KR20120113407A - Product information delivery system in social network structure and method thereof - Google Patents

Abstract

PURPOSE: A product information transmission system in a social network structure and a method thereof are provided to generate product ID including a product information transmission path and reconstruct the product ID when information is spread, thereby easily managing a spreading path of the product relation information. CONSTITUTION: A member relation managing unit(150) stores and manages information a spreading relation between a member and an information spreading object. An information spreading unit(160) receives spreading of predetermined product information from an dedicated application. The information spreading unit manages the corresponding spreading information as product ID reconstructed about a member who requests the spreading. The information spreading unit spreads the spreading information to the dedicated application of the information spreading object. [Reference numerals] (10) Member 1; (100) Managing server; (110) Member registering unit; (120) Member authenticating unit; (130) Member information unit; (140) Information managing unit; (150) Member relation managing unit; (16) Information of a product A; (160) Information spreading unit; (17) Input 1; (170) Product ID generating unit; (18) Input 2; (180) Weighted information unit; (190) Reward distributing unit; (195) Control performing unit; (20) Member 2; (200) Shopping mall server; (210) Product; (30) Member 5-7; (300) Promotion server; (40) Member 8-10; (50) Member 3, 4; (60) Member 11; (AA) Promotion

Description

Product information transmission system and method in social network structure {PRODUCT INFORMATION DELIVERY SYSTEM IN SOCIAL NETWORK STRUCTURE AND METHOD THEREOF}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and method for transmitting commodity information in a social network structure. Particularly, a commodity social network is constructed among members by using a mobile phone number as an identifier, and spread of commodity information through a dedicated application for spreading information. The present invention relates to a product information transmission system and method in a social network structure that facilitates transmission management and distribution of product information by generating a product ID at any point in time.

In recent online networks, it is common to form a self-centered network by distributing information to others who have a relationship with a user as a vehicle for dissemination of information by themselves.

The demands of users for personalization and social networks are changing the form of portals, which are channels of general Internet use, and various social network services are increasing rapidly to meet the needs of users.

Moreover, recent advances in wireless and internet technologies, and the rapid proliferation of mobile terminals that provide high performance and communication capabilities, such as smartphones and tablet PCs, give real-time access to these social networks, thereby managing their social networks all the time. It is also increasing.

However, even though the concept of using the Internet is being changed to induce voluntary participation of such users, active participation of such users is still limited in the field of online e-commerce.

In other words, various online shopping malls that are currently active are continuously advertising their domains, and users are encouraged to visit their shopping malls with unspecified advertisements that notify them of events through emails. In order to cope with the problem, it is merely distributing applications that can search and pay. Therefore, it does not satisfy users who are actively interacting with each other through social networks.

Meanwhile, social commerce, which has recently emerged as a new trend of online shopping, has attracted users' attention when entering the initial market, but its efficiency is rapidly weakening due to its inherent limitations and user fatigue. In practice, the social commerce uses a social network to spread the product information to various participants and to reduce the price of the product when a certain number of participants purchase the product, and the various participants have their own product information. It combines the information dissemination of social networks, which enables them to reach their acquaintances through social networks, which enables them to acquire product buyers in a short time.This enables them to offer products at low prices by lowering promotional costs and lowering margins through rapid mass sales. By doing so, both buyers and sellers can be satisfied.

However, service providers that provide such social commerce use various shortcuts because of the burden of continuously selecting attractive products to attract the user's attention and the need to continuously provide products with low prices and high quality. Doing.

That is, the service provider and seller satisfaction are often caused by the service provider providing the social commerce to provide the product while losing money in order to raise their awareness, or to convene the seller to provide the product while taking the loss for advertisement. In order to maintain a low price, a product management cost or a customer service cost is often lowered, so that a buyer also suffers a damage, thereby lowering the buyer's reliability.

In addition, the purpose of social commerce is to reduce the advertising costs and advertising costs and return the benefits to the participants who participated in the promotion, but in the context of various online shopping channels and broadcast shopping channels, the level of products is not interesting, so Inadequate, high discount rates, or special products such as special services are rather passive because they are concerned about the lack of volume, so the social commerce service provider can continue to promote users through separate advertisements or promotions. We use a policy to encourage people to visit their site. As a result, publicity costs are not reduced.

In addition, participant also expects a good product to come out cheaply, and the social network utilization of the service claiming self-social commerce is still low enough to recognize the main information acquisition method by visiting the site and checking the product.

In particular, due to the indisputable difficulties of companies providing such social commerce services, social commerce companies have recently come to a situation that does not laugh expensive TV advertising.

On the other hand, the inherent problem of these social commerce companies is that they provide a limited product (or service) in a limited place at a predetermined time point. This is because the social commerce companies limit their basic sales and access locations to their own sites, which does not meet the current user needs using social networks because they retain the limitations of existing online shopping malls. Since only a small number of products registered unilaterally by the merchandiser must be passively accepted, users have a limitation in that they are easily tired of the social commerce company.

As a result, social commerce currently being serviced is difficult to be called as a social commerce in a practical sense, and thus a new method of spreading and purchasing a new type of product information is required.

