KR20100123101A - Method and system for providing a personalization service based on subscriber identify module - Google Patents

Abstract

PURPOSE: A method and a system for providing a personalization service based on a subscriber identify module are provided to use another terminal depending on the position of a user through a subscriber identification module so that a user may receive the personalization service set by the user. CONSTITUTION: A USIM card(110) includes a USIM LBS(Location Based Service) program. When zone service start message is received, a user terminal(120) transfers the zone service start message to the USIM card. The user terminal receives a timer management message from the USIM card. The user terminal transfers the current position information to the USIM card.

Description

System and method for providing personalization service based on subscriber identification module {Method and system for providing a personalization service based on subscriber identify module}

The present invention relates to a system and method for providing a personalized service based on a subscriber identification module. More particularly, the present invention provides a subscriber identity module (USIM) card with a program capable of receiving a personalization service according to a user's location. Create a Zone DB for the Zone Based Service in the subscriber identification module (USIM), collect base station information using the location information parameter, and identify the location of the user terminal based on the location information to provide a personalization service corresponding to the identified location. It provides a subscriber identification module based personalization service providing system and method for providing.

Recently, various services based on the location of a user have been provided using a wireless communication network. For example, as the frequency of use of various reserves, points, discount coupons, etc. is increasing, department stores and credit card companies have marketing capabilities for low-cost mobile coupons for high-quality customers who actually purchase more frequently than unspecified customers. We are strengthening. Accordingly, a location based advertisement service is provided based on the user's location. At this time, merchants are expected to increase sales by downloading discount coupons to excellent customers who enter within 500 meters of the base station service area rather than recognizing the narrow zone area where the user terminal is located. Therefore, in order to provide the push type location area-based advertising service to the users in a situation where technology development is required, various technologies are being developed to enable real-time location positioning based on the base station of the user terminal.

However, in order to commercialize a base station based real-time location positioning function in a user terminal, there are the following technical problems.

First, in the network-based positioning method, the position of the terminal can be located by requesting a location registration from the network to the terminal periodically, but as the number of subscribers increases, there is a limit in acceptance due to the network load. In addition, the power consumption of the terminal is increased due to the periodic location registration of the terminal, and there is a problem that the battery of the terminal is exhausted early.

Secondly, the GPS positioning used by the existing solution has the exact location, but the indoor positioning is impossible when the user terminal is located indoors of the building, and the power consumption of the terminal increases due to the periodic GPS positioning. .

Third, standalone solutions such as Bluetooth, RFID, and Zigbee, which are frequently used as RTLS (Real Time Locating System), must change the hardware (H / W) of existing terminals, and install AP (Access Point) in the building. And there is a problem that excessive cost for maintenance.

Fourth, the solution operating in the application stage of the terminal should change the software (S / W) of the terminal, it is not applicable to the existing terminal.

Fifth, affiliated affiliates that wish to use a zone-based advertisement service have a problem that they do not want to increase the cost of additional terminals or increase maintenance costs due to network load.

Accordingly, there is a need for a technology capable of providing a zone based advertisement service having a service radius of about a base station radius.

An object of the present invention for solving the above-mentioned problems, the user identification module (USIM) card equipped with a program that can be provided with a personalization service according to the user's location, and the Zone DB for Zone Based Service (Zone Based Service) Is generated in the subscriber identification module (USIM), and the base station information is collected using the parameters related to the location information, and the location of the user terminal is determined based on the received information, so that the personalization service corresponding to the identified location can be provided. The present invention provides a module-based personalization service providing system and method, a subscriber identity module (USIM) location information server and method, a user terminal and method, a subscriber identity module (USIM) card and method.

In accordance with an aspect of the present invention, there is provided a subscriber identity module-based personalization service providing system according to an embodiment of the present invention, which receives location information from a user terminal and reports an area entry location when the user enters a new area based on the location information. A subscriber identity module (USIM) card having a subscriber identity module (USIM) location based service (LBS) program to transmit through; Upon receiving a location area service start message by a user request, the location area service start message is transmitted to the USIM card, and a timer management message is received from the USIM card, and when a predetermined time elapses, a timer expiration message is sent to the USIM card. A user terminal transmitting the current location information to the USIM card; In response to the user request, the location area service start message is transmitted to the user terminal through a communication network, and after a predetermined time elapses, the user terminal receives an area entry location report from the USIM card through the user terminal. A USIM location information server for routing a connection of the user terminal to a content server to provide a personalization service corresponding to the entered area location; And a content server that provides the user terminal with a personalization service corresponding to the location of the area where the user terminal has entered.

