KR20110057814A - Method for offering advertisement with location information of smart phone using mobile communication network - Google Patents

Method for offering advertisement with location information of smart phone using mobile communication network Download PDF

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Publication number
KR20110057814A
KR20110057814A KR1020090114375A KR20090114375A KR20110057814A KR 20110057814 A KR20110057814 A KR 20110057814A KR 1020090114375 A KR1020090114375 A KR 1020090114375A KR 20090114375 A KR20090114375 A KR 20090114375A KR 20110057814 A KR20110057814 A KR 20110057814A
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South Korea
Prior art keywords
smartphone
user
affiliated
affiliate
information
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KR1020090114375A
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Korean (ko)
Inventor
임창현
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주식회사 큐앤에스
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Priority to KR1020090114375A priority Critical patent/KR20110057814A/en
Publication of KR20110057814A publication Critical patent/KR20110057814A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0236—Incentive or reward received by requiring registration or ID from user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The present invention relates to a method for providing an advertisement according to location information of a smartphone using a wireless communication network. (A) When a watch is selected and set by a user among contents displayed on a screen of the smartphone, the smartphone is set for a predetermined time or a predetermined time. Performing a display for notifying each time; (b) exposing the advertisement corresponding to the local base of the user at the same time as the display of the time; (c) retrieving the user's current location from one or more base stations when the local base advertisement exposed on the screen screen of the smartphone is selected by the user; (d) when the user's current location is searched, outputting information on affiliated affiliate stores from a main server within a predetermined radius or a list of affiliated affiliate stores by location on a screen; (e) When the affiliated affiliated store displayed on the smartphone is selected by the user, the smartphone is configured to download, store, and display free, discount coupon, differential discount, or event information about the selected affiliated affiliated store from the main server. . The present invention displays the current location information of the location of the smartphone in addition to the performance of the various clock characters corresponding to a certain time or a predetermined time zone to the smart phone user, and indirectly by providing goods and service information about affiliates affiliated stores of the local base Can maximize the effectiveness of advertising, and provide various benefits to users through participation of affiliate product services and discounts or free or various events through search of affiliates, improving communication efficiency with customers, Will provide such improvements.

Description

Method for Offering Advertisement with Location Information of Smart Phone using Mobile Communication Network}

The present invention relates to an advertisement providing method according to the location information of a smartphone using a wireless communication network, and more particularly, to maximize the indirect advertisement effect by exposing the affiliate service information of the immediate local base that matches the current time to the smartphone. It relates to an advertisement providing method according to the location information that diversified the contents of the smart phone.

A mobile radio communication network is a communication network for the purpose of communication between moving objects such as trains or ships, or between a moving object and the outside of the moving object. The mobile communication network requires unique functions that target a mobile object, such as location tracking, base station setting, and route setting.

Recent advances in telecommunications and IT have enabled high-speed and large-capacity data transmission over wired as well as wireless communications. This is why third-generation (3G) mobile telecommunications services can use WCDMA (Wideband Code Division Multiple Access). Evolved into two types, asynchronous and CDMA2000. Moreover, WCDMA has evolved to become High Speed Downlink Packet Access (HSPDA). In addition, DMB (Digital Multimedia Broadcasting) or WiBro (WiBro, Wireless Broadband Internet) is a mobile wireless Internet that can use the high-speed Internet while moving. The portable wireless terminal allows users to access the Internet at high speeds and use a variety of information and contents even when they are stationary and walking or traveling at 60 km / h. In other words, if a WiBro terminal such as a wireless LAN is installed in a personal computer, a notebook computer, a PDA (Personal Digital Assistants), or a car receiver, it is a service that allows users to use the Internet freely like a mobile phone in a moving car or subway.

Such mobile communication terminals can transmit and receive a large amount of information in a shorter time as generations continue, and various functions are added. In addition, the user interface (UI) function is improving user-centered convenience. In addition, smart phones such as PDAs or full touch phones are becoming more popular, and thus more and more user-oriented convenience is approaching. Therefore, the development of various contents of the smart phone or the full touch phone has been made and applied in accordance with user demands and demands.

