KR20110019985A - Method for finding out degree of exposure of advertisement inserted in website and system thereof - Google Patents
Method for finding out degree of exposure of advertisement inserted in website and system thereof Download PDFInfo
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- KR20110019985A KR20110019985A KR1020090077631A KR20090077631A KR20110019985A KR 20110019985 A KR20110019985 A KR 20110019985A KR 1020090077631 A KR1020090077631 A KR 1020090077631A KR 20090077631 A KR20090077631 A KR 20090077631A KR 20110019985 A KR20110019985 A KR 20110019985A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The present invention relates to a method and a system for knowing the exposure level of an advertisement content inserted on a website, specifically, checking whether advertisement content is selected by a user of a user terminal accessing a website; If it is determined that the advertisement content is selected, checking whether user identification information assigned to each user is stored in the user terminal; Generating and storing user identification information when the user identification information is not stored in the user terminal; And when the user identification information is stored in the user terminal, exposure information including user identification information, advertisement identification information indicating the type of advertisement content, and address information of a website into which the advertisement content is inserted, by using the exposure information. And transmitting to the management system for calculating the degree of exposure to the user for each advertisement content.
According to the present invention, it is possible to accurately calculate the number of people who have selected the advertisement content inserted in the website, that is, the number of people who have watched the advertisement, and also have the advantage of knowing a website having a good advertising effect.
Advertising content, impressions
Description
The present invention relates to a method and system for accurately measuring the effect of advertisements over the Internet, and more particularly, to a method and system for accurately identifying the number of people who have selected advertisement content embedded in a web document.
As the Internet becomes popular, advertisements on the Internet are also increasing, and the method of advertisement is also diversified.
One of the representative methods of advertising using the Internet is an advertising method using a banner, a widget, a pop-up window, or the like.
The advertisement method using a banner or the like may be used only as a method of catching the user's attention by being output on a part of a web page, but may also be used as a method of delivering more information to the user when the user selects the banner or the like.
That is, a method of inserting an advertisement content such as a banner or a widget into a part of a web page, and people accessing the website click on the banner or widget, or place a mouse pointer thereon. If you choose to go to the linked website, or the advertisement is executed in a way that a specific file such as a video is executed.
When the advertisement content such as a banner is inserted into the website in the above manner, advertisers provide the advertisement fee to the operator of the website where the advertisement is inserted.
However, there is no way to check whether the visitors who access the website where the advertisement content is embedded actually see the banner etc. embedded in the part of the website, so that the advertiser can know how much the advertising effect occurs. There was no way.
As a result, it was very difficult to determine the advertising fee paid to the operator of each website.
As a method of determining the advertising cost, there is a method of paying more advertising costs based on the number of visitors of each website. However, as described above, this method has a disadvantage in that it is impossible to know how many people actually viewed the advertisement.
As another method of determining the advertising cost, there is a method of setting the number of times the banner or the like is counted so that the advertising cost is calculated based on the selected number of times. However, even in this case, there is a problem that there is no method of filtering out the number of times when the operator of the website deliberately manipulates the number of times by using a method of selecting the advertisement content several times.
As described above, there is a problem in the conventional method that the effect of the correct advertisement cannot be grasped in the advertisement through the Internet. As a result of this problem, the advertisers were complained that they had to pay for their advertisements without knowing how much their ads attracted many people and how effective they were. It becomes a result of hesitation and becomes a problem.
In order to solve the above problem, the present invention provides a method and system for determining the exact number of people exposed to the advertisement contents by filtering out such information even if the advertisement contents inserted into the website are selected by the same person a plurality of times. For the purpose of
In addition, an object of the present invention is to provide a computer-readable recording medium having recorded thereon a program for realizing the above-described method.
