KR20120006954A - System for advertizing through mobile terminal which provides function of full browsing internet access and method therefor - Google Patents

Abstract

PURPOSE: An advertisement system for a mobile communication terminal which provides a full browsing internet access function and a method thereof are provided to place a target advertisement according to each user even though the internet is accessed using a mobile communication terminal with a full browsing internet access function. CONSTITUTION: A packet obtaining unit(110) obtains a packet requesting a web page. A user information checking unit(120) checks user information of a mobile communication terminal using the obtained packet. An advertisement packet generating unit(130) generates an advertisement packet including a control code which controls the mobile communication terminal. A packet transmitting unit(140) transmits the generated advertisement packet to the mobile communication terminal.

Description

Ad system and method for mobile terminal which provides function of full browsing internet access and method therefor}

The present invention relates to an advertising method and system through a mobile communication terminal, and more particularly, to an advertising method and system for a user using a mobile communication terminal capable of full browsing Internet access.

As the popularity of mobile communication terminals increases, and mobile communication terminals are used not only for the purpose of telephone calls but also for various purposes such as text transmission and Internet access, various attempts using mobile communication terminals have been studied.

One of the most actively researched areas of these attempts is the advertising field.

Since the mobile communication terminal has unique identification information such as a phone number, it is possible to confirm the user through the mobile communication company even if there is no special procedure such as logging in, and to check the user's current location using the information of the communicating base station. Therefore, the advertising method using the mobile communication terminal has the advantage that it is possible to target advertising for each user, by region.

The simplest method of advertising using a mobile communication terminal is to send a text message (SMS) including the advertising text to the mobile communication terminal.

Although this method is simple, the user may be bothered to receive a text message due to an advertisement, and even if the user receives the text message, the user may delete the text message without checking the contents thereof.

Alternatively, there is a method of providing an advertisement before providing the content to a user who receives the content on a WAP basis.

When the content is provided on a swap basis, the user first accesses the server of the mobile carrier, selects a menu to be provided from the server of the mobile carrier, and applies for the content of the corresponding menu. In this case, the server of the mobile communication company provides an advertisement before providing the selected content, and then the advertisement is provided in a manner of providing the selected content after the provision of the corresponding advertisement is ended.

In this case, the transmission of the advertisement is entirely dependent on the mobile communication provider, so the position of the advertiser is narrowed, and the length of the advertisement is output regardless of the network environment or the size of the content provided by the user. Since it is determined by, there is a problem in that the output of the advertisement is very unpleasant.

In addition, the advertisement is output only before the content is loaded, and there is a disadvantage in that the advertisement cannot be provided while the content is provided.

In the case of advertisements targeting users connected to the wired Internet, a pop-up window or a banner is used on the web page itself to which the user wishes to connect. When a user logs in to a specific site and logs in, there is a method of targeting the logged-in user by using the information input at the time of registration.

Since advertisements targeting users connected to the wired Internet can be made only at specific sites that have an advertising contract, whether or not the advertisements are output is determined according to the web pages that the users access.

On the other hand, in recent years, even when using a mobile communication terminal, full browsing, that is, a terminal that provides the same screen as a connection through a wired Internet using a general computer has been spreading.

In the 3rd generation mobile communication, when accessing a general website using a mobile communication terminal that provides a full browsing function, the connection is not made by a conventional swap method. In addition, since the APSN (Packet Data Service Node) equipment is directly connected to the Internet network without going through an exchange, it is impossible to control the flow of data directly from the server of the mobile communication company.

Therefore, it is not possible to use an advertising method using a conventional mobile communication terminal, but only an advertising method performed on a general wired Internet.

However, this is not preferable because it does not take advantage of the fact that the user information can be easily known using the mobile communication terminal information, and further research on this is required.

Patent Publication No. 2006-31247 (Advertisement before and after menu access of wireless Internet service or system and method for providing specific content information) (published April 12, 2006) Patent Publication No. 2003-68747 (Push advertisement method in wireless communication network and wireless communication terminal suitable for it) (published August 25, 2003)

In order to solve the above problems, an object of the present invention is to provide a system that can provide advertisements when accessing the Internet using a mobile communication terminal that allows full Internet browsing.

