KR20090067400A - System and method for providing a marketing information - Google Patents

Abstract

A marketing information offering method and a system thereof are provided to generate the marketing information based on information on an enterprise which is matched with a technology or product, and then offer the generated marketing information to a user. A wired terminal(110) or mobile communication terminal(160) receives/transmits specific information from a user, and receives marketing information based on the specific information. A marketing information providing server(130) analyzes the related product or technology based on the specific information, matches the analyzed technology or product with the related company, and then generates/transmits the marketing information based on information about the matched company to the wired terminal or mobile communication terminal.

Description

System and method for providing a marketing information}

The present invention relates to a method and system for providing marketing information, and more particularly, to establish a marketing information providing server connected to a communication network such as a wired or wireless network, and input information according to input of specific information about a user's technology or product. Analyze and match companies related to technology or products, and generate marketing information based on the information of companies matched with technology or products and provide them to users, so that the technology between users and related companies with intellectual property related to technology or products The present invention relates to a method and a system for providing marketing information to enable a transfer or technology transaction.

As the modern society is developed into an information society, communication, video, design, and advertising are emerging as promising industries, and the value added by information, knowledge, and services, which are intangible elements, is increasing in the economy.

As a result, technology transactions are being made as part of efforts to create added value through intellectual property that entitles ideas and information about technology and services. In this case, the technical transaction refers to the act of transferring a technology of intellectual property through a contract between a supplier and a consumer or making an execution contract.

Recently, there are many sites that provide technology trading services due to the generalization of the Internet. However, these sites simply present basic information such as information about the owner and information about technology, and thus it is difficult to proceed with the transaction.

In addition, the related information for the above-described technical transaction is serviced only online, so that the user cannot obtain the information while moving. Therefore, there is a need for a technology for servicing related information for technical transactions in various ways such as wireless communication as well as online.

In order to solve the above problems, the present invention is to establish a marketing information providing server connected to a communication network, such as a wired or wireless network, and analyzes the input information according to the input of specific information about the user's technology or product related technology Extracting and generating marketing information based on the information of the company matching the technology or the product, and providing the user to the user, thereby enabling the transaction between the user having the intellectual property on the technology or the product and the related company to be made. And to provide a system.

According to an aspect of the present invention, there is provided a method for providing marketing information, the method comprising: receiving specific information from a client; (B) analyzing the applicable product or technology based on the specific information; (C) matching the analyzed product or technology with related companies; (D) generating marketing information based on the company matching the product or technology; And (e) providing the generated marketing information to the client.

In addition, in the step (a), the specific information includes information on the information or technology of the product to be added.

Also, in the step (b), the product-related reference information is extracted through information on the related product and product reviews through opinion mining, and the step (c) matches the extracted product and the related company. Let's go.

In addition, in the case of the technology, step (b) derives the relevant product limit and element description through text mining, and if possible, packaging the derived element description, and step (c) identifies the derived product and related company. Match.

In addition, the step (c) is to match the company associated with the product or technology from the company database, and present the relevant feature information about the product company and the company derived during matching.

In addition, in the step (c), it is suggested that the most suitable expected consumer of the derived company, that is, potential buyers.

In addition, in step (d), the marketing information includes a product name, a product characteristic, an existing problem, a market size, a potential consumer, an expected consumer, a product related element technology, a competitive product, and an expected effect.

In addition, in the step (d), the marketing information is generated through a format selection process for selecting a desired form regarding product or technology for the marketing information.

In addition, in the step (d), the marketing information presents all the companies related to the product derived in the previous step for the potential consumer, and derives the expected consumer according to the characteristics of the summarized product.

In addition, in step (b), the related products are derived by text mining technique, and the related element descriptions are analyzed to list the element descriptions, and package the mergeable functions classified when the descriptions are arranged.

In addition, the step (b) is to specify the characteristics of the product according to the degree of commercialization of the product or whether it is a small- and medium-sized technology.

In addition, the step (b) includes a market analysis process of presenting the company trend information or the applicant analysis information by collecting the relevant market database and related information.

In the step (d), the marketing information provides additional information including existing news information or evaluation information related to the product or the technology.

