KR20120007899A - Method and system for advertising service with winc service - Google Patents

Abstract

PURPOSE: An advertisement service system using a WINC(Wireless Internet Numbers of Content) service and method thereof are provided to enable an advertiser to select customized advertisement by providing matching advertisement information to a user. CONSTITUTION: A provider terminal(11) requests the registration of user WINC advertisement registration information inputted by a provider request to a WINC advertisement providing server(7). The WINC advertisement service providing server registers the requested provider WINC advertisement registration information. The WINC advertisement service providing server extracts the matched advertisement information by analyzing the provider WINC advertisement registration information and user information. The WINC advertisement service providing server transmits the extracted advertisement information to a user terminal(1).

Description

Advertising service system using wink service and its method {METHOD AND SYSTEM FOR ADVERTISING SERVICE WITH WINC SERVICE}

The present invention relates to a wink (WINC) service, and more particularly, when the wink (WINC) advertisement service is executed, the user provides advertisement information matching the user information and the advertisement registration information, and the user makes a predetermined reserve when the advertisement is confirmed. It relates to the technology to provide.

In general, a portable terminal includes a cellular phone, a personal digital assistant (PDA), a personal communication services phone (PCS), an IMT-2000 terminal (International Mobile Telecommunication-2000), and a GSM ( It refers to a device that provides a communication function such as a terminal, such as a global system for mobile communication.

Although these portable terminals are intended to perform a telephone call function, in addition to these telephone call functions, a short message transmission and reception function, a memory function for storing and retrieving a phone number, a lock function, an alarm function, a wallpaper setting function, an area code check function, etc. It provides various additional function services such as camera function, digital broadcast reception function, MP-3 (MPEG Audio layer-3) file playback function, and wink service function. Through a variety of additional services as described above, the portable terminal provides a lot of convenience for users living in the modern society.

In particular, a wink (wireless internet numbers of contents; WINC) service of the additional service is a wireless Internet access method through the input of a number corresponding to a letter, the access number (number) that is a number corresponding to the English wholesaler of the portable terminal user (Delimiter) + unique number (number) and hotkeys by entering a more convenient service to run the wireless Internet.

The service of the new function such as the wink (WINC) service has increased the user's desire for a variety of services, in particular, users who are used to using the wireless internet numbers of contents (WINC) service is more diverse and improved I have a desire to use wink service. Therefore, a service that meets the needs of the users is required.

In addition, with the recent rapid increase in the spread of the Internet, people all over the world share various information through the same medium of the Internet, and the advertisements using the Internet are increasing rapidly in proportion to these changes. As a method of providing an advertisement through a network, there are a method of displaying an advertisement in a banner form on a web page and a method of exporting an advertisement at a data loading time taken from one site to another when using the Internet.

However, this method brings inconvenience to the user using the Internet, and compensation for such inconvenience is not given to the user. In addition, the advertiser has a problem that can not provide only the advertisements that the user is interested in.

Therefore, an object of the present invention is to devise to improve the service requirements and problems as described above, the present invention is the corresponding advertisement information that matches the user information and the operator wink (WINC) advertisement registration information when running the wink (WINC) advertising service The present invention provides a system and a method for providing a predetermined reserve when the user confirms an advertisement.

It is also an object of the present invention to provide a system and method for transmitting a predetermined number of times of advertisement information matching user information and advertisement registration information to a corresponding user when a wink advertisement service is executed.

In addition, an object of the present invention is to insert the advertisement viewing confirmation information into the corresponding advertisement information when the user wink (WINC) advertising service is matched with the advertisement registration information transmitted to the user, and when the advertisement information is played, the advertisement watching confirmation The present invention provides a system and method for stopping the reproduction of the advertisement and continuously playing the advertisement information upon inputting information matching the displayed advertisement viewing confirmation information.

In order to achieve the above object, the present invention provides an advertisement service system using a wink service, a service provider terminal requesting registration of a business operator wink advertisement registration information input in response to a business operator request to the wink advertisement service providing server, and a registration request from the service provider terminal. Registers the registered operator wink advertisement registration information, registers the user information requested registration from the user terminal, and receives the wink advertisement service request information, the advertisement information matched to each other by analyzing the registered user information and the operator wink advertisement registration information And extracting, transmitting the extracted advertisement information to the user terminal, and receiving the advertisement reproduction completion information from the user terminal, calculating a reserve according to the corresponding advertisement viewing, and transmitting the wink advertisement service providing server to the user terminal; , Usage entered at user's request The registration information is requested to the wink advertisement service providing server, and the wink advertisement service request information is transmitted to the wink advertisement service providing server to receive and play the advertisement information in real time. And a user terminal for transmitting the play completion information to the wink advertisement service providing server to receive and display the calculated reserve.

