KR20110067632A - Service support method and system of open information and advertising display(oiad) - Google Patents

Abstract

PURPOSE: An open information advertising display service supplying method and system thereof are provided to maximize the efficiency of displays by displaying advertisement on a display device. CONSTITUTION: Personal information and display information are registered(S100). Content is directly manufactured and the manufactured content is stored(S200). An advertiser and an information provider search for registered information. Display is selected by using an electronic payment system(S300). The content is automatically distributed to each set top box(S400). The information and advertisement are automatically expressed on the display device.

Description

Service Support Method and System of Open Information and Advertising Display (OIAD)}

   The present invention relates to a method for providing information delivery and advertisement service, and a system for supporting the same. The present invention provides various displays (LCD TV, PDP, Monitor, Beam Projector, DID, etc.) and a method and system for providing information, advertisement display service.

In general, displays owned by each individual are not shared and disclosed, and thus cannot be used by others. Accordingly, display owners, information providers, and advertisers mainly deal with offline transactions. In addition, information providers and advertisers are not directly producing content on the web or PC, but are produced by outsourcing. In addition, the produced contents could not be displayed on the display in real time through the Internet, so it was necessary to visit the place where the display was installed and install it directly, and its effect was difficult to measure.

Accordingly, there is a need for a method and a means of providing a service that enables remote display and management in real time through online production of information advertising open market and direct content that directly trades display owners and advertisers online.

      The display owned by each individual was not shared and disclosed, so that others could not use it. As a result, the display owners, information providers and advertisers were mainly dealt with offline. In addition, information providers and advertisers could not display the contents they produced on the display in real time through the Internet, and its effect was difficult to measure.

       The present invention is to solve the above problems, the disclosure using a variety of displays (LCD TV, PDP, Monitor, Beam Projector, DID, etc.) owned by each individual through the Internet and information market on the advertisement display (Open Market) The present invention provides a method and a system for providing public information and an advertisement display service so that the displayed information and advertisement can be displayed.

The present invention establishes an information and advertisement service network connecting various displays (LCD TV, PDP, Monitor, Beam Projector, DID, etc.) owned by each individual through the open market of information and advertisement display on the Internet. As a system that supports open information and advertisements made through transactions, it is possible to generate profits through user-centered information and advertisements and ad transactions through the open market.

      By opening the display of each individual owned by the present invention (Open), not only the advertisement of each individual but also the advertisement of other users by maximizing the efficiency of their own display.

In addition, by providing information such as display location and key visitors owned by each individual, it is possible to increase advertising value by increasing the value of each display.

In addition, it can be easily registered and distributed by providing an appropriate cost to other owned display, and can be advertised at low cost by eliminating the intermediate distribution stage of the advertisement.

In addition, by including individual editing and verification functions for advertisements and information that advertisers and information providers want to provide, it is possible to manage the improvement of advertisement quality and the presentation of advertisements for each individual and feedback for measuring the effectiveness of advertisements.

     1 is a view schematically showing the overall configuration of an Open Information & Advertising Display (OIAD) service providing method and system, which will be described in detail with reference to the user 100, the OIAD public market 200, organization, and file. It is configured to include a server 300, the display unit 400 and the like.

    Display owners, advertisers, and information providers as users 100 access the OIAD open market 200 through the Internet, input basic information such as display information and advertisement conditions for transactions, and make auction-based online transactions. .

    The OIAD public market 200 includes information and advertisement public market server 210 in which display information, display owner information, advertisement cost, and advertisement hope information are stored; Information advertisement editor 220 for advertisers and information providers to create and edit content on the web or personal PC; An information / advertisement display manager 230 for managing and organizing a file in which content is produced directly by using an information / ad editor; The advertiser and information provider selects the display through price negotiation or auction using information such as the location and price listed by the display owner, and proceeds to the transaction system 240 in which a display use contract is executed using an electronic payment system of an escrow method. It is composed.

