked with a content server and a game DB in a website to provide an online game to the plurality of gamers.

In this way, the online game is not a game that is played alone, the game is progressing as a game in which a large number of gamers are grouped together, or divided into two teams. Therefore, during the online game, gamers frequently use the in-game chat function for various reasons, such as establishing a strategy with each other or meeting other users and trading game items. As such, the chat function has been recognized as one of the important functions in online games. Without the chat function, online games do not progress smoothly.

In order to use such a chat function, a chat window is used. At least one window is activated and displayed on the screen according to the game purpose. For example, a chat window for chatting between party members (group members) and a chat window for whispering with a specific gamer.

However, the chat window is not used only for the purpose of chatting between gamers. In other words, due to the importance of the chat function in online games, advertisers are using the chat window as a means of advertising. This is because gamers always check the chat window while playing online games, so the advertisers use the chat window to maximize advertising efficiency.

However, the advertising method through the chat window causes the following problems.

First, the advertising message displayed in the chat window is provided indiscriminately in the form of spam while gamers are talking. This causes the player to chat while the unwanted advertising message is exposed in the chat window, which greatly interferes with the flow of conversation with other gamers. Gamers need to chat with each other through the chat window, but these seemingly indiscriminate messages sometimes sharpen their nerves or hinder the game itself.

In addition, advertising messages displayed through the chat window will disappear over time. As a result, gamers may not be able to check the advertising messages they need while concentrating on chatting.

Accordingly, an object of the present invention is to solve the above problems, by allocating a display area for displaying an advertising message in a chat window used for an online game, and rotating and displaying the advertising message only in the assigned display area. Don't disturb the conversation between gamers.

Another object of the present invention is to select the display area of the advertising message to display the currently rotated advertising message in the form of a list, selecting a particular advertising message from the list to display the detailed information about the advertisement or to move to the site This allows gamers to see all the advertising messages.

Another object of the present invention is to display an advertisement message input by a gamer prior to other advertisement messages when the number of exposures in the display area is increased or when the advertisement list is displayed in a pop-up form.

According to a feature of the present invention for achieving the above object, a database for storing an advertising message; A chat window providing unit providing a chat window so that a chat window is displayed on a gamer PC playing an online game; A first display area provided in the chat window and displaying a chat message and a second display area displaying the advertisement message in a rotation form; The game server includes a controller configured to control the advertisement message to be displayed on the second display area while the chat message is displayed on the first display area during the online game.

When the second display area is selected, the game server processes all rotated advertisement messages into an advertisement list and displays them on the gamer PC.

Furthermore, when a specific advertisement message is selected from the advertisement list, the game server displays the website information providing the advertisement message or displays detailed information including information of an advertiser.

On the other hand, the game server includes a message processing unit for processing the advertisement message to a predetermined format; And a keyword storage unit configured to receive and store a related keyword for selecting an advertisement message that a gamer wants to see from the gamer PC, wherein the game server displays a keyword advertisement message corresponding to the keyword on the second display area. Configure by adding display area.

According to another feature of the invention, the step of the game server, the online game proceeds while providing a game program to a plurality of gamers PC connected online; And displaying an advertisement message provided by the game server in an advertisement message display area other than the chat message display area of the chat window displayed on the gamer PC during the online game.

Here, when the advertisement message display area is selected while the advertisement message is displayed, the game server processes all the advertisement messages displayed on the advertisement message display area into a list and displays them on the gamer PC. When a particular advertisement message is selected from the advertisement list, the advertisement is directed to a website related to the advertisement message or additionally displayed detailed information including information of the advertiser.

If a keyword advertisement message display region is allocated to the advertisement message display region, the game server causes an advertisement message related to a keyword to be displayed on the keyword advertisement message display region, and the keyword advertisement message displayed on the keyword advertisement message display region. The number of exposures is increased or the exposure time is displayed for a long time than the advertisement message displayed on the advertisement message display area.

Advertising method using the chat window of the present invention having such a configuration and its server apparatus has the following effects.

First, since a predetermined area of the chat window is fixed as an advertisement display area, gamers do not disturb the conversation flow even if they chat through the chat window.

