KR20120137544A - Method and system for providing social commerce service - Google Patents

Abstract

PURPOSE: A social commerce service providing method and a system are provided to use a coupon registration method of an open market type, thereby enabling a coupon provider to directly register a coupon and perform marketing. CONSTITUTION: A coupon registration unit(310) receives and registers a coupon from a coupon provider terminal. The coupon registration unit stores the registered coupon in a database(390). A coupon information provision unit(320) provides coupon information of the registered coupon to a user terminal satisfying a predetermined condition. A coupon issuing unit(330) receives an issuing request for the coupon from the user terminal. The coupon issuing unit transmits the coupon to the user terminal. [Reference numerals] (10) Network; (310) Coupon registration unit; (320) Coupon information providing unit; (330) Coupon issuing unit; (340) Payment processing unit; (350) Calculation processing unit; (360) Interest coupon management unit]; (390) Database

Description

Method and system for providing social commerce service {METHOD AND SYSTEM FOR PROVIDING SOCIAL COMMERCE SERVICE}

The present invention relates to a method and a system for providing a social commerce service, and more particularly, to a method and a system for providing a social commerce service in an open market format.

[02] The development of the Internet environment has led to the rapid growth of online shopping malls. Consumers who have been reluctant to purchase products due to reliability of their products are also becoming popular due to the price advantage and convenience of online shopping.

Recently, the social commerce service has adopted a method of discounting the price when a certain amount or more of products are sold in the form of a joint purchase. In more detail, the social commerce service provider selects and provides a product registration company to a user, and discounts the product buyer on the premise that a certain amount of sales or more contracted with the product registration company is made.

[04] In addition, the entry of the product provider's social commerce market is quite limited in that the selection of the product is made by the social commerce site. In addition, from the consumer's point of view, the opportunity to co-purchase a variety of products is blocked, the consumer's intention is not properly reflected.

[05] The present invention has been made in view of the above-described needs, and an object thereof is to provide a method and system for providing a social commerce service capable of voluntary participation of a product supplier and reflecting a consumer's intention in selecting a product. have.

As a technical means for achieving the above-described technical problem, the method for providing a social commerce service according to the first aspect of the present invention comprises the steps of registering a coupon from a coupon provider terminal, a condition for preset coupon information of the registered coupon Providing to the user terminal that satisfies, Receiving the issuance request for the coupon from the user terminal and the step of transmitting the coupon to the user terminal.

In addition, the social commerce service system according to the second aspect of the present invention receives a coupon from the coupon provider terminal, a coupon register for storing the registered coupon in a database, the coupon information of the registered coupon in advance Coupon information providing unit for providing a user terminal that satisfies a condition and a coupon issuing unit for receiving a request for issuing the coupon from the user terminal, and transmits the coupon to the user terminal.

According to any one of the above-described problem solving means of the present invention, it is possible to provide a social commerce service providing method and system that can be directly registered and marketed by a coupon provider using an open market coupon registration method. .

In addition, according to any one of the above-described problem solving means of the present invention, it is possible to provide a more immediate social commerce service providing method and system in that the coupon can be registered in real time by the coupon provider.

In addition, according to any one of the above-described problem solving means of the present invention, providing a social commerce service that can be used as a more targeted marketing means in that the coupon is provided in a location-based manner using the user's GPS location information, etc. Methods and systems can be provided.

1 is a conceptual diagram of a social commerce service according to an embodiment of the present invention.
2 is a block diagram illustrating a social commerce service providing system according to an embodiment of the present invention.
3 is a block diagram of a service implementation in a social commerce service providing system according to an exemplary embodiment of the present invention.
4 is a block diagram illustrating a social commerce service providing server implementing a method of providing a social commerce service according to an embodiment of the present invention.
5 is a flowchart illustrating a social commerce service providing method according to an embodiment of the present invention.
6 is a flowchart illustrating a social commerce service providing method according to another embodiment of the present invention.
7 is a diagram illustrating a service method of a method of providing a social commerce service according to an embodiment of the present invention.
8 is a flowchart illustrating the advantages of a location-based social commerce service in a method of providing a social commerce service according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

[13] In the specification, when a part is "connected" to another part, it is not only "directly connected" but also "electrically connected" with another element in between. Also includes. Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

1 is a conceptual diagram of a social commerce service according to an embodiment of the present invention.

[0015] A social commerce service is a term for electronic commerce through a social network service (SNS). The social commerce service is a service that provides a product or a service provided by a provider of a product or service to a user in the form of a discount coupon.

