KR20110060333A - Method for contributing a profit by the sale and multi-level marketing management system - Google Patents

Abstract

PURPOSE: A method for donating a profit according to production sales and system for managing multistage sales for the same are provided to enable a member to easily and conveniently receive a receipt and information about their donation history through a sales company. CONSTITUTION: A database(12) stores product information, member information, information of contribution organization, and donating ratio of donation. An e-commerce unit(112) sells goods through an electronic commerce. A profit calculator(113) computes sales commission or profit of the sold goods. A bonus calculator(114) calculates bonus which is provided to members buying goods from the calculated sales commission. A donation setup unit(115) establishes contribution from the calculated bonus based on a preset donating ratio. A controller(117) donates a fixed contribution to a corresponding contribution organization.

Description

Method of donation of profit according to goods sale and multi-level sales management system for it {METHOD FOR CONTRIBUTING A PROFIT BY THE SALE AND MULTI-LEVEL MARKETING MANAGEMENT SYSTEM}

The present invention relates to a multi-stage sales management system, and more particularly, to donation of profits that enable the seller (and manufacturer) of goods to donate some of the profits from the sale of goods to society fairly and regularly in online e-commerce. A method and a multilevel sales management system therefor.

On-line community formation and various services using the same are becoming more and more common with the advancement of network technology, and in particular, the formation of various communities among members using the Internet is beyond the scope of offline activities.

Currently, most of the online activities are performed naturally by forming a consensus between members through membership registration, systematic membership management and various sharing, and providing another mutual benefit to members.

On the other hand, e-commerce on-line has been activated with the advancement of network technology, and e-commerce activity has exploded due to the introduction of technologies that can solve problems such as payment, authentication, and security on the Internet. In the realization of such e-commerce behavior, consumers are spending a lot of time and effort to find ways to make cheaper purchases, and e-commerce operators try to minimize the intermediate distribution process and meet various demands of consumers. E-commerce methods are introduced with various concepts. Instead of preferring a single shopping mall that is capable of continuous shopping and obtaining information, consumers are now shopping online at a place where prices are lower or benefits to members by joining a number of shopping malls as members. In addition to the shopping malls that have already subscribed to, profits are distributed more, and personal efforts and search activities are conducted to find shopping malls that can obtain various information.

As a result, e-commerce operators can easily engage in the act of destroying the fair distribution stage in order to attract many members and satisfy existing members' needs, and it is inevitable to operate hype and lameness to simply join new members. In addition, on the consumer side, there is a continuous demand for e-commerce operation sites that can share profits with them. It is no exaggeration to say that online shopping malls have reached their limit in terms of more profit sharing among members.

Meanwhile, among the offline marketing methods, there is a commerce method called network marketing, so-called multilevel sales.

According to the law on door-to-door sales, the definition of multi-level sales is as follows. "Multi-level sales means that a seller or service provider joins a person as a salesperson of his or her sales organization, purchases or receives the goods supplied by him, sells or provides them to the consumer, and Encourages all or part of consumers to become subordinate salespersons of any person and encourages the subordinate salesman to do the same as any other person so that certain benefits can be obtained. Sale or provision of services in the process of This refers to a method of selling a product in which a salesperson is spread more than two steps sequentially and step by step.The salesperson sells the product directly to the consumers, leaving the retail profits while recruiting other salespersons. Sponsorship allowances). In addition, when a consumer who has used a product recognizes the excellence of the product, he / she converts it to a salesperson according to his / her own intention and shares it with other people by using it. It is a marketing method with a wider range of sales. As a result, funding for sponsorship allowances in multi-stage sales is achieved through reductions in store and office, warehouse rental costs, model, advertising cost savings, and redundant transportation costs from agency to distributor and labor costs. After all, this is a concept that provides salespeople with a normal distribution cost to be paid to other areas of society, and does not mean that the distribution cost is more than the normal distribution cost. Has an advantage.

This off-line multi-stage sales method is actively attempted in the field of electronic commerce by combining with online shopping malls.

