KR20100071414A - Method and system for interactive advertisement service using control function in moving picture - Google Patents

Abstract

PURPOSE: A method and a system for providing a control screen interactive advertisement service are provided to expose an advertisement around a corresponding interface when a user interface for displaying a progressing situation is displayed on a screen. CONSTITUTION: An advertisement contents providing module(504) extracts basic contents about an advertisement related to reproducing timing from an advertisement interactive DB. The advertisement contents providing module offers the basic contents to a user terminal. A user terminal communication module(506) transceives a message for providing a control screen interactive advertisement service with the user terminal. A controller(501) performs works related to the control screen interactive advertisement service.

Description

METHOD AND SYSTEM FOR INTERACTIVE ADVERTISEMENT SERVICE USING CONTROL FUNCTION IN MOVING PICTURE}

The present invention provides a method and system for providing an advertisement linked to a screen (hereinafter referred to as a 'control screen') provided according to a request for a user to perform a control function for watching a video. More specifically, the user controls a volume while watching a video. Or a method for providing an advertisement next to a volume control bar or a playback control bar displayed when using a control function such as a playback control and a system for providing the service.

The emergence of various media such as IPTV and digital TV enables new interactive advertisements through interaction with the social media. That is, for advertisement exposure in the middle of an existing program, a method of stopping a screen and inserting an advertisement in the middle of a viewing or a method of exposing information or advertisement in an arbitrary section of the screen while watching is provided. However, this method has many risk factors that can interrupt or interrupt the viewer by randomly stopping or covering the screen regardless of the user's intention. In addition, with the diversification of channels and the spread of the way of watching recorded broadcasts, users are provided with the opportunity to actively avoid advertisements. In other words, the insertion of one-sided advertisements is cumbersome for viewers, while the user's easy avoidance of advertisements provided in the middle of the program does not guarantee the advertisers an adequate number of advertisement exposures. The question is raised.

Therefore, the importance of effectively inserting advertisements in the middle of video programs in addition to advertisements between traditional video programs is increasing. In other words, while reducing the viewer's discomfort and the user's rejection of the method of inserting the advertisement in the middle of the video program, there is a growing need to increase the concentration of advertisements to viewers by ensuring the appropriate number of exposures to advertisers.

The present invention was devised to solve such a problem, and excludes screening or interrupting a video only for an advertisement, and an event such as a playback control or a volume control occurs at the request of a viewer while watching a video. When a user interface indicating progress is displayed on the screen, the advertisement is exposed around the interface, thereby reducing the viewer's rejection of the advertisement and increasing the concentration of the advertisement.

In addition, by providing an advertisement in conjunction with events such as playback control or volume control frequently used during viewing, the purpose of the advertiser is to increase the advertising effect by ensuring an appropriate level of advertisement exposure.

In order to achieve the above object, a method of providing an advertisement linked to a screen (hereinafter referred to as a “control screen”) provided by a user terminal according to a request for performing a control function of a user watching a video through the terminal according to the present invention. (A) receiving a request for performing a control function for controlling a video from a user who is watching a video; (b) Sending a control screen interlocking advertisement request to the control screen interlocking advertisement service system including information on the video being played and information on a time point at which the user used the control function for controlling the video (hereinafter referred to as 'playing time'). Making; (c) receiving basic content of the requested advertisement from the control screen linked advertisement service system; And (d) displaying the basic content together with the control screen.

The control function may include a playback control function or a volume control function including fast forward, rewind, pause, stop, and play functions, The control screen may visually display a playback state or a volume state on a monitor when the control function is used.

The information about the playback time may be information about the elapsed playback time from the video start time or the frame number in the video at the playback time.

Before the step (a), it may further comprise the step of receiving the segmentation information for the video requested by the user terminal from the video providing system, the information on the playback time is determined from the segmentation information, It may be a section ID within a video to which the playing time belongs.

The section segmentation information may be received as a file separate from the video.

The interval segmentation information may be received as data included in a transport stream of the video.

