KR20090112006A - Method and System for selling goods - Google Patents

Abstract

PURPOSE: A product selling method and a system thereof are provided to minimize the sales commission which is offered to a shopping mall when selling products. CONSTITUTION: A product selling method comprises the following steps of: performing a custom subscription procedure when a buyer requests a specific seller to register him/her as a custom(S103); setting up a sales condition including a predetermined discount amount which can be provided to registered customs(S101); and selling a product by discounting the price of a product when the buyer wants to purchase the product(S106).

Description

Method and System for Selling Goods

The present invention relates to a method and system for selling a product in an internet shopping mall, and more particularly, to an online shopping mall in which a buyer can purchase a product at a discounted price while reducing the burden of fees incurred when selling a product in an open market. A method and system for discounting merchandise.

Recently, the sales of goods using wired / wireless communication means such as the Internet, instead of the sales of goods using stores in stores, are increasing significantly. Such merchandise sales are mainly carried out through a virtual shopping mall called an internet shopping mall, which is again divided into a shopping mall and an open market, which are directly operated by a corporation which is a corporation.

In other words, if an open market operator such as an Internet shopping mall operator provides cyber space, an open market is a new type of product that anyone who sells a product and gains profits from it can be sold by anyone who is mainly a small business or an individual without demanding entry conditions. It means an internet shopping mall. In the case of the open market, since the product price is relatively low and the initial cost and the operating cost are small from the seller's point of view, the recent Internet shopping malls are operated in the form of an open market. Such open markets typically provide a portion of sales (usually a few percent of the selling price of a product) to the open market operator when a product is purchased by a user whose member is a member or a non-member.

However, in recent years, a single product is sold in many places online or offline, and price comparison sites for comparing their prices are also active, and the merchandise seller should sell the product at the lowest possible price. The merchandise selling fee provided to the open market operator is a heavy burden on the merchandise seller.

In addition, as the open market is recently activated, product sellers are concentrated in a large open market, and hundreds to thousands of sellers are selling the same kind of products. However, highlighting your product among hundreds of product announcements is a very difficult task. In addition, depending on the open market conditions, additional fees may be placed on the upper part of the product list on the condition that additional fees are provided. However, such additional fees are very burdensome for the low-margin product sellers. In addition, if the products are arranged on the basis of such an additional fee, the open market user (that is, the buyer of the product) does not search for the product he / she wants or the seller he wants to buy, There is a problem that only the product can be easily seen.

In addition, the conventional open market, even if the member who purchases a lot of products do not receive special discounts from the open market or product sellers, they are only given a discount coupon, such as coupons that can be used to purchase the product directly discount benefits Is not offered. In addition, the conventional open market is limited in securing loyal members because both members and non-members can purchase products.

Accordingly, the present invention solves the problems of the conventional Internet shopping malls, such as the open market, while the product seller minimizes the product sales fee provided to the shopping mall side when selling the product, the shopping mall operator maintains the income earned when selling the product It is an object of the present invention to provide a merchandise sales system and method.

In addition, another object of the product buyer is to provide a system and a method for easily purchasing a product or a cheaper product while searching for a desired product or a buyer in an internet shopping mall such as an open market.

Product sales method according to the present invention for achieving the above object:

Performing a regular subscription procedure when a predetermined buyer applies for a regular request for a specific seller;

Setting a sales condition including a predetermined discount amount provided to a regular registered buyer when selling a product of the specific seller;

Selling a product by discounting a product value by at least a portion of the discount amount when an application for purchase of the product is received from the registered buyer;

When the product is sold to the buyer registered as the regular, the remaining portion of the discount is characterized in that it comprises the step of receiving a product sales fee.

The method may further include providing product information through a web server, and the provided product information may include predetermined discount amount information provided to the registered customer.

In this case, as for the product information, it is preferable that the product of the seller registered as a regular by the buyer is displayed first.

The method also includes authenticating a member for any buyer; And displaying product information of a predetermined seller registered as a regular by the buyer on the buyer terminal in which the member authentication is completed.

