KR20090083697A - System and method for providing advertisement information using character message - Google Patents

System and method for providing advertisement information using character message Download PDF

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Publication number
KR20090083697A
KR20090083697A KR1020080009660A KR20080009660A KR20090083697A KR 20090083697 A KR20090083697 A KR 20090083697A KR 1020080009660 A KR1020080009660 A KR 1020080009660A KR 20080009660 A KR20080009660 A KR 20080009660A KR 20090083697 A KR20090083697 A KR 20090083697A
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South Korea
Prior art keywords
text message
mobile communication
advertisement information
advertisement
communication terminal
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KR1020080009660A
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Korean (ko)
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김창호
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(주) 호미인터랙티브
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Priority to KR1020080009660A priority Critical patent/KR20090083697A/en
Publication of KR20090083697A publication Critical patent/KR20090083697A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/325—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices using wireless networks
    • G06Q20/3255—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices using wireless networks using mobile network messaging services for payment, e.g. SMS
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W80/00—Wireless network protocols or protocol adaptations to wireless operation
    • H04W80/08—Upper layer protocols
    • H04W80/12—Application layer protocols, e.g. WAP [Wireless Application Protocol]

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  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Signal Processing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

The present invention relates to a method and a system for providing advertisement information using a text message. The method for providing advertisement information using a text message of the present invention includes a text message server that transmits a text message transmitted from an originating mobile communication terminal to a receiving mobile communication terminal. After the reception, the text message server transmits the received text message to the ad server managing the advertisement information when the receiving mobile communication terminal is subscribed to the advertisement information providing service using the text message. Based on the operation of the receiving mobile communication terminal based on the selection of the advertisement information that can be connected to the link connection through the WAP (WAP), and to provide to the text message server, the text message server inserts the advertisement information provided from the advertising server into the text message received By transmitting to the receiving mobile communication terminal, Users can view the advertising information contained in text messages and can be provided through an additional service through advertising information by the links connecting them to the foundation.

Description

Method and system for providing advertisement information using text message {System and Method for providing advertisement information using character message}

The present invention relates to a method and a system for providing advertisement information using a text message, and more particularly, to a text message transmitted from an outgoing mobile communication terminal, which can insert and provide information requested by a service in a receiving mobile communication terminal. The present invention relates to a method and system for providing advertisement information using a message.

Recently, a mobile communication terminal such as a mobile phone has been developed into a portable information device having a variety of multimedia functions in addition to the existing voice call function level. Accordingly, recently released mobile communication terminals are generally equipped with functions capable of transmitting and receiving multimedia data such as texts or photos, voices, songs, movies, etc., in addition to simple voice calls. In the case of a text message transmission / reception technology, a mobile communication terminal provides a function of transmitting and receiving a long message as well as a short message.

1 is a diagram schematically illustrating an example of transmitting and receiving text messages using a mobile communication terminal.

As shown, the outgoing mobile communication terminal 10 according to the input command 'Gildongah. What are you doing? Get a call. 'Create and send outgoing text message 22. The outgoing text message 22 to be transmitted is received by the receiving mobile communication terminal 30 via a mobile communication network and a message center. At this time, the text message received by the receiving mobile communication terminal 30 is a received text message 24 having the same contents as the outgoing text message 22.

As described above, the text message received by the receiving mobile communication terminal 30 through the mobile communication network using the calling mobile communication terminal 10 has the same content as that of the text message input and transmitted by the calling party. Accordingly, the utilization of the received text message 24 is only that the user of the receiving mobile communication terminal 30 confirms the contents of the received text message 24.

Therefore, the present invention is not limited to the contents of the text message input and transmitted by the originating mobile communication terminal 10, and a method for providing a variety of additional information to the receiving mobile communication terminal 30 when transmitting a text message is required.

An object of the present invention for solving the above problems is to use a text message that can additionally provide additional information requested by the receiving mobile communication terminal to the text message transmitted from the originating mobile communication terminal to the receiving mobile communication terminal. The present invention provides a method and system for providing insertion of additional information.

Another object of the present invention, the advertisement information using the text message that can be provided by inserting the advertisement information set to the receiving mobile communication terminal subscribed to the advertisement information receiving service in the text message transmitted from the outgoing mobile communication terminal to the receiving mobile communication terminal An insert providing method and a system thereof are provided.