On the other hand, a subscriber identity module (USIM) location information server according to the present invention for achieving the above object, the communication unit for communicating with the user terminal and the content server; A location area information providing unit providing location area database information of the user terminal; A program provider for downloading a subscriber identity module (USIM) location based service (LBS) program to the user terminal; A connection routing unit for routing a connection of the user terminal to a content server when receiving an area entry location report from the subscriber identity module (LIM) program; And a control unit for providing the location area DB information and the USIM LBS program to the user terminal and controlling the connection of the user terminal to the corresponding content server when receiving the area entry location report from the USIM LBS program.

On the other hand, a subscriber identity module (USIM) card according to the present invention for achieving the above object is inserted and connected to the user terminal, the subscriber identity module (USIM) through the user terminal from the subscriber identity module (USIM) location information server Download and store location based service (LBS) program and location area database information, and if the location information received from the user terminal is present in the location area database information in the personalization service time, the area entry location report to the user terminal It is characterized in that for transmitting to the subscriber identity module (USIM) location information server.

The subscriber identity module (USIM) location based service (LBS) program includes an MCC, MNC, LAC, MSC ID, RNC ID, Node-B ID, and Sertor ID that the user terminal has entered a specific area. Check by checking the parameter.

The subscriber identity module (USIM) location based service (LBS) program transmits a timer management message to the user terminal upon receiving a location area service start message from the user terminal, and receives a timer expiration message from the user terminal. In response to the determination, whether the user terminal enters the specific area and transmits an area entry location report to the subscriber identification module (USIM) location information server through the user terminal upon entry.

On the other hand, the user terminal according to the present invention for achieving the above object, the card connection for inserting and connecting a subscriber identity module (USIM) card; A communication unit for communicating with the subscriber identification module location information server and the content server; It is electrically connected to the card connection unit, receives a location area service start message from the subscriber identity module location information server, transfers it to the subscriber identity module (USIM) card, and receives a timer management message from the subscriber identity module (USIM) card. When received, after counting a predetermined time, a timer expiration message is transmitted to the subscriber identity module (USIM) card, and an area entry location report is received from the subscriber identity module (USIM) card and transmitted to the subscriber identity module location information server. A control unit (MSM) for controlling; A storage unit for storing the content received from the content server; And a display unit for displaying the received content.

On the other hand, the subscriber identification module-based personalization service providing method according to the present invention for achieving the above object, subscriber identification of a system including a user terminal having a subscriber identity module (USIM) card, USIM location information server and content server A method of providing a module-based personalization service, comprising: (a) downloading, by the USIM location information server, a location area database information and a subscriber identity module (USIM) location based service (LBS) program to the USIM card through the user terminal; (b) the USIM location information server transmitting a location area service start message to the user terminal by a user request; (c) transmitting the location area service start message from the user terminal to the USIM card; (d) the USIM card delivering a timer management message to the user terminal; (e) transmitting a timer expiration message to the USIM card when the user terminal counts a predetermined time; (f) transferring location information currently entered by the user terminal to the USIM card; (g) transmitting an area entry location report to the USIM location information server through the user terminal when the USIM card enters a new area based on the location information; (h) the USIM location information server routing the connection of the user terminal to the content server; And (i) providing, by the content server, the user terminal with a personalization service corresponding to an area location where the user terminal enters.

Meanwhile, the method for providing a subscriber identification module-based personalization service of a subscriber identity module (USIM) location information server according to the present invention for achieving the above object, communicates with a user terminal and a content server equipped with a subscriber identity module (USIM) card. A method of providing a subscriber identification module based personalization service of a subscriber identity module (USIM) location information server, comprising: (a) downloading a location area database information and a subscriber identity module (USIM) location based service (LBS) program to the user terminal; step; (b) transmitting a location area service start message to the user terminal by a user request; (c) receiving an area entry location report from the subscriber identity module (USIM) card via the user terminal; And (d) routing the connection of the user terminal to the content server.

