KR20120094727A - Method and system for displaying augmented reality contents comprising advertisement information - Google Patents

Method and system for displaying augmented reality contents comprising advertisement information Download PDF

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KR20120094727A
KR20120094727A KR1020110014172A KR20110014172A KR20120094727A KR 20120094727 A KR20120094727 A KR 20120094727A KR 1020110014172 A KR1020110014172 A KR 1020110014172A KR 20110014172 A KR20110014172 A KR 20110014172A KR 20120094727 A KR20120094727 A KR 20120094727A
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advertisement
information
terminal
icon
augmented reality
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고경철
문지원
임성규
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삼성에스디에스 주식회사
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

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Abstract

The present invention relates to a method and a system for providing and displaying augmented reality content, the system of the present invention, upon receiving an advertisement request from an advertiser, requests an advertiser to input advertisement information to the advertiser, and transmits the input advertisement information, Receiving advertisement information transmitted from the advertisement server, searching for object information corresponding to the location information when receiving terminal information including location information from the terminal, and determining whether there is advertisement information associated with the retrieved object information; A content server generating the augmented reality content including the object information and the advertisement information in the presence of an advertisement and transmitting the same to the terminal and acquiring the terminal information to the content server when the augmented reality application is executed. Augmented reality content and video input in real time Characterized in that it comprises a terminal for matching and displaying.

Description

Method and system for displaying augmented reality content including advertising information {METHOD AND SYSTEM FOR DISPLAYING AUGMENTED REALITY CONTENTS COMPRISING ADVERTISEMENT INFORMATION}

The present invention relates to a method and system for displaying augmented reality content including advertisement information. More specifically, the present invention relates to a method and apparatus for displaying augmented reality content for simultaneously displaying an object icon and an advertisement icon on a screen of an augmented reality application of a mobile terminal.

Recently, as the use of portable terminals such as mobile phones, PDAs, and smart phones has become common, portable terminals having various additional services and functions have been developed. Among these additional services and functions, a location information providing technology has been developed to measure the location of a mobile terminal and provide it. Since the technology of measuring the location of a mobile terminal can be used in conjunction with other services, it is very useful for its research. It is becoming a field.

One such location information providing technology is being researched in Augmented Reality technology. Augmented reality technology is a technology derived from virtual reality technology, and refers to a technology for improving the awareness of the real world. Unlike virtual reality technology, which excludes interaction with the real world and handles interactions only in the pre-established virtual space, augmented reality technology actually monitors real-time information pre-built based on real-time processing through a special interface. It is a technology that allows the observer to make a quick and convenient situation judgment on the real world observation area by superimposing the real world image and providing interaction with the real world.

However, the conventional augmented reality application only iconizes the object itself linked to the camera screen. The icon may refer to a building or an object on an actual screen and may be a virtual object such as a picture or a text having a location value. Conventional icons, whether real objects or virtual objects, represent connections with the objects themselves, and there is a limit in expressing advertising effects with conventional icons only.

The present invention has been made to solve the above problems, and an object of the present invention is to provide a method and system for displaying augmented reality content to simultaneously display the object icon and the advertisement icon on the screen of the augmented reality application of the portable terminal.

It is also an object of the present invention to provide a management tool for modifying advertisement information such as an advertisement icon image, a web page or mobile terminal function to be linked when an advertisement icon is clicked, and advertiser information according to the intention of the advertiser.

In the augmented reality content display method of the present invention for solving the above problems, the terminal information transmission step of obtaining the terminal information including the location information and transmits to the content server when the augmented reality application is executed, the content server A determination step of retrieving object information corresponding to location information and determining whether there is advertisement information associated with the retrieved object information, and when the advertisement information exists, the content server includes the object information and the advertisement information. Generating and transmitting the augmented reality content to the terminal and displaying the matching and displaying the augmented reality content received from the content server and an image input in real time.

