KR20110126845A

KR20110126845A - System and method for providing information using iptv and smart phone

Info

Publication number: KR20110126845A
Application number: KR1020100046323A
Authority: KR
Inventors: 남기중
Original assignee: (주)토마토파트너
Priority date: 2010-05-18
Filing date: 2010-05-18
Publication date: 2011-11-24

Abstract

According to the present invention, there is provided a method for providing information combining IPTV and smart phone, wherein the method provides a broadcast program to be provided through an IPTV service to the IPTV service server and transmits it to the service subscriber. The service subscriber owns a smartphone, and a predetermined application is installed in the smartphone, and the subscriber is authenticated to the IPTV service server using the serial number of the set-top box through the application. Transmitting a broadcast program; Receiving APP ON information indicating that the application installed on the smartphone of the viewer watching the broadcast program through the IPTV and the serial information of the set-top box that the viewer has through the IPTV service server, Receiving viewing channel information of a broadcasting program that the user is watching from the IPTV server; The additional content information, which is pre-built and stored in relation to the broadcast program corresponding to the channel information, is extracted from the additional content DB and transmitted to the user's smart phone so that the subscriber can watch the broadcast program via IPTV. And obtaining the additional content related to the broadcast program through the phone.

Description

Information service system and method combining IP TV and smart phone

The present invention relates to a system and method for providing information desired by a user using a wireless communication network. More specifically, a combination of an IPTV and a smart phone, which are widely spread in recent years, is difficult to provide specifically through an IPTV. The present invention relates to a system and method for providing information service that combines an IP television and a smartphone that provides program related content information through a smartphone.

Recently, IPTV service is widely used, which is a service that provides information service, video contents, and broadcasting through TV using high-speed Internet, and is a type of digital convergence in that it is a convergence of the Internet and TV. . The difference with conventional Internet TV is that it uses a TV instead of a computer monitor and a remote control instead of a mouse.

To use such an IPTV, only a TV, a set-top box (STB), and an Internet line need to be connected. In other words, you only need to connect an STB or a dedicated modem to the TV, and turn on the power as if you were turning on the TV. Therefore, even a user who is not familiar with a computer can use the remote control to provide services such as watching an internet, watching a movie, home shopping, home banking, and online games.

IPTV is not different from general cable broadcasting or satellite broadcasting in that it provides broadcasting contents including video, but it has great features in that it adds bidirectionality. Unlike general public broadcasting, cable broadcasting or satellite broadcasting, viewers can watch only the programs they want to watch at their convenience.

By the way, although IPTV is bidirectional, it is still true that the limitation is still present. For example, a broadcast program has a re-broadcasting function so that it can be viewed at a desired time, but content related to the program (for example, a program background or a character introduction) cannot be provided. The relevant information should be obtained by accessing a separately constructed website through the Internet.

In the case of home shopping, the problem becomes even worse. Home shopping is not a case of buying immediately while watching, but home shopping is mostly due to the characteristics of the product to introduce the most, the details of the product is not generally broadcast well. In particular, in the case of insurance products, because they do not broadcast the terms and conditions properly, there is a case of accidentally incurring damages by purchasing the products. In this regard, although the homepages related to broadcasting products have been set up in each home shopping and provided to the user, there is still a need for a separate connection process through the Internet, and thus, IPTV has not been fully utilized.

In the case of the stock channel, although the specific stocks are explained, the time is very short and detailed analysis of the stocks is difficult to obtain through TV. Therefore, the viewer separately accesses the Internet to search for related items, or accesses the stock channel operator's website and, if there is such information, retrieves the information to obtain desired information.

In relation to shopping, there is also a method of transmitting a message such as an SMS to a mobile communication terminal and accessing a related website to obtain shopping information. However, this also requires a user to separately access a wireless communication network. Since the information is irrelevant to the IPTV program being watched, a new information providing method combined with the IPTV is required.

On the other hand, smart phones including the iPhone have been actively spread recently. The iPhone, which provides functions not provided by the existing mobile communication terminal, is developing to replace the existing mobile phone, and the software using the same is widely used. However, smart phones are also only transforming aspects of existing mobile communication terminals, and in addition to the above-described IPTV, new models have not been proposed.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems in the prior art, and one object thereof is a system and method for allowing a viewer to receive content related to the program without performing a separate internet access process during IPTV viewing. To provide.