In accordance with an aspect of the present invention, a method for providing an advertisement insertion service into a text message is provided. ; (b) inserting advertisement information capable of a link connection by the manipulation of the receiving mobile communication terminal into the text message received by the text message server; And (c) the text message server transmitting the text message into which the advertisement information is inserted, to the receiving mobile communication terminal.

In the method of providing an advertisement insertion text message, the text message server selects the advertisement information to be inserted into the text message based on the contents of the text message in step (b).

In the present embodiment, the step (b) may include: (b-1) determining, by the text message server, whether the receiving mobile communication terminal is subscribed to an advertisement providing service using the text message; And (b-2) inserting the advertisement information into the text message when the text message server is subscribed to the advertisement providing service.

 In this case, in the step (b-2), when the text message server is subscribed to the advertisement providing service, the content of the text message is transmitted to an advertisement server that manages advertisement information to be inserted into the text message. Requesting advertisement information based on the; And when the text message server receives the advertisement information requested from the advertisement server, inserting the received advertisement information into the text message.

In the method of providing an advertisement insertion text message, the advertisement server selects the advertisement information and provides the advertisement information to the text message server or inserts the advertisement information into the text message and transmits the advertisement information to the receiving mobile terminal. The method further includes the step of performing the predetermined billing process according to the provision amount of the advertisement information or the link connection amount of the advertisement information.

In accordance with another aspect of the present invention, there is provided a method for providing an advertisement insertion service into a text message. The method includes: (a) receiving a text message sent by a calling mobile terminal to a receiving mobile terminal. step; (b) the text message server determining whether the receiving mobile communication terminal is subscribed to an advertisement information providing service using the text message; (c) the text message server transmitting the text message to an advertisement server managing advertisement information to be inserted into the text message when the receiving mobile communication terminal is subscribed to the advertisement providing service; (d) selecting, by the advertisement server, advertisement information capable of link connection by operating the receiving mobile communication terminal based on the contents of the text message; And (e) inserting the advertisement information selected by the advertisement server into the text message and transmitting the inserted advertisement information to the receiving mobile communication terminal.

On the other hand, a mobile communication system for inserting and providing an advertisement in a text message according to an embodiment of the present invention for achieving the above object, and manages the advertisement information for transmission to the receiving mobile communication terminal included in the text message; And an advertisement server selecting and providing the advertisement information capable of link connection by operating the receiving mobile communication terminal based on the contents of the text message. And requesting the advertisement server to provide the advertisement information based on the contents of the text message by receiving the text message sent by the calling mobile communication terminal to the receiving mobile communication terminal, and correspondingly providing the advertisement from the advertisement server. And a text message server which inserts information into the text information and transmits the information to the receiving mobile communication terminal.

A mobile communication system for inserting and providing an advertisement in a text message according to another embodiment of the present invention for achieving the above object, when the originating mobile communication terminal receives a text message sent to the receiving mobile communication terminal, A text message server for requesting transmission of the advertisement information capable of link connection by inserting into the text message an advertisement information capable of link connection by operating the mobile communication terminal based on the content of the text message; And an advertisement for selecting link information by link operation connection by the operation of the mobile communication terminal based on the contents of the text message and inserting the advertisement information into the text message and transmitting the selected advertisement information to the receiving mobile communication terminal according to the request of the text message server. Include a server.

The advertisement server for inserting and providing an advertisement in a text message according to an embodiment of the present invention for achieving the above object, can be inserted into a text message and transmitted to the mobile communication terminal and linked by the operation of the mobile communication terminal An advertisement database for storing and managing advertisement information that can be connected and connected; A communication unit configured to receive the text message including a content request for providing the advertisement information from a text message server managing the transmission of the text message; An advertisement selecting unit which selects corresponding advertisement information based on contents of the text message from the advertisement database; And a controller configured to insert the advertisement information transmitted by the text message server, which transmits the selected advertisement information to the text message server, through the communication unit to the text message and transmit the selected advertisement information to the mobile communication terminal.

According to the present invention, when a request for transmission of a text message requested to be transmitted from the originating mobile terminal to the receiving mobile terminal is requested, the content of the text message is transmitted to the receiving mobile terminal subscribed to the advertisement information providing service. By selecting the advertisement information that can be connected to the link based on the inserted into the text message and transmitting the advertisement information, the user can check the advertisement information included in the text message through the receiving mobile communication terminal, and based on the advertisement information Additional services may be provided.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be noted that the same elements in the figures are represented by the same numerals wherever possible. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention will be omitted.