On the other hand, the marketing information providing system according to the present invention for achieving the above object, the client terminal for receiving and sending specific information from the user, and receives the marketing information based on the specific information; Analyze the related product or technology based on the specific information, match the analyzed product or company related to the technology, generate marketing information based on the product matched with the company or the technology, and send the information to the client terminal. Providing marketing information providing server; And a database storing information about the product or the technology and storing the marketing information.

In addition, the marketing information providing server classifies products to which the specific information is applied through text mining, and derives related products.

In addition, the marketing information providing server designates the characteristics of the product according to the degree of commercialization of the product, whether the technology is a small business or a large enterprise.

In addition, the marketing information providing server analyzes the element technology related to the technology by a mining technique, lists the element technologies, and packages the element technologies through the association analysis.

In addition, the marketing information providing server, based on the reviews of existing users of similar products for the product can compare a variety of information related to the product by the opinion mining technique.

In addition, the marketing information providing server performs a market analysis process of presenting company trend information or applicant analysis information by collecting related market databases and related information.

In addition, the marketing information providing server, matching the company associated with the product or technology from the company database, and linking the company information and information about the product or technology in order to distinguish the expected demand company among the potential potential companies found It will go through a time-fit analysis.

In addition, the marketing information includes a product name, a product characteristic, an existing problem, a market size, a potential consumer, an expected consumer, a product related element technology, a competitive product, and an expected effect.

In addition, the marketing information providing server generates the marketing information through a format selection process for selecting a desired form of product or technology for the marketing information.

In addition, the marketing information presents all the companies related to the product derived in the previous step for the potential consumer, and the expected consumer according to the characteristics of the product specified for the potential consumer.

The marketing information provides additional information including existing news information or evaluation information related to the product or the technology.

According to the present invention, a marketing report based on information input by a user may be provided through a wired network or a wireless network.

In addition, the marketing report of the present invention can secure or link potential technology buyers for technology transactions.

In addition, through the marketing report according to the present invention, it is possible to build a base for activating patented technology commercialization, to secure excellent technologies, and to contribute to the creation of a technology trading market where technology suppliers and technology consumers can meet.

Details of the object and technical configuration of the present invention and the resulting effects thereof will be more clearly understood by the following detailed description based on the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram schematically showing the configuration of a marketing information providing system according to an embodiment of the present invention.

Referring to FIG. 1, the marketing information providing system 100 according to the present invention includes a wired terminal 110, an IP (Internet Protocol) network 120, a marketing information providing server 130, and a marketing information providing DB 132. , A wireless application protocol (WAP) gateway 140, a mobile communication network 150, and a mobile communication terminal 160.

The wired terminal 110 logs in and connects to the marketing information providing server 130 through the IP network 120, which is a wired network, receives and displays a web page about marketing information provision from the marketing information providing server 130, and displays a menu. Specific information is transmitted through the request for providing marketing information based on the specific information. Here, the specific information includes information about the technology or information of a product to be added. For example, the contents may be a part of the contents described in the technology or product brochure, or a part of the contents described in the patent text.

In addition, the wired terminal 110 includes, for example, a terminal that can be connected to the IP network 120, including a computer terminal.

The wired terminal 110 transmits specific information received from the user through a toolbar or a menu to the marketing information providing server 130 to request the provision of marketing information, and thereafter, the marketing information is provided from the marketing information providing server 130. The information is received and displayed.

IP network 120 is a communication network using the Internet protocol, for example, may be the Internet.

The marketing information providing server 130 provides a web page on providing marketing information to the wired or wireless network, and when specific information is input from the wired terminal 110 or the mobile communication terminal 160, the related product based on the specific information. Alternatively, the technology may be analyzed, matching companies related to the analyzed technology or products, generating marketing information based on the information of companies matching the technology or products, and then transmitting the marketing information to the wired terminal 110 or the mobile communication terminal 160. give.

The marketing information providing database 132 includes a URL address and a cookie of a web page, a mobile communication identifier number (MIN) for identifying a service of the mobile communication terminal 160, an encrypted electronic serial number (ESN) for device identification, and a cookie validity. Stores information about wireless Internet cookies, including time periods.

In addition, the marketing information providing database 132 not only stores information about technology or products, but also stores information of various companies. In addition, the marketing information providing database 132 stores the generated marketing information.