In addition, the system for providing and displaying augmented reality content of the present invention, upon receiving an advertisement request from the advertiser, an advertisement server for requesting advertisement information input to the advertiser and transmitting the input advertisement information, the advertisement information transmitted from the advertisement server Receive object information from the terminal and search for object information corresponding to the location information when the terminal information including the location information is received from the terminal, determine whether there is advertisement information associated with the retrieved object information, and if the advertisement exists, When executing the content server and augmented reality application that generates and transmits augmented reality content including the advertisement information to the terminal, the terminal information is obtained and transmitted to the content server, in real time with the augmented reality content transmitted from the content server It includes a terminal for matching and displaying the input image .

According to the present invention, an object icon and an advertisement icon can be simultaneously displayed on a display unit of a mobile terminal by utilizing augmented reality technology, which has recently been in the spotlight. This allows advertisers to create more effective advertising effects, and allows users to access more diverse ads.

1 is a diagram illustrating a network configuration for providing and displaying augmented reality content including advertisement information according to an embodiment of the present invention.
2 is a block diagram showing the internal structure of a terminal 110 according to an embodiment of the present invention.
3 is a block diagram showing the internal structure of a content server 120 according to an embodiment of the present invention.
4 is a block diagram showing an internal structure of an advertisement server 130 according to an embodiment of the present invention.
5 is a flowchart illustrating a process of providing and displaying augmented reality content including advertisement information according to an embodiment of the present invention.
6 is a flowchart illustrating an operation sequence of a terminal 110 according to an embodiment of the present invention.
7 is a flowchart illustrating an operation sequence of the content server 120 according to an embodiment of the present invention.
8 is a flowchart showing an operation sequence of the advertisement server 130 according to the embodiment of the present invention.
9 is a diagram illustrating an example in which an object icon and an advertisement icon are displayed through an augmented reality application of the terminal 110.
10 is a diagram illustrating an embodiment of connecting to a web page linked to the advertisement icon when the advertisement icon is touched.
11 illustrates an example of an advertisement information input interface provided to an advertiser.

In the embodiment of the present invention described below, the content to be displayed through the augmented reality application of the terminal is called augmented reality content or AR content.

The AR content includes object information indicating an object on a building or an actual screen, and advertisement information. The object information and the advertisement information are displayed as an object icon and an advertisement icon in the augmented reality application of the terminal, respectively. In addition, the advertisement information according to an embodiment of the present invention may be independent information independent of the object information. For example, the object information is information about a specific building, but the advertisement information associated with the object information about the building may be restaurant information unrelated to the building.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference symbols as possible. Further, the detailed description of well-known functions and constructions that may obscure the gist of the present invention will be omitted.

1 is a diagram illustrating a network configuration for providing and displaying augmented reality content including advertisement information according to an embodiment of the present invention. As shown in FIG. 1, the network of the present invention includes a terminal 110, a content server 120, an advertisement server 130, and an advertiser 140.

First, the advertiser 140 is a third party for displaying an advertisement in an augmented reality application. The advertisement may be a tourist attraction, a historic place, a restaurant, a traffic, a building name, a company name, an address, event information, a product, an event, and the like, but is not necessarily limited thereto and may include all kinds of contents. The advertiser 140 transmits an advertisement request to the advertisement server 130.

The advertisement server 130 receives an advertisement request from the advertiser 140. The advertisement server 130 then requests the advertiser 140 to input advertisement information for display in the augmented reality application. The advertisement information input by the advertiser 140 may include an image (shape, size, etc.) of an advertisement icon to be displayed in an augmented reality application, an object icon to which the advertisement icon is linked, a web page or a mobile terminal to be linked when the advertisement icon is clicked. It may include features, exposure options, advertiser information, but is not necessarily limited thereto. The advertisement server 130 transmits the advertisement information received from the advertiser 140 to the content server 120.

The content server 120 is a server providing local information data to the terminal 110, and provides local information and various additional information about a region and facilities desired by a user through a mobile communication network or a wireless network (WIPI, etc.). To this end, the content server 120 stores a database of information on the terrain and features located in any cell.