It is another object of the present invention to provide a system and method that can provide a viewer with additional information related to a program currently being viewed by a user using the STB serial number assigned to the IPTV.

Another object of the present invention is to provide a system and method for building additional information content separately from a broadcast program provided through IPTV, and obtaining the content directly by a viewer without an internet access procedure, thereby increasing the utilization of the broadcast program. will be.

In order to achieve the above object, according to the present invention, there is provided a method for providing information combining IPTV and smart phone, the method provides a broadcast program to be provided through the IPTV service to the IPTV service server, As a step of transmitting, the service subscriber owns a smartphone, and a predetermined application is installed in the smartphone, and the subscriber uses the serial number of the set-top box through the application to the IPTV service server. Transmitting the broadcast program, which is authenticated; Receiving APP ON information indicating that the application installed on the smartphone of the viewer watching the broadcast program through the IPTV and the serial information of the set-top box that the viewer has through the IPTV service server, Receiving viewing channel information of a broadcasting program that the user is watching from the IPTV server; The additional content information, which is pre-built and stored in relation to the broadcast program corresponding to the channel information, is extracted from the additional content DB and transmitted to the user's smart phone so that the subscriber can watch the broadcast program via IPTV. And obtaining the additional content related to the broadcast program through the phone.

In one embodiment, the method further comprises the step of receiving a purchase signal from the smartphone to purchase the broadcast program or a product related to the additional content from the smartphone receiving the additional content from the smartphone, further proceeding with the purchase process It may include.

In one embodiment, the method receives a request signal for a recorded program of a broadcast program currently being watched by the viewer from a smart phone receiving the additional content, and correspondingly recorded to the IPTV server so far. The method may further include receiving a recorded program of the broadcast program and transmitting the same to the smartphone.

According to another embodiment of the present invention, there is provided a method for providing information combining IPTV and smart phone, which method receives a broadcast program to be provided through an IPTV service from a content provider and provides the subscriber to the IPTV service. In this step, the service subscriber owns a smartphone, and a predetermined application is installed in the smartphone, and the subscriber is authenticated to the IPTV service server using the serial number of the set-top box through the application. Providing the broadcast program; In addition to receiving APP ON information indicating that the application installed in the smartphone of the viewer watching the transmitted broadcast program through the IPTV and the serial information of the set-top box that the viewer has from the smartphone, Receiving viewing channel information of a broadcast program; The broadcast program is transmitted to a content provider providing the broadcast program from the smartphone through the application of the smartphone by transmitting channel information currently viewed by the subscriber to the smartphone based on the received information. And providing an additional content request signal associated with the.

In one embodiment, the method records in real time the current broadcast program being broadcast to the subscriber, and upon receiving a signal from the content provider to transmit a recording of the currently broadcast program, the broadcast program recorded so far The method may further include transmitting to the content provider.

According to another aspect of the present invention, there is provided instructions for accessing a server of a pre-subscribed IPTV service provider and performing user authentication using a serial number of a set-top box; A program programmed to execute the application while watching the broadcast program transmitted from the IPTV service provider, and to transmit the APP ON information indicating the execution of the application and the serial information of the set-top box owned by the viewer to the IPTV service provider; ; Instructions programmed from the IPTV service provider to receive channel information related to the broadcast program being viewed; An instruction programmed to transmit a signal for requesting provision of additional content related to the program to a content provider providing the broadcast program based on the received channel information; Provided is a smartphone provided with an application including instructions programmed to receive the additional content from the content provider receiving the additional content providing request signal and display the additional content on a display of the smartphone.

In one embodiment, the application may further include instructions programmed to proceed with a purchase procedure with the content provider based on a user input after receiving the additional content.

In one embodiment, the application may further include instructions programmed to send a request signal to the content provider for a recorded program of a broadcast program currently being watched.

According to an embodiment, the application may be configured to receive a recorded program of a program currently being broadcast from the content provider according to the request signal, and to reproduce and display a specific part of the recorded program according to a user's operation. It may further include.