In addition, an advertisement message is displayed on an advertisement display region of a chat window, and when the advertisement display region is selected, all advertisement messages currently displayed are processed into a list to display the screen. Therefore, even if the gamer does not check the advertisement message displayed through the chat window during the game, all the advertisement messages can be checked with a simple operation. Furthermore, when a specific advertisement message is selected once more in the advertisement list, detailed information thereof is displayed on the screen, so that the gamer can know the contents of the advertisement message in detail.

In addition, the advertisement display area of the chat window may be set to allow the gamer to see the desired advertisement message, so that the gamer may conveniently check if there is an advertisement message requested by the player.

In this method of advertising through the chat window, while the game is being played, gamers can see the advertising message that is displayed only in some areas of the chat window and the chat window, so that the gamers can chat without being disturbed by the advertising message. Can be expected to improve the advertising efficiency compared to the existing advertising method.

1 is an overall network configuration for explaining the present invention
2 is a block diagram of a chat window displayed on the gamer PC in accordance with the present invention
3 is another configuration diagram of a chat window displayed on the gamer PC according to the present invention;
4 is a flowchart illustrating an advertisement method using a chat window according to an embodiment of the present invention.
5 is an exemplary view in which an advertising message is displayed on a second display area of a chat window according to the present invention.
6 is an exemplary view in which an advertisement message is displayed in a list form according to the present invention.
7 is a flowchart illustrating an advertisement method using a chat window according to another embodiment of the present invention.

Hereinafter, a preferred embodiment of an advertisement method using a chat window of the present invention and a server device thereof will be described in detail with reference to the accompanying drawings.

1 is an overall network configuration for explaining the present invention.

Referring to FIG. 1, the online game system of the present invention includes a game server 100 supporting a plurality of gamers to enjoy an online game, and a plurality of game servers 100 connected to the game server 100 using the Internet or other computer communication networks. It consists of a client PC 10. The client PC 10 may be classified into an advertiser PC 20 requesting an advertisement to a game server and a gamer PC 30 enjoying a game.

Hereinafter, the configuration of the game server 100 will be described in detail.

The game server 100 includes a message processing unit 102 for processing an advertisement message requested from the advertiser PC 20. The advertisement message should be provided in a format determined by the game server 100. This can be processed by the advertiser to the format in the advertiser PC (20). However, when an advertisement message determined to be incompatible with the format is provided by the advertiser PC 20, the message processing unit 102 processes the advertisement message according to the format. The format determines the number of characters or the size of the image. However, if the advertiser PC 20 is provided with a program that can process and provide a message according to the format specified by the game server 10, the message processing unit 102 is not necessarily configured in the game server 100 none.

In addition, the game server 100 is provided with a chat window providing unit 104 for providing a chat window displayed on the gamer PC (30). The chat window providing unit 104 serves to provide a chat window according to the present embodiment to the gamer PC 30 when a request for activation of the chat window occurs in the gamer PC 30. The structure of the chat window will be described below with reference to FIG. 2.

The game server 100 also has a database 106. The database 106 stores various activity results and information related to game progress performed by gamers, and also stores advertisement messages delivered from the advertiser PC 20. In particular, the database 106 further stores advertiser information or detailed information about the advertisement in relation to the advertisement message. The database 106 also stores information on the number of exposures of advertisement messages exposed in the chat window of the gamer PC 30 for a predetermined period of time.

In addition, the game server 100 includes a keyword storage unit 108 that stores keywords related to specific advertisements so that gamers can preferentially view the advertisements they need. Keyword input is performed by the gamer at the gamer PC 30, and the keyword storage unit 108 serves to store the keyword input at the gamer PC 108. You can have more than one keyword.

In addition, the game server 100 includes a control unit 110 for controlling the overall operation of the game server. For example, the controller 110 controls the operations of the message processing unit 102, the chat window providing unit 104, the database 106, the keyword storage unit 108, and the like. In particular, the control unit 110 serves to display the advertisement message processed by the message processing unit 102 in the display area of the chat window displayed by the chat window providing unit 104. In this case, the display area of the chat window displays a plurality of advertisement messages in a rotation form. In addition, when at least one keyword is stored in the keyword storage unit 108 at the request of the gamer PC 30, an advertisement message related to the keyword is read from the database 106 to give priority to a display area of the chat window. It also serves to display.

