KR20090092498A - Customer selection based advertisement system and method therefor - Google Patents

Abstract

A client selection type advertisement providing system and a method thereof applying customized advertisement customized advertisement are provided to maximize the advertising effect by selecting recommend advertisement in a thumbnail advertisement list form. A client inclination analysis module(110) selects a plurality of recommendation advertisement based on user information from a video contents providing server(300). An advertisement list and advertisement stream transmitting module(120) produce a plurality of recommendation advertisements selected by the user trend analysis module on the thumbnail advertisement list. An advertisement video which the thumbnail which is selected by the user designates is transmitted from the advertisement list and advertisement stream transport module to user terminals.

Description

CUSTOMER SELECTION BASED ADVERTISEMENT SYSTEM AND METHOD THEREFOR}

The present invention relates to a customer-selectable advertisement providing system and an advertisement providing method. More particularly, the present invention provides a recommendation advertisement list suitable for a user's taste in a wired / wireless video service environment and selects an advertisement that the user wants to see from the advertisement list. The present invention relates to a customer-selectable advertisement providing system and an advertisement providing method capable of maximizing an advertisement effect.

Advertisements have been made in various ways due to the development of mass media such as TV, newspapers and magazines. Recently, with the development of Internet technology and the increase of people using the Internet, it is possible to transmit a large amount of data, such as video advertising, video advertising using the Internet has been in the spotlight.

In general, the video advertising method using the Internet has become a mainstream provider-based advertising method that inserts an advertisement related to the content of the video to be played at random or before playing the video content. However, the provider-centered advertising method has a problem in that the user feels uncomfortable and significantly lowers the advertising effect by delivering a one-way video advertisement that does not match the user's taste or personal interests.

In recent years, attempts have been made to break out of a provider-centered advertising scheme and to perform user-centered advertising. As a representative example, Korean Patent Application No. 10-2001-0001235 uses the information such as sex, age, occupation, education, hobbies, web usage history of members to assign scores to each table to classify members' propensity. Disclosed is a customized advertisement system and method through the Internet for transmitting advertisements suitable for the present invention.

In addition, Patent Application No. 10-2000-0030885 is suitable for this according to the user's personal information (member's gender, age, region, hobby) and advertisement selection tendency information when the user selects the desired video content by accessing through the Internet. Disclosed is a customized advertisement system and method through the Internet that reads an advertisement from an advertisement database and combines the selected content with a user.

However, the customer-customized advertising system and method through the Internet simply provides the advertisement video to the customer by judging the propensity of the subscription member according to the user information, there is a problem that the customer does not provide the actual advertising video.

In particular, the recently presented user-centered advertising method can present an appropriate customized advertisement only when the user is logged in and distinguished, and thus there is a problem in that the user cannot use the video service without logging in.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and when a user uses a video service without logging in, a plurality of information is available based on information available among user information including the location of the user terminal, the time of requesting the video content, and the requested video content information. Make a list of recommended advertisements and provide them to the user, and if the user logs in and uses the video service, finds a similar group of customers who belong to the user based on the user's profile and advertising usage and selects the related customer group. The purpose of the present invention is to perform a customer-selectable advertisement providing system and advertisement providing method for making a plurality of recommended advertisements in a thumbnail list.

In addition, when the user requests viewing of the video content, the present invention may include: i) inserting recommended advertisements in any position of the requested video content stream in the form of a thumbnail ad list, or ii) overlaying a thumbnail ad list ( It is an object of the present invention to perform a customer-selectable advertisement providing system and advertisement providing method, which can be provided simultaneously with a video content stream in the form of an overlay or around a video player.

In order to achieve the above object, the customer-selectable advertisement providing system according to an embodiment of the present invention provides a user with a list of recommended advertisements suitable for the user's taste by interworking with a video content providing server and allowing the user to select a user's preferred advertisement by themselves. A selective advertisement providing system, comprising: a customer propensity analysis module for selecting a plurality of recommendation advertisements based on user information transmitted from the video content providing server; Generating a plurality of recommended advertisements selected by the customer disposition analysis module as thumbnail advertisement lists and transmitting them to the user terminal, and transmitting an advertisement video designated by the thumbnail selected by the user from the thumbnail advertisement list provided to the user terminal to the user terminal. It includes an advertisement list and an advertisement stream transmission module.

Here, the user information may include the time when the user terminal requests the video content from the video content providing server and the requested video content information.

The user information may further include information regarding the position of the user terminal on the point in time when the user terminal requests the video content from the video content providing server.