According to an embodiment of the present invention, the content server 120 receives terminal information (to be described later) from the terminal 110. The content server 120 extracts object information corresponding to the terminal information and determines whether there is advertisement information corresponding to the extracted object information. Since the advertisement information received by the content server 120 from the advertisement server 130 includes information on the object icon to which the advertisement icon is associated, the content server 120 can know the mapping relationship between the arbitrary object icon and the advertisement icon. have.

If there is advertisement information corresponding to the retrieved object information, the content server 120 generates AR content including object information and advertisement information and transmits the generated AR content to the terminal 110. Of course, if there is no advertisement information corresponding to the retrieved object information, the content server 120 generates AR content including only object information and transmits it to the terminal 110.

 The terminal 110 acquires terminal information for receiving AR content when detecting execution of an augmented reality application. The terminal information may be location information, direction information, slope information, etc. of the terminal, and the location information may be geographic latitude and longitude information.

The terminal 110 transmits the obtained terminal information to the content server 120. The terminal 110 receives AR content transmitted from the content server 120 in response to the terminal information. The AR content includes object information indicating an object on a building or an actual screen, and advertisement information. The terminal 110 displays the object information and the advertisement information on the display unit as an object icon and an advertisement icon, respectively. In this case, the advertisement icon is a 2D image standardized to a predetermined size and is displayed spaced apart from the object icon at a predetermined distance and position.

9 illustrates an example in which an object icon and an advertisement icon are displayed through an augmented reality application of the terminal 110 according to an exemplary embodiment of the present invention.

As shown in FIG. 9, the augmented reality application of the terminal 110 displays the AR content by dividing the display unit of the terminal 110 into a camera layer and an icon layer. In this case, an actual image input through the camera is displayed on the camera layer, and an object icon and an advertisement icon are displayed on the icon layer.

Referring to FIG. 9, the terminal 110 simultaneously displays an arbitrary object icon 910 and an advertisement icon 920 associated with it. In this case, the advertisement icon 920 is displayed spaced apart from the set distance from the object icon 910.

According to an embodiment of the present invention, when the user touches the advertisement icon 920, the user may be connected to a web page linked to the advertisement icon 920 or a specific function of the terminal may be performed. An example is shown in FIG. 10.

FIG. 10 illustrates an embodiment in which a preset web page is displayed when an advertisement icon is touched. Although FIG. 10 describes an embodiment of displaying a web page when an advertisement icon is touched, according to another embodiment of the present invention, it may be set to perform a specific function of the portable terminal. For example, when you touch the Starbucks advertising icon, you can launch a payment window where you can order Starbucks coffee.

2 is a block diagram showing the internal structure of a terminal 110 according to an embodiment of the present invention. As shown in FIG. 2, the terminal 110 of the present invention includes a mobile communication network module 210, a wireless network module 220, a gyro sensor 230, a camera 240, and a touch screen unit 250. The unit 260 may include a controller 270.

The mobile communication network module 210 performs a function of receiving corresponding data for wireless communication of the terminal 110. The mobile communication network module 210 may include an RF transmitter for up-converting and amplifying a frequency of a transmitted signal, and an RF receiver for low noise amplifying and down-converting a received signal. In addition, the mobile communication network module 210 may receive data through a wireless channel, output the data to the controller 270, and transmit data output from the controller 270 through the wireless channel. According to an embodiment of the present invention, the mobile communication network module 220 may transmit terminal information to the content server 120 or receive AR content transmitted from the content server 120.

The wireless network module 220 attempts to access an access point (AP), and receives a radio signal for this purpose. According to an embodiment of the present invention, the wireless network module 220 may be a Wi-Fi module, in which case the standard may be in accordance with IEEE 802.11.

The gyro sensor 230 measures direction and inclination information of the terminal 110 and transmits the measurement result to the controller 270.

The camera 240 includes an image sensor capable of digitizing the photographed image. In this case, CMOS, CCD, NMOS, or the like may be used as the image sensor. When the camera 240 executes an AR application, the camera 240 may transfer an image acquired through an image sensor to a buffer, and the buffered image may be displayed through a display unit.

