KR20100088402A - Advertising method and system using messesing keyword - Google Patents

Abstract

PURPOSE: A messaging keyword advertisement method and a system are provided to provide useful information and advertisement related to keyword included in a text message without keyword search to a approved receiver and reduce discomfort of a keyword search. CONSTITUTION: A communication company messaging server receives dispatched text message(320). The communication company messaging server determines whether the receiver of the dispatched text message corresponds to a receiver who approves reception of advertisement(330). If it is the approved receiver, the server analyzes profile of the receiver. The server determines whether the already registered keyword is included in contents of the dispatched text message(340). In this case, the server combines the text message and the advertisement related to the keyword(360).

Description

Messaging keyword advertising method and system {ADVERTISING METHOD AND SYSTEM USING MESSESING KEYWORD}

The present invention relates to an advertising method through a communication device. More specifically, the keyword advertisement is combined with a text message sent from a communication device to expose a text message including the keyword advertisement in a communication device of a receiver receiving the text message, and the receiver can see the advertisement through the exposed advertisement. The present invention relates to a messaging keyword advertising method and system through a communication device.

In the past, keyword advertising through online search sites has been generally used.

1 schematically illustrates a keyword advertising method through a conventional online search site.

Referring to FIG. 1, in the conventional method of advertising a keyword through an online search site, a method of inputting a search term in an online search site (110), and determining whether a predetermined keyword is included in the search term (120). Searching for the advertisement of the advertiser who purchased the keyword when the keyword is included (130); exposing the keyword advertisement with the search result in the searched window (140); exposing only the search result when the keyword is not included. Step 150 consists of.

The conventional keyword advertising method through the online search site is inconvenient that the user must make a search request through the search site.

In addition, regardless of the user's location, age, etc., all the advertisements related to the keyword are exposed, thereby increasing competition and lowering the efficiency of the advertisement.

An object of the present invention is to provide useful information and advertisements related to keywords included in a text message, without searching for the keyword, only for a pre-approved recipient.

In addition, through the identification of personal information, such as the location of the receiver communication device, the age of the receiver to expose more appropriate advertising to provide more useful information and advertising to both advertisers and recipients.

In order to achieve the above objects, the messaging keyword advertising method according to an embodiment of the present invention is a step in which a communication company messaging server receives a text message sent from the sender's communication device, the recipient of the text message sent by the recipient through the communication device Determining whether the receiver has approved the reception of the message by the telecommunication company messaging server. If the receiver has approved the reception of the advertisement through the communication device, the receiver analyzes the personal information of the receiver and pre-registers a keyword in the contents of the sent text message. Determining, by the carrier messaging server, and if a pre-registered keyword is included, the carrier messaging server combines the text message sent from the caller's communication device and the advertisement associated with the keyword to determine the Sending to the recipient who has accepted the receipt. The.

Messaging keyword advertising method according to another embodiment of the present invention is characterized in that the personal information is the location, age, gender and occupation of the recipient.

The messaging keyword advertising method according to another embodiment of the present invention further comprises the step of selecting the advertisement related to the keyword to be most suitable for the location, age and gender of the receiver by analyzing the personal information of the receiver.

The messaging keyword advertising method according to another embodiment of the present invention is characterized in that the sender's communication device and the receiver's communication device are a mobile phone, a personal digital assistant, an internet phone, and an internet protocol television.

According to another embodiment of the present invention, a messaging keyword advertising method transmits only a text message to a recipient without combining an advertisement with the sent text message, unless the recipient of the sent text message is a recipient who has approved whether to receive an advertisement through a communication device. Characterized in that it further comprises the step.

According to another aspect of the present invention, a messaging keyword advertising method further includes the step of transmitting only a text message to a recipient without combining an advertisement in the sent text message if the keyword is not included in the contents of the sent text message. It is characterized by including.