In order to solve the above problems, the present invention records a method for providing an advertisement and a program for realizing the method when accessing the Internet using a mobile communication terminal that allows full-browsing Internet access using the system described above. An object of the present invention is to provide a computer-readable recording medium.

In order to achieve the above object, the present invention is a packet obtaining unit for transmitting a packet requesting a web page transmitted from a mobile communication terminal providing a full browsing Internet access function to the public Internet network; A user information confirming unit confirming user information of the mobile communication terminal by using the packet information obtained from the packet obtaining unit; The mobile communication terminal is controlled so that the advertisement information, which is information about the advertisement content to be output from the mobile communication terminal, and the advertisement content is output until the requested web page is loaded into the mobile communication terminal. An advertisement packet generation unit generating an advertisement packet including a control code; And a packet transmission unit for transmitting the generated advertisement packet to the mobile communication terminal.

In order to achieve the above object, the present invention provides a method for transmitting a web page from a mobile communication terminal providing a full browsing Internet access function to obtain a packet requesting a web page; Confirming user information of the mobile communication terminal by using the obtained packet information; The mobile communication terminal is controlled so that the advertisement information, which is information about the advertisement content to be output from the mobile communication terminal, and the advertisement content is output until the requested web page is loaded into the mobile communication terminal. Generating an advertisement packet including a control code; And transmitting the generated advertisement packet to the mobile communication terminal. The advertisement method for the full-browser internet access mobile communication terminal is provided.

Here, when the control code is received in the mobile communication terminal, it is preferable to request the web page requested by the user's operation of the mobile communication terminal again.

In addition, the acquiring of the packet may be such that the webpage request packet transmitted by the action of the control code is not acquired.

In addition, the acquiring of the packet may acquire the packet by copying the transmitted packet.

The checking of the user information may include checking the user information by a method of receiving the user's information from a method of a mobile communication provider subscribed to by the user of the mobile communication terminal, and generating the advertisement packet. Preferably, the advertisement packet is generated such that the advertisement information varies according to the received user information.

The control code may be configured to control the mobile communication terminal to simultaneously output the requested web page and the advertisement content by dividing the screen of the mobile communication terminal after the requested web page is loaded.

On the other hand, in order to achieve the above object, the present invention provides a computer readable recording medium having recorded thereon a program for realizing the above method.

According to the present invention, there is an advantage that a target advertisement is possible for each user even when the Internet is connected by using a mobile communication terminal provided with a full Internet browsing function.

In addition, compared to the case of an advertisement using a mobile communication terminal, an advertisement provider may be less dependent on a mobile communication provider, and thus more freedom in selecting an advertisement content to be output and a user's selection of an advertisement target. There is also an advantage.

In addition, there is an advantage in that the time that the web page requested by the user for the output of the advertisement can not be output to a minimum.

1 is a schematic diagram illustrating the concept of the present invention
2 is a block diagram showing a configuration of the present invention.
3 is a flow chart illustrating a method of the present invention.
4 is a flowchart showing an embodiment of the present invention by a program by a control code included in the advertisement packet of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram illustrating a system of the present invention.

The basic concept of the present invention is that all packets requesting a web page when accessing the public Internet through a mobile communication terminal providing a full browsing function, that is, when accessing a wired Internet network using a mobile communication terminal. Is connected to the public Internet through packet switch equipment such as Packet Data Service Node (PDSN), Serving GPRS Support Node (SGSN), Gateway GPRS Support Node (GGSN), and the like.

TCP / IP communication is a universal industry standard protocol for wired and wireless networks. Compared to the wired network, in the wireless mobile network, all packets are connected to the public Internet through the service provider's network.

Therefore, capturing TCP / IP packets from the backbone or packet switch equipment of the wireless service provider, i.e., the mobile service provider, enables the identification of all users accessing the public Internet. There is an advantage that can advertise to all users.

Specifically, when the user wants to access a specific website through the mobile communication terminal 200 that provides a full browsing function, the packet requesting the page of the website is a wireless network 310 of the mobile carrier that the user subscribed to. Through the packet switch equipment 320 is transmitted to the public Internet (330).