In order to achieve the above object, the present invention provides a method for determining the exposure level of advertisement content inserted on a website, the method comprising: checking whether the advertisement content is selected by a user of a user terminal connected to the website; ; If it is determined that the advertisement content is selected, checking whether user identification information assigned to each user is stored in the user terminal; If the user identification information is not stored in the user terminal, generating and storing the user identification information in the user terminal; And when the user identification information is stored in the user terminal, the exposure information including the user identification information, the advertisement identification information indicating the type of the advertisement content, and the address information of the website into which the advertisement content is inserted. And transmitting the exposure information to a management system that calculates the degree of exposure to the user for each advertisement content by using the exposure information.
In addition, in order to achieve the above object, the present invention provides a system that can determine the exposure of the advertisement content inserted on the website, to determine whether the advertisement content is selected by the user of the user terminal connected to the website; A selection confirmation unit; A user identification information storage confirmation unit confirming whether or not the user content is stored for each user in the user terminal when the advertisement content is selected by the selection confirmation unit; A user identification information generation unit generating user identification information and storing the user identification information in the user terminal when it is confirmed by the selection confirmation unit that the user identification information is not stored in the user terminal; And when the user identification information is stored in the user terminal, the exposure information including the user identification information, the advertisement identification information indicating the type of the advertisement content, and the address information of the website into which the advertisement content is inserted. The exposure information transmission unit for transmitting to the management system for calculating the degree of exposure to the user for each of the advertising content by using the exposure information; system that can know the exposure of the advertisement content inserted into the website comprising a to provide.
Here, the user identification information may be generated using a random number generated by a random function, and may be stored in the user terminal in the form of a cookie.
The user identification information generation unit may store the generated user identification information in the user terminal when it is confirmed that the same user identification information does not exist by transmitting the generated user identification information to the management system.
In addition, the user identification information, it is preferable that one user identification information is generated in one user terminal.
In addition, when the user identification information included in the exposure information is determined that the user identification information is not stored in the user terminal is newly generated user identification information, the exposure information includes the mac address of the user terminal. desirable.
Meanwhile, in order to achieve the above object, according to the present invention, when a user accessing the website selects the advertisement content inserted on the website, the advertisement identification information indicating the type of the advertisement content and the advertisement content are inserted. Receiving the exposure information from a system providing exposure information including address information of a website and user identification information assigned to the user; Storing exposure information in which the at least user identification information and advertisement identification information do not overlap with the stored exposure information among the received exposure information; And calculating the exposure level of each advertisement content by using the stored exposure information.
In addition, in order to achieve the above object, the present invention, when the user accesses the website selects the advertisement content inserted on the website, the advertisement identification information indicating the type of the advertisement content, the advertisement content is inserted An exposure information receiver for receiving the exposure information from a system for providing exposure information including address information of a website and user identification information given to the user; An exposure information storage unit for storing exposure information in which at least user identification information and advertisement identification information are not duplicated among the exposure information received by the
Here, the exposure information storage unit is received when the advertisement identification information of the received exposure information, the address information of the website in which the advertisement content is inserted and the user identification information are not the same as the stored exposure information It is desirable to store the exposure information.
The advertisement exposure degree calculator may calculate the number of users who select advertisement content corresponding to the advertisement identification information by using the number of exposure information having the same advertisement identification information.
In addition, the exposure information includes a MAC address of the user terminal, the exposure information storage unit of the received exposure information, compared with the stored exposure information, the MAC address of the stored exposure information, advertisement identification information and website If the address information and the MAC address, the advertisement identification information, and the website address information of the received exposure information are the same, and the user identification information of the stored exposure information and the user identification information of the received exposure information are different, the stored exposure information is displayed. It is preferable to delete and to store the received exposure information.
On the other hand, in order to achieve the above object, the present invention provides a computer readable recording medium having recorded thereon a program for realizing the above method.
According to the present invention, it is possible to accurately calculate the number of people who have selected the advertisement content inserted in the website, that is, the number of people who have watched the advertisement, and also have the advantage of knowing a website having a good advertising effect.
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.
1 is a block diagram showing the configuration of the system of the present invention.
