KR20090112182A - Advertisement service method and advertisement service system using url (uniform resource locator) unit - Google Patents

Abstract

PURPOSE: An advertisement service method and an advertisement service system using a uniform resource locator unit are provided to enable an advertiser to advertise only on a desired web page URL, thereby increasing advertisement effects. CONSTITUTION: An advertisement service method and an advertisement service system using a uniform resource locator unit include an advertisement server(100) and an advertisement posting server(300). The advertisement server includes an advertisement policy and advertisement information including a contract URL list per an advertiser and a URL list of an advertisement posting web page unit. The advertisement posting server includes a web page into which advertisement contents and an analysis script are inserted. The advertisement server receives a transmitted webpage through an advertiser server after the advertiser selects the webpage by referring to an advertisement posting webpage URL list to insert advertisement contents and an analysis script to the selected webpage.

Description

Advertisement Service Method and Advertisement Service System using URL (uniform resource locator) unit}

The present invention relates to a method and system of an advertisement service, and in particular, a URL unit that can attract advertisements on a small webpage by displaying advertisements on a webpage basis and enhance an advertisement effect by performing advertisements on a target of interest. It relates to an advertising service method and an advertising service system applying the same.

In the Internet-based advertising service system, the advertiser wants to display the advertisement on the desired advertising page at a low price and to have a high advertising effect, and the advertising media company displaying the advertisement wants to attract the advertisement at a high price. .

Currently, network-based advertising service systems such as Google and Overture have been controversial because fraudulent ad serving can't be identified by advertisers on which web pages belonging to which media company. there was.

In other words, since the existing Internet advertisement service system determines advertisement placement on the basis of domain units or keywords, the advertiser cannot directly control the advertisement by the unit of web page URL (uniform resource locator). Uniform resource locators (URLs) are standards that indicate the location of files on servers that provide a variety of services for web documents.

 For example, a blog-specific web page URL operated by a blogger, for example, specializes in interior information, organizes related articles, photos, or videos into content, and adds an "interior" tag to the subject of a published article, photo, or video. Advertisers interested in interior access the webpage through tag matching on the webpage URL, review the quality of the advertising media, and then decide whether to place the advertisement. At this time, an interior business or an interior related product seller may want to advertise their product or business on a web page URL that has a desired level of interior related content.

As a result, the owner of the blog can attract ads that are unthinkable in the existing advertising service system, which helps to develop better content, and advertisers can advertise to netizens who have a real interest in the target audience. There is an advantage that can increase the actual advertising effect compared to the advertising costs.

This is not possible with a keyword matching ad system based on search engines such as Overture, and even in the case of Google and AdSense, efficient advertising is not easy for multimedia content without text content.

Accordingly, it is an object of the present invention to provide a URL unit advertisement service method and an advertisement service system applying the same, which can increase the actual advertisement effect by minimizing the advertisement medium's advertisements in an illegal manner.

Another object of the present invention is to provide a URL unit advertisement service method and an advertisement service system applying the same, by which an advertiser can increase advertisement effect by advertising only to a target web page URL. Ads can be prevented from appearing on web page URLs not selected by the advertiser.

Another object of the present invention is to provide a URL unit advertisement service method and advertisement service system applying the same, which can attract advertisements even in a small group or individual blog web page by displaying advertisements in units of URLs.

The purpose of the above, the advertisement server including the advertisement information and advertiser information, including the URL list of each unit of the web site for the advertisement and the contract URL list for each advertiser; And an advertisement serving server having a web page into which an advertisement content and an analysis script are inserted, wherein the advertisement server receives a web page selected by an advertiser based on the advertisement serving web page URL list and then transmitted through an advertiser server. The advertisement content and analysis script is inserted into the selected web page, and the analysis script transmits the URL of the web page, access information of a connected device, or click information of the advertisement content to the ad server in real time. The advertisement service system checks the number of views and clicks of the web page based on the contract URL list for each advertiser.

Preferably, the advertisement information includes the URL of the advertisement web page URL, the tag, the unit price, the advertisement form, the method of measuring the advertising effect, and the advertiser weblog, wherein the advertiser information is the URL of the advertiser server, the amount of charge, advertisement placement Include the situation.

Preferably, the analysis script may be composed of JavaScript.

The web page may display a plurality of advertisement contents linked to each of the plurality of advertiser servers, or a plurality of tags linked to each of the plurality of advertiser servers may be displayed in one advertisement content.