The advertisement system 100 of the present invention is connected to the backbone network of the mobile communication provider's wireless network or the packet switch equipment 320 as shown in FIG. 1 to obtain a packet requesting a web page.

The packet thus obtained includes unique identification information indicating the mobile communication terminal, and user information can be extracted from the server 300 of the mobile communication company using the identification information.

The advertisement system 100 of the present invention can perform a customized advertisement for each user based on the user information.

The advertisement system 100 of the present invention generates a new packet by combining a user-specific advertisement and a program code for controlling the user's mobile communication terminal 200, and generates the packet again through the wireless network 310 of the user. Transmission to the mobile communication terminal 200.

The advertisement packet received by the mobile communication terminal 200 controls the mobile communication terminal so as to first request a web page requested by the first mobile communication terminal, and output the included advertisement while the web page is loaded, or request Controls the advertisement to be displayed in some areas of the webpage.

By advertising in this manner, a user who accesses the public Internet by using a mobile communication terminal can display an advertisement to all users regardless of the address of the website to which the user is connected. Another advantage is that customized ads are available for each user.

In addition, there is an advantage that the advertising provider can directly control whether or not to transmit the advertisement and the method of outputting the advertisement.

A more detailed configuration will be described with reference to FIGS. 2 and 3.

2 is a block diagram showing the configuration of the system of the present invention.

The system of the present invention includes a packet acquisition unit 110, a user information confirmation unit 120, an advertisement packet generation unit 130, a packet transmission unit 140.

The packet acquisition unit 110 obtains a data packet requesting a web page from the mobile communication terminal.

In 3G mobile communication, voice and data networks are separated and data is transmitted to the Internet through packet switch equipment.

The packet acquisition unit 110 is connected to the backbone or packet switch equipment of the mobile communication network to obtain a packet for requesting a web page transmitted to the public Internet network among the packets transmitted from the user's mobile communication terminal.

A method of acquiring a packet requesting a web page may be a method of intercepting a transmitted packet itself, and a method of acquiring a packet by copying a transmitted packet.

When the packet is obtained by copying the transmitted packet, the original packet is transmitted to the public Internet network.

On the other hand, when acquiring a packet, it is checked whether the packet is transmitted by a user's operation of a mobile communication terminal or by an operation of an advertisement packet of the present invention described later, and the transmitted packet is an advertisement of the present invention. When it is confirmed that the packet is transmitted by the operation of the packet, it is preferable that the packet is transmitted to the public Internet network as it is.

The user information confirmation unit 120 confirms the user information from the packet obtained by the packet acquisition unit 110.

The simplest information among the user information checked by the user information checking unit 120 may include information for identifying a mobile communication terminal used by the user, such as a phone number of the mobile communication terminal transmitting the packet or an assigned IP address. More specifically, the information about a user registered in a system of a mobile communication provider subscribed to by a user of a mobile communication terminal may be included.

The user information registered in the system of the mobile communication service provider may include the gender, age, address, etc. of the user, which are basic personal information, and may include various items input to the user according to the mobile service provider.

In some cases, the operator of the system of the present invention and the mobile operator contract in advance, and when the user joins the mobile operator, the hobby, the type of product of interest, the price to buy a lot for each product line, the usual trading style, etc. It may be designed to input the information for the target advertisement, such as the information, and to receive the information in the user information verification unit 120.

To this end, the user information confirmation unit 120 is connected to the system of the mobile communication provider, and transmits the identification information of the mobile communication terminal of the user obtained from the packet obtained by the packet acquisition unit 110 to the system of the mobile communication provider, The user information can be confirmed by receiving user information corresponding to the identification information of the mobile communication terminal from the system of the mobile communication provider.

The advertisement packet generation unit 130 generates an advertisement packet to be transmitted to the user's mobile communication terminal.

The advertisement packet includes advertisement information for outputting advertisement content from the mobile communication terminal and a control code for controlling the mobile communication terminal to output the above advertisement content.

In the present invention, the control code refers to an executable file or a program for performing a specific control function and a code constituting the executable file or the program, and the code itself or the executable file executed by the code according to the context. It is used to mean a program.