The WAP gateway 140 converts a web page in the form of an internet protocol received from the IP network 120 into a web page in the form of a wireless application protocol used in the mobile communication network 150 and transmits the web page to the mobile communication network 150. In this case, the web page in the form of a wireless application protocol received from the mobile communication network 150 is converted into a web page of the Internet protocol type used in the IP network 120 and transmitted to the IP network 120.

The mobile communication network 150 provides a connection path for the mobile communication terminal 160 to access the marketing information providing server 130. The mobile communication network 150 includes a base station, a base station controller, and a mobile communication switching center although not shown.

The mobile communication terminal 160 receives a web page from the internet server 130 as a wireless terminal as a wireless internet web page through the mobile communication network 150.

In addition, the mobile communication terminal 160 receives a wireless Internet cookie from the marketing information providing server 130, logs in and connects to the marketing information providing server 130 using a wireless internet cookie, and then, from the marketing information providing server 130. Wireless web pages will share web pages about marketing information.

The mobile communication terminal 160 logs in and connects to the marketing information providing server 130 through the mobile communication network 150, which is a wireless network, receives and displays a web page about providing a marketing report from the marketing information providing server 130. By sending specific information through a menu, request for providing marketing information based on the specific information. In addition, the mobile communication terminal 160 receives and displays marketing information from the marketing information providing server 130. Here, the marketing information may be in the form of a marketing report.

Figure 2 is a schematic diagram showing the internal configuration of a wired terminal according to the present invention.

2, the wired terminal includes a communication unit 210, a menu providing unit 220, a toolbar providing unit 230, a control unit 240, and a storage unit 250.

The communication unit 210 accesses the marketing information providing server 130 through an Internet Protocol (IP) network or receives a web page from the marketing information providing server 130.

The menu providing unit 220 provides a plurality of menus related to providing marketing information received from the marketing information providing server 130.

The toolbar providing unit 230 displays a toolbar input box on a web page that is received and displayed from the marketing information providing server 130 to allow a user to input specific information about a technology or a product through the toolbar input box. For example, the toolbar providing unit 230 provides a toolbar input field for inputting specific information about a technology or a product requiring marketing information, and receives specific information about a technology or a product requiring marketing information through a toolbar input box. To this end, the toolbar providing unit 230 may be provided in the form of a program, or may be provided as a separate device component.

The controller 240 controls the wired terminal 110 to log in and access the marketing information providing server 130 through the IP network 120, and the web page received from the marketing information providing server 130 is displayed on the display unit 250. Control to display.

In addition, when specific information is input through a menu or a toolbar from the user, the controller 240 transmits the input specific information to the marketing information providing server 130.

The controller 240 controls the display unit 250 to display the marketing information based on the specific information from the marketing information providing server 130.

The display unit 250 displays a web page related to the marketing information provided from the marketing information providing server 130 or the received marketing information on the screen. In addition, the display unit 250 displays a toolbar at a predetermined position on the web page.

The storage unit 260 stores a web page or marketing information received from the marketing information providing server 130, or stores an ID (ID) and password used when logging in to the marketing information providing server 130, and a toolbar. It stores specific information entered through the input box.

Figure 3 is a schematic diagram showing the internal configuration of the marketing information providing server according to the present invention.

Referring to FIG. 3, the marketing information providing server 130 may include a communication unit 310, an input unit 320, a display unit 330, a controller 340, a database manager 350, and a marketing information generator 360. It includes. Here, each component may be interconnected by the bus 370.

The communication unit 310 is connected to the IP network 120 to connect with the wired terminal 110 or to the mobile communication network 150 to connect with the mobile communication terminal 160.

The input unit 320 receives a control command or data for server management from an administrator who manages a server.

The display unit 330 displays the server operation status so that the server administrator or the like can know.

When the wired terminal 110 or the mobile communication terminal 160 is connected through a login process, the controller 340 provides a web page about marketing information to the wired terminal 110 or the mobile communication terminal 160. In addition, when specific information is received from the wired terminal 110 or the mobile communication terminal 160, the control unit 340 generates marketing information based on the specific information and wires it through the IP network 120 or the mobile communication network 150. The marketing information is transmitted to the terminal 110 or the mobile communication terminal 160.

The DB manager 350 registers and stores login information in the marketing information providing database 132 or manages data input / output for generating marketing information of the marketing information providing database 132.

The marketing information generation unit 360 generates marketing information to be transmitted to the wired terminal 110 or the mobile communication terminal 160, which is a web page sharing target.

