KR20110002906A - Real time price fluctuant type on-line shopping mall operation method and system - Google Patents

Abstract

PURPOSE: A real-time automatic price fluctuant online shopping mall operating method and a system thereof are provided to display price fluctuant by automatically changing the price according to the product. CONSTITUTION: A shopping mall server(140) and seller terminals(120) intermediate the product through the internet. A buyer access information and selling price standard DB(160) stores the mean value according to the activity condition of the buyers. A selling price determination system(150) determines the real-time changing price by determining price raise or price reduction.

Description

REAL TIME PRICE FLUCTUANT TYPE ON-LINE SHOPPING MALL OPERATION METHOD AND SYSTEM

The present invention relates to a method for operating a real-time automatic price variable online shopping mall that sells a product by changing a price in real time according to a behavioral standard condition of a buyer.

In general, e-commerce based on the Internet is generally performed in shopping malls or similar auction sites that exist on the Internet. This information is included, and the buyer visits a shopping mall site or auction site that contains such information, searches for information on the product to purchase, makes a purchase decision, and makes a payment, thereby completing the e-commerce using the Internet. Will be.

However, the buyer can buy only at the price of the product registered by the seller, the buyer has a disadvantage of narrow choice.

In addition, the seller has a drawback that the buyer can not determine if the buyer does not like the price-to-price product, and therefore cannot take action to sell the product.

Therefore, there is a disadvantage that the seller can not sell a lot of products, do not get a lot of profits, and the buyer can not buy the products on the desired conditions.

Therefore, the technical problem to be solved by the present invention is that the product automatically presents the appropriate amount between the buyer and the seller to allow the buyer to buy the product at a better price and the seller can attract many buyers to make profits, especially beginner It is to provide a method and system for operating a real-time automatic price change online shopping mall that helps sellers' immature pricing and price fluctuations.

A real-time automatic price variable online shopping mall operating system according to an aspect of the present invention, the real-time automatic price variable online shopping mall operating system, comprising: a shopping mall server for allowing a buyer terminal and a seller terminal to purchase or sell a product through the Internet; DB for buyer access information and sales price for storing the activity condition information after access of the buyer terminal and the buyer requested through the buyer terminal to calculate and store an average value according to the activity condition; And a selling price determination system that determines an increase or a reduction through a mean value according to activity conditions calculated in the buyer access information and the selling price reference DB to determine a real-time variable price.

Another real-time automatic price variable online shopping mall operating method according to an aspect of the present invention is a method of operating a real-time automatic price variable online shopping mall, the seller is to register the product price and initial price information on the shopping mall web server connected to the Internet using the seller terminal A first step of setting;

The shopping mall web server includes a second step of storing initial selling price information in the buyer access information and the selling price standard DB;

A third step of the purchaser searching for a desired product and requesting product information by logging in and accessing a product registered through the seller terminal to the shopping mall web server using the purchaser terminal;

The shopping mall web server provides a fourth step of providing a list of product information requested through a purchaser terminal;

The purchaser selects a product through a purchaser terminal;

The shopping mall web server requesting a price according to a product selected by a purchaser terminal through a selling price determining system;

The selling price determination system includes a seventh step of requesting an average value according to a previous accessor (previous purchaser) activity condition through the buyer access information and the selling price reference DB;

The purchaser access information and the selling price reference DB may include an eighth step of transmitting the average value according to the previous visitor activity conditions to the selling price determination system;

The selling price determination system includes a ninth step of determining a real-time variable price as an average value according to a previous visitor activity condition;

The selling price determination system includes a tenth step of delivering a real-time variable price and an initial price to a shopping mall web server;

The shopping mall web server is an eleventh step of delivering the selected product description and price information to the purchaser terminal;

The purchaser inputs a desired purchase price for the selected product through a purchaser terminal and checks whether the shopping cart is stored;

A thirteenth step, wherein the buyer leaves the selected product page to the shopping mall web server through the purchaser terminal;

The shopping mall web server stores the activity condition information after accessing the buyer connected to the buyer access information and the selling price reference DB through the buyer terminal, and stores the price input by the buyer;

A fifteenth step of calculating an average value based on activity condition information with a previous visitor connected within a predetermined time including the purchaser access information;

The buyer access information and the selling price criterion DB transmit the average value according to the buyer information to the selling price determining system;

The selling price determination system includes a seventeenth step of determining a price according to the received average value and comparing the price with a price input by a buyer;

An eighteenth step of transmitting, to the shopping mall web server, that the price input by the buyer and the real-time variable price coincide with the selling price determination system; And

The shopping mall web server may include a nineteenth step of transmitting a notification message to a purchaser terminal.