2 is a diagram schematically illustrating a concept of an advertisement information providing method using a text message according to an embodiment of the present invention.

As shown, the advertisement information providing method using the text message of the present invention, the outgoing mobile terminal 100 is' Kil Dong Ah. What are you doing? Please insert the advertisement information into the outgoing text message 220 called "Send a call" and transmits the received text message 240 to the receiving mobile communication terminal 300.

In this case, the received text message 240 includes the reception guide information 242 for the outgoing text message 220, the inserted advertisement information 244, and the message contents 246 of the outgoing text message 220.

In the present invention, the receiving mobile communication terminal 300 is a terminal subscribed to a service that additionally receives advertisement information upon receipt of a text message, and rewards such as 'one free text payment' upon receipt of the text message with the advertisement information. Information 260 may be provided.

3 is a block diagram schematically showing the overall configuration of a system for providing advertisement information using a text message according to a preferred embodiment of the present invention.

As shown, the advertisement information providing system using a text message is configured to include the outgoing mobile communication terminal 100, the receiving mobile communication terminal 300, the message center 400, and the advertising server 500. Since the system of the present invention having such a configuration is configured through the mobile communication networks 50 and 60 and the Internet network 70, the entire system may be referred to as a mobile communication system.

The outgoing mobile communication terminal 100 inputs a text message according to an input command and transmits it to the telephone number of the receiving mobile communication terminal 300. The text message transmitted from the originating mobile communication terminal 100 is received by the message center 400 via the mobile communication network 50.

The message center 400 performs a relay function for transmitting a text message transmitted from the calling mobile communication terminal 100 and the receiving mobile communication terminal 300 through the mobile communication networks 50 and 60 to a destination. Accordingly, the message center 400 determines whether the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service based on the text message received from the calling mobile communication terminal 100.

If the receiving mobile communication terminal 300 is not subscribed to the advertisement information providing service, the message center 400 receives the text message transmitted from the calling mobile communication terminal 100 via the mobile communication network 60 and receives the receiving mobile communication terminal ( 300). If the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service, the message center 400 is included in the text message transmitted from the outgoing mobile communication terminal 100 to the advertisement server 500 via the Internet network 70. We request that you select and provide advertisement information based on the contents.

The advertisement server 500 stores and manages advertisement information to be inserted into a text message. The advertisement server 500 analyzes the contents included in the text message transmitted from the originating mobile communication terminal 100 at the request of the message center 400, selects the advertisement information, and provides the selected advertisement information to the message center 400.

The message center 400 inserts the advertisement information provided from the advertisement server 500 into a text message transmitted from the originating mobile communication terminal 100 and transmits it to the receiving mobile communication terminal 300 via the mobile communication network 60. In this case, the text message to which the advertisement information is inserted and transmitted to the receiving mobile communication terminal 300 has a long message service (LMS) format.

Thereafter, the receiving mobile communication terminal 300 receiving the text message with the advertisement information inserted therein displays the advertisement information and the text message on the screen. In this case, when a link access command for advertisement information is input, the receiving mobile communication terminal 300 accesses a linked site through a wireless Internet access method such as WAP (WAP: Wireless Application Protocol) to provide additional information about advertisement information. It is provided.

4 is a block diagram illustrating a configuration example of the message center 400 of FIG. 3 according to an exemplary embodiment of the present invention in more detail.

As shown, the message center 400 of the present embodiment includes a control unit 410, a Short Message Service Center (SMSC) 420, a multimedia message service center (MMSC) 430, a communication unit 440, and an advertisement service management unit ( 450, and a storage unit 460.

The controller 410 controls the insertion and provision of advertisement information for a text message to be transmitted to the receiving mobile communication terminal 300.

When the text message is a short message, the SMSC 420 transmits the short text message to the receiving mobile communication terminal 300.

When the text message is a multimedia message such as a long message service (LMS), the MMSC 430 transmits a long text message to the receiving mobile terminal 300.

The communication unit 440 communicates with the advertisement server 500 through the Internet network 70. The advertisement service manager 450 manages subscription of the advertisement information providing service for the receiving mobile communication terminals, and information on the receiving mobile communication terminals subscribed to the advertisement information providing service and the users corresponding thereto.

The storage unit 460 stores information on mobile communication terminals and users corresponding to the advertisement information providing service managed by the advertisement service manager 450.