The touch screen unit 250 includes a touch sensor unit 251 and a display unit 252. The touch sensor unit 251 detects a user's touch input. The touch sensor unit 251 is composed of a touch sensor such as a capacitive overlay, a pressure type, a resistive overlay, an infrared beam, or a pressure sensor. It may be configured. In addition to the sensors, all kinds of sensor devices capable of detecting contact or pressure of an object may be configured as the touch sensor unit 251 of the present invention. The touch sensor unit 251 detects a user's touch input, generates a detection signal, and transmits the detected signal to the controller 270. The detection signal includes coordinate data input by a user. When the user inputs the touch position movement operation, the touch sensor unit 251 generates a detection signal including coordinate data of the touch position movement path and transmits the detected signal to the controller 270. According to an embodiment of the present disclosure, the touch sensor unit 251 may receive a touch input signal generated for at least one of an object icon and an advertisement icon displayed on the display unit 252 when the augmented reality application is driven.

The display unit 252 may be formed of a liquid crystal display (LCD), organic light emitting diodes (OLEDs), active matrix organic light emitting diodes (AMOLEDs), and the like. The menu 110, input data, function setting information, and other various information of the 110 are visually provided to the user. The display unit 252 outputs a boot screen, a standby screen, a menu screen, a call screen, and other application screens of the terminal 110. According to an embodiment of the present invention, the display unit 252 may display an object icon and an advertisement icon included in the AR content received from the content server 120 when the augmented reality application is executed.

The storage unit 260 stores a program and data necessary for the operation of the terminal 110 and may be divided into a program area and a data area. The program area may include a program for controlling the overall operation of the terminal 110 and an operating system (OS) for booting the terminal 110, an application program required for playing multimedia content, and other optional functions of the terminal 110, such as a camera. You can save the functions, sound playback functions, and applications required for image or video playback functions. The data area is an area in which data generated according to the use of the terminal 110 is stored, and may store an image, a video, a phone book, and audio data. In particular, the storage unit 260 according to an embodiment of the present invention may store an augmented reality application.

The controller 270 controls a series of processes in which the terminal 110 simultaneously displays the object icon and the advertisement icon on the screen of the augmented reality application. To this end, the controller 270 according to the embodiment of the present invention includes a terminal information generator 271 and an AR content display controller 272.

The terminal information generator 271 acquires terminal information to be provided to the content server 120 when the AR application is executed by the terminal 110. The terminal information may be location information, direction information, slope information, etc. of the terminal 110. The terminal information generator 271 obtains the geographical latitude and longitude information of the terminal 110 by driving the mobile communication network module 210 or the wireless network module. In addition, the terminal information generator 271 drives the gyro sensor 230 to measure direction and inclination information of the terminal 110. In addition, according to an exemplary embodiment of the present invention, the terminal information generator 271 may acquire an image photographed by the camera 240. That is, the terminal information generator 271 may drive a corresponding block of the terminal 110 to control a series of processes of generating terminal information by obtaining position information, direction information, tilt information, and photographed image information of the terminal. have. The terminal information generator 271 may transmit the generated terminal information to the content server 120 through the mobile communication network module 210.

The AR content display control unit 272 receives the AR content received from the content server 120. The AR content includes object information and advertisement information. Then, the AR content display control unit 272 matches the AR content with the image input in real time through the camera 240 and controls the display unit 252 to simultaneously display the real time image and the AR content. In detail, the AR content display controller 272 matches and displays an object icon corresponding to the object information and an advertisement icon corresponding to the advertisement information with an image input in real time.

On the other hand, the controller 270 may display a web page linked to the advertisement icon or control to execute a specific function of the terminal 110 when a touch input for the advertisement icon is detected.

3 is a block diagram showing the internal structure of a content server 120 according to an embodiment of the present invention. As shown in FIG. 3, the content server 120 may include a wired / wireless interface unit 310, a database 320, and a controller 330.

