KR20100011418A - Method for advertising on iptv - Google Patents

Method for advertising on iptv Download PDF

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Publication number
KR20100011418A
KR20100011418A KR1020080072635A KR20080072635A KR20100011418A KR 20100011418 A KR20100011418 A KR 20100011418A KR 1020080072635 A KR1020080072635 A KR 1020080072635A KR 20080072635 A KR20080072635 A KR 20080072635A KR 20100011418 A KR20100011418 A KR 20100011418A
Authority
KR
South Korea
Prior art keywords
advertisement
content
paid content
paid
iptv
Prior art date
Application number
KR1020080072635A
Other languages
Korean (ko)
Inventor
이우열
Original Assignee
주식회사 대우일렉트로닉스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 대우일렉트로닉스 filed Critical 주식회사 대우일렉트로닉스
Priority to KR1020080072635A priority Critical patent/KR20100011418A/en
Publication of KR20100011418A publication Critical patent/KR20100011418A/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2543—Billing, e.g. for subscription services
    • H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising

Abstract

PURPOSE: A method for advertising on an IPTV is provided to enable a user to directly select the number of advertise watching and exposure when watching charged contents, thereby reducing cost of the charged contents due to the advertisement watching. CONSTITUTION: If a user selects charged contents, advertisement watching is determined(S14). If the advertisement watching is selected, the number of advertisement exposure in a play process of the charged content is inputted(S18). According to the exposure number of the advertisement, charge of the charged contents is calculated and charged(S20). While transmitting the charged contents, advertisement is transmitted according to the advertisement exposure number(S22). If the advertisement watching is not selected, charge of the charged contents is charged and the charged contents are transmitted(S24).

Description

Advertising method using IPP {METHOD FOR ADVERTISING ON IPTV}

The present invention relates to an advertising method using IPTV, and more particularly, when the user wants to watch the paid content of the IPTV, the user directly selects whether to view the advertisement and the number of exposures of the advertisement during the viewing of the paid content. The present invention relates to an advertising method using IPTV to reduce the cost of paid content according to the viewing of the advertisement.

Recently, a large number of users directly select a desired program for a program such as a TV program or a moving picture through a website, instead of the conventional broadcasting method of unilaterally receiving a TV program transmitted from a broadcasting station through a high-speed communication network. On-demand movie (VOD) service is in the spotlight.

In order to implement such an on-demand movie service (or on-demand video service), a server is generally provided with a public network protocol that acts as an address on a communication network, and the client side connects to the server through a public network protocol.

In general, a client ID, a user, is provided with a user ID and password, accesses a website providing movie contents, selects a desired movie, and provides movie contents provided by the website. In order to receive the on-demand movie service, a certain service fee is paid to the viewer.

Accordingly, the viewer who wants to use the IPTV service can subscribe to the service for using the IPTV service, and then receive the desired content.

The technology described above refers to the background of the technical field to which the present invention belongs, and does not mean the prior art.

When a content service is provided using a conventional IPTV, as the advertisement is provided while the content is selected and downloaded, the content is reproduced after watching the advertisement.

In addition, even in the case of paying content, the advertisement is provided in the same manner while the paying content is downloaded while the user pays only for checking the pay content again.

As such, there is a problem in that advertisement is unilaterally provided regardless of the user's intention.

The present invention was created to improve the above problems, and when the user wants to watch the paid content of the IPTV, the user directly selects whether to view the advertisement and the number of exposures of the advertisement during the viewing of the paid content. The purpose of the present invention is to provide an advertising method using IPTV that can reduce the cost of paid content according to the viewing of the advertisement.

Advertising method using an IPTV according to an aspect of the present invention comprises the steps of determining whether the selected content is paid content; Determining whether to view an advertisement when the selected content is paid content; If the advertisement is selected according to whether the advertisement is viewed, receiving an impression number of the advertisement while playing the paid content; Billing the fee for the paid content according to the number of exposures of the advertisement; And inserting and transmitting an advertisement according to the number of exposures of the advertisement while transmitting the paid content.

