KR20110003903A

KR20110003903A - System for providing service of differential accumulation of points and method thereof

Info

Publication number: KR20110003903A
Application number: KR1020090061397A
Authority: KR
Inventors: 김강석
Original assignee: 김강석
Priority date: 2009-07-06
Filing date: 2009-07-06
Publication date: 2011-01-13

Abstract

PURPOSE: A differential point accumulation service system and a method thereof are provided to differentially accumulate points according to each customer based on the situation of each franchise, thereby increasing a purchase-inducing rate of a point accumulation service. CONSTITUTION: An accumulation condition setup module(240) sets differential point accumulation conditions based on member information and purchase information according to each franchise. An accumulation condition determining module(250) receives the member information and transaction information through a POS terminal. The accumulation condition determining module compares the received information with the differential point accumulation conditions to calculate the amount of accumulating points. A point accumulating module(260) accumulates points by the calculated amount of accumulating points. A POS interface module(280) is connected to the POS terminal to transceive data.

Description

System for Providing Service of Differential Accumulation of Points and Method Thereof}

The present invention relates to a point-earning service, in particular, when the offline member stores authenticate the member information through the POS terminal to provide benefits through points earned to the customer by transaction amount, whether the member information and the member's additional earned coupons, merchants The present invention relates to providing differentiated point accumulation service based on the point providing method setting.

Recently, with the activation of point services, offline stores aresuing their own point cards or joining integrated points. Point earning service must be connected to point providing server so that POS terminal provided in offline merchant can provide the corresponding service, and point providing server must be equipped with member information and system for processing point accumulation for each member. The service should be configured to settle the costs for accumulated and exhausted points.

In the case of customers, points are very actively earned, while some customers rarely care about the points earned. Here, the value of the point provided by the company becomes different value to actual customers, so how purchasing power through points is actually reflected. It is difficult to know in detail whether it is.

As the service for point accumulation is increasing and the cost of the point benefits of the company is increasing, while the customer subscription to the point service is almost saturated, how much effectiveness of the point accumulation service as a customer incentive effect is actually a purchase incentive effect. It is necessary to have point marketing method to have maximum cost-effectiveness.

In order to accumulate points, it is possible to provide services by configuring a general POS system. However, in order to provide differentiated points, it is more effective to send electronic coupons to members to earn additional points. In general, the printed coupon image displayed on the screen through the Internet service may be used to print, but the printed coupon is easy to falsify and the customer also has the inconvenience of consumption, an additional earned electronic coupon system for transmitting to the mobile phone is required.

In addition, in order to shorten the customer waiting time in the POS terminal when processing the electronic coupon, the electronic coupon is preferably displayed in the form of a bar code and the POS terminal is preferably provided with a scanner that can scan it.

In the point accumulation service, the customer's point earning rate is uniformed by customer according to the merchant's situation, so that the point of purchase point of the point earning service can be raised and the actual marketing effect can be achieved.

In order to accumulate points, it is necessary to set up earning conditions for each merchant and if points are requested from the POS terminal according to the corresponding condition setting, after confirming that additional points are satisfied, additional points are awarded.

In addition, after the member directly accesses the web server and logs in, he / she applies for an additional accumulated coupon issued by a specific merchant, prints it, or sends it to a mobile phone. The coupon is then presented to the merchant when the product is purchased. After receiving and authenticating, additional Point is paid.

Point earning service that accumulates and returns Points compared to order amount, is aimed at customers who satisfy Points set by Merchants without the difference of each customer, and customers who have high loyalty that can stimulate purchase desire by granting Points By intensively accumulating points, the result can be expected to increase the cost-effectiveness of point services.

Discrimination point earning system according to an embodiment of the present invention is the earning condition setting module for processing the setting for the earning method by the administrator connected to the Web server, and additional points that can be recognized by the POS terminal to the additional points earned The coupon issuance module for issuing the accumulated coupons, the coupon authentication module for authenticating the coupon when the coupon is authenticated through the POS terminal, and the member information and transaction information transmitted through the POS terminal to analyze the accumulation condition setting module Accumulation condition determination module for determining the earning rate by the set content, and a coupon authentication module for authenticating the validity of the bar coded electronic coupon received from the POS terminal and the data connected to the POS terminal through the network and the data including a bar code Differentiated Po by additional accumulated coupons including POS interface module for sending and receiving Provide an int earning system.