In addition, the above object is an advertisement having an advertisement server including the advertisement list and advertiser information, including the URL list of the web page unit of the ad serving and the contract URL list for each advertiser, and the web page into which the advertisement content and analysis script are inserted. Applied to an advertisement service system including a publishing server, and when an internet user accesses the web page, the analysis script transmits the URL of the web page and the access information of the user to the ad server; And comparing the transmitted URL with the advertiser-specific contract URL, counting the number of views of the corresponding web page, and recording the result in a weblog.

Preferably, when the user clicks on the advertising content of the web page, the analysis script to send the URL and click information of the web page to the ad server; And comparing the transmitted URL with the advertiser-specific contract URL, counting the number of clicks of the corresponding advertisement content from the click information, and recording the result in a weblog.

Preferably, the advertisement server may insert the advertisement contents and the analysis script into the selected web page by receiving the web page selected by the advertiser and then transmitted through the advertiser server with reference to the advertisement placement web page URL list.

Preferably, the ad server receives and registers the web page URL and the tag from the operator operating the ad serving web page that can be advertised, performs the review through the morphological analysis of the input URL, through the review URLs containing illegal or unlawful videos may be returned.

The advertisement server may check the previous month's view count and the previous month's click count of the web page, and determine the advertisement unit price for each tag in consideration of the advertisement unit price by the contract with the webpage operator.

Also, preferably, the advertisement server may further include performing a payment from the advertiser server based on the recording result.

According to the above configuration, since the advertisement can be prevented from being displayed or executed in the web page URL which is not selected by the advertiser, it is possible to minimize the act of the advertisement medium being displayed in an illegal manner, thereby increasing the actual advertisement effect.

In addition, the advertisement effect can be enhanced by advertising only the web page URL preferred by the advertiser.

In addition, by displaying and controlling advertisements in units of URLs, advertisements can also be attracted to web pages that can define tags for URLs.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention.

1 is a network diagram illustrating a URL unit advertisement service system according to the present invention.

The ad server 100, the ad serving server 300, and the advertiser server 200 are each connected through a wired or wireless network.

The ad server 100 includes an advertisement information DB 110 and an advertiser information DB 120, and based on the selection information input through the advertiser server 200, the specific web page 310 of the advertisement serving server 300. Inserts an analysis script into 320 to check ad content, URL tags, and web page access and URL tag clicks.

The advertisement display server 300 may be, for example, a portal server such as Naver or Daum or a web server operated by a company or an individual. The ad serving server 300 includes web pages 310 and 320 where advertisements are displayed, such as a cafe or a blog.

The advertiser server 200 registers as a member in the advertisement server 100 and selects a web page suitable for a product or a business to be advertised by referring to the advertisement information DB 110 provided by the advertisement server 100.

Hereinafter, a detailed configuration and interaction of the advertisement service system will be described.

2 illustrates a web page screen of an 'interior club', which is an example of web pages 310 and 320 included in the ad serving server 300. 3 to 7 are tables showing the contents of the advertisement information DB 110. FIG. 3 shows a list of web page URLs and tags on which an advertisement is to be displayed. FIG. 4 shows an advertisement price for each tag. FIG. 5 shows an advertiser server URL. It shows the list and the execution status of the advertising costs, Figure 6 shows the advertising web page exposure status by advertiser, Figure 7 shows the advertising click status by advertiser.

Creating a List of URLs for Your Ad Serving Web Pages

The ad server 100 receives and registers a web page URL and a tag from an operator operating an ad serving web page, which is capable of displaying an advertisement, and performs a review through morphological analysis of the input URL. Through this review, URLs containing illegal or unhealthy video can be returned. Here, the tag for each URL may be additionally set on the ad server 100 side.

Through this process, a list of URLs of the web page of the advertisement shown in FIG. 2 is prepared. Referring to FIG. 2, a database including URL number, URL, host domain, main domain, 1/2 level domain, web page classification, and tag as fields may be constructed.

Create ad unit price table by tag

The ad server 100 checks the previous month's view count and the previous month's click count of the web page corresponding to the registered URL, and prepares the advertisement price table for each tag shown in FIG. 4 in consideration of the advertisement price by the contract with the webpage operator. . In this example, the advertisement price is calculated for each tag, but the advertisement price may be applied for each URL.

Registration of advertiser server 200

The advertiser registers as a member by inputting information such as the identifier ID of the advertiser server 200 and the URL of the advertiser server ('www.samsunginterior.co.kr') through the advertiser server 200. The information on the advertiser server mentioned above is an example, and may additionally input information required by the advertisement server 100.