Real-time automatic price variable online shopping mall operating method according to the above characteristics, the initial selling price information is the initial price, the lowest price, the highest price, the amount of reduction, the amount of increase, the initial inventory amount, the point of sale price change, and sales It is characterized by including the end of the price change application.

In the real-time automatic price variable online shopping mall operating method according to the above characteristics, the purchaser connection information and the selling price reference DB are whether the previous visitor is a buyer or a non-purchaser, whether the elapsed residence time, the first purchaser or the repurchaser, whether the shopping cart is stored, or the initial price. Scores are assigned based on activity conditions depending on whether the visitor is an increase or a reduced price visitor, a total purchase amount, a refund, a number of duplicate visits, and whether the amount is entered.

In the eighth step, the method for operating a real-time automatic price variable online shopping mall is to calculate an average value using a score of a previous visitor corresponding to any one or more of a predetermined number of visitor and a predetermined time. It is characterized by the transmission.

In the ninth step, in the ninth step, the selling price determination system reduces the real-time variable price by the amount of reduction if the average value received from the buyer access information and the selling price reference DB is greater than or equal to a predetermined value. If the average value is less than or equal to the predetermined value, the real-time variable price is increased by the increase amount.

In the real-time automatic price variable online shopping mall operating method according to the above characteristics, the real-time variable price determined by the selling price determining system in the ninth step is limited to those who have the same price as compared to the price inputted by previous users. Delivering, the shopping mall web server is characterized in that it further comprises the step of delivering a notification message to the previous users whose price match.

In a method for operating a real-time automatic price variable online shopping mall according to the above feature, the notification message may be provided through at least one of an SMS, an email, and a my page of the shopping mall.

According to this aspect of the present invention,

The present invention has the effect that the buyer can have a wide range of choices in selecting the product because the buyer is given the opportunity to purchase the product at the desired amount.

In addition, the present invention has an effect of inducing a purchase by operating an alarm icon, an e-mail sending, or sending an SMS message to the shopping cart of the My Page if the desired amount is met by the price change.

In addition, the present invention can sell a product within the range that the seller makes a profit, so even if you sell a small amount can sell a lot of products there is an effect that can increase the profit of the seller.

In addition, the present invention has the effect of increasing the profit by inducing the purchase decision of the buyer by making an effective price fluctuation, such as a specialized seller even a novice seller.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a price variable online shopping mall operating system according to the present invention.

As shown in FIG. 1, a price-variable online shopping mall operating system according to an embodiment of the present invention includes a shopping mall server 140, a buyer connection information and a selling price reference DB 160, and a selling price determining system 150. do.

Here, the shopping mall server registers the product so that the seller terminal 120 can access the Internet 130 and sell the product, and the purchaser terminal 110 can access the Internet 130 to purchase the desired product. Mediate.

At this time, the product registered through the seller terminal 120 is registered with the sales price initial informatization, the selling price initial information is the initial price, the lowest price, the highest price, the amount of reduction, the amount of increase, the amount of initial stock, Includes the timing of the sale price change and the end of the sale price change.

Here, the buyer access information and the selling price standard DB 160 stores information on whether the buyer terminal 110 is connected and the activity condition information after access of the buyer requested through the buyer terminal 110 to calculate an average value according to the activity condition. Save it.

At this time, the buyer access information and the seller criteria DB 160 calculates the score according to the activity conditions of the accessors (plural buyers) accessing within a predetermined time, and then calculates the average value of the accessors.

