KR20110079429A - Broadcasting system and method of providing a personalized broadcasting service in the same - Google Patents

Abstract

PURPOSE: A broadcasting system and a method for providing a personalized broadcasting service are provided to offer personalized additional information. CONSTITUTION: Additional information which is registered by a first user is inserted into a specific AV(S304). A second user terminal displays the AV including the additional information through its display section or a display device, e.g. TV, etc(S306). The second user terminal detects whether or not the second user requests the interworking data(S308).

Description

BROADCASTING SYSTEM AND METHOD OF PROVIDING A PERSONALIZED BROADCASTING SERVICE IN THE SAME}

The present invention relates to a broadcasting system capable of a viewer's participation and to merging and providing personalized additional information for each user / region / time to an AV and a method of providing a personalized broadcast service.

Current broadcast systems use a method of simply delivering broadcasts, particularly AV supplied by a VOD provider, to viewers, so that the viewers unilaterally watch only the screen provided by the operator.

That is, in the current broadcasting system, the environment in which the viewers can participate in the broadcast is not implemented, and as a result, the various needs of the viewers cannot be satisfied.

In addition, the current broadcast system does not have a system capable of providing personalized additional information to viewers, and does not provide a linked service.

An object of the present invention is to provide a broadcast system that can be participated by the viewer and personalize the additional information to each viewer (users) and a method of providing a personalized broadcast service.

In order to achieve the above object, a method for providing a personalized broadcast service in a broadcasting system according to an embodiment of the present invention comprises the steps of inserting additional information registered by a first user into a specific AV; And displaying, for the second user, the AV in which the additional information is inserted.

The management server used in the broadcasting system according to an embodiment of the present invention includes an additional information manager for managing additional information registered by a first user; And an interlocking data management unit managing the interlocking data registered by the first user. Here, the management server transmits at least one of the additional information and the interworking data to a user terminal for a second user.

A method for providing a personalized broadcast service in a user terminal used in a broadcast system according to an embodiment of the present invention includes: receiving an AV and first additional information; Inserting and merging the first additional information into the AV; And outputting the AV in which the first additional information is inserted.

According to another aspect of the present invention, a method for providing a personalized broadcast service in a broadcast system includes broadcasting a specific AV to user terminals; Providing first additional information to a first user terminal of the user terminals; Providing second additional information to a second user terminal of the user terminals; Inserting and merging the first additional information into the AV at the first user terminal; And inserting the second additional information into the AV and merging the second user terminal.

In the broadcast system and the method for providing a personalized broadcast service according to the present invention, since the additional information registered by the user (viewer) is inserted into the AV and provided, the user can participate in the broadcast and provide different additional information for each user. have. As a result, it is possible to improve the satisfaction of users having various needs. In particular, since the additional information is provided in synchronization with the AV, the user can naturally receive the additional information inserted in the AV.

In addition, since the management server exists separately from the operator server and the user terminals and manages additional information, interworking data, user profile and meta information, and so on, the load of the operator server and the user terminals can be reduced, thereby improving operational efficiency of the broadcasting system. It can be maximized.

In addition, since the user can receive the interworking data in the current channel or another channel during the AV viewing, various broadcasting services and two-way services can be enabled.

Furthermore, since the additional information and the interworking data may exist in various forms according to the propensity of users, various business uses using the additional information and the interworking data may be possible.

1 is a block diagram illustrating a broadcast system according to an embodiment of the present invention.
2 is a flowchart illustrating a process of registering additional information and interworking data according to an embodiment of the present invention.
3 is a flowchart illustrating a process of providing a personalized broadcast service according to the first embodiment of the present invention.
4 is a diagram illustrating an application example of a personalized broadcast service according to an embodiment of the present invention.
5 is a diagram illustrating a frame of an AV in which additional information is inserted according to an embodiment of the present invention.
6 is a flowchart illustrating a process of providing a personalized broadcast service according to a second embodiment of the present invention.
7 is a flowchart illustrating a process of providing a personalized broadcast service according to a third embodiment of the present invention.
8 illustrates a screen on which an AV is displayed according to an embodiment of the present invention.
9 is a flowchart illustrating a process of providing a personalized broadcast service according to a fourth embodiment of the present invention.
10 illustrates a process of storing an AV according to an embodiment of the present invention.
11 is a diagram illustrating a broadcast system according to an embodiment of the present invention.
12 is a block diagram illustrating a management server according to an embodiment of the present invention.
13 is a block diagram illustrating a user terminal according to an embodiment of the present invention.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. Like reference numerals are used for like elements in describing each drawing.