When the user continuously uses the control function while the control screen is displayed, the control screen interlocking advertisement request is sent to the control screen interlocking advertisement service system at a specific time interval or at a predetermined number of times when the user presses the control function button. As the advertisement content is transmitted and thus received, the advertisement content previously displayed may be updated and displayed on the screen.

After the step (d), (e) transmitting a request for transmission of detailed content for a specific advertisement selected by the user among the advertisement basic content to the control screen linked advertisement service system; And (f) receiving detailed contents of the requested advertisement from the control screen linked advertisement service system and displaying the detailed contents on the screen.

According to another aspect of the present invention, a method for providing an advertisement linked to a screen (hereinafter referred to as a 'control screen') provided by a control screen linked advertisement service system according to a request for performing a control function of a user watching a video includes: a) receiving from the user terminal a request for interlocking advertisements with a control screen including information on a video being played and information on when the user used a control function for controlling a video (hereinafter, referred to as a 'playing time') during playing the video; Making; (b) determining whether an advertisement associated with the playing time exists; And (c) if there is an advertisement associated with the playing time, transmitting the basic content of the advertisement to the user terminal.

The basic content may include one or more of text information, image information, and video information about an advertisement target.

The received information about the playback time may be a section ID within a video to which the playback time belongs, and the advertisement associated with the playback time may be an advertisement mapped to the received section ID.

The received information about the playback time may be elapsed playback time information from the video start time or frame number in the video at the playback time, and the step (b) may include (b1) the playback. Determining a section ID in the video to which the view belongs; And (b2) determining whether there is an advertisement mapped to the section ID identified in step (b1).

The step (c) may include: (c11) transmitting the basic content of the advertisement to the user terminal when an advertisement related to the playing time exists; And (c12) when there is no advertisement associated with the playing time, the sections before the section to which the playing time belongs are sequentially searched, and when a section in which the mapped advertisement exists is found, the basic of the advertisement mapped to the section is found. And transmitting content to the user terminal.

The step (c) may include (c21) determining whether the user terminal exists in an area to which the advertisement is to be transmitted if an advertisement related to the playback time exists; And (c22) when the user terminal is a terminal existing in an area where the advertisement is to be transmitted, transmitting the basic content of the advertisement to the user terminal.

In the step (c), if there is more than one advertisement associated with the playback time, at the request of each user terminal, the basic contents of the advertisement associated with the playback time may be sequentially transmitted to each user terminal one by one.

In step (c), if there are two or more advertisements associated with the playing time, basic contents of all the mapped advertisements may be transmitted to the user terminal.

After the step (c), (d) receiving a request for transmission of detailed content for a specific advertisement selected by a user among the received basic content from the user terminal receiving the basic content of the advertisement; And (e) transmitting detailed contents of the requested advertisement to the user terminal.

Whenever the basic content or the detailed content of each advertisement is transmitted, the number of exposures of the transmitted advertisement content may be counted and stored.

According to another aspect of the present invention, a system for providing an advertisement linked to a screen (hereinafter referred to as a "control screen") provided in response to a request for performing a control function of a user watching a video, the particular video is divided into a plurality of sections. An advertisement inventory database for storing divided section information and whether there is an advertisement associated with each section; When a user receives a control screen interlocking advertisement request including information on a video being played and information on a time point at which the user used a control function for controlling a video (hereinafter, referred to as a 'playing time') during playing the video, An advertisement inventory search module for searching for an existence of an advertisement related to the playing time in the advertisement inventory database; An advertisement interlocking database that stores advertisement information associated with each section in a specific video and basic content of the corresponding advertisement; An advertisement content providing module configured to extract basic content of an advertisement related to the playing time point from the advertisement interworking database and provide the same to the user terminal; A user terminal communication module configured to process message transmission and reception for providing a control screen linked advertisement service with the user terminal; And a controller for controlling each of the components to perform a series of processes related to providing a control screen linked advertisement service.

An advertisement exposure counting module for counting the number of exposures of the transmitted advertisement content each time the advertisement content is transmitted to the user terminal; And an advertisement impression count database storing the number of impressions of each advertisement content.