The system of the present invention is a system that is implemented and implemented inside the advertisement content inserted into the website in the form of a banner or a widget inserted into the website, and can determine how many people actually watched the advertisement content. The invention is characterized by the fact that one person can prevent the manipulation of the number of exposures by selecting the advertisement content of the same site several times.
In the present invention, the advertisement content inserted into the website can be implemented by various plug-ins such as HTML, XML, JavaScript, ActiveX, Flash, and ActionScript programs.
The
The
In general, when the advertisement content is produced in the form of a banner or the like, whether the advertisement content is selected or not is generally determined based on whether the user clicks after placing a pointer such as a mouse on the advertisement content. Will be.
However, in the present invention, when a user who is connected to the advertisement content output through the website is only able to detect the mouse pointer or the cursor and place the mouse pointer or cursor thereon, the preset operation can be performed. Even if the user does not click the mouse, the advertisement content may be determined as long as the pointer is located in the set area.
The user identification information
The user identification information is identification information generated for each user and when the user selects the advertisement content used in the present invention, the user identification
The manner in which the user identification information is stored is similar to that in which a cookie is generated and stored when a user visits the site in a general Internet site, and includes a method in which the user identification information is stored in a cookie form.
A cookie is a piece of information that leaves a record of a visit to an Internet website and mediates between the user and the website. When a user visits a website, the user ID, password or website operator enters the website. Store certain types of information (e.g., if the user can set the location, type, etc. of each item printed on the website directly) on the user's computer terminal, and then visit the website again. Even when the user does not enter the ID, password, etc., the information stored in the cookie is automatically used to be able to log in and set the environment.
The user identification information of the present invention may be stored in the form of a cookie, or may be stored in another form.
In the case of being stored in a cookie form, the present invention is different from the general case in that, in the general case, when a user accesses a website, the cookie corresponding to the website is extracted. If it is determined that the cookie is to be extracted.
If the user identification information
If the user identification
The user identification information may be generated using specific information such as an IP address or a login information of the user connected to the user terminal, and most simply, a random number generated by a random function built in the user identification
When random numbers by random functions are used as user identification information, each user has a very high probability of having different unique identification information.
Sometimes coincidental random numbers generated by two different users may coincide with each other so that two different users have the same user identification information, but this happens frequently enough to cause a fatal flaw in the effect of the present invention. If the range of random numbers that can be generated is sufficiently large, the probability of such occurrences being greatly reduced.
If the data size of the random number is about 24 bits, the probability of generating the same random number is about 1 in 17 million, so that the probability of generating the same random number is low enough to be ignored when considering the number of people who select the advertisement content. Does not occur or does not affect the overall statistics.
If the size of the random number is increased, the probability becomes lower, but the size of the data transmitted through the network is not preferable, and the size of the generated random number is preferably 10 bits or more and up to 24 bits.
In addition, when the user identification information is transmitted to the
That is, after the user identification
On the other hand, user identification information can be generated separately for each user terminal, for each advertisement content, and for each website into which the advertisement content is inserted. However, when generating the user identification information for each advertisement content or website, the user identification information is excessively generated. Since it may take a long time to generate a lot of the user identification information and a procedure for checking whether the user identification information is stored, it is preferable to generate only for each user terminal.
That is, even if different advertisement contents of different websites are selected using the same user terminal, only one user identification information is generated.
When the user identification information is generated for each user terminal, the fact that the user identification information is stored in the user terminal means that the user has selected the advertisement content provided with the system of the present invention.
When the user identification information generated in this way is stored in the user terminal in the form of a cookie or the like, information related to advertisement content or website address information is not included. Only the fact that it is generated by the user identification
Accordingly, when the user identification information
Meanwhile, when user identification information is generated for each user terminal, user identification information may be generated using a MAC address (media access control address) of the user terminal. In the case of Mac address, since different values are assigned to each user terminal, it can be used as user identification information.
In case of IP address, the terminal using the communication line generally provided by internet service provider such as ADSL, LAN, etc. in addition to the terminal using the dedicated line is assigned a floating IP address, so the IP address changes continuously every time the Internet is connected. Although there is a disadvantage in that the terminal cannot be used as unique identification information, the MAC address, which is a physical address, can be used as the terminal's unique identification information because a unique address is assigned to each terminal.