When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art, and are not construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a broadcast system according to an embodiment of the present invention.

Referring to FIG. 1, the broadcasting system according to the present embodiment is a digital broadcasting system in which additional information for each user is merged into an AV and provided for each user. Include.

The operator group 100 includes a VOD server 110 and a provider server 112.

The VOD server 110 provides the AV and the meta information corresponding to the AV to the operator server 112. Here, the AV is a concept encompassing audio data, video data, video, broadcasting, and the like, and the meta information is information related to the AV, such as channel information, program information, time information, camera ID and angle information, delimiter information, and position. Location Marking information and the like.

The operator server 112 is a server that provides a specific AV to users, and then properly encodes the AV transmitted from the VOD server 110 and broadcasts it to the user terminals 114.

According to another embodiment of the present invention, the operator server 112 may unicast the AV to a specific user terminal 114, for example, at the request of the management server 104.

In addition, the operator server 112 transmits the meta information provided from the VOD server 110 to the management server 104.

According to an embodiment of the present invention, the operator server 112 is a headend of a broadcasting station and may transmit AV data, which is broadcast data, to the user terminals 114.

The user terminal 102 is a terminal where users (viewers) watching the AV are located, and include user terminals 114A to 114N used by the users. Here, the user terminals 114A to 114N are terminals capable of receiving AV, and may be set-top boxes (STBs), notebook computers, and cellular phones.

However, each user terminal 114 preferably includes a multimedia player capable of playing the AV. When the user terminal 114 is an STB, the user terminal 114 is connected to a TV.

According to an embodiment of the present invention, each of the user terminals 114A to 114N includes means for inserting and merging additional information into the AV, and directly playing the AV having the additional information inserted therein, such as a TV or the like. It can be transferred to a display device for playback.

According to another embodiment of the present invention, each of the user terminals 114A to 114N may further include means for generating and editing additional information and / or interworking data as described below.

The management server 104 stores the meta information transmitted from the operator end 100, preferably the operator server 112, and additional information for each user. Here, the additional information is information related to the users, such as text, image, video, and 3D, and is preferably generated and edited by the users.

In addition, the management server 104 registers and stores not only the additional information but also interworking data, a user profile, schedule information, channel ID information, and the like.

In addition, the management server 104 transmits specific additional information and / or interworking data to the corresponding user terminal 114 with reference to the user profile when providing a personalized broadcast service.

In short, in the broadcasting system of the present invention, the operator server 112 broadcasts the AV to the user terminals 114A to 114N, and the management server 104 provides additional information and interworking data for the user to be serviced. Send to 114. In this case, the user terminal 114 inserts and merges the additional information into an AV, plays back the AV in which the additional information is inserted, or plays through another display element. Display through the channel.

That is, the broadcast system of the present invention can provide a personalized broadcast service that can be participated by a viewer.

In addition, since the management server 104 for managing the additional information and the interworking data, etc. is included separately, users can create and edit the additional information and the interlocking data using the management server 104, so that the convenience of users Sex can be improved.

In addition, the broadcast system of the present invention can provide different information for each individual / time / period / region, thereby satisfying the needs of various users.

Hereinafter, the operation of the broadcast system of the present invention will be described with reference to the accompanying drawings.

First, a process of registering additional information and interworking data in the management server 104 will be described.

2 is a flowchart illustrating a process of registering additional information and interworking data according to an embodiment of the present invention.

Referring to FIG. 2, the management server 104 authenticates a user to receive a personalized broadcast service (S200).

