KR20100015111A - Method and system for providing contents in a communication system - Google Patents

Abstract

PURPOSE: A method and a system for providing contents in a communication system are provided to offer contents service to a mobile terminal in a real-time basis by performing transmission and confirmation of update contents. CONSTITUTION: A contents server(360) receives the advertisement information from a service control server(340). The content server selectively establishes the advertisement information. The contents server transmits the corresponding contents to the service control server. The service control server transmits the contents sharing message of the contents through the message server(350) to the mobile terminal(310). The service control server offers the contents to the mobile terminal. The mobile terminal receives the contents and advertisement.

Description

METHOD AND SYSTEM FOR PROVIDING CONTENTS IN A COMMUNICATION SYSTEM}

The present invention relates to a communication system, and more particularly, to a method and system for providing content to a mobile station (MS).

In more detail, the content providing method according to the present invention requests a service connection from a content server to a service control server, and transmits the available advertisement information to the content server when the service connection request is received from the service control server. When the content server receives the advertisement information, the content control unit selectively sets advertisements included in the advertisement information, requests the sharing of content including the advertisement information set as the service control server, and the service control server requests the sharing of the content. When the sharing is requested, the content sharing message of the requested content is transmitted to the mobile terminal through a message server, and when the content sharing message is received at the mobile terminal, the content to be provided is selected and selected as the service control server. Request the provision of content, And requesting the advertisement set for the requested content and the provision of the shared content to the content server when the content control is requested from the service control server, and providing the received content to the mobile terminal.

Currently, communication systems provide various contents, and the amount and type of contents provided in the communication system are gradually increasing and diversifying. Herein, the content means various information or contents provided through the Internet or a wired or wireless communication network. That is, the content includes various types of information or contents thereof for digitally producing, processing, or distributing text, codes, voice, sound, images, and images for use in the Internet or wired / wireless communication networks.

On the other hand, the data that collects the data, information, and the like necessary for making the content is called a content library, and the person who provides the content library is called a content provider (CP).

In addition, a server that receives and stores the content from a plurality of content providers in the wired / wireless communication network and provides the stored content is referred to as a content server.

In the current wireless communication system, the operation of receiving the content by the mobile terminal will be described with reference to FIG. 1.

1 is a diagram illustrating a system structure for providing content in a general communication system.

Referring to FIG. 1, a communication system providing a content service includes a mobile terminal 110, a base station (BS) 120, a portal server 140, a content 150, and a content server 170. ). In addition, the communication system includes a mobile communication network 130 that provides a mobile communication service to the mobile terminal 110 and an Internet 160 that operates in conjunction with the mobile communication network 130. Include.

The mobile terminal 110 is connected to the base station 120, and receives a wireless communication service through the base station 120.

In addition, the base station 120 is connected to the mobile communication network 130 to provide a communication service to the mobile terminal (110).

The portal server 140 includes content 150 posted or managed by a content provider. The portal server 140 is a server that integrates heterogeneous applications and data and provides the same to the mobile terminal 110 through a consistent user interface. That is, the portal server 140 is a portal server for a mobile terminal that provides a portal service to the mobile terminals.

The Internet 160 is connected to the mobile communication network 130 and includes the content server 170. The content server 170 may store the content and transmit the stored content to the portal server 140 of the mobile communication network 130 connected to the Internet 160.

Therefore, the content provider publishes or manages the content 150 in a web portal provided by the portal server 140.

Therefore, the mobile terminal 110 accesses the portal server 140 and searches and selects the corresponding content from the connected portal server 140. The mobile terminal 110 requests the portal server 140 to transmit the selected content.

The portal server 140 transmits the content selected from the mobile terminal 110 to the mobile terminal 110.

Next, the operation of receiving the content by the mobile terminal will be described in detail with reference to FIG. 2.

2 is a signal flow diagram according to content provision in a general communication system.

Referring to FIG. 2, the mobile terminal 110 transmits an access request message requesting an access to the portal server 140 (step 211).

When the portal server 140 receives the access request message, the portal server 140 transmits an access response message corresponding to the access request message to the mobile terminal (step 213).

When the mobile terminal 110 receives the access response message, the mobile terminal 110 connects to the portal server 140 to search for content posted on a web portal of the portal server 140, and to receive content from the searched contents. Select.

The mobile terminal 110 transmits a content transmission request message requesting the transmission of the selected content to the portal server 140 (step 215).

The portal server 140 transmits the selected content to the mobile terminal 110 (step 217).

Due to the development of the current wireless communication system, in addition to the contents provided by the large portal, Internet services focused on individual user participation, for example, Web 2.0 (UC 2.0) and User Created Contents (UCC) are actively utilized. There is a growing trend for personal content to be produced and distributed. Along with an increase in various contents, demands of mobile terminal users who want to receive the contents are also increasing.

However, in order for the mobile terminal of the communication system to receive the content, the mobile terminal must access the same server as the portal server each time to search for and select the content.