On the other hand, in the case of social network services that are serviced in various ways, as a means of revenue model, it is intended to apply a function to provide product advertisements through which propensity can be purchased through product analysis or keyword analysis, or to enable product transactions between social network users. In this way, the spread of the user's will is cumbersome and large scale is not easy. In particular, since they manage various types of relationships through their social network services, it is difficult to easily spread advertisements that induce product purchases to them, and the effects thereof are difficult to predict. In addition, even if the spread of information spreads due to various relationships and the rewards are distributed to motivate the spread, managing the spread path based on the product also takes into account the variable social network environment, necessary load, and complexity. Near impossible

Therefore, it encourages users to actively participate in the spread of product information in a different way from the existing social commerce, and enables each user to start or participate in information dissemination by allowing them to become their own MD. Therefore, a new product information transmission system is required to maintain the user's interest by the frequent spread of such new products.

An object of the embodiments of the present invention for improving the above-mentioned problems is to construct a predetermined social network having a strong relationship and direction by using a phone number of a smartphone as an identifier, and to generate a product ID reflecting a product information delivery path to spread information. The present invention relates to a product information transmission system and method in a social network structure that facilitates managing a spreading path of information related to a product by reconfiguring a product ID.

Another object of the embodiments of the present invention for improving the above-mentioned problem is to induce active participation of members by reconfiguring the product ID to be dependent on respondents with a predetermined response when providing information on the social network and providing rewards accordingly. A product information transmission system and method in a social network structure.

Another object of the embodiments of the present invention for improving the above-mentioned problem is to enable the generation of a product ID at any point on the social network, and configure the respondents to spread the information so that their own information spreading order is not known. The present invention relates to a system and method for transmitting commodity information in a social network structure in which a user can act as an MD and induce active information spread among members.

Another object of the embodiments of the present invention for improving the above-mentioned problem is to include a part related to the provision of a social return service, such as a donation in the creation of the product ID to facilitate the incorporation of additional services into the information spread. A system and method for transmitting commodity information in a social network structure.

The product information transmission system in the social network structure according to the embodiment of the present invention for achieving the above object is a social network configured to spread the product information through a dedicated application installed on the mobile terminal only a predetermined number of information diffusion target registered at the time of subscription A product information transmission system in a structure, comprising: a member relationship management unit for storing and managing an information diffusion relationship between a member and an information diffusion target set to receive product information from the member; Upon receiving a request for spreading predetermined product information from the dedicated application, the corresponding spreading information is managed as a product ID reconfigured for the member requesting the spreading, and the spreading information is distributed to the corresponding application for spreading information corresponding to the information spreading relationship of the member relationship management unit. An information spreading unit; And a product ID generation unit configured to generate or reconfigure corresponding product IDs according to a registration or spread request of product information provided from the dedicated application, thereby substituting corresponding spread request product information to the corresponding spread request member. Is done.

The product ID generation unit reconstructs a product ID corresponding to the new product information subordinated to the member when the member who receives the product information in the information diffusion relation adds predetermined corresponding information such as a product review and reprocesses it. .

In addition, when the first spreading member designates predetermined fixed distribution target information including a donation group during the spread of the product information, the product ID generation unit includes the fixed distribution target for the product ID that is reconfigured upon spreading the product information. The product ID may be reconfigured to include information of.

On the other hand, the commodity information includes information on all kinds of profitable objects including physical goods, services, software, applications, advertisements, and promotions.

The information spreading unit explicitly includes the information of the member requesting the spreading in the spreading product information in the spreading request information, and spreads the information to the information spreading target registered by the member. Can be updated with the information of the requesting member.

The product ID generation unit may configure or reconfigure the product ID including one or more of starting position information, weight information of the product, and spreading order information among members in the virtual path structure when the product information is generated.

The management server may further include a payment execution unit that directly or indirectly processes a payment for a product purchase request related to the product information from a dedicated application that receives the product information.

The management server may further include a weight information unit configured to manage rewards and distribution weight information to be distributed or rules for assigning weight to members who spread the product information or purchase the corresponding product through the information diffusion relationship. It can be provided.

The management server may further include a reward distribution unit for distributing rewards using information included in the corresponding product information ID when the product corresponding to the spread product information is sold.

Meanwhile, the product ID generation unit exposes the product ID corresponding to the product information at least when the information is spread so that a member who has received the product information cannot identify his or her order in the virtual path structure through the corresponding product ID. Don't let that happen.

On the other hand, the product information transmission method in a social network structure according to another embodiment of the present invention is a product information transmission in a social network structure to spread the product information through a dedicated application installed in a predetermined number of information diffusion target mobile terminal registered at the time of subscription A method, comprising: a) storing and managing an information diffusion relationship between a member and an information diffusion target set to receive product information from a member by a management server managing the information diffusion; b) the management server is requested to spread predetermined product information from the dedicated application, and manages the corresponding spreading information as a product ID reconfigured for the member requesting the spreading to spread corresponding information according to the information spreading relationship of the member relation management unit. Spreading to the subject's dedicated application; and c) generating or reconstructing a corresponding product ID according to the registration or spread request of the product information provided from the dedicated application and subordinate the corresponding spread request product information to the corresponding spread request member.

The product information transmission system and method in a social network structure according to an embodiment of the present invention constitute a predetermined social network having strong relationship and direction by using a phone number of a smartphone as an identifier and generate a product ID reflecting a product information delivery path. To reconfigure the product ID when the information is spread by constructing a predetermined social network to easily manage the spreading path of information related to the product by reconfiguring the product ID when the information is spread. By constitution, it is possible to easily manage the spreading path of information related to the product, thereby increasing the management efficiency of the product information.