It is an object of the present invention to provide various contents applicable to a smartphone in view of the above circumstances.

In addition, the present invention is due to the appearance of a visual watch that can be displayed in a variety of forms by the presentation of a characterized pop-up window to inform the current time on the screen of the smart phone, as well as the generation of acoustic sounds, vibrations, etc. Another purpose is to promote useful functions for the user.

In addition, another object of the present invention is to provide location information of a smartphone in accordance with the current time, and to maximize the indirect advertising effect by exposing the product or service information of an affiliate to the smartphone at the corresponding location.

In addition, another object of the present invention is to enable a user to search affiliate affiliated stores within a certain distance from the current location using a smartphone.

In addition, the present invention is to provide a variety of content services between the user of the smart phone and mobile carriers and affiliates to improve customer satisfaction, improve corporate image, differentiated advertising and differentiated benefits, etc. Purpose.

The present invention to achieve the above object, (a) when the clock is selected and set by the user from the content displayed on the screen screen of the smartphone smart phone performing a display for notifying the time at a predetermined time or every predetermined time; (b) exposing the advertisement corresponding to the local base of the user at the same time as the display of the time; (c) retrieving the user's current location from one or more base stations when the local base advertisement exposed on the screen screen of the smartphone is selected by the user; (d) when the user's current location is searched, outputting information on affiliated affiliate stores from a main server within a predetermined radius or a list of affiliated affiliate stores by location on a screen; (e) When the affiliated affiliated store displayed on the smartphone is selected by the user, the smartphone is configured to download, store, and display free, discount coupon, differential discount, or event information about the selected affiliated affiliated store from the main server. It is characteristic.

The present invention, by the above solution means to display the current location information of the location of the smartphone, along with the performance of the various clock character to the smartphone user for a certain time or a predetermined time zone, and products related to affiliated merchants of the local base and By providing the service information, you can maximize the indirect advertising effect, and provide various benefits to the user through participation of affiliate product service and discount or free or various events through search of affiliates, improving communication efficiency with customers and affiliates It has the effect of providing product advertisement and sales improvement.

Hereinafter, an advertisement providing method based on location information of a smartphone using a wireless communication network of the present invention will be described in detail with reference to the accompanying drawings.

1 is a system configuration diagram for providing an advertisement according to location information of a smartphone using a wireless communication network according to the present invention, Figure 2 is a conceptual diagram showing the role of a customer, a mobile carrier, an affiliate and a content provider.

First, the present invention provides a variety of character clock as one of the contents included in the smart phone, and when the corresponding time through the character clock to express the time by time, hearing, vibration, etc., and at the same time provide the product information to the user Issuance of advertisements and coupons are made by the selection of.

The smart phone 10 is a next generation mobile phone with functions such as Internet information search and picture information transmission and reception, which is a concept of a portable computer. Internet communications, faxing, etc. are possible on the go. In other words, a smartphone combines the advantages of a mobile phone and a personal digital assistant (PDA), integrating data communication functions such as calendaring, faxing and Internet access. In addition to searching for Internet information, you can use the electronic pen to enter text on the LCD display or send and receive picture information such as directions.

The wireless communication network 30 is one of mobile communication networks provided by a mobile communication company, and a network is formed to enable various types of wireless communication. Moreover, the mobile communication network aims to communicate between moving objects or between the moving objects and the outside of the moving objects, and tracks the positions of the moving objects, and communicates with the moving objects such as base station setting and path setting. To make it possible. The wireless communication network 30 may transmit and receive voice and data through a plurality of base stations forming an overlapping communication network provided by a mobile communication company, and may also include a reception function of a digital multimedia broadcasting (DMB) or a location information system (GPS). have. The mobile telecommunication company 20 provides a network communication network service for wirelessly transmitting and receiving data to a mobile communication terminal such as a smart phone 10 through a plurality of base stations 21.