In addition, in order to achieve the above object, the present invention provides a method of advertising service system using the wink service, the user terminal transmits the wink advertisement service request information according to the user's request to the wink advertisement service providing server, the wink advertisement Receiving the service request information, the wink advertisement service providing server analyzing pre-registered user information and operator wink advertisement registration information, extracting advertisement information matching each other, and transmitting the extracted advertisement information to the user terminal in real time; The user terminal which receives the advertisement information in real time plays it, and when the reproduction of the advertisement information is completed, transmitting the advertisement reproduction completion information to the wink advertisement service providing server; and the wink advertisement receiving the advertisement reproduction completion information. Service provision server earns according to the advertisement The calculation and it features a process of transmitting to the user terminal.

In order to achieve the above object, the present invention provides an advertisement service system using a wink service, a service provider terminal for registering a business operator wink advertisement registration information input in response to a business operator request to the wink advertisement service providing server, and registering from the service provider terminal. Registers the requested operator wink advertisement registration information, registers the requested user information registration from the user terminal, and receives the wink advertisement service request information, and analyzes the registered user information and the operator wink advertisement registration information to match each other Extracting information, transmitting the extracted advertising information to the user terminal, and receiving the advertisement playback completion information from the user terminal, the wink advertisement service providing server for calculating the reserve according to the corresponding advertisement viewing and transmitting it to the user terminal And, at the request of the user enter Request the registered user information to the wink advertisement service providing server, and transmits the wink advertisement service request information to the wink advertisement service providing server to receive and play the advertisement information in real time, and when the advertisement reproduction is completed, And a user terminal for receiving and displaying the calculated reserve by transmitting advertisement reproduction completion information to the wink advertisement service providing server.

According to the present invention, the wink advertisement service providing server extracts the advertisement information matched with each other and then analyzes the advertisement information to determine whether it is transmitted to the user terminal more than a predetermined number of times. And extracting other matching advertisement information.

According to the present invention, the wink advertisement service providing server may further include generating advertisement viewing confirmation information after extracting the advertisement information matching each other and inserting the extracted advertisement information into the extracted advertisement information.

According to the present invention, if the advertisement viewing confirmation information is inserted in the advertisement information received in real time while receiving and playing the advertisement information in real time, the user terminal displays the advertisement viewing confirmation information and stops playing the advertisement information. When the same information as the displayed advertisement viewing confirmation information is input, the paused advertisement information is reproduced again.

According to the present invention, the operator wink advertisement registration information is characterized by including the operator wink advertisement information, advertisement provision condition information and reserve calculation information.

According to the present invention, the advertisement providing condition information is characterized in that it includes gender information, age information, postal code information, job information, reserve information calculation information or the number of advertisements provided information of the user to provide the advertisement information.

According to the invention, the user information is characterized in that it includes gender information, age information, postal code information and occupation information.

According to the present invention, the advertisement information may include advertisement transmission frequency information, user identification information that transmits the corresponding advertisement, and advertisement data information.

According to the present invention, in the advertisement service system method using the wink service, the user terminal transmits the wink advertisement service request information according to the user's request to the wink advertisement service providing server, and receives the wink advertisement service request information The wink advertisement service providing server analyzes pre-registered user information and operator wink advertisement registration information, extracts advertisement information matching each other, and transmits the extracted advertisement information to the user terminal in real time, and transmits the advertisement information in real time. Receiving the user terminal to play it and when the reproduction of the advertisement information is completed, the process of transmitting the advertisement reproduction completion information to the wink advertisement service providing server, and the wink advertisement service providing server receiving the advertisement reproduction completion information Calculate reserve according to advertisement viewing and remind Characterized in that the transmission to the user terminal.

According to the present invention, after the matching advertisement information is extracted, analyzing the advertisement information to determine whether the predetermined number or more of the transmission to the user terminal, and as a result of the determination, if the predetermined number or more of the other advertisement information is matched It characterized in that it further comprises the process of extracting.

According to the present invention, the method may further include generating advertisement viewing confirmation information after extracting the advertisement information matched with each other, and inserting the generated advertisement viewing confirmation information into the extracted advertisement information.

The playing of the advertisement information may include determining whether advertisement viewing confirmation information is inserted into the advertisement information received in real time, and if the advertisement viewing confirmation information is inserted into the advertisement information received in real time, the advertisement. Displaying viewing confirmation information and stopping the reproduction of the advertisement information; and reproducing the paused advertisement information when the same information as the displayed advertisement viewing confirmation information is input.