The wired / wireless interface unit 310 provides a wireless interface or a wired interface through which the content server 120 is connected to the terminal 110 or the advertisement server 130 to transmit and receive information. In this case, the interface through which the content server 120 is connected to the terminal 110 is a wireless interface, and the interface through which the content server 120 is connected with the advertisement server 130 may be a wired or wireless interface. When the wired / wireless interface 310 operates as a wireless interface, an operation method may be the same as that of the mobile communication network module 210 of FIG. 2. The content server 120 may receive terminal information transmitted from the terminal 110 or transmit AR content to the terminal 110 through the wired / wireless interface 310. In addition, the content server 120 may receive advertisement information transmitted from the advertisement server 130 through the wired / wireless interface unit 310.

The database 320 stores object information (content) corresponding to geographical locations (latitude and longitude). Here, the object information may be provided in various ways depending on the location and stored in the database 320. In addition, according to an embodiment of the present invention, the database 320 may store advertisement information associated with any object information. That is, the location information, object information, and advertisement information are matched with each other and stored in the database 320.

The controller 330 controls a series of processes for providing the regional information data to the terminal 110 through the AR application. To this end, the controller 330 may further include an AR content generator 331 and an advertisement information processor 332.

First, the advertisement information processor 332 receives advertisement information transmitted from the advertisement server 130. The advertisement information may include an image (shape, size, etc.) of an advertisement icon to be displayed in an augmented reality application, an object icon to which the advertisement icon is linked, a specific function of a web page or a mobile terminal to be linked when the advertisement icon is clicked, exposure options, or advertiser information. It may include at least one of. The advertisement information processor 332 delivers the advertisement information to the AR content generator 331.

The AR content generation unit 331 receives terminal information, and searches the database 320 for object information corresponding to location information of the terminal included in the terminal information. The AR content generator 331 converts the retrieved object information into a format that can be driven by an AR application to generate AR content.

In this case, the AR content generator 330 determines whether there is advertisement information corresponding to the retrieved object information. When there is advertisement information corresponding to the object information, the AR content generation unit 330 generates AR content including object information and advertisement information and transmits the generated AR content to the terminal 110. The AR content is displayed on the display unit of the terminal 110 through an object icon and an advertisement icon, respectively.

4 is a block diagram showing the internal structure of the advertisement server 130 according to an embodiment of the present invention. As shown in FIG. 4, the advertisement server 130 of the present invention may include a wired / wireless interface unit 310, an advertisement information database 420, and a controller 430.

The wired / wireless interface unit 410 provides a wireless interface or a wired interface to which the advertisement server 130 is connected to the content server 120 or the advertiser 140 to transmit and receive information. When the wired / wireless interface 410 operates as a wireless interface, an operation method may be the same as that of the mobile communication network module 210 of FIG. 2. The advertisement server 130 may receive an advertisement request transmitted from the advertiser 140 or transmit advertisement information to the content server 120 through the wired / wireless interface 410.

The advertisement information database 420 includes an image (shape, size, etc.) of an advertisement icon to be displayed in an augmented reality application, an object icon to which the advertisement icon is associated, a specific function of a web page or a mobile terminal to be linked when the advertisement icon is clicked, and an exposure option. Store advertisement information including advertiser information.

The controller 430 controls the overall operation of the advertisement server 130. In particular, the controller 430, upon receiving an advertisement request from the advertiser 140, requests input of advertisement information, receives advertisement information input from the advertiser 140, and transmits the advertisement information to the content server 120. You can control the process of To this end, according to an embodiment of the present invention, the controller 430 may include an advertisement information manager 431.

The advertisement information manager 431 provides an interface for the advertiser 140 to input advertisement information for display through the AR application. An example of an advertisement information input interface provided to the advertiser 140 is shown in FIG. 11. The advertisement information manager 431 may provide the advertisement information input interface to the advertiser 140 through a web page. The advertisement information manager 431 may request the advertiser 140 to input advertisement information through a web page. Here, the advertisement information requesting input from the advertiser 140 may include advertiser information, object information to be linked, an advertisement icon image / size, a web page to be linked to the advertisement icon, and the like, as shown in FIG. 11.

