KR20120034434A

KR20120034434A - Ad Auction & Ad Serving System

Info

Publication number: KR20120034434A
Application number: KR1020100095993A
Authority: KR
Inventors: 강병구; 강명삼; 공재주; 변창규; 박건호; 이병규; 조현준
Original assignee: 강병구
Priority date: 2010-10-01
Filing date: 2010-10-01
Publication date: 2012-04-12

Abstract

The present invention relates to?, And more particularly, in a service for providing advertisement information through an internet website, a website owner or operator (hereinafter referred to as a 'site owner') may select a schedule or a specific portion of a website from an advertisement space ( Set up and set up as 'Ad Inventory'), put it in the auction, and set the bidding history of the bidder who wants to advertise in the relevant Ad Inventory (hereinafter 'Advertiser'). Internet website real-time monetary advertising auction service and a series of internet website monetary advertising service that allows advertisers to pay a certain amount of advertising fees to site owners who display their ads.
The present invention provides an advertisement inventory setting screen (AISUI) that allows a site owner to designate an advertisement inventory and set conditions related thereto according to a condition desired by the site owner, and the advertisement is designated / set by the AISUI. The site owner himself is an auctioneer who auctions and automatically or manually bids for bidding that meets his or her terms, allowing you to place paid ads on your website, as well as direct deals between site owners and advertisers. Real-time revenue-based ad auction service and advertisers can create their own ads and set the conditions related to them, thereby realizing reasonable advertising costs and enabling more detailed marketing. Advertising setting screen (ASUI; Advertising It is intended to propose a profitable advertisement service for internet websites that provides a setting user interface, and allows site owners to place advertisements set through the ASUI on their websites and to receive a certain amount of advertising fees from advertisers.

Description

Ad Auction and Ad Serving System {omitted}

The present invention relates to an advertisement auction and advertisement service system, and more particularly, in a service for providing advertisement information through an internet website, a site owner designates and sets a schedule or a specific portion of his website as an advertisement inventory. After that, the auction is auctioned, and a series of real-time profitable auction services and the advertisers can automatically advertise the bidding of advertisers who want to advertise in the corresponding advertising inventory. It relates to a series of Internet revenue-based advertising services that allow a site owner to pay a certain advertising fee.

Every Internet website has a space for posting various kinds of information or advertisements, just like a newspaper page. In other words, all Internet websites already have spaces for providing various kinds of information or advertisements for a fee. However, the lack of the need and ideas for site owners to dedicate a schedule or a specific space of their website as an advertising space, and there are not many service providers who provide such services, but there is a service provider due to lack of publicity. The reality is that it is not well known.

In addition, even the existing services provided in the form of a text or widget (PC, mobile phone, blogs, cafes, etc. without using a web browser, such as weather, calendar, calculator, news, games, stock information, etc., mini-applications can be used directly As the services provided in addition to the program) are mainstream, they cannot provide services that can be advertised in the type and form required by advertisers, and thus do not lead to actual advertising effects, and do not generate sufficient revenue for site owners. Efficient, effective and profitable advertising is not to be seen.

Therefore, the present invention is to solve the above problems, and shows a very different difference from the existing advertiser-oriented online advertising type in that the site owner himself prepares the inventory of the ad and advertises using the auction method. The difference is that by directly trading an ad transaction between the site owner and the advertiser, the advertisement cost is lowered and the reasonable advertisement cost is presented, and the site owner is presented with a model for generating revenue from the advertisement. In addition, it is possible to apply various advertising types such as flash / image / video, away from the existing text-based keyword ads, and to achieve satisfactory advertisement effects to advertisers, and to enable aggressive advertising marketing suitable for a specific group. Its purpose is to enable intensive and effective advertising.

According to a feature of the present invention for achieving the above object, the site owner connected to the system and the advertiser connected to the system via the Internet, and registered and specified in the auction inventory by the site owner connected to the advertiser in the auction The main server for registering to serve the advertisements produced by the website, the advertisement inventory setting that allows the site owner to specify and set the advertisement inventory, and the advertisement inventory and advertisements that provide an interface for setting the advertisement produced by the advertiser. A registration server, an ad inventory auction server that provides an interface for bidding on a registered ad inventory, a site owner's ad serving server for registered advertisements, an interface for the advertiser to pay a successful bid to the site owner, and Pay your ad placements to your site owners. Ad inventory and advertisement payment server and member information providing the interface, advertisement inventory registration information, advertising inventory auction information, advertisement registration information, advertisement placement information, successful bids and payment fees payment information, etc. It is characterized by including a database.