The advertisement interworking database may further include detailed contents of an advertisement related to the playing time, and the advertisement contents providing module may be configured to, from the user terminal receiving the advertisement basic content, the user among the received advertisement basic contents. When receiving the request for transmission of the detailed content for the specific advertisement selected by the, may further include a function for extracting the detailed content for the requested advertisement from the advertisement linkage database and transmits it to the user terminal.

The advertisement interworking database may further include local information of a user terminal to which the basic content for the advertisement is to be transmitted, and the advertisement content providing module may include the user terminal according to user terminal information included in a control screen linked advertisement request. In the case where the advertisement basic content is included in the transmission area, the basic advertisement content may be transmitted to the user terminal.

According to the present invention, a user interface indicating progress on the screen by generating an event such as a playback control or a volume control generated by a viewer's request while excluding a video or interrupting the video for advertisement only. In the case of appearing, by exposing the advertisement around the corresponding interface, the viewer has an effect of reducing the concentration of the advertisement while reducing the rejection of the advertisement.

In addition, by providing an advertisement in conjunction with an event such as a playback control or volume control that is frequently used during viewing, it is effective to increase the advertising effect by ensuring an appropriate level of advertisement exposure to the advertiser.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention. Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a diagram illustrating a network configuration for providing a control screen advertisement service according to the present invention.

IPTV system 200 includes an IPTV head-end system 210 and a VOD providing system 220. The IPTV headend system 210 is responsible for managing and authenticating IPTV service subscribers, and also broadcasts from each broadcast content provider, such as a program provider (PP), a data provider (DP), a terrestrial provider, or an IPTV content provider (CP). It is a system for transmitting electronic program guide (EPG) information about content and its broadcast contents to the IPTV terminal 100 of an IPTV viewer. The IPTV headend system 210 transmits such broadcast content and EPG information to the IPTV terminal 100 of a plurality of subscribers joined to the corresponding channel in a multicast manner through the IP network 300. Meanwhile, the IPTV headend system 210 may provide an IPTV service menu to the IPTV terminal 100, and the IPTV service menu may be provided in a portal screen form. The portal screen may include various service menus such as a real-time TV channel service and a video content service. Such portal screen data may be provided to the IPTV terminal 100 by the IPTV headend system 210 and may be stored and used in the IPTV terminal 100. When the user presses a specific button on the remote control, this IPTV service menu (portal screen) can be viewed. When the user selects a video on demand (VOD) service among the IPTV service menus displayed on the screen and selects a specific video content among the video contents provided by the VOD service, the selected video content can be viewed.

The VOD providing system 220 provides the VOD content requested by the user to the IPTV terminal 100. The user selects the desired VOD content through the EPG or the IPTV service menu (portal screen) provided by the IPTV headend system 210, and the IPTV terminal 100 transmits the selected VOD content to the IPTV headend system 210. Under the control of the IPTV headend system 210, the VOD providing system 220 provides the selected VOD content to the IPTV terminal 100 in a unicast manner through the information communication network 400 including the general Internet network. Done.

On the other hand, as well as VOD via IPTV, VOD services through a variety of media, such as cable broadcasting VOD, Internet VOD, satellite broadcasting VOD or web-based VOD is possible, according to this information communication network 400, cable broadcasting network, Internet network And all networks capable of VOD transmission from various media as described above, such as satellite broadcasting networks.

The IPTV terminal and various terminals capable of receiving the cable broadcasting VOD, the Internet VOD, the satellite broadcasting VOD, or the web-based VOD will be referred to as a 'user terminal' 100 hereinafter.

When the user who is watching the VOD video uses the control function, the control screen linked advertisement service system 500 provides the user terminal with an advertisement to be displayed on the screen together with the control function execution screen (hereinafter referred to as a “control screen”). That is, when the user uses a control function such as a fast forward, rewind, pause, stop and play, or a volume control function for adjusting the volume, The track bar that displays the playback progress when the playback control function is used, for example, or the volume status bar that shows the volume status on the screen when the volume control function is used. The advertisement is provided to the user terminal 100. One embodiment of such a screen is shown in FIG. 8. When the user presses a control function button on the remote control, the user terminal 100 requests an advertisement to be linked to the control screen to the control screen interlocking advertisement service system 500 and the control screen interlocking advertisement service system 500 displays the advertisement to the user terminal 100. Send it to). The linked advertisement providing process will be described later with reference to FIGS. 6 and 7.