In addition, the differential point earning system can not only output the coupon through the printer connected to the PC connected to the coupon image provided by the web server in issuing additional earning coupons, but also sends a URL SMS to the mobile communication terminal through this And a method of downloading the coupon image after accessing a network, and a method of pushing the coupon image to a mobile communication terminal through e-mail or MMS, and a method of scanning a scanner mounted in a POS terminal. Includes a barcode image that can read it.

In addition, it is necessary to manage the additional point accumulation setting information set by the merchant through the establishment of the merchant information and the product information managed on the POS of the affiliate store, and to manage the merchant and product information to be accumulated additional coupons. desirable.

Meanwhile, as another example of the present invention, a merchant server manager and a manager and a member can access a web server, a point management server that manages and authenticates point accumulation, and sets and stores point accumulation conditions for each affiliate store, and additionally accumulates coupons according to the condition setting. The coupon management server for generating and sending, the mobile terminal for receiving the sent electronic coupons and display the coupon image with a barcode that can be recognized by the POS terminal, the barcode management of the coupon image stored in the mobile terminal information is stored in the additional coupon management Authentication is performed by sending to the server,

(A) step in which the administrator inputs additional earning settings for respective affiliated stores in the web server; (B) issuing a coupon to which the member information, the affiliated store information, and the product information are linked to the member according to the member information and the usage performance information according to the condition set in the step (a); (C) generating a barcode according to the coupon information generated in step (b); (D) transmitting the coupon to the mobile terminal or outputting the paper when the coupon is generated by the mobile terminal; (E) authenticating the POS terminal by presenting the coupon received by the member in step (d) and presenting it after shopping at the affiliated store; (F) requesting additional point accumulation to the point management server only when the purchase history is normal for the member and the affiliated store corresponding to the coupon when the authentication is normal in the step (e); If the electronic coupon is authenticated in the step (e) provides a differential point accumulation service management method comprising the step (g) of transmitting the authentication code corresponding to the electronic coupon to the POS terminal.

In addition, the present invention provides a method for paying additional points according to the additional earning points set up by the merchant without an additional earning coupon, in one embodiment, the administrator inputs additional earning settings for each merchant in the Web server (A) doing; When the member presents the member authentication card after shopping at the member store and is authenticated, it is determined whether the shopping information of the member meets the condition set by the member member in step (a) and the condition of step (b). Provides a method of managing a differentiated point accumulation service consisting of (c) step of accumulating additional points depending on whether or not.

Hereinafter, with reference to the accompanying drawings will be described in detail with respect to the electronic coupon management system and method for purchasing goods according to an embodiment of the present invention.

1 is a diagram illustrating a network configuration of a differential point accumulation system using an additional accumulation coupon according to an embodiment of the present invention.

As shown in Figure 1, the configuration of the electronic coupon management system for product purchase according to the present invention is a hyper-text that provides a service that can query the member's Point and the merchant can query the statistics on the Point service and A web server 400 providing various solutions and applications for providing images, other Web execution scripts, and the like; A point management server 600 for setting point establishment conditions and performing point establishment authentication; Coupon management server for generating and sending a large amount of coupons according to the additional earning point conditions set in the point management server; Databas server 300 for storing and providing information generated by the Web server, Point management server and coupon management server; Network 700; A POS terminal 550 accessing the point management server through the network and processing point earning authentication and additional earning coupon authentication; A mobile communication terminal 560 capable of receiving the additional reserve coupon; A member computer 570 for accessing the web server 400 through the network; and a merchant computer 580; It comprises a store management server 500 for transmitting the last point earned Point information processed in the POS terminal 550.

In the above-described configuration, the electronic coupon management server 200, specifically, coupon issuance module 220 for generating an electronic coupon based on the 'additional point setting information' input from the point management server 600; A barcode generation module 210 for converting the electronic coupon generated by the coupon issuance module 220 into a barcode that can be recognized by the force terminal 550; Coupon transmission module 235 for transmitting the electronic coupon bar coded in the barcode generation module 210 to the mobile communication terminal 560; It comprises a coupon authentication module 230 for authenticating the validity of the bar coded electronic coupon received from the POS terminal 550 and transmitted through the Point management server 600.