On the other hand, the subscriber identification module based personalization service providing method of the user terminal according to the present invention for achieving the above object, the subscriber identity module location information server and the content server is electrically connected to the subscriber identity module (USIM) card and through a communication network A method of providing a subscriber identity module-based personalization service of a user terminal in communication with a mobile station, the method comprising: (a) receiving a location area service start message from the subscriber identity module location information server and transmitting the location area service start message to the subscriber identity module (USIM) card; (b) receiving a timer management message from the subscriber identity module (USIM) card; (c) forwarding a timer expiration message to the subscriber identity module (USIM) card after counting a predetermined time; (d) delivering current location information to the subscriber identity module (USIM) card; (e) receiving an area entry location report from the subscriber identity module (USIM) card and transmitting it to the subscriber identity module location information server; (f) routing access to the content server; And (g) receiving a personalization service corresponding to the current location information from the content server.

On the other hand, the subscriber identification module based personalization service providing method of the subscriber identity module card according to the present invention for achieving the above object, is electrically connected and connected to the user terminal, the user identification module (USIM) location information through the user terminal A method of providing a subscriber identity module-based personalization service of a subscriber identity module (USIM) card in communication with a server, the method comprising: (a) a subscriber identity module (USIM) location based service from the subscriber identity module (USIM) location information server through the user terminal; (LBS) downloading and storing the program and location area database information; (b) in the case of a personalization service time, transmitting a timer management message to the user terminal and receiving current location information from the user terminal; (c) checking whether the current location information exists in the location area database information to determine whether a new location area has been entered; And (d) when the user terminal enters the new location area, transmitting an area entry location report for the personalization service corresponding to the new location area to the user terminal.

In addition, in the step (b), if the location area service start message is received from the subscriber identity module (USIM) location information server through the user terminal, the personalization service time is determined, and the timer management message is sent to the user terminal. After receiving the timer expiration message from the user terminal, and receives the current location information from the user terminal.

In the step (c), the user terminal enters a new location area and checks a parameter including MCC, MNC, LAC, MSC ID, RNC ID, Node-B ID, and Serter ID.

Meanwhile, a method of providing a subscriber identification module-based personalization service of a subscriber identity module (USIM) location information server according to the present invention for achieving the above object may be recorded as a program in a computer-readable medium. In addition, the subscriber identification module based personalization service providing method of the user terminal according to the present invention can be recorded as a program in a computer-readable medium. In addition, the subscriber identification module-based personalization service providing method of the subscriber identity module (USIM) card according to the present invention may be recorded as a program in a computer-readable medium.

According to the present invention, a personalization service according to a terminal location can be provided to a user terminal based on a subscriber identity module (USIM).

In addition, even if it is not its own terminal, it is possible to receive a personalization service set by the user according to the location of the user in other terminals through the subscriber identification module (USIM).

In addition, the USIM Cell ID positioning method can be implemented without changing the terminal and additional costs, and without changing the hardware of the USIM card.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of a subscriber identification module based personalization service providing system according to an embodiment of the present invention.

Referring to FIG. 1, the subscriber identification module-based personalization service providing system 100 according to the present invention may include a universal subscriber identity module (USIM) card 110, a user terminal 120, and a communication network 130. , USIM Location Based Service (LBS) server 140 and content server 150.

The USIM card 110 receives the current location information from the user terminal 120 and reports the area entry location to the USIM location information server 140 through the user terminal 120 when entering a new area based on the current location information. A subscriber identity module (USIM) location based service (LBS) program is provided.

When the user terminal 120 receives the location area service start message from the USIM location information server 140 by a user request, the user terminal 120 transmits the received location area service start message to the USIM card 110 and from the USIM card 110. When a predetermined time elapses after receiving a timer management message, a timer expiration message is transmitted to the USIM card 110, and current location information is transmitted to the USIM card 110.

The communication network 130 may be a mobile communication network such as a WCDMA network.

The USIM location information server 140 transmits a location area service start message to the user terminal 120 through the communication network 130 by a user request, and after a predetermined time elapses, the USIM location information server 140 from the USIM card 110. Receive the area entry location report through the), and routes the connection of the user terminal 120 to the content server 150 to provide a personalization service corresponding to the area location entered by the user terminal 120.

The content server 150 provides the user terminal 120 with a personalization service corresponding to the location of the area where the user terminal 120 has entered. In this case, the personalization service may be an advertisement service, may be information about weather in a corresponding area, and may be a product information providing service.

2 is a block diagram showing a functional block configuration of a subscriber identity module (USIM) card according to an embodiment of the present invention.

Referring to FIG. 2, a subscriber identity module (USIM) card 110 according to the present invention includes a terminal access unit 210, a location based service program unit 220, and a location area database 230.