Advertisers or advertising agents (hereinafter referred to as "advertiser") may register the control screen linked advertisements as described above by accessing the homepage provided by the control screen linked advertisement service system 500 from his terminal 600. This will be described later with reference to FIG. 5.

2 is a diagram illustrating a configuration of a control screen linked advertisement service system 500 according to the present invention. The control screen linked advertisement service system 500 includes a control unit 501, an advertisement inventory search module 502, an advertisement inventory database 503, an advertisement content providing module 504, an advertisement interworking database 505, and a user terminal communication module ( 506, and may further include an advertisement impression counting module 507 and an advertisement impression database 508.

The controller 501 controls each component to perform a series of processes related to providing a control screen linked advertisement service.

The advertisement inventory search module 502 may be provided from the terminal (hereinafter, referred to as a user terminal) 100 that plays a video, the information of the video being played, and a time point at which the user uses a control function for controlling the video during the video playback. When receiving the control screen linked advertisement request including the " playback time " information, the advertisement inventory database 503 searches whether the advertisement linked to the playback time exists.

The advertisement inventory database 503 divides a specific video into a plurality of sections (hereinafter, referred to as 'scenes') and stores each scene information and information related to the presence or absence of an advertisement associated with each scene.

The advertisement content providing module 504 extracts the basic content of the advertisement linked to the playback time point from the advertisement linkage database 505 and provides the same to the user terminal. Basic content is an advertisement content to be displayed together with a control screen in the user terminal. For example, it may be a variety of forms, such as a simple advertising text, image, animation or video in the form of tickers. In addition, the advertisement content providing module 504 receives a request for transmission of detailed content for a specific advertisement selected by a user from among the received advertisement basic content, from the user terminal that receives the advertisement basic content. The method may further include a function of extracting detailed content from the advertisement interworking database 505 and transmitting the extracted detailed content to the user terminal 100. Meanwhile, in the case of an advertisement targeting a specific region, the advertisement content providing module 504 includes the region in which the user terminal 100 transmits the advertisement basic content according to the user terminal information included in the control screen linked advertisement request. In response to the determination, the advertisement basic content may be transmitted to the user terminal 100 only if the user terminal belongs to the region.

The advertisement linkage database 505 stores advertisement information linked to each scene in a specific video and basic content about the advertisement. In addition, the advertisement linkage database 505 may further include detailed contents of the advertisement linked to the playback time, and provide detailed contents of the advertisement at the request of the user as described above. Meanwhile, when providing an advertisement targeting a specific region, the advertisement interworking database 505 further includes region information of a user terminal to which the basic content for the advertisement is to be transmitted, and displays the advertisement only to user terminals belonging to the region. You can also provide it.

The user terminal communication module 506 processes a series of message transmission and reception for providing a control screen linked advertisement service with the user terminal 100.

The advertisement impression counting module 507 counts the number of exposures of the transmitted advertisement content every time the basic content or the detailed content of the advertisement is transmitted to the user terminal 100, and then displays each advertisement content in the advertisement impression database 508. You can save the count. The aggregated data can then be provided to advertisers for use as an advertising fee settlement data or as a reference.

3 is a diagram illustrating an embodiment of an advertisement inventory data structure managed by the control screen linked advertisement service system 500 according to the present invention. The figure illustrates a method in which the control screen linked advertisement service system 500 extracts scenes in which a material, such as a prop, a place, and a music, which can be linked to an advertisement, is managed for the inventory for advertisement for the control screen linked advertisement service. . The ad inventory data structure for this includes a video ID (ID) for identifying each video content such as a movie or drama, a scene ID for identifying each section (scene) when the video is divided into sections, and a scene ID for each scene. It may include information such as a scene section indicating a frame number section in the corresponding video. Alternatively, the scene section information may be stored in a frame number section, but may also be stored as elapsed play time section information from a video playback start point. Here, the main image file information belonging to each scene or the video file information corresponding to each scene may be stored, and such information may be provided to an advertiser to allow them to select a video and specific scenes to which an advertisement is to be posted.