In the present invention, if the advertisement viewing is not selected according to the advertisement viewing, characterized in that it further comprises the step of charging the charge of the charged content and transmitting the paid content.

In the present invention, the advertisement is inserted at a predetermined time interval when the advertisement is inserted into the paid content.

In the present invention, when the advertisement is inserted into the paid content, a predetermined portion of the paid content before and after the inserted advertisement is overlapped.

Advertising method using IPTV according to another aspect of the present invention comprises the steps of determining whether the selected content is paid content; Determining whether to view an advertisement when the selected content is paid content; If the advertisement is selected according to whether the advertisement is viewed, receiving an impression number of the advertisement while playing the paid content; Billing the fee for the paid content according to the number of exposures of the advertisement; And transmitting the paid content and the advertisement.

In the present invention, if the advertisement viewing is not selected according to the advertisement viewing, characterized in that it further comprises the step of charging the charge of the charged content and transmitting the paid content.

In the present invention, when transmitting both the paid content and the advertisement is characterized in that the transmission of the paid content.

In the present invention, when transmitting the paid content and the advertisement, it is characterized in that the advertisement is transmitted in accordance with the advertisement request of the IPTV.

In the present invention, the IPTV advertisement request is requested at predetermined time intervals according to the number of exposures of the advertisement.

In the present invention, the IPTV advertisement request is requested in a batch according to the number of exposures of the advertisement.

Advertisement received in the present invention is characterized in that to play alternately depending on the number of times of exposure of the advertisement during the playback of paid content.

Advertisement received in the present invention is characterized in that to play at a predetermined time interval according to the number of exposure of the advertisement during the playback of the paid content.

In the present invention, when the advertisement is played during the playback of the paid content, a predetermined portion of the paid content is reproduced before and after playing the advertisement.

As described above, the present invention allows the user to directly select whether or not to view the advertisement and the number of exposures of the advertisement during viewing of the paid content according to the user's will when the user wants to watch the paid content of the IPTV. You can save money.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the advertising method using the IPTV according to the present invention. In this process, the thickness of the lines or the size of the components shown in the drawings may be exaggerated for clarity and convenience of description. In addition, terms to be described below are terms defined in consideration of functions in the present invention, which may vary according to the intention or convention of a user or an operator. Therefore, definitions of these terms should be made based on the contents throughout the specification.

1 is a block diagram of an advertisement system using IPTV according to an embodiment of the present invention.

The advertisement system using the IPTV according to the embodiment of the present invention is connected to the service provider 30 through the communication network 20 to request the content from the service provider 30, the content transmitted from the service provider 30 If there is a content request from the IPTV 10 and the IPTV 10 displaying the content, if the requested content is paid and the paid content is settled and billed for the service cost according to the content use, and the advertisement is viewed according to the advertisement. The service provider 30 extracts an advertisement from the DB 40 and inserts it into paid content to transmit the corresponding content to the IPTV 10.

First, the service provider 30 includes a subscriber DB (not shown) storing subscriber information and a content DB (not shown) storing content information.

If there is a content request from the IPTV 10, the service provider 30 checks whether the viewer who requested the content is a service subscriber in the subscriber DB (not shown) that stores the subscriber information and provides the content.

In addition, when paid content is requested, a password input is required to check whether the information matches the information stored in the subscriber DB, and the billing process is provided.

Meanwhile, the advertisement is extracted from the advertisement DB 40 and the advertisement content is received and the number of impressions of the advertisement is input. The advertisement content is inserted into the paid content, and the content of the paid content is discounted according to the number of impressions of the advertisement. Charges are exempted or waived.

In the case of free content, free content may be downloaded and the advertisement is transmitted during the initial buffering regardless of whether the user watches the advertisement, so that the free content may be viewed after the advertisement is viewed.