Here, the marketing information includes a product name, a product characteristic, an existing problem, a market size, a potential consumer, an expected consumer, a product related element technology, a competitive product, and an expected effect.

In addition, the marketing information suggests all the companies related to the products derived in the above-described process for potential consumers, and presents companies of a certain value according to the value summarized by the characteristics of the products designated for the expected consumers.

In addition, the marketing information provides additional information including existing news information or evaluation information related to the product or technology.

In addition, the marketing information includes the element technology derived from the original text of the patent document for the product, includes information about the main inventors and applicants for each element technology, and includes evaluation information related to the patent technology. The marketing information also includes potential buyer connection information about the technology of the product.

4 is a configuration diagram schematically showing an internal configuration of a mobile communication terminal according to the present invention.

Referring to FIG. 4, the mobile communication terminal 160 includes a communication unit 410, an input unit 420, a display unit 430, a control unit 440, a storage unit 450, and a program unit 460.

Here, each component is interconnected by a bus 470.

The communication unit 410 transmits and receives a voice signal or data to and from the base station of the mobile communication network. In particular, the communication unit 410 receives a web page about providing marketing information from the marketing information providing server 130 and also marketing information from the marketing information providing server 130. Receive

The input unit 420 receives a user's operation command and transmits it to the controller 440. To this end, the input unit 420 includes a plurality of buttons for numbers, letters, and symbols.

The display unit 430 displays an operation state of the mobile communication terminal 160. In addition, the display unit 430 may be configured as an LCD.

The controller 440 controls overall operations of the mobile communication terminal 160, displays the wireless internet web page on the display unit 430, and logs in to the marketing information providing server 130 using the received web page. Access to the specific information to the marketing information providing server 130, and controls to display the marketing information received from the marketing information providing server 130 on the screen.

The storage unit 450 temporarily stores data received through the input unit 420 or stores web pages and marketing information received through the communication unit 410.

When the program unit 460 receives the wireless internet cookie and the wireless internet web page, the program unit 460 stores a program for logging in to the marketing information providing server 130 using the wireless internet cookie to share the web page. . In addition, the program unit 460 stores an operating system (OS) program related to the basic operation of the mobile communication terminal 160.

5 is a flowchart illustrating a method for providing marketing information according to an embodiment of the present invention.

Referring to FIG. 5, a user terminal, that is, a wired terminal 110 or a mobile communication terminal 160, may be configured as an IP network 120 or a mobile communication network according to an input of a URL address of a marketing information providing server 130 from a user. Login to the marketing information providing server 130 through 150 (S502).

That is, the marketing information providing server 130 provides a login screen when the wired terminal 110 or the mobile communication terminal 160 is connected, and the wired terminal 110 or the mobile communication terminal 160 receives an input from the user. The ID and password are transmitted to the marketing information providing server 130 to perform a login connection.

In this case, the marketing information providing server 130 provides a wireless Internet cookie to the mobile communication terminal 160. Here, the wireless Internet cookie includes an ID (ID) and password used for login, a mobile identifier and an expiration period, and the mobile identifier includes a mobile identification number (MIN) and an encrypted electronic serial number (ESN).

Subsequently, the marketing information providing server 130 provides the wired web page or the wireless internet web page to the wired terminal 110 or the mobile communication terminal 160 connected to the login as shown in FIG. 9 (S504).

9 is a diagram illustrating a web page about a marketing information providing service according to an exemplary embodiment of the present invention. As shown in FIG. 9, a web page about a marketing information providing service according to an exemplary embodiment of the present invention includes a file menu for reading a file serving as a source for generating marketing information, and a source for generating marketing information. Search menu for searching files, analysis menu for analyzing specific information input from the user, match menu for matching technology or products and businesses, and output for outputting generated marketing information. (Output) menu, and so on. In addition, the web page on the marketing information service includes a database on technology, products, companies, markets, and trends.

The wired terminal 110 or the mobile communication terminal 160 displays the wired web page or the wireless internet web page received from the marketing information providing server 130 through the display unit 250 (S506).

In this case, the wired terminal 110 or the mobile communication terminal 160 displays the toolbar input box provided by the toolbar provider 230 on the displayed web page.