According to another aspect of the present invention, a program DB for storing a broadcast program to be provided through the IPTV service; An additional content DB for storing additional content associated with the broadcast program; The broadcast program is transmitted to the IPTV service server, and the corresponding program is received from the IPTV service server receiving the APP ON information and the user information transmitted from the smartphone of the user who is watching the broadcast program. And a content server configured to extract additional content related to the additional content DB from the additional content DB and transmit the additional content to the smart phone of the corresponding user, wherein the user is a user who has subscribed to the IPTV service. Owned, the user is authenticated to the IPTV service server using the serial number of the set-top box through the application, the APP ON information is a combination of the IPTV and the smart phone that indicates that the application is running information Provided system provided .

In one embodiment, the content server is further added to the channel from the smartphone received via the application the channel information of the broadcast program currently being watched from the IPTV service server receiving the APP ON information and the user information. The mobile terminal may be configured to receive a signal for requesting content provision, extract the corresponding additional content from the additional content DB based on the signal, and transmit the extracted additional content to the smart phone of the corresponding user.

In one embodiment, the content server may include a unit configured to receive a purchase signal in connection with the content from the smartphone that has received the additional content and to proceed with a purchase procedure with the smartphone. .

According to an embodiment, the content server receives a signal for requesting a recorded program of the broadcast program from a smartphone of the viewer of the broadcast program currently being viewed, and requests the recorded program of the broadcast program to the IPTV service server. And receiving and transmitting the recorded program to the smartphone.

According to the present invention, while watching a broadcast program provided through an IPTV service, in order to obtain additional content information related to the program, only an application installed in a smartphone is executed without going through cumbersome procedures such as Internet access and search. With only a simple operation, it is possible to watch a broadcast program and receive additional content information through a smart phone. By combining an IPTV service with a smart phone that is currently widely used, a new type of information can be provided.

1 is an overall schematic diagram of a system in which an IPTV and a smartphone are combined to provide information desired by a viewer, according to an embodiment of the present invention.
2 is a block diagram of an IPTV server constructed according to an embodiment of the present invention.
3 is a block diagram of a PP content server constructed in accordance with one embodiment of the present invention.
4 is an overall schematic diagram of a system that combines an IPTV and a smartphone to provide information desired by a viewer according to another embodiment of the present invention.
5 is a block diagram of an IPTV server configured according to another embodiment of the present invention.
6 is a block diagram of a PP content server constructed in accordance with another embodiment of the present invention.
FIG. 7 is a flowchart illustrating a process of providing information desired by a viewer by combining an IPTV and a smartphone according to an embodiment of the present invention.
8 is a flowchart illustrating a process of providing information desired by a viewer by combining an IPTV and a smartphone according to another embodiment of the present invention.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings. The following description is to aid the understanding of the present invention, but the present invention is not limited thereto. In addition, the description of the configuration already known in the art will be omitted, even if the description is omitted, those skilled in the art will be able to easily understand the characteristic configuration of the present invention through the following description.

1 shows an overall schematic of a system combining IPTV with a smartphone to provide information desired by a viewer, in accordance with an embodiment of the present invention. As shown, the system is an IPTV and / or digital server (hereinafter referred to as IPTV) that transmits a broadcast program to the viewer system 100, a viewer, in the form of an IPTV service, and provides channel information currently viewed upon request from the viewer. The server 200 includes a PP content server 300 that provides a broadcast program to an IPTV server and transmits additional content related to a broadcast program currently being viewed to a viewer's smartphone according to a request from a user. Hereinafter, each component will be described. Meanwhile, although the IPTV server and the PP content server are illustrated as separate servers, it should be understood that this is only one embodiment, and that the two servers may be operated as one server. That is, the present invention is not limited to the specific implementation of the server. In addition, in the following embodiments and drawings, an intermediate medium for providing a broadcast program to a user will be described based on an IPTV server, but the present invention is not limited thereto. In other words, not only IPTV service providers such as Mega TV and SK Broadband, but also servers of companies providing broadcast programs through general digital cables such as C & M are widely included in IPTV servers. This is referred to as an IPTV server, and the service provided through this will be referred to as an IPTV service.