The present invention is characterized in that anyone can register a coupon in an open market format, unlike the conventional social commerce service that provides a coupon unilaterally by a service provider.

2 is a block diagram illustrating a social commerce service providing system according to an embodiment of the present invention.

[0018] The social commerce service providing system according to an embodiment of the present invention includes a coupon provider terminal 100, a user terminal 200, a social commerce service providing server 300, a database 390, and a network connected to the network 10. It may include a payment server 400.

The network 10 may be a wired or mobile radio communication network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN). Or it can be implemented in all kinds of wireless networks, such as satellite communication network.

The coupon provider terminal 100 and the user terminal 200 may be implemented as a computer or a portable terminal that can access a remote server through the network 10. Here, the computer includes, for example, a laptop, desktop, laptop, etc., which is equipped with a web browser, and the portable terminal is, for example, a wireless communication device that ensures portability and mobility. , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code CDMA Division Multiple Access (2000), all types of handheld based wireless communication devices such as W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminals, smartphones, tablet PCs, etc. It may include.

The coupon provider terminal 100 refers to a computer or a portable terminal in which a coupon provider may register and manage a coupon, and the user terminal 200 may receive a coupon using a social commerce providing service. Means a user side terminal using.

The coupon may store information on goods or services provided by the coupon, information necessary for payment processing, and settlement of the coupon.

The social commerce service providing server 300 receives a coupon from the coupon provider terminal 100 and provides the coupon to the user terminal 200. In addition, a payment operation for a coupon payment request of the user terminal 200 is performed, and if a coupon is used, a settlement operation is performed for the coupon provider terminal 100.

The database 390 may be configured as a database management system (DBMS) for transmitting, receiving, and storing data, and is connected to communicate with the social commerce service providing server 300.

The payment server 400 is a server that performs a payment operation according to the purchase of the coupon of the user terminal 200 and is connected to communicate with the social commerce service providing server 300.

3 is a block diagram of a service implementation in a social commerce service providing system according to an embodiment of the present invention.

If the service is implemented according to an embodiment of the present invention, the social commerce service providing server 300 first receives an open market type coupon from the coupon provider terminal 100 of the coupon provider (S310). The coupon information of the coupon can be sent to the user terminal 200 of the customer and can be inquired (S320).

Next, when the customer pays the coupon (S330), the social commerce service providing server 300 performs the payment processing through the card company (payment server) and the like (S340), to the user terminal 200 of the customer Send a coupon (S350).

Next, when the customer uses the coupon to use the service provided by the coupon provider (S360), the coupon provider uses the coupon to the social commerce service providing server 300 using the coupon provider terminal 100. Information is transmitted (S370).

Next, the social commerce service providing server 300 receives the coupon use information to settle the usage fee (S380).

4 is a block diagram illustrating a social commerce service providing server implementing the method of providing a social commerce service according to an embodiment of the present invention.

The social commerce service providing server 300 according to an embodiment of the present invention includes a coupon registration unit 310, a coupon information providing unit 320, a coupon issuing unit 330, a payment processing unit 340, and a settlement processing unit ( 350, the coupon of interest manager 360, and a database 390.

The coupon registration unit 310 receives a coupon from the coupon provider terminal 100 and stores and manages the registered coupon in the database 390.

The conventional social commerce service has a problem in that it is difficult to register and use a real-time coupon because the social commerce service provider registers in consultation with a coupon provider. In addition, some coupon providers sell coupons exceeding the customer capacity, there is a problem that the service is degraded and the marketing cost in the contract process with the coupon provider is excessively consumed, thereby raising the coupon price.

Due to this problem, the social commerce service according to an embodiment of the present invention can register the coupon directly from the coupon provider in the open market format, thereby solving the problem of immediate coupon registration and use.

The coupon information providing unit 320 provides the coupon information of the coupon received and registered from the coupon provider terminal 100 to the user terminal 200.

[37] The coupon information includes information related to the service provided by the coupon provider, which includes information related to the service (or product) that can be provided using the coupon, authentication information of the coupon, coupon supplier information, and coupon rating information. Etc.

Here, the authentication information of the coupon refers to information that is given by the social commerce service provider in order to solve the reliability problem caused by the open market format. In addition, the rating information of the coupon may include rating information or penalty information of the coupon provider of the coupon, or may be rating information based on the rating information and the penalty information.