The client disposition analysis module analyzes the advertisement usage behavior of each user's situation statistically based on the time at which the video content is requested, the requested video content information, and the information on the location of the user terminal on the time at which the video content is requested. Recommend ads can be derived.

When the user terminal is a mobile terminal, the information about the location is determined through a cell ID, and when the user terminal is an internet terminal, the information about the location is preferably obtained through an IP address.

The user information may further include user identification information (ID) and user profile information for identifying the user.

The customer disposition analysis module classifies the customer groups showing similar tendencies by using the user profile, the advertisement usage behavior, and the video content usage behavior, stores them in the user database, and derives a list of recommended advertisements based on the similar disposition customer groups. By storing in a recommendation advertising database for each customer group, it is preferable to generate a plurality of recommended advertisements selected for the corresponding similarity customer group based on the user identification information.

Preferably, the advertisement list and the advertisement stream transmitting module includes information on the number of advertisements to be selected by the user in a related list when making a thumbnail list of the plurality of recommended advertisements selected by the customer disposition analysis module.

The advertisement list and advertisement stream transmission module may continuously transmit related advertisement videos to the user terminal in the order in which the user selects the advertisement thumbnails when there are a plurality of advertisement thumbnails selected by the user.

The user information may further include a teasing time timer information regarding a time point at which the advertisement video is transmitted to the user terminal.

The advertisement list and advertisement stream transmission module may provide an embedded advertisement service for inserting a thumbnail advertisement list after requesting the video content providing server to stop transmitting the video content when the taste time timer expires.

In addition, the ad list and ad stream transmission module, an additional type that adds a thumbnail ad list in the form of an overlay (overlay) or around the video player without requesting the video content providing server to stop the video content before the end of the taste time timer Advertisement services can be provided.

When the advertisement list and advertisement stream transmission module provides the embedded advertisement service, the advertisement list and advertisement stream transmission module may request the continuous transmission of the stopped video content to the video content providing server after transmitting the recommended advertisement selected by the user to the user terminal.

The advertisement list and the advertisement stream transmitting module may transmit a random recommendation advertisement to the user terminal if the user does not select the advertisement thumbnail for a predetermined time after transmitting the thumbnail advertisement list to the user terminal when providing the embedded advertisement service. desirable.

The advertisement list and the advertisement stream transmission module, when providing the supplementary advertisement service, transmits a thumbnail advertisement list to the user terminal and requests the video content providing server to stop transmitting the video content when the taste time timer expires and the advertisement selected by the user. The advertisement video designated by the thumbnail may be transmitted to the user terminal.

The advertisement list and advertisement stream transmission module may transmit any recommendation advertisement to the user terminal unless the user selects an advertisement thumbnail until the taste time timer expires when the supplementary advertisement service is provided.

The random recommendation advertisement is preferably selected from the advertisements included in the thumbnail advertisement list.

Advertisement list and ad stream transmission module, it is preferable to update the user's advertising usage behavior by informing the customer preference analysis module the advertisement usage information selected by the user.

The user terminal may be any one of a personal computer (PC) including a web browser type or a dedicated player, a notebook computer, a PMP, a PDA, a smart phone, a mobile phone.

As another aspect of the present invention, in conjunction with the video content providing server provides a user-selected advertisement providing method for providing a user with a list of recommended advertisements according to the user's taste and the user's preferred advertising, (a) ad list and advertisement Receiving, by the stream transmission module, an advertisement request including user information from the video content providing server receiving the user's video request; (b) transmitting, by the client propensity analysis module, a list of a plurality of recommended advertisements selected based on the user information to the advertisement list and the advertisement stream transmission module according to the request of the advertisement list and the advertisement stream transmission module; (c) generating, by the advertisement list and the advertisement stream transmission module, the list of the recommended advertisements as a thumbnail advertisement list; (d) transmitting, by the advertisement list and the advertisement stream transmission module, the thumbnail advertisement list to a user terminal; (e) transmitting, by the advertisement list and the advertisement stream transmission module, an advertisement video designated by a specific thumbnail from the thumbnail advertisement list to the user terminal; And (f) transmitting, by the advertisement list and advertisement stream transmission module, a notification that the transmission of the advertisement video is completed to the video content providing server.

In the step (a), the user information may include the time when the user terminal requests the video content to the video content providing server and the requested video content information.

In the step (a), the user information may further include information about the position of the user terminal on the point in time when the user terminal requests the video content to the video content providing server.