The most common code used as control code is JavaScript code. In the case of JavaScript code, the JavaScript language is read by the web browser of the terminal and executed according to the contents programmed in the code. Therefore, only the code itself consisting of the programming language needs to be transmitted, and the file in the form of an executable file needs to be transmitted. There is no.

However, unlike the above JavaScript code, when the program is programmed in a language other than the language that can be interpreted and executed in the terminal, only the code consisting of the programming language is not executed, so the code is executed in the form of an executable file. It would be desirable to construct.

The control code for controlling the mobile communication terminal is executed to control the mobile communication terminal when it is received by the mobile communication terminal. Specifically, the user requests to re-request the web page requested by the user through the mobile communication terminal. While the downloaded web page is downloaded, the advertisement is output using the advertisement information included in the advertisement packet, or when the reception of the web page requested by the user is completed, the advertisement is output along with the loaded web page.

When received in a mobile communication terminal or a computer, etc. are automatically executed, and the program for controlling the mobile communication terminal, etc. when executed is already well known in the art to which the present invention belongs, the present invention specific source for performing such a function Description of codes and the like is omitted.

The control code for controlling the mobile communication terminal included in the advertisement packet may or may not re-request the web page requested by the user.

When the packet acquisition unit 110 acquires the packet by intercepting the packet transmitted to the public Internet network, the control code should control the mobile communication terminal to re-request the web page, but the packet acquisition unit 110 If you only copy and do not intercept the original packet, the control code may not resend the packet requesting the web page.

If the packet for requesting the web page is not retransmitted, the mobile communication terminal loads the web page transmitted from the public Internet network in response to the web page request packet initially transmitted by the user's operation, and the program by the control code. The mobile terminal controls the mobile communication terminal to output the advertisement content until the web page is loaded, or divides the screen so that the requested web page is output on a part of the screen and the advertisement content is output on the other part.

When the web page is loaded by the operation of the web page request packet first transmitted by the user's operation, there is no factor in delaying the loading of the web page due to the advertisement. The advantage is that complaints do not occur.

In addition, in the case of splitting the screen so that the advertisement is output together with the webpage, the advertisement is continuously output while the webpage is output, thereby increasing the effect of the advertisement.

In addition, even if the web page is not downloaded for a short time and enough advertisement content has not been delivered in the meantime, if the advertisement is output together with the web page, this disadvantage can be eliminated. The advantage is that there is no need to delay the loading of the page.

In this case, the time for dividing the screen so that an advertisement is output to a portion of the screen is always any one of a time such as while the web browser is running and while the web page causing the advertisement packet is output. It may be determined irrespective of the type of advertisement as set to.

However, in the case of a video advertisement in relation to the advertisement, the advertisement may be output only until the time set by the system operator that the advertisement of the still image achieves a certain degree of the effect of the advertisement until the reproduction of the video is finished.

In this case, the screen is divided up to a certain time, and the advertisement is displayed in some areas, but after that time, the web page is displayed on the entire screen. Can be minimized.

When retransmitting a packet for requesting a web page by a control code, information indicating that the packet is a packet for requesting a web page by the operation of the advertisement packet of the present invention is included in a specific position in the code constituting the packet. It is preferable.

When the packet acquisition unit 110 acquires the packet by intercepting the packet transmitted to the public Internet network, when all the packets requesting the web page are intercepted, the packet requesting the web page is not transmitted to the public Internet network. In this case, it is particularly preferable to ensure that the packet includes information indicating that the packet is transmitted by the operation of the advertisement packet so that the packet is not blocked by the packet acquisition unit 110.

The advertisement information included in the advertisement packet is information required for the advertisement content to be output to the mobile communication terminal to be output to the mobile communication terminal may be the advertisement content itself, or may be an address of a server providing the advertisement content.

If the advertisement information is an address of a server providing the advertisement content, the control code of the mobile communication terminal is preferably set to request and receive the advertisement information and then re-request the web page requested by the user.

Meanwhile, the advertisement packet may include information for requesting a web page, such as an address of a web page requested by the user.

If the program by the control code is set not to request the web page requested by the user again, the web page request information need not be included.

In addition, even after the control code is received at the mobile communication terminal, the web page request information is included in the advertisement packet even when the program by the control code is configured to search and confirm the web page information requested by the user at the mobile communication terminal. no need.