[39] The coupon information providing unit 320 may basically provide coupon information to the user terminal 200 of all users who have subscribed to the social commerce service, based on the location information of the user terminal 200 and the coupon information of interest. Coupon information may be provided.

The coupon issuing unit 330 receives a request for issuing a coupon from the user terminal 200, issues a coupon, and transmits the issued coupon to the user terminal 200. In addition, the coupon issuing unit 330 may issue a coupon after performing a payment operation through the payment processing unit 340, if the coupon issuance is a paid coupon requiring payment.

The payment processing unit 340 requests the payment processing for the coupon to the payment server to perform a payment operation.

The settlement processor 350 receives the use information of the coupon from the coupon provider terminal 100 and performs a settlement operation for the coupon provider. The settlement operation by the settlement processing unit 350 may be conveniently performed using the identification code.

The identification code includes all types of information for identifying a coupon, including a barcode, a Quick Response (QR) code, an image object, and the like.

The identification code is basically used for identifying a coupon that is issued, but may include a service providing place, a service available time, payment information of the coupon, and settlement information for the coupon.

QR codes are matrix two-dimensional barcodes that overcome the capacity limitations of one-dimensional barcodes and can contain relatively large amounts of data. QR codes can be read and used with digital cameras, scanners, and smartphones.

According to an embodiment of the present invention, when the coupon provider terminal 100 reads the QR code of the coupon included in the user terminal 200 and transmits the usage information of the coupon to the social commerce service server 300. The settlement can be done automatically.

For example, if both the coupon provider terminal 100 and the user terminal 200 is a mobile communication terminal, the coupon stored in the user's mobile terminal of the coupon provider's mobile terminal through the application (application), etc. By identifying and using the processing, the settlement can be performed in real time.

The interest coupon management unit 360 receives information of the interest coupon that the user wants to be provided from the user terminal 200 and stores and manages the information in the database. In the case of the social commerce providing service according to the present invention, the opportunity for selection of the user is increased in that it is characterized by voluntary coupon registration of the coupon provider. In addition, a coupon provider that the user of the coupon service wants to propose, and a coupon provider who can provide the proposed service may provide a more open social commerce service in response to the user's suggestion.

5 is a flowchart illustrating a social commerce service providing method according to an embodiment of the present invention.

[50] The method of providing a social commerce service according to an embodiment of the present invention includes a coupon provider terminal 100, a user terminal 200, a payment server 400, and a network 10 around a social commerce service providing server 300. It can be implemented by connecting.

First, the social commerce service providing server 300 receives a coupon from the coupon provider terminal 100 (S510).

Next, the social commerce service providing server 300 receives the location information from the user terminal 200 (S520).

The location information may be used to select the target user terminal 200 to provide the coupon information of the registered coupon. Since most of the services provided by a coupon provider are based on a specific region, providing coupon information to all members of the nation will not only be inefficient, but also unnecessary data for the user receiving the coupon information.

The location information may be location information of interest selected and provided by the user terminal 200 or may be GPS location information of the user terminal 200. For example, a coupon provider operating a coffee shop near Gangnam Station may use the GPS information of the user terminal 200 to provide a lunchtime special discount coupon for office workers in the vicinity of Gangnam Station. As another example, a coupon provider who newly opened jogbal house in Seoul National University Station may issue a coupon between 8:00 pm and 11:00 pm on the same day of opening, and a user who resides in Seoul National University area may transfer the location information of interest to Seoul National University Area. As a result of the designation, the jokbal coupon can be purchased and used with family members after work. The present invention has the advantage that it is instantaneous in that the coupon can be issued without any time as in the above example, and can provide an efficient service that allows targeted marketing based on location information. .

Next, the social commerce service providing server 300 provides the coupon information of the registered coupon to the user terminal 200 that satisfies a preset condition (S530).

The preset condition may include location information, coupon information of interest of the user terminal 200 and whether to agree to receive old phone information of the user terminal 200.

Next, the social commerce service providing server 300 receives a purchase request for a coupon from the user terminal 200 (S540).

Next, the social commerce service providing server 300 requests the payment processing for the coupon requested to purchase to the payment server 400 to perform a payment operation (S550).

Next, the social commerce service providing server 300 transmits the coupon to the user terminal 200.

Next, the social commerce service providing server 300 receives the use information of the coupon from the coupon provider terminal 100 (S570).