The activity conditions of the visitor are whether the previous visitor is a buyer or non-buyer, elapsed stay time, first purchaser or repurchaser, whether the shopping cart is saved, whether it is the first-time visitor, the increase or the lower-price visitor, the total purchase amount, refund or not, Scores are assigned as activity conditions according to the number of visits and whether or not the amount is input, and the weights according to the corresponding items are not limited because they can be changed by the shopping mall server operator or the seller.

Here, the selling price determination system 150 determines the price to be changed in real time by determining the increase or decrease through the average value according to the activity conditions calculated in the buyer access information and the selling price criteria DB (160). At this time, the selling price determination system 150 lowers the real-time variable price by the amount of the reduction if the average value received from the buyer access information and the selling price standard DB 160 is more than a predetermined score, and if the average value is less than or equal to the predetermined score, the selling price is determined by the amount of the increase. Raise real-time variable prices.

For example, the initial price of the product is 1000 won, the lowest price is 600 won, the highest price is 1500 won, the cut amount is 50 won, the increase amount is 50 won, the initial inventory is 100, and the time to apply the price change is 2009 Assume that July 1, 2009, and the end of sales price fluctuations are August 31, 2009,

Suppose the average criterion is 0 to 39 to raise the price, 40 to 69 to keep the price, and 70 to 100 to cut the price.

If the average of 79 users who visited within 1 hour is 79 points, this corresponds to the condition of price reduction, so the amount that changes in real time is the price equivalent to 950 won by lowering the amount of 50 won from the initial price of 1,000 won. This comes out.

The price determined in this way is transferred from the sales price determination system 150 to the shopping mall web server 140 to the purchaser terminal 110.

A method for automatically operating an online price change online shopping mall according to an embodiment of the present invention will be described in detail below.

2 is a flowchart illustrating a method for operating a real-time automatic price change online shopping mall according to the present invention.

As shown in FIG. 2, in the method of operating a real-time automatic price change online shopping product according to an embodiment of the present invention, a seller first registers a product on a shopping mall web server 140 connected to the Internet 130 using a seller terminal 120. And selling price initial information (S1).

At this time, the selling price initial information input through the seller terminal 120 is the initial price, the lowest price, the highest price, the amount of reduction, the amount of increase, the initial inventory, the change in sales price, and the change in sales price Includes termination.

Subsequently, the shopping mall web server 140 stores initial purchase price information in the buyer access information and the selling price reference DB 160 (S2).

Subsequently, the purchaser logs in and connects the product registered through the seller terminal 120 to the shopping mall web server 140 using the purchaser terminal 110 to search for a desired product and requests product information (S3).

Subsequently, the shopping mall web server 140 provides a list of product information requested through the purchaser terminal 110 (S4).

Subsequently, the buyer selects a product through the purchaser terminal 110 (S5).

Subsequently, the shopping mall web server 140 requests a price according to the product selected by the purchaser terminal 110 through the selling price determination system 150 (S6).

Subsequently, the selling price determination system 150 requests the average value according to the previous accessor (previous buyer) activity condition through the buyer access information and the selling price reference DB 160 (S7).

Subsequently, the buyer access information and sales price reference DB 160 transmits the average value according to the previous visitor activity conditions to the sales price determination system 150 (S8).

At this time, the buyer access information and the selling price criteria DB 160 is whether the previous visitor is a buyer or a non-buyer, elapsed residence time, the first purchaser or a re-buyer, whether the cart is stored, the first price visitor or the increase or decrease price visitor , And scores based on activity based on your total purchase amount, refunds, the number of duplicate visits, and whether you entered an amount,

The average value is calculated and delivered using the score of the previous visitor corresponding to any one or more of the schedule visitor number and the predetermined time.

At this time, the score according to the activity condition of the accessor is given a score by the sum of the weights according to each item to 100. In this case, the sum of the weights is variable and is not limited by the shopping mall server operator or the seller.

In addition, the average value means an average value according to a visitor accessing within a predetermined time by a shopping mall server operator or a seller, or an average value of a schedule visitor.

Subsequently, the selling price determination system 150 determines the real-time change price as the average value according to the previous visitor activity conditions (S9).