In addition, the advertisement information manager 431 provides an interface for editing advertisement information to the advertiser 140 through a web page when receiving an edit request for advertisement information previously input from the advertiser 140. The advertisement information manager 431 receives a modification to the advertisement information from the advertiser 140, and corrects or updates the stored advertisement information.

Meanwhile, in FIGS. 2 to 4, the controller is provided with at least one functional block and each block performs a different function. However, this is merely for technical convenience, and the functions are not necessarily distinguished in this way. . For example, it should be noted that the controller 270 may perform a function performed by the terminal information generator 271 of FIG. 2.

5 is a flowchart illustrating a process of providing and displaying augmented reality content including advertisement information according to an exemplary embodiment of the present invention.

First, in step S510, the advertiser 140 transmits an advertisement request to the advertisement server 130. In step S515, the advertisement server 130 provides the advertiser 140 with an interface for inputting advertisement information and requests that the advertisement information be input. Then, in step S517, the advertiser 140 displays an image (shape, size, etc.) of an advertisement icon to be displayed in the augmented reality application, an object icon to which the advertisement icon is associated, a web page to be linked when the advertisement icon is clicked, or a specific function of the mobile terminal. Enter advertisement information, including exposure options and advertiser information.

In step S520, the advertisement server 130 transmits the advertisement information to the content server 120.

Meanwhile, the terminal 110 executes an AR application and obtains terminal information in step S530. The terminal information may include location information of the terminal 110, direction information, and slope information of the terminal 110. In operation S535, the terminal 110 transmits the obtained terminal information to the content server 120.

In operation S540, the content server 120 searches for object information based on the terminal information. That is, the content server 120 searches the database 320 for object information corresponding to the location based on the location information of the terminal included in the terminal information.

In operation S545, the content server 120 determines whether advertisement information corresponding to the retrieved object information exists. In the presence of advertisement information, the content server 120 generates AR content including object information and advertisement information. On the other hand, in the absence of advertisement information, the content server 120 generates AR content including only object information. In operation S550, the content server 120 transmits the AR content to the terminal 110.

In step S555, the terminal 110 receives the AR content transmitted from the content server 120. In addition, the terminal 110 may interwork the received AR application with the received AR content and include object information and advertisement information based on a real-time image obtained through a camera. In this case, the terminal 110 displays the object information as the object icon and the advertisement information as the advertisement icon. According to an embodiment of the present invention, the advertisement icon is a 2D-shaped image of a preset size and may be displayed at a predetermined distance and position with the object icon.

In operation S560, when the advertisement icon displayed on the display unit is touched through the AR application, the terminal 110 may display a web page linked to the advertisement icon or perform a specific function of the portable terminal.

6 is a flowchart illustrating an operation sequence of the terminal 110 according to an embodiment of the present invention.

First, the terminal 110 detects execution of an AR application in step S605. Then, in step S610, the terminal 110 acquires terminal information including location information, direction information, and slope information of the terminal, and transmits the obtained terminal information to the content server 120 in step S615.

In operation S620, the terminal 110 determines whether AR content is received from the content server 120. Upon receiving AR content, the terminal 110 determines whether advertisement information is included in the received AR content in step S625.

When the advertisement information is included, the terminal 110 proceeds to step S630 to display the object icon corresponding to the object information and the advertisement icon corresponding to the advertisement information on the display unit according to a preset distance and position. In operation S635, the terminal 110 determines whether a touch is detected on the advertisement icon. When the touch is detected, the terminal 110 may connect to a website linked to the advertisement icon or perform a specific function of the preset terminal 110 in operation S640.

On the other hand, when the advertisement information is not included in step S625, the terminal 110 proceeds to step S645 to display an object icon corresponding to the object information on the display unit. In operation S650, the terminal 110 determines whether a touch is detected on the object icon, and performs a corresponding function in operation S655 when the touch is detected. For example, when detecting a touch on an object icon, the terminal 110 may display object information (company name, tourist information, restaurant information, traffic information, address, product, etc.) corresponding to the object icon.