Therefore, in the communication system, the mobile terminal needs to access a portal server in order to receive content provided in real time, in particular, personal content, etc., so that the user of the mobile terminal has difficulty in providing a content service in real time.

In addition, the mobile terminal of the wireless communication environment provided with a content service in the wireless communication system has a limitation that the user can search and receive the desired content due to the limitation of the supported input and output devices or data processing capability compared to the wired communication environment. There was this.

Accordingly, an object of the present invention is to provide a content providing method and system for providing content in real time in a communication system.

Another object of the present invention is to provide a method and system for providing contents suitable for a wireless communication environment in a communication system.

Still another object of the present invention is to provide a method and system for providing content including an advertisement in a communication system.

The system of the present invention for achieving the above object receives the advertisement information available from the service control server when a service access request, selectively sets the advertisements included in the advertisement information when setting content sharing, and to the service control server Requesting to share content including the set advertisement information, and if the content is requested from the service control server, a content server for transmitting the corresponding content, and advertisement information available to the content server in response to the service access request; When content sharing is requested from a content server, a content sharing message of the content requested to be shared is transmitted to a mobile terminal through a message server. When the provision of the corresponding content is requested from the mobile terminal, an advertisement set for the requested content and the Sharing of shared content to a content server A service control server for providing the received content to the mobile terminal by requesting a request, and when the content sharing message is received, selects content to be provided and requests provision of the selected content to request the selected content and the advertisement set to the content. It includes a mobile terminal receiving.

The service control server of the present invention for achieving the above objects is a communication unit for transmitting and receiving data, and when the service connection request from the content server, the advertisement information for transmitting the available advertising information to the content server in response to the service connection request A sharing content management unit which transmits a content sharing message of the content requested to be shared to the mobile terminal through a message server when a content sharing is requested from the content server and a request for providing the corresponding content from the mobile terminal, And an advertisement and a content providing unit for requesting the provision of the shared content to the content server and providing the received content to the mobile terminal.

A method of the present invention for achieving the above objects is the step of requesting a service connection from the content server to the service control server, and transmitting the available advertising information to the content server when the service access request is received from the service control server And selectively setting advertisements included in the advertisement information upon setting content sharing upon receiving the advertisement information from the content server, and requesting sharing of content including the advertisement information set to the service control server. The service control server transmits a content sharing message of the requested content to the mobile terminal through a message server when content sharing is requested, and receives the content sharing message when the mobile terminal receives the content sharing message. The selected cone as the service control server Requesting the provision of content, and if the content is requested from the service control server, requesting the provision of the advertisement set for the requested content and the provision of the shared content to the content server to provide the received content to the mobile terminal.

According to another aspect of the present invention, there is provided a method of transmitting advertisement information available to a content server when a service connection is requested from a content server, and via a message server when sharing of content is requested from the content server. Transmitting a content sharing message of the content requested to be shared to the mobile terminal; and if the content is requested from the mobile terminal, an advertisement set for the requested content and a request for the provision of the shared content to the content server to receive the received content. Providing a to the mobile terminal.

The present invention enables the mobile terminal to check the contents of the update of the contents in real time through a message including information related to the contents, and can provide the contents service to the mobile terminal in real time by transmitting the updated contents.

In addition, the present invention has the advantage that it is possible to provide a content service suitable for a wireless communication environment to a mobile terminal through a message containing information related to the content.

In addition, the present invention has the advantage that it is possible to provide a content service containing the advertisement, a new revenue model by providing a content service to the mobile terminal by selecting the advertisement associated with the content in the content server.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that in the following description, only parts necessary for understanding the operation according to the present invention will be described, and descriptions of other parts will be omitted so as not to distract from the gist of the present invention.

The present invention provides a method and system for providing contents suitable for a wireless communication environment. In particular, the present invention provides a method and system for providing a content in which a mobile station (MS) receives a content information provided in real time in a communication system and receives the content using the same.

Herein, the content means various information or contents provided through the Internet or a wired or wireless communication network. That is, the content includes various types of information or contents thereof for digitally producing, processing, or distributing text, codes, voice, sound, images, and images for use in the Internet or wired / wireless communication networks.

Next, a configuration of a communication system according to the present invention will be described with reference to FIG. 3.

3 is a diagram illustrating a system structure for providing contents in a communication system according to an embodiment of the present invention.

Referring to FIG. 3, the communication system includes a mobile terminal 310, a base station 320, a service control server 340, a message server 350, and a content server 360. , 390, and an advertisement server 370.

In addition, the communication system includes a mobile communication network 330 for providing a mobile communication service to the mobile terminal 310 and the Internet 380 operating in conjunction with the mobile communication network 330. The mobile communication network 330 includes the service control server 340, the message server 350, the first content server 360, and the advertisement server 370. The Internet 380 also includes a second content server 390.

The mobile terminal 310 is connected to the base station 320, and receives a wireless communication service through the base station 320.

In addition, the base station 320 is connected to the mobile communication network 330 to provide a communication service to the mobile terminal 310.