According to the present invention, the process in which the operator terminal requests registration of the operator wink advertisement registration information input in response to the operator's request to the wink advertisement service providing server, and the wink advertisement service providing server receiving the operator wink advertisement registration information is It is characterized in that it further comprises the process of registering for each operator.

According to the present invention, the operator wink advertisement registration information is characterized by including the operator wink advertisement information, advertisement provision condition information and reserve calculation information.

According to the present invention, the advertisement providing condition information is characterized in that it includes gender information, age information, postal code information, job information, reserve information calculation information or the number of advertisements provided information of the user to provide the advertisement information.

According to the present invention, the user information is characterized in that it includes gender information, age information, postal code information and occupation information.

According to the present invention, the advertisement information may include advertisement transmission frequency information, user identification information that transmits the corresponding advertisement, and advertisement data information.

As described in detail above, the present invention provides the user with corresponding advertisement information that matches the user information and the operator wink advertisement registration information when the wink (WINC) advertisement service is executed. The target advertisement can be provided, and since a predetermined reserve is provided when the advertisement is confirmed, the user can use the reserve to save a charge such as a communication fee. In addition, the present invention transmits the advertisement only a predetermined number of times to the user and inserts the advertisement viewing confirmation information into the corresponding advertisement information to the corresponding user, thereby preventing the same advertisement from being biased to a specific user and providing the user more concentratedly. There is an effect of inducing to watch the advertisement.

1 is a block diagram of a wink (WINC) advertising service system according to an embodiment of the present invention.
Figure 2 is a whole block diagram of a wink (WINC) advertising service providing server according to an embodiment of the present invention.
3 is an overall block diagram of a portable terminal according to an embodiment of the present invention.
Figure 4a-b is a flow diagram of the operation of the wink (WINC) advertising service system according to an embodiment of the present invention.
5 is a flowchart of an operation of advertizing in a portable terminal according to an embodiment of the present invention.
6 is a diagram illustrating an advertisement according to an embodiment of the present invention.
7 is a diagram illustrating an advertisement including advertisement viewing confirmation information according to an embodiment of the present invention.
Figure 8 is an illustration of an advertisement including reserve information according to an embodiment of the present invention.

It should be noted that in the following description, only parts necessary for understanding the operation and operation according to the present invention will be described, and descriptions of other parts will be omitted so as not to distract from the gist of the present invention. DETAILED DESCRIPTION Hereinafter, detailed descriptions of preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram of a wink (WINC) advertising service system according to an embodiment of the present invention. When the wink (WINC) advertising service is executed with reference to FIG. 1, the user provides the user with a predetermined number of advertisement information matching the operator wink (WINC) advertising registration information only a predetermined number of times, and the user provides a predetermined reserve when the advertisement is confirmed. To describe the configuration of a wink (WINC) advertising service system for providing a system and the method, the wink (WINC) advertising service system is a user terminal (1), mobile communication network (20), wink (WINC) advertising service providing server (7) and a business operator terminal (PC) 11 are comprised.

The user terminal 1 may be a mobile terminal such as a mobile phone and a personal digital assistant (PDA). The user terminal 1 may arbitrarily move in a mobile communication service area and make a call with a general subscriber or another mobile terminal through a base station (BS). It has a function of performing personal information management and personal information exchange while carrying or carrying it. According to an embodiment of the present invention, the wink advertisement service providing server 7 may register gender information, age information, zip code information, job information, education information, and the like, which are user information of the user in advance. . In response to the user's request, wink (WINC) advertisement service request information is transmitted, and when the corresponding advertisement information is received in real time, it is played. When the advertisement viewing confirmation information is received during the advertisement information real time playback, the advertisement viewing confirmation information is displayed and the advertisement information being stopped is stopped, and when the same information as the advertisement viewing confirmation information is input, the advertisement information is continuously played. In addition, when the reproduction of the advertisement information is completed, transmits the advertisement reproduction completion information to the wink (WINC) advertisement service providing server 7, receives the reserve information according to the advertisement information viewing and displays it.

The mobile communication network 20 may include a base transceiver station (BTS), a base station controller (BSC), a mobile switching center (MSC), and a subscriber location register (HLR). It consists of the Home Location Register (hereinafter referred to as HLR) and Gateway. The MSC interworks with other MSCs in order to process outgoing and receiving requests from the user terminal 1 and / or the operator terminal 11, performs an inquiry to the subscriber through the HLR, and the wink advertisement service. When transmitting the advertisement information matching the user information and the advertisement registration information from the provision server 7 to the user terminal 1, it is sent to the BSC to be received through the paging channel (Paging Channel) in the BTS. The wink advertising service request information from the user terminal 1 in the opposite direction is transmitted to the wink advertising service providing server 7 in the same manner. HRL is a medium class computer that mainly performs the function of subscriber information processing device. It is classified into four types such as network access device, subscriber database and operation management device. The BSC controls the wireless link and the wired link and performs a handoff function to maintain the continuity of the call while the subscriber is on the move. A gateway is a functional unit or device that connects two or more different kinds or the same kinds of communication networks to each other to exchange information between the MSCs and the WinC advertisement service providing server 7. Let's do it.