The terminal connection unit 210 is inserted into the user terminal 120 and electrically connected.

The location-based service program unit 220 is generated by downloading a subscriber identity module (USIM) location-based service (LBS) program from the USIM location information server 140 through the user terminal 120, and in case of personalized service time. If the location information received from the user terminal 120 exists in the location area database 230, the area entry location report is transmitted to the USIM location information server 140 through the user terminal 120.

 In addition, a subscriber identity module (USIM) location based service (LBS) program includes an MCC, MNC, LAC, MSC ID, RNC ID, Node-B ID, and Sertor ID that the user terminal 120 has entered a specific area. Inquire by the parameter to check.

In addition, the subscriber identity module (USIM) location-based service (LBS) program transmits a timer management message to the user terminal 120 upon receiving the location area service start message from the user terminal 120, and from the user terminal 120. When receiving the timer expiration message, it is determined whether the user terminal 120 has entered a specific area, and transmits the area entry location report to the USIM location information server 140 through the user terminal 120 upon entry.

Zone DB 230 is generated by downloading the location area database information from the USIM location information server 140, and stores the location information for each jurisdiction according to the location of each base station.

3 is a configuration diagram schematically showing a functional block configuration of a user terminal according to an embodiment of the present invention.

Referring to FIG. 3, the user terminal 120 according to the present invention includes a card connection unit 310, a communication unit 320, a control unit 330, a storage unit 340, a display unit 350, and an input unit 360. do.

The card connection unit 310 is electrically connected to the USIM card 110 is inserted.

The communication unit 320 communicates with the USIM location information server 140 and the content server 150 through the communication network 130.

The controller 330 is implemented with, for example, an MSM chip, and is electrically connected to the card connection unit 310. In addition, the control unit 330 receives the location area service start message from the USIM location information server 140 and delivers it to the USIM card 110, and when receiving a timer management message from the USIM card 110, counts a predetermined time period. The timer expiration message is transmitted to the USIM card 110, and the area entry location report is received from the USIM card 110 and controlled to be transmitted to the USIM location information server 140.

The storage unit 340 stores the content received from the content server.

The display unit 350 displays the received content.

The input unit 360 receives an operation command or a selection command from a user.

4 is a block diagram schematically illustrating a functional block configuration of a USIM location information server according to an embodiment of the present invention.

Referring to FIG. 4, the subscriber identity module (USIM) LBS server 140 according to the present invention includes a communication unit 410, a location area information providing unit 420, a program providing unit 430, and a connection routing unit 440. And a controller 450.

The communication unit 410 communicates with the user terminal 120 and the content server 150 through the communication network 130.

The location area information providing unit 420 provides a location area database to the user terminal 120.

The program provider 430 downloads a subscriber identity module (USIM) location based service (LBS) program (Serving Cell Searching Applet) to the user terminal 120.

The connection routing unit 440 routes the access of the user terminal 120 to the content server 150 when receiving the area entrance location report from the subscriber identity module (USIM) location based service (LBS) program.

The controller 450 provides the location area DB information and the USIM LBS program to the user terminal 120, and when the area entry location report is received from the USIM LBS program, the controller 450 transfers the access of the user terminal 120 to the corresponding content server 150. Control to route

Here, the location area DB information includes parameter information used to determine the zone entry shown in Table 1 below. The following Table 1 shows the parameters used to determine the zone entry to create a zone DB for a zone based service in a specific region.

parameter Description MCC Mobile Country Code MNC Mobile Network Code LAC Location Area Code UC-ID MSC MSC ID RNC RNC ID Node-B Node-B ID Sector Sector ID

Table 1 shows the parameters defined as standards in the 3GPP TS 31.111 standard, where MCC is the mobile country code, MNC is the mobile network code, LAC is the location area code, MSC is the mobile switching center identifier, RNC base station controller identifier, and Node-B. Is a base station identifier and a sector is a sector identifier.

5 is a flowchart illustrating a subscriber identification module based personalization service providing method according to an embodiment of the present invention.

Referring to FIG. 5, the USIM location information server 140 according to the present invention uses a location information database (Zone DB) and a subscriber identity module (USIM) location based service (LBS) program through a user terminal 120. Download to 110 (S510).

Accordingly, the USIM card 110 has a USIM location based service (LBS) program installed to form a location based service program unit 220, and generates a location area database 230 based on location area database information (S512).

Subsequently, the USIM location information server 140 transmits a location service start message to the user terminal 120 through an OTA (SMS) in response to a user request (S520).