The IPTV 10 is a digital TV that reproduces content provided through the communication network 20, and has a network interface for accessing the Internet. The IPTV 10 outputs the video and audio of the content input through the decoding process.

2 is a flowchart illustrating an advertisement method using IPTV according to an embodiment of the present invention.

First, when the content to be viewed is selected from the contents provided by the service providing unit 30 (S10), it is determined whether the selected content is paid content (S12).

If free content is selected at this time, the selected free content is transmitted (S24).

While downloading the free content and initially buffering, the IPTV 10 may play an advertisement for a predetermined time.

However, if the selected content is paid content, it is asked whether or not to watch the advertisement while playing the paid content and receives an input (S14).

Therefore, when the advertisement viewing is selected, the number of exposures of the advertisement is received while playing the paid content (S18).

This selects the number of times a user wants to watch an advertisement while watching paid content.

As such, the fee for the paid content is settled according to whether the advertisement is viewed and the number of times the advertisement is viewed during the viewing of the paid content (S20).

In this case, when a user watches an advertisement while watching paid content, the user may pay by discounting or exempting the fee of the corresponding paid content according to the number of exposures of the advertisement.

When watching the advertisement as described above inserts the advertisement while transmitting the paid content (S22).

The advertisement may be organized based on the user information in the user DB. If the advertisement is inserted, the advertisement may be inserted at regular time intervals.

Also, in order to reduce the interruption of the paid content watched by inserting the advertisement, a certain portion of the paid content before and after the advertisement is overlapped so that a certain portion of the content watched before the advertisement is played even after the advertisement is finished. It can be minimized.

In this way, the pay content is transmitted to the IPTV 10 while inserting the advertisement (S24).

On the other hand, if the paid content is selected and the advertisement viewing is rejected, the charge of the paid content is charged and the selected paid content is transmitted (S16) (S24).

In this case, the advertisement may not be played even during the initial buffering.

The paid content is played on the IPTV 10. If the advertisement is selected, the paid content is watched while the paid content is played. However, if the advertisement is not selected, only the paid content is not inserted. Is played.

3 is a flowchart illustrating an advertisement method using IPTV according to another embodiment of the present invention.

First, when the content to be viewed is selected from the contents provided by the service providing unit 30 (S10), it is determined whether the selected content is paid content (S112).

If free content is selected at this time, the selected free content is transmitted (S124).

While downloading the free content and initially buffering, the IPTV 10 may play an advertisement for a predetermined time.

However, if the selected content is paid content, it is asked whether or not to watch advertisement while playing the paid content, and receives an input (S114).

Therefore, when the advertisement viewing is selected, the number of exposures of the advertisement is received while playing the paid content (S118).

This selects the number of times a user wants to watch an advertisement while watching paid content.

As such, the fee for the paid content is settled according to whether the advertisement is viewed and the number of exposures of the advertisement while watching the paid content (S120).

In this case, when a user watches an advertisement while watching paid content, the user may pay by discounting or exempting the fee of the corresponding paid content according to the number of exposures of the advertisement.

When viewing the advertisement in this way it transmits the advertisement and the paid content (S22) (S124).

At this time, the advertisement may be organized based on the user information in the user DB. After transmitting all the advertisements, the advertisement may be transmitted or transmitted at regular time intervals while transmitting the paid contents.

In addition, the IPTV may be transmitted by sending an advertisement request for advertisement transmission depending on whether the advertisement is viewed.

At this time, depending on the number of times the exposure of the advertisement may be requested at regular intervals, or may be requested at once.

The paid content and the advertisements thus transmitted play the paid content on the IPTV and play the pay content and the advertisement alternately at regular intervals according to the number of exposures of the advertisement.

On the other hand, in order to reduce the interruption of paid content watched when playing an advertisement during the playback of paid content, certain portions of the paid content before and after the advertisement are duplicated so that a certain portion of the content watched before the advertisement is finished even after the advertisement is finished. Enable playback to minimize content dropouts.