In addition, when the MAC address as the user identification information, since the same user identification information is always generated in the same user terminal, even if the user accidentally or intentionally deletes a cookie including the user identification information, the identification and recovery thereof can be performed.
In some cases, after the user selects the advertisement content using his terminal, the user identification information generated at this time is deleted and the same advertisement content is selected again. This can be increased, and this problem can be prevented when using the MAC address as user identification information.
That is, when the user deletes the user identification information in his terminal, the user identification
Therefore, in this case, it is possible to prevent the case where a plurality of exposures are recorded for one advertisement content unless the user changes the terminal itself.
The exposure
On the other hand, when the user identification information is not stored in the user terminal and newly generated user identification information, it is preferable to send the MAC address of the user terminal together with the generated user identification information.
The reason for this is that as described above, when the user intentionally or inadvertently deletes the user identification information, the same user sees the same advertisement content even when the user reselects the selected advertisement content using his terminal. This is to prevent that it is judged that more than one exposure has been made.
Although the Mac address can be transmitted in the exposure information every time, the MAC address is generally 48 bits, so the data capacity is not small. Therefore, it is preferable to transmit the MAC address only when newly generated user identification information is generated. Do.
In general, verifying the cookie information stored in a specific path of the hard drive is simpler than checking the Mac address, so it is necessary to store separate user identification information and use it, and only in special cases such as newly generating user identification information. Identifying the address and including it in the exposure information is more efficient in utilizing the system resources of the user terminal.
Meanwhile, the
The
In this case, as described above, the exposure information may include the MAC address of the user terminal in some cases. In addition, the MAC address can be used as the user identification information as described above.
The
The exposure
One of the criteria for determining whether there is a duplication is that if all of the user identification information, the advertisement identification information, and the address information of the website where the advertisement content is inserted have the same information, this is regarded as duplicate exposure information.
The fact that all three pieces of information are the same means that the same user (a user using the same user terminal) repeatedly selects one advertisement content included in one website. It can mean that you click on your ad continuously to increase it.
Therefore, it is preferable not to store the above three pieces of information when all three information are the same so that the number of clicks is not reflected in the degree of advertisement exposure.
Another criterion for determining whether there is duplication is to identify the duplicate information when the user identification information and the advertisement identification information have the same information.
This means that the same user sees a certain advertisement on a website, then moves to another website, where the same kind of advertisement is inserted, and then selects the advertisement content. In other words, one person has seen the same advertisement through various sites.
In this case, some advertisers may recognize the impression information as meaningful information, and since the same advertisement information is exposed to the same person anyway, one of two pieces of information where the user identification information and the advertisement identification information match is meaningless. It can also be recognized as.
When extracting data for an advertiser that determines that one of two pieces of information in which user identification information and advertisement identification information match is meaningless information, the received information is stored in the exposure information storage unit even when the two pieces of information match. It is desirable to make a judgment with the same information as the information stored in 220 and not to store it separately.
Meanwhile, when the MAC address is additionally included in the exposure information, that is, when the MAC address is also stored in the exposure
That is, when comparing the received exposure information and the stored exposure information, the MAC address, advertisement identification information and website address information of the stored exposure information and the MAC address, advertisement identification information and website address information of the received exposure information Is the same, and if the user identification information of the stored exposure information and the user identification information of the received exposure information are different, it is preferable to delete the stored exposure information and store the newly received exposure information.
If the MAC address is always included in the exposure information is received, and if the MAC address is set to be included in the exposure information only when a new user identification information is generated in the user terminal, the MAC address stored in the exposure
Therefore, in this case, it is necessary to update the previously stored exposure information with new user identification information to prevent the number of exposures from being duplicated when the same user selects the same advertisement content. That is, the previously stored exposure information should be changed into newly received exposure information.