In this case, the selling price determination system 150 reduces the real-time variable price by the amount of the reduction if the average value received from the buyer access information and the selling price standard DB 160 is equal to or greater than a predetermined score, and, if the average value is less than or equal to the predetermined score, the selling price by the increase. Raise real-time variable prices.

For example, an average value range of 0 to 39 increases the price, 40 to 69 keeps the price, and 70 to 100 decreases the price. .

In addition, the selling price that is changed in real time by the selling price determination system 150 is transmitted to the shopping mall web server only for the users whose price is matched compared to the price inputted by the previous visitors, and the shopping mall web server 140 provides a price. It delivers a notification message to previous matched users.

In this case, the notification message is provided through at least one of an SMS, an email, and a My Page of a shopping mall.

Subsequently, the selling price determination system 150 transmits the real-time variable price and the initial price to the shopping mall web server 140 (S10). In this case, the purchaser may immediately purchase the product at the initial price using the purchaser terminal 110.

Subsequently, the shopping mall web server 140 transmits the selected product description and price information to the purchaser terminal 110 (S11).

Subsequently, the buyer inputs a desired purchase price for the selected product through the purchaser terminal 110 and checks whether the shopping cart is stored (S12).

Subsequently, the buyer leaves the selected product page on the shopping mall web server 140 through the purchaser terminal 110 (S13).

At this time, you can find out whether you purchased the product by leaving the product page, you can find out the residence time of the product page from access to exit, and find out whether you are the first purchaser or repurchaser using the purchaser's ID. Buyer's dwell time from access to exit, whether the shopping cart has been saved, refunded, and the number of duplicate visits, whether the buyer has entered the desired amount, whether it is the first-time visitor or the lower-priced visitor, who is interested in the product You can check how many products were purchased at what price as the total purchase amount, and you can know the interest of the alternative buyer's products.

Subsequently, the shopping mall web server 140 stores activity condition information after the buyer accesses the buyer access information and the sales price reference DB 160 through the buyer terminal 110 and stores the price input by the buyer (S14). ). At this time, the condition of purchaser access activity is whether the product has been purchased as the previous visitor, whether elapsed residence time, first-time buyer or re-purchaser, whether the shopping cart is saved, whether it is a first-time visitor or a lower- or lower-price visitor, the total purchase amount, Whether it is a refund, the number of duplicate visits, and whether to enter an amount.

Subsequently, the average value is calculated from the activity condition information with the previous visitor who has accessed within a predetermined time including the buyer access information (S15).

Subsequently, the buyer access information and sales price reference DB 160 transmits the average value according to the buyer access information to the sales price determination system 150 (S16).

Subsequently, the selling price determination system 150 determines a price according to the received average value and compares the price with the price input by the buyer (S17).

Subsequently, the shopping mall web server 140 transmits that the price input by the buyer to the selling price determination system 150 coincides with the real-time change price (S18).

Finally, the shopping mall web server 140 transmits a notification message to the purchaser terminal 110 (S19). In this case, the notification message is provided through at least one of an SMS, an email, and a My Page of a shopping mall.

While the present invention has been particularly shown and described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, Of course, this is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined by the equivalents as well as the claims to be described later.

1 is a block diagram showing a real-time automatic price change online shopping mall operating system according to the present invention.

2 is a flowchart illustrating a method for operating a real-time automatic price change online shopping mall according to the present invention.

<Description of the symbols for the main parts of the drawings>

110: buyer terminal 120: seller terminal

130: Internet 140: Mall Server

150: sales price determination system

160: DB based on buyer access information and sales price

Claims (8)