In online e-commerce, which includes a multi-stage selling method, a seller or manufacturer may donate some of the profits from e-commerce to society, such as the Welfare Foundation. However, some sellers or manufacturers consider donations as a means of evasion or protection rather than a commitment to public interest in society, and they are more concerned with promoting their image management and promotion than donations themselves. Moreover, there have been frequent cases where these donations were not made as promised (reduced commitments), and even often end up as one-time or occasional donations. Therefore, online e-commerce requires a more systematic and comprehensive donation service that enables the donation to be carried out as promised and even a small donation to establish a sound donation culture through regular donation of a portion of the profits from the sale. do.

SUMMARY OF THE INVENTION An object of the present invention is a profit donation method and a multi-stage sale for allowing a seller (and a manufacturer) of an article to donate to society as promised and regularly in an online e-commerce transaction. It is to provide a management system.

In addition, another object of the present invention is to allow donors to simply receive information and receipts (such as receipts for income deduction) on their donation details.

According to one aspect of the present invention, there is disclosed a profit donation method and a multi-stage sales management system therefor that allow a user to donate a predetermined amount of profits from the sale of goods to society as promised and regularly. According to the system and method, the donation group to return a part of the sales profit and the donation ratio of the donation to the donation group are set, the sales commission (benefits) of the goods sold through the e-commerce is calculated and the sales fee is After calculating the bonus to be provided to the member who purchased the item, the donation is set based on the contribution rate from the calculated bonus. Donate this set donation to the donation organization. In addition, the set donation is deducted from the calculated bonus and paid to the member.

According to the present invention, in online e-commerce, there is an advantage in that a donation is made as promised and even a small donation can establish a sound donation culture through regular donations to a part of the profits for sale. In addition, the member has the advantage of being able to easily and simply receive information and receipts about their donations through the sales company that is the primary seller. In addition, there is an advantage in that the multi-stage sales can be efficiently managed by calculating and estimating sales profits and bonuses.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions will not be described in detail if they obscure the subject matter of the present invention.

1 is a diagram schematically showing the configuration of an exemplary multilevel sales management system in which the present invention may be implemented, and FIG. 2 is a diagram showing the configuration of the main server in detail according to an embodiment of the present invention.

In the multi-level sales management system of the present invention, the main server 10 and the manufacturer server 20, the payment server 30, the authentication server 40, the member terminals 50, and the donation organizations 60 are connected to each other online. It is composed.

Member terminal 50 is composed of a terminal of new and existing members that are connected to the main server 10 online. The member terminal 50 may be a terminal of a buyer who purchases an item online, or may be a terminal of a secondary seller (sales person) who purchases and sells the product on behalf of the purchaser. Alternatively, the terminal may be a terminal of a sales office belonging to a seller. The member terminal 50 may be replaced with a PC, a laptop, a handheld PC, a PDA, a mobile communication terminal, a portable Internet terminal, a broadcast receiver, a DMB phone, and the like through a wired or wireless Internet connection. It should be noted that e-commerce services are not limited in their kind to the extent possible.

The manufacturer server 20 is connected to the main server 10 online, and if there is a request to purchase goods on / offline to the main server 10 delivers the goods to the member.

The payment server 30 is connected to the main server 10 online, and is for payment processing according to the purchase of goods.

The authentication server 40 is connected to the main server 10 online for member authentication and payment authentication.

The donation group 60 may be a welfare group, a religious group, a political group, or the like.

The main server 10 is a service center having a web / wafer server that forms part of a web (WEB) / wap (WAP) supporting one or more clients. SD is the system administrator.

The main server 10 operates on / offline membership system and operates a web / wap site for e-commerce as a business that sells goods (commodities), and purchases for recommendation purchase or second sale through online / offline. When acting on behalf of a member who purchases the goods in whole or in part or in the case of a second seller (a parent or parent member), in real time or for a certain time (daily / weekly / monthly basis, etc.) ) To the various bonuses or, if there is no linked member, the bonus is returned to the cashback.In this case, the amount committed by the member in returning the bonus to each member (e.g., all or 70% of the member's profit) Except for the 'donation'), only the rest is returned, and the donation is configured to make a donation to the donation group 60 designated by the member.