In addition, the main server manages and controls the access permission (login) and access status of the registered members and registered members of each type of site owner and advertiser, and the advertisement inventory registration, advertisement registration, advertisement according to the process provided from each server It includes an operating program for managing and controlling inventory auctions and advertisements, and a database management unit (DBMS) that provides an interface for inputting, searching, and searching data of a database.

In addition, the advertisement inventory and advertisement registration server displays an advertisement inventory and advertisement registration interface for generating advertisement inventory and advertisement from information input by the site owner and advertiser according to the presentation of various information already stored in the database by the operator. Characterized in providing.

In addition, the advertising inventory auction server auction user for registering the travel planning information (auction items) of the designed auction user (auctioneer) of the advertising inventory set up and registered through the advertising inventory and the advertisement registration server in the database. A program providing an auction registration request interface of (auctioneer) and an auction registration request of an auction user (auctioneer) provides an operator interface for reviewing an auction registration request item and registering it in a database.

In addition, the advertisement inventory auction server provides bidder interface and bidding program that provides potential bidders with information about the advertising inventory registered in the database and allows potential bidders to register with the advertiser members and make bids in order to obtain bidding qualifications. And the bidding program is registered through the bidding history stored in the database to the site owners of the corresponding details, and the site owner to provide an interface that allows you to automatically or manually bid bidding.

In addition, the ad serving server provides information about the advertisements of the advertisers registered in the database to potential ad publishers (site owners), and at the same time the potential ad publishers (site owners) to the site owner member to obtain eligibility for advertisement placement. It is characterized by providing an advertisement display interface for subscribing to and performing advertisements.

In addition, the advertisement inventory and the advertisement payment server provides an interface for the successful bidder determined by the advertisement inventory auction server to pay the winning bid to the site owner, and the advertiser pays the ad serving fee to the site owner who has displayed the advertisement on the ad serving server. It is done.

In addition, the database includes a member information unit storing registered site owner and advertiser member information, an advertisement inventory and an advertisement condition storing unit storing the advertisement inventory and related information necessary for setting and registering the advertisement inventory, and the advertisement inventory set and registered by the site owner. And a storage unit, an advertisement storage unit set and registered by an advertiser, an advertisement inventory bidding and auction information storage unit, an advertisement publication storage unit, an advertisement inventory, and an advertisement payment information storage unit.

Ad auction and ad serving service system according to the present invention is very different from the existing advertiser-oriented online advertising type in that the site owner himself prepares the advertising inventory and uses the auction method to display the ads, the difference is By directly trading an ad transaction between the site owner and the advertiser, the advertisement cost is lowered, the rational advertisement cost is presented, and the site owner is presented with the model of profit generation due to the advertisement. In addition, it is possible to apply various advertising types such as flash / image / video, away from the existing text-based keyword ads, to achieve satisfactory advertisement effects to advertisers and to enable aggressive advertising marketing suitable for specific groups. It has the effect of enabling intensive and effective advertising.

1 is a block diagram according to an embodiment of the present invention.
2 is a block diagram showing the structure of a database in the present invention;
3 is a flowchart illustrating a process of designating and setting an advertisement inventory in the present invention.
Figure 4 is a flow chart illustrating the advertising inventory bidding process in the present invention.
Figure 5 is a flowchart showing the advertising inventory successful bid process in the present invention.
Figure 6 is a flow chart illustrating a successful bid payment settlement and advertisement delivery process of the advertising inventory successful bidder in the present invention.
7 is a flowchart showing a process of setting advertisements in the present invention.
8 is a flowchart showing a process of posting an advertisement in the present invention.
9 is a flowchart illustrating a process of payment of the advertisement placement fee of the advertiser in the present invention.

The advertisement auction and advertisement service system according to the present invention registers an advertisement inventory designated and set by a site owner and an advertiser connected to the system and an advertiser connected to the system through the Internet, and is produced by the advertiser. A main server for registering to serve ads, an ad inventory setting that allows site owners to specify and set up an ad inventory, and an ad inventory and ad registration server that provides an interface for setting up advertiser-generated ads, An ad inventory auction server that provides an interface for bidding on registered ad inventory, a site owner's ad serving server for registered advertisements, an interface for advertisers to make a payment to the site owner, and the advertiser Interface for paying for your ads Includes a database that stores the information provided by the advertisement inventory and advertisement payment server and member, advertisement inventory registration information, advertisement inventory auction information, advertisement registration information, advertisement placement information, successful bids and payment fees Characterized in that configured.

Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings.