Content provider 40 is to create and provide a variety of content through the smart phone (10). Content provider 40 is to provide a content that meets the needs of the demanding customers who want a variety of applications that can be applied to the smartphone (10). Furthermore, the content provider 40 provides a pop-up character clock, provides the location and information of affiliate affiliate stores in the local base by using the character clock, and exposes various advertisements, products, or service information of affiliates to indirect advertisement effects. It is to provide mobile advertisement that maximizes and improves the efficiency of customer communication and sales. In addition, smart phone users can search for affiliates affiliated with local bases at the current location to check location information or to check information such as various products, services or events provided by affiliates or affiliated stores.

The content provider 40 includes a main server 41, an application server 42, a user information server 43, a coupon issuing server 44, a database server 45, and the like.

The affiliate 50 is connected to the content provider 40 by wire or wirelessly to provide advertisement information. That is, by providing an agreement between the affiliate 50 and the content provider 40 in real time, the smartphone customer provides various benefits and at the same time provides advertisements, products, services or event information. The affiliate 50 may include a communication means and a server for transmitting and receiving and sharing data with the content provider 40.

Figure 2 will illustrate the correlation of smartphone customers with mobile carriers and affiliates and content providers. That is, the content provider 40 provides various contents to smartphone customers, and the customers maintain a relationship of paying a service charge by using the contents (SVC charge). This allows customers to provide various and interesting contents and to provide differentiated benefits. In addition, between the affiliate 50 and the content provider 40, the content provider 40 provides an advertising channel to the affiliate 50, the affiliate 50 can deliver advertising and product information to the content provider 40 Provide benefits. Furthermore, the affiliate 50 may secure a differentiated advertising channel and improve the affiliate image through the content provider 40. In addition, between the mobile carrier 20 and the content provider 40, the mobile carrier 20 provides the content provider 40 with a content-related service tool, and the content provider 40 uses a medium for the mobile carrier 20. You will maintain a relationship that pays a fee. In addition, the mobile telecommunication company 20 has an advantage of providing a service tool to the content provider 40 to improve the satisfaction of smartphone customers and to enhance the corporate image and provide various communication services.

The advertisement information providing method using the advertisement providing system according to the location information of the smart phone using the wireless communication network of the present invention made as described above will be described with reference to the flowchart of FIG. 3.

First, the smartphone 10 includes basic content provided by the mobile communication company 20 or various contents provided by the content provider 40, and corresponding contents are selected by a user's request (S10). Furthermore, among the contents displayed on the screen of the smartphone, contents corresponding to the clock setting are selected and set by the user (S11). At this time, the application for setting the clock is provided to the wireless communication network through the main server 41 from the application server 42 of the content provider 40. In addition, the application may download and use the application after accessing a website provided by an affiliate.

The time set through the clock setting, for example, a time desired by the user or informed at a predetermined time. Therefore, the smartphone 10 determines whether the set time is reached by setting the clock (S12). And the smart phone 10 performs a display for notifying the time at a predetermined time or every predetermined time (S13).

The display of the visual in the smart phone 10 may be displayed by any one or more of a visual effect through a screen screen, an auditory effect through a speaker built into the smartphone, or a vibration bell through a vibrator built into the smartphone. . In addition, according to the set time zone, that is, morning, afternoon, night, dawn or a specific time zone, the visual, auditory or vibration is expressed differently. And the display of the time, hearing or vibration for the display of the time can be displayed in about 3-30 seconds, but depending on the user's setting will be able to display over a certain period, intermittent or a certain time. Furthermore, for the visual effect, any one of a pictorial image, an advertisement image, an animation, a cartoon, or a character may be selectively displayed. This may be set according to a user's taste or request.