First, the viewer system 100 will be described. As shown, the set-top box 130 for receiving an IPTV service, the IPTV 120 for watching a broadcast program transmitted through the set-top box, and the IPTV are shown. While watching a broadcast program through, it includes a smartphone 110 that can receive additional content associated with the program. That is, the present invention is based on the premise that a subscriber who subscribes to an IPTV service and receives the service has a smartphone 110. On the other hand, since the operation and configuration of the set-top box 130 and the IPTV 120 of the viewer system is well known, the description thereof will be omitted.

The viewer using the service through the method of the present invention first downloads an application for using the present invention from a place such as an app store and installs it on a smartphone owned by the user. The application is a program installed in the smartphone to use the method provided by the present invention through the smartphone 110, the viewer, that is, the user runs the application, the first set-up box when connecting to the IPTV server 200 Enter the serial number of the card and authenticate the user. After the user authentication, if the user wants to receive additional content information, the user only needs to execute the application, and no additional process such as information retrieval through an Internet connection is required, which is an important feature of the present invention. Configure. Other functions of these applications are described in more detail below.

2 is a block diagram of a configuration of an IPTV server 200 according to an exemplary embodiment of the present invention. As shown, the IPTV server 200 is a broadcast program receiver 210, broadcast program transmitter 220, serial information and channel information receiver 240, user information receiver 240, channel information transmitter 250 , The controller 260, the program DB 270, and the user information DB 280. In addition, IPTV server 200 also includes other components (not shown) typically provided to provide IPTV services.

The broadcast program receiving unit 210 is for receiving a broadcast program provided from the PP content server 300 and stores the received program in the program DB 270. The broadcast program transmitter 220 transmits a program received from the PP content server 300 or a program stored in the program DB 270 according to a viewer's channel selection. When the broadcast program is watched by the viewer, the serial information and channel information of the corresponding set-top box are transmitted to the IPTV server 200 in real time, and the information is received through the serial information and channel information receiver 230. When the viewer changes the channel, serial information and channel information are received again, and a broadcast program corresponding thereto is transmitted through the broadcast program transmitter 220. This configuration is now widely used in connection with IPTV services.

Meanwhile, according to the present invention, a viewer may not only view a broadcast program through the IPTV 120 but also obtain information on content not provided through broadcast, that is, information about additional content related to the broadcast program being viewed. . In this regard, while watching the IPTV, the viewer only needs to turn on the application of the smartphone 110 downloaded and installed, that is, to execute the application. Then, by the application, the application ON information and the set-top box serial information (transmitted to the IPTV server 200, this information is received via the user information receiving unit 250. Then, the channel information transmitting unit 250 The channel information of the broadcast program currently being viewed by the viewer is transmitted, and the information is received through the application, after which the application of the smartphone 110 broadcasts through the channel based on the received channel information. The PP content server 300 providing the program requests additional content information of the corresponding channel, and in response to the request, the PP content server 300 requests additional content related to the broadcast program currently being viewed by the viewer (eg, drama In case of character information, background information of drama, in case of home shopping broadcasting program, detailed information and shopping information related to the product being advertised ) Is transmitted in real time to the smartphone 110. Accordingly, the viewer can watch the main broadcast program through the IPTV and receive additional content information not provided by the program through the smartphone 110 in real time. Thus, there is no need to perform a cumbersome process such as obtaining additional content information through a separate Internet connection.

On the other hand, the control unit 260 is to control the first half of the IPTV server 200 and the above components, the user information DB 280 is the information of the IPTV service subscriber, set-top box information of the subscriber, of the smartphone It is a database that stores all the subscriber's information such as phone number.

3 shows a block diagram of a PP content server 300 constructed in accordance with one embodiment of the present invention. As illustrated, the PP content server 300 includes a broadcast program transmitter 310, a user request receiver 320, an additional content transmitter 330, a shopping processor 340, a controller 350, and a program DB 360. ), The additional content DB 370, and the user information DB 380. The PP content server 300 also includes other components (not shown) that are typically provided to provide a program via an IPTV service.