In this case, how to classify the scenes and manage them as an inventory, that is, a method of classifying scenes may be various embodiments. According to an embodiment, a case in which a person, a costume, a prop, and a place appearing in succession regardless of the camera angle may be set and managed as one scene. To do this, use a video authoring tool to scan the video and save the cuts. As the video progresses, it compares with the previous save cut and ignores any similar cuts before it, and continues saving if there are no saved cuts. The final cut and the similar cut can be set to the duration of the scene, and the representative cut in the scene can be set to the scene in which the most characters and props appear. When you save the cut, you can save the cut as a movie clip at the same time.

4 is a diagram illustrating an embodiment of an advertisement information data structure linked to each scene managed by the control screen linked advertisement service system 500 according to the present invention.

Operators or advertisers who want to provide information and advertisements in conjunction with the control screen in the video search the video scene inventory managed by the control screen linked advertisement service system 500 to register the linkable advertising material in the scene. Such an advertisement inventory data structure has been described above with reference to FIG. 3, but in this figure, a data structure in which each scene is further broken down around keywords is illustrated. If the advertising material is registered in the scene, the exposure target can be managed.

For example, if a car and a specific apparel product appear in the scene ID '1111-1', the keywords are divided into 'Car' and 'Clothes' as the major category (Category 1), and are again divided into 'Domestic car' as the sub-category (Category 2). It can be divided into 'foreign car' and 'suit' and 'shoe'. This classification may be referred to as a kind of ad slot provided to an advertiser. For example, if an advertiser has purchased a slot of 'domestic cars' of category 2, the advertiser's product advertisement is registered in 'class 3' under 'domestic cars'. If an advertiser has purchased a slot higher than that, that is, a slot of 'car' of category 1, the product advertisement of the advertiser is registered in both 'category 3' under 'domestic car' and 'category 3' under 'foreign car'. If a plurality of advertisements are registered in one scene (1111-1) as shown in the figure, the advertisement that is exposed next to the volume status bar when the user uses the volume control, the plurality of registered advertisements are sequentially It is desirable to be exposed. For example, when a plurality of users use the volume control in the scene, a different advertisement is sequentially exposed to each user's terminal. In addition, when one user continuously uses a relatively long time control function, the user terminal may sequentially update and display the advertisement. In this case, various methods are possible. As one example, when the volume button of the remote controller is continuously pressed or continuously pressed while the volume status bar is displayed on the screen, the unit is pressed at a predetermined time unit or a predetermined number of times to be pressed. As a result, it is possible to sequentially update the advertisements registered in the 'Category 3'.

On the other hand, it is possible to select a region to expose the advertisement for the target advertisement. That is, when limiting the advertisement exposure to a specific region, the target region may be selected and registered when the advertisement is registered, and all regions may be selected. In this case, when the user's control function is used, the user terminal should also send the user terminal information while sending a linked advertisement request to the control screen linked advertisement service system 500. That is, the area information on which the user terminal is installed is sent to the control screen interlocking advertisement service system 500, and the control screen interlocking advertisement service system 500 displays the advertisement of the current sequence only when the installed area of the user terminal is included in the target area. If it is not included in the terminal, the next sequence of advertisements are retrieved and sent.