7 is a flowchart illustrating an operation sequence of the content server 120 according to an embodiment of the present invention.

First, in operation S710, the content server 120 receives terminal information from the terminal 110. Then, the content server 120 extracts the terminal location information included in the terminal information in step S720, and searches the database 320 for object information according to the extracted terminal location information.

In operation S730, the content server 120 determines whether there is advertisement information associated with the retrieved object information. If there is advertisement information, the content server 120 generates AR content including advertisement information in S740. Meanwhile, in the absence of advertisement information, the content server 120 generates AR content including only object information.

The content server 120 transmits the AR content generated in step S750 to the terminal.

8 is a flowchart illustrating an operation sequence of the advertisement server 130 according to an embodiment of the present invention.

First, in operation S805, the advertisement server 130 determines whether an advertisement request or a modification request for previously input advertisement information is received from the advertiser 140.

Upon reception, the advertisement server 130 provides the advertiser 140 with an interface for inputting or modifying advertisement information in operation S810. The advertisement server 130 receives advertiser information in S815. The advertiser information may be a serial number (business number or social security number) for identifying an advertiser, a business location, an address, and the like.

In addition, the advertisement server 130 may receive object information to be associated with advertisement information input in operation S820. This is a process of setting an object icon to move together with an advertisement icon in an AR application. For example, if the advertiser 140 wants to display an icon for advertising his company in association with the XX building located in Jongno-gu, Seoul, the object information to be linked may be set to the XX building.

In operation S825, the advertisement server 130 may receive information about an image and a size of the advertisement icon. The image of the advertisement icon may be in various shapes such as square, rectangle, balloon, circle, and fan.

 In operation S830, the advertisement server 130 may receive information regarding a specific function of the terminal 110 to be executed or the web page to be linked when the advertisement icon is touched.

In operation S835, the advertisement server 130 determines whether the input of the advertisement information is completed, and if not, proceeds to step S845 to correct the advertisement information or input additional information.

Meanwhile, upon completion of the advertisement information input, the advertisement server 130 transmits the advertisement information generated in step S840 to the content server 120.

According to the above-described embodiments of the present invention, the object icon and the advertisement icon may be simultaneously displayed on the display unit of the mobile terminal using augmented reality technology. This allows advertisers to create more effective advertising effects, and allows users to access more diverse ads.

The embodiments of the present invention disclosed in the present specification and drawings are intended to be illustrative only and not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

For example, in the present invention, the content server and the advertisement server are disclosed as separate servers that are physically separated, but the embodiment may be modified so that the content server simultaneously performs the function of the advertisement server.

110: terminal 120: content server
130: ad server 140: advertiser
<Terminal: 110>
210: mobile communication network module 220: wireless network module
230: gyro sensor 240: camera
250: touch screen unit 260: storage unit
<Content server: 120>
310: wired and wireless interface unit 320: database
330: control unit
<Ad server: 130>
410: wired and wireless interface unit 420: advertising information database
430: control unit

Claims (12)