Therefore, when the MAC address is set to be included in the exposure information at all times or in a certain case, when the MAC address is the same but the user identification information is received, other exposure information is deleted, and the previously stored exposure information is deleted and the new exposure information is stored. It is desirable to.
The advertisement exposure
The number of exposure information having the same advertisement identification information means the number of times the advertisement is selected by different users. This information can be used to determine how many people a particular ad has been exposed to.
The number of exposure information having the same advertisement identification information and the same website address information means the number of people who select a particular advertisement on a specific website. This information can be used to identify websites that have attracted a lot of attention to a particular advertisement.
By using these impressions, you can find out which sites are effective in advertising and how diverse people are exposed to your ads, which is very helpful when designing advertising strategies.
2 and 3 are flowcharts illustrating a method of the present invention, FIG. 2 is a flowchart illustrating a method performed by the
The method of the present invention is executed on the premise that a website is inserted with advertisement content in which the system of the present invention is embedded. The system stores the type of advertisement content and address information of a website into which the advertisement content is inserted.
First, when a user accesses a website where advertisement content is inserted using his user terminal and selects advertisement content included in the site, the
Whether or not the user selects the advertisement content may be determined based on whether the user has clicked on the advertisement content after placing the pointer such as a mouse and whether the mouse pointer or the cursor is positioned on the advertisement content. Can be.
When it is confirmed that the user selects the advertisement content, the user identification information
As described above, the user identification information is stored in a specific path of the user terminal in the same or similar manner as the cookie and confirms whether the user identification information is stored in the same or similar manner as detecting the cookie.
If the user identification information is not stored, the user identification
In this case, even if the user selects a plurality of advertisement contents, it is preferable that only one user identification information is generated if the user uses the same terminal. As described above, the user identification information can be generated by a random function.
In addition, when the user identification information is generated for each user terminal, the user identification information may be generated using a MAC address of the user terminal as described above.
In addition, in order to prevent the same user identification information from occurring in another user's terminal, the same user identification information does not exist after comparison with exposure information stored in the exposure
If the user identification information is stored, the
In this case, when the user identification information is not stored in the user terminal and the user ID information is newly generated, the MAC address of the user terminal can be sent together with the generated user identification information as described above.
Meanwhile, the
The exposure
In this case, both exposure information may be regarded as duplicate exposure information only when the user identification information, the advertisement identification information, and the address information of the website where the advertisement content is inserted are the same. Even when only the identification information is the same, both exposure information may be regarded as overlapping exposure information, and as to the above, whether or not to determine whether or not to overlap is determined by the system administrator as described above.
In addition, when the MAC address is additionally included in the exposure information, that is, when the MAC address is also stored in the exposure
Meanwhile, the advertisement exposure
Here, the number of impression information having the same advertisement identification information may indicate the number of times that the advertisement is selected by different users, that is, how many people the specific advertisement has been exposed to, and the same advertisement identification information and the same website address information. As described above, the number of exposure information having the number of people who select a particular advertisement on a specific website, that is, the website that attracts a lot of people's interest in a particular advertisement, is described above.
The method of the present invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission via the Internet) . The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.
1 is a block diagram illustrating a system of the present invention.
2 is a flow chart illustrating a method of the present invention.
3 is a flow chart illustrating a method of the present invention.
Claims (21)
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020090077631A KR20110019985A (en) | 2009-08-21 | 2009-08-21 | Method for finding out degree of exposure of advertisement inserted in website and system thereof |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020090077631A KR20110019985A (en) | 2009-08-21 | 2009-08-21 | Method for finding out degree of exposure of advertisement inserted in website and system thereof |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20110019985A true KR20110019985A (en) | 2011-03-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020090077631A KR20110019985A (en) | 2009-08-21 | 2009-08-21 | Method for finding out degree of exposure of advertisement inserted in website and system thereof |
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| Country | Link |
|---|---|
| KR (1) | KR20110019985A (en) |
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2009
- 2009-08-21 KR KR1020090077631A patent/KR20110019985A/en not_active Application Discontinuation
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