The system and method for transmitting product information in a social network structure according to an embodiment of the present invention reconfigures the product ID to be dependent on respondents with a predetermined response when disseminating information on the social network, and provides a reward accordingly to the member's active participation. By inducing the effect of greatly increasing the efficiency of the marketing or sales information spread.

The system and method for transmitting commodity information in a social network structure according to an embodiment of the present invention enables to generate a commodity ID at any point on the social network and configures the respondents to disseminate the information so as not to know their order of spreading information. Each user can act as an MD and induce active information spread among members, so that product information can be spread at no cost, and product sales are easy.

The product information transmission system and method in the social network structure according to the embodiment of the present invention are configured to include a part related to the provision of a social return service such as a donation when the product ID is generated, thereby facilitating additional services for product information spread. It is effective to induce immediate members' response when providing effective services by grafting.

1 is a first illustration of membership in accordance with an embodiment of the present invention.
Figure 2 is a second illustration of the membership according to an embodiment of the present invention.
3 is an exemplary configuration of members of a general network marketing and social network.
Figure 4 is an illustration of a member configuration according to an embodiment of the present invention.
5 is an overall configuration diagram of a product information transmission system in a social network structure according to an embodiment of the present invention.
6 is a first exemplary diagram of product information transmission in a social network structure according to an embodiment of the present invention.
7 is a second exemplary diagram of product information transmission in a social network structure according to an embodiment of the present invention.
8 is a third exemplary diagram of product information transmission in a social network structure according to an embodiment of the present invention.
9 is a flowchart illustrating a method for transmitting product information in a social network structure according to an embodiment of the present invention.
10 is a flowchart of a product ID generation step according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings. Hereinafter, a case of using a smart phone as the user's mobile terminal will be described as an embodiment, but the user's mobile terminal uses various types of terminals (smartphones, mobile communication terminals, tablet PCs, communication functions) capable of installing and operating communication functions and applications. Handheld PCs).

1 is a first exemplary view of membership according to an embodiment of the present invention, and FIG. 2 is a second exemplary view of membership according to an embodiment of the present invention. It is classified into a voluntary subscription as shown and a subscription by the recommender as shown in FIG.

1 is a method in which user A (2) directly visits the homepage, and registers according to a registration form. The registration form includes a smartphone phone number (3: authentication number), a password (4), and a password confirmation (not shown). E), an e-mail address 5, whereby user A 2 receives an SMS 11 (text message) to install a smartphone 10 dedicated application.

After the user A installs a dedicated application along the path in the SMS 11, the phone book stores information spreading targets B, C, D, E, and F 10 to be promoted on the smartphone in the smartphone. Registration (1) is completed by selecting (or entering directly) from (13: Address Book) and registering.

The registration information 10 registered by the user A in the smartphone's dedicated application is moved to and stored in the management server for managing the information. Then, the user A's information spread targets B, C, D, E, and F use the smartphone only application. You will receive an SMS 14 to install.

Here, all of the information mentioned as input information for the subscription can be omitted except for the phone number of the smart phone.

Referring to FIG. 2, the user B who proceeds to join by the recommender selects the marketing targets G, H, I, J, and K from the phone book (address book) while installing a dedicated application on the smartphone 10. The registration information 10 registered by the user B through the dedicated application is moved to the management server and stored.

Subsequently, user B's information spread targets G, H, I, J, and K also receive SMS 15 to install the same dedicated application sent to user B's phone number. The subscription is complete.

In this case, since the user B subscribed by the recommender, the user B may visit an online shopping mall sharing the information with the dedicated application, and complete the registration form, but this may be omitted.

The information of the subscription form is received by the management server and stored in user A's information reflecting user B's telephone number or user B's e-mail account, and the user A is informed that user B has been successfully spread. You can notify them through.

As shown in FIG. 1 and FIG. 2, the subscription method according to the exemplary embodiment of the present invention provides a condition for mandatoryly inputting a predetermined number of information diffusion targets 14 and 15 at the time of membership registration and input information diffusion targets. Having a configuration that sends a batch of messages that lead to a subscription, it is possible to form an acquaintance-based network with a strong relationship very quickly. In other words, it encourages users to sign up for an application through the introduction of acquaintances (for example, SMS indicates that the application is recommended by A). Because of the high likelihood, a highly relational network can spread quickly. In addition, since the information spreading itself is limited to the information spreading target specified by the user, the burden on information transmission is small.

For example, if you need to enter 5 phone numbers to join, you can join 3000 networks even if you only have 5 steps through simple calculations, and SMS will be sent to 5 people who follow up at the same time as setting up. Network configuration can be made rapidly. In particular, if there is an environment that benefits from this application subscription or sympathizes with the need for information exchange, such network configuration can be expanded exponentially in a fairly short time.

In addition, since the network configured in the above manner is an acquaintance-based delivery in which the propagator specified information is delivered only to a fixed group registered by the communicator, the propagation direction of the information is determined according to personal inclination. If the information is not of interest, the information is discontinued. Therefore, the information is not delivered to the group registered by the user. If the information is of interest, the information is spread to the group of the user. This allows the information to be directed toward groups with similar inclinations of interest, so that the information can be spread naturally to the direction where the information is needed.