1 is a block diagram according to an embodiment of the present invention, Figure 2 is a block diagram showing the configuration of the database in the present invention, Figure 3 is a flowchart showing the process of specifying and setting the advertising inventory in the present invention, Figure 4 is a flowchart showing an advertising inventory bidding process according to the present invention, FIG. 5 is a flowchart showing an advertising inventory bidding process according to the present invention, and FIG. 6 is a flowchart showing a successful bid settlement and advertisement serving process of an advertising inventory successful bidder according to the present invention. 7 is a flowchart illustrating a process of setting advertisements in the present invention, FIG. 8 is a flowchart illustrating a process of posting advertisements in the present invention, and FIG. 9 is a process of setting an advertisement fee of an advertiser in the present invention. This is the flowchart shown.

According to the present invention, in a service for providing advertisement information through an Internet website, a website owner or operator (hereinafter referred to as a 'site owner') designates a schedule or a specific portion of his website as an advertisement space (hereinafter referred to as an 'ad inventory'). And a set of internet website real-time profitable advertisements that allow bidding of bidders (hereinafter 'Advertisers') who want to advertise in the corresponding advertising inventory and proceed with the advertisement by setting the bidding auction. It relates to an auction service and a series of profitable advertisement service for Internet websites that allow advertisers to pay a certain amount of advertising fees to site owners who place their ads.

The present invention provides an advertisement inventory setting screen (AISUI) that allows a site owner to designate an advertisement inventory and set conditions related thereto according to a condition desired by the site owner, and the advertisement is designated / set by the AISUI. The site owner himself is an auctioneer who auctions and automatically or manually bids for bidding that meets his or her terms, allowing you to place paid ads on your website, as well as direct deals between site owners and advertisers. Real-time revenue-based ad auction service and advertisers can create their own ads and set the conditions related to them, thereby realizing reasonable advertising costs and enabling more detailed marketing. Advertising setting screen (ASUI; Advertising It is intended to propose a profitable advertisement service for internet websites that provides a setting user interface, and allows site owners to place advertisements set through the ASUI on their websites and to receive a certain amount of advertising fees from advertisers.

The present invention provides a main server for providing and operating an internet website real-time revenue-type advertising auction and ad serving service with respect to access management of site owners and advertisers connected to the system through the Internet, and input conditions of connected site owners and advertisers. 110,

An advertisement inventory and advertisement registration server 120 that provides a process for a site owner to register after setting and setting an advertisement inventory and a process for setting and registering an advertisement by an advertiser;

An advertising inventory auction server 130 that checks the bidding status of bidders (advertisers) who bid on the ad inventory registered by the site owner, checks the bidding history, and provides a series of auction processes for automatic or manual bidding;

Ad serving server 140 for the management of a series of processes for the site owner to display the advertisements on their website for the advertisements registered by the advertiser,

Ad inventory and advertising payment server 150 for managing the overall payment process for the advertiser successful bidder pays the site owner, or the advertiser pays the advertising fee to the site owner,

Including a member's information, it comprises a database 160 that stores a series of all relevant information for providing an internet website real-time profitable advertising auction service and the Internet website profitable advertising service.

The main server 110 manages and controls the access permission (login) and access status of members registered and registered by type of site owner and advertiser, and registers an advertisement inventory according to a process provided from each process server (120, 130, 140, 150). Including an operation program that manages and controls advertisement registration, advertisement inventory auction, and advertisement publication, and a database management unit (DBMS) that provides an interface for data input, search, and inquiry of the database 160. It is composed.

The advertisement inventory and advertisement registration server 120 displays an advertisement inventory for generating an advertisement inventory and advertisements from the information inputted by the site owner and the advertiser according to the presentation of various information already stored by the operator in the database 160 and It is configured to include an advertisement inventory providing an advertisement registration interface and advertisement setting and registration program.

The advertisement inventory auction process server 130 is a database 170 for travel planning information (auction items) of the designed auction user (auctioneer) of the advertisement inventory set and registered through the advertisement inventory and advertisement registration process server 120 The program provides the auction registration request interface of the auction user (auctioneer) and registers the auction registration request item in the database 170 after auction registration request of the auction user (auctioneer) for registering as an auction item in It includes a travel plan auction registration program that provides an operator interface for approval.

The advertisement inventory auction process server 130 may provide information on the advertisement inventory registered in the database 160 to potential bidders, and at the same time, the potential bidders may register with the advertiser member and make a bid to obtain a bid qualification. Advertisement that is registered through the bidder interface, the bidding program and the bidding program and the bidding history stored in the database 160 to the site owner and the bidding history so that the site owner can bid automatically or manually It includes an inventory bidding program.

The ad serving process server 140 provides information on the advertisements of the advertisers registered in the database 160 to potential ad publishers (site owners) and at the same time the potential ad publishers (site owners) acquire the advertisement display qualifications. In order to join the site owner member and to run the advertisement display interface and advertising program is configured to include.