In the augmented reality content display method,
A terminal information transmitting step of obtaining, by the terminal, terminal information including location information and transmitting the terminal information to a content server when the augmented reality application is executed;
Determining, by the content server, searching for object information corresponding to the location information, and determining whether there is advertisement information associated with the retrieved object information;
Augmented reality content transmission step of, when the advertisement information exists, the content server generating augmented reality content including the object information and advertisement information and transmitting the same to the terminal; And
And displaying, by the terminal, matching and displaying the augmented reality content received from the content server and an image input in real time.
The method of claim 1, wherein the displaying step,
An object icon corresponding to the object information and an advertisement icon corresponding to the advertisement information are displayed on the image,
The advertising icon is augmented reality content display method characterized in that the display is spaced apart from a predetermined distance and position from the object icon.
The method of claim 2,
And detecting a touch input for the advertisement icon, displaying a web page linked to the advertisement icon.
The method of claim 2,
And detecting a touch input with respect to the advertisement icon, performing a function of a terminal preset to the advertisement icon.
According to claim 1, Before the terminal information transmission step,
An advertiser sends an advertisement request to an advertisement server;
Requesting, by the advertisement server, the advertiser to input advertisement information; And
And a step of transmitting, by the advertisement server, the input advertisement information to the content server when the advertisement information is input from the advertisement unit.
The method of claim 5, wherein the advertisement information,
Augmented reality content display method comprising at least one of an image of an advertisement icon to be displayed in the augmented reality application, the object icon to which the advertisement icon is linked, the function of the web page or terminal to be linked when the advertisement icon is clicked, or advertiser information .
In the system for providing and displaying augmented reality content,
An advertisement server which, upon receiving an advertisement request from an advertiser, requests the advertiser to input advertisement information and transmits the input advertisement information;
Receiving advertisement information transmitted from the advertisement server, searching for object information corresponding to the location information when receiving terminal information including location information from the terminal, and determining whether there is advertisement information associated with the retrieved object information; A content server generating augmented reality content including the object information and the advertisement information and transmitting the generated augmented reality content to the terminal when the advertisement exists; And
When the augmented reality application is running, the terminal information is acquired and transmitted to the content server, augmented reality content characterized in that it comprises a terminal for matching and displaying the augmented reality content and the image input in real time transmitted from the content server Provision and display system.
The method of claim 7, wherein the terminal,
And displaying an object icon corresponding to the object information and an advertisement icon corresponding to the advertisement information on the image.
The method of claim 8, wherein the terminal,
And displaying the advertisement icon at a predetermined distance and position from the object icon.
The method of claim 9, wherein the terminal,
And a web page linked to the advertisement icon when detecting a touch input to the advertisement icon.
The method of claim 9, wherein the terminal,
When detecting a touch input with respect to the advertisement icon, the augmented reality content providing and display system, characterized in that for performing the function of the terminal preset to the advertisement icon.
The method of claim 7, wherein the advertisement information,
And providing at least one of an image of an advertisement icon to be displayed in an augmented reality application, an object icon to which the advertisement icon is linked, a function of a web page or a terminal to be linked when the advertisement icon is clicked, or advertiser information. Display system.








KR1020110014172A 2011-02-17 2011-02-17 Method and system for displaying augmented reality contents comprising advertisement information KR20120094727A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014133272A1 (en) * 2013-02-28 2014-09-04 Samsung Electronics Co., Ltd. Content delivery system with augmented reality mechanism and method of operation thereof
KR20150073259A (en) * 2013-12-20 2015-07-01 에스케이플래닛 주식회사 Method of servicing information of polygon region and apparatus for the same
KR20210110950A (en) * 2020-03-02 2021-09-10 (주)임퍼펙트 Apparatus and method for implementing advertising using augmented technology
KR102322847B1 (en) * 2021-04-21 2021-11-05 (주)올포랜드 Method for providing advertisement in virtual reality, server for providing virtual reality and computer program for the same

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2014133272A1 (en) * 2013-02-28 2014-09-04 Samsung Electronics Co., Ltd. Content delivery system with augmented reality mechanism and method of operation thereof
US9654818B2 (en) 2013-02-28 2017-05-16 Samsung Electronics Co., Ltd. Content delivery system with augmented reality mechanism and method of operation thereof
KR20150073259A (en) * 2013-12-20 2015-07-01 에스케이플래닛 주식회사 Method of servicing information of polygon region and apparatus for the same
KR20210110950A (en) * 2020-03-02 2021-09-10 (주)임퍼펙트 Apparatus and method for implementing advertising using augmented technology
KR102322847B1 (en) * 2021-04-21 2021-11-05 (주)올포랜드 Method for providing advertisement in virtual reality, server for providing virtual reality and computer program for the same
KR20220145249A (en) * 2021-04-21 2022-10-28 (주)올포랜드 Method for providing advertisement in virtual reality, server for providing virtual reality and computer program for the same

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