In addition, in the product selling method, the regular subscription is preferably accepted on the condition that the buyer is provided with a predetermined information from the seller.

In this case, the predetermined information may include at least one of a product promotion email and a short message service (SMS) guide.

In addition, the predetermined discount is preferably formed differently for each seller.

In addition, the predetermined discount is preferably formed differently for each product sold by each seller.

In addition, the predetermined discount is preferably formed differently for each buyer subscribed to each seller.

In addition, the product sales system according to the present invention:

When a predetermined buyer applies for a regular seller for a particular seller, the regular manager performs a regular subscription procedure and manages the registered regulars,

A shopping mall server including a sales condition setting unit configured to set a sales condition including a predetermined discount amount provided to a buyer registered as a regular when selling a product of the specific seller;

DB server for storing the regular information and the sale conditions,

When the shopping mall server receives a purchase request for the product from the registered buyer, the shopping mall server discounts the product value by at least a portion of the discounted amount, and sells the product to the registered buyer, the discounted amount. The remaining part of the product is characterized by receiving a commission.

The shopping mall server may further include a member manager that performs a member registration procedure for the buyer and manages a registered member.

In addition, when the shopping mall server receives a request for providing information on a predetermined product through a purchaser terminal, the shopping mall server may further include a data search unit that searches for the requested product and provides the information.

In this case, the provided information preferably further includes the discount amount information.

By using the merchandise selling method and system according to the present invention, the merchandise seller can minimize the merchandise sales fee provided to the mall at the time of merchandise sales, while the mall operator can maintain the income earned when merchandise is sold.

In addition, a product buyer is provided with an opportunity to purchase a product more cheaply while easily searching for a desired product or a buyer in an internet shopping mall such as an open market.

With reference to the accompanying drawings, a product sales system and method according to a preferred embodiment of the present invention will be described in detail below. For reference, in order to more clearly emphasize the features of the present invention, a configuration that can be easily implemented by those skilled in the art to which the present invention pertains as a well-known technique will not be described in detail. In addition, the components constituting the present embodiment are divided for convenience, and one component may be divided into a plurality of components, or a plurality of components may be integrally formed. In addition, each component does not limit the kind such as hardware, software, or a combination thereof.

1 is a schematic block diagram of a merchandise sales system according to a preferred embodiment of the present invention. As shown in FIG. 1, the merchandise sales system according to the present embodiment includes a shopping mall server 10 and a DB server 20 connected to the shopping mall server 10, and the shopping mall server 10 is connected to a web server 30. It is connected to the purchaser terminal 50 and the seller terminal 40, respectively.

FIG. 2 is a block diagram showing the configuration of the shopping mall server 10 shown in FIG. Specifically, the shopping mall server 10 includes a member manager 11, a regular manager 12, a sales condition setter 13, a data searcher 14, and a controller 15.

First, the member manager 11 performs a member authentication and subscription procedure for users who use the system on the server 10 through the seller terminal 40 or the purchaser terminal 50. The member is preferably registered and authenticated into a seller member who performs the product sale and a buyer member who performs the product purchase. Similar to a typical internet shopping mall, purchase of a product can be made even if the purchaser is not registered as a purchaser member, but as described below, it is preferable to assume a membership subscription for regular registration in order to receive a regular discount service from a specific seller. On the other hand, the membership registration and authentication system for using the Internet shopping mall is already well known in the technical field to which the present invention is omitted detailed description. In addition, for example, when a purchaser who is an arbitrary member logs in and the member management unit 11 completes membership authentication by authenticating the same, the member management unit 11 purchases the goods of the seller registered by the buyer as described below. It is desirable to automatically expose the screen of the terminal.