According to an embodiment of the present invention, the user terminal 114 transmits its ID or unique number or the like to the management server 104 automatically or at the request of the management server 104. Subsequently, the management server 104 may authenticate the user terminal 114 by checking whether or not the ID transmitted from the user terminal 114 matches the ID in the table stored therein. Subsequently, the management server 104 transmits the authentication result to the user terminal 114, and starts the personalized broadcast service when the authentication is completed.

The authentication process may be performed manually by the user terminal 114 at the request of the management server 104, or may be automatically performed when the user terminal 114 is booted.

Subsequently, the user may request a personalized broadcast service to the management server 104 using the user terminal 114 or the Internet (S202).

According to another embodiment of the present invention, the management server 104 may first inquire whether to use the personalized broadcast service with the user terminals 114A to 114N after the authentication process is completed. Of course, the personalized broadcast service will only start if there is a service request from the user.

Subsequently, the management server 104 requests additional information and interworking data from the user terminal 114 (S204), and the user terminal 114 transmits additional information and interworking data to the management server 104 (S206). .

According to one embodiment of the invention, the management server 104 provides a specific editing tool to the user terminal 114, the user generates additional information and interworking data using the editing tool displayed on the user terminal 114 can do. For example, the management server 104 may provide an editing tool to the user terminal 114 along with information that an additional information may be inserted into a predetermined region of a specific time zone in a video called "avatar". In this case, the user may use the editing tool provided in the user terminal 114 to insert the text "OO, I love you, will you marry me?" Can be created as interlocked data linked with. Of course, the user may select a desired time zone and an area in which the additional information is to be inserted among many time zones. Thereafter, the user terminal 114 may designate a user to be serviced with additional information such as "OO, would you like to marry me?" And "proposed video" to the management server 104.

According to another embodiment of the present invention, the user may generate additional information and interworking data using a program included in the user terminal 114.

According to another exemplary embodiment of the present invention, the user may transmit additional information and interworking data generated or stored by another device, such as a notebook, not the user terminal 114 through the management server through the device or the user terminal 114. Or transmit to 104).

According to another embodiment of the present invention, the user may not separately transmit additional information and interworking data to the management server 104, and may request to use the previously registered additional information and interworking data in a personalized broadcast service. .

According to another embodiment of the present invention, the user may access additional web pages provided by the management server 104 and generate additional information and interworking data.

Subsequently, the management server 104 may register and store additional information and interworking data transmitted from the user terminal 114 as additional information and interworking data for a personalized broadcast service (S208). However, it is preferable that the additional information and the interworking data are separately registered and stored for each user.

In other words, the user may arbitrarily generate additional information and interworking data, or may utilize previously registered additional information and interlocking data.

Although not described above, the user may purchase and use additional information and interworking data provided by a specific operator.

After the registration process of the additional information and the companion data is completed, a personalized broadcast service is provided.

Hereinafter, various personalized broadcast services will be described in detail with reference to the accompanying drawings.

3 is a flowchart illustrating a process of providing a personalized broadcast service according to a first embodiment of the present invention, and FIG. 4 is a diagram illustrating an application example of a personalized broadcast service according to an embodiment of the present invention. 5 is a diagram illustrating a frame of an AV in which additional information is inserted according to an embodiment of the present invention.

Referring to FIG. 3, a first user who is a subscriber of a personalized broadcast service requests a personalized broadcast service to the management server 104 through his user terminal 114 (S300). In this process, the first user may designate a second user to be serviced, or the second user may be designated in the management server 104.

Subsequently, the management server 104 refers to the user profile of the second user by referring to the user profile 114 (hereinafter, referred to as "second user terminal"), as shown in FIG. 4A. The same text "OO, will you love me to marry?" Is transmitted, and the operator server 112 provides the second user terminal with an AV provided at a predetermined time according to a broadcast schedule such as an AV or a general drama designated by the first user. Transfer to 114B (S302). Here, the management server 104 may transmit the interlocking data together when the additional information is transmitted, or may transmit the interlocking data to the second user terminal 114B at a request of the second user.