    The organization and file server 300 uses the information / advertisement display manager 230 to display the organization information and contents for the display that the advertiser and the information provider have determined through the commerce and the individual display on the Internet through the organization and the file server 300. Organizing management server 310 for automatically distributing the content to each set-top box connected to automatically display information and advertising on the display; It consists of a content and storage server 320 that manages the content file produced directly using the information advertising editor 220.

    The display unit 400 receives the organization information and content received from the organization and the file server 300 to express information and advertisements, and feeds back related information such as information display time and display viewers using motion sense. 410, the display 420 for displaying information and advertisements, and information such as the current display installation location image using an external device such as a web camera to the editing and file server in real time via the Internet to the display owner and advertisers, and Information provider comprises a monitoring unit 430 to enable real-time confirmation on the information, advertising market.

3 is a preferred embodiment of the present invention It is a flowchart showing the OIAD service providing method and the overall service method of the system.

    More specifically with reference to Figure 3, OIAD service providing method and system includes (a) each step of registering personal information; (b) editing and producing information, advertising content; (c) selecting a display to display and trading; (d) distributing content to the selected display; (e) providing various information for each display after distribution.

    (A) Each of the personal information registration step (S100) is a step of the display owner, the advertiser and the information provider (110) connected through the Internet to register the personal information to the public information advertising market server 210; Registering display related information; Connecting and synchronizing a set-top box connected to the display; Information registration step related to the advertisement and information presentation request.

    (b) Information, advertising content editing and production step (S200) is a dedicated information, ad editor 220 and information, ad presentation manager 230 provided for advertisers and information providers to install and use on the Web or personal PC. Creating content directly using the content; And storing the produced content in the organization tube server 310 and the content and storage server 320.

    The dedicated information and advertisement editor uses a toolbar 31, a media property bar 32, a file time bar 33, a time setting bar 34, a daily schedule setting bar 35, a timeline bar 36, and the like on the program. Users can create their own content and test-print the produced content in real time.

    (c) In the display selection and transaction step (S300), the advertiser and the information provider and the display provider search for information such as the location and price of which the advertiser and the information provider are registered by the display owner through the information advertisement open market server 210. ; Selecting a display through a price negotiation or auction between the display holder and the advertisement request and information provider; Display use contract and payment step using an escrow-type electronic payment system.

   (D) Distributing the content to the selected display (S400) is the set-top box 410 connected to the individual display 420 over the Internet through the organization management server 310 to the display determined by the advertiser and the information provider through the commerce Automatically remotely distributing the content to; The set-top box 410 connects to the organization management server 310 and the content and storage server 320 to automatically display information and advertisements on the display 420 through authentication of the corresponding content.

   (e) The step of providing various information for each display after the distribution (S500) is the set-top box 410 connected to each display 420 information display time, motion sense and the number of display viewers, images, etc. collected by the web camera 430 Transmitting the information to the organization management server 310 in real time via the Internet; Transmitting, by the organization management server 310, the related information to the information advertisement open market server 210; The display owner, the advertiser and the information provider includes real-time checking on the information advertising open market server 210.

    FIG. 4 is a flowchart illustrating detailed execution of display selection and transaction steps to be displayed in an OIAD service method and system. Looking at the display selection and transaction procedure through Figure 4 as follows.

   When the user connects to the OIAD public market server 210 using the Internet as a personal terminal, the OIAD public market server 210 displays a member ID, password, address, contact number, and a plurality of displays and members managed by the member. Receives and receives member information, such as advertising content to be managed, the inputted member information is transmitted to the OIAD open market server 210 to be stored in the member D / B, dedicated information advertising editor 220 to the personal terminal And the information / advertisement display manager 230 to be installed using manual download, automatic download, or Internet Explorer ActiveX.

    By executing the application downloaded and installed in the personal terminal (S302) receives the user login information to determine whether or not the member (S306), if not a member to request the member information for membership registration, the inputted member information The information advertisement may be transmitted to the open market server and stored in the member D / B (S322).