The broadcast program transmitting unit 310 is for transmitting a program or a live broadcast program which is prepared in advance and stored in the program DB 360 to the IPTV server 200 such as KT or SK Broadband.

As described above, according to the present invention, when a viewer who is watching IPTV makes an application installed in his smartphone 110 in an ON state, channel information of a broadcast program that he or she is currently watching from the IPTV server 200 is turned on. Is received, and transmits additional content transfer request information to the PP content server 300 of the corresponding channel based on this channel information. The user request receiving unit 320 is for receiving the request information of the user, which is transmitted from the smartphone 110.

When the additional content transmission request information is received by the user request receiving unit 320 as described above, the additional content transmitting unit 330 stores additional additional content produced in association with a broadcast program that the viewer is currently watching. Extracting the additional content information of the broadcast program from the content DB 370 and transmits the request to the smart phone 110. The application of the smartphone 110 receives such additional content and provides it to the user, whereby the user can receive additional content information related to the broadcast program with only an extremely simple operation of turning the application ON.

In some cases, the additional content may be content related to a fee. For example, when the PP content server 300 is a server providing stock information, a user may want to know information on the market or future prospects of other items besides a specific item being broadcast. Then, the user may select a certain item through the application and request for specially desired information. Then, the request information is received through the user request receiving unit 330, the additional content transmitter retrieves the additional content DB, extracts the information corresponding to the request and transmits it to the user's smartphone. Thereafter, the shopping processor performs a fee processing on the additional content generated as described above. For example, a normal billing procedure may be performed through a payment gateway outside the PP content server 300. Since the charge processing method itself is well known, the description thereof will be omitted. In addition to simply transmitting additional content related to a broadcast program, a viewer who views the additional content may additionally perform shopping based on the content, which is also performed according to the above-described process. For example, if the broadcast program is a computer sales program, it may provide additional content on details related to the computer according to a request from the user's smartphone, and based on this, the user may install an application installed in the smartphone. When the purchase process is performed through, the shopping processing unit performs a product purchase process in connection with the shopping server 400. In addition, the shopping processing unit may be configured to perform a procedure for providing information such as shipping information, tracking information, etc. according to a user's request.

On the other hand, the user DB 380 is a database that stores information on the user using the content through the PP content server 300, such information may be provided through the IPTV server 200.

4 is a schematic diagram of a system for providing information desired by a viewer by combining an IPTV and a smart phone according to another embodiment of the present invention, and FIGS. 5 and 6 show an IPTV server 200A and PP contents. The configuration of server 300A is shown. According to the embodiment of FIG. 4, unlike the embodiment of FIG. 1, after the information exchange between the smartphone and the IPTV server, the PP content server provides additional content to the smartphone according to a channel information request from the smartphone. The phone does not receive extra information from the IPTV server, but instead receives additional content information from the PP content server and optionally performs additional procedures. In the following, this will be described in more detail. The same parts as in the embodiment of FIGS. 1 to 3 are denoted by the same reference numerals, and redundant description thereof will be omitted.

As with the embodiment of FIG. 1, the viewer first downloads the application and installs it on his smartphone 110. While watching IPTV, the viewer turns the application on. Then, the APP ON information and the information on the set-top box serial number authenticated at the first subscription is transmitted to the IPTV server 200A. In FIG. 1, when the IPTV server receives such information, the viewer transmits channel information currently viewed by the viewer to the smartphone of the viewer. However, in this embodiment, the IPTV server 200A uses the user information transmitter 250A (see FIG. 5). ), The received information is transmitted to the PP content server 300A. Then, the user information receiving unit 320A receives the information, and the additional content transmitting unit 330 refers to the user information DB 380 and currently broadcasts the program to the smartphone 110 of the viewer who has transmitted the information. Extract additional content related to the additional content (DB) and transmit. The rest of the process is the same as the above-described embodiment.