The use request of the coupon is received from the coupon provider terminal 100 when the user who purchased the coupon is provided with a service corresponding to the coupon. The use request is a request for settlement processing to a coupon provider, and may be received in various ways by the provider of the coupon. According to an embodiment of the present invention, the coupon provider scans an identification code (for example, a QR code) of the user terminal 200 by using an application installed on the coupon provider terminal 100 and scans the scanned information. By transmitting to the social commerce service providing server 300, the use request can be automated.

In more detail with respect to the app, the app may be installed in the coupon provider terminal 100 and the user terminal 200, and may perform operations such as registration, purchase, payment, and settlement of the coupon. have.

A user may purchase a coupon using an app and store and manage the purchased old phone in his smartphone. In addition, if you want to use the coupon, without the output of the coupon through the printed matter, by providing the coupon stored in the smartphone to the coupon provider will be able to conveniently use the coupon.

The coupon provider may also proceed with registration, settlement, etc. of the coupon through the app, and by performing identification processing of the user's coupon through the app, the settlement operation may be performed in real time.

Next, the social commerce service providing server 300 performs a settlement operation for the coupon provider registered the coupon (S580).

According to the settlement operation, the coupon provider receives payment for a fee from the social commerce service provider.

According to an embodiment of the present invention, the coupon provider may register the coupon freely using the coupon provider terminal 100, and the user may purchase the coupon using the user terminal 200. In this process, the supply and purchase of coupons can be easily and conveniently performed through the application of the smartphone.

6 is a flowchart illustrating a social commerce service providing method according to another embodiment of the present invention.

In a method of providing a social commerce service according to another embodiment of the present invention, payment and settlement may be performed at a time when a user uses a coupon.

First, the social commerce service providing server 300 receives a coupon from the coupon provider terminal 100 and registers it in the database 390 (S610).

Next, the social commerce service providing server 300 provides the coupon information of the registered coupon to the user terminal that satisfies a preset condition (S620).

Next, the social commerce service providing server 300 receives the use information of the coupon from the coupon provider terminal 100 (S630).

Next, the social commerce service providing server 300 requests payment processing for the coupon to the payment server 400 to perform a payment operation (S640), and performs a settlement operation for the coupon provider that registered the coupon. (S650).

7 is a diagram illustrating a service method of a method of providing a social commerce service according to an embodiment of the present invention.

The social commerce service according to an embodiment of the present invention may be divided into service steps according to coupon registration, coupon sending and inquiry, coupon payment and use, coupon use information transmission, payment of merchants (coupon provider), and customer response. . The social commerce service may be provided through an app or online on a smartphone.

[76] The coupon registration step includes a self-registered coupon and a premium coupon registration method, and a merchant (coupon provider) may directly register a coupon (image + text data) through an interface provided by a social commerce service.

A premium coupon is a coupon that is produced in response to a request of a merchant when a merchant (coupon provider) requests the production of a coupon.

[78] The method of securing the quality of the coupon may be performed through the procedure of firstly performing the authentication based on the merchant information when registering the merchant service (registering the merchant information) and inspecting and approving the secondly registered coupon.

[79] In the registration process of the coupon, the coupon may be displayed by setting a coupon level (certification of authenticity, whether a self-made coupon, etc.).

[80] The coupon sending and inquiry step may support CMS and CRM construction, location-based push coupon sending, and pull type coupon information download at the same time.

Merchants (coupon suppliers) and coupons may be supported based on location through augmented reality (AR) and a map viewer (Map viewer).

8 is a flowchart illustrating an advantage of a location-based social commerce service in a method of providing a social commerce service according to an embodiment of the present invention.

The social commerce service providing method according to an embodiment of the present invention uses an open market coupon registration method as compared to the existing social commerce service, which is difficult to register a coupon. There is an advantage.

In addition, the existing social commerce service is a pre-purchase method of a large amount of coupons, the present invention has the advantage that the coupon provider can sell the appropriate amount of the first-come, first-served basis coupons if necessary.