Subsequently, as shown in FIG. 5, the second user terminal 114B inserts the additional information into the AV and merges it (S304). Here, when the additional information is inserted, a start time and an end time may be determined as shown in FIG. 5, and as a result, the additional information may be displayed on the screen only between the start time and the end time.

Of course, although not mentioned, an area of the screen on which the additional information is to be displayed may be previously designated.

According to an embodiment of the present invention, the additional information may be inserted into a part of the entire frame of the AV as one clip, and the AV is divided into a plurality of clips and then inserted into some of the clips. May be However, in consideration of operational efficiency of the broadcasting system, it is preferable to separate the AV into a plurality of clips and insert the additional information into some clips.

Subsequently, the second user terminal 114B displays the AV in which the additional information is inserted through its display unit or a display element (TV, etc.) connected thereto (S306). For example, an AV is played on a TV connected to the STB, which is the second user terminal 114B, and is added to a portion 402 of the playback screen 400, for example, a building signboard, as shown in FIG. 4 (B). The information "OO, will you love me and get married?" May be inserted. Of course, in this case, the phrase may be processed in a different color from the background so that the second user can fully recognize the scene, and the scene may be played slowly.

According to another embodiment of the present invention, immediately before step S306, the process of authenticating whether the second user is a service subscriber and the process of determining whether the second user accepts additional information sent by the first user are further performed. May be performed.

Subsequently, the second user terminal 114B determines whether there is a request for the coordinated data (S308). Specifically, as shown in FIG. 4B, a red button (interface) for requesting interlocking data may blink next to text, and the second user may request interlocking data through selection of the button. have. In this case, the button may be selected by the user using a mouse or a remote controller or may be directly touched.

If the second user does not request the interworking data, step S306 is continued.

On the other hand, when the second user requests the interlocking data by pressing the red button, the second user terminal 114B transmits the video or audio corresponding to the interlocking data through its display unit or a display element connected thereto. Display (S310). For example, when the second user presses the red button, a channel may be switched to implement a “proposed video”, a “photo slideshow of memories”, and the like. In this case, the interworking data may be transmitted from the management server 104 or may be recalled and used after being previously stored in the user terminal 114B.

According to another embodiment of the present invention, when the second user presses the red button, "proposed video" or "photo slideshow of memories" may be implemented in a pop-up form on the whole or a part of the screen where the current AV progresses. It may be.

According to another embodiment of the present invention, when the second user presses the red button, the audio of the AV may be stopped and a "propose message" recorded by the first user may be output. Of course, the voice may be implemented together with the video.

In short, the personalized broadcast service of the present embodiment inserts the additional information designated by the first user into a specific AV so that the second user can receive the additional information through the AV.

In the above, although the first user has provided additional information to the second user, the first user may implement specific additional information and interworking data to be serviced by the first user.

6 is a flowchart illustrating a process of providing a personalized broadcast service according to a second embodiment of the present invention.

Referring to FIG. 6, a first user requests a personalized broadcast service to the management server 104 (S600).

Subsequently, the management server 104 transmits the additional information registered by the first user to the operator server 112 (S602).

Subsequently, the operator server 112 inserts the transmitted additional information into the AV designated to be transmitted to the second user (S604).

Subsequently, the operator server 112 transmits the AV in which the additional information is inserted to the user terminal 114 of the second user (S606).

Subsequently, the user terminal 114 displays the AV in which the additional information is inserted through its display unit or a display element connected thereto (S608).

Subsequently, it is determined whether the second user has requested interworking data (S610).

If there is no request for the interworking data, step S608 is continued.

On the other hand, if the request for the interlocking data, the user terminal 114 displays the screen corresponding to the interlocking data through its display unit or a display element connected thereto (S612). For example, if there is a request for the interlocking data, the user terminal 114 notifies the management server 104 of the request for the interlocking data, and the management server 104 transmits the interlocking data for the second user to the user terminal 114. ) Can be sent.