FIG. 7 is a schematic diagram of a system for providing information desired by a viewer by combining an IPTV and a smart phone according to another embodiment of the present invention, and FIGS. 8 and 9 show an IPTV server 200B and PP contents. The configuration of server 300B is shown. This embodiment is to more actively reflect the user's request, and reflects the user's request to watch a specific part of the broadcast program, not just to watch the broadcast program transmitted through the IPTV server. Meanwhile, as shown in FIGS. 8 and 9, it should be understood that the server of the present embodiment may be modified from the embodiment of FIGS. 5 and 6, but may be constructed by modifying the embodiment of FIGS. 2 and 3. .

In the following, this will be described in more detail. The same parts as in the embodiments of FIGS. 4 to 6 are denoted by the same reference numerals, and redundant description thereof will be omitted.

All broadcast programs transmitted from the PP content server 300B to the IPTV server 200B are transmitted to the user according to a normal procedure, as described above, and the broadcast programs are executed by the VOD processing unit 250B of the IPTV server. It is recorded in real time, and is transmitted to the PP content server 300B at the user's request.

That is, as in the embodiment shown in Figures 1 to 6, the user is provided with additional content through the PP content server using the smartphone 110, the application is installed. At this time, while watching a predetermined broadcast program through IPTV, there may be a case where the user wants to see the situation again, for example, a few minutes before the broadcast program (for example, in the case of a baseball relay program, if the current situation is currently being broadcasted at the end of the fifth time, the fifth time is end). To see what's happening). At this time, the user sends a signal to the PP content server 300B that the user intends to view the currently broadcast program on the smartphone instead of the IPTV. Then, based on the received signal, the VOD processing unit 340B of the PP content server 300B requests the IPTV server 200B for the recorded portion of the currently broadcast program, and the VOD processing unit 250B of the IPTV server. ) Receives the request signal and transmits the recorded broadcast program to the PP content server 300B. The VOD processor 340B receiving the recorded broadcast program transmits the corresponding program to the user's smartphone 110. The user can view the recorded broadcast program received through the smartphone 110 by designating an image of a desired part using an application. Such a function has an advantage of providing greater satisfaction to a user in the case of a live broadcast program than a recorded broadcast program. On the other hand, according to the embodiment shown in Figure 7, the user can change the IPTV channel using the application installed on the smart phone 110, as well as the remote control of the IPTV, in this case, the broadcast channel of the IPTV through the PP content server Can be changed, the utilization of the smartphone can be further increased.

According to the above-described embodiment of the present invention, the viewer can enjoy the IPTV service and at the same time, can obtain information on additional content that is difficult to provide with a broadcast program through his smart phone. That is, according to the conventional method, the cumbersome procedure such as an internet connection was required to obtain the additional content information, but according to the present invention, additional content related to a broadcast program can be easily obtained without such a procedure. The same shopping can be done directly through the smartphone. In addition, the present invention is clearly distinguished from a conventional information acquisition method in which an SMS message containing a return path is transmitted and a user accesses the URL mainly from a wired or wireless basis. Hereinafter, more specific embodiments will be described.

1. First embodiment

FIG. 10 is a flowchart illustrating a process of providing additional content related to the program and utilizing the content to a user who views a broadcast program through an IPTV service according to the first embodiment of the present invention.

First, a user downloads an application required for using the method of the present invention through a website such as an app store and installs it on his smartphone 110. Next, access to the IPTV server 200 by using the application, and performs a user authentication process through the serial number of its own set-top box (S101). All user information including the user telephone number is stored in the user information DB 280 (S101).

Subsequently, the IPTV server 200 transmits the broadcast program received from the PP content server 300 to the user (S102). While watching the broadcast program transmitted through the IPTV 120, the user executes the application in an operable state in order to obtain more information, that is, information about additional content, with respect to the program (S103). ).

Meanwhile, as a user watches a broadcast program through IPTV, the serial information and channel information currently viewed by the user are transmitted to the IPTV server 200 through the set-top box and received as the user executes the application. In operation S104, the smartphone 110 transmits APP ON information and user serial information to the IPTV server 200.