In the step (a), when the user terminal is a mobile terminal, information about the location is determined through a cell ID, and when the user terminal is an internet terminal, the information about the location is an IP address. This can be figured out.

In the step (b), the user's situational advertisements are statistically used based on the time at which the customer disposition analysis module requests the video content, the requested video content information, and the position of the user terminal on the time of the video content request. It is good to derive the plurality of recommended advertisements by analyzing the behavior.

In the step (a), the user information may further include user identification information (ID) and user profile information for identifying the user.

In the step (b), the customer disposition analysis module classifies the customer group having similar tendency using the user's profile, the advertisement use behavior, and the video content usage behavior, and stores it in the user database and based on each similar disposition customer group. A list of recommended advertisements may be derived and stored in a recommendation advertisement database for each customer group to generate a plurality of recommended advertisements selected for the corresponding similarity customer group based on the user identification information.

In the step (c), when the advertisement list and the advertisement stream transmission module make a thumbnail list of the plurality of recommended advertisements selected by the customer propensity analysis module, information about the number of advertisements to be selected by the user is included in the related list. Can be.

In the step (a), the user information may further include a teasing time timer information relating to the time of transmitting the advertisement video to the user terminal.

In step (d), the advertisement list and the advertisement stream transmission module may provide an embedded advertisement service for inserting a thumbnail advertisement list after requesting the video content providing server to stop transmitting the contents when the taste time timer expires.

In the step (d), the advertisement list and the ad stream transmission module overlay the thumbnail advertisement list in the form of an overlay or around the video player without requesting the video content providing server to stop before the end of the taste time timer. Additional advertising services can be provided in addition to.

In the step (d), when the advertisement list and the advertisement stream transmission module provide the embedded advertisement service, after the recommended advertisement selected by the user is transmitted to the user terminal, transmission of the stopped video content to the video content providing server is continued. It is desirable to request.

In the step (d), if the advertisement list and the ad stream transmission module provides the embedded advertisement service, after the thumbnail advertisement list is transmitted to the user terminal, if the user does not select the advertisement thumbnail for a predetermined time, the user may select an arbitrary advertisement. It is better to transmit to the user terminal.

In the step (d), if the advertisement list and the ad stream transmission module provides the additional advertisement service, after transmitting the thumbnail advertisement list to the user terminal, the video content transmission server stops transmitting the video content to the video content providing server. It is preferable to transmit the advertisement video requested and designated by the advertisement thumbnail selected by the user to the user terminal.

In the step (d), if the advertisement list and advertisement stream transmission module provides the additional advertisement service, if the user does not select an advertisement thumbnail until the taste time timer expires, any recommendation advertisement may be transmitted to the user terminal. have.

In step (e), the arbitrary recommendation advertisement may be selected from the advertisements included in the thumbnail advertisement list.

In the step (e), when there are a plurality of advertisement thumbnails selected by the user, the advertisement list and the advertisement stream transmission module may continuously transmit related advertisement videos to the user terminal in the order in which the user selects the advertisement thumbnails.

In the step (f), the advertisement list and the advertisement stream transmission module may inform the customer propensity analysis module of the advertisement usage information selected by the user to update the advertisement usage behavior of the user.

As described above, the present invention has the effect of maximizing the advertising effect by providing the user with the recommended advertisements in the form of thumbnail advertisement list corresponding to the user's disposition and situation.

1 is a view for explaining a customer-selectable advertisement providing system according to an embodiment of the present invention.

2 and 3 are views for explaining a customer-selectable advertisement providing method using a customer-selectable advertisement providing system according to an embodiment of the present invention.

4 is a view for explaining an example of a method for providing a customer-selectable advertisement different from FIG.

<Description of the symbols for the main parts of the drawings>

100: customer selection advertisement providing system 110: customer disposition analysis module

120: advertisement list and ad stream transmission module 200: user terminal

300: video content providing server

Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention. In the following description and the accompanying drawings, like elements are designated by like reference numerals.

1 is a view for explaining a customer-selectable advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, the customer-selectable advertisement providing system 100 according to an exemplary embodiment of the present invention is connected to a video content providing server 300 which streams and provides video content according to a user's request. And a user terminal 200 requesting an advertisement video of an advertisement content through a wired / wireless internet network or a mobile communication network. The user terminal 200 includes a first user terminal 200a and a second user terminal 200b. Preferably, the first user terminal 200a is any one of a personal computer (PC), a notebook computer, a PMP, a PDA, and a smartphone, and each terminal includes a web browser or a dedicated player and transmits video content and advertisement content. Can be received. Preferably, the second user terminal 200b is a mobile terminal (portable terminal). The second user terminal 200b may include a web browser or a dedicated player, and may transmit and receive video content and advertisement content.