The 'Sales Fee (Profit)' means all or part of the profit arising from the sale of the goods (in this case, the amount equals 100% of the member's profit), or part of it (for example, the company as the primary seller, the member as the buyer, or the secondary If the profit of the seller member is 30%: 70%, the amount may be equivalent to 70% member profit) may be provided to the member. Hereinafter, the profits provided to the company will be referred to as 'company profits', and the profits provided to the members will be referred to as 'member profits'. In addition, 'bonus' is a member of a parent or parent linked member, the member's profit is differentially distributed to all linked members according to the distribution method, or the member profit is only given to a specific member (that is, a member without a parent or parent linked member). To be distributed. In addition, the 'donation' is the amount (for example, 5% of the member's profit) donated to the donation group 60 determined by the member for the bonus to be received by the member. Therefore, in the present invention, the bonus returned to the member is reduced to the amount (for example, 95% of the member profit or 70% × 95% of the member profit) except for the donation (5% of the member profit).

Here, there are two ways to return a bonus, except donations, to a parent or parent-associated member (called a 'network member'), one of which excludes the donation from the bonus first and sells the rest: If 70% of the commission (benefits) and the donation is set to 5% of the member's profit, 95% of the 70% of the member's profit, excluding 5% of the 70% of the member's profit, are agreed to be distributed according to the multistage sales agreement. Distribution method to each network member, and the other is to distribute the bonus (e.g. 70% of the member's profit) to each network member according to the agreed distribution method, and then donate to the bonus allocated to each network member. To exclude each.

The bonus may be paid in real time when the settlement of the product price is completed (payment completed). Alternatively, daily, weekly, monthly and quarterly payments may be made on a fixed basis. In the case of payment for a predetermined period, it may be desirable for the company to donate the donation to the donation organization 60 first, and settle the bonus except for the donation. The purpose is to fairly and regularly implement the donation activity according to the sales revenue of goods.

The donation may also occur on the profits of the selling company (primary seller) (eg, 30% of the company's profits) and the profits of the manufacturer. In this case, the sales company or manufacturer sets a donation group and donation (a percentage of the company's profit or the manufacturer's profit) to donate.

The control server 11 of the main server 10 manages and controls the manufacturer server 20, the payment server 30, the authentication server 40, each member terminal 50, and the donation organization 60 through online. And database 12 such as member information DB 121, product information DB 122, sales commission information DB 123, bonus information DB 124, and donation group information DB 125, and the like. Calculate sales commission (profit) and bonus through the calculation unit 113, bonus calculation unit 114, donation setting unit 115, and set the donation to be donated to the donation organization 60, except for the donation Distribute the bonus to each member and donate the donation to donation organization 60. In addition, when a member requests, a receipt for a donation contributed by each member is issued through the receipt issuing unit 116.

The member information DB 121 of the database 12 stores and manages personal information of each member, information about a member (network member) that is higher or lower linked to the member, and information on a sales office to which the member belongs. The information DB 122 stores and manages a price, a category, a manufacturer, detailed information of a product, a testimonial of the product, and the like. In addition, the sales fee information DB 123 stores and manages information on purchases and sales fees of each member, and the bonus information DB 124 stores and manages information on various bonuses of each member. The information DB 125 stores and manages donation group information for donating donations.

The DB manager 111 of the control server 11 manages information stored in the database 12.

The electronic commerce unit 112 allows a member to select a desired item and pay the corresponding item, and enables the member to deliver the completed payment to a desired destination. Payment methods include online payment (credit card payment), direct debit, and Jiro. The electronic commerce method performed by the electronic commerce unit 112 applies a known method mutatis mutandis.