Messaging keyword advertising system according to another embodiment of the present invention is a first communication device for sending a text message, whether the recipient receives the text message sent from the first communication device whether the recipient is approved to receive the advertisement through the communication device A first module for determining, a second module for determining whether a pre-registered keyword is included in the contents of the sent text message, and a third module for combining an advertisement with a text message sent from the first communication device and sending the message to the receiver. And a second communication device for receiving a text message from the carrier messaging server having a receiver for acknowledging advertisement reception and a database storing information on the registered advertisement, and a carrier messaging server. Analyze one or more pieces of personal information such as age, age, and gender, and select ads related to your keywords to match them By combining high-selected ad text messaging features that calling.

The present invention has the advantage of reducing the inconvenience of keyword search by providing useful information and advertisements related to the keywords included in the text message without searching for the keywords only for pre-approved recipients.

In addition, there is an advantage that more appropriate advertisements can be exposed to the receiver by identifying personal information such as the location of the receiver communication device and the age of the receiver.

In addition, the advertiser's point of view does not expose all advertisements related to the keyword ads, and by identifying the receiver's personal information and exposing the appropriate advertisements accordingly, it is possible to reduce unnecessary competition with other advertisers and obtain an effective advertisement effect. .

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference symbols as possible. In addition, detailed descriptions of well-known functions and configurations that may blur the gist of the present invention will be omitted. For the same reason, some components are exaggerated, omitted, or schematically illustrated in the accompanying drawings.

In the present invention, the keyword advertising includes an advertisement technique that allows an advertisement of a related company to be displayed on a screen where a search result is displayed when a search term is entered on a search site, and a pre-registered advertisement of an advertiser related to a word included in a text message is displayed. It includes advertising techniques that expose to communication devices.

In addition, in order for an advertisement to be exposed by the advertiser to be displayed as a keyword advertisement, the advertiser must register the keyword on the corresponding search site or the corresponding communication company. Registration of the keyword may be made through a keyword purchase agreement between the carrier and the advertiser.

In addition, the text message in the present invention is meant to include services such as SMS (Short Message Service) and MMS (Multimedia Message Service) for sending and receiving text or picture through a communication device. Communication devices for sending and receiving text messages may be, for example, cell phones, personal digital assistants, Internet phones, and Internet protocol televisions.

2 is a schematic diagram illustrating a messaging keyword advertising method according to an embodiment of the present invention.

As shown in FIG. 2, the messaging keyword advertising method 200 includes a step 210 in which a text message is transmitted through the caller's communication device, and the keyword messaging server receives the text message sent by the caller to combine the keyword advertisements. And a step 220 of transmitting the message to the receiver's communication device and exposing the advertisement to the receiver's communication device by receiving a text message combined with the keyword advertisement. The communication device may be a mobile phone capable of sending and receiving text messages and the like, a mobile device such as a personal digital assistant, an internet phone, and an internet protocol television. That is, the communication device refers to any device capable of sending and receiving text messages and the like that can be clearly understood by those skilled in the art, and is not limited to the mobile device.

In step 210, a text message is sent through the caller's communication device, an arbitrary text message is sent to a specific receiver through the caller's communication device. In step 220, the communication message server receives the text message sent by the caller, combines the keyword advertisement, and transmits the keyword advertisement to the communication device of the receiver. You will first receive a text message before it is received. The communication company messaging server combines the keyword advertisement of the advertiser registered in advance with the received text message and transmits it to the receiver's communication device. In step 230, when the receiver's communication device receives a text message in which the keyword advertisement is combined and the advertisement is displayed on the receiver's communication device, the receiver's communication device may combine the text message 240 in which the keyword advertisement transmitted from the carrier messaging server is combined. Receive Accordingly, the keyword advertisement is displayed together with the text message in the receiver's communication device, and the receiver can access the advertisement.

For example, when a text message is sent from the caller's communication device, "because she has good skin these days," the communication company messaging server receives it and searches for an advertisement related to "skin" corresponding to a keyword. However, in this case, the keyword "skin" should be registered in advance with the carrier through the keyword purchase contract of the advertiser and the carrier. The advertisement associated with the retrieved “skin” is exposed to the recipient's communication device along with the text message so that the recipient can access the keyword advertisement. Hereinafter, the flow chart will be described in more detail.