The customer-selectable advertisement providing system 100 is a system for providing the user with a list of recommended advertisements in accordance with the user's taste in conjunction with the video content providing server 300 and allowing the user to select a user's preferred advertisement by themselves. ) And the advertisement list and the advertisement stream transmission module 120.

The customer disposition analysis module 110 generates a plurality of recommendation advertisements based on user information transmitted from the video content providing server 300. The user information is information transmitted by the video content providing server 300 together with the advertisement request to the advertisement list and the ad stream transmission module 120 when the user terminal 200 requests the video to the video content providing server 300. The location information of the user terminal 200, request time and request video information may be included and stored in the user DB.

The situation information includes not only the location of the user terminal 200 but also information about the time when the user terminal 200 requested the video content to the video content providing server 300 and the genre of the requested video content. For example, based on time information such as month, day, and time requested by the user, and regional information such as province, city, ward, county, dong, and eup, the user can select a certain video in a certain region at what time and at what time. It is possible to know whether the content is requested and statistical classification is possible. The customer disposition analysis module 110 may derive a plurality of recommendation advertisements suitable for the user's situation through the situation information.

The statistical analysis of the correlation between the user's situation and the advertising usage behavior is stored, managed and updated in the DB of recommendation advertisements by user TPO. If the user terminal 200 is a mobile terminal, the information about the location may be determined through a cell ID. If the user terminal 200 is a terminal assigned an IP address, the information about the location may provide video content. The server 300 may be an IP address obtained from the terminal.

The customer disposition analysis module 110 according to the embodiment of the present invention uses the situation information of the user when the user does not subscribe to the video content providing service, for example, when using the video service without logging in from the portal screen of the web browser. By selecting a plurality of recommended advertisements.

Meanwhile, the user information may further include user identification information (ID) and user profile information for identifying a user, and may be obtained from the video content providing server 300 when the user logs in to the video content providing service. have. Accordingly, when the user logs in to the video content providing service, the customer disposition analysis module 110 receives user identification information (ID) from the video content providing server 300 and user profile information according to the user's subscription to the video content providing service. Can be sent. In this case, the profile information of the user includes information about personal information such as gender, age, social security number, address, hobby, telephone number, preferred advertisement field, and preferred content genre.

In addition, the customer disposition analysis module 110 may collect the advertising content requested by the user from time to time to determine the advertisement usage behavior, and stores the identified advertisement usage behavior in the advertisement usage behavior DB.

Accordingly, the customer propensity analysis module 110 classifies the customer group having similar tendencies based on information such as the profile of the user received from the video content providing server 300 and the advertisement usage behavior of the user stored in the advertisement usage behavior DB. And derive a list of recommended advertisements based on common interests of each similarity customer group, store them in the recommended advertisement DB for each customer group, and store similarity customer group information for each user in the user DB, based on the user identification information. A plurality of recommendation advertisements selected for the similarity customer group may be generated.

The advertisement list and the advertisement stream transmission module 120 generates thumbnail advertisement lists based on the plurality of recommendation advertisements selected by the customer propensity analysis module 110 and transmits them to the user terminal 200. In addition, when the user selects a preferred advertisement from the thumbnail advertisement list received through the user terminal 200, the advertisement list and the advertisement stream transmission module 120 receive corresponding information and receive an advertisement video designated by the selected thumbnail. Send to the terminal.

The video content providing server 300 may control a time to taste the video requested by the user before transmitting the advertisement video by using the taste time timer. The taste time information may be included in user information that is provided together when the video content providing server 300 requests an advertisement from the advertisement list and the advertisement stream transmission module 120. Therefore, the advertisement list and the advertisement stream transmission module 120 may insert the advertisement video at any position of the video content transmitted from the video content providing server 300 to the user terminal 200 according to the taste time information.

For example, when the taste time timer is set to '0', that is, when there is no taste time for the video content requested by the user, the advertisement list and the ad stream transmission module 120 may provide the user with the video content providing server 300. Before transmitting the stream of video content according to the request of the user terminal 200 to present a thumbnail advertisement list to the user terminal 200 and transmits the selected advertising video to the user terminal 200 first.