On the other hand, the smart phone 10 is displayed on the screen screen so that you can select the affiliate advertising of the local base corresponding to the current location of the user at the same time as the display of the time (S14). That is, the smartphone 10 receives location information from one or more base stations of the mobile communication company 20 while the character watch of the pop-up type displaying the time on the screen screen of the smartphone is operated. This is to provide the location information of the smart phone 10, that is, the location of the local base by the local information system (Local Based System, LBS) having a navigation function and various information. The location information is an advertisement such as information on the products of affiliated affiliates, various service information or events of affiliated affiliates, etc. are simultaneously displayed, and the user can select a corresponding affiliated affiliated store. Furthermore, the selected merchant location selection enables the merchant's information to be activated or linked to the website of the affiliate. In addition, the user may use the location information system (LBS) of the smart phone 10 to check the location of the affiliated affiliate store to be found at the current location and retrieve various information such as goods or services of the affiliated store.

Therefore, when the local base advertisement exposed on the screen screen of the smartphone 10 is selected by the user, the smartphone 10 retrieves the current location of the user from one or more base stations 21 provided by the mobile telecommunication company 20 ( S15). The smartphone 10 outputs a list of affiliated affiliated stores within a predetermined radius or location of the affiliated affiliated stores from the main server 41 through the wireless communication network 30 along with the user's current location search on the screen screen ( S16). In other words, the smartphone downloads a list of information on affiliated merchants available from the user's current location and displays them on the screen.

And if any one of the affiliated merchants corresponding to the local base displayed on the screen screen of the smartphone 10 is selected by the user, the smartphone 10 is a database of the content provider 40 to provide information data about the corresponding affiliated store It is downloaded from the server 45 through the wireless communication network 30 through the main server 41 (S17). That is, when the downloaded information of affiliated affiliate stores is selected by the user, the smartphone 10 exposes and displays information data about the affiliated affiliate stores through the screen screen of the smartphone 10.

In addition, when the product information is exposed through the screen screen, the smartphone 10 provides a free server, a differential discount, a discount coupon, event information, or the accumulation of points through a coupon issuing server 44 through the main server ( 41 is received from and stored (S18).

The user visits the affiliates 50 or affiliated stores downloaded by the smartphone 10, and provides free, discount coupons, differential discounts or event information with barcodes, download images, key-ins or coupon authentication forms. After presenting as to receive the corresponding benefits and to earn points (S19).

In addition, after selecting the affiliate affiliate store finder by the content provided to the smartphone 10 to the smartphone 10 may be further performed to download the affiliate affiliate store information of the local base from the affiliate user location from the main server. .

Furthermore, the product information service provided to the smart phone 10 is updated every hour or every predetermined time, and differentiated and exposed by time zones to facilitate consumption by affiliate products, the smart phone through the main server 41 of the content provider 40 The information subdivided into the user's age, gender, region, and propensity of (10) may be provided separately from the information stored in the user information server 43.

In the advertisement providing method according to the location information of the smart phone using the wireless communication network of the present invention, the smart phone user selects and visits the affiliate's website in real time by checking the information on the affiliated affiliate store within a certain distance from the current location. After checking the benefits of downloading and using the application, you can visit the affiliated stores and receive various service benefits. Smartphone users can earn various benefits and points by the continuous use of the product service, Affiliates may aim to generate revenue from advertisement exposure, product information provision, and services, and content providers and mobile telecommunications companies may secure profits such as fees or data usage fees due to various contents support.

While the invention has been shown and described in connection with specific embodiments thereof, it is well known in the art that various modifications and variations can be made without departing from the spirit and scope of the invention as indicated by the claims. Anyone who has a can easily know.

1 is a block diagram showing a system for providing advertisement information of a smartphone using a wireless communication network according to the present invention.

2 is a conceptual diagram showing a correlation of related companies for providing advertisement information of a smartphone using a wireless communication network according to the present invention.

3 is a flowchart illustrating a method of providing advertisement information of a smart phone using a wireless communication network according to the present invention.