The message server 350 is a server that performs operations related to message transmission such as a short message service / multimedia message service (SMS / MMS). The message server 350 generates a message including information for providing a content service, and transmits the generated message to the corresponding mobile terminal.

The advertisement server 370 manages advertisement information. Here, the advertisement information includes an advertisement and the advertisement related information. The advertisement related information includes, for example, a title of an advertisement, an advertiser, an advertisement time, an advertisement content, an advertisement related resource indicator, price information according to an advertisement provision, and the like. In addition, the advertisement server 370 may store the advertisement information in the advertisement server 370 or transmit the advertisement information to the service control server 340 to be stored in the service control server 340.

The first content server 360 is a server that receives and manages content from a content provider (CP). The first content server 360 may be configured as a personal computer (PC) or a server device. In addition, the first content server 360 generates or receives content using information provided from a content provider. When the content server 360 generates the content, the content is generated using a program provided in the content server 360. In addition, the content server 360 may generate a content by receiving a content generating function or a content generating program from the service control server 340 or the like.

The first content server 360 manages content information of the content provider. The content information includes content and content related information. In addition, the content-related information includes at least one of a content identifier (eg, index of content) and content summary information. If the first content server 360 is not a server in which a content provider's content is stored, the content related information further includes path information to a server where content is stored, that is, path information for content access. The first content server 360 may store the content information in the first content server 360 or transmit the content information to the service control server 340 to be stored in the service control server 340.

In addition, the second content server 390 is a server located on the Internet 380 and has a function similar to that of the first content server 360. Here, each of the content servers is divided according to each communication network, but may be implemented as one, or may operate in conjunction with each other. However, the following description will be made based on the first content server 360 for convenience of description.

The service control server 340 is a server that performs an overall control operation for providing content to the mobile terminal 310. The service control server 340 manages advertisement information provided from the advertisement server 370 and content information provided from the first content server 360. The service control server 340 may store the advertisement information and content information in the service control server 340. The service control server 340 also transmits and receives a message to and from the message server 350, the advertisement server 370, the first content server 360, and the second content server 390. ) Provides content services. The operation of the service control server 340 to provide a content service to the mobile terminal 310 through a message transmission and reception procedure will be described in detail below.

Meanwhile, the mobile terminal 310 uses the contents provided by the first content server 360 or the second content server 390, and can use the contents (S / W: software). That is, it is assumed that a content using program. It is assumed that the mobile terminal has software that converts not only the content servers 360 and 390 but also contents provided through other paths into usable forms in real time.

If the mobile terminal 310 is not equipped with software for using the content, the content control software may be downloaded through the service control server 340. Using the software, the mobile terminal 310 may provide various types of contents to the user.

Next, an operation of providing content to the mobile terminal 310 in the communication system will be described in detail with reference to FIG. 4.

4 is a signal flowchart illustrating content provision in a communication system according to an exemplary embodiment of the present invention.

Referring to FIG. 4, the communication system includes a mobile terminal 310, a base station 320, a service control server 340, a message server 350, content servers 360 and 390, and an advertisement server 370.

The advertisement server 370 transmits advertisement information to the service control server 340 (step 411). Here, the advertisement information includes advertisement or advertisement related information.

The service control server 340 may store the received advertisement information. Here, the service control server 340 may store all or part of the received advertisement information, and manage the corresponding advertisement information by using a separate table in the service control server 340.

The content server 360 may generate or receive content, and when a content available to the mobile terminal is generated, transmits a service access request message to the service control server 340 (step 413). In addition, the content server 360 may perform user authentication on the service control server 360 using the service access request message.

 The service control server 340 transmits a service access response message to the content server 360 in response to the service access request message in step 415. The service access response message includes advertisement information available at the content server 360. In addition, when user authentication is requested through the service access response message, information related to a user authentication result is included as an example, and includes user authentication success information or user authentication failure information.

The content server 360 selectively sets advertisements in association with contents to be provided to the mobile terminal 310 along with contents using the advertisement information. The content server 360 transmits a content sharing request message to the service control server 340 requesting sharing of the selected content (step 417). The content sharing request message may include mobile terminal identification information, content related information, information on an advertisement set in the content, sharing related information, and message information of a sharing request mobile terminal (hereinafter referred to as message information). At least one of)). The content related information includes a content identifier, content summary information, access path information for content access, and the like. The access path information for accessing the content may be, for example, a Uniform Resource Locator (URL). The sharing related information is content usage restriction information. For example, the sharing related information may include whether to use only for real-time viewing, whether to download, or to recommend to other mobile terminals.

The information on the advertisement set in the content includes at least one of advertisement insertion information, advertisement identification information, and advertisement providing time. Here, the time point at which the advertisement is provided may be, for example, before providing content, during content providing, or after content providing.

In addition, the message information is an example of a sharing request mobile terminal, and is message information to be transmitted to the mobile terminal 310, and may include a message (eg, "Do you want to access the content?") For notifying the existence of content. In addition, all or part of the content related information may be included in the message information and transmitted to the mobile terminal 310. The message information may include at least one of shared fact information of the content, content existence information, and information for informing use of the content.