Although not shown in the drawing, the game server 100 may include an authentication management unit for determining the access permission of the advertiser PC 20 and the gamer PC 30, a content providing unit for providing game contents, and a method set by the gamer. And a configuration of a fee processing unit for calculating a fee for the game and processing the fee. Such a configuration is a well-known configuration for playing an online game, and thus detailed description thereof will be omitted.

Meanwhile, the present embodiment specifies only the game server 100 to provide an online game, but may include one or more other application servers that provide various functions for the online game.

2 is a block diagram of a chat window displayed on the gamer PC 30 according to the present invention.

As shown in FIG. 2, the chat window 120 displays information such as a gamer communicating with other gamers by chatting in an online game, or in-game announcements, transaction history, and state changes according to various skills. It plays a role. The chat window 120 may include a first display area 122 for displaying a chat message input by the user or a chat message of another gamer, and a second display for displaying an advertisement message by assigning a specific area of the chat window. Region 124. The second display area 124 is positioned in some space at the top or bottom of the chat window 120. Of course, the second display area 124 need not be limited to the top or bottom of the chat window. If the communication between the gamers is not disturbed, the second display area 124 may be displayed in any other position in the chat window. In addition, the chat window may display the text color of the chat message differently or adjust the size of the chat window according to the type of chat.

On the other hand, if the gamer inputs a keyword for the advertisement message that he / she wants to see, the second display area 124 is configured such that an additional area is set to display the advertisement message based on the keyword and the general advertisement message together. Hereinafter, an advertising message based on a keyword will be referred to as a keyword advertising message, and other advertising messages will be described as general advertising messages.

An example in which such a keyword advertising message may be displayed is shown in FIG. 3. 3, the chat window has the same size as the chat window of FIG. 2, except that the second display area 124 is further divided into a 2-1 display area 126 and a 2-2 display area 128. Doing. The second display area 126 is an area for displaying a general advertisement message as shown in FIG. 2, and the second display area 128 is an area for displaying a keyword advertisement message. Here, the second-2 display area 128 is not always activated to display a keyword advertising message. That is, if there is no stored keyword, the keyword advertising message is not displayed. In this case, the second-2 display area 128 displays the general advertisement message together with the second-1 display area 126. Of course, if there are stored keywords, the 2-1 display area 126 displays a general advertisement message, and the 2-2 display area 128 displays a keyword advertisement message.

The display area, that is, the first display area 122, the second display area 124, the 2-1 display area 126, and the 2-2 display area 128 are fixed in size. In addition, the size may be changed according to the type of advertisement message. The size change may be automatically controlled by the controller 110 to enlarge / reduce the advertisement message or may be set by the gamer by a setting program. In addition, the second display area 124, the 2-1 display area 126, and the 2-2 display area 128 may be displayed on the screen or not displayed.

The advertising method using the chat window in the online game configured as described above will be described with reference to the accompanying drawings.

4 is a flowchart illustrating an advertisement method using a chat window according to an embodiment of the present invention.

The game server 100 is in a networked connection with the advertiser PC 20 and the gamer PC 30.

The game server 100 must store an advertising message to advertise in the database 106. The advertisement message is an advertisement message made and provided by the advertiser PC 20 according to a predetermined format requested by the game server 100, or the advertisement information received from the advertiser by the message processing unit 102 of the game server 100. It may be an advertisement message processed in a format. When processed according to the format, the advertisement message may be sufficiently displayed in the second display area 124 of the chat room 120, and may be a message including an image as well as text.

A game execution request is generated from the plurality of gamer PCs 30. The game execution request is initiated by the gamer entering authentication information such as his ID and password at the gamer PC 30.

When the authentication information is input, the controller 110 of the game server 100 checks whether the gamer is a legitimate gamer and allows access. The access authentication of the gamer becomes a gamer who is registered as a member or intends to register with the game server 100.

If it is confirmed that the game is legitimate, the control unit 110 controls the game to proceed while providing a game program to the plurality of gamers PC 30 connected (s100).

When the game is in progress, the controller 110 controls the chat window providing unit 104 to display the chat window 120 on the gamer PC 30 (s102). The chat window 120 basically activates a chat window for the game server 100 to notify gamers PC 30 of information such as various announcements, or to communicate with other gamers while the gamers are playing the game. The chat window is displayed by requesting.