Next, the regular management unit 12 performs a regular subscription procedure when a buyer who is a member applies for a regular seller for a particular seller, and performs various regular management procedures to be described below. In detail, the purchaser who is a member can register a regular product simply by applying a regular application to a specific seller through a web server regardless of shopping or shopping. That is, active advertisements for the products of regular sellers, such as receiving promotional e-mails, receiving promotional calls, or receiving promotional SMS for products sold by the sellers, are provided to regular buyers, or regular buyers If you search for a related product, the product of the seller is displayed first, or if the buyer is logged in as a member, the member of the first screen displays the product of the seller registered as a regular member. The buyer may be provided with various discounts on the products of the seller in exchange for exposure to various promotions such as preferential exposure to the regular buyer. On the other hand, the discount may be provided in various forms, such as the offer of bonus products, mileage accrual, in addition to a price discount of several percent to tens of percent. In addition, it is not necessary to offer the same discounts to all regulars, and may provide discounts according to the purchaser member's transaction performance and promotion exposure (e.g., receiving only promotional emails and / or SMSs). 5% off the price of the product, 10% off the phone, etc.). In addition, not all sellers need to provide the same discount rate for regulars, and may be differentiated according to the purchase performance and the like. In addition, each seller may be configured to set a discount rate according to the type of goods sold by the seller.

In addition, the regular management unit 12 checks whether the regular buyer meets the regular subscription conditions approved at the time of regular registration. For example, if a regular buyer does not receive an email or SMS sent by the seller by spamming, accepting the seller's promotion by disqualifying the regular user, for example, by continuously refusing to receive a call during a telephone consultation. Offer regular benefits only to buyers. In addition, in order to limit the cases of intentionally failing to receive various promotional means after signing up for a regular subscription, buyers who have not spammed the email or violated the approval conditions after the regular registration can provide the details to other sellers. You can also take

Next, the selling condition setting unit 13 determines a discount rate for regular products with respect to the products sold by the seller. In addition, the system according to the present invention receives a part of the discounted price for the regular from the seller as a commodity selling fee, the selling condition setting unit 13 sets a commodity selling fee for this. That is, for example, when a particular seller discounts 10% of the price of a product to his / her regular, 20% of the discounted price, that is, 2% of the total price of the product, is provided to the shopping mall operator as a product selling fee. . The merchandise sales fee is not necessarily set to the same rate or ratio for all sellers or goods, and can be variously applied according to the characteristics of the seller and the goods. In addition, as described above, since the regular discount rate can be set in various ways, it is also possible to set a product sales fee for each discount rate. On the other hand, when a certain amount of the product discount for regulars as a product sales fee, the discount amount displayed through the buyer terminal is preferably an amount less the portion of the product sales fee. For example, in the above-described case, when discounting 10% of the product price to regulars and receiving 20% of the discount as a product sales fee, the discount rate presented through the actual buyer terminal is preferably guided to 8%.

Next, when the buyer searches for a specific product, the data search unit 14 extracts information about the corresponding product and displays it through the web server 30. In particular, when displaying a specific category or product, the data retrieval unit 14 checks the information of the buyer who is provided with the data, and checks whether any seller of the displayed product has a regular relationship with the buyer. If a regular relationship is established, the seller's product is exposed first. First, as the exposure method, a method such as exposing a corresponding product on the front or top of the displayed products, or exposing only a product of a seller registered as a regular customer may be used, and the method is not particularly limited.

Next, the controller 15 controls the functions of the member manager 11, the regular manager 12, the sales condition setter 13, and the data searcher 14 described above, and controls various functions necessary for the normal operation of the internut shopping mall. Control the function.

Next, FIG. 3 is a block diagram showing the configuration of the DB server 20 shown in FIG. As shown in FIG. 3, the DB server 20 includes a seller information DB 21 and a buyer information DB 22.

The seller information DB 21 stores the personal information of the seller, the registered buyer information and the discount information for the registered customer. Specifically, the personal information of the seller is composed of information provided in a typical internet shopping mall, such as the seller's name, address, sales product information. In addition, the regular registered buyer information means the information about the buyer registered to each seller, the regular discount information includes the discount rate provided by the regular seller for each seller and the product sales fee information that each seller must pay when selling the product. . That is, the system according to the present invention receives a certain amount of the discounted price to the regular seller as a product sales fee instead of collectively imposing the merchandise sales fee to the merchandise seller in the shopping mall, the seller DB 21 is all information about these fees Save it. In addition, the seller information DB 21 stores all the information associated with each buyer, if each buyer is applied to a different discount rate or rated different grades.