5 is a flowchart illustrating a method of registering an advertisement in a scene in a video. When the advertiser requests a video list to post an advertisement by accessing a service homepage provided by the control screen linked advertisement service system 500 (S501), the control screen linked advertisement service system 500 provides a video list (S502). When the advertiser selects a specific video to be uploaded (S503), the control screen linked advertisement service system 500 provides scene information for uploading an advertisement for the selected video. The scene information may include a video or an image of each scene when each section of the video divided into several sections as a scene as described above, and may also include keywords related to products appearing in the scene. have. The data structure in which these data are managed by the control screen linked advertisement service system 500 has been described above with reference to FIGS. 3 and 4. The advertiser may select a specific scene to post an advertisement with reference to the provided scene information (S505). The control screen linked advertisement service system 500 provides advertisement slot information for placing an advertisement in a selected scene (S506). As described above with reference to FIG. 4, an ad slot may be configured of a keyword having a tree structure. When the advertiser selects and purchases a specific ad slot, the advertisement content to be uploaded to the ad slot may be registered (S507). At this time, the control screen linked advertisement service system 500 associates the advertisement content with the video and scene ID. In operation S508, the advertisements registered in the specific scene are sequentially provided to the user terminal at the request of the user terminal.

6 is a flowchart illustrating a method of providing an advertisement linked to a control screen while watching a video. When the user selects a control function such as a playback control or a volume control by using a remote controller or the like in the terminal 100 (S601), the user terminal 100 selects a video information being played and a point in time when the control function is selected. In operation S602, video information on a video playback time regarding how much time is played is transmitted to the control screen linked advertisement service system 500. As described above with reference to FIG. 4, if a target advertisement service for a specific region is also supported in providing an advertisement, the user terminal 100 should also transmit the terminal information, which is a control screen linked advertisement service system 500. ) To determine the area where the terminal is located. The control screen linked advertisement service system 500 determines a specific section ID in the video to which the playback time belongs, based on the received playback time information (S603) and grasps advertisement information mapped to the section ID (S604). . If there are a plurality of advertisements mapped to the section IDs, the control screen linked advertisement service system 500 preferably transmits the advertisements sequentially to the user terminal. For this purpose, the control screen linked advertisement service system 500 determines which advertisements are to be transmitted at the present time (S605). ). At this time, if a target advertisement service for a specific region is also supported in the provision of an advertisement, the terminal device receives the region to which the user terminal 100 belongs, and determines whether the advertisement to be transmitted at this time targets the region. (S606). If the corresponding terminal transmits the advertisement to the user terminal 100, but if it is not included in the target region, other advertisements mapped to the section ID are searched for, and the advertisement is targeted to the region of the terminal. S607). The user terminal 100 exposes the received advertisement around the playback control bar or the volume control bar (S608), and when the user clicks the exposed advertisement, the user requests the detailed content request of the advertisement. Sending to the advertising service system 500 (S609), and receives the detailed content of the advertisement from the control screen linked advertising service system 500 to display on the screen (S610).

7 is a flowchart illustrating a method of providing an advertisement linked to a control screen while watching a video. In the embodiment according to the figure, the user terminal 100 grasps the section ID in the video belonging to the playback time point when the user selects the control function (S703), and the control screen linked advertisement service system together with the video information ( 500) (S703). To this end, the user terminal 100 first receives the segmentation information for the video from the system for providing the video (S701). The section segmentation information refers to information about how a section of a particular video is divided. For example, in the data structure illustrated in FIG. 3, 'scenes' correspond to sections, and 'scene ID' Corresponds to the aforementioned 'section ID'. In the case of VOD viewing, when a user requests a specific VOD video, the VOD providing system 220 may first send a file including the segmentation information for the video to the user terminal 100. Alternatively, interval segmentation information data for the video may be included in a transport stream of the video transmitted through the IP network 300 and transmitted.

The other process is the same as described with reference to FIG.

8 is a diagram illustrating an embodiment of a screen on which an advertisement linked to a control screen while watching a video is provided. The basic content 820 of the advertisement received from the control screen linked advertisement service system 500 is displayed beside the volume control bar 810. When the user clicks on the part of the advertisement basic content 820, a detailed content request of the advertisement is sent to the control screen linked advertisement service system 500, and the detailed content of the advertisement is received from the control screen linked advertisement service system 500. It will be displayed on the screen.

1 is a diagram showing a network configuration for providing a control screen advertisement service according to the present invention.