According to another embodiment of the present invention, when the management server 104 transmits the additional information to the operator server 112, the interlocking data is also transmitted, and upon request of the interlocking data, the operator server 112 requests the user terminal 114. ) May also transmit the interworking data. Of course, the operator server 112 may transmit the interworking data together during AV transmission.

In short, the personalized broadcast service of the present embodiment implements the operator server 112 to insert the additional information into the AV, and the operator server 112 transmits the AV with the additional information to the user terminal 114. .

According to another exemplary embodiment of the present invention, the operator server 112 may transmit the AV to the management server 104, and the management server 104 may insert additional information into the AV and then transmit the AV information to the user terminal 114.

7 is a flowchart illustrating a process of providing a personalized broadcast service according to a third embodiment of the present invention, and FIG. 8 is a diagram illustrating a screen on which an AV is displayed according to an embodiment of the present invention.

Referring to FIG. 7, a first user requests a personalized broadcast service to the management server 104 (S700).

Subsequently, the management server 104 transmits additional information to the user terminal 114 of the second user designated by the first user according to the request of the personalized broadcast service, and the operator server 112 transmits the AV to the user terminal. Transfer to step 114 (S702). Here, the user terminal 114 is selected through the user profile.

Subsequently, the user terminal 114 inserts the additional information into the AV (S704).

Subsequently, it is determined whether the second user has authorized the service (S706). Specifically, if there is an AV with the additional information inserted, the user terminal 114 determines whether to receive the broadcast service through its display unit or a display element connected thereto, that is, the AV with the additional information inserted therein. Inquire about whether to watch. This is a process performed to ensure privacy because not only the second user but also another person may watch the AV in which the additional information is inserted.

When the second user authorizes the broadcast service, the user terminal 114 displays an AV in which the additional information is inserted (S708).

On the other hand, when the second user does not authorize the broadcast service, the user terminal 114 stores the AV with the additional information inserted (S710) and displays a general AV without the additional information inserted ( S712).

According to an embodiment of the present invention, the user terminal 114 may store the AV in which the additional information is inserted by itself or transmit the stored information to the management server 104.

According to another embodiment of the present invention, the user terminal 114 may display a general AV but display a button 802 indicating that there is a merged AV on a portion of the screen 800 as shown in FIG. 8. .

Thus, when the second user wants to watch the merged AV, the second user can watch the AV with the additional information inserted by clicking the button 802. In this case, the merged AV may be displayed continuously and matched with the AV currently in progress, or the general AV may be terminated and the merged AV may be restarted from the beginning.

In addition, the merged AV and the normal AV may be displayed simultaneously, but the merged AV may be implemented to be displayed on a different channel from the general AV, and the merged AV may be displayed on a part of the screen in the form of a pop-up window.

In short, the personalized broadcast service of the present embodiment provides the AV service in consideration of the privacy of the user.

9 is a flowchart illustrating a process of providing a personalized broadcast service according to a fourth embodiment of the present invention, and FIG. 10 is a diagram illustrating a process of storing AV according to an embodiment of the present invention.

Referring to FIG. 9, the user terminal 114 displays an AV in which additional information is inserted through its display unit or a display element connected thereto (S900).

Subsequently, it is determined whether or not storage of the displayed AV is requested (S902). Specifically, for example, as shown in FIG. 10A, a save button 1002 may exist on the screen 1000 on which the AV is displayed. In this case, when the user clicks the save button 1002, the AV button is displayed. Judging from the request to save.

If there is no storage request, step S900 is continued.

On the other hand, if there is a storage request, the user terminal 114 stores the storage unit, the management server 104 or the user's mobile phone (S904). For example, when the user presses the save button 1002, a screen as shown in FIG. 10 (B) is displayed, and when selecting a mobile phone, the AV number is entered by inputting a telephone number as shown in FIG. 10 (C). Can be stored in the user's mobile phone.

According to an embodiment of the present invention, the user terminal 114 may store the entire AV in which the additional information is inserted or only the clip in which the additional information is inserted. However, when storing the mobile phone or the like, it is preferable to store only a specific clip because the storage capacity of the mobile phone is small.