This means that the network can be effectively used for product sales or advertising. In other words, when the network is used for e-commerce using smartphones or advertisement delivery including rewards, it is possible to rapidly spread information centered on interested users. Therefore, when using such a network and spreading configuration, the actual 'social commerce' or ' Social media 'can work.

On the other hand, when the network configuration as described above in conjunction with the online shopping mall linked with the smart phone, it is also possible to conveniently manage the distribution of promotional expenses according to the promotion of the product, the purchase of the product.

Although not shown, when the user A starts to promote the product (satisfaction of the product information) while satisfying the product A-1 while viewing the product of the online shopping mall, the information about the product A-1 is the information of the user A. The user A is spread to the spread targets B, C, D, E, and F, and the information of the A-1 product is real-time through the application installed on each of the spread targets B, C, D, E, and F. Is exposed. In this case, since the information sent by A may be displayed, or a direct comment of A may be included and transmitted, the interest of the information spread target who received it is high.

The user B who has confirmed the A-1 product delivered in this manner through the application can directly purchase the A-1 product through the application. Since user A's information spread contributed to user B's purchase of product A-1, a predetermined portion of the price of the product A-1 may be credited to user A as a reward.

As described above, the product information transmission system in the social network structure according to the embodiment of the present invention enables rapid diffusion of product information through a unique membership configuration, thereby rewarding the spreader who purchased the product and spread the information. Because it can be accumulated, it can increase participation in information dissemination.

The difference between the spread of product information through the conventional offline network marketing configuration or the general social network configuration and the product information diffusion through the configuration of a unique social network according to the embodiment of the present invention described above with reference to FIGS. This will be explained in more detail.

3 is a diagram illustrating a member configuration of a general network marketing and social network, and FIG. 4 is a diagram illustrating a member configuration according to an embodiment of the present invention.

FIG. 3A illustrates a membership relationship in a conventional network marketing (particularly, a multi-level structure). As shown in FIG. 3A, the direction of information diffusion is fixed from the top down due to the hierarchical structure.

For example, when member 1 (31) spreads the product information, it has a characteristic that the information is spread in the order of member 12, member 123 (32), member 1233 (33).

Thus, for example, if the member 123 (32) wants to spread the information, only the member 1231, the member 1232, and the member 1233 (33) will be disseminated.

In addition, even in the case of attempting to disseminate information in a bottom-up manner while ignoring the direction of the dissemination of information, each member (eg, member 1211 and member 1233) whose paths are far from each other is not clearly established. As a result, it is very difficult to spread information and the possibility of using the information is low.

On the other hand, in the social network structure through the member configuration according to an embodiment of the present invention as shown in Figure 4a, since the member must be set up to join the information diffusion targets at the time of registration, the direction of information diffusion between each other is established, not only hierarchical, The information spreading targets can be selected repeatedly, so they are not dependent and have a horizontal structure since they are in the same 'friendship' position in the upper direction.

In other words, it guarantees free information diffusion connectivity among members, but maintains the direction of constant information diffusion to enable rapid information diffusion. For example, if member 1 (41) attempts to spread information, member 6 needs to go through member 2 only. That is, since the virtual path structure is set according to the member's subscription in the social network structure, it is not necessary to look at a separate coupling relationship for information diffusion, so that the information can be spread quickly and the load of the management server for this is small.

At this time, it is desirable to enable more effective spread of product information by paying rewards according to the promotion to each member who performed the information spread as a reward for the spread of the information.

Meanwhile, referring to FIG. 3B, in the existing general social network structure, there is a limitation in applying to such information diffusion because it does not establish a clear relationship when registering a member.

In more detail, since a general member can freely join the social network structure without any necessary condition, the relationship of a specific member (eg, member 1) is very high compared to that of other members (member 7). .

In this case, when member 1 (34) attempts to spread the information, the spread of information is very easily spread, but not only excessive traffic is generated due to the spread of the information, but also the relationship (periphery) such as member 7 (35). The efficiency of dissemination of information cannot be guaranteed if it is significantly lower than other members. In addition, various relationships often coexist, so it is not easy to spread information at once.

In addition, since there is no hierarchical structure of information diffusion in such a structure, it is not easy to predict the speed of information diffusion or to manage the distribution of information. That is, overall reliability of the information is low and difficult to manage, such as information that is past its expiration date or information that is urgently delivered slowly.

On the other hand, referring to Figure 4b in the structure of the social network according to an embodiment of the present invention due to the essential conditions of membership registration guarantees more than a certain level of relationship between the subscription members and the direction of information diffusion exists to speed up the spread of information It can be maximized.

In addition, it is possible to spread information among members, not only to their information spreading members but also to members whose information spreads, so that bottom-up information spreading is possible, and information spread freely at any point (for example, member 3). This makes it possible to maximize the efficiency of information dissemination.

When a separate social network with less burden of distributing information about goods is completed by this limited relationship and the limited liability for spread (information spreads only to the information spreaders registered by oneself), virtual diffusion by this special purpose By establishing the structure, product information can be delivered quickly and predictably. In order to induce the spread of product information and effective purchase of products through such social networks, rewards for subscribers who register products of high interest or subscribers that actively spread such product information must be provided effectively and stably. do.