Here, when generating a coupon, the member information, the merchant information, and the specific product information of the merchant where the coupon is issued may be specified and additional points may be accumulated for the members, merchants, and products for which the additional points are correctly planned by referring to the corresponding information when the coupon is authenticated. Make sure

In addition, a barcode can convert a serial number into one-dimensional barcode information in a one-dimensional barcode, and in the case of a two-dimensional barcode, more information can be expressed by using two-dimensional pixel information. There are color barcodes and holographic barcodes that add color information to two-dimensional barcodes, in which case you may not want more information.

Next, Point management server 600 is an earning condition setting module 240 to allow the administrator to set the earning conditions for each merchant; A POS interface module 280 connected to the POS terminal 550 through the network 500 to transmit / receive various data including member card information, transaction information, and coupon information; Member authentication module 270 for authenticating the member through the transmitted member card information; Point accumulation module 260 for performing a point accumulation for the authenticated member; It includes the earning condition discrimination module 250 for determining the additional earning and the like through the transmitted member information, transaction information, coupon information.

At this time, the member card information is a member identifier issued when the member subscribes to the point service, but the magnetic card is generally used, but may be replaced by any means for identifying the member such as an electronic tag, an IR card, and a mobile phone number.

Next, the database 300, specifically, the member DB 310 that stores the information of the members subscribed to the point management server 600; A product DB 330 which is stored by differently storing product information and points earned for each product; An affiliate store DB 340 for storing information of affiliate stores associated with a point service; Credit setting DB 350 is stored by setting the earning conditions for each merchant; Point earned approval is made to include a credit management DB 360 is stored.

Next, the member computer 570 and the affiliated computer 580 generally refer to a PC and include terminals that can be provided with services by accessing the Web server 400 through the network 700.

Next, the mobile communication terminal 560 is a portable terminal capable of receiving a coupon image through wireless communication, the store management server 500 is a server that manages the sales and settlement details of the merchant stores the final point Is received from the POS terminal 560 and used for settlement data due to point accumulation.

Here, the network 500 includes a mobile communication network and the Internet to which the mobile communication terminal 600 is connected, where the Internet is a wirelessly accessible network and moves based on a platform such as WAP (Wireless Application Protocol) or WIPI. Including wireless Internet access via telecommunications networks or through public wireless LANs and Access Points, and mobile Internet (WiBro or WiMax) for high-speed Internet access during stop or slow travel at ADSL quality and cost. Is done. On the other hand, the mobile communication terminal 600 may be connected to the Web server 400 in place of the member computer 570 that is limited in mobility when equipped with the function to access the Internet by the wireless as described above.

In addition, the connection between the POS terminal 550 and the POS interface module 280 including the connection between each server is assumed to be connected to a dedicated line, but because it is one embodiment for solving the technical problem of the present invention is limited to It may be connected to the Internet or other communication means described above.

2 and 3 and 4 and 5 is a flow chart for explaining a method for managing an electronic coupon for product purchase according to an embodiment of the present invention, Figure 2 illustrates a process of storing after setting the additional earning conditions for each merchant. FIG. 3 is a diagram illustrating a process in which an electronic coupon is issued to a mobile communication terminal according to a set additional earning condition, FIG. 4 is a diagram illustrating a process in which the electronic coupon is issued, and FIG. 5 is This is a diagram illustrating a process of accumulating additional points after checking whether a purchase has occurred in a merchant under conditions set by the merchant without issuing an electronic coupon.

As shown in FIG. 2, the merchant user performs an affiliated store user authentication (S10) through a log-in through an ID and a password issued at the time of joining a point service through the web server 400. If the authentication is successful and perform the point earning setting for the affiliated store (S12) and save it, the setting contents through the earning condition setting module 240 by transmitting from the Web server 400 to the point credit management server 200 (S13) Store in the credit set DB 350 (S14).

When the affiliated store user sets the point of the affiliated store differentially, it may be set by setting member information, setting a settlement time, setting a member's residence address, and setting a purchase amount.

First, the member information setting is to set a customer target that the merchant targets, and may set a differential point accumulation rate according to the gender of the member, the age of the member, the member's occupation, and the like.