Profit calculation unit 113 calculates the sales fee (profit) of the goods purchased by the secondary seller (sales person) for the purpose of the member directly to buy or sell the goods. For example, assuming that 20% of the selling price (for example, 10,000 won) is the selling profit when selling the article A, the selling profit is 2,000 won. For this sales profit, if the profit of the company as the primary seller and the member of the buyer or the secondary seller is set to 30%: 70%, the member profit is "2000 × 70/100 = 1,400 won" and the company profit Becomes "2000 x 30/100 = 600 won". On the other hand, if all of the sales profit is set to member profit, the member profit is 2,000 won.

The bonus calculation unit 114 may be paid to the member who purchased the goods or the second seller (a network member having a parent or parent member or a sole member who is not a network member) for all or part of the sales fee (profit). Calculate various bonuses. In one embodiment, the type of bonus includes a sponsorship bonus, recommendation matching bonus, cashback bonus, rank bonus, and purchase bonus. For example, a sponsorship bonus is a bonus that is divided differentially by a certain percentage based on the member's own sales, and the referral matching bonus is a predetermined tier of the upper or lower line of a certain percentage of the sponsorship bonus received by the member. A bonus that is paid up to three (for example). Also, the rank bonus is a bonus that differentially pays the total sales by a certain percentage, and the purchase bonus is a bonus that divides the member's sales by a certain ratio and pays it to the members of the upper or lower line, and the cashback bonus is the member's upper or lower rank. Bonus that is paid when there is no member on the lower line.

The bonus calculation unit 114 includes a calculation program such as a sponsoring bonus, a referral matching bonus, a cashback bonus, a rank bonus, and a purchase bonus to calculate a bonus to be provided to a network member having a parent or parent member or to a single member who is not a network member. do. For example, if the profits of the company and the member are set to 30%: 70%, the member profit for the goods A is "2000 × 70/100 = 1,400 won" according to the predetermined distribution method (the distribution method under the multi-stage sales agreement). Calculate the bonus to be distributed. In addition, if the member's profit is set to 100%, the member's profit of Article A for the item A is distributed according to the distribution method under the multi-level sales agreement, and the bonus to be paid is calculated.

The donation setting unit 115 sets a donation to be donated to the donation organization 60 at a predetermined ratio with respect to the bonus. At this time, the predetermined rate is set by the member or company in advance for the donation. For example, if the profit of the company and the member is set to 30%: 70% and the donation is set to 5% of the member's profit, the donation is "1400 x 5/100 = 70 won". On the other hand, if the member profit is set to 100% and the donation is set to 5% of the member profit, the donation is "2000 × 5/100 = 100 won".

The control unit 117 controls and manages various procedures related to electronic commerce, sales commission (profit) calculation, bonus calculation, and donation setting. The control unit 117 is a network member according to the distribution method (distribution method based on the multi-stage sales agreement), which is based only on the remaining bonus except for the donation set by the donation setting unit 115 from the bonus calculated by the bonus calculation unit 114. It is distributed to each individual or paid as a cashback bonus to a single member who is not a network member. If the profit of the company and the member is set to 30%: 70% and the donation is set to 5% of the member's profit, the bonus actually paid to the member is "1400 x 95/100 = 1330 won". The difference is paid to each network member or collectively to a single member. On the other hand, if the member's profit is set to 100% and the donation is set to 5% of the member's profit, the bonus actually paid to the member is "2000 × 95/100 = 1900 won”. The difference is paid to each network member or collectively to a single member.

On the other hand, the control unit 117 controls and manages the donation set by the donation setting unit 115 to donate to the donation group 60 in real time, or collects it on a day / week / month basis. Donations are delivered to the corresponding donation group 60 designated by each member through the payment server 30. At this time, it is preferable that the donation point is a point after the purchaser or the second seller member settles the purchase price of the item. However, it does not matter when the bonus is paid to each member. This is because the bonus is settled in the bonus payment to members. As such, by deducting donations and paying bonuses, donations can be made in accordance with the terms of the donation agreement and in real time or on a regular basis (daily / weekly / monthly / quarterly).

In addition, the control unit 117 notifies the donation group 60 of the deposit details of the donation through an email or the like. In addition, the terminal 50 of the member can also inform the result of the donation.