The gamers may establish strategy or trade game items between gamers through the chat window 120 displayed as described above. This is done through the first display area 122 of the chat window 120. The chat through the first display area 122 is the same as before.

As such, while the online game is in progress and the chat is in progress through the first display area 122, the controller 110 loads an advertisement message from the database 106 according to a set of conditions and chats the message to the chat window 120. In the second display area 124 (s104). The PC on which the advertisement message is displayed is fluid, like all gamers 'PCs or some gamers' PCs participating in online games. Of course, if the advertiser PC 20 participates in the game, the advertisement message is displayed on the advertiser PC 20 as well. In addition, the chat window 120 may prevent the gamer from being displayed. For example, if the gamer decides not to watch the advertisement, the gamer sets the display function of the chat window 120 so that it is not displayed. An example in which an advertisement message is displayed on the second display area 124 is illustrated in FIG. 5. In FIG. 5, two chat windows a and b are activated, and an advertisement message is displayed at the bottom of one chat window b. Of course, the advertisement message may be displayed at the bottom of the other chat window (a). At this time, the advertisement message is sequentially displayed so that only a predetermined time is exposed. That is, a plurality of advertisement messages are displayed while being rotated. As another example, an advertisement message may be displayed continuously during the game. As such, since the advertisement message is displayed only in the second display area 124 allocated to the specific area of the chat window 120, the gamer does not interfere with the flow of the conversation even if he or she chats with other gamers.

Meanwhile, although the advertisement message is displayed on the second display area 124, the gamers are chatting with other gamers while playing the game, and the advertisement message is displayed while being rotated, so that the second message area is displayed on the second display area 124. You won't be able to see all the advertising messages.

So gamers may be wondering what's going on.

In this case, the gamer selects the second display area 124 (s106). Then, the controller 110 loads the database 106, processes all advertisement messages rotated in the second display area 124 into a list form, and displays them on the gamer PC 30 (s108). . An example of displaying an advertisement message in a list form is shown in FIG. 6. In this case, when the list of the advertisement messages is large and the size of the new window displaying the advertisement message is limited, a scroll bar is employed to allow the gamers to move up, down, left, and right to check all the advertisement messages. Therefore, this embodiment can solve the disadvantage that the gamer can not check the advertising message displayed on the chat window (120).

In addition, the present embodiment may further provide detailed information on a specific advertisement. That is, when the advertisement message is displayed in the form of a list as described above, when a specific advertisement message is selected (S110), additional information about the corresponding advertisement is displayed (S112). For example, when one advertisement message is selected from the list, the controller 110 displays a website providing the advertisement, or displays information about an advertiser and detailed information of the advertisement message. Accordingly, the gamer can specifically identify what advertisement information is the advertisement message displayed on the second display area 124 of the chat window 120.

If the game continues in step 114, the process returns to step 104 and is repeatedly performed.

7 is a flowchart illustrating an advertisement method using a chat window according to another embodiment of the present invention.

FIG. 7 is similar to the advertisement method according to the embodiment of FIG. 4 described above, except that a general advertisement message and a keyword advertisement message are displayed together on the second display area 124 of the chat window 120. . This will be described.

First, if there is an advertisement message required by the gamer, the user inputs a keyword corresponding thereto (S120). The input may be input by the gamer regardless of whether the online game is started through the gamer PC 30 or while the online game is in progress. The input method may be input through a keyword input program provided by the online game program. That is, the online game program is provided by the game server 100 and installed in the gamer PC 20. In this case, it is preferable to limit keyword input to a predetermined number of times. In other words, as many keywords are inputted, an advertisement message corresponding thereto is displayed. This is because, if a large number of keywords are set, the advertisement advertisement message is halved since it is exposed as a general advertisement message. Therefore, gamers should set keywords by limiting the number of advertisement messages that need to be checked to two or three.

The keyword input from the gamer PC 30 is transmitted to the game server 100. The game server 100 stores the keyword in the keyword storage unit 108 (s122).