The packet transmitter 140 transmits the advertisement packet generated by the advertisement packet generation unit 130 to the mobile communication terminal identified by the user information confirmation unit 120. Since a packet transmission method is the same as a data transmission method through a general mobile communication network, further description thereof will be omitted.

3 is a flowchart illustrating the method of the present invention.

First, the packet acquisition unit 110 obtains a packet for requesting a web page through a public Internet network from a mobile communication terminal providing a full browsing function (301).

The packet acquisition unit 110 is connected to the backbone of the mobile communication network or packet switch equipment and extracts a packet for requesting a web page transmitted to the public Internet network among the packets transmitted from the user's mobile communication terminal, the advertisement packet of the extracted packet As described above, the packet transmitted by the action of the program by the control code of the advertisement packet generated by the generation unit 130 is excluded.

In addition, a method of acquiring a packet requesting a web page may include a method of intercepting a transmitted packet itself and a method of copying a transmitted packet, and when the packet is acquired by a method of intercepting the packet itself, the packet is moved. When it is confirmed that the transmitted packet is transmitted by the operation of the advertisement packet of the present invention, it is determined whether it is transmitted by the operation of the communication terminal or by the operation of the advertisement packet of the present invention described below. As described above, the packet is transmitted to the public internet network without acquiring the packet.

The user information confirmation unit 120 confirms the user information from the packet obtained by the packet acquisition unit 110 (302).

The user information confirming unit 120 uses only information extracted from the obtained packet to identify information for identifying a mobile communication terminal such as a phone number or an assigned IP address of the mobile communication terminal that transmitted the packet, that is, a target for transmitting an advertisement packet. As described above, it is possible to extract only information that can be identified, or to extract information about a user registered in the system of the mobile communication service provider, which is connected to the system of the mobile communication service provider.

In addition, when the user information confirming unit 120 is associated with the system of the mobile communication provider, the identification information of the mobile communication terminal of the user obtained from the packet obtained by the packet obtaining unit 110 is transmitted to the system of the mobile communication service provider. As described above, the user information is confirmed by receiving user information corresponding to the identification information of the mobile communication terminal from the system of the mobile communication provider.

The advertisement packet generation unit 130 generates an advertisement packet to be transmitted to the user's mobile communication terminal (303).

The advertisement packet includes advertisement information for outputting advertisement content from the mobile communication terminal and a control code for controlling the mobile communication terminal to output the above advertisement content.

The control code for controlling the mobile communication terminal is executed to control the mobile communication terminal when it is received by the mobile communication terminal, and the web page requested by the user is divided while waiting for the web page requested by the user to be loaded and / or by splitting the screen. As described above, the advertisement content is output together with the output web page when the output is performed.

At this time, the control code may be set to retransmit the packet requesting the web page requested by the user, in this case, the packet requesting the web page is the operation of the advertisement packet of the present invention, not the user's operation. As described above, it is preferable to include information indicating that the packet is transmitted.

If the control code does not retransmit the packet requesting the web page requested by the user, the control code first outputs the web page information corresponding to the web page request packet transmitted by the user's operation and displays it on the screen. When the code retransmits the packet requesting the webpage requested by the user, the control code outputs the webpage information corresponding to the retransmitted webpage request packet to the screen.

Meanwhile, the advertisement information included in the advertisement packet is information necessary for the advertisement content to be output to the mobile communication terminal to be output to the mobile communication terminal. Is the address of the server providing the advertisement content, it is preferable that the control code of the mobile communication terminal is configured to request and receive the advertisement information first and then re-request the requested web page.

Meanwhile, as described above, the advertisement packet may include information for requesting the webpage, such as the address of the webpage requested by the user.

Meanwhile, the packet transmitter 140 transmits the advertisement packet generated by the advertisement packet generator 130 to the mobile communication terminal checked by the user information checker 120 (304).

The operation of the advertisement packet will be described once again with reference to FIG.

4 is a flowchart illustrating an embodiment of the present invention by a program by a control code included in an advertisement packet.