The IPTV server 200 that receives the information through the serial information and channel information receiver 230 and the user information receiver 240 receives the channel information of the program currently being viewed by the user through the channel information transmitter 250. Transmit to 110 (S105). The smartphone 110 receiving the channel information requests additional content related to the broadcast program currently being viewed from the PP content server 300 of the corresponding channel (S106). The additional content transmitting unit 330 of the PP content server 300 receiving the request through the user request receiving unit 320 retrieves the additional content DB 370 and extracts the additional content previously stored in association with the program. The smartphone 110 transmits (S107). Therefore, a user can enjoy a predetermined broadcast program via IPTV, and at the same time, can get information of additional content related to the program with his smart phone.

Meanwhile, depending on the contents of the broadcast program or the additional content, the user may perform an additional content utilization procedure. For example, if a user who has obtained additional information about a computer received through a smartphone wants to purchase the computer, the user does not need to make a separate internet connection or make a phone call, but is connected to the PP content server 300 through the application. It is only necessary to perform additional paid content processing or shopping procedure, such a procedure is made through the shopping processing unit 340 (S108).

2. Second Embodiment

11 shows a second embodiment of the present invention. Compared with the embodiment shown in FIG. 10, it can be seen that only the procedure of transmitting and receiving APP ON information and user information is different. That is, since the steps S201 to S204 are the same as the steps S101 to S104 in FIG. 7, redundant description thereof will be omitted.

The IPTV server 200A, which has received user information such as APP ON information and user serial information from the user's smartphone 110, broadcasts the user's currently watching the received information through the user information transmitter 250A. The program is transmitted to the PP content server 300A of the corresponding channel of the program (S205). The PP content server 300A, having received the information through the user information receiver 320A, extracts additional content related to a program currently being broadcast from the additional content DB 370, and transmits the additional content to the user's smartphone (S206). Other processes are the same as in the embodiment of FIG.

3. Third embodiment

12 shows a third embodiment of the present invention. Compared to the embodiment shown in FIG. 11, since the program is actually the same as the embodiment of FIG. 11 except that the recorded program can be received and watched from the PP content server through the smart phone, duplicate description thereof will be omitted.

When the user wants to watch the broadcast program currently being viewed, the user manipulates an application installed in his smartphone and transmits a request signal for such effect to the PP content server 300B (S308). Then, based on the request signal, the VOD processing unit 340B requests the IPTV server 200B for the recorded program of the corresponding program, and the VOD processing unit 250B transmits the recorded program to the PP content server. The VOD processor transmits the received recorded broadcast program to the user (S309). The user can view the received broadcast program again by designating a desired video part using the application, and thus can enjoy an image not seen in a program such as live broadcast. Meanwhile, in the embodiment of FIG. 12, after the shopping process and the like of FIG. 11 are performed, the recording program is received, but without the shopping process, the VOD process may be performed according to the user's selection. It is easy to understand that there is.

While the present invention has been described with reference to preferred embodiments, it is to be understood that the present invention is not limited to the above embodiments. That is, the embodiments may be variously modified and modified within the scope of the following claims, and all of them fall within the scope of the present invention. Accordingly, the invention is limited only by the claims and the equivalents thereof.

110: smartphone
200, 200A: IPTV and Digital Cable Server
300, 300A: PP content server

Claims

Providing a broadcast program to be provided through the IPTV service to the IPTV service server to transmit to the service subscriber, wherein the service subscriber owns a smartphone, and a predetermined application is installed on the smartphone. The subscriber is authenticated to the IPTV service server using the serial number of the set-top box through the application;
Receiving APP ON information indicating that the application installed on the smartphone of the viewer watching the broadcast program through the IPTV and the serial information of the set-top box that the viewer has through the IPTV service server, Receiving viewing channel information of a broadcasting program that the user is watching from the IPTV server;
The additional content information, which is pre-built and stored in relation to the broadcast program corresponding to the channel information, is extracted from the additional content DB and transmitted to the user's smart phone so that the subscriber can watch the broadcast program via IPTV. Making the additional content related to the broadcast program available through the phone.
Information providing method that combines an IPTV and a smart phone comprising a.

The method of claim 1, further comprising the step of receiving a purchase signal from the smartphone to purchase a broadcast program or a product related to the additional content from the smartphone that has received the additional content, and proceeding with a purchase procedure. Information providing method that combines IPTV and smartphone.