Advertising contract

The ad server 100 displays the webpage URL list and tag information to display the advertisement as shown in FIG. 3 from the advertisement information DB 110 in the advertiser server 200 and the advertisement price per tag as shown in FIG. 4. To allow the advertiser to choose the webpage where the ad will appear, and to select how long the ad will run and how to measure the effectiveness of the ad. Here, the number of times the ad serving web page is analyzed by the CPM measurement method, the number of times the ad tag click on the ad serving web page is analyzed by the CPC measurement method, and the number of product sales or service sales is the advertiser web page order completion web Tracking code can be inserted into the page and analyzed by CPS measurement method.

In this case, the advertiser may visit the corresponding web page based on the table of FIG. 3 and check the number of members, the activity status, or the number of daily visitors, and refer to the determination of the web page of the advertisement.

When the advertiser selects a web page on which an advertisement is to be displayed and selects an advertisement serving period and an advertisement measuring method, the advertisement server 100 calculates an estimated total cost and allows the advertiser to charge and charge the calculated cost. .

In this case, the cost calculation is made in consideration of the average number of views, clicks, and sales of the web page, and the payment is made at the charged amount whenever the inquiry or click of the web page where the advertisement is displayed is made.

Hereinafter, referring to FIGS. 3 and 4, the advertiser A determines 'cafe.portal.co.kr/interior', which is an interior cafe group site of the advertisement serving server 'PORTAL', as an advertisement serving web page and charges 1 million won as a charging amount. The case of payment is explained as an example.

The advertisement server 100 creates an advertiser server URL list and an advertisement fee execution status as shown in FIG. 5 based on the information obtained through the above process. Referring to FIG. 5, the advertiser A has determined a URL number '2', that is, 'cafe.portal.co.kr/interior' as an advertisement serving web page, and the URL of the advertiser server is 'www.living.kr'. It can be seen that the amount charged for the CPC measurement, the amount charged for the CPM measurement, and the amount measured for the CPS advertisement were 200,000 won, 100,000 won, and 300,000 won, respectively. In addition, Advertiser B has determined the URL number '2', that is, 'cafe.portal.co.kr/interior' as the ad serving webpage, and the URL of the advertiser's server is 'beautyhouse.com'. It can be seen that the amount of CPM measurement advertising charges and the amount of CPS advertising cost measurement are 400,000 won, 400,000 won, and 100,000 won, respectively. Such information is an example, and may include information such as an advertisement display period.

Insert ad content and analytics script

As described above, when the advertisers A and B determine the web page to place the advertisement through the advertiser server 200, the ad server 100 inserts the advertisement content and analysis script in the web page. In detail, the advertisement server 100 determines a position to place the advertisement content and the advertisement content by a contract with the interior cafe club side. Referring to FIG. 2, the advertisement content 312 is displayed on the right side of the web page. In this example, an image is applied to the advertisement content 312, and a tag 314 in the form of advertisement text is displayed below.

Here, the tag 314 may select and display the words most related to the advertiser A. For example, 'living interior' indicating the trade name of the advertiser A is displayed. In addition, the advertisement content 312 and these tags 314 are linked to 'www.living.kr' which is the URL of the advertiser A server 200. Similarly, an advertisement is also displayed for advertiser B.

The form of the advertisement may be a form in which the URL of the advertiser server is linked to a text link, a page popup, or a flash advertisement in addition to the form in which the advertisement content 312 and the advertisement tag 314 are separated as in this embodiment.

Meanwhile, referring to FIG. 2, an analysis script 315 is inserted into a web page of an ad serving server. When the analysis script 315 is accessed by an Internet user, the analysis script may include a user access URL and a web page URL. If the user clicks on the advertisement content 312 or the tag 314, the web page URL and click information are transmitted to the advertisement server 100.

The analysis script 315 may be composed of JavaScript or the like.

Check ad web page views and clicks

When an internet user accesses the web page 'cafe.portal.co.kr/interior' of the ad serving server 300, the analysis script 315 inserted into the web page may convert the user access URL and the web page URL into an ad server ( 100).

The ad server 100 compares the transmitted web page URL with the advertiser-specific contract URL list of FIG. 5 to confirm that advertisers A and B are contracted on the corresponding web page, and checks the advertisement serving web page of FIG. It is recorded in the web logs log-A and log-B, and updates the contract URL list and advertisement execution status of each advertiser in FIG. 5 and the advertisement web page exposure status of each advertiser in FIG. 6. In addition, referring to the advertisement price table of FIG. 4, a predetermined amount is reduced from the charged amount, and the advertisement price table is updated.