3 is a flowchart of a messaging keyword advertising method according to an embodiment of the present invention.

As shown in FIG. 3, the messaging keyword advertising method 300 includes a text message sending step 310, a message receiving step 320 of a telecommunications company messaging server, a communication device approval determining step 330, and a keyword inclusion decision. Step 340, receiver information analysis step 350, combining the keyword-related advertising with the text message 360, transmitting the text message combined with the advertisement to the receiver's communication device (370), communication of the receiver The device includes a step 380 for receiving a text message with an advertisement associated therewith.

In order to advertise a keyword through a communication device, a receiver group capable of receiving an advertisement must be prepared in advance. A group of recipients who can receive advertisements may be prepared with the approval of the recipient, i.e., the user of the communication device, by way of granting certain benefits. For example, a call fee can be reduced or a free talk time benefit can be given to a recipient who has approved an advertisement through a communication device. It is not possible to advertise keywords through a communication device to an unauthorized communication device user.

In the text message sending step 310, an arbitrary text message is sent through the caller's communication device. The outgoing text message consists of one or more words, and the text message may include one or more keywords. The outgoing text message is sent via the carrier messaging server to the recipient's communication device.

Accordingly, in the message receiving step 320 of the carrier messaging server, the carrier messaging server receives the text message in advance before any text message transmitted through the caller's communication device is transmitted to the receiver's communication device. In operation 330, the communication device advertisement approval determination step 330 determines whether the receiver of the text message has approved the reception of the keyword advertisement through the communication device through the communication company messaging server. In the case of the receiver who has approved the reception of the keyword advertisement through the communication device, in the determination of whether to include the keyword in step 340, whether the keyword registered by the advertiser is included in the content of the text message is determined through the carrier messaging server (340). That is, the advertiser may purchase keywords related to his advertisement that he wants to expose and register them with a communication company. For example, when registering a keyword, the advertiser may designate a condition of receiving a text message of a receiver, age, gender, occupation, and the like, and register the keyword. That is, an advertiser may register keyword advertisements with a mobile company so that a specific advertisement of an advertiser is combined with a text message by targeting a receiver who is in a specific reception area, has a specific occupation, and has a specific gender of a certain age group. In addition, it is possible to designate and register any one of the conditions such as the region, age, gender, occupation, etc. of the recipient of the text message. In addition, one or more conditions may be designated and registered, but one or more conditions may be registered with different weights.

If a keyword is included in the content of the text message, the telecommunications messaging server analyzes 350 information of the recipient who receives the text message. The personal information may be age, gender, location of the receiver's communication device, the recipient's occupation, or the like. After analyzing the receiver's personal information 350, the telecommunications messaging server combines 360 the advertisement associated with the keyword included in the content of the text message, that is, the pre-registered keyword advertisement with the text message. The keyword advertisement combined with the text message may be selected by weighting one or more pieces of information of age, gender, location of the receiver's communication device, and the recipient's occupation according to a result of analyzing the receiver's personal information. After the keyword advertisement and the text message are combined, the text message with the keyword advertisement combined is transmitted 370 to the receiver's communication device. In operation 380, a text message in which keyword advertisements are combined is received by the receiver's communication device. As a result, the recipient is able to reach the advertiser's site through a keyword ad that is sent along with the text message.

In operation 330 of determining whether to approve the communication device advertisement, the receiver of the text message determines whether to approve the reception of the keyword advertisement through the communication device. Do not combine the keyword advertisements, and thus the receiver's communication device receives 390 a text message with no advertisements combined.

Also, if it is determined in step 340 whether the keyword included in the text message is included in the contents of the text message in the determination step 340, the carrier messaging server does not combine the keyword advertising in the text message, Accordingly, the receiver's communication device receives a text message 390 that is not associated with an advertisement. In this case, therefore, the receiver will not be able to see the advertisement.