On the other hand, when the taste time timer is set to infinity, that is, when the taste time for the video content requested by the user is infinite, the ad list and ad stream transmission module 120 is the video content providing server 300 to the user's request Accordingly, the thumbnail advertisement list and the advertisement video are not transmitted to the user terminal 200 until the video content is transmitted to the user terminal. The above-described advertisement video information may be stored in the advertisement usage DB and used to update and analyze the advertisement usage behavior of the user.

As such, the customer-selectable advertisement providing system 100 according to an embodiment of the present invention may provide a thumbnail advertisement list recommended to the user and an advertisement video selected by the user at an arbitrary position of the video content requested by the user according to the taste time timer. Can be.

2, 3 and 4 are views for explaining a customer-selectable advertisement providing method using a customer-selectable advertisement providing system according to an embodiment of the present invention.

2, 3 and 4, the customer-selectable advertisement providing method using the customer-selectable advertisement providing system according to an embodiment of the present invention is linked to the video content providing server 300 to recommend a list of recommended advertisements for the user's taste An advertisement providing method for providing a user and selecting a user's preferred advertisement by itself, (a) the advertisement list and the ad stream transmission module 120 receives user information from the video content providing server 300 that receives the user's video request. Receiving an advertisement request including the step (S100), (b) the customer propensity analysis module 110 lists a plurality of recommended advertisements selected based on the user information according to the request of the advertisement list and the ad stream transmission module 120 Step (S110), (c) the advertisement list and the ad stream transmission module 120 to the advertisement list and the ad stream transmission module 120 to the thumbnail advertisement list as a list of recommended advertisements. Step (S120), (d) the advertisement list and the ad stream transmission module 120 transmits the thumbnail advertisement list to the user terminal 200 (S130), (e) the advertisement list and the ad stream transmission module 120 ) Transmitting the advertisement video designated by the thumbnail selected by the user from the thumbnail list to the user terminal 200 (S140), and (f) the advertisement list and the advertisement stream transmission module 120 indicating that the transmission of the advertisement video is completed. And transmitting the notification to the video content providing server 300 (S150).

In more detail, in step (a) (S100), the advertisement list and the advertisement stream transmission module 120 together with the advertisement request from the video content providing server 300 according to the video request of the user terminal 200. Receive user information. At this time, when the user terminal 200 goes through the process of subscribing to the video content providing service and logging in (ID / PW) before making a video request to the video content providing server 300, the user's identification information ( ID). Since user information has been described in detail above, it is omitted. Thereafter, the video content providing server 300 checks the taste time timer after making an advertisement request, and starts transmitting the video stream requested by the user to the user terminal 200 when the taste time timer is set to greater than '0'. When set to '0', the video content providing server 300 waits without transmitting the related video until the advertisement list and the ad stream transmitting module 120 request to start the video transmission. Meanwhile, when the advertisement list and the advertisement stream transmission module 120 receive the advertisement request from the video content providing server 300, the advertisement list and the advertisement stream transmitting module 120 operate the taste time timer with the taste time timer information included in the user information.

In step (b) (S110), the customer propensity analysis module 110 receives a recommendation list of advertisements from the advertisement list and the advertisement stream transmission module 120, and based on the user information from the recommendation advertisement DB by the customer group or the recommendation advertisement DB by the user TPO. The selected recommendation advertisement list is transmitted to the advertisement list and the advertisement stream transmission module 120.

Therefore, in step (c) (S120), the advertisement list and the ad stream transmitting module 120 generate the recommended advertisement list received from the customer disposition analysis module 110 in the form of thumbnail advertisement list in step (b) (s110). do. When making the recommended advertisements as thumbnail advertisement lists, the advertisement list and the advertisement stream transmission module may include information on the number of advertisements to be selected by the user in the related list.

In step (d) (S130), based on the manner in which the advertisement list and the advertisement stream transmission module 120 expresses the thumbnail advertisement list on the user terminal 200, as shown in FIG. An insertable advertisement service for inserting an advertisement list and an additional advertisement service for providing a thumbnail advertisement list in an overlay form or around the video player without interrupting the video content stream requested by the user as shown in FIG. 4 may be provided.

As shown in FIG. 3, the advertisement list and the ad stream transmitting module 120 waits when the teasing time timer expires when providing the interstitial advertisement service, and tastes the video stream requested by the user to the video content providing server 300. After receiving the response by notifying that the time is over and requesting to pause the transmission, the thumbnail advertisement list may be transmitted to the user terminal 200.