The description of the present invention described above is for illustrative purposes, and those skilled in the art can easily modify the present invention to other specific forms without changing the technical spirit or essential features of the present invention. I can understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents are included in the scope of the present invention. Should be interpreted as

10: network 100: coupon provider terminal
200: user terminal 300: social commerce service providing server
310: coupon registration unit 320: coupon information providing unit
330: coupon issuing unit 340: payment processing unit
350: settlement processing unit 360: interest coupon management unit
390: database 400: payment server

Claims (23)

In the method of providing an open market social commerce service,
(a) registering a coupon from a coupon provider terminal;
(b) providing coupon information of the registered coupon to a user terminal that satisfies a preset condition;
(c) receiving a request for issuance of the coupon from the user terminal; And
(d) transmitting the coupon to the user terminal;
How to provide social commerce service. The method of claim 1,
The step (c)
(c-1) receiving a purchase request for the coupon from the user terminal; And
(c-2) requesting payment processing for the coupon for which the purchase is requested to a payment server to perform a payment operation;
How to provide social commerce service. The method of claim 1,
The coupon information includes at least one of authentication information, coupon supplier information, and coupon rating information of the coupon.
How to provide social commerce service. The method of claim 1,
The step (a)
(a-1) receiving interest coupon information from a user terminal;
(a-2) transmitting the coupon information of interest to a coupon provider terminal that has issued a coupon associated with the coupon information of interest; And
(a-3) receiving a coupon associated with the coupon information of interest from the coupon provider terminal;
How to provide social commerce service. The method of claim 1,
The step (b)
(b-1) receiving location information from the user terminal; and
(b-2) transmitting the coupon information selected based on the received location information to the user terminal. The method of claim 5, wherein
The location information is a social commerce service providing method of the location information of interest selected and provided by the user terminal. The method of claim 5, wherein
The location information is a social commerce service providing method of the GPS location information of the user terminal.
The method of claim 1,
The step (b)
And transmitting the coupon information of the coupon to the user terminal based on the region information received from the coupon provider terminal. The method of claim 1,
The coupon is a social commerce service providing method that includes an identification code including at least one of a barcode, QR code, image object. The method of claim 9,
The QR code is a social commerce service providing method comprising at least one of the service providing place of the coupon, the service available time, payment information of the coupon and settlement information for the coupon. The method of claim 1,
(e) receiving usage information of the coupon from the coupon provider terminal;
(f) performing a settlement operation for the coupon provider who registered the coupon;
How to provide social commerce service. The method of claim 11,
The usage information is a social commerce service providing method that the coupon provider terminal scans and transmits the coupon stored in the user terminal. In the method of providing an open market social commerce service,
(a) registering a coupon from a coupon provider terminal;
(b) providing coupon information of the registered coupon to a user terminal that satisfies a preset condition;
(c) receiving usage information of the coupon from a coupon provider terminal;
(d) requesting a payment process for the coupon to a payment server to perform a payment operation; And
(e) performing a settlement operation for the coupon provider who registered the coupon;
How to provide social commerce service. In the open market social commerce service providing system,
A coupon registration unit that registers a coupon from a coupon provider terminal and stores the registered coupon in a database;
Coupon information providing unit for providing the coupon information of the registered coupon to the user terminal that satisfies a preset condition; And
Receiving a request for issuing the coupon from the user terminal, and comprises a coupon issuing unit for transmitting the coupon to the user terminal
Social commerce service providing system. 15. The method of claim 14,
Receiving a purchase request for the coupon from the user terminal, further comprising a payment processing unit for performing a payment operation by requesting a payment processing for the coupon requested to purchase to the payment server
Social commerce service providing system. 15. The method of claim 14,
Receiving the coupon information of interest from the user terminal and stores in the database, and further comprises an interest coupon management unit for transmitting the coupon information of interest to the coupon provider terminal that issued the coupon associated with the coupon information of interest;
Social commerce service providing system. 15. The method of claim 14,
Receiving the use information of the coupon from the coupon provider terminal, and further comprising a settlement processing unit for performing the settlement operation for the coupon provider registered the coupon
Social commerce service providing system. The method of claim 17,
The usage information is that the coupon provider terminal scans and transmits the coupon stored in the user terminal
Social commerce service providing system. 15. The method of claim 14,
The coupon information includes at least one of authentication information, coupon supplier information, and coupon rating information of the coupon.
Social commerce service providing system. 15. The method of claim 14,
The coupon information providing unit receives location information from the user terminal, and transmits the coupon information selected based on the received location information to the user terminal.
Social commerce service providing system. The method of claim 19,
The location information is a social commerce service providing system selected by the user terminal is the location information of interest provided. The method of claim 19,
The location information is a social commerce service providing method of the GPS location information of the user terminal. 15. The method of claim 14,
The coupon information provider is to transmit the coupon information of the coupon to the user terminal based on the area information received from the coupon provider terminal
Social commerce service providing system.

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