For example, if a text message "I love you" is sent through the sender's communication device, the carrier messaging server may receive this message to determine whether the recipient of the text message has approved the mobile advertisement and whether the text message "I love you." Review whether or not pre-registered keywords are included. If the word "love" is a keyword registered in advance by the advertiser, the keyword advertisement registered by the advertiser will be combined with the text message "I love you" and sent to the recipient's communication device. Therefore, the recipient can access the site through the keyword advertisement.

At this time, if the advertiser registers the keyword "love" with the advertisement and has three conditions of "recipient's location in Seoul, recipient's age in 20, and recipient's gender in man", the carrier messaging server Analyze this, and transmits the combined text message only to the communication device of the receiver corresponding to one or more of these conditions. Or, according to the advertiser's condition registration, the carrier messaging server transmits the text message with the advertisement only to the communication device of the receiver that satisfies all three conditions. Therefore, according to the present invention, it is possible to increase the efficiency of the advertisement is possible according to the region, age, gender, occupation.

4 illustrates a messaging keyword advertising system according to another embodiment of the present invention.

As shown in FIG. 4, the messaging keyword advertising system 400 includes a first communication device 410, a communication company messaging server 420, and a second communication device 430. The text message sent through the sender's communication device 410 is transmitted to the recipient's communication device 430 via the carrier messaging server 420. The communication company messaging server 420 determines whether the keyword pre-registered by the advertiser 440 is included in the content of the text message sent from the caller's communication device 410. That is, the advertiser 440 may enter into one or more keywords and keyword advertisements with the telecommunication company messaging server 420 in agreement with the telecommunication company. Keyword advertising via a communication device may be, for example, keyword advertising via a mobile device. Keyword advertisements via mobile devices may only be exposed to communication devices of recipients who have approved for receipt of the advertisement. The carrier messaging server 420 will be described in detail below.

The carrier messaging server 420 includes a first module 421, a second module 422, a third module 423, and a database 424.

The first module 421 receives the text message sent from the first communication device and determines whether the recipient has approved the reception of the advertisement through the communication device.

As a result of the determination in the first module 421, if the receiver is an approved recipient, the second module 422 determines whether a keyword registered in advance is included in the contents of the sent text message. The keyword registered in advance may be a word or a sentence and is preferably a word.

When the determination result in the second module 422 includes the keyword, the third module 423 combines an advertisement with the text message sent from the first communication device and transmits it to the receiver. The third module 423 analyzes the personal information of at least one of the location, age, gender, and occupation of the receiver through the service provider registration information of the second communication device.

The third module 423 may analyze the weighted information of the personal information. After analyzing the personal information, the advertisement related to the keyword is selected to fit the analysis result of the personal information. The selected advertisement may be combined with a text message sent from the first communication device 410 and sent to the second communication device 430. When an advertiser registers a keyword advertisement with a telecommunication company messaging server, a specific receiver may be targeted. That is, the advertiser may register a keyword advertisement by targeting the recipients having one or more conditions among the conditions such as a specific region, a specific age, a specific gender, a specific occupation, and giving a weight. Accordingly, the third module 423 may weight and analyze the personal information of the receiver according to the registration condition of the keyword advertisement, and transmit the differentiated keyword advertisement to the second communication device 430 by combining the differentiated keyword advertisement into the text message. have. In this case, since the advertiser can target the target recipient as the target, the advertisement efficiency can be improved. In addition, the recipients who are in contact with the advertisement are able to access the advertisement more appropriate to their current location, age, gender, occupation, and the like without having to randomly access all the registered advertisements.

The advertisement exposed to the liquid crystal screen of the communication device, especially the mobile device, may be displayed by at least one of WML, XHTML, iMobile HTML or cHTML.

As a result of the determination by the first module 421, if the receiver of the text message is not the recipient who has approved whether to receive the advertisement through the communication device, the determination by the second module 422 and the third module 423 is not necessary. Normal uncombined text messages are sent to the recipient.