On the other hand, when the user clicks on the advertisement content 312, the analysis script 315 transmits the web page URL and click information to the advertisement server 100. Here, the click information includes identification information for identifying the advertiser according to the location of the advertisement content.

The ad server 100 compares the transmitted webpage URL with the advertiser's contract URL list of FIG. 5, extracts identification information from the click information, and records the recorded information in the web logs log-A and log-B of FIG. 7. Update clicks on advertiser web pages by advertiser.

When the user clicks on the advertisement content 312, the user moves to the designated page of the advertiser server 200.

Although the above has been described with reference to one embodiment of the present invention, various modifications are possible at the level of those skilled in the art.

In the above embodiment, it has been described that a plurality of different advertisement contents are displayed for each advertiser on one web page, but the advertisement may be served by displaying one common advertisement content and assigning a plurality of advertisement tags to each advertiser. . For example, a number of advertisers may display related words such as 'interior', 'remodeling' and 'exhibition' to match the advertiser's product or business, and each advertiser's server may be linked to them. In this case, the click information should be transmitted including the server URL of each advertiser.

Therefore, the scope of the present invention should not be construed as being limited to the above embodiments, but should be determined by the claims described below.

1 is a network diagram illustrating an advertisement service system according to the present invention.

2 illustrates a web page screen of an 'interior club', which is an example of web pages 310 and 320 included in the ad serving server 300.

3 shows a list of web page URLs and tags on which an advertisement is to be displayed.

4 shows an advertisement price per tag.

5 shows an advertiser server URL list and an advertisement cost execution status.

6 shows an advertisement web page exposure status by advertiser.

7 shows an advertisement click status by advertiser.

Claims (11)

An advertisement server including advertisement information and advertiser information including a list of URLs for each of the advertisement serving web pages and a list of contract URLs for each advertiser; And An ad serving server with a web page embedded with the ad content and analytics scripts, The advertisement server receives the web page selected by the advertiser by referring to the advertisement serving web page URL list and then transmitted through the advertiser server, and inserts the advertisement content and analysis script into the selected web page. The analysis script transmits the URL of the web page, the access information of the access device or the click information of the advertisement content to the ad server in real time, and the ad server is based on the number of views of the web page based on the contract URL list for each advertiser. URL unit advertising service system characterized in that the check the number of clicks. The system of claim 1, wherein the advertisement information includes a URL list, a tag, an advertisement price, an advertisement type, an advertisement effect measuring method, and an advertiser weblog. The system of claim 1, wherein the advertiser information includes a URL of an advertiser server, a recharge amount, and an advertisement display status. The system of claim 1, wherein the analysis script is composed of JavaScript. The URL unit of claim 1, wherein a plurality of advertisement contents linked to each of a plurality of advertiser servers are displayed on the web page, or a plurality of tags linked to each of the plurality of advertiser servers are displayed in one advertisement content. Ad service system. An advertising service including an advertisement server including an advertisement information including a list of URLs of an advertisement serving web page unit and a contract URL list for each advertiser, and an advertisement serving server including a web page into which an advertisement content and an analysis script are inserted. Applied to the system, When an internet user accesses the web page, the analysis script transmitting the URL of the web page and access information of the user to the ad server; And And comparing the transmitted URL with the contract URL for each advertiser, counting the number of views of the corresponding web page and recording the result in a weblog. The method of claim 6, further comprising: transmitting, by the analysis script, the URL and click information of the web page to the ad server when the user clicks on the advertisement content of the web page; And And wherein the ad server compares the transmitted URL with the contract URL for each advertiser, counts the number of clicks of the corresponding advertisement content from the click information, and records the result in a web log. Advertising service method. The method according to claim 6 or 7, wherein the ad server receives the web page selected by the advertiser and then transmitted through the advertiser server with reference to the ad serving web page URL list to insert the advertising content and analysis script in the selected web page URL unit advertising service method, characterized in that. The method according to claim 6 or 7, wherein the ad server receives the web page URL and the tag from the operator operating the ad serving web page, which is possible to place ads, registers, and performs the examination through the morphological analysis of the input URL, URL unit advertising service method characterized in that for processing the URL containing the illegal video or unhealthy video through the screening. The method of claim 6 or 7, wherein the ad server checks the previous month views and the previous month clicks of the web page, and determines the advertising unit price for each tag in consideration of the advertising price by the contract with the web page management side URL unit ad service method. 8. The method of claim 6 or 7, further comprising the step of the advertiser to perform a payment from the advertiser server based on the recording result.

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