If the TP-Protocol-ID of the received message is "0x7f" and the Data Coding Scheme is Class 2, the user terminal 120 transmits the location area service start message to the USIM card 110 (S530).

Meanwhile, the USIM card 110 transmits a timer management message (Timer-Management proactive UICC command) to be used for periodic positioning to the user terminal 120 according to the USIM LBS program (Applet) (S540).

The user terminal 120 counts a predetermined time according to the timer management message, and when the timer requested by the USIM card 110 expires, the user terminal 120 transmits a timer expiration message to the USIM card 110 (S550).

Subsequently, the user terminal 120 transmits the location information of the current entry point to the USIM card 110 (S560).

The USIM card 110 transmits an area entry location report to the USIM location information server 140 through the user terminal 120 when entering a new area based on the received location information (S570).

The USIM location information server 140 routes the connection of the user terminal 120 to the content server 150 (S580).

The content server 150 provides the personalization service corresponding to the location of the area where the user terminal 120 has entered to the user terminal 120 (S590).

Thereafter, the USIM LBS Applet of the USIM card 110 checks whether the Zone Service remains active and if it is activated, repeats from step S530.

In addition, the USIM location information server 140 transmits a zone service termination message to the user terminal 120 through an OTA (SMS) by a user request. Accordingly, if the TP-Protocol-ID of the received message is "0x7f" and the data coding scheme is class 2, the user terminal 120 transmits the corresponding Zone Service end message to the USIM card 110. Therefore, the USIM LBS Applet of the USIM card 110 interprets the message, deactivates the Zone Service, and transmits a "TIMER-MANAGEMENT" proactive UICC command message to the user terminal 120 to release the registered timer. The personalization service operation ends.

6 is a flowchart illustrating a process of determining whether a USIM LBS Applet enters a user terminal zone according to an embodiment of the present invention.

Referring to FIG. 6, when the USIM LBS Applet of the USIM card 110 receives a "TIMER-EXPIRATION" event message from the user terminal 120 (S610), a location information request, that is, "PROVIDE-LOCAL-INFORMATION (Local Information) ) "proactive UICC command message is transmitted to the user terminal 120 (S620).

Subsequently, the USIM LBS Applet of the USIM card 110 receives location information such as MCC, MNC, LAC, and Cell ID from the user terminal 120 (S630).

Subsequently, the USIM LBS Applet of the USIM card 110 checks whether the location information received from the user terminal 120 is included in the zone DB 230 (S640).

The USIM LBS Applet of the USIM card 110 uses the "SEND-SHORT-MESSAGE" proactive UICC command when the location information received from the user terminal 120 is included in the Zone DB 230 (S650-Yes). Then, the area entry location report message is transmitted to the USIM LBS server 140 through the user terminal 120 (S660).

7 is a flowchart illustrating a method for providing a subscriber identification module based personalization service of a subscriber identity module (USIM) location information (LBS) server according to an embodiment of the present invention.

Referring to FIG. 7, the USIM LBS server 140 according to the present invention uses the location area information provider 420 and the program provider 430 to provide location area database information and a subscriber identity module (USIM) location based service (LBS). The program is downloaded to the user terminal 120 (S710).

At this time, the USIM LBS server 140 is the latitude and longitude of the center of each zone (Zone) and the radius from the center (for example, 1Km: change by the operator, as shown in Figure 10) Available), and also manages the list of WCDMA base stations that cover the zone. 10 is a diagram illustrating a location area on a map to provide a personalization service according to a user location according to an embodiment of the present invention.

As shown in FIG. 10, if a desired service area of a specific zone to which a Zone Based Service is to be provided is indicated by a blue line, and the area of the WCDMA base station (BTS) is displayed on a map using address information. You can see if it covers a specific zone. The area indicated by a red circle in FIG. 10 becomes a WCDMA base station area, that is, a Zone DB, as a personalization service area to be managed according to the present invention. For example, the Zone DB for each WCDMA base station is shown in Table 2 below.

Classification Regional classification Zip code UCID Base station name MSC BTS Myeongdong 2-ga, Jung-gu 33-1 2010252 2010252 Myeongdong W WCDMA Jung-gu Euljiro 2-ga Eulji-ro 2-ga 36-1 (Cheongdam Bridge) 2010655 2010655 Eulji office W WCDMA

Accordingly, the user terminal 120 transmits the location area database information and the subscriber identity module (USIM) location based service (LBS) program downloaded from the USIM location information server 140 to the USIM card 110, thereby providing a USIM LBS program. The location area database 230 in which the information shown in Table 2 is stored is managed.