The user inputs specific information about the technology or the information about the added product, etc. in the toolbar input box through the wired terminal 110 or the mobile communication terminal 160. Accordingly, the wired terminal 110 or the mobile communication terminal 160 transmits the input specific information to the marketing information providing server 130 (S508).

In this case, when the user uses the mouse to operate the wired terminal 110, the user clicks the right button of the mouse. Accordingly, the wired terminal 110 displays a plurality of menus including a marketing information request menu on the web page. Will be displayed.

Subsequently, the user may request marketing information by selecting a marketing information request menu from among a plurality of menus. Here, the marketing information request menu includes a function of receiving specific information and transmitting the specific information to the marketing information providing server 130.

Meanwhile, when the marketing information providing server 130 receives specific information from the wired terminal 110 or the mobile communication terminal 160, the marketing information providing server 130 generates the marketing information through the marketing information generating unit 360 based on the received specific information. do.

First, the marketing information generator 360 analyzes a technology or a product using a mining technique based on specific information (S510). For example, the marketing information generation unit 360 provides the marketing information providing DB 132 according to the related technology or products according to whether the specific information is about chemical technology, electronic or communication information, or a machine or apparatus. Read from and parse.

For example, the marketing information generation unit 360 classifies the technology to which specific information is applied through text mining, and introduces a packaged element technology in the case of the classified technology.

In addition, the marketing information generation unit 360 designates the characteristics of the product according to the degree of commercialization possibility of the product or whether it is a small business or large enterprise technology.

In addition, the marketing information generation unit 360 analyzes the element technology related to the technology by a mining technique and lists the element technologies.

As shown in FIG. 8, the marketing information generation unit 360 provides product analysis, product related company information, company size and sales, and company information on whether the company is listed, connection point presentation, product related information, element technology analysis, and specific information. It performs functions related to analyzing information, providing technical evaluation information, and other technical information. 8 is a functional block diagram showing the functions of the marketing information generating unit according to the embodiment of the present invention.

In addition, the marketing information generation unit 360 reads the classified products or technologies and the company information related thereto from the marketing information providing DB 132 and matches the related companies for each product or technology (S512).

The marketing information generation unit 360 may also compare and compare opinions on similar products using opinion mining techniques based on reviews of users of existing similar products.

The marketing information generation unit 360 performs a market analysis process of presenting company trend information and applicant analysis information by collecting related market databases and related information.

The marketing information generation unit 360 matches a company related to the product or technology from the company database, and also presents a specified feature for the product or technology when matching.

In addition, the marketing information generation unit 360 generates marketing information based on the product or technology and the company information matched thereto (S514).

That is, the marketing information generation unit 360 derives the element technology from the original patent document of the technology or the product, obtains information on the main inventors and applicants for each element technology, obtains evaluation information related to the patent technology, and marketing Information can be generated.

In addition, the marketing information generation unit 360 generates the marketing information through a format selection process for selecting a desired form relating to the marketing information as a product or a technology.

Here, the generated marketing information includes a product name, a product characteristic, an existing problem, a market size, a potential consumer, an expected consumer, a product related element technology, a competitive product, an expected effect, and the like.

In addition, the marketing information presents all the companies related to the products derived in the previous stage for the potential buyers, and the expected consumers according to the characteristics of the products designated for the potential consumers.

The marketing information provides additional information including existing news information or evaluation information related to the product or technology.

Subsequently, the marketing information providing server 130 transmits the marketing information generated through the marketing information generating unit 360 to the wired terminal 110 or the mobile communication terminal 160 (S516).

Therefore, the marketing information providing server 130 provides a list of companies related to the product through the marketing information, provides the availability information of the product through the list of companies, and also provides potential buyer connection information about the technology of the product. .

The marketing information providing server 130 presents a list of companies when presenting product information based on products, introduces companies in various ways such as excellent companies, large companies, and SMEs, and additionally supports company-related information. And potential buyer connection information.

The marketing information providing server 130 may provide elementary technology analysis information related to technology, analyze applicants and inventors related to technology, and provide patent information such as analysis of major inventors and co- inventor analysis.

The marketing information providing server 130 obtains and schemats information on product evaluation by products using a mining technique, derives element technologies based on the original text of the patent, industry classification, and industrial information, and presents network analysis contents of the present inventors and applicants. Based on this, it is possible to provide a linkage situation between the inventors.