The broadcast program according to claim 1 or 2, wherein a request signal for a recorded program of a broadcast program currently being watched by the viewer is received from the smart phone receiving the additional content, and the broadcast program recorded so far for the IPTV server. Receiving a recording program of the, and transmitting the information to the smartphone characterized in that it further comprises the IPTV and smartphone providing method.

Receiving a broadcast program to be provided through a content provider from a content provider and providing the subscriber to the IPTV service, the service subscriber owns a smartphone, the predetermined application is installed on the smartphone And the subscriber is authenticated to the IPTV service server by using the serial number of the set-top box through the application.
In addition to receiving APP ON information indicating that the application installed in the smartphone of the viewer watching the transmitted broadcast program through the IPTV and the serial information of the set-top box that the viewer has from the smartphone, Receiving viewing channel information of a broadcast program;
The broadcast program is transmitted to a content provider providing the broadcast program from the smartphone through the application of the smartphone by transmitting channel information currently viewed by the subscriber to the smartphone based on the received information. Providing an additional content request signal associated with the
Information providing method that combines an IPTV and a smart phone comprising a.

The broadcast program according to claim 4, wherein the broadcast program recorded so far is recorded to the content provider when the current broadcast program transmitted to the subscriber is recorded in real time, and a signal for transmitting the recording of the currently broadcast program is received from the content provider. The information providing method of combining the IPTV and the smartphone, characterized in that it further comprises the step of transmitting.

A command programmed to access a server of a pre-subscribed IPTV service provider and perform user authentication using a serial number of the set-top box;
A program programmed to execute the application while watching the broadcast program transmitted from the IPTV service provider, and to transmit the APP ON information indicating the execution of the application and the serial information of the set-top box owned by the viewer to the IPTV service provider; ;
Instructions programmed from the IPTV service provider to receive channel information related to the broadcast program being viewed;
An instruction programmed to transmit a signal for requesting provision of additional content related to the program to a content provider providing the broadcast program based on the received channel information;
Instructions for receiving the additional content from the content provider receiving the additional content providing request signal and displaying the additional content on a display of the smart phone;
Smartphone installed with an application that includes.

The smartphone of claim 4, wherein the application further includes a command programmed to perform a purchase procedure with the content provider based on a user input after receiving the additional content.

8. The smartphone of claim 6 or 7, wherein the application further includes instructions programmed to send a request signal from the user to the content provider for a recorded program of the broadcast program currently being watched.

The apparatus of claim 8, wherein the application further includes a command programmed to receive a recorded program of a program currently being broadcast from the content provider according to the request signal, and to reproduce and display a specific part of the recorded program according to a user's operation. Smartphone comprising a.

A program DB for storing a broadcast program to be provided through an IPTV service;
An additional content DB for storing additional content associated with the broadcast program;
The broadcast program is transmitted to the IPTV service server, and the corresponding program is received from the IPTV service server receiving the APP ON information and the user information transmitted from the smartphone of the user who is watching the broadcast program. A content server configured to extract additional content related to the content from the additional content DB and transmit the extracted additional content to a smartphone of the corresponding user;
Included, the user is a user subscribed to the IPTV service, owns the smartphone with a predetermined application is installed, and the user is authenticated to the IPTV service server using the serial number of the set-top box through the application And the APP ON information indicates that the application is executed.
A system that provides information by combining IPTV and smartphones.

The apparatus of claim 10, wherein the content server further provides additional content of a corresponding channel from the smartphone that receives channel information of the broadcast program currently being viewed from the IPTV service server that has received the APP ON information and the user information through the application. And receiving a signal for requesting the data, extracting the additional content from the additional content DB based on the signal, and transmitting the additional content to the smart phone of the corresponding user.

The method according to claim 10 or 11, wherein the content server comprises a unit configured to receive a purchase signal in connection with the content from the smartphone that has received the additional content, and to proceed with the purchase procedure with the smartphone. System characterized.

The method according to claim 10 or 11, wherein the content server receives a signal for requesting a recorded program of the broadcast program from the smartphone of the viewer of the broadcast program currently watching, and transmits the recorded program of the broadcast program to the IPTV service server A unit configured to request and receive, and transmit the recording program to the smartphone.