Second, the payment time setting is a setting that can distribute the customer's concentration time by paying additional points to the visiting customers avoiding crowded time at the merchant, and can be largely divided into weekends and weekdays. Additional points of customers who visit each other can be discriminated and added.

Third, the member's residential address can be set up to provide additional points to customers living near stores that are more likely to visit periodically, for example, to earn additional points for customers who live in three neighboring towns. Can be set.

Fourth, the purchase amount setting can be divided into a one-time purchase amount setting and a cumulative purchase amount setting as differential point accumulation according to transaction performance. The one-time purchase amount setting is to allow additional points to be earned when a visitor purchases more than a certain amount, and the cumulative purchase amount setting is given to a member who has accumulated a certain amount or more based on the cumulative transaction amount for the member. You can set up a return visit promotion that provides additional points for a certain period.

However, if the customer parameters are very small by applying all of the above settings, the point accumulation performance may be zero. Therefore, it is preferable to increase the lower limit of additional accumulation points that can be set as the customer parameter decreases and limit the number of settings.

As shown in FIG. 3, after the member accesses the web server 400 using the member computer 570 and logs in (S20), the member additionally receives an additional point accumulation coupon (S21). ) If there is a valid coupon, the coupon issuance request is sent to the coupon management server 200 (S22) and the coupon management server 200 receiving the request sequentially generates the coupon number (S23) and generates the coupon number. The coupon image is converted into a barcode to generate a coupon image (S24), and the generated coupon image is transmitted to the mobile terminal (S25), downloaded from the received mobile terminal and stored in the mobile terminal (S26).

At this time, the transmission method to the mobile terminal may use a picture friend download method through URL SMS, a protocol such as MMS (Multimedia message system), eMail (POP3, SMTP), and the like.

As shown in FIG. 4, the customer who has downloaded the issued coupon to the mobile terminal visits the affiliated store shown in the coupon image and presents a point earning card at the time of payment after shopping to authenticate the membership (S30). Recognizing the number and payment information and product information in the POS terminal 550 and transmits to the Point accumulation management server 200 through the network 700 (S31), Point accumulation management server 200 authenticates the member information ( S32) Point accumulation is performed (S33), and the member information authentication result and the point accumulation result are transmitted back to the POS terminal 550, and if the member authentication is normal, the electronic coupon held by the customer is replayed by the POS terminal ( Recognize it with a barcode scanner mounted at 550 (S35), request the authentication by transmitting the input coupon information to the point accumulation management server (200) (S36), Database server (from the point accumulation management server 200) 300) Coupon authentication is performed by querying the coupon management DB (320) (S37), and if the authentication is successful, the additional point percentage set in the coupon management DB (320) is earned against the transaction amount or the fixed amount is set to the transaction amount. Earn in preparation (S38). The point accumulation management server 200 transmits the result to the POS terminal 550 after performing the additional point accumulation (S39), and the POS terminal 550 receiving the point stores the final point accumulation result to the store management server 500. send.

As shown in Figure 5, by earning an additional point without issuing an electronic coupon, the customer visits the merchant and presents the customer card after payment to enter the member number into the POS terminal 550 (S40), The input member number and transaction history information is transmitted to the point accumulation management server 200 through the network 700 (S41), and the point accumulation management server 200 is a member DB of the database server 300 with the received member number. (310) to perform member authentication (S42), if the database has a point percentage compared to the accumulated point amount or transaction amount by looking up the relevant store earning setting information in the DB setting 350 of the server 300 Earn a point (S43), if the additional earning points are set up to earn the corresponding points (S45). The final result for the accumulated points is transmitted from the point accumulation management server 200 to the POS terminal 550 through the network 700 (S46), and the POS terminal 550 sends the result to the store management server 500. It transmits (S47).