The wink (WINC) advertisement service providing server 7 is an independent node, connected to the HLR and the MSC to determine the location of the user terminal 1 and wink (WINC) from the user terminal (1) Upon receiving the advertisement service request information, the user information is analyzed in advance, the wink advertisement registration information is registered in advance, and the wink advertisement registration information matching the user information is checked and the corresponding advertisement is analyzed. Extract the information. For example, when a user who registers user information as a female, 20s, postal code 113-220, teacher, or university graduate requests the wink advertisement service, the advertisement provision condition information of the advertisement registration information that matches the user information ( Advertisement information is extracted from the wink (WINC) advertising company registered for women, 20s, postal code 113-220, teachers, and college graduates.

The wink (WINC) advertisement service providing server 7 analyzes advertisement transmission frequency information among the extracted advertisement information to determine whether the user has been transmitted a predetermined number (for example, twice a day) or more to the user, and the predetermined If more than the number of times, the user information and the wink (WINC) advertisement registration information matching the other advertisement information is extracted. Here, the advertisement information includes advertisement transmission frequency information, user identification information, advertisement data information, etc. which transmitted the advertisement.

The wink (WINC) advertisement service providing server 7 generates advertisement viewing confirmation information, inserts it into the extracted advertisement information, and transmits the advertisement information including the advertisement viewing confirmation information to the user terminal 1. . Here, the advertisement viewing confirmation information is for checking whether the user is watching the received advertisement and is periodically or randomly inserted into the extracted advertisement information.

After receiving the advertisement play completion information that the corresponding advertisements are all played from the user terminal 1, calculates the reserve for viewing (playing) the advertisement and transmits the calculated reserve information to the user terminal (1) .

The internet network 40 may be a wireless internet network or a wired internet network. The internet network 40 connects the operator terminal (PC) 11 and the wink (WINC) advertisement service providing server 7. The internet network 40 transmits the operator wink (WINC) advertisement registration information input from the operator terminal (PC) 11 to the wink (WINC) advertisement service providing server 7 through the above connection.

The operator terminal 11 may be a mobile terminal such as a mobile phone and a personal digital assistant (PDA), and may randomly move in a mobile communication service area and use a base station (BS) as a general telephone subscriber or personal computer. It can be a terminal. And in accordance with an embodiment of the present invention registers the wink (WINC) advertising registration information to the wink (WINC) advertising service providing server (7). Here, the operator wink (WINC) advertisement registration information includes the operator wink (WINC) advertisement information, advertisement provision condition information and reserve calculation criteria information. The advertisement providing condition information is condition information for providing the wink (WINC) advertisement information to a specific user, and gender information, age information, zip code information, job information, education information, etc. of a user to provide an advertisement. Reserve information calculation information and / or advertisement providing information may be included. For example, an operator may use gender information as a female advertisement, age information, age 20s, zip code information 113-220, job information teacher, educational background information, college graduation and / or number of advertisements provided per day. We can register two times.

2 is a block diagram of a wink (WINC) advertising service providing server according to an embodiment of the present invention. Referring to the structure of the wink (WINC) advertising service providing server according to an embodiment of the present invention with reference to FIG. 2, the wink (WINC) advertising service providing server 7 is a communication interface (9), wink (WINC) Advertising service program module 10, server control unit 12, advertisement viewing confirmation information generation module 13, data insertion module 15, reserve calculation module 16, operators wink (WINC) advertising information DB (17) And a user information DB 19.

The communication interface 9 is connected to the mobile communication network 20 and transmits information generated when a wink ad service is executed to the user terminal 1 and / or the operator terminal PC. do.

The wink (WINC) advertising service program module 10 executes in conjunction with the programs necessary for the wink (WINC) advertising service under the control of the server control unit 12 while the wink (WINC) advertising service is executed and the wink (WINC) Data stored during the advertisement service may be temporarily stored.

The server controller 12 controls the wink advertising service providing server as a whole. When receiving the wink advertisement service request information according to an embodiment of the present invention, the registered user information and the registered operator wink (WINC) advertisement registration information by analyzing the user information and the operator wink (WINC) advertisement Control to extract the advertisement information matching the registration information, and analyzes the advertisement transmission frequency information of the extracted advertisement information to determine whether or not the predetermined information is transmitted to the corresponding user more than the predetermined number of times, the user information and the operator And wink (WINC) to control to extract other advertising information matching the registration information. Generates advertisement viewing confirmation information and controls to insert the advertisement viewing confirmation information into the extracted advertisement information and transmits the advertisement information in which the advertisement viewing confirmation information is inserted. When receiving the advertisement play completion information that the corresponding advertisements are all played, calculates the reserve for viewing (playing) the corresponding advertisement and controls to transmit the calculated reserve information.