In addition, the advertisement list and the ad stream transmission module 120 transmits a thumbnail advertisement list to the user terminal 200 when providing the embedded advertisement service, and then, if the user does not select the advertisement thumbnail for a predetermined time, the user may receive an arbitrary recommendation advertisement. It may be transmitted to the terminal 200.

Meanwhile, as shown in FIG. 4, the advertisement list and the advertisement stream transmitting module 120 transmit the thumbnail advertisement list to the user terminal 200 without any control command to the video content providing server 300 when providing the additional advertisement service. Can be.

The advertisement list and the ad stream transmission module 120 monitors whether the teaser time timer expires after transmitting the thumbnail advertisement list to the user terminal 200 when providing an additional advertisement service, and at the end of the video content providing server 300 After receiving the response by notifying that the taste time of the video stream requested by the user is ended and receiving a response, the advertisement video designated by the advertisement thumbnail selected by the user may be transmitted to the user terminal 200 (S140).

In addition, the advertisement list and advertisement stream transmission module 120 may transmit any recommended advertisement to the user terminal 200 when the user does not select an advertisement thumbnail until the taste time timer expires when the supplementary advertisement service is provided.

In addition, in both the interstitial advertisement service and the supplementary advertisement service, the advertisement list and the advertisement stream transmission module 120 continuously output related advertisement videos according to the order in which the user selects the advertisement thumbnail when the advertisement thumbnail is selected by the user. ) Can be sent.

In the interstitial advertising service and the supplementary advertising service, any recommended advertisement may be an advertisement included in a thumbnail list, and the user terminal 200 may be a personal computer (PC) including a web browser or a dedicated player, a laptop, a PnP, a PDA, a smart phone. It can be either mobile phone.

In step (e) (S140), the advertisement list and the ad stream transmission module 120 transmits the advertisement video designated by the thumbnail selected by the user from the thumbnail advertisement list to the user terminal 200. At this time, the advertisement list and the ad stream transmission module 120 may notify the customer propensity analysis module 110 of the advertisement usage information selected by the user to update the advertisement usage behavior of the user. As described above, when the advertisement list and the ad stream transmission module 120 provide the embedded advertisement service, and do not receive the thumbnail selection information from the user terminal 200 for a predetermined time, the advertisement list and the advertisement stream transmission module 120 may generate a random recommendation advertisement from the thumbnail advertisement list. The selected advertisement video may be transmitted to the user terminal 200. In addition, when the advertisement list and the ad stream transmission module 120 provides the additional advertisement service, if the user does not select an advertisement thumbnail until the teasing time timer expires, the advertisement list and the ad stream transmitting module 120 transmit a random recommendation advertisement to the user terminal 200. Can be.

In step (f) (S150), after receiving the confirmation from the user terminal 200 that the advertisement list and the advertisement stream transmission module 120 have completed the transmission of the advertisement video, the video content of the advertisement video is completed. It transmits to the providing server 300. Accordingly, the video content providing server 300 may transmit the video of the video content to the user terminal 200 after the teaser video.

As described above, the technical configuration of the present invention described above will be understood by those skilled in the art that the present invention can be implemented in other specific forms without changing the technical spirit or essential features of the present invention.

Therefore, the exemplary embodiments described above are to be understood as illustrative and not restrictive in all respects, and the scope of the present invention is indicated by the appended claims rather than the foregoing detailed description, and the meaning and scope of the claims are as follows. And all changes or modifications derived from the equivalent concept should be interpreted as being included in the scope of the present invention.

Claims (37)