6 is a flowchart illustrating an operation of a wired terminal in a marketing report providing method according to an exemplary embodiment of the present invention.

Referring to FIG. 6, the wired terminal 110 accesses the marketing information providing server 130 via the IP network 120 according to the URL address input of the user (S602).

Subsequently, the wired terminal 110 receives a web page about providing marketing information from the marketing information providing server 130 and displays it on the display unit 250 (S604).

In this case, the wired terminal 110 displays a toolbar input field for inputting specific information on a web page displayed through the display unit 250.

Accordingly, the user of the wired terminal 110 requests marketing information by inputting specific information through a toolbar input box.

In addition, the wired terminal 110 may provide a marketing information request menu in a basic menu on a web browser, and a plurality of menus including a marketing information request menu when a user clicks a right mouse button when using a mouse. Can be provided as Accordingly, the wired terminal 110 may receive a marketing information request from the user according to the selection input of the marketing information request menu.

When the specific information is input (S606), the wired terminal 110 transmits the input specific information to the marketing information providing server 130 (S608).

Here, the marketing information request including the specific information includes login information of the wired terminal 110 to the marketing information providing server 130, information about the mobile communication terminal 160 to be shared wirelessly, and a cookie validity period.

7 is a flowchart illustrating an operation of a marketing information providing server in a marketing information providing method according to an exemplary embodiment of the present invention.

Referring to FIG. 7, when the wired terminal 110 or the mobile communication terminal 160 is connected through a login process (S702), the marketing information providing server 130 connects the wired webpage or the wireless internet webpage to the wired terminal. Provided to (110) or the mobile communication terminal 160 (S704).

The marketing information providing server 130 generates an internet cookie including an expiration period for the wired terminal 110 logged in, and generates a wireless internet cookie including an expiration period for the mobile communication terminal 160. Corresponding to the logged in ID and password, the Internet cookie or the wireless Internet cookie is stored and stored in the marketing information providing database 132.

Subsequently, when specific information is received in the process as described above from the wired terminal 110 or the mobile communication terminal 160 (S706), the marketing information providing server 130 based on the specific information, the marketing information generating unit 360 Marketing information is generated through (S708).

Here, the marketing information generator 360 generates marketing information through a function as shown in FIG. 8.

Subsequently, the marketing information providing server 130 transmits the generated marketing information to the wired terminal 110 or the mobile communication terminal 160 (S710).

Therefore, the wired terminal 110 or the mobile communication terminal 160 displays the marketing information received from the marketing information providing server 130 on the screen through the display unit, so that the user can check the contents of the marketing information.

As described above, according to the present invention, a marketing information providing server connected to a communication network such as a wired network or a wireless network is established, and the inputted information is analyzed according to the input of specific information about the user's technology or product, and thus, Providing marketing information that enables businesses to trade with users who have intellectual property on technology or products and related companies by matching businesses and generating and providing marketing information to users based on the information of the companies matching the technology or product. Methods and systems can be realized.

As those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features, the embodiments described above should be understood as illustrative and not restrictive in all aspects. Should be. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

The present invention can be applied to a system for providing a web page through a wired or wireless network, and can be applied to a system for providing marketing information about technology through a web page.

1 is a configuration diagram schematically showing the configuration of a marketing information providing system according to an embodiment of the present invention;

2 is a schematic view showing the internal configuration of a wired terminal according to the present invention;

3 is a schematic view showing the internal configuration of the marketing information providing server according to the present invention;

4 is a schematic view showing an internal configuration of a mobile communication terminal according to the present invention;

5 is an operation flowchart for explaining a marketing information providing method according to an embodiment of the present invention;

6 is a flowchart illustrating an operation of a wired terminal in a marketing information providing method according to an embodiment of the present invention;

7 is a flowchart illustrating an operation of a marketing information providing server according to an embodiment of the present invention;

8 is a functional block diagram illustrating the functions of a marketing information generating unit according to an embodiment of the present invention; and

9 is a diagram illustrating a web page about a marketing information providing service according to an exemplary embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

110: wired terminal 120: IP network

130: marketing information providing server 132: marketing information providing DB

140: WAP gateway 150: mobile communication network

160: mobile communication terminal 210: communication unit

220: menu providing unit 230: toolbar providing unit

240 control unit 250 storage unit

310: communication unit 320: input unit

330 display unit 340 control unit

350: database management unit 360: marketing information generation unit

370: bus 410: communication unit

420: input unit 430: display unit

440 control unit 450 storage unit

460: program unit

Claims (23)