2 is a view showing the configuration of a control screen linked advertisement service system according to the present invention.

3 is a diagram illustrating an embodiment of an advertisement inventory data structure managed in a control screen linked advertisement service system according to the present invention;

4 is a diagram illustrating an embodiment of an advertisement information data structure linked to each scene managed in a control screen linked advertisement service system according to the present invention;

5 is a flowchart of a method of registering an advertisement in a scene within a video.

6 is a flow chart according to an embodiment of a method for providing an advertisement linked to a control screen while watching a video.

7 is a flow chart according to another embodiment of a method for providing an advertisement linked to a control screen while watching a video.

8 is a diagram illustrating an embodiment of a screen provided with an advertisement linked to a control screen while watching a video.

Claims (22)

A method for providing an advertisement linked to a screen (hereinafter referred to as a “control screen”) provided by a user terminal in response to a request for a user to perform a control function for watching a video through the terminal, (a) receiving a request for performing a control function for controlling a video from a user who is watching a video; (b) Sending a control screen interlocking advertisement request to the control screen interlocking advertisement service system including information on the video being played and information on a time point at which the user used the control function for controlling the video (hereinafter referred to as 'playing time'). Making; (c) receiving basic content of the requested advertisement from the control screen linked advertisement service system; And (d) displaying the basic content together with a control screen; Control screen interlocking advertising service providing method comprising a. The method according to claim 1, The control function, Includes playback controls or volume controls, including fast forward, rewind, pause, stop, and play functions, The control screen, Visual display of the playback status or volume status on the monitor when using the control function Control screen interlocking advertising service providing method characterized in that. The method according to claim 1, The information about the playback time, The elapsed playing time information from the start time of the video or the frame number in the video at the time of playing Control screen interlocking advertising service providing method characterized in that. The method according to claim 1, Before step (a), Receiving section segmentation information for a video requested by a user terminal from a video providing system More, The information about the playback time, Section ID (ID) in the video belonging to the playback time point identified from the section segmentation information Control screen interlocking advertising service providing method characterized in that. The method according to claim 4, The interval division information is Receiving as a separate file from the video Control screen interlocking advertising service providing method characterized in that. The method according to claim 4, The interval division information is Receiving as data contained in the transport stream of the video Control screen interlocking advertising service providing method characterized in that. The method according to claim 1, When the user continuously uses the control function while the control screen is displayed, the control screen interlocking advertisement request is sent to the control screen interlocking advertisement service system at a specific time interval or at a predetermined number of times when the user presses the control function button. Advertising content which is transmitted and thus received, and which is displayed on the screen by updating previously displayed advertising content. Control screen interlocking advertising service providing method characterized in that. The method according to claim 1, After the step (d), (e) transmitting a request for transmission of detailed content of a specific advertisement selected by a user among the advertisement basic contents to the control screen linked advertisement service system; And (f) receiving detailed contents of the requested advertisement from the control screen linked advertisement service system and displaying the contents on the screen; Control screen linked advertising service providing method comprising a further. As a method of providing an advertisement linked to a screen (hereinafter referred to as a “control screen”) provided by a control screen linked advertisement service system according to a request for a user to perform a control function watching a video, (a) requesting a control screen interlocking advertisement request from the user terminal including information on the video being played and information on the time when the user used the control function for controlling the video (hereinafter referred to as 'playing time') during the video playback. Receiving; (b) determining whether an advertisement associated with the playing time exists; And (c) if there is an advertisement associated with the playback time, transmitting the basic content of the advertisement to the user terminal; Control screen interlocking advertising service providing method comprising a. The method according to claim 9, The basic content is, Contain one or more of textual information, image information, and video information about the subject matter of the advertisement Control screen interlocking advertising service providing method characterized in that. The method according to claim 9, The received information about the playback time, A section ID within a video to which the playing time belongs, The advertisement associated with the playback time, The advertisement mapped to the received section ID Control screen interlocking advertising service providing method characterized in that. The method according to claim 9, The received information about the playback time, The elapsed playing time