The content server 360 displays advertisement information included in the service access response message to a content provider, and receives setting information about an advertisement provided with the mobile terminal or the content to share the content. If the content server 360 does not select an advertisement to be provided with the content, a predetermined advertisement may be set through the service control server 340 or an advertisement may not be set.

When the service control server 340 receives the content sharing request message, the service control server 340 generates a table related to the content. In this case, the content related table includes at least one of mobile terminal identification information, content related information, information on an advertisement set in the content, sharing related information, and message information of a sharing request mobile terminal to share the content.

The service control server 340 transmits a message transmission request message requesting a message transmission to the message server 350 (step 419). The message transmission request message includes at least one of mobile terminal identification information, content related information, sharing related information, and message information to share content.

The message server 350 generates a content sharing message for providing content to mobile terminals to share the content. The content sharing message includes one of the content related information, the sharing related information, and the message information. The content sharing message may include a call back URL as an example of connection information to the corresponding content.

The content sharing message includes information for requesting the mobile terminal to provide a content service and is a message in the form of a short message service or a multimedia message service. The message server 350 transmits the generated message to the mobile terminal 310 to share the content (step 421). The message server 350 transmits a message to the corresponding mobile terminals using the mobile terminal identification information included in the received message transmission request message.

The mobile terminal 310 selects the content to be provided by the mobile terminal 310 by using the received content sharing message, and transmits a content access request message requesting the provision of the selected content to the service control server 310. (Step 423). When the mobile terminal 310 receives the content sharing message, the mobile terminal 310 checks brief information related to the content, that is, content summary information, through the content sharing message, and the user receives the content to be provided by the mobile terminal from the identified contents. You can choose from. In addition, the content access request message includes content related information selected by the mobile terminal 310. The content access request message includes, for example, at least one of a content identifier and access path information for content access.

The service control server 340 checks information on the content to be provided to the mobile terminal 310 or information on the advertisement related to the content by referring to the content related table.

In addition, the service control server 340 may determine whether the mobile terminal 310 can support the content provided by the mobile terminal 310 so that the content can be supported by the mobile terminal 310.

To this end, the service control server 340 checks whether the mobile terminal 310 is loaded with software that can use the selected content (step 425).

If the mobile terminal 310 does not have the corresponding software as a result of the checking, the software is transmitted to the mobile terminal to be downloaded and controlled (step 427).

In addition, the service control server 340 checks the information on the advertisement, and transmits an advertisement transmission request message requesting the advertisement transmission to the advertisement server 370 (step 429).

When the advertisement server 370 receives the advertisement transmission request message, the advertisement server 370 transmits an advertisement corresponding to the advertisement transmission request message to the service control server 340 (step 431).

The service control server 340 transmits the received advertisement to the mobile terminal 310 (step 433).

The service control server 340 checks the information on the content, and transmits a content transmission request message for requesting the content to the content server 360 (step 435).

When the content server 360 receives the content transmission request message, the content server 360 transmits the content corresponding to the content transmission request message to the service control server 340 (step 437).

The service control server 340 transmits the received content to the mobile terminal 310 (step 439).

In FIG. 4, the mobile terminal 310 receives the advertisement before receiving the content as an example. Accordingly, the advertisement request message or the content transmission request message for requesting the advertisement or the content is not limited to the transmission / reception procedure shown in FIG. 4. Therefore, the service control server 340 may transmit the content transmission request message before the advertisement transmission request message transmission, or may simultaneously transmit the content transmission request message.

If the service control server 340 receives the advertisement from the advertisement server 370 and stores it in advance, the service control server 340 may receive the content from the content server 360 and store the advertisement in advance. In this case, when the service control server 340 receives the content or the advertisement in advance and stores it in a database or a memory of the service control server 340, the service control server 340 may request a separate content or advertisement. Instead of transmitting, the service control server 340 may transmit to the mobile terminal 310.

In addition, the service control server 340 transmits a message requesting the advertisement server 370 or the content server 360 to transmit an advertisement or content to the mobile terminal 310 to the advertisement server 370. Alternatively, the content server 360 may be directly transmitted from each of the content servers 360.

The service control server 340 may transmit the advertisement and the content to the mobile terminal after completing the reception.

Here, the content server 360 is an example of a content server included in a mobile communication network, and may be a content server 360 located on the Internet and another content server.

Next, an operation of the service control server for providing the content will be described with reference to FIG. 5.

5 is a flowchart illustrating an operation of a service control server for providing content in a communication system according to an exemplary embodiment of the present invention.

Referring to FIG. 5, in step 511, the service control server receives advertisement information from an advertisement server and proceeds to step 513. The advertisement information includes an advertisement and the advertisement related information.

In step 513, the service control server determines whether to store the received advertisement information. The advertisement information includes an advertisement and the advertisement related information.