The advertisement viewing confirmation information generating module 13 performs a function of generating advertisement viewing confirmation information for confirming whether the user is watching the received advertisement. The advertisement viewing confirmation information may be number information or text information and may generate at least one according to a setting.

The data insertion module 15 inserts advertisement viewing confirmation information generated by the advertisement viewing confirmation information generating module 13 into advertisement information. The advertisement viewing confirmation information may be periodically or randomly inserted into the advertisement information.

When the reserve calculation module 16 receives the advertisement play completion information indicating that all the corresponding advertisements are played, the reserve calculation module 16 performs a function of calculating the reserve amount for viewing (playing) the corresponding advertisement as the amount set by the advertisement provider.

The operator wink (WINC) advertisement information DB 17 stores the storage space of each operator, and each of the storage spaces stores the wink advertisement registration information registered by the operator. The operator wink (WINC) advertisement registration information includes the operator wink (WINC) advertising information, advertisement provision condition information and reserve calculation information. The advertisement providing condition information is condition information for providing the wink (WINC) advertisement information to a specific user, and gender information, age information, zip code information, job information, education information, etc. of a user to provide an advertisement. Reserve information calculation information and / or advertisement providing information may be included. In addition, the advertisement information may include advertisement transmission frequency information, user identification information that transmitted the corresponding advertisement, advertisement data information, and the like.

In the user information DB 19, a storage space of each user is divided, and user information registered by the user is stored in each storage space. Here, the user information includes gender information, age information, zip code information, job information, education information, and the like.

3 is an overall block diagram of a portable terminal according to an embodiment of the present invention. Referring to Figure 3 describes the structure of a portable terminal according to an embodiment of the present invention, the RF unit 21 performs communication of the portable terminal. The RF unit 21 includes an RF transmitter for upconverting and amplifying a frequency of a transmitted signal, and an RF receiver for low noise amplifying and downconverting a received signal.

The modem 23 includes a transmitter for encoding and modulating the transmitted signal, a receiver for demodulating and decoding the received signal, and the like.

The audio processor 25 may configure a codec, and the codec includes a data codec for processing packet data and an audio codec for processing an audio signal such as voice. The audio processor 25 reproduces the digital audio signal received from the modem 23 by converting an analog signal through the audio codec or transmits an analog audio signal generated from a microphone through the audio codec through the audio codec. Converts to and transmits to the modem (23). The codec may be provided separately or included in the controller 10.

The keypad 27 is provided with keys for inputting numeric and text information and function keys for setting various functions. In addition, the keypad 27 may include a wink advertising service execution key, a confirmation key, a selection key, a transmission key, and the like according to an embodiment of the present invention.

The memory 29 may be composed of program memory and data memories. The program memory stores a program for controlling a general operation of the portable terminal. The program memory stores an overall program for executing the wink advertisement service function. The data memory temporarily stores data generated during the execution of the programs.

The controller 10 performs a function of controlling the overall operation of the portable terminal. The modem 23 and the codec may also be included. In addition, the control unit 10 may transmit the user information of the user to the wink (WINC) advertising service providing server 7 according to an embodiment of the present invention. In addition, according to the user's request, wink (WINC) advertising service request information is transmitted, and control to play when receiving the corresponding advertising information in real time, and when the advertisement viewing confirmation information is received during the real-time advertising information, it is displayed and the Control to stop the advertisement information being played, and if the same information as the displayed advertisement viewing confirmation information is input, the advertisement information is continuously played. In addition, when the reproduction of the advertisement information is completed, transmits the advertisement reproduction completion information to the wink (WINC) advertisement service providing server 7, and receives and displays the reserve information according to the advertisement information viewing.

The image processor 70 performs a function of generating screen data for displaying an image signal. The image processor 70 transmits an image signal received under the control of the controller 10 in accordance with the standard of the display unit 80, and compresses and decompresses the image data. In addition, the start address value of the image data output to the display unit 80 is transmitted, or the start address value is changed and set under the control of the controller 10 and transmitted.

The display unit 80 displays image data output from the image processing unit 70. Here, the display unit 80 may use an LCD. In this case, the display unit 80 may include an LCD controller, a memory capable of storing image data, and an LCD display device. Herein, when the LCD is implemented using a touch screen method, the keypad 27 and the LCD may be input units. The display unit 80 includes an image data display unit for outputting image data.