The control unit 410 is based on the information stored in the storage unit 460, the mobile terminal of the receiving mobile communication terminal 300 included in the text message transmitted from the outgoing mobile communication terminal 100 through the mobile communication network 50 Based on the phone number, it is determined whether the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service.

If the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service, the control unit 410 provides the advertisement information based on the contents included in the text message through the communication unit 440 via the Internet network 70. Ask the ad server 500.

On the other hand, when the advertisement information selected from the advertisement server 500 based on the contents included in the text message is received through the communication unit 440, the controller 410 inserts the received advertisement information into the text message. In this case, when the text message in which the advertisement information is inserted is a long message, the controller 410 requests the MMSC 430 to transmit the text message in which the advertisement information is inserted to the receiving mobile communication terminal 300. Accordingly, the MMSC 430 transmits the text message including the advertisement information to the receiving mobile communication terminal 300 through the mobile communication network 60 at the request of the controller 410.

5 is a block diagram illustrating in more detail an example of the configuration of the advertisement server 500 of FIG. 3 according to an exemplary embodiment of the present invention.

As shown, the ad server 500, the control unit 510, the communication unit 520, the advertisement database (DB) 530, the advertisement registration unit 540, the advertisement management unit 550, the advertisement selection unit 560, and It is configured to include a charging unit 570.

The controller 510 controls the overall operation of the advertisement server 500 for providing advertisement information using a text message.

The communication unit 520 communicates with the message center 400 through the Internet network 70 to receive request information of advertisement information based on the contents of the text message transmitted from the message center 400, The advertisement information selected according to the command is transmitted to the message center 400.

The advertisement database (DB) 530 stores advertisement information to be advertised by inserting it into a text message from the advertisement requesting terminals or the advertisement clients and providing the same to the mobile communication terminals. In addition, the advertisement database 530 stores information about the advertisement requesters who requested the advertisement of the advertisement information.

The advertisement registration unit 540 stores and registers the advertisement information requested for the advertisement using the text message from the advertisement requesting terminals together with the advertisement client information in the advertisement database 530.

The advertisement manager 550 manages the advertisement information stored in the advertisement database 530 based on the advertisement request information of the advertisement client. For example, the advertisement manager 550 manages the advertisement information stored in the advertisement database 530 based on the number of advertisements, the advertisement time, the advertisement target, the advertisement period, and the like for the advertisement information contracted with the advertisement client.

The advertisement selector 560 selects corresponding advertisement information from the advertisement database 530 based on the contents of the text message transmitted from the message center 400 under the control of the controller 510. Accordingly, the controller 510 transmits the selected advertisement information to the message center 400.

As the billing unit 570 provides the advertisement center selected based on the contents of the text message to the message center 400, the billing unit 570 is promised to the advertisement client who requested the advertisement for the advertisement information provided to the message center 400. Handle the billing. In this case, the charging unit 570 inserts the advertisement information provided in the message center 400 into the text message, transmits the received advertisement information to the receiving mobile communication terminal 300, and then transfers the advertisement information to the site corresponding to the advertisement information by the receiving mobile communication terminal 300. The billing promised to the advertisement client may be processed based on the number of link accesses. That is, the charging unit 570 performs the promised charging process according to the provision amount or access amount of the advertisement information included in the text message transmitted to the receiving mobile communication terminal 300.

In the present embodiment, the control unit 410 of the message center 400 transmits a free text message when the advertisement information inserted in the text message is viewed by the receiving mobile communication terminal 300 or connected to a link corresponding to the advertisement information. Compensation information such as a coupon may be provided to the receiving mobile communication terminal 300.

6 illustrates an example of advertisement information inserted into a text message to be transmitted to a receiving mobile communication terminal according to an embodiment of the present invention.

In this embodiment, an example of a message for transmitting the received text message 240 in the form of a Long Message Service (LMS) in which advertisement information is inserted into the outgoing text message 220 in the form of a short message is illustrated.

The advertisement method using the received text message 240 according to the present embodiment is not a simple push type mobile advertisement, but a type requested and set by a user of the receiving mobile communication terminal 300 subscribed to the advertisement information providing service. Ads can be provided to enhance the effectiveness of the ads. In addition, targeting advertisements may be selected and transmitted based on contents and keywords included in the outgoing text message 220.

In the drawing, a link connection via a swap is available among the advertisement information included in the received text message 240 using the receiving mobile communication terminal 300 when the bored fortress! If the user selects', the mobile web is executed by the WAP jump method and the mobile web is moved to the corresponding web page 260.