First, when the advertisement packet generated by the advertisement packet generation unit 130 is received by the packet transmission unit 140 in the mobile communication terminal, the control code included in the advertisement packet is executed, the information contained in the advertisement packet or By using the information stored in the mobile communication terminal, the packet for requesting the web page requested by the user is retransmitted (401).

In this case, as described above, it is preferable that the retransmitted web page request packet includes information indicating that the packet is a packet transmitted by the operation of the advertisement packet of the present invention, not the user's manipulation.

After re-requesting the web page, the program by the control code in the advertisement packet causes the advertisement to be output at the mobile communication terminal using the advertisement information included in the advertisement packet (402).

In this case, the advertisement information may be the advertisement content itself to be output, or may be an address for supplying the advertisement content as described above.

If the advertisement information included in the advertisement packet is an address for supplying advertisement content, the control code downloads the corresponding advertisement content from the address and outputs the corresponding advertisement content to the output screen of the mobile communication terminal.

If it is determined that the downloading of the re-requested web page is finished (403), the received web page is output (404).

In this case, the output advertisement may be stopped, and the advertisement may be output on a part of the output screen of the mobile communication terminal while the requested web page is output as described above.

The above embodiment is an embodiment where the control code in the advertisement packet re-requests the web page requested by the user.

However, as described above, it is also possible to not re-request the web page requested by the user. In this case, the packet acquiring unit 110 acquires the web page request packet transmitted by the user's operation by copying the web page request packet, and performs the advertisement similar to the method of FIG. 4 except for the configuration of the request for the web page. Will be output.

The method of the present invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission via the Internet) . The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Claims (9)

A packet acquisition unit which is transmitted from a mobile communication terminal providing a full browsing Internet access function to a public Internet network in a full browsing manner without passing through a mobile communication company server, and obtains a packet requesting a web page;
A user information confirming unit confirming user information of the mobile communication terminal by using the packet information obtained from the packet obtaining unit;
The mobile communication terminal is controlled so that the advertisement information, which is information about the advertisement content to be output from the mobile communication terminal, and the advertisement content is output until the requested web page is loaded into the mobile communication terminal. An advertisement packet generation unit generating an advertisement packet including a control code; And
Advertisement system for a full-browser Internet access mobile communication terminal comprising a; packet transmission unit for transmitting the generated advertisement packet to the mobile communication terminal. The advertisement system of claim 1, wherein the packet acquisition unit obtains the packet by copying the transmitted packet. The mobile terminal of claim 1, wherein the user information checking unit receives information of the user from a system of a mobile communication service provider to which a user of the mobile communication terminal subscribes,
And the advertisement information included in the advertisement packet depends on the received user information. The control code of claim 1, wherein the control code controls the mobile communication terminal to simultaneously output the requested web page and the advertisement content by dividing a screen of the mobile communication terminal after the requested web page is loaded. Advertising system for a full-browser Internet access mobile terminal. Obtaining, by the packet acquiring unit, the packet from the mobile communication terminal providing the full browsing Internet access function to the public Internet network in a full browsing manner without passing through the mobile communication company server, and requesting a web page;
Confirming, by a user information checking unit, user information of the mobile communication terminal using the obtained information of the packet;
The advertisement packet generation unit is transmitted to the mobile communication terminal, and the advertisement information which is information about the advertisement content to be output from the mobile communication terminal and the advertisement content is output until the requested web page is loaded into the mobile communication terminal. Generating an advertisement packet including a control code for controlling the communication terminal; And
And a packet transmitting unit transmitting the generated advertisement packet to the mobile communication terminal. 6. The method of claim 5, wherein acquiring the packet comprises acquiring the packet by copying the transmitted packet. The method of claim 5, wherein the checking of the user information comprises: checking the user information by a method of receiving the user information from a method of a mobile communication service provider subscribed to by the user of the mobile communication terminal,
The generating of the advertisement packet may include generating the advertisement packet such that the advertisement information is changed according to the received user information. The mobile terminal of claim 5, wherein the control code controls the mobile communication terminal to output the requested web page and the advertisement content simultaneously by dividing a screen of the mobile communication terminal after the requested web page is loaded. Advertising method for full-browser internet access mobile communication terminal. A computer-readable recording medium having recorded thereon a program for realizing the method according to any one of claims 5 to 8.

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