In case of storing the advertisement information, the process proceeds to step 515.

In step 515, the service control server stores the advertisement information and proceeds to step 517. When the advertisement information is stored, advertisement related information is stored. The advertisement related information includes, for example, a title of an advertisement, an advertiser, an advertisement time, an advertisement content, an advertisement related resource indicator, price information according to an advertisement provision, and the like. The service control server may store some or all of the advertisement information.

If the check result does not store the advertisement information, the flow proceeds to step 517.

In step 517, the service control server receives a service access request message from a content server, and proceeds to step 519. When performing user authentication through the service access request message, the service access request message includes a user identifier or a password.

In step 519, the service control server transmits a service access response message corresponding to the service access request message to the content server, and proceeds to step 521. The service connection response message includes advertisement information available. In addition, when user authentication is requested through the service access response message, information related to a user authentication result may be included. Therefore, the service control server may perform a user authentication procedure of the content server using the service access request message and the service access response message.

In step 521, the service control server receives a content sharing request message from the content server, and proceeds to step 523. The content sharing request message includes at least one of mobile terminal identification information, content related information, information on an advertisement set in the content, sharing related information, and message information of the sharing request mobile terminal to share the content.

In addition, the content sharing request message may include the corresponding content, and the service control server may store the content when the content is included in the content sharing request message.

In step 523, the service control server generates a content related table and proceeds to step 525. The content related table may be generated using information included in the content sharing request message, and may include mobile terminal identification information, content related information, information on an advertisement set in the content, sharing related information, and message information. At least one of the.

In step 525, the service control server transmits a message transmission request message for requesting transmission of a content sharing message to mobile terminals that will provide the content to the message server, and proceeds to step 527. The message transmission request message includes mobile terminal identification information, content related information, sharing related information, and message information to share the content.

The content related information includes a content identifier, content summary information, access path information for content access, and the like. The access information for accessing the content may be a URL.

The message information is message information to be transmitted to the mobile terminal, and may include a message (eg, "Do you want to access the content?") For notifying the existence of the content. The message information may include at least one of shared fact information of the content, content existence information, and information for informing use of the content.

In step 527, the service control server receives a content access request message from the mobile terminal, and proceeds to step 529. The content access request message includes content related information selected by the mobile terminal. The content access request message includes, for example, at least one of a content identifier and access path information for content access. Therefore, the service control server can check the mobile terminal to receive the content and the content selected by the mobile terminal through the content access request message.

In step 529, the service control server determines whether content available software for using the content is installed in the mobile terminal to which the content is to be transmitted.

In step 531, when the content availability software for using the content is not installed in the mobile terminal to which the content is to be transmitted, the determination result.

In step 531, the service control server transmits content available software to the mobile terminal, and proceeds to step 533. Accordingly, the mobile terminal receiving the content can download software for providing the content to the user.

As a result of the determination, if the content available software that can use the content is installed in the mobile terminal to which the content is to be transmitted, the process proceeds to step 531. In addition, the operations 529 to 531 are selectively performed by the service control server, and the process of providing content available software to the mobile terminal may not be performed.

In step 533, the service control server checks whether an advertisement is set in the content selected by the mobile terminal.

If an advertisement is set in the content selected by the mobile terminal as a result of the check, step 535 is performed.

In step 535, the service control server transmits an advertisement transmission request message to the mobile terminal, and proceeds to step 537.

If the advertisement is not set in the content selected by the mobile terminal, the process proceeds to step 537.

In step 537, the service control server transmits a content transmission request message to the corresponding mobile terminal, and proceeds to step 539.

In step 539, the service control server receives content or an advertisement, and proceeds to step 541. Here, the advertisement is an advertisement set in relation to the content.

If the service control server receives and stores the content or the advertisement from the advertisement server or the content server, steps 535 to 539 may not be performed.

In step 541, the service control server transmits content or an advertisement set to the content to the mobile terminal.

On the other hand, the service control server stores the billing information for providing the content to the mobile terminal in conjunction with the billing server, etc. in the billing server and transmits to the advertising server or content server to provide the advertising revenue to the content provider to the content provider Do it.

Next, an operation of the content server for providing the content will be described with reference to FIG. 6.

6 is a flowchart illustrating an operation of a content server for providing content in a communication system according to an exemplary embodiment of the present invention.

Referring to FIG. 6, in step 611, the content server generates content using information provided from a content provider and proceeds to step 613. The content server may receive the content from the content provider.

In step 613, the content server transmits a service access request message for requesting service access to a service control server, and proceeds to step 615. When performing user authentication through the service access request message, the service access request message includes a user identifier or a password.

In step 615, the content server receives a service access response message corresponding to the service access request message to the service control server, and proceeds to step 617. The service connection response message includes advertisement information available. In addition, when user authentication is requested through the service access response message, information on the user authentication result is included.

Therefore, the content server may perform a user authentication procedure with the service control server using a service access request message and the service access response message.

In step 617, the content server checks whether a service connection with the service control server is possible using the service access response message.