However, the follow-up tracking of the spreading path of the purchased products to provide such rewards causes an increase in the load of the management server, and changes in various network relationships (withdrawal, subscription of overlapping targets) and characteristics (different information spread through oneself). An error may occur in the path information due to the diffusion of the same information, which is transmitted to the user again through the path, and the reward calculation becomes complicated when the changed content is further considered.

On the other hand, if the social network is configured as described above, anyone can register the product, and even if the product has already expired and the expiration date of the information spread, the subscriber can discover and newly re-spread the information by registering it. Can be. In other words, anyone can act as an MD, so attractive products that meet the needs of various users can be discovered and delivered efficiently. In particular, since the user who first spreads the information may receive more rewards when the corresponding product is sold, various kinds of product information may be registered and spread in the loading place.

For example, if one of the products of the shopping mall linked to the social network is interested, and the information spreaders registered by the user select a product to be interesting and spread the information, the product is likely to be sold and the reward is obtained accordingly. The likelihood of increasing the likelihood is that specialty goods that are difficult to advertise to an unspecified number, or goods that are meaningful only in groups with specific interests, will be able to effectively communicate information and purchase goods.

This can be done not only for products but also for various services, and can be effectively applied to online games, site subscriptions that provide certain services, and recommendation of hidden applications that are not noticed in the market. It can vary.

As a result, in order to activate such a service, it is necessary to manage product information in a form that is explicit, accurate, and reduced in load. In particular, it should be possible to confirm clear reward distribution information only with such product information.

5 is an overall configuration diagram of a system for transmitting commodity information using the social network structure configured as described above according to an embodiment of the present invention. Member relationship management unit 150 for storing and managing an information spreading relationship with a predetermined information spreading target to receive product information, and manages a predetermined social network configuration for spreading information between established members. The random goods which are requested to spread predetermined product information from the dedicated application of the smartphone possessed therein and are stored in the information management unit 140 and the predetermined product information spread by the dedicated application is set by the information spreading relationship. Information managed using a virtual path structure starting from a member of The unit 160, the product information generated from the random member in the social network configuration to correspond to the predetermined product ID, the product to be subordinated to the member reprocessing and spreading the product information through the virtual path structure It includes a management server 100 having a product ID generation unit 170 for reconfiguring the ID.

The management server 100 is required to register as a member by receiving the phone number of the smart phone and the predetermined number of information of the smart phone of the information spread target from the dedicated application 10 installed in the smart phone of the member wishing to subscribe It may further include a member information unit 130 for storing the member's phone number and the phone number of the corresponding information dissemination target, using the member subscription unit 110 and the phone number as the identifier. In this case, the member subscription unit 110 may manage an account of a member, and various member authentication for accessing such an account may be performed by the member authentication unit 120.

In addition, the management server 100 further includes a weight information unit 180 that manages respective weight information for spreading or manages a weighting rule for a member who has spread the product information in the virtual path structure. It may be provided.

In a preferred embodiment, the management server 100 is connected to the shopping mall server 200 or the promotion server 300 that can be linked to the product information 210, the user is in the shopping mall server 200 or the promotion server 300 Selected product information can be easily registered and spread.

Basically, the management server 100 uses a smartphone's address book when a user (for example, member 1) joins a dedicated application 10 of a smartphone, and the information spread target (promo target, for example, member 2). , 3, 4) to approve membership and send the selected information dissemination target (members 2, 3, 4) to send an address related to the installation of a dedicated application by using SMS. This configuration constitutes the social network described above. The member information is stored in the member information unit 130, and the information diffusion relationship between the member and the information diffusion target may be managed by the member relationship management unit 150.

The product ID generation unit 170 receives the product information 16 in the virtual path structure, or when a newly registered member adds (or simply spreads) predetermined corresponding information 17, 18 such as a product review, Classify into new product information and configure or reconfigure corresponding product IDs. That is, when newly registering to spread information about a product registered in a predetermined shopping mall (or public relations server), a product ID including information indicating that the user is the subject of information spreading is generated, and the received information is re-spread. In this case, the ID of the previously received product is reconfigured to include information indicating that the user of the corresponding product is the proliferation agent.

In this case, the product ID generation unit 170 may reconstruct the product ID including the information when the first spreading member further includes special promotion means information such as a donation group when the product information is spread.

When the product ID is reconfigured in the product ID generating unit 170, the information spreading unit 160 stores the reprocessed product information corresponding thereto and delivers the same to the information spreading targets.

The subscribers who have confirmed this information can check the information by using the dedicated application, re-spread the information or decide to purchase. When the purchase decision is made, the reward is required to be processed. Indirectly through portion 195. The payment execution unit 195 may directly or indirectly perform a deduction for a reward in connection with a shopping mall server 200 or a promotional server 300 that performs payment for an actual product. In some cases, the payment execution unit 195 may be separated into a separate configuration.

Meanwhile, when a product is purchased in this way, the rewards for the purchase of the product should be calculated and distributed, which may be distributed to the spreaders who promoted the product or distributed in various weights in consideration of the contribution made to the product sale. . The addition or management of the weight may be made in the weight information unit 180. For example, a buyer who purchases a product may have the highest weight, and a diffuser who spreads information just before purchasing the product may have a second weight. In the case of spreading only the weights may be given differently, such information may be transmitted to the weight information unit 180 as basic information about weights when a new product ID is reconstructed by the product ID generation unit 170. have. Of course, if the information is directly assigned to the corresponding ID when the product ID reconstruction or can be confirmed through the corresponding ID, the weight information unit 180 may not be separately configured.