(A) receiving specific information from a client; (B) analyzing the applicable product or technology based on the specific information; (C) matching the analyzed product or technology with related companies; (D) generating marketing information based on the company matching the product or technology; And (E) providing the generated marketing information to the client Marketing information providing method comprising a. The method of claim 1, In the step (a), the specific information is marketing information providing method characterized in that it contains information about the information or technology of the product to be added. The method of claim 1, In the case of the product, step (b) extracts product-related reference information through information on product related information and product reviews through opinion mining, and step (c) matches a company related to the extracted product. Characterized by the marketing information providing method. The method of claim 1, In the step (b), in the case of the technology, the product and the element technology are derived through text mining, the element technology is packaged, and the step (c) is the marketing that comprises matching the derived product and the related company. How to Provide Information. The method of claim 1, Step (c), matching the product or the company associated with the technology from the company database, marketing information providing method characterized in that presenting the relevant feature information about the product company and the company derived when matching. The method of claim 1, In the step (d), the marketing information includes a product name, a product characteristic, an existing problem, a market size, a potential consumer, an expected consumer, a product related element technology, a competitive product, and an expected effect. How to Provide. The method of claim 1, In the step (d), the marketing information providing method comprises generating the marketing information through a format selection process for selecting a desired form of product or technology for the marketing information. The method of claim 1, In the step (d), the marketing information provides all the companies related to the product derived in the previous step for the potential consumer, and the marketing information providing method characterized in that to derive the expected consumer in accordance with the characteristics of the summarized product. The method of claim 1, In the step (b), the method of providing marketing information comprises deriving the related product by text mining technique and analyzing related element technologies to list the element technologies, and packaging integrable functions classified when the technology is listed. . The method of claim 1, Step (b), the marketing information providing method characterized in that to specify the characteristics of the product according to the degree of commercialization of the product, small or medium technology or large enterprise technology. The method of claim 1, The step (b) includes a market analysis process of collecting related market databases and related information and presenting company trend information or applicant analysis information. The method of claim 1, In the step (d), the marketing information provides additional information including the existing news information or evaluation information related to the product or the technology. A client terminal for receiving and transmitting specific information from a user and receiving marketing information based on the specific information; Analyze the related product or technology based on the specific information, match the analyzed product or company related to the technology, generate marketing information based on the product matched with the company or the technology, and send the information to the client terminal. Providing marketing information providing server; And A database storing information about the product or technology and storing the marketing information Marketing information providing system comprising a. The method of claim 13, The marketing information providing server classifies a product to which the specific information is applied through text mining and derives related products. The method of claim 13, The marketing information providing server, the marketing information providing system, characterized in that to specify the characteristics of the product according to the degree of commercialization of the product, small or medium technology or large enterprise technology. The method of claim 13, The marketing information providing server analyzes the element technologies related to the technology by a mining technique, lists the element technologies, and packages the element information through the correlation analysis between the listed element technologies. The method of claim 13, The marketing information providing server, the marketing information providing system, characterized in that to compare a variety of information related to the product by the opinion mining technique based on the reviews of existing users of similar products for the product. The method of claim 13, The marketing information providing server is a marketing information providing system, characterized in that to perform a market analysis process for presenting the company trend information or applicant analysis information by collecting the relevant market database and related information. The method of claim 13, The marketing information providing server matches the company related to the product or the technology from the company database and matches the information on the product or the technology with the company information in order to classify the expected demand company among the found potential demand companies. Marketing information providing system, characterized in that for performing the analysis process. The method of claim 13, The marketing information is a marketing information providing system, characterized in that the product name, product features, existing problems, market size, potential buyers, prospective buyers, product-related element technology, competitive products, expected effects. The method of claim 13, The marketing information providing server generates the marketing information through a format selection process for selecting a desired form regarding product or technology for the marketing information. The method of claim 13, The marketing information provides all the companies related to the product derived in the previous step for the potential consumer, and the marketing information providing system, characterized in that to present the expected consumer in accordance with the characteristics of the product specified for the potential consumer. The method of claim 13, The marketing information providing system, characterized in that for providing additional information including the existing news information or evaluation information related to the product or the technology.

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