7 is a diagram illustrating examples of selecting advertisement information to be transmitted together based on contents included in a text message according to an embodiment of the present invention.

In the present embodiment, the method of selecting the advertisement information may select the corresponding advertisement information by analyzing the entire contents of the outgoing text message transmitted from the outgoing mobile communication terminal 100 by the ad server 500, or the outgoing text message. Ad information may be selected based on the specific keyword included. 7A to 7F show these examples.

As shown in (a) of FIG. 7, for the text message 610 'See you later in Gangnam', the ad server 500 selects the advertisement information 612 of 'Gangnam restaurant' based on the word 'Gangnam'. can do.

As shown in Fig. 7 (b), it is hungry. With respect to the text message 620 of 'bap eat', the ad server 500 may select the advertisement information 622, 'the best restaurant to eat,' based on the word 'bap eat'.

As shown in (c) of FIG. 7, for the text message 630, 'Want to have a cup of coffee in the coffee shop', the ad server 500 receives the advertisement information 'get Starbucks coupon' based on the word 'coffee'. 632 may be elected.

As illustrated in (d) of FIG. 7, for the text message 640 of 'good day !!', the ad server 500 may generate advertisement information 642 of 'horoscope' based on the word 'good day'. Elected.

As shown in (e) of FIG. 7, for the text message 650 that is 'really bored', the ad server 500 advertises the information '652 mobile game' based on the word 'bored'. ) Can be elected.

As shown in (f) of FIG. 7, in response to the text message 660 of 'Epic High Song is not really good', the ad server 500 sets the advertisement information of 'Epigai ringtone setting' based on the word 'Epic High'. 662 may be elected.

As such, by including the advertisement information in a text message transmitted to the receiving mobile communication terminal through the present invention, when the user of the receiving mobile communication terminal checks the received text, the advertisement information can be simultaneously confirmed, thereby increasing the advertising effect. have.

8 is a flowchart illustrating a method of providing advertisement information using a text message according to a preferred embodiment of the present invention.

As shown, first, the outgoing mobile terminal 100 transmits a text message having a telephone number designated by the destination to the receiving mobile terminal 300 to the message center 400 according to an input command (S110).

The message center 400 determines whether the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service based on the text message received from the calling mobile communication terminal 100 (S120).

If the receiving mobile communication terminal 300 to receive the text message is not subscribed to the advertisement information providing service, the message center 400 transmits the text message received from the calling mobile communication terminal 100 to the receiving mobile communication terminal 300. Transmit (S130). Accordingly, the receiving mobile communication terminal 300 receives the text message transmitted from the message center 400 and displays the text message on the screen for the user to check (S140).

When it is determined that the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service, the message center 400 selects the advertisement information based on the contents included in the text message received from the originating mobile communication terminal 100. Requests to provide the ad server 500 (S150).

The advertisement server 500 analyzes the contents included in the text message transmitted from the originating mobile communication terminal 100 at the request of the message center 400 and selects corresponding advertisement information (S160). At this time, the selected advertisement information includes information that can be linked to the wireless Internet site by the receiving mobile communication terminal 300 in a swapping manner. Thereafter, the advertisement server 500 provides the selected advertisement information to the message center 400 (S170).

The message center 400 inserts the advertisement information provided from the advertisement server 500 into the text message received from the originating mobile communication terminal 100 (S180). Thereafter, the message center 400 transmits the text message including the advertisement information to the receiving mobile communication terminal 300 (S190). In this case, the text message inserted with the advertisement information preferably has a long message (LMS) format. Accordingly, the receiving mobile communication terminal 300 receives the text message containing the advertisement information transmitted from the message center 400 and displays the text message on the screen for the user to check (S195).

Thereafter, when a link access command for advertisement information is input, the receiving mobile communication terminal 300 may receive additional information about advertisement information by accessing a linked site through a wireless Internet access method.

On the other hand, when the advertisement information contained in the text message is confirmed by the receiving mobile communication terminal 300, the advertisement server 500 processes the charges promised to the advertisement client and receives the receiving mobile communication terminal 300 or the receiving mobile communication. The user of the terminal 300 may provide corresponding compensation information.

9 is a block diagram schematically showing the overall configuration of an advertisement information providing system using a text message according to another embodiment of the present invention.