The buyer information DB 22 stores the buyer's personal information, purchase history, and regular seller information. Specifically, the personal information of the buyer means information provided at the time of membership registration in a typical shopping mall such as the name and address of the buyer who has registered as a member. In addition, the buyer information DB 22 further stores the details of the purchase of the product by the buyer, the details of the purchase of the product as a regular seller, and the seller information registered by the buyer as a regular customer.

In addition, the DB server 20 includes all kinds of information necessary to operate the shopping mall, for example, each product information, cost information, delivery information, fee information, etc., but because it is a widely known configuration in the technical field to which the present invention belongs, Is omitted.

Next, a specific embodiment of a product selling method using the system will be described with reference to FIG. 4.

As shown in FIG. 4, first, sales conditions are set for each seller in order to sell a product in a shopping mall such as an open market using the method according to the present embodiment (S101). The terms of sale include terms of sale that are determined between the seller and the open market operator in a typical open market shopping mall such as a sale price of a product, a delivery condition, a payment method, and a product sale fee. In particular, the method according to the present embodiment sets a discount condition between the seller and the seller-specific regulars in addition to the above-mentioned general sales condition. For example, a particular seller may set the terms of sale to provide a 10% discount to a buyer registered as his regular and 20% of the discounted amount as a product sales fee. Then, when a regular buyer purchases the seller's goods, the buyer is provided with the product at a discounted amount of 20% of the discounted 10%, that is, at a discounted price of 8%, and 20% of the discounted amount is 20%. The amount of%, or 2%, will be provided to the operator as a fee. On the other hand, the discount amount and product sales fee is not necessarily set to the same rate or rate for all sellers or products, it can be variously set according to the characteristics of the seller and the product. In addition, each seller may classify the regulars into several grades and then provide the discount to each regular at a different grade. In addition, the discount may be implemented through various methods such as providing discount products and earning mileage, in addition to directly discounting product prices. When the sales conditions are set for each seller and / or goods through the above procedure, the goods to be sold by each seller can be searched through the web server, and the buyer can purchase the goods.

Next, the purchaser accesses the shopping mall server 10 through the web server 30 using his terminal. When the buyer accesses the shopping mall server 10, the member manager 11 checks whether the connected buyer is a member of the shopping mall and proceeds with the membership registration process if the buyer is not a member (S102). In this case, membership verification can be done in the usual way by the buyer member entering the 'ID' and 'password'. In addition, as in a typical shopping mall, the present invention can purchase goods even if the member is not a member, but regular registration, which will be described later, is not possible if the member is not a member.

Next, the regular management unit 12 checks the seller is registered as a regular customer to the buyer confirmed the member (S103). In addition, the regular management unit 12 checks whether the regular buyer meets the conditions of subscription as a regular for each seller. For example, if a regular purchaser spams an e-mail sent by the seller, the regular registration may be terminated if the regular purchaser violates the standard subscription condition such as refusing to receive a call. In addition, the buyer registers as a regular if there is a seller who wants to register as a regular. In this case, the regular registration procedure is not necessarily performed only in this step, but at any time while the buyer accesses the shopping mall server 10. In addition, when a buyer, who is a member, is confirmed as a member (ie, logged in) and the seller information registered as a regular is confirmed, it is preferable that only a product of the seller registered as a regular is selected and displayed on the screen of the buyer terminal.

Next, the purchaser may perform various searches for product purchase (S104). For example, the search is not limited to a method of searching for a product of a normal buyer, such as a method of inputting a specific brand name, browsing a regular seller, or entering or clicking a specific category.