The USIM location information server 140 transmits the location area service start message to the user terminal 120 at the user's request (S720).

The USIM location information server 140 receives an area entry location report from the USIM card 110 through the user terminal 120 (S730).

The USIM location information server 140 routes the connection of the user terminal 120 to the content server 150 through the connection routing unit 440 (S740).

Accordingly, the personalization service corresponding to the location information of the user terminal 120 is provided from the content server 150 to the user terminal 120.

8 is a flowchart illustrating a method for providing a personalization service based on a subscriber identification module of a user terminal according to an embodiment of the present invention.

Referring to FIG. 8, the user terminal 120 according to the present invention receives a location area service start message from the USIM LBS server 140 and transmits it to the USIM card 110 (S810).

Subsequently, the user terminal 120 receives a timer management message from the USIM card 110 (S820).

When the user terminal 120 receives the timer management message, the user terminal 120 counts a predetermined time and transmits the timer expiration message to the USIM card 110 (S830).

On the other hand, the user terminal 120 transmits the current location information received from the base station for jurisdiction of the current location to the USIM card 110 (S840).

Thereafter, the user terminal 120 receives the area entry location report from the USIM card 110 and transmits it to the USIM location information server 140 (S850).

Subsequently, the user terminal 120 connects to the content server 150 by the USIM location information server 140 (S860).

In addition, the user terminal 120 receives a personalization service corresponding to the current location information from the content server 150 (S870).

9 is a flowchart illustrating a method of providing a subscriber identification module based personalization service of a subscriber identity module card according to an embodiment of the present invention.

Referring to FIG. 9, the USIM card 110 according to the present invention includes a subscriber identity module (USIM) location based service (LBS) program and a location area database from the USIM location information server 140 through the user terminal 120. Zone DB) information is downloaded and stored (S910).

Thereafter, the USIM card 110 operates according to a subscriber identity module (USIM) location based service (LBS) program, and starts a location service service message from the USIM location information server 140 through the user terminal 120. It receives (S920).

The USIM card 110 confirms that the personalization service time is received upon receiving the location area service start message, transfers a timer management message to the user terminal 120, and receives a timer expiration message from the user terminal 120 (S930). .

Subsequently, the USIM card 110 receives the current location information from the user terminal 120 (S940).

The USIM card 110 checks whether the current location information exists in the location area database (S950), and determines whether the user terminal 120 has entered a new location area (S960).

At this time, the USIM card 110 checks by checking the parameters including the MCC, MNC, LAC, MSC ID, RNC ID, Node-B ID, Sertor ID that the user terminal 120 has entered a new location area.

In addition, when the user terminal 120 enters a new location area (S960-Yes), the USIM card 110 transmits an area entry location report for the personalization service corresponding to the new location area to the user terminal 120. (S970).

Meanwhile, the method for providing a subscriber identification module-based personalization service of a subscriber identity module (USIM) location information server according to the present invention may be recorded as a program on a computer readable medium such as a CD or a USB memory. In addition, the subscriber identification module based personalization service providing method of the user terminal according to the present invention can also be recorded as a program in a computer-readable medium. In addition, the subscriber identification module-based personalization service providing method of the subscriber identity module (USIM) card according to the present invention may be recorded as a program on a computer readable medium such as a smart card.

As described above, according to the present invention, the USIM and the terminal are periodically loaded using a method defined in the 3GPP TS 31.111 standard as a method of periodically loading a Zone DB into a universal subscriber identity module (USIM) card inserted into the user terminal. Call processing procedure to collect Serving Base Station information periodically between the processors and the function of inquiring collected Serving Base Station information with the Base Station information of Zone DB, and provide personalization service corresponding to the location information from the content server when the information matches A subscriber identification module based personalization service providing system and method can be realized.

As those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features, the embodiments described above should be understood as illustrative and not restrictive in all aspects. Should be. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

The present invention can be applied to a service and a system for providing a multimedia content such as a video from a server to a terminal.

In addition, when a user wants to know specific advertisements or information of a region where the user is located, the user may arbitrarily set and apply the system and services to provide specific advertisements or information about the region.

In addition, the user's USIM card can be applied to a service and a system capable of providing a specific personalized service according to where the user is located through another user's terminal.