As shown, the advertisement information providing system using a text message has the same configuration as that shown in FIG. That is, the advertisement information providing system using the text message according to the present embodiment includes an outgoing mobile communication terminal 100, a receiving mobile communication terminal 300, a message center 400, and an advertisement server 500. .

In this case, the message center 400 and the advertisement server 500 may have different features from those of the message center 400 and the advertisement server 500 of FIG. 3.

That is, in the present embodiment, the message center 400 determines whether the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service based on the text message received from the calling mobile communication terminal 100. If the receiving mobile communication terminal 300 to receive the text message is not subscribed to the advertisement information providing service, the message center 400 transmits the text message received from the calling mobile communication terminal 100 to the receiving mobile communication terminal 300. send. On the other hand, when it is determined that the receiving mobile communication terminal 300 is subscribed to the advertisement information providing service, the message center 400 receives the advertisement information based on the contents included in the text message received from the calling mobile communication terminal 100. After selecting and inserting into a text message, the advertisement server 500 requests to be transmitted to the receiving mobile communication terminal 300.

Accordingly, the advertisement server 500 analyzes the contents included in the text message transmitted from the originating mobile communication terminal 100 at the request of the message center 400 and selects corresponding advertisement information. Thereafter, the advertisement server 500 inserts the selected advertisement information into a text message and provides it to the receiving mobile terminal 300.

In the embodiments of the present invention, the message center 400 and the advertisement server 500 are separately provided to determine whether the message center 400 subscribes to the advertisement information providing service for the receiving mobile communication terminal 300 via a text message. In this case, the advertisement information based on the text message is requested to the ad server 500. However, by integrating the function of the ad server 500 into the message center 400, the message center 400 receives the advertisement information. It can also be configured to include management and election functions.

In the above, specific preferred embodiments of the present invention have been illustrated and described. However, the present invention is not limited to the above-described embodiments, and any person having ordinary skill in the art to which the present invention pertains may make various modifications and equivalents without departing from the gist of the present invention attached to the claims. One other implementation would be possible. Therefore, the true technical protection scope of the present invention should be defined only by the appended claims.

1 is a view schematically showing an example of transmitting and receiving a text message using a mobile communication terminal,

2 is a view schematically showing a concept of a method of providing advertisement information using a text message according to an embodiment of the present invention;

3 is a block diagram schematically showing the overall configuration of an advertisement information providing system using a text message according to an embodiment of the present invention;

4 is a block diagram illustrating an example of a configuration of a message center of FIG. 3 according to an embodiment of the present invention;

5 is a block diagram illustrating an example of a configuration of the ad server of FIG. 3 according to an embodiment of the present invention in more detail.

6 illustrates an example of advertisement information inserted into a text message to be transmitted to a receiving mobile communication terminal according to an embodiment of the present invention;

7 is a diagram illustrating examples of electing advertisement information to be transmitted together based on contents included in a text message according to an embodiment of the present invention;

8 is a flowchart illustrating a method of providing advertisement information using a text message according to an embodiment of the present invention; and

9 is a block diagram schematically showing the overall configuration of an advertisement information providing system using a text message according to another embodiment of the present invention.

Claims (14)