It is a customer-selectable advertisement providing system that provides the user with a list of recommended advertisements according to the user's taste and selects the user's preferred advertisement by interworking with the video content providing server. A customer disposition analysis module that selects a plurality of recommendation advertisements based on user information transmitted from the video content providing server; Generating a plurality of recommended advertisements selected by the customer disposition analysis module as thumbnail advertisement lists and transmitting them to the user terminal, and transmitting an advertisement video designated by the thumbnail selected by the user from the thumbnail advertisement list provided to the user terminal to the user terminal. Ad List and Ad Stream Transport Module Customer-selectable advertisement providing system comprising a. The method according to claim 1, The user information, And wherein the user terminal requests the video content from the video content providing server and the requested video content information. The method according to claim 2, The user information, And the information regarding the position of the user terminal on the point in time when the user terminal requests the video content from the video content providing server. The method according to claim 3, The customer disposition analysis module, Deriving the plurality of recommended advertisements by analyzing the user's usage status of each situation statistically based on the time of requesting the video content, the requested video content information, and the information on the location of the user terminal on the time of requesting the video content. Characterized by the customer selective advertisement providing system. The method according to claim 3, If the user terminal is a mobile terminal, Information about the location is determined through a cell ID, If the user terminal is an internet terminal, Customer-selectable advertisement providing system, characterized in that the information about the location to obtain through the IP address. The method according to claim 1, The user information, And a user identification information (ID) capable of identifying the user and user profile information. The method according to claim 6, The customer disposition analysis module, Classify customer groups that show similar tendency using user profile, advertising usage behavior and video content usage behavior, store them in user database, and derive a list of recommended advertisements based on each similar customer group, And storing and generating a plurality of recommendation advertisements selected in a corresponding similarity customer group based on the user identification information. The method according to claim 1, The ad list and ad stream transmission module, And a number list of advertisements to be selected by the user in a related list when making a thumbnail list of the plurality of recommended advertisements selected by the customer disposition analysis module. The method according to claim 8, The ad list and ad stream transmission module, And a plurality of advertisement thumbnails selected by the user, wherein the advertisement video is continuously transmitted to the user terminal in accordance with the order in which the user selects the advertisement thumbnails. The method according to claim 3 and 6, The user information, The customer-selectable advertisement providing system, characterized in that it further comprises a teasing time timer information relating to the timing of transmitting the advertising video to the user terminal. The method according to claim 10, The advertisement list and advertisement stream transmission module, When the taste time timer expires, the customer-selectable advertising system, characterized in that it provides an interstitial advertising service that inserts a thumbnail ad list after requesting the video content transmission server to stop the video content transmission. The method according to claim 10, The advertisement list and advertisement stream transmission module, Customer-selected advertising, which provides an additional advertising service that adds a thumbnail ad list in the form of an overlay or around the video player without requesting the video content providing server to stop transmitting the video content before the taste time timer expires. system. The method according to claim 11, The advertisement list and advertisement stream transmission module, In the case of providing the interstitial advertisement service, the user-selectable advertisement system characterized by requesting the continuous transmission of the stopped video content to the video content providing server after transmitting the recommended advertisement selected by the user to the user terminal. The method according to claim 12, The advertisement list and advertisement stream transmission module, In the case of providing the embedded advertisement service, if the user does not select an advertisement thumbnail for a predetermined time after transmitting the thumbnail advertisement list to the user terminal, the customer-selectable advertisement system characterized in that it transmits a recommendation advertisement to the user terminal. The method according to claim 12, The advertisement list and advertisement stream transmission module, In the case of providing the supplementary advertising service, after the thumbnail time list is sent to the user terminal, when the taste time timer expires, the video content providing server is requested to stop transmitting the video content, and the advertisement video designated by the advertisement thumbnail selected by the user is sent to the user terminal. Customer-selectable advertising system, characterized in that the transmission The method according to claim 12, The advertisement list and advertisement stream transmission module, In the case of providing the additional advertisement service, if the user does not select the advertisement thumbnail until the taste time timer expires, the customer-selectable advertisement system characterized in that it transmits a random recommendation advertisement to the user terminal. The method according to claim 14 and 16, The random referral ad, Customer-selectable advertisement providing system, characterized in that for selecting among the ads included in the thumbnail ad list. The method according to claim 1, Ad list and ad stream delivery module, Customer-selected advertisement providing system, characterized by updating the user's advertising usage behavior by informing the customer preference analysis module of the advertisement usage information selected by the user. The method according to claim 1, The user terminal, Customer-selectable advertisement providing system, characterized in that any one of a personal computer (PC), laptop, PMP, PDA, smart phone, mobile phone including a web browser form or a dedicated player. As a method of providing a customer-selectable advertisement that provides the user with a list of recommended advertisements in accordance with the user's taste and selects the user's preferred advertisement by interworking with a video content providing server, (a) receiving, by the advertisement list and advertisement stream