In addition, the present invention can be applied to a service and a system for providing a specific personalization service according to the region where the user is located without changing the terminal and additional costs.

1 is a block diagram schematically showing the configuration of a subscriber identification module based personalization service providing system according to an embodiment of the present invention.

2 is a block diagram showing a functional block configuration of a subscriber identity module (USIM) card according to an embodiment of the present invention.

3 is a configuration diagram schematically showing a functional block configuration of a user terminal according to an embodiment of the present invention.

4 is a block diagram schematically illustrating a functional block configuration of a USIM location information server according to an embodiment of the present invention.

5 is a flowchart illustrating a subscriber identification module based personalization service providing method according to an embodiment of the present invention.

6 is a flowchart illustrating a process of determining whether a USIM LBS Applet enters a user terminal zone according to an embodiment of the present invention.

7 is a flowchart illustrating a method for providing a subscriber identification module based personalization service of a subscriber identity module (USIM) location information (LBS) server according to an embodiment of the present invention.

8 is a flowchart illustrating a method for providing a personalization service based on a subscriber identification module of a user terminal according to an embodiment of the present invention.

9 is a flowchart illustrating a method of providing a subscriber identification module based personalization service of a subscriber identity module card according to an embodiment of the present invention.

10 is a diagram illustrating a location area on a map to provide a personalization service according to a user location according to an embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

100: subscriber identification module based personalization service providing system

110: USIM card 120: user terminal

130: communication network 140: USIM LBS server

150: content server 210: terminal connection unit

220: location-based service program unit 230: Zone DB

310: card connection unit 320: communication unit

330 control unit 340 storage unit

350: display unit 360: input unit

410: communication unit 420: location area information providing unit

430: program provider 440: connection routing unit

450: control unit

Claims (15)