information from the start time of the video at the time of playing or the frame number in the video at the time of playing; Step (b) is, (b1) identifying a section ID in the video to which the playback time belongs; And (b2) determining whether an advertisement mapped to the section ID identified in step (b1) exists; Control screen linked advertising service providing method comprising a. The method according to claim 9, Step (c) is, (c11) if there is an advertisement associated with the playing time, transmitting the basic content of the advertisement to the user terminal; And (c12) If there is no advertisement associated with the playing time, the sections before the section to which the playing time belongs are sequentially searched, and if a section in which the mapped advertisement exists is found, the basic content of the advertisement mapped to the section Transmitting to the user terminal Control screen linked advertising service providing method comprising a. The method according to claim 9, Step (c) is, (c21) if the advertisement related to the playing time exists, determining, by the user terminal, whether the advertisement exists in a region to which the advertisement is to be transmitted; And (c22) if the user terminal is a terminal existing in an area where the advertisement is to be transmitted, transmitting the basic content of the advertisement to the user terminal; Control screen linked advertising service providing method comprising a. The method according to claim 9, In step (c), if there is more than one advertisement associated with the time of playback, At the request of each user terminal, transmitting basic contents of the advertisement related to the playback time point to each user terminal one by one in order Control screen interlocking advertising service providing method characterized in that. The method according to claim 9, In step (c), if there are two or more advertisements associated with the playing time, transmitting the basic contents for all the mapped advertisements to the user terminal. Control screen interlocking advertising service providing method characterized in that. The method according to claim 9, After step (c), (d) receiving a request for transmission of detailed content of a specific advertisement selected by a user from among the received advertisement basic content, from the user terminal receiving the advertisement basic content; And (e) transmitting detailed contents of the requested advertisement to the user terminal; Control screen linked advertising service providing method comprising a further. The method according to any one of claims 9 to 17, Counting and storing the number of exposures of the transmitted advertising content each time the basic content or detailed content for each advertisement is transmitted Control screen interlocking advertising service providing method characterized in that. A system that provides an advertisement linked to a screen (hereinafter referred to as a 'control screen') provided according to a request for a user to perform a control function watching a video. An advertisement inventory database for storing section information of a specific video divided into a plurality of sections and whether an advertisement exists associated with each section; When a user receives a control screen interlocking advertisement request including information on a video being played and information on a time point at which the user used a control function for controlling a video (hereinafter, referred to as a 'playing time') during playing the video, An advertisement inventory search module for searching for an existence of an advertisement related to the playing time in the advertisement inventory database; An advertisement interlocking database that stores advertisement information associated with each section in a specific video and basic content of the corresponding advertisement; An advertisement content providing module configured to extract basic content of an advertisement related to the playing time point from the advertisement interworking database and provide the same to the user terminal; A user terminal communication module for processing message transmission and reception for providing a control screen linked advertisement service with the user terminal; And Control unit for controlling each of the components to perform a series of processes associated with the provision of control screen linked advertising service Control screen interlocking advertising service system comprising a. The method of claim 19, An advertisement exposure counting module for counting the number of exposures of the transmitted advertisement content each time the advertisement content is transmitted to the user terminal; And Ad impressions database that stores the number of impressions for each ad content Control screen interlocking advertising service system comprising a further. The method of claim 19, The advertisement linkage database, Further includes detailed content of the advertisement associated with the playback time, The advertisement content providing module, When a request for transmission of detailed content of a specific advertisement selected by a user among the received basic content is received from the user terminal receiving the basic content of advertisement, the detailed content of the requested advertisement is extracted from the advertisement interworking database. Further comprising a function for transmitting to the user terminal Control screen interlocking advertising service system characterized in that. The method of claim 19, The advertisement linkage database, Further comprising local information of the user terminal to transmit the basic content for the advertisement, The advertisement content providing module, Transmitting the basic content of the advertisement to the user terminal when it is determined whether the user terminal is included in an area to transmit the basic content of advertisement according to the user terminal information included in the control screen linked advertisement request. Control screen interlocking advertising service system characterized in that.

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