Looking at the operation of the portable terminal with reference to FIG. 3, when the user performs a dialing operation through the keypad 27 during the call, and sets the dialing mode, the control unit 10 detects this and through the modem 23 After processing the received dial information, the RF unit 21 converts the RF signal into an output signal. After the counter subscriber generates a response signal, it detects it through the RF unit 21 and the modem (23). Thereafter, a user establishes a voice call path through the audio processor 25 to perform a communication function. In addition, in the incoming mode, the controller 10 detects the incoming mode through the modem 23 and generates a ring signal through the audio processor 25. Thereafter, when the user responds, the control unit 10 detects this, and a voice call path is formed through the audio processing unit 25 to perform a communication function. In the outgoing and incoming modes, voice communication is described as an example, but a data communication function for communicating packet data and image data in addition to the voice communication may be performed. In addition, when performing the standby mode or text communication, the controller 10 displays the text data processed through the modem 23 on the display unit 80.

In addition, when the wink (WINC) advertisement service is executed in the portable terminal as described above, when the wink (WINC) advertisement service is executed by the user's request, the wink (WINC) advertisement service request information is transmitted, and the corresponding advertisement information. If it is received in real time to play it, if the advertisement viewing confirmation information is received during the advertisement information real-time playback, and stops the advertising information being played, and if the same information as the advertisement viewing confirmation information is input, and continues to play the advertisement information When the reproduction of the advertisement information is completed, the advertisement reproduction completion information is transmitted to the wink (WINC) advertisement service providing server 7 and displayed when receiving the reserve information according to the advertisement information viewing.

Figure 4a-b is a flow chart of the operation of the wink (WINC) advertising service system according to an embodiment of the present invention and Figure 5 is a flow chart of the operation of proceeding advertising in a portable terminal according to an embodiment of the present invention. With reference to FIGS. 4A-B and 5, when the wink ad service is executed, the user provides advertisement information matching the user information and the advertisement registration information, and reproduces the provided advertisement information and completes the reproduction of the advertisement information. It describes the operation of the wink (WINC) advertising service system to provide. In the following description, it is assumed that the user information of the user, such as gender information, age information, zip code information, job information, education information, etc., is registered in advance, and the operator terminal (PC) 11 transmits the information through the Internet communication network 40. It will be described on the assumption that the wink (WINC) is in communication with the advertisement service providing server 7.

When the communication is connected, the operator terminal (PC) 11 receives the operator wink (WINC) advertisement registration information registration page (webpage) information from the wink (WINC) advertisement service providing server 7 and displays it, The operator inputs the operator wink (WINC) advertisement registration information using an input means such as a keypad / mouse (401), and the wink (WINC) advertisement service providing server for the input operator wink (WINC) advertisement registration information. Send to (7) requests the wink (WINC) advertising registration information registration request (403). Here, the operator wink (WINC) advertisement registration information includes the operator wink (WINC) advertisement information, advertisement provision condition information and reserve calculation criteria information. The advertisement provision condition information is a condition information for providing the wink (WINC) advertisement information to a specific user, and gender information, age information, zip code information, job information, education information, reserve calculation information, and the like of the user to provide the advertisement. And / or information on the number of advertisements provided. For example, an operator may use gender information as a female advertisement, age information, age 20s, zip code information 113-220, job information teacher, educational background information, college graduation and / or number of advertisements provided per day. We can register two times.

The wink (WINC) advertisement service providing server 7 which has been requested to register the operator wink (WINC) advertisement registration information stores and registers 405 the operator wink (WINC) advertisement registration information in each operator storage space.

Then, when the user requests the wink (WINC) advertisement service (407), the user terminal 1 transmits the wink (WINC) service request information to the wink (WINC) advertisement service providing server 7 according to the request (407). do. When the user describes the operation of requesting the wink advertisement service in the user terminal 1 in more detail, when the user inputs the corresponding wink advertisement service number using the keypad 27, the controller 10 ) Controls the display unit 80 to display the input wink (WINC) advertising service number. The wink (WINC) service number may be an access number (number) + # (delimiter) + unique number (number). When the user inputs a hotkey by using the keypad 27, the controller 10 controls the memory 29 to generate wink advertisement service request information, and controls the RF unit 21 to generate the winkey. Send wink (WINC) advertisement service request information. The wink service request information includes telephone number information and a wink service number of the user terminal.

The wink (WINC) advertisement service providing server 7 receiving the wink (WINC) advertisement service request information from the user terminal 1 analyzes the received wink (WINC) advertisement service request information and analyzes the wink (WINC) advertisement service request information. The user requesting the advertisement service extracts user information registered in advance and checks it (411). Here, the user information includes gender information, age information, zip code information, job information, education information, and the like.