transmission module, an advertisement request including user information from the video content providing server receiving the user's video request; (b) transmitting, by the client propensity analysis module, a list of a plurality of recommended advertisements selected based on the user information to the advertisement list and the advertisement stream transmission module according to the request of the advertisement list and the advertisement stream transmission module; (c) generating, by the advertisement list and the advertisement stream transmission module, a list of the recommended advertisements as a thumbnail advertisement list; (d) transmitting, by the advertisement list and the advertisement stream transmission module, the thumbnail advertisement list to a user terminal; (e) transmitting, by the advertisement list and the advertisement stream transmission module, an advertisement video designated by a specific thumbnail from the thumbnail advertisement list to the user terminal; And (f) the advertisement list and the advertisement stream transmission module transmitting a notification to the video content providing server that the transmission of the advertisement video is completed. Customer-selectable advertisement providing method comprising a. The method of claim 20, In step (a), The user information is a customer-selected advertisement providing method characterized in that the user terminal includes a request for the video content to the video content providing server and the requested video content information. The method according to claim 21, In step (a), The user information is a customer-selective advertisement providing method further comprises information on the position of the user terminal on the point in time when the user terminal requests the video content to the video content providing server. The method according to claim 22, In step (a), If the user terminal is a mobile terminal, The information regarding the location is determined through a cell ID, and when the user terminal is an internet terminal, the information about the location is determined through an IP address. The method according to claim 22, In step (b), The plurality of customer preference analysis modules analyze the advertisement usage status of each user situation statistically based on the information on the time of requesting the video content, the requested video content information, and the location of the user terminal on the time of requesting the video content. Customer-selective advertisement providing method characterized by deriving a recommendation advertisement. The method of claim 20, In step (a), The user information, And a user identification information (ID) capable of identifying the user and user profile information. The method according to claim 25, In step (b), The customer disposition analysis module classifies the customer groups showing similar tendencies using the user profile, the advertisement usage behavior, and the video content usage behavior, stores them in the user database, and derives a list of recommended advertisements based on the similar disposition customer groups. And storing a plurality of recommendation advertisements selected in a similar similarity customer group based on the user identification information by storing in the recommendation advertisement database for each star. The method of claim 20, In step (c), When the advertisement list and the ad stream transmission module to create a thumbnail list of the plurality of recommendation advertisements selected by the customer disposition analysis module, the customer-selected advertisement, characterized in that including the information on the number of advertisements to be selected by the user in the relevant list How to Provide. The method according to claim 22 and 25, In step (a), The user information is a customer-selective advertisement providing method further comprises a teasing time timer information on the time point of transmitting the advertisement video to the user terminal. The method according to claim 28, In step (d), And the advertisement list and advertisement stream transmission module provides an interstitial advertisement service for inserting a thumbnail advertisement list after requesting the video content providing server to stop transmitting the contents when the taste time timer expires. The method according to claim 28, In step (d), The ad list and ad stream transmission module adds a thumbnail ad list in the form of an overlay (overlay) or around the video player without requesting the video content providing server to stop before the end of the taste time timer. Customer-selective advertisement providing method, characterized in that provided. The method of claim 29, In step (d), When the advertisement list and the ad stream transmission module provides the embedded advertising service, the client characterized in that the request for continued transmission of the video content stopped to the video content providing server after transmitting the recommended advertisement selected by the user to the user terminal How to provide optional ads. The method of claim 29, In step (d), When the advertisement list and the advertisement stream transmission module provide the embedded advertisement service, after transmitting a thumbnail advertisement list to the user terminal, if the user does not select the advertisement thumbnail for a predetermined time, the advertisement advertisement may be transmitted to the user terminal. Customer-selectable advertisement providing method. The method of claim 30, In step (d), When the advertisement list and the ad stream transmission module provide the additional advertisement service, after the thumbnail time list is sent to the user terminal, when the taste time timer expires, the advertisement contents thumbnail is requested by the video content providing server and the user selected advertisement thumbnail. The customer-selected advertisement providing method characterized in that the transmission of the specified advertising video to the user terminal. The method of claim 30, In step (d), When the advertisement list and advertisement stream transmission module provides the additional advertisement service, if the user does not select an advertisement thumbnail until the taste time timer expires, the customer-selected advertisement may be transmitted to the user terminal. How to Provide. The method according to claim 32 and 34, In step (e) above, The random recommendation advertisement is a customer-selected advertisement providing method, characterized in that for selecting among the ads included in the thumbnail advertisement list. The method of claim 20, In step (e) above, If the advertisement list and the ad stream transmission module has a plurality of advertisement thumbnails selected by the user, characterized in that the user continuously transmits the associated advertising video in the order of selecting the advertisement thumbnail to the user terminal.  The method of claim 20, In step (f) above, Advertisement list and ad stream transmission module to inform the customer preference analysis module selected advertisement usage information to update the user's advertising usage, characterized in that the customer selected advertising providing method.