The advertisement inventory and the advertisement payment process server 150, the successful bidder determined in the advertisement inventory auction process server 130 pays the successful bid to the site owner, and the advertiser advertises to the site owner who advertised in the ad serving process server 140 It includes an advertising inventory and an advertisement payment program that provides a process for paying a publication fee.

The database 160 includes a member information unit storing registered site owner and advertiser member information, an advertisement inventory and advertisement condition storing unit storing advertisement information and related information necessary for setting and registering an advertisement inventory and advertisements, and advertisements set and registered by the site owner. The inventory storage unit, the advertisement storage set and registered by the advertiser, the advertising inventory bidding and auction information storage unit, the advertisement display storage unit, the advertising inventory and the advertisement payment information storage unit.

The present invention has been described above with reference to one embodiment shown in the drawings, but this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent embodiments are possible therefrom. .

Therefore, various substitutions, modifications, and changes may be made without departing from the spirit and scope of the present invention, which is not limited to the above-described embodiments and drawings.

110: main server
120: inventory inventory and advertisement server
130: Ad inventory auction server
140: Ad Serving Server
150: Ad inventory and advertisement payment server
160: Database

Claims

A main server for registering the advertisement inventory designated and set by the site owner and the advertiser connected to the system through the Internet and the connected site owner in the auction and for registering the advertisement produced by the advertiser;
An advertisement inventory and advertisement registration server providing an advertisement inventory setting for allowing a site owner to designate and set an advertisement inventory and an interface for setting advertisements produced by an advertiser;
An ad inventory auction server providing an interface for bidding on a registered ad inventory;
A site owner's ad serving server for registered advertisements;
An advertisement inventory and advertisement payment server that provides an interface for the advertiser to pay a successful bid to the site owner and an interface for the advertiser to pay the advertisement placement price to the site owner; And
Advertising auction and advertisement service system comprising a database that stores member information, advertisement inventory registration information, advertising inventory auction information, advertisement registration information, advertisement placement information, successful bids and payment fees.

The method of claim 1,
The main server manages and controls the access permission (login) and access status of registered members and registered members of each type of site owner and advertiser, and registers an advertisement inventory, an advertisement registration, and an advertisement inventory according to a process provided from each server. Advertisement auction and ad serving, characterized in that it comprises a database management unit (DBMS) that provides an interface for managing, controlling, and displaying data, and inputting, searching, and searching the database. Service system.

The method of claim 1,
The advertisement inventory and advertisement registration server provides an advertisement inventory and advertisement registration interface for generating advertisement inventory and advertisement from information input by the site owner and advertiser according to the presentation of various information already stored in the database by the operator. Ad auction and ad serving service system characterized in that.

The method of claim 1,
The auction inventory auction server (auction auction) for registering the auction article in the database of the planned auction user (auctioneer) of the auction user (auctioneer) set and registered through the advertising inventory and the advertisement registration server in the database Advertising auctions, characterized in that the operator provides an operator interface for reviewing the auction registration request items and then registering them in the database according to a program providing an auction registration request interface and an auction registration request from an auction user (auctioneer). Ad serving service system.

The method according to any one of claims 1 to 4,
The advertisement inventory auction server provides bidder information and bidding program and bidding program and bidding program that provides potential bidders with information about the advertising inventory registered in the database and allows the potential bidders to register and bid on the advertiser members in order to obtain bidding qualifications. Ad auction and advertisement, which provides an interface for notifying the site owner about the bids registered through the program and allowing the site owner to automatically or manually bid the published bids. Delivery service system.

The method of claim 1,
The ad serving server provides information about the advertisements of the advertisers registered in the database to potential ad publishers (site owners) and at the same time the potential ad publishers (site owners) join the site owner member in order to obtain the qualification to show ads. Ad auction and ad serving service system, characterized in that providing an advertisement display interface to perform the advertisement.

The method of claim 1,
The ad inventory and the advertisement payment server is characterized in that the successful bidder determined in the ad inventory auction server pays the winning bid to the site owner, and provides the interface for the advertiser pays the ad serving fee to the site owner who has advertised in the ad serving server. Ad Auction and Ad Serving System.

The method of claim 1,
The database includes a member information unit for storing registered site owner and advertiser member information, an advertisement inventory and advertisement condition storage unit for storing the advertisement inventory and related information necessary for setting and registration of the advertisement inventory, and an advertisement inventory storage unit set and registered by the site owner. Advertisement auction and ad serving service system, characterized in that the advertiser configured and registered, including the advertising storage, the advertising inventory bidding and auction information storage, the advertisement display storage, the advertising inventory and the advertising payment information storage.