The wink (WINC) advertisement service providing server 7 analyzes (413) the pre-registered wink (WINC) advertisement registration information. Here, the operator wink (WINC) advertisement registration information includes the operator wink (WINC) advertisement information, advertisement provision condition information and reserve calculation criteria information.

And the wink (WINC) advertising service providing server 7 checks the operator wink (WINC) advertisement registration information matching the user information and extracts the corresponding advertisement information (415). For example, when a user who registers the user information as a female, 20s, postal code 113-220, a teacher or a university graduate, requests the winc (WINC) advertising service, the advertisement registration information (female, 20s) is matched with the user information. , Zip code 113-220, teacher, college graduate) to extract the advertising information of the wink (WINC) advertising operators.

The wink (WINC) advertisement service providing server 7 analyzes the extracted advertisement information and checks user identification information and transmission frequency information that transmitted the corresponding advertisement included in the advertisement information (417). Here, the advertisement information includes advertisement transmission frequency information, user identification information, advertisement data information, etc. which transmitted the advertisement.

The wink (WINC) advertisement service providing server 7 checks and analyzes the user identification information and the transmission frequency information to determine whether the corresponding advertisement is transmitted to the user more than a predetermined number (for example, three times). As a result of the determination, if the corresponding advertisement has been transmitted to the user more than a predetermined number of times, other advertisement information matching the user information is extracted (421), and it is determined whether the corresponding advertisement has been transmitted to the user. However, as a result of the determination, if the corresponding advertisement has not been transmitted to the user more than a predetermined number of times, the advertisement viewing confirmation information is generated (423) and the generated advertisement viewing confirmation information is inserted into the extracted advertisement information (425). The advertisement viewing confirmation information is for checking whether the user is watching the received advertisement and may be inserted periodically or randomly in the extracted advertisement information.

The wink (WINC) advertisement service providing server 7 transmits 427 advertisement information including the advertisement viewing confirmation information to the corresponding user terminal 1 in real time. Then, the transmission frequency information for the corresponding user included in the corresponding advertisement information is updated (428).

The user terminal 1 receiving the advertisement information in real time from the wink (WINC) advertisement service providing server 7 reproduces 429 the advertisement information received in real time. The operation of playing the received advertisement information in real time will be described in more detail with reference to FIG. 5. The wink (WINC) advertisement service providing server in a communication connection state 501 with the wink (WINC) advertisement service providing server 7 is described. When the advertisement information is received 503 in real time (503), the received advertisement information is analyzed (505) and it is determined whether advertisement viewing confirmation information is inserted into the received advertisement information (507). As a result of the determination, if the advertisement viewing confirmation information is not inserted in the received advertisement information, the advertisement data information included in the advertisement information is reproduced (509) and displayed as shown in FIG.

However, if the advertisement viewing confirmation information is inserted into the received advertisement information as a result of the determination, the reproduction of the advertisement data information included in the advertisement information is stopped (511) and the advertisement viewing confirmation information is displayed (513) as shown in FIG. .

Thereafter, when the user inputs the same information as the displayed advertisement viewing confirmation information, the suspended advertisement data information is replayed (517) and displayed as shown in FIG.

When the advertisement information received in real time is played 431, the user terminal 1 transmits advertisement play completion information indicating that the corresponding advertisement has been played to the wink advertisement service providing server 7 433. )do.

The wink (WINC) advertisement service providing server 7 having received the advertisement reproduction completion information calculates (435) and stores the reserve for viewing (playing) the advertisement. Then, the calculated reserve information is transmitted to the user terminal 1 (437).

When the calculated reserve information is received from the wink (WINC) advertisement service providing server 7, the user terminal 1 displays 441 the received reserve information as shown in FIG. 8.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the present invention should be defined by the claims and their equivalents.

Explanation of symbols on the main parts of the drawings
1: terminal 7: wink ad service server
9: communication interface 10: wink advertising service program module
11: operator terminal (PC) 12: server control unit
13: advertisement viewing confirmation information generation module 15: data insertion module
16: reserve calculation module 17: operator wink advertising information DB
19: user information DB 20: mobile communication network
21: RF unit 23: modem
25: audio processor 27: keypad
29: memory 70: image processing unit
80 display unit

Claims (17)