In addition, the control unit 117 issues / sends a receipt of the donation history and donation amount generated by the member in the receipt issuing unit 116 in real time / periodically or at the request of the member to the corresponding member.

Meanwhile, the receipt for the donation history may be directly sent by the donation organization 60 to the member.

3 is a flowchart illustrating a profit donation procedure according to the sale of goods according to an embodiment of the present invention.

When a new member's membership and an existing member log in through the member terminal 50 to the web / wap site of the main server 10 operated on a membership basis through online / offline, the control server 11 authenticates the authentication server 40. Authenticate the login of the existing member through the member and stores the login date and time, etc. in the member information DB 121, the new member receives the various personal information of the member through the member terminal 50 to the member information DB 121 Save (S301). Login process can be done through ID and password input window, and new members can use their name, date of birth, social security number, address, account number to receive bonuses, referral member name, contribution rate, donation group, their ID and password, and email address. Become a member through the registration process.

The control server 11 determines whether the logged-in member is a new member or an existing member (S302), and if it is an existing member, proceeds to the next step (S304), and if the new member is a new member, the recommended member from the member terminal 50 of the new member. Receives the received and stored in the member information DB 121 (S303) and proceeds to the next step (S304).

Thereafter, when an existing member or a new member purchases or acts on the web / wap site of the main server 10 through the member terminal 50 (S304), the process proceeds to the next step (S305) and purchases or acts on the merchandise. If not (S304), log out and end.

The control server 11 pays the goods purchased or acted by the member through the payment server 30 and the authentication server 40 (S305), and when the payment is completed, the goods purchased by the member to the manufacturer server 20 Ask for delivery. The above procedure applies the normal e-commerce procedure mutatis mutandis.

When the settlement of the price of the goods is completed, the control server 11 calculates a selling fee (profit) of the goods purchased by the secondary seller (sales person) for the purpose of using the member directly or selling the goods (S306). ), For all or part of the sales commission (profit), calculate the various bonuses to be paid to the member who purchased the goods or to the member who is the secondary seller (a network member with parent or parent member or a non-network member). (S307).

Thereafter, the control server 11 sets a donation to be donated to the donation organization 60 at a predetermined rate (for example, 5% of the member profit) with respect to the calculated bonus (S308). At this time, the donation ratio is set according to the method set in advance by the member or the company.

The control server 11 distributes only the remaining bonuses to each network member according to a predetermined distribution method (distribution method based on a multi-level sales agreement) except for the donation according to the preset donation ratio from the bonus to be paid to each member. A cashback form of bonus is paid to a single member other than a member (S309), and the set donation is donated to the donation organization 60 in real time, or collected on a daily / week / month / quarter basis and donated to the donation organization 60. (S310). The donation time point of the donation donated to the donation group 60 is preferably performed after the settlement of the goods price, but it is not necessary to distinguish between the after and the payment point of the bonus paid to each member. This is because the bonus paid to each member is already deducted from the donation.

Meanwhile, the control server 11 issues / sends the receipt of the donation history and the total donation amount generated by the member to the corresponding member through the receipt issuing unit 116 in real time / periodically or at the request of the member (S311).

In one embodiment, the control server 11 notifies the member in real time of the processing details during the donation activity. Of course, a receipt can be issued / sent at every donation.

In another embodiment of issuing / sending receipts to members, as shown in FIG. 4A, issuance / sending of receipts of donations and total donations to a sales company (RS) Co., Ltd., in which the member is a primary seller. When requesting (S401), the control server 11 checks the donation history and total donation amount of the member based on the database 12 held by the company (S402), and issues / sends the donation history and the total donation receipt to the member. (S403).

In another embodiment of issuing / sending a receipt to a member, as shown in FIG. 4B, the control server 11 may donate to the member for the year-end income deduction of the member even if the member does not apply for the receipt directly. Review the issue / send of the total amount (S501), the control server 11 checks the member's donation history and total donation based on the database 12 held by the company (S502), and the donation history and the total donation receipt to the member. Issue / ship (S503).