In the real-time automatic price change online shopping mall operating system, A shopping mall server for allowing a buyer terminal and a seller terminal to purchase or sell a product through the Internet; DB for purchaser access information and selling price based on whether the buyer terminal is connected and the activity condition information of the purchaser requested through the buyer terminal is stored to calculate and store an average value according to the activity condition; And Real-time automatic price fluctuation online shopping mall operation, characterized in that consisting of; the sales price determination system to determine the real-time fluctuation price by determining the increase or decrease through the average value according to the activity conditions calculated in the buyer access information and the sales price reference DB system. In the real-time automatic price variable online shopping mall operating method, A first step in which the seller sets product registration and sale price initial information in a shopping mall web server connected to the Internet by using a seller terminal; The shopping mall web server includes a second step of storing initial selling price information in the buyer access information and the selling price standard DB; A third step of the purchaser searching for a desired product and requesting product information by logging in and accessing a product registered through the seller terminal to the shopping mall web server using the purchaser terminal; The shopping mall web server provides a fourth step of providing a list of product information requested through a purchaser terminal; The purchaser selects a product through a purchaser terminal; The shopping mall web server requesting a price according to a product selected by a purchaser terminal through a selling price determining system; The selling price determination system includes a seventh step of requesting an average value according to a previous accessor (previous purchaser) activity condition through the buyer access information and the selling price reference DB; The purchaser access information and the selling price reference DB may include an eighth step of transmitting the average value according to the previous visitor activity conditions to the selling price determination system; The selling price determination system includes a ninth step of determining a real-time variable price as an average value according to a previous visitor activity condition; The selling price determination system includes a tenth step of delivering a real-time variable price and an initial price to a shopping mall web server; The shopping mall web server is an eleventh step of delivering the selected product description and price information to the purchaser terminal; The purchaser inputs a desired purchase price for the selected product through a purchaser terminal and checks whether the shopping cart is stored; A thirteenth step, wherein the buyer leaves the selected product page to the shopping mall web server through the purchaser terminal; The shopping mall web server stores the activity condition information after accessing the buyer connected to the buyer access information and the selling price reference DB through the buyer terminal, and stores the price input by the buyer; A fifteenth step of calculating an average value based on activity condition information with a previous visitor connected within a predetermined time including the purchaser access information; The buyer access information and the selling price criterion DB transmit the average value according to the buyer information to the selling price determining system; The selling price determination system includes a seventeenth step of determining a price according to the received average value and comparing the price with a price input by a buyer; An eighteenth step of transmitting, to the shopping mall web server, that the price input by the buyer and the real-time variable price coincide with the selling price determination system; And The shopping mall web server is a nineteenth step of delivering a notification message to the purchaser terminal; real-time automatic price variable online shopping mall operating method comprising the. 3. The method of claim 2, The selling price initial information includes the initial price, the lowest price, the highest price, the amount of reduction, the amount of increase, the amount of initial stock, the time of applying the change in sales price, and the end of the application of the change in sales price. How to operate a variable online shopping mall. 3. The method of claim 2, The purchaser access information and the sales price criteria DB are whether the previous visitor is a buyer or a non-purchaser, elapsed stay time, whether the first purchaser or repurchaser, whether to save the shopping cart, the initial price visitor or the increase or decrease price visitor, the total purchase amount, A method for operating a real-time automatic price change online shopping mall, characterized in that a score is assigned as an activity condition according to whether a refund is provided, the number of duplicate visits, and whether an amount is input. 3. The method of claim 2, In the eighth step, the buyer access information and the sales price reference DB calculate and transmit an average value using the score of the previous visitor corresponding to any one or more conditions of the predetermined visitor number and the predetermined time, and deliver the average value. Operating method. 3. The method of claim 2, In the ninth step, the selling price determination system reduces the real-time variable price by the amount of the reduction if the average value received from the buyer access information and the sales price standard DB is equal to or greater than a predetermined score, and if the average value is less than the predetermined point, the real-time variable price by the increase. Real-time automatic price change online shopping mall operating method characterized in that to raise the. 3. The method of claim 2, The real-time variable price determined by the selling price determination system in the ninth step is transmitted to the shopping mall web server only for the visitor whose price is matched with the price inputted by the previous visitor, and the shopping mall web server is the previous visitor whose price matches. Real-time automatic price variable online shopping mall operating method further comprising the step of delivering a notification message to them. The method of claim 7, wherein The notification message is a real-time automatic price variable online shopping mall operating method, characterized in that provided via at least one or more of the SMS, email, and my page of the shopping mall.

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