The reward distributor 190 shown in FIG. 1 may divide and distribute contributors through a weight obtained from the weight information unit 180 or a product ID of the sold product when the sale or promotion of the product is completed. If included, the distribution of rewards to the appropriate public distributor may be considered separately from the contribution.

For the effective operation of this configuration, the product ID generation unit 170 is the product ID at least one of the start position information, the weight information of the product, the spreading order information between members in the virtual path structure when generating the product information Reconstruct including In addition, the product ID generation unit 170 is reconfigured to correspond to the product information so that the member receiving the product information can not determine their order in the virtual diffusion path structure through the network through the corresponding product ID It is desirable to configure not to expose a product ID.

As a result, the product ID is configured when the product is registered in the shopping mall as spread information or when the product ID is registered with the management server 100 for the first spread, and is newly reconfigured each time it is spread. It is important to note that this is a completely different view from simply updating the product ID to include path information.

That is, conventionally, a product is a purchase object and an object of information diffusion, and various operations such as relaying or spreading of the product are merely information parameters dependent on the product. Reconstruction suggests a new paradigm of 'product information' rather than 'product' itself. In the end, each spreader does not promote the product 'product' when it spreads the information, but owns the 'product information' which is the actual information itself and spreads it as 'own product information' as a new subject. Let's do it. To do this, it is desirable to create your own product information by entering your own comments.

This paradigm shift creates a real effect rather than a simple change in the modifier. The spreader who spreads the information decides the spread and acquires the product information as his own and uses his name tag as if he claims ownership. And spreading information including explicit information indicating that the spreader is his / her to the information spreading targets registered with the spreader. Recipients of information dissemination receiving the information simply claim (purchase, purchase) or disseminate the information by claiming the product information as their own. You can combine various economic theories into this environment because it behaves as if you trade information at a profit.

When a product that is attached with its own name tag, that is, a product ID reconstruction, is sold, the reward revenue for the product is distributed based on the contents of the name tag. It is possible to configure various paths, various starting points, and spread the same information (different comments). Even if the same product information is spread, the product ID for the product information spread by oneself may be different, and various kinds of diffusion paths are possible. It is almost impossible to calculate product sales rewards considering this spread of information based on a single product. However, if the product information is used as a new standard rather than a product, the reward calculation can be performed very simply and immediately.

6 to 8 will be described in more detail with reference to Figures 6 to 8 the process of efficient product information transmission or spread in the social network structure according to an embodiment of the present invention. Meanwhile, the mentioned product information may be considered to encompass various objects such as physical goods, services, software, applications, advertisements, and public relations.

6 is a first exemplary diagram of product information transmission in a social network structure according to an embodiment of the present invention, and FIG. 7 is a second exemplary diagram of product information transmission in a social network structure according to an embodiment of the present invention. 8 is a third exemplary diagram of product information transmission in a social network structure according to an embodiment of the present invention.

Referring to FIG. 6 as one preferred embodiment of product information transmission, member 1 (10) selects a product (P-0001) on a dedicated application, and members 2 (20) and member 4 ( 50).

In this case, the ID of the product is reconfigured when the member 1 (10) selects the promotion start in a dedicated application and inputs a comment such as a review, and the information of the member 1 (10), which is the first promoter of the product (P-0001), A new product ID (P-0001-1) combining the product code is created. The input comment and spreader information is explicitly included in the spread information, which may be updated with the spreader's information and comments when spreading is selected.

Thereafter, the member 2 (20) may add his own review to the product information (P-0001-1) received from the member 1 (10), and then spread it to the member 5 (30) as new product information, At this time, the new product information is reconstructed as a new product ID (P-0001-12) combined with the information of the member 2 (20) and stored in the management server.

Also, member 5 (30) receives the new product information (product ID: P-0001-12) from member 2 (20), adds his own review to the product ID (P-0001-) as new product information. 125 is reconfigured to spread information to member 8 (40).

If member 8 (40) sees the product information (product ID: P-0001-125) and purchases it, the purchased product information is a new product ID (P-) combined with the information of member 8 (40). 0001-125 # 8) is stored in the management server. (Through this, rewards can be easily distributed even if only the final product sales ID is viewed.) Meanwhile, although not shown, weight information can be added to the product ID. Reward distribution may be possible.

In the above example, if member 8 (40) has purchased the product, assuming that there is no weight among members related to the promotion of the product information, for example, a promotion fee of 100 won is set, member 1: member 2: Member 5: Member 8 = 1: 1: 1: 2 (Assuming that the member who made the purchase has a weight of 2), Member 1, Member 2, and Member 5 are 20 won each, and Member 8 is 40 won. You can get it. These weights may be applied to various criteria, and may be changed. For example, the weight may be configured such that more rewards are returned for members directly involved in the purchase, such as 0.5: 0.5: 1.5: 2.5.

As such, when a member writes a product review and spreads the product information, the member ID of the product information is subordinated to each member, which is the subject of the promotion, thereby giving priority to the subject of the product information diffusion.

Since social network structure is very complicated in relation to each other, can vary from moment to moment, and can be transmitted through various information delivery paths, rewards or weight management based on products are almost impossible. By using the network structure and spreading the information through the product ID reconstruction of the most suitable way, the flow of information can be known through the product ID at a certain point, and immediate reward distribution is possible through the product ID when purchasing the product.