If it is determined that the service control server and the service connection is not possible, the procedure ends.

If the service can be connected to the service control server as a result of the check proceeds to step 619.

In step 619, the content server determines whether to set an advertisement on the content. The content server selectively sets the advertisement in association with each content.

When the advertisement is set to the content as a result of the determination, the flow proceeds to step 621.

In step 621, the content server determines whether to directly select the advertisement to be set for the content.

In the case where the check result directly selects an advertisement to be set in the content, the process proceeds to step 623.

In step 623, the content server directly selects an advertisement set for the content, and proceeds to step 627.

If it is determined that the advertisement to be set in the content is not directly selected, the process proceeds to step 625.

In step 625, the content server selects a predetermined advertisement and proceeds to step 627. The preset advertisement may be a preset advertisement through one of the service control server, the advertisement server, and the content server.

If it is determined that the advertisement is not set in the content, the flow proceeds to step 627.

In step 627, the content server transmits a content sharing request message to the service control server. The content sharing request message includes at least one of mobile terminal identification information to share the content, information related to the content, information on an advertisement set in the content, sharing related information, and message information of the sharing request mobile terminal. Also, the content server may include the corresponding content in the content sharing request message and transmit the content.

In step 629, the content server receives a content transmission request message and proceeds to step 631. If the content transmission request message is a message for requesting transmission of the corresponding content, the service control server transmits the content when the content to be included in the content transmission request message is stored in a database, a memory, or the like of the service control server. The request message may not be received.

In step 631, the content server transmits content corresponding to the content transmission request message.

Next, the operation of the mobile terminal receiving the content will be described with reference to FIG. 7.

7 is a flowchart illustrating an operation of a mobile terminal receiving content in a communication system according to an embodiment of the present invention.

Referring to FIG. 7, in step 711, the terminal receives a content sharing message from a message server and proceeds to step 713. The mobile terminal identifies the content that can be provided by the mobile terminal through the message and selects the corresponding content. The mobile terminal may also transmit the received message to another mobile terminal.

In step 713, the mobile terminal transmits a content access request message to the service control server. The content access request message includes a content identifier of content selected by the mobile terminal or access information for accessing the content. The access information for accessing the content includes, for example, a call transfer URL of the content.

In step 715, the mobile terminal receives content or an advertisement. Here, the content is content selected by the mobile terminal, and the advertisement is an advertisement set in the content. When no advertisement is set in the content, the mobile terminal receives only the content.

Next, the structure of the service control server for providing the content will be described with reference to FIG. 8.

8 is a diagram illustrating a structure of a service control server for providing contents according to an embodiment of the present invention.

Referring to FIG. 8, the service control server includes a communication device 811, an advertisement information management device 813, a shared contents management device 815, and an advertisement and content provider. (advertisement and contents providing device) 817, a database 819.

The communication unit 811 performs data transmission / reception with a mobile terminal, a content server, an advertisement server, a message server, and the like.

The database 815 may store content or advertisement according to provision of content and advertisement to the mobile terminal. In addition, the database 815 stores the content and a program for using the content for providing the advertisement when the content or the advertisement is provided to the mobile terminal. The advertisement information management unit 813 requests the service from the content server. The advertisement information available to the content server is transmitted in response to the access request. The advertisement information manager 813 may receive advertisement information from the advertisement server in advance and store the advertisement information in the database 815, or receive advertisement information from the advertisement server when a service connection request is made from the content server.

When the content sharing unit 811 is requested to share content from the content server after transmitting the available advertisement information, the shared content manager 811 transmits a content sharing message of the requested content to the mobile terminal through a message server.

When the advertisement and the content providing unit 811 are requested to provide the corresponding content from the mobile terminal, the advertisement and the content providing unit 811 request the provision of the requested content and the shared content to the content server to provide the received content to the mobile terminal. do.

The advertisement and content provider 811 requests the content server for the content requested from the mobile terminal, and requests an advertisement server for an advertisement related to the content. The advertisement and content providing unit 811 receives the received content and the advertisement in response to the request and provides the same to the mobile terminal.

Meanwhile, the advertisement and content providing unit 811 may receive content and advertisement from a content server or an advertisement server in advance and store the content and advertisement in the database 815. If the content and the advertisement are stored in the database 815, the advertisement and the content provider 811 may request the content requested from the mobile terminal and the advertisement set in the content, among the contents and the advertisement stored in the database 815. Select to provide to the mobile terminal.

If there is no content available program in the mobile terminal, the advertisement and content providing unit 811 transmits the content and the advertisement set in the content after transmitting the content use program to the mobile terminal.

Next, a structure of the mobile terminal receiving the content providing the content will be described with reference to FIG. 9.

9 is a diagram illustrating a structure of a mobile terminal receiving content according to an embodiment of the present invention.

Referring to FIG. 9, the mobile terminal includes a terminal controller 911, a memory 913, a radio frequency device (RF device) 915, an audio device 917, A display device 919 and an input device 921 are included.