In addition, if it is determined by the second module 422 that the text message does not include the keyword registered by the advertiser, the third module 423 does not need to make a determination. Is sent.

The database 424 may store information of a recipient who has approved whether to receive an advertisement, a registered keyword, information about an advertisement registered with the keyword, information about an advertiser, and the like. Database 424 may be updated continuously. The determination results of the first module 421, the second module 422, and the third module 423 may all be stored in the database 424. The advertiser 440 may register keywords, keyword advertisements, and target advertisement recipients (location, age, gender, occupation, etc.) in the database 424 of the carrier messaging server 420 through the Internet or a telephone. .

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of the present invention in order to facilitate description of the present invention and to facilitate understanding of the present invention and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modified examples based on the technical spirit of the present invention can be carried out in addition to the embodiments disclosed herein.

1 is a flowchart schematically illustrating a conventional online advertising method.

2 is a schematic diagram illustrating a messaging keyword advertising method according to an embodiment of the present invention.

3 is a flowchart of a messaging keyword advertising method according to an embodiment of the present invention.

4 illustrates a messaging keyword advertising system according to another embodiment of the present invention.

Claims (6)

A method of providing an advertisement through a communication device to a predetermined communication device user using a communication company messaging server, the method comprising: Receiving, by the telecommunications messaging server, a text message sent from the caller's communication device; Determining, at a carrier messaging server, whether the recipient of the sent text message is a recipient who has approved whether or not to receive an advertisement through a communication device; If it is determined that the receiver is the recipient who approves the reception of the advertisement through the communication device, if the receiver is approved, the personal information of the receiver is analyzed by the telecommunication company messaging server, and the pre-registered keyword is included in the contents of the sent text message. Determining whether it is included; Ascertaining whether or not the pre-registered keyword is included, if it is included, combining a text message sent from the communication device of the caller and an advertisement related to the keyword in a communication company messaging server; Transmitting a text message incorporating the advertisement to a communication device of a receiver that has acknowledged whether the advertisement is received through the communication device of the recipient; And The text message combined with the advertisement is exposed to the receiver's communication device, and through the advertisement, the receiver accesses the advertiser's advertisement site through the receiver's communication device, The personal information is a messaging keyword advertising method, characterized in that the location, age, gender and occupation of the recipient. The method of claim 1, The communication device of the caller and the communication device of the receiver are a mobile phone, a personal digital assistant, an Internet telephone and an Internet protocol television. The method of claim 1, And analyzing the personal information of the receiver to select advertisements related to keywords to be most suitable for the location, age, and gender of the receiver. The method of claim 1, If the recipient of the outgoing text message is not a recipient who has approved to receive an advertisement through the communication device, the communication company messaging server does not combine the advertisement with the text message sent from the sender's communication device and only the text message is in the recipient's communication device. Messaging keyword advertising method further comprising the step of sending to. The method of claim 1, If the pre-registered keyword is not included in the contents of the sent text message, the communication service provider messaging server transmits only the text message to the communication device of the receiver without combining an advertisement with the text message sent from the communication device of the sender. Messaging keyword advertising method comprising more. A system for providing an advertisement through a communication device to a predetermined communication device user using a carrier messaging server, the system comprising: A first communication device for sending a text message; A first module for determining whether the receiver has received the text message sent from the first communication device and receiving the advertisement through the communication device, and whether a keyword pre-registered is included in the contents of the sent text message; A second module for determining whether or not, a third module for combining an advertisement with the text message sent from the first communication device and sending the advertisement to a recipient, a recipient who has approved the advertisement, information about a registered advertisement, an advertiser A telecommunications messaging server having a database storing information relating to the communication; And A second communication device configured to receive a text message combined with a text message or an advertisement sent from the first communication device through the communication company messaging server; The third module analyzes by weighting at least one piece of personal information among the location, age, and gender of the receiver, selects an advertisement related to a keyword to fit the analysis result, and then selects the selected advertisement in the text message. Messaging keyword advertising system, characterized in that coupled to the second communication device.

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