In addition, since the generation of a product ID dependent on the member can be made from a member at any position on the social network structure, there is an advantage that each member can be an MD that can register product information.

To describe these advantages in more detail, in an embodiment of the present invention, any user may be the first information spreader by reconfiguring the product ID to be dependent on the user who responds when generating and disseminating the information. Only internally managed by respondents can induce active participation in information dissemination since respondents to information dissemination do not know which respondents they are.

In addition, since rewards are paid in accordance with the spread of information and the response (purchase or spread of products), the information spreader is promptly and voluntarily participated, and the reward is paid only when there is a response. This ensures that you can use the best MD at no cost.

In addition, it is possible to increase the possibility of product sales by inducing to add appropriate comments through the weight distribution method of rewards, thereby inducing active participation of members.

Referring to FIG. 7 as another preferred embodiment of product information transmission, member 2 (20) in the social network structure of the present invention shows the spread of the product information.

At this time, the member 2 (20) is not only to the member 5 (30) that is the subject of the information spread, but also to the member to which the relationship is assigned in the social network structure, such as the member 1 (10) that is the subject of the information spread. Product information can be propagated.

As such, the commodity information transmission system not only enables commodity ID generation at any point on the social network, but also configures the respondents to disseminate the information so that each user can act as an MD. In addition, since it can induce active information spread among members, it is possible to spread product information without any cost, thereby facilitating product sales.

Referring to FIG. 8 as another preferred embodiment of the product information transmission, it is shown that any member inserts and transmits a support group when spreading the product information.

At this time, the management server may combine the support group 41 information and the weight when generating the first ID of the product information to define and store the product ID (P-0001-W). Here is an example of initial setting up to donate a portion of the reward distribution amount to a group called World Vision.

In addition, as the product information (P-0001-W) is spread through member 2 (20) and member 5 (30), each new product ID (P-0001-W-2, P-0001-W-25) Is managed by the management server.

In this case, too, the information can be spread in the directions 10 and 30 in which the relationship is connected.

In addition, when member 8 (40) purchases it through product information (product ID: P-0001-W-25) newly created by member 5 (30), the distribution of the support organization is also considered. For example, if a promotion fee of 100 won is set, World Vision: Member 2: Member 5: Member 8 = 1: 1: 1: 2 will be distributed in a weighted ratio. 8 can receive 40 won as a promotional reward. Of course, these weights can be set on a variety of criteria.

As such, the embodiment of the present invention can easily incorporate social reduction services such as donations at the forefront of the information diffusion, and induce an immediate response through such services. In addition, it is a matter of course that the simple promotion can be at the forefront of the information spread.

As such, the product information transmission system in the social network structure according to the embodiment of the present invention may be configured to include a part related to the provision of a social return service such as a donation when the product ID is generated, thereby providing an additional service for spreading product information. Easy grafts can lead to immediate member response when providing effective services.

9 is a flowchart illustrating a method of transmitting product information in a social network structure according to an embodiment of the present invention, and FIG. 10 is a flowchart of a product ID generation step according to an embodiment of the present invention.

9 and 10, the product information transmission method is a system for transmitting product information using a dedicated application installed on a smartphone in a predetermined social network structure composed of members and a management server managing the dedicated application. A product information transmission method of claim 1, wherein the management server stores and manages an information diffusion relationship between a member and an information diffusion target set to receive product information from the member, thereby preserving a predetermined amount of information diffusion between the registered members. Managing a social network configuration (S510), wherein the management server manages the predetermined product information spread by the dedicated application using a virtual path structure starting from the arbitrary member set by the information spreading relationship; Step S510, the management server random times Receiving a request for the spread of predetermined product information from a dedicated application of the smart phone owned by the source (S520) and the management server responds to the product information generated from the arbitrary members in the social network configuration by generating a predetermined product ID Reconstructing the product ID to be dependent on the member who reprocessed and spread the product information through the virtual path structure (S520 and S530).

In the product ID reconstruction step (S530), when a member who has received the product information in the virtual path structure adds predetermined corresponding information such as a product review and reprocesses, the product ID may be classified as new product information to reconstruct a corresponding product ID. have.

In addition, the product ID reconstruction step (S530) may reconstruct the product ID, including this, when the first spreading member further includes special promotional means information such as a donation group when the product information is spread (S610). .

The product information transmitting method further includes the step of managing, by the management server, each weighting information for spreading or managing a weighting rule for a member who spreads the product information in the virtual path structure (S640). It may include.

In this case, the product ID reconstruction step may be configured to reconstruct the product ID including at least one of starting position information, weight information of the product, and order information among members in the virtual path structure when the product information is generated (S620). , S630, S640).

In addition, the product information transmission method, the management server preferably further comprises the step (S540) of performing a payment for the purchase of a product related to the product information from a dedicated application that receives the product information.

In addition, the product information transmission method further comprises the step of distributing the rewards by the management server using the weight information included in the product ID of the corresponding product information when payment of the product related to the product information (S550) It may be.

The foregoing embodiments and advantages are merely exemplary and are not to be construed as limiting the present invention. However, the present invention is not limited to the above-described embodiments, and various changes and modifications may be made by those skilled in the art without departing from the scope of the present invention. .