In short, the personalized broadcast service of the present embodiment may store an AV in which additional information is inserted in various ways.

Although not mentioned above, the user terminal 114 may store not only the AV but also interlocked data.

11 is a diagram illustrating a broadcast system according to an embodiment of the present invention.

Referring to FIG. 11, the operator server 112 broadcasts an AV to the user terminals 114A to 114N, and the management server 104 may provide different additional information to each of the user terminals 114A to 114N. Can be. As a result, each of the user terminals 114A to 114N may display a different screen even though the same AV is transmitted from the operator server 112.

According to another embodiment of the present invention, when the first user wants to send a specific message to other users as a group, the users to be sent are designated to the management server 104, and the management server 104 supplies the same additional information. It may be provided to the user terminals 114 of the users. As a result, the users can watch the AV in which the same additional information is inserted.

Hereinafter, components of such a broadcast system will be described in detail with reference to the accompanying drawings.

12 is a block diagram illustrating a management server according to an embodiment of the present invention.

Referring to FIG. 12, the management server 104 of the present embodiment includes a controller 1200, a transceiver 1202, a meta information manager 1204, an additional information manager 1206, a coordinated data manager 1208, and a user authentication unit. 1210 and storage 1212.

The transceiver 1202 connects the management server 104 with the operator server 112 or the user terminals 114 and uses a wired or wireless method.

The meta information management unit 1204 manages meta information related to the AV transmitted from the operator server 112.

The additional information manager 1206 manages additional information registered by the users. For example, the additional information manager 1206 may register and edit the additional information and may provide users with an editing tool for editing the additional information. However, the additional information manager 1206 may transmit the editing tool to the user terminals 114 to be used by the users, or control the users to access the web server to generate additional information.

The interlocking data management unit 1208 manages interlocking data, and in particular, processes the interlocking data in a format suitable for using the interlocking data, and transmits the interlocking data to the user terminal 114.

The user authentication unit 1210 performs a role of authenticating users, and for example, may authenticate the users through identification of IDs of the user terminals 114.

The storage unit 1212 stores various data such as meta information, user profile, additional information, and interworking data.

The controller 1200 generally controls the operations of the components of the management server 104.

13 is a block diagram illustrating a user terminal according to an embodiment of the present invention.

Referring to FIG. 13, the user terminal 114 of the present embodiment includes a control unit 1300, a transceiver 1302, an additional information generator 1304, an additional information insertion unit 1306, an interlocking data processing unit 1308, and a reproduction. The unit 1310 includes a display unit 1312 and a storage unit 1314.

The transceiver 1302 is a connection path between the user terminal 114 and the operator server 112 or the management server 104, and uses a wired method or a wireless method.

The additional information generator 1304 provides a program and an editing tool that can generate additional information desired by a user.

The additional information inserting unit 1306 inserts and merges additional information transmitted from the management server 104 into the AV broadcasted from the operator server 112.

The interlocking data processing unit 1308 manages the interlocking data transmitted from the management server 104 and reproduces the interlocking data under the control of the reproducing unit 1310 at the user's request.

The reproducing unit 1310 plays a role of reproducing the AV and the interlocking data into which the additional information is inserted.

The display unit 1312 displays the AV and the interlocking data into which the additional information is inserted, and includes, for example, a liquid crystal display (LCD), an organic electroluminescent device (OELD), and the like.

The storage unit 1314 stores a program, an AV in which the additional information is inserted, or the coordinated data.

The controller 1300 generally controls the operations of the components of the user terminal 114.

The embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art having ordinary knowledge of the present invention may make various modifications, changes, and additions within the spirit and scope of the present invention. Should be considered to be within the scope of the following claims.