Through the above process, the member can simply receive information and receipts regarding his donation details through the sales company (RS), which is the primary seller.

Although the method has been described through specific embodiments, the method may also be embodied as computer readable code on a computer readable recording medium. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which are also implemented in the form of carrier waves (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the above embodiments can be easily deduced by programmers of the present invention.

Although the present invention has been described in connection with some embodiments thereof, it should be understood that various changes and modifications may be made therein without departing from the spirit and scope of the invention as understood by those skilled in the art. something to do. It is also contemplated that such variations and modifications are within the scope of the claims appended hereto.

1 is a diagram schematically illustrating the configuration of an exemplary multilevel sales management system in which the present invention may be practiced.

Figure 2 is a diagram showing in detail the configuration of the main server according to an embodiment of the present invention.

Figure 3 is a flow diagram illustrating a profit donation procedure according to the sale of goods in accordance with an embodiment of the present invention.

4A and 4B are flowcharts illustrating a receipt issuing procedure according to an embodiment of the present invention.

* Explanation of symbols for the main parts of the drawings

10: main server 20: manufacturer server

30: payment server 40: authentication server

50: member terminal 60: donation group

Claims (15)

As a method of donating profits of goods sold in an e-commerce system, a) setting a donation group to give back a portion of the sales profit and a donation ratio of donations to the donation group; b) calculating a sales commission (benefits) of the goods sold through electronic commerce; c) calculating a bonus to be provided to the member who purchased the item from the calculated sales fee; d) setting a donation based on a preset donation ratio from the calculated bonus; And e) a method of donation of profit according to the sale of goods, comprising the step of donating the set donation to the donation group. The method of claim 1, And subtracting the donation from the calculated bonus and paying the remaining amount to the member. The method of claim 2, The method of claiming profits from the sale of goods further comprising the step of notifying the donor in real time or periodically. The method of claim 2, Providing profits according to the sale of goods further comprising the step of notifying the donation details at the request of the donor. The method according to any one of claims 1 to 4, And in step c), calculating the bonus based on a distribution scheme according to a multi-stage sales agreement. The method of claim 5, The member is a multi-stage sales member, a buyer who purchases the goods or a secondary seller (sales person) who sells the goods on behalf of the sales, profit contribution method according to the sale of goods. The method of claim 6, The member is a network member associated with a parent or parent member, or a single member without a linked member, the profit contribution method according to the sale of goods. The method of claim 6, The donation further comprises the profit of the sales company that is the primary seller or the manufacturing profit of the manufacturer, the profit contribution method according to the sale of goods. As a multilevel sales management system, A database that stores product information and member information for multi-level sales, a donation group to return a part of sales profit, and a donation ratio of donations to the donation organization; An electronic commerce unit for selling goods through electronic commerce; A profit calculation unit for calculating a sales fee (profit) of the goods sold in the electronic commerce unit; A bonus calculation unit for calculating a bonus to be provided to the member who purchased the product from the sales commission calculated by the profit calculation unit; A donation setting unit for setting a donation based on a preset donation ratio from the bonus calculated by the bonus calculating unit; And And a controller for subtracting the set donation from the calculated bonus and paying the remaining amount to the corresponding member and donating the set donation to the donation group. 10. The method of claim 9, The multi-stage sales management system further comprises a receipt issuing unit for notifying the donor in real time or periodically, or at the request of the donor. 11. The method according to claim 9 or 10, And the bonus calculation unit calculates the bonus based on a distribution scheme based on a multi-stage sales agreement. The method of claim 11, The member is a multi-level sales management system, a multi-stage sales management system, a buyer who purchases the goods or a secondary seller (sales person) who sells the goods on behalf of the seller. The method of claim 12, The member is a multi-stage sales management system according to the sale of goods, which is a network member associated with a parent or parent member, or a single member without a linked member. The method of claim 12, The donation further includes the profit of the sales company that is the primary seller or the manufacturing profit of the manufacturer. A computer readable storage medium storing computer executable instructions for performing the method of any one of claims 1 to 4.

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