The audio unit 917 reproduces an audio signal and outputs it through a speaker, or processes a transmission audio signal generated from a microphone. In particular, the audio unit 917 may output an audio signal included in content or advertisement provided to the mobile terminal.

The input unit 921 may include a keypad or a touch screen, and when a button is pressed or touched by the user, transmits a user input signal to the terminal controller 911. When the message is received, the input unit 921 receives a user input related to the content to be provided by the user.

The memory 913 may be composed of a program memory and a data memory. The program memory stores programs for controlling the general operation of the mobile terminal and programs for providing contents. Data generated during the execution of programs are temporarily stored in the data memory, and in particular, data generated during the reproduction of contents or advertisements according to an embodiment of the present invention are temporarily stored.

The display unit 919 may be configured as a liquid crystal display (LCD), and displays display data generated while performing a mobile communication terminal function under the control of the terminal controller 911. In addition, the display unit 919 reproduces the image data when the content or advertisement includes the image data.

The communication unit 915 processes a transmission / reception operation of a signal, receives a message including content information, and transmits a message requesting to provide selected content corresponding to the message.

The terminal controller 911 controls the overall operation of the mobile terminal, and receives the message through the display unit 919 or the audio unit 917 when a message including information on content is received through the communication unit 915. Control the output. In addition, the terminal controller 911 receives content from the user through the input unit 921 in response to the message, generates a content access request message requesting to provide the selected content, and transmits the generated content access request message through the communication unit 915. To control. Thereafter, when the content corresponding to the content access request message is provided, the terminal controller 911 drives a content reproducing program stored in the memory 913 to output the content through the audio unit 917 or the display unit. To control. If the program for driving the content is not provided in the memory 913, the terminal controller 911 downloads the software for driving the content from the service control server. In addition, the terminal controller 911 controls to output the advertisement through the audio unit 917 or the display unit when an advertisement related to the content exists.

In the present invention, by providing a content service by transmitting a message containing the content information to the mobile terminal, it is possible to immediately notify the mobile terminal when the content is generated. In addition, the content provider may not only share the content with the mobile terminals, but also select and provide the advertisement image to the mobile terminal, in which various revenue models can be guaranteed. In addition, the mobile terminal user may access the content using only the received guidance message without performing a separate access procedure.

Therefore, in the present invention, it is possible to provide a content provider or a mobile terminal based on contents provided mainly to a portal server.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the spirit of the present invention. Therefore, the scope of the present invention should not be limited to the embodiments described, but it is natural that the scope of the claims extends to the equivalent scope of the claims as well as the claims to be described later.

The above-described content providing method of the present invention can be applied to a communication system, and is usefully used to provide a content service to a terminal in real time by notifying the terminal of content update contents in real time.

1 is a diagram illustrating a system structure for providing content in a general communication system;

2 is a signal flow diagram according to content provision in a general communication system;

3 is a diagram illustrating a system structure for providing content in a communication system according to an embodiment of the present invention;

4 is a signal flow diagram illustrating content provision in a communication system according to an embodiment of the present invention;

5 is a flowchart illustrating an operation of a service control server for providing content in a communication system according to an embodiment of the present invention;

6 is a flowchart illustrating an operation of a content server for providing content in a communication system according to an embodiment of the present invention;

7 is a flowchart illustrating an operation of a mobile terminal receiving content in a communication system according to an embodiment of the present invention;

8 is a diagram showing the structure of a service control server for providing contents according to an embodiment of the present invention;

9 illustrates a structure of a mobile terminal receiving content according to an embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

110: mobile terminal 120: base station

130: mobile communication network 140: portal server

150: Content 160: The Internet

170: content server

310: mobile terminal 320: base station

330: mobile communication network 340: service control server

350: message server 360, 390: content server

370: ad server 380: the Internet

811: communication unit 813: advertising information management unit

815: shared content management unit 817: advertising and content provider

819: Database

911: terminal control unit 913: memory

915: communication unit 917: audio unit

919 display unit 921 input unit

Claims (22)