104: management server 110: VOD server
112: operator server 114: user terminal
1202: transceiver 1204: meta information management unit
1206: additional information management unit 1208: interlocking data management unit
1210: user authentication unit 1212: storage unit
1302: transceiver unit 1304: additional information generator
1306: additional information insertion unit 1308: interlocking data processing unit
1310: playback unit 1312: display unit
1314: storage

Claims (15)

In the method for providing a personalized broadcast service in the broadcast system,
Inserting additional information registered by the first user into a specific AV; And
And displaying, for the second user, the AV having the additional information inserted therein. The method of claim 1, wherein the AV is composed of a plurality of clips,
The additional information is inserted into at least one clip, and a start time and an end time of the additional information are set in the clip. The method of claim 1, wherein the personalized broadcast service providing method comprises:
Generating the additional information;
Registering the generated additional information; And
The method may further include storing meta information related to the AV and a user profile.
And the first user generates the additional information by using a specific editing tool provided by a first user terminal or a management server used by the first user. The method of claim 1, wherein the personalized broadcast service providing method comprises:
Authenticating the first user; And
Providing the interworking data further,
A button for requesting the interlocking data is displayed on a portion of the screen on which the AV with the additional information is inserted, and when the second user clicks the button, the interlocking data is displayed through the current channel or another channel. Personalized broadcast service providing method in a broadcast system, characterized in that. In the management server used for the broadcasting system,
An additional information manager configured to manage additional information registered by the first user; And
Including a coordinated data management unit for managing the coordinated data registered by the first user,
And the management server transmits at least one of the additional information and the interworking data to a user terminal for a second user. The method according to claim 5, wherein the additional information and the interworking data are generated by the first user, and the additional information is transmitted to the user terminal when an AV is transmitted from the operator server to the user terminal. The interlocking data is provided to the user terminal by the second user requesting the interlocking data while the inserted AV is displayed through the user terminal or a display element connected thereto. server. The method of claim 5, wherein the management server,
A meta information manager for managing meta information related to the AV transmitted from the operator server;
A user authenticator configured to authenticate at least one of the first user and the second user; And
Further comprising a storage for storing a user profile,
The management server transmits the additional information or the coordinated data to a user terminal for the second user with reference to the user profile, and the storage unit distinguishes the additional information and the coordinated data for each user by referring to the user profile. The management server used for the broadcasting system, characterized in that for storing. The method of claim 7, wherein the position, size, time, or information of the region in which the additional information is to be inserted into the AV is set by using the meta information, and the AV is composed of a plurality of clips.
And the additional information is inserted into at least one of the clips and merged. The apparatus of claim 5, wherein the additional information manager is further configured to provide the first user with an editing tool that allows the first user to input, edit, schedule, modify, or delete the additional information. Management server used in the broadcasting system, characterized in that provided through. A method for providing a personalized broadcast service in a user terminal used in a broadcast system,
Receiving an AV and first additional information;
Inserting and merging the first additional information into the AV; And
And outputting the AV having the first additional information inserted therein. The method of claim 10, wherein the personalized broadcast service providing method comprises:
Further comprising the step of receiving the interlocking data,
An interface for requesting the interworking data is displayed on a screen on which the AV in which the first additional information is inserted is displayed, and as the user selects the interface, the interworking data is displayed in the current channel or another channel in synchronization with the AV. Method for providing a personalized broadcast service in a user terminal used in a broadcast system, characterized in that the. The method of claim 10, wherein the personalized broadcast service providing method comprises:
Generating second additional information; And
And registering the generated second additional information by transmitting to the management server. The personalization method of claim 10, wherein the position, size, time, and information at which the first additional information is inserted into the AV are determined based on meta information related to the AV. Broadcast service providing method. In the method for providing a personalized broadcast service in the broadcast system,
Broadcasting a particular AV to user terminals;
Providing first additional information to a first user terminal of the user terminals;
Providing second additional information to a second user terminal of the user terminals;
Inserting and merging the first additional information into the AV at the first user terminal; And
And inserting, by the second user terminal, the second additional information into the AV and merging the personalized broadcast service. The method of claim 14, wherein the personalized broadcast service providing method comprises:
Displaying an AV into which the first additional information is inserted;
Displaying an AV in which the second additional information is inserted;
Displaying first interlocking data related to the first additional information while the AV with the first additional information is displayed; And
And displaying second interworking data related to the second additional information while displaying the AV in which the second additional information is inserted.

Images