(a) receiving, by a text message server, a text message transmitted from an originating mobile communication terminal to a receiving mobile communication terminal; (b) inserting advertisement information, which is capable of a link connection, by the operation of the receiving mobile communication terminal into the text message received by the text message server; And and (c) transmitting, by the text message server, the text message into which the advertisement information is inserted, to the receiving mobile communication terminal. The method of claim 1, In the step (b), the text message server selects the advertisement information based on the contents of the text message and inserts into the text message, characterized in that the advertisement message insertion service providing method. The method of claim 1, In step (b), (b-1) determining, by the text message server, whether the receiving mobile communication terminal is subscribed to an advertisement providing service using the text message; And (b-2) when the receiving mobile communication terminal is subscribed to the advertisement providing service, the text message server inserting the advertisement information into the text message, and providing the advertisement insertion service to the text message. Way. The method of claim 3, wherein Step (b-2), Requesting, by the text message server, advertisement information based on the contents of the text message from an advertisement server managing advertisement information to be inserted into the text message when the receiving mobile communication terminal is subscribed to the advertisement providing service; And And when the text message server receives the advertisement information requested from the advertisement server, inserting the received advertisement information into the text message. The method of claim 4, wherein The advertisement server selects the advertisement information and provides it to the text message server or inserts the advertisement information into the text message and transmits the received advertisement information to the receiving mobile communication terminal, and then provides the advertisement information or the link connection amount of the advertisement information. The method of providing an advertisement insertion service to a text message, characterized in that it further comprises the step of performing the charging process according to. (a) receiving, by a text message server, a text message transmitted from an originating mobile communication terminal to a receiving mobile communication terminal; (b) the text message server determining whether the receiving mobile communication terminal is subscribed to an advertisement information providing service using the text message; (c) the text message server transmitting the text message to an advertisement server managing advertisement information to be inserted into the text message when the receiving mobile communication terminal is subscribed to the advertisement providing service; (d) selecting, by the advertisement server, advertisement information capable of link connection by operating the receiving mobile communication terminal based on the contents of the text message; And (e) inserting the advertisement information selected by the advertisement server into the text message and transmitting the inserted advertisement information to the receiving mobile communication terminal. The method of claim 6, The advertisement server inserts the advertisement information into the text message and performs the charging process based on the link connection amount of the advertisement information included in the text message transmitted to the receiving mobile communication terminal or transmitted to the receiving mobile communication terminal. Method for providing an ad insertion service to a text message, characterized in that it further comprises the step of performing. Advertisement for managing advertisement information for transmission to a receiving mobile communication terminal included in a text message, and selecting and providing the advertisement information for link connection by operation of the receiving mobile communication terminal based on the contents of the text message. server; And The calling mobile communication terminal receives the text message sent to the receiving mobile communication terminal and requests the advertisement server to provide the advertisement information based on the contents of the text message, and correspondingly the advertisement information provided from the advertisement server. And a text message server inserting the text information into the text information and transmitting the text information to the receiving mobile communication terminal. The method of claim 8, The text message server determines whether the calling mobile communication terminal is subscribed to the service for providing the advertisement information, and provides the advertisement information based on the contents of the text message when the mobile terminal is subscribed to the service. A mobile communication system, comprising requesting a server. When the originating mobile communication terminal receives the text message transmitted to the receiving mobile communication terminal, advertisement information capable of link connection connection is inserted into the text message by operation of the mobile communication terminal based on the contents of the text message. A text message server requesting the terminal to transmit; And The advertisement server selects the advertisement information which can be connected to the link connection by the operation of the mobile communication terminal according to the request of the text message server, inserts it into the text message, and transmits the advertisement information to the receiving mobile communication terminal. Mobile communication system comprising a. The method of claim 10, The text message server determines whether the receiving mobile communication terminal which will receive the text message is subscribed to the service for providing the advertisement information, and if it is subscribed to the service, the text message server receives advertisement information based on the contents of the text message. And inserting the text message into the text message and requesting the advertisement server to transmit the text message to the receiving mobile communication terminal. The method according to claim 8 and 10, The advertisement server selects the advertisement information and provides it to the text message server or inserts the advertisement information into the text message and transmits the advertisement information to the receiving mobile communication terminal, and then provides the advertisement information or the link connection amount of the advertisement information. The mobile communication system, characterized in that for performing the billing processing promised. An advertisement database inserted into a text message and transmitted to a mobile communication terminal, the advertisement database storing and managing advertisement information capable of link connection by operation of the mobile communication terminal; A communication unit configured to receive the text message including a content request for providing the advertisement information from a text message server managing the transmission of the text message; An advertisement selecting unit which selects corresponding advertisement information based on contents of the text message from the advertisement database; And And a controller configured to insert the advertisement information transmitted by the text message server, which transmits the selected advertisement information to the text message server, to the text message, and transmit the selected advertisement information to the text message server. Ad server. The method of claim 13, And transmitting the advertisement information to the text message server and processing the charge as promised as the advertisement information is inserted into the text message by the text message server and transmitted to the mobile communication terminal. Ad server.
KR1020080009660A 2008-01-30 2008-01-30 System and method for providing advertisement information using character message KR20090083697A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20130124804A (en) * 2012-05-07 2013-11-15 안태영 System, method and mobile terminal for providing contents display service
CN102076115B (en) * 2009-11-20 2015-10-14 上海亿动信息技术有限公司 A kind of control method of issuing advertisement information in mobile terminal and device

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102076115B (en) * 2009-11-20 2015-10-14 上海亿动信息技术有限公司 A kind of control method of issuing advertisement information in mobile terminal and device
KR20130124804A (en) * 2012-05-07 2013-11-15 안태영 System, method and mobile terminal for providing contents display service

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