Receive advertisement information available from a service control server when a service connection request is made, selectively set advertisements included in the advertisement information when setting content sharing, request content sharing including advertisement information set to the service control server, and A content server for transmitting the content when requested to provide the content from the service control server; Transmitting the advertisement information available to the content server in response to the service access request, and if a content sharing is requested from the content server, transmitting a content sharing message of the requested content to the mobile terminal through a message server; A service control server for providing the received content by requesting the provision of the advertisement and the shared content to the content server for the requested content when the provision of the corresponding content is requested from the mobile terminal; Receiving a content sharing message, selecting a content to be provided, and requesting to provide the selected content, the content providing system including a mobile terminal receiving the requested content and the advertisement set for the content. Communication unit for transmitting and receiving data, An advertisement information management unit for transmitting the advertisement information available to the content server in response to the service access request from the content server; A sharing content management unit for transmitting a content sharing message of the content requested for sharing to a mobile terminal through a message server when content sharing is requested from the content server; When the content is requested from the mobile terminal, a service control server including an advertisement set for the requested content and an advertisement and content providing unit requesting to provide the shared content to the content server to provide the received content to the mobile terminal. . The method of claim 2, The advertisement information includes advertisements and advertisement related information. The advertisement related information may include at least one of a title of an advertisement, an advertiser, an advertisement time, an advertisement content, an advertisement related resource indicator, and price information according to an advertisement. The method of claim 2, The advertisement and content providing unit requests the content server requested from the mobile terminal to the content server, requests an advertisement related to the content to an advertisement server, receives the received content and advertisement corresponding to the request, and provides the same to the mobile terminal. Service control server, characterized in that. The method of claim 2, The service control server Further includes a database storing advertisements, The advertisement and content providing unit requests the content server for the content requested from the mobile terminal, and provides the mobile terminal with an advertisement related to the content among the contents received in response to the content request and the advertisements stored in the database. Characterized by a service control server. The method of claim 2, The service control server The database further includes a database storing content usage programs. If there is no content available program in the mobile terminal, the advertisement and content providing unit transmits the content using program stored in the database to the mobile terminal, and transmits the content and the advertisement set in the content. server. Requesting service access from the content server to the service control server; Transmitting available advertisement information to the content server when the service access request is received at the service control server; Receiving the advertisement information from the content server, selectively setting advertisements included in the advertisement information when setting content sharing, and requesting sharing of content including the advertisement information set to the service control server; Transmitting, by the service control server, a content sharing message of the requested content to the mobile terminal through a message server when the content is requested to be shared; When the mobile terminal receives the content sharing message, selecting content to be provided and requesting to provide the selected content to the service control server; Requesting to provide the advertisement set for the requested content and the shared content to the content server when the content control is provided by the service control server, and providing the received content to the mobile terminal. The method of claim 7, wherein The advertisement information includes advertisements and advertisement related information, The advertisement-related information includes at least one of a title of an advertisement, an advertiser, an advertisement time, an advertisement content, an equal resource indicator related to an advertisement, and price information according to an advertisement. The method of claim 7, wherein The request for sharing the content And requesting to share the content using at least one of mobile terminal identification information, content related information, information on an advertisement set in the content, sharing related information, and message information of a sharing request mobile terminal to share the content. How to Provide. The method of claim 9, And the content related information is at least one of a content identifier, content summary information, and access path information for accessing the content. The method of claim 9, And information on the advertisement set in the content is at least one of whether an advertisement is inserted, advertisement identification information, and an advertisement providing time. The method of claim 9, The sharing-related information is a content providing method, characterized in that the content use restriction information including at least one of whether the real-time viewing, downloadable, recommendation to other mobile terminals. The method of claim 9, And the message information of the sharing request mobile terminal includes at least one of content fact information of the content, content existence, and information for informing the movement of the content. The method of claim 7, wherein Providing the content and the advertisement set in the content Requesting the content server requested from the mobile terminal to the content server, requesting an advertisement related to the content to an advertisement server, and receiving the content and the advertisement set corresponding to the request to the mobile terminal. Content providing method comprising the step of providing. The method of claim 7, wherein Providing the content and the advertisement set in the content Requesting the content server requested from the mobile terminal to the content server, and providing the mobile terminal with advertisements related to the content received in response to the content request and the content stored in the service control server. How to provide content. The method of claim 7, wherein Providing the content and the advertisement set in the content Transmitting a content usage program from the service control server to the mobile terminal if the content available program does not exist in the mobile terminal, and transmitting the content and an advertisement set for the content. The method of claim 7, wherein Requesting the provision of the content Requesting content provision using at least one of an identifier for content access and access information for content access. Transmitting advertisement information available to the content server when a service connection is requested from the content server; Transmitting a content sharing message of the content requested for sharing to a mobile terminal through a message server when content sharing is requested from the content server; Requesting the provision of the requested content and the shared content to the content server when providing the corresponding content is requested from the mobile terminal, and providing the received content to the mobile terminal. The method of claim 18, The advertisement information includes advertisements and advertisement related information. The advertisement-related information includes at least one of a title of an advertisement, an advertiser, an advertisement time, an advertisement content, an equal resource indicator related to an advertisement, and price information according to an advertisement. The method of claim 18, Providing the content and the advertisement set in the content The content server requests the requested content from the mobile terminal, requests an advertisement related to the content to an advertisement server, receives the received content and advertisement corresponding to the request, and sets the content and the content to the mobile terminal. Providing content comprising the step of providing an advertisement. The method of claim 18, Providing the content and the advertisement set in the content Requesting the content server requested from the mobile terminal to the content server, and providing the mobile terminal with advertisements related to the content received in response to the content request and the content stored in the service control server. How to provide content. The method of claim 18, Providing the content and the advertisement set in the content And transmitting a content use program to the mobile terminal if the content available program does not exist in the mobile terminal, and transmitting the content and an advertisement set for the content.

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