However, if the pay content is selected above and the advertisement is rejected, the fee is charged for the pay content and the selected pay content is transmitted (S116).

When the advertisement is rejected as described above, the paid content that does not include the advertisement is played (S126).

In this case, the advertisement may not be played even during the initial buffering.

Although the present invention has been described with reference to the embodiments shown in the drawings, this is merely exemplary, and those skilled in the art to which the art belongs can make various modifications and other equivalent embodiments therefrom. Will understand. Therefore, the technical protection scope of the present invention will be defined by the claims below.

1 is a block diagram of an advertisement system using IPTV according to an embodiment of the present invention.

2 is a flowchart illustrating an advertisement method using IPTV according to an embodiment of the present invention.

3 is a flowchart illustrating an advertisement method using IPTV according to another embodiment of the present invention.

   -Explanation of symbols for the main parts of the drawings-

10: IPTV

20: communication network

30: service provider

40: Ad DB

Claims (13)

Determining whether the selected content is paid content; Determining whether to view an advertisement when the selected content is paid content; Receiving the number of exposures of the advertisement while the paid content is played when the advertisement is selected according to the advertisement viewing; Billing the fee for the paid content according to the number of exposures of the advertisement; And And inserting and transmitting an advertisement according to the number of exposures of the advertisement while transmitting the paid content. The method of claim 1, further comprising: charging a fee for the paid content and transmitting the paid content when the advertisement viewing is not selected according to the advertisement viewing. The method of claim 1, wherein the advertisement is inserted at regular time intervals when the advertisement is inserted into the paid content. The method of claim 1, wherein a predetermined portion of the paid content before and after the inserted advertisement is overlapped when the advertisement is inserted into the paid content. Determining whether the selected content is paid content; Determining whether to view an advertisement when the selected content is paid content; Receiving the number of exposures of an advertisement while playing the paid content when the advertisement is selected according to the advertisement viewing; Billing the fee for the paid content according to the number of exposures of the advertisement; And And transmitting the paid content and the advertisement. The method of claim 5, further comprising: charging a fee for the paid content and transmitting the paid content when the advertisement viewing is not selected according to the advertisement viewing. The method of claim 5, wherein the paid content is transmitted after transmitting all the advertisements when transmitting the paid content and the advertisement. The method of claim 5, wherein the advertisement is transmitted according to an advertisement request of an IPTV when the paid content and the advertisement are transmitted. The method of claim 8, wherein the advertisement request of the IPTV is requested at predetermined time intervals according to the number of exposures of the advertisement. 10. The method of claim 8, wherein the advertisement request of the IPTV is requested collectively according to the number of exposures of the advertisement. The advertisement method according to claim 5, wherein the received advertisement is alternately reproduced according to the number of exposures of the advertisement during reproduction of the pay content. The method of claim 5, wherein the received advertisement is played at predetermined time intervals according to the number of exposures of the advertisement during the playback of the paid content. The method of claim 5, wherein when the advertisement is played during the play of the pay content, a predetermined portion of the pay content is reproduced before and after playing the advertisement.
KR1020080072635A 2008-07-25 2008-07-25 Method for advertising on iptv KR20100011418A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020080072635A KR20100011418A (en) 2008-07-25 2008-07-25 Method for advertising on iptv

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020080072635A KR20100011418A (en) 2008-07-25 2008-07-25 Method for advertising on iptv

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KR20100011418A true KR20100011418A (en) 2010-02-03

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KR1020080072635A KR20100011418A (en) 2008-07-25 2008-07-25 Method for advertising on iptv

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20120071451A (en) * 2010-12-23 2012-07-03 한국전자통신연구원 Method for providing targeted advertisement

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20120071451A (en) * 2010-12-23 2012-07-03 한국전자통신연구원 Method for providing targeted advertisement

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