In the advertisement service system using the wink service,
A service provider terminal for requesting registration of the service provider wink advertisement registration information inputted by the service provider to the wink advertisement service providing server;
Register the operator wink ad registration information requested from the operator terminal, register the user information requested registration from the user terminal, and receives the wink advertisement service request information, and analyzes the registered user information and the operator wink advertisement registration information Extracting advertisement information matched with each other, transmitting the extracted advertisement information to the user terminal, and receiving the advertisement reproduction completion information from the user terminal, calculating a reserve according to the corresponding advertisement viewing and transmitting it to the user terminal. A wink advertisement service providing server,
Request registration of the user information input to the wink advertisement service providing server according to a user's request, and transmits the wink advertisement service request information to the wink advertisement service providing server to receive and reproduce the advertisement information in real time, and Wink advertisement service system comprising a user terminal for receiving the calculated reserve by transmitting the advertisement reproduction completion information to the wink advertisement service providing server when the advertisement is played.
The method of claim 1, wherein the wink advertisement service providing server extracts the advertisement information matching each other and analyzes the advertisement information to determine whether the predetermined number of times is transmitted to the user terminal. Wink advertising service system characterized in that it further comprises extracting the matching other advertising information.
The system of claim 1, wherein the wink advertisement service providing server further comprises generating advertisement viewing confirmation information after inserting the advertisement information matched with each other and inserting the extracted advertisement information into the extracted advertisement information. .
The method of claim 1, wherein the user terminal displays the advertisement viewing confirmation information and displays the advertisement viewing confirmation information when the advertisement viewing confirmation information is inserted into the advertisement information received in real time while receiving and playing the advertisement information in real time. And stops, and when the same information as the displayed advertisement viewing confirmation information is input, the stopped advertisement information is replayed.
The wink advertisement service system according to claim 1, wherein the operator wink advertisement registration information includes operator wink advertisement information, advertisement provision condition information, and reserve calculation criteria information.
The wink advertisement according to claim 5, wherein the advertisement provision condition information includes gender information, age information, zip code information, job information, reserve calculation information, or advertisement provision number information of the user who will provide the advertisement information. Service system.
The wink advertisement service system according to claim 1, wherein the user information includes gender information, age information, zip code information, and occupation information.
The wink advertisement service system according to claim 1, wherein the advertisement information includes advertisement transmission frequency information, user identification information and advertisement data information that transmitted the advertisement.
In the advertising service system method using the wink service,
Transmitting, by the user terminal, the wink advertisement service request information according to the user's request to the wink advertisement service providing server;
The wink advertisement service providing server receiving the wink advertisement service request information analyzes pre-registered user information and operator wink advertisement registration information, extracts advertisement information matching each other, and transmits the extracted advertisement information to the user terminal in real time. Process,
The user terminal receiving the advertisement information in real time and playing the advertisement information, and when the reproduction of the advertisement information is completed, transmitting advertisement reproduction completion information to the wink advertisement service providing server;
The wink advertisement service providing server receiving the advertisement reproduction completion information, the wink advertisement service system method characterized in that the process of calculating the reserve according to the corresponding advertisement viewing and transmitting it to the user terminal.
The method of claim 9, further comprising: extracting the matched advertisement information and analyzing the advertisement information to determine whether the advertisement information has been transmitted to the user terminal more than a predetermined number of times;
If the determination result, if more than the predetermined number of times, wink advertising service system method characterized in that it further comprises the step of extracting the matching other advertising information.
The method of claim 9, further comprising: generating advertisement viewing confirmation information after extracting the advertisement information matching each other;
And a step of inserting the generated advertisement viewing confirmation information into the extracted advertisement information.
The method of claim 9, wherein the playing of the advertisement information comprises:
Determining whether advertisement viewing confirmation information is inserted into the advertisement information received in real time;
If the advertisement viewing confirmation information is inserted into the advertisement information received in real time, displaying the advertisement viewing confirmation information and stopping the reproduction of the advertisement information;
If the same information as the displayed advertisement viewing confirmation information is input, wink advertisement service system method, characterized in that further comprising the step of replaying the suspended advertising information.
The process of claim 9, wherein the operator terminal requests registration of the operator wink advertisement registration information inputted at the request of the operator to the wink advertisement service providing server;
The wink advertisement service providing server receiving the operator wink advertisement registration information further comprises the step of registering for each operator wink advertising service system method.
10. The method of claim 9, wherein the operator wink advertisement registration information wink advertisement service system information, characterized in that it includes the advertisement wink advertisement information, advertisement provision condition information and reserve calculation information.
The wink advertisement according to claim 14, wherein the advertisement provision condition information includes gender information, age information, zip code information, job information, reserve calculation information, or advertisement provision number information of the user who will provide the advertisement information. Service system method.
The method of claim 9, wherein the user information includes gender information, age information, zip code information, and occupation information.
10. The method of claim 9, wherein the advertisement information includes advertisement transmission frequency information, user identification information that transmits the advertisement, and advertisement data information.

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