Then, the data retrieval unit 14 extracts information about the product and the seller according to the buyer's search and command and displays the extracted information (S105). In this case, it is preferable to display the product of the seller registered as a regular customer first, or to display only the product of the seller registered as a regular page first. Meanwhile, the displayed information includes regular discount information for each product. In addition, as described above, in the case of treating a certain amount of the product discount to the regular as a product selling fee, the discount displayed through the purchaser terminal is preferably an amount less the portion of the product selling fee. For example, in the case described above, if a regular 10% discount of the product price to the regular, and 20% of the discount is received as a product sales fee, the discount rate presented through the actual buyer terminal is guided to 8%.

Next, if the buyer is satisfied with the searched products and apply for a product purchase, the seller sells the corresponding products (S106). In this case, in the case of regulars, it is sold according to the regular discount condition, and in the case of non-standards, it is sold at a normal price. Next, the seller pays the product sales fee to the shopping mall when the product sale is completed (S107). In this case, the commodity sales fee is covered by a portion of the discounted price, if the regular purchases the product at a discount.

Preferred embodiments of the present invention have been described in detail with reference to the accompanying drawings. However, those skilled in the art will understand that various modifications and variations of the present embodiment are possible. Therefore, the scope of the present invention is limited only by the claims which will be described later.

1 is a schematic block diagram of a merchandise sales system according to a preferred embodiment of the present invention.

2 is a block diagram illustrating a configuration of a shopping mall server illustrated in FIG. 1.

3 is a block diagram showing the configuration of the DB server shown in FIG.

4 is a flow diagram schematically showing a product selling method according to a preferred embodiment of the present invention.

Claims (13)

Performing a regular subscription procedure when a predetermined buyer applies for a regular request for a specific seller; Setting a sales condition including a predetermined discount amount provided to a regular registered buyer when selling a product of the specific seller; Selling a product by discounting a product value by at least a portion of the discount amount when an application for purchase of the product is received from the registered buyer; When the product is sold to the registered buyer as a regular, receiving the remaining portion of the discount as a product sales fee Product sales method characterized in that. The method of claim 1, wherein the method further comprises providing product information through a web server, wherein the provided product information includes predetermined discount amount information provided to the registered customer. How to sell your goods. The product selling method according to claim 1 or 2, wherein the regular subscription is subject to the condition that the buyer receives the predetermined information from the seller. 4. The method of claim 3, wherein the predetermined information includes a product promotion email. The method of claim 1 or 2, wherein the predetermined discount amount is formed differently for each seller. The product selling method according to claim 1 or 2, wherein the predetermined discount amount is formed differently for each product sold by each seller. The product selling method according to claim 1 or 2, wherein the predetermined discount amount is formed differently for each buyer subscribed to each seller. The product selling method according to claim 2, wherein in the providing of the product information through the web server, the product information is first displayed on a product of a seller registered as a regular by the buyer. The method of claim 1 or 2, wherein the method comprises the steps of: authenticating a member for any buyer; And And displaying the product information of a predetermined seller registered by the buyer as a regular product on the purchaser terminal in which the member authentication is completed. When a predetermined buyer applies for a regular seller for a particular seller, the regular manager performs a regular subscription procedure and manages the registered regulars, A shopping mall server including a sales condition setting unit configured to set a sales condition including a predetermined discount amount provided to a buyer registered as a regular when selling a product of the specific seller; DB server for storing the regular information and the sale conditions, When the shopping mall server receives a purchase request for the product from the registered buyer, the shopping mall server discounts the product value by at least a portion of the discounted amount, and sells the product to the registered buyer, the discounted amount. The product sales system, characterized in that the remaining portion of the product sales fee provided. The merchandise sales system according to claim 10, wherein the shopping mall server further comprises a member manager which performs a member registration procedure for the buyer and manages a registered member. The method of claim 10 or 11, wherein the shopping mall server further comprises a data retrieval unit for providing the information by searching for the requested product when receiving a request for providing information on a predetermined product through a purchaser terminal. Commodity sales system. The merchandise sales system according to claim 12, wherein the provided information further includes the discount amount information.

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