Subscriber identification including a subscriber identity module (USIM) location based service (LBS) program that receives location information from a user terminal and sends an area entry location report through the user terminal when entering a new area based on the location information. A module (USIM) card; Upon receiving a Zone Service start message, delivers the Location Service start message to the USIM card, and receives a Timer Management message from the USIM card to expire a timer. A user terminal for transmitting an Expiration message to the USIM card, and for transmitting current location information to the USIM card; The location area service start message is transmitted to the user terminal through a communication network, and after a predetermined time has elapsed, an area entry location report is received from the USIM card through the user terminal, and the area location entered by the user terminal is entered. A USIM location information server for routing a connection of the user terminal to a content server to provide a corresponding personalization service; And A content server that provides the user terminal with a personalization service corresponding to the location of the area where the user terminal has entered; Subscriber identification module based personalization service providing system comprising a. A communication unit for communicating with a user terminal and a content server; A location area information providing unit providing location area database information of the user terminal; A program provider for downloading a subscriber identity module (USIM) location based service (LBS) program to the user terminal; A connection routing unit for routing a connection of the user terminal to a content server when receiving an area entry location report from the subscriber identity module (LIM) program; And A control unit for providing location area DB information and a USIM LBS program to the user terminal and controlling the connection of the user terminal to a corresponding content server when receiving an area entry location report from the USIM LBS program; Subscriber identification module (USIM) location information server comprising a. Inserted into the user terminal, Download and store the subscriber identity module (USIM) location based service (LBS) program and location area database information from the subscriber identity module (USIM) location information server through the user terminal, and the location area database information in the case of personalization service time. A subscriber identity module card for transmitting an area entry location report to the subscriber identity module (USIM) location information server through the user terminal if the location information received from the user terminal exists in the. The method of claim 3, wherein The subscriber identity module (USIM) location based service (LBS) program may include a mobile country code (MCC), a mobile network code (MCC), a location area code (LAC), an MSC ID, Subscriber identification module card, characterized in that for querying and confirming the parameters including the RNC ID, Node-B ID, Sertor ID. The method of claim 3, wherein When the subscriber identity module (USIM) location based service (LBS) program receives a location area service start message from the user terminal, the subscriber identity module (USIM) location timer service message is transmitted to the user terminal, and a timer expires from the user terminal. When receiving a Timer Expiration) message, it is determined whether the user terminal has entered the specific area, and transmits an area entry location report to the subscriber identity module (USIM) location information server through the user terminal upon entry. Subscriber Identity Module Card. A card connector for inserting and connecting a subscriber identity module (USIM) card; A communication unit for communicating with the subscriber identification module location information server and the content server; It is electrically connected to the card connection unit, receives a location area service start message from the subscriber identity module location information server, transfers it to the subscriber identity module (USIM) card, and receives a timer management message from the subscriber identity module (USIM) card. When received, after counting a predetermined time, a timer expiration message is transmitted to the subscriber identity module (USIM) card, and an area entry location report is received from the subscriber identity module (USIM) card and transmitted to the subscriber identity module location information server. A control unit (MSM) for controlling; A storage unit for storing the content received from the content server; And A display unit for displaying the received content; User terminal comprising a. A method of providing a subscriber identification module based personalization service in a system including a user terminal having a subscriber identity module (USIM) card, a USIM location information server, and a content server, (a) downloading, by the USIM location information server, a location area database information and a subscriber identity module (USIM) location based service (LBS) program to the USIM card through the user terminal; (b) the USIM location information server transmitting a location service start message to the user terminal by a user request; (c) transmitting the location area service start message from the user terminal to the USIM card; (d) the USIM card transferring a timer management message to the user terminal; (e) forwarding a timer expiration message to the USIM card when the user terminal counts a predetermined time; (f) transferring location information currently entered by the user terminal to the USIM card; (g) transmitting an area entry location report to the USIM location information server through the user terminal when the USIM card enters a new area based on the location information; (h) the USIM location information server routing the connection of the user terminal to the content server; And (i) providing, by the content server, the user terminal with a personalization service corresponding to the location of the area where the user terminal enters; Subscriber identification module based personalization service providing method comprising a. A method of providing a subscriber identification module-based personalization service of a subscriber identity module (USIM) location information server in communication with a user terminal equipped with a subscriber identity module (USIM) card and a content server, (a) downloading location area database information and a subscriber identity module (USIM) location based service (LBS) program to the user terminal; (b) transmitting a location service start message to the user terminal; (c) receiving an area entry location report from the subscriber identity module (USIM) card via the user terminal; And (d) routing the connection of the user terminal to the content server; Subscriber identification module (USIM) subscriber identification module-based personalization service providing method of the location information server comprising a. A method of providing a subscriber identity module-based personalization service of a user terminal electrically connected to a subscriber identity module (USIM) card and communicating with a subscriber identity module location information server and a content server through a communication network, (a) receiving a location area service start message from the subscriber identification module location information server and transmitting the location area service start message to the subscriber identification module (USIM) card; (b) receiving a timer management message from the subscriber identity module (USIM) card; (c) forwarding a timer expiration message to the subscriber identity module (USIM) card after counting a predetermined time; (d) delivering current location information to the subscriber identity module (USIM) card; (e) receiving an area entry location report from the subscriber identity module (USIM) card and transmitting it to the subscriber identity module location information server; (f) routing access to the content server; And (g) receiving a personalization service corresponding to the current location information from the content server; Subscriber identification module based personalization service providing method of a user terminal comprising a. A method of providing a subscriber identity module-based personalization service of a subscriber identity module (USIM) card which is connected and connected to a user terminal and communicates with a subscriber identity module (USIM) location information server through the user terminal, (a) downloading and storing a subscriber identity module (USIM) location based service (LBS) program and location region database information from the subscriber identity module (USIM) location information server through the user terminal; (b) in the case of a personalization service time, transmitting a timer management message to the user terminal and receiving current location information from the user terminal; (c) checking whether the current location information exists in the location area database information to determine whether a new location area has been entered; And (d) when the user terminal enters the new location area, transmitting an area entry location report for the personalization service corresponding to the new location area to the user terminal; Subscriber identification module-based personalization service providing method of the subscriber identification module card comprising a. The method of claim 10, In the step (b), when the location area service start message is received from the subscriber identity module (USIM) location information server through the user terminal, the personalization service time is determined, and the timer management message is transmitted to the user terminal. And receiving current location information from the user terminal after receiving a timer expiration message from the user terminal. The method of claim 10, In the step (c), the user terminal enters a new location area; a mobile country code (MCC), a mobile network code (MCC), a location area code (LAC), an MSC ID, an RNC ID, a node-B ID, Method of providing a subscriber identification module based personalization service of a subscriber identity module card, characterized in that by querying and confirming a parameter including a Sertor ID. A computer readable medium having recorded the method of claim 8 as a program. A computer readable medium having recorded the method of claim 9 as a program. A computer-readable medium in which the method according to any one of claims 10 to 12 is recorded by a program.

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