Then, when the online game is in progress (s124), the game server 100 searches whether the advertisement message for the input keyword is stored in the database 106 (s126). In general, since an advertising message contains an important word or image to be advertised, it is to check whether a keyword is included in the advertising message. For example, if the gamer sets a keyword for the game equipment, the game server searches for whether the game equipment is included in the advertisement message.

As a result of the search, if there is an advertisement message corresponding to the keyword in step 128, the game server 100 proceeds to step 130 and displays the keyword advertisement message in the 2-2 display area of the chat window 120. 128). At this time, of course, the general advertisement message is displayed on the 2-1st display area 126 of the chat window 120. Here, the keyword advertisement message displayed on the second-2 display area 128 may be easier for gamers to see or check than the general advertisement message displayed on the second-1 display area 126. This may cause the number of impressions of the keyword advertising message to be greater than the number of exposures of the general advertising message, to maintain the exposure time for a longer time, or to change the area of the 2-2 display area 128 to the area of the 2-1 display area 126. It is possible to set larger than the area. In addition, the text size of the keyword advertising message may be larger than the text size of the general advertising message, or the text thickness may be thicker.

Meanwhile, when the chat window 120 is divided into the 2-1st display area 126 and the 2-2th display area 128, the controller 110 may determine an advertisement message according to the existence of the keyword advertising message. The display method can be varied.

That is, if there is a keyword advertisement message as described above, the general advertisement message and the keyword advertisement message are displayed together in the 2-1st display area 126 and the 2-2nd display area 128 as in the step 130.

On the other hand, if there is no keyword advertisement message in step 128, as in step 132, the controller 110 displays the general advertisement message only in the 2-1st display area 126 and the 2-2 display area 128 is blank. Leave blank. Alternatively, by displaying the general advertisement message on the 2-1 display region 126 and the 2-2 display region 128, two general advertisement messages are displayed at the same time.

When the 2-1st display area 126 and the 2-2nd display area 128 are selected (s134), the corresponding advertisement list is displayed on the gamer PC 30 on the screen (s136). If a particular advertisement message is selected once again (s138), the website or detailed information about the advertisement is additionally displayed (s140).

If the game continues in step 142, the control unit 110 returns to step 126 to repeat the above process. In this case, the controller 110 searches whether the keyword is newly stored in the keyword storage unit 108 and controls to search for and display a keyword advertisement message corresponding to the newly stored keyword.

As described above, the second embodiment further allocates a display area to the chat window 120 in addition to outputting the general advertisement message, and displays the advertisement message related to the keyword set by the gamer in the display area. Accordingly, one display area displays an advertisement message provided by the game server 100, while the other display area provides a function of displaying only an advertisement message requested by the gamer.

Meanwhile, in the above-described first and second embodiments, the number of exposures, the exposure time, the age and gender of the gamers of the advertisement message may be arranged in a DB and provided to the advertiser.

As described above, the present invention provides an area for displaying an advertisement in a specific area of the chat window, and thus, it is understood that the advertisement message of the advertiser is effectively delivered to the gamer without interrupting the flow of the dialogue between the gamers.

Although described with reference to the illustrated embodiment of the present invention as described above, this is merely exemplary, those skilled in the art to which the present invention pertains various modifications without departing from the spirit and scope of the present invention. It will be apparent that other embodiments may be modified and equivalent. Therefore, the true scope of the present invention should be determined by the technical idea of the appended claims.

20: Advertiser PC 30: Gamer PC
100: game server 102: message processing unit
104: chat window provider 106: database
108: keyword storage unit 110: keyword storage unit
120: chat window 122: first display area
124: second display area 126: 2-1 display area
128: 2-2 display area

Claims (8)