♣ Explanation of symbols for main part of drawing ♣

10: smartphone 20: mobile carrier

21: base station 30: wireless communication network

40: content provider 41: main server

42: application server 43: user information server

44: coupon issuance server 45: database server

50: Affiliate (including affiliates)

Claims (5)

(a) when the clock is selected and set by the user among contents displayed on the screen of the smartphone, performing a display informing the time at a predetermined time or at a predetermined time; (b) exposing the advertisement corresponding to the local base of the user at the same time as the display of the time; (c) retrieving the user's current location from one or more base stations when the local base advertisement exposed on the screen screen of the smartphone is selected by the user; (d) when the user's current location is searched, outputting information on affiliated affiliate stores from a main server within a predetermined radius or a list of affiliated affiliate stores by location on a screen; (e) When the affiliated affiliated store displayed on the smartphone is selected by the user, the smartphone is configured to download, store, and display free, discount coupons, differential discounts, or event information about the selected affiliated affiliate store from the main server. Advertising providing method according to the location information of the smartphone using a communication network. The method of claim 1, wherein the user visits a corresponding affiliated affiliate store downloaded by a smart phone, and provides free, discounted coupons, differential discounts or event information about the affiliated affiliate store as a barcode, downloaded image, and key-in. Or after the present in the form of coupon authentication method for receiving advertisements according to the location information of the smart phone using a wireless communication network further comprising the step of receiving a corresponding benefit. The method of claim 1, further comprising: downloading the affiliate affiliate store information of the local base from the main server at the affiliate user location after selecting the affiliate affiliate store finder using the smartphone, and providing the advertisement according to the location information of the smartphone using the wireless communication network. Way. According to claim 1, wherein the visual effect through the screen screen of the smartphone or the auditory effect through the speaker built in the smartphone or the vibrating bell through the vibrator built in the smartphone is displayed by one or more times Visual, auditory or vibration is differentiated, the display of visual, auditory or vibration is about 3-30 seconds, the smart effect using a wireless communication network that displays any one of the pictorial, advertising image, animation, cartoon, character by the visual effect Advertisement method according to the location information of the phone. The system for providing an advertisement according to location information of a smartphone using a wireless communication network for implementing the method of claim 1.
KR1020090114375A 2009-11-25 2009-11-25 Method for offering advertisement with location information of smart phone using mobile communication network KR20110057814A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013177090A1 (en) * 2012-05-23 2013-11-28 Google Inc. Redeeming coupons with a visual pattern on a mobile device
KR101372854B1 (en) * 2012-03-30 2014-03-13 이규호 Server and method for providing event contents, and device for receiving the event contents
WO2014051627A1 (en) * 2012-09-28 2014-04-03 Hewlett-Packard Development Company, L.P. Location based advertising
WO2015053414A1 (en) * 2013-10-07 2015-04-16 주식회사 마크툽 Server and method for providing reward to device on the basis device position information, and device thereof
WO2015111841A1 (en) * 2014-01-21 2015-07-30 (주)아이비베리 Discount service system and method according to discount conditions
US9734174B1 (en) 2013-06-28 2017-08-15 Google Inc. Interactive management of distributed objects

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101372854B1 (en) * 2012-03-30 2014-03-13 이규호 Server and method for providing event contents, and device for receiving the event contents
WO2013177090A1 (en) * 2012-05-23 2013-11-28 Google Inc. Redeeming coupons with a visual pattern on a mobile device
WO2014051627A1 (en) * 2012-09-28 2014-04-03 Hewlett-Packard Development Company, L.P. Location based advertising
US9734174B1 (en) 2013-06-28 2017-08-15 Google Inc. Interactive management of distributed objects
WO2015053414A1 (en) * 2013-10-07 2015-04-16 주식회사 마크툽 Server and method for providing reward to device on the basis device position information, and device thereof
WO2015111841A1 (en) * 2014-01-21 2015-07-30 (주)아이비베리 Discount service system and method according to discount conditions

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