1: Differential Point Providing System

200: coupon management server

300: Database server

400: web server

500: store management server

600: point management server

700: Network / Internet

310: member registration information and cumulative point information

320: Coupon sending and usage information

330: Merchant Point Additional Product Information

340: Point Service Merchant Information

350: earning setting information for each merchant

360: POS terminal authentication and point generation information

210: barcode generation module for the generated coupon serial number

220: module to generate a coupon serial number when requesting coupon issuance

230: Module performing authentication when a coupon authentication request comes through the POS terminal

240: Module for setting and storing point earning conditions for each merchant

250: module for determining the earning conditions for earning certification request

260: module for earning points by requesting credit certification

270: Module for authenticating member information when requesting credit certification

280: Module for processing data request of POS terminal

550: POS terminal in the merchant

560: mobile communication terminal

570: member computer

580: Merchant Computer

Claims

In the point earning system equipped with a point management server connected to the POS terminal of the offline merchant and the Internet,

Earnings condition setting module for setting the point earning conditions for discriminating points according to the member information and purchase information for each merchant affiliated with the service,

After receiving the member information and transaction information through the POS terminal and the earning condition discrimination module for calculating the point accumulation amount by comparing with the stored differential point accumulation conditions,

Point accumulation module for accumulating points by the calculated point accumulation amount,

A POS interface module connected to the POS terminal to transmit and receive data

Differential point earning system, characterized in that made.

The method according to claim 1,

A coupon issuance module for generating an additional accumulated electronic coupon according to the 'differential point accumulation condition information' generated by the accumulation condition setting module;

Coupon printing module for printing the generated coupons on paper by the customer to look at the computer,

Further comprising a coupon authentication module for authenticating the transmitted information by inputting the output paper coupon to the POS terminal after the member card recognition,

The point earning module is to accumulate a predetermined additional earning point to the customer set when the coupon is issued, for the authenticated coupon

Differential point earning system characterized in that.

The method according to claim 1,

A coupon issuance module for generating an additional accumulated electronic coupon according to the differential point accumulation condition information generated by the accumulation condition setting module;

A barcode generation module for converting the generated electronic coupon into a barcode;

Coupon transmission module for transmitting the coupon to the portable terminal of the customer including the converted barcode;

And a coupon authentication module for inputting the stored electronic coupon into a scanner of a POS terminal after authenticating a member card and authenticating the transmitted information.

Differential point earning system characterized in that.

The method according to claim 1,

The member information constituting the differential point information is a member's age group, member's place of residence, member's occupation, member's gender, whether the member participates in a specific event, membership grade

The method according to claim 1,

The purchase information constituting the differential point information is a differential point accumulation system, characterized in that the purchase amount, the cumulative amount for a specific period, the total accumulated amount at the time of one payment to the merchant

The method according to claim 1,

Purchasing information constituting the differential point information is a point-of-differentiation point earning system, characterized in that the visit time, day of the week, weekends and weekdays for the merchant in the point earned points

In the integrated point earning system equipped with a point management server connected to the POS terminal of the offline merchant and the Internet,

(A) inputting differential point accumulation condition information for each affiliate store;

(B) determining whether the transaction information and the member information meet the differential point accumulation condition information set by the affiliate in step (a) when the member presents and authenticates the member authentication card after shopping at the member store;

And (c) accumulating additional points according to the condition of step (b).

The method of claim 7,

Step (a) is a step (a-1) of issuing a coupon linked to the member information, merchant information and product information to the member according to the member information and purchase information according to the set conditions, the customer to the computer generated coupon Inquiry is made in the step (a-2) of printing on paper,

In the step (b), the member carries the received coupon and presents it after shopping at the affiliated store to input it to the POS terminal (b-1);

If the authentication is normal in the step (b-1) step (b-2) to perform additional point accumulation only if the purchase history is normal for the member and the merchant corresponding to the coupon,

In step (b-2), if the electronic coupon is authenticated, transmitting the authentication code corresponding to the electronic coupon to the POS terminal (b-3).

Differentiated point accumulation service management method further including.

The method of claim 7,

Step (a) is a step (a-1) of issuing a coupon linked to the member information, the merchant information and the product information according to the member information and purchase information according to the set conditions, converting the generated coupon into a barcode (a-2), further comprising the step (a-3) of transmitting the coupon image to the customer mobile terminal, including the barcode image generated in the step (a-2),

In the step (b), the stored coupon is held by a member and presented after shopping at an affiliated store to be input to a scanner mounted on a POS terminal (b-1);

(B-2) performing additional point accumulation only when the purchase history is normal for the member and the merchant corresponding to the coupon when the authentication is normal in the step (b-1),

Differentiated point accumulation service management method further including.

The method of claim 7,

The member information constituting the differential point information is a member's age group, member's place of residence, member's occupation, member's gender, whether the member participates in a specific event, membership level

The method of claim 7,