A database for storing advertising messages;
A chat window providing unit providing a chat window so that a chat window is displayed on a gamer PC playing an online game;
A first display area provided in the chat window and displaying a chat message and a second display area displaying the advertisement message in a rotation form; And
And a controller configured to control the display of the advertisement message on the second display area while the chat message is displayed on the first display area during the online game. The method of claim 1, wherein the server device,
And when the second display area is selected, all rotated advertisement messages are processed into an advertisement list and displayed on the gamer PC. The method of claim 2, wherein the server device,
And when a specific advertisement message is selected from the advertisement list, display information on a website providing the advertisement message or display detailed information including information of an advertiser. The method of claim 3, wherein the server device,
A message processing unit for processing the advertisement message in a predetermined format; And
And a keyword storage unit for receiving and storing a related keyword for selecting an advertisement message that a gamer wants to see from the gamer PC,
And the server device is configured to add a display area for displaying a keyword advertisement message corresponding to the keyword in the second display area. Server device,
Controlling an online game to be played while providing a game program to a plurality of gamers PCs connected online; And
And displaying an advertisement message provided by the server device in an advertisement message display area other than the chat message display area of the chat window displayed on the gamer PC during the online game. 6. The method of claim 5,
When the advertisement message display area is selected while the advertisement message is displayed, the server device may process all advertisement messages displayed on the advertisement message display area into an advertisement list and display the same on the gamer PC. Advertising method using the chat window. The method according to claim 6,
The server device, when a particular advertisement message is selected from the list of advertisements displayed on the gamer PC, the server window is moved to a website related to the advertisement message or further displays detailed information including the advertiser's information. Advertising method used. 8. The method of claim 7,
If a keyword advertisement message display region is allocated to the advertisement message display region, the server device causes an advertisement message related to a keyword to be displayed on the keyword advertisement message display region,
The keyword advertisement message displayed on the keyword advertisement message display area may be displayed more times than the advertisement message displayed on the advertisement message display area, or may be displayed for a long time, or set to be larger than the advertisement message display area. Advertising method using a chat window, characterized in that to be.
KR1020110063812A 2011-06-29 2011-06-29 Method for advertising using chatting windows and server apparatus thereof KR20130007129A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020110063812A KR20130007129A (en) 2011-06-29 2011-06-29 Method for advertising using chatting windows and server apparatus thereof

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020110063812A KR20130007129A (en) 2011-06-29 2011-06-29 Method for advertising using chatting windows and server apparatus thereof

Publications (1)

Publication Number Publication Date
KR20130007129A true KR20130007129A (en) 2013-01-18

Family

ID=47837761

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020110063812A KR20130007129A (en) 2011-06-29 2011-06-29 Method for advertising using chatting windows and server apparatus thereof

Country Status (1)

Country Link
KR (1) KR20130007129A (en)

Similar Documents

Publication Publication Date Title
US9238174B2 (en) Method and apparatus for virtual location-based services
US8608572B1 (en) Game processing server apparatus and game processing server system
JP4411125B2 (en) How to provide games to users
US8600779B2 (en) Advertising with an influential participant in a virtual world
US8606634B2 (en) Providing advertising in a virtual world
US9526989B2 (en) Method and apparatus for receiving game streaming data, and method and server for transmitting game streaming data
US9844728B2 (en) Providing social network content in games
US9576434B2 (en) Implementing computer activity-based challenges
US20170054662A1 (en) Systems and methods for facilitating gameplay within messaging feeds
US11265343B2 (en) System and method for cyber training
US20070218984A1 (en) A multi game system in a community, and a method thereof
US20160261647A1 (en) Method, system and apparatus for inviting users to participate in an interactive session
US20130017872A1 (en) Method and system for tag-based grouping of online communities
US10722801B1 (en) Session management for virtual environments
CN105577641B (en) System and method for inviting users to participate in an activity based on interactive recording
US9604130B1 (en) Social game play using social network features
US20140057711A1 (en) System and method for providing control over videogame content to users discovering the content
US20150375122A1 (en) Systems and methods for controlling multiple accounts
US20140012891A1 (en) Collaborative social network platform
KR20130007129A (en) Method for advertising using chatting windows and server apparatus thereof
JP7277657B1 (en) Program, information processing device, and information processing system
KR20140075888A (en) Method, apparatus, system for generating platform based on location and method for playing on-line games using platform
JP7232957B1 (en) Program, information processing device, and information processing system
JP7281007B1 (en) Program and Information Processing Equipment
JP7292481B1 (en) Program and Information Processing Equipment

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
E601 Decision to refuse application
J201 Request for trial against refusal decision
J801 Dismissal of trial

Free format text: REJECTION OF TRIAL FOR APPEAL AGAINST DECISION TO DECLINE REFUSAL REQUESTED 20130923

Effective date: 20131118