10: smartphone 16: product information
100: management server 105: application management unit
110: member registration unit 120: member authentication unit
130: member information unit 140: information management unit
150: member relationship management unit 160: information diffusion unit
170: product ID configuration unit 180: weight information unit
190: reward distribution unit 195: payment execution unit
200: shopping mall server 300: promotion server

Claims (18)

In the product information transmission system in a social network structure configured to spread the product information through a dedicated application installed in the mobile terminal only to a predetermined number of information diffusion targets registered at the time of registration,
A member relationship management unit that stores and manages an information spreading relationship between a member and an information spreading target who is preset to receive product information from the member;
Upon receiving a request for spreading predetermined product information from the dedicated application, the corresponding spreading information is managed as a product ID reconfigured for the member requesting the spreading, and the spreading information is distributed to the corresponding application for spreading information corresponding to the information spreading relationship of the member relationship management unit. An information spreading unit;
And a product ID generation unit configured to generate or reconfigure corresponding product IDs according to a registration or spread request of product information provided from the dedicated application, thereby substituting corresponding spread request product information to the corresponding spread request member. Product information transmission system in the social network structure.
The method of claim 1, wherein the product ID generation unit
When the member receiving the product information in the information spreading relationship adds the predetermined corresponding information such as product review and reprocesses, the member is classified into new product information dependent on the member to reconstruct the corresponding product ID. Product information transmission system in a network structure.
The method of claim 2, wherein the product ID generation unit
When the first spreading member designates predetermined fixed distribution target information including a donation group at the time of spreading the product information, the product ID reconstructed at the time of spreading the product information includes the fixed distribution target information. A product information transmission system in a social network structure, characterized in that the reconstruction of the ID.
The method of claim 1, wherein the product information is information about all kinds of objects that can be obtained, including physical goods, services, software, applications, advertisements, and promotions. system.
The method of claim 1, wherein the information diffusion unit
In the spread request, the information of the member requesting the spread is explicitly included in the spread product information, and the information is distributed to the information spread target person registered by the member. The product information transmission system in the social network structure, characterized in that for updating to.
The method of claim 1, wherein the product ID generation unit
The commodity ID is configured or reconfigured including at least one of starting position information, weight information of the commodity, and spreading order information among members in the virtual path structure when the commodity information is generated. Information transmission system.
The method of claim 1, wherein the management server
And a payment execution unit for directly or indirectly processing a payment for a product related to the product information from a dedicated application receiving the product information.
The method of claim 6, wherein the management server
The product information transmission system of the social network structure further comprises a reward distribution unit for distributing rewards using information included in the product information ID when the product corresponding to the spread product information.
The method of claim 1, wherein the product ID generation unit
The at least one product ID corresponding to the product information is not exposed when the information is spread so that the member who has received the product information cannot identify his or her order in the virtual path structure through the corresponding product ID. Product information transmission system in a network structure.
The method of claim 8, wherein the management server
In the social network structure further comprising a weight information unit for managing the rewards and distribution weight information to be distributed or rules for assigning weight to the member who spreads the product information through the information diffusion relationship or purchased the product Commodity information transmission system.
In the product information transmission method in a social network structure that spreads the product information through a dedicated application installed in the predetermined number of information diffusion target mobile terminal registered at the time of registration,
a) storing and managing an information spreading relationship between a member and an information spreading target set to receive product information from the member by a management server managing the information spreading;
b) the management server is requested to spread predetermined product information from the dedicated application, and manages the corresponding spreading information as a product ID reconfigured for the member requesting the spreading to spread corresponding information according to the information spreading relationship of the member relation management unit. Spreading to the subject's dedicated application;
c) generating or reconstructing a corresponding product ID according to the registration or spread request of the product information provided from the dedicated application and subordinate the corresponding spread request product information to the corresponding spread request member; Method of transmitting product information in the structure.
12. The method of claim 11, wherein c)
If the member receiving the product information in the information diffusion relationship reprocesses by adding predetermined corresponding information such as a product review, reclassifying the product into new product information dependent on the member and reconfiguring the corresponding product ID. A method for transmitting product information in a social network structure, characterized in that.
12. The method of claim 11, wherein c)
When the first spreading member designates predetermined fixed distribution target information including a donation group at the time of spreading the product information, the product ID reconstructed at the time of spreading the product information includes the fixed distribution target information. And reconfiguring the ID. The product information transmission system of the social network structure.
12. The method of claim 11, wherein the product information is product information transmission in the social network structure, characterized in that the information on all kinds of objects that can be obtained, including physical goods, services, software, applications, advertising, publicity. system.
The method of claim 11,
and d) distributing a reward by the management server using information included in the corresponding product information ID when selling the product corresponding to the spread product information.
12. The method of claim 11, wherein c)
The commodity ID is configured or reconfigured including at least one of starting position information, weight information of the commodity, and spreading order information among members in the virtual path structure when the commodity information is generated. How to send information.
The method of claim 11,
e) when the management server requests to purchase a product related to the product information from a dedicated application that has received the product information, directly or indirectly processing the payment for the social network structure. How to send product information.
16. The method of claim 15,
and f) managing, by the management server, rewards and distribution weight information to be distributed or managing rules for weighting, for the members who spread the product information or purchase the corresponding product through the information diffusion relationship. Product information transmission method in a social network structure.

Images