    In the case of the member (S306), the application determines whether the provider of the device or the user of the device (S308) and accesses to the use page for the member (S308) If the member is the device provider (S308) The OIAD public market The corresponding member-related information is extracted from the server 210 and transmitted to the personal terminal so as to check the registered equipment (S310).

    The equipment provider may register new information or modify the changed information of the equipment managed by the user through the registered equipment information, and extract the currently set advertisement information from the OIAD public market server 210 to check the corresponding information ( S320).

   The equipment provider can check the user's information on all the equipments currently managed (S312) and set the license of the equipment by judging the price negotiation (S314) with the equipment user and whether the payment of the equipment user (S316) (S318). The information is transmitted to the OIAD open market server 210 to be updated and stored.

    If the member is a user of the device (S308) and extracts the relevant member-related information from the OIAD public market server 210 and transmits to the personal terminal so that the registered advertisement production, organization, distribution, use equipment history information can be checked. (S324).

    The equipment user checks the registered advertisement production, the organization information, creates a new advertisement production, the organization information, transmits the information to the OIAD open market server 210, and stores the related information in the organization and file server 300 (S324). ).

   The equipment user selects the equipment for organizing and distributing the created advertisement. It is determined whether or not to use the existing equipment (S326) whether to select a new equipment or to use the existing equipment (S328) by using the existing equipment to distribute the edited advertisement to the corresponding equipment and transmit the relevant information to the management server When the information is stored (S336) and the available equipment registered and selected at the time of selection of the new equipment (S330) and the price of each other is determined after the price negotiation with the corresponding equipment provider (S332) After payment of the amount of use (S334) through the distribution of the advertisement created in the selected equipment and transmits the relevant information to the OIAD open market server 210 and stores in the organization and file server 300 (S336).

Brief description of the drawings

1 is a view schematically showing the overall configuration of an OIAD service providing method and system.

2 is a view showing the overall configuration of the information advertising editor of FIG.

3 is a flowchart illustrating the overall performance of the OIAD service method and system.

FIG. 4 is a flowchart showing detailed performance of equipment selection and transaction step to be expressed in OIAD service method and system.

Drawing 1

110: users (display owners, advertisers and contributors)

210: Information advertising open market server 220: Information advertising editor

230: information advertisement display manager 240: trading system

310: organization management server 320: content and storage server

410: set-top box 420: display

430: monitoring unit

Drawing 2

31: Toolbar 32: Media Property Bar 33: File Time Bar

34: time setting bar 35: daily schedule setting bar 36: timeline bar

Drawing 3

Drawing 4

Claims (6)

(a) registering each personal information; (b) editing and producing information, advertising content; (c) selecting a display to display and trading; (d) distributing content to the selected display; (e) Method and system for providing public information, advertising service characterized by providing various information for each display after distribution The method of claim 1, wherein the step (a) is performed, the display information, the display owner information, the advertisement cost, the information, and the information on the advertisement public information are stored in the information and advertisement market server in the open market. Method and system for providing public information, advertising service, characterized in that The method of claim 1, wherein the step (b) is performed by the advertiser and the information provider to provide the public information and the advertisement service, by using a dedicated editor on the web or a personal PC to create the content and store it in a file server. Method and system In the step (c), the advertiser and the information provider select a display through price negotiation or auction using information such as the location and price of the display owner, and establish an escrow type electronic payment system. Public information, advertising service providing method and system characterized in that the use of the display use contract is performed The method of claim 1, wherein the step (d) is performed by the advertiser and the information provider on the display determined through commerce, and automatically distributes the content to each set-top box connected to the individual display through the file server to the Internet. A system for automatically displaying information and advertisements. The method of claim 1, wherein the step (e) is performed by the set-top box connected to each display in real time via the Internet to display information such as information display time, number of display viewers using motion sense, and current display installation image using a web camera. The system characterized in that the display owner, advertisers and information providers can be confirmed in real time on the information, advertising open market by organizing and transferring to the file server.