KR20090039951A - Flash player and flash overlay advertisement system - Google Patents

Flash player and flash overlay advertisement system Download PDF

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Publication number
KR20090039951A
KR20090039951A KR1020070105464A KR20070105464A KR20090039951A KR 20090039951 A KR20090039951 A KR 20090039951A KR 1020070105464 A KR1020070105464 A KR 1020070105464A KR 20070105464 A KR20070105464 A KR 20070105464A KR 20090039951 A KR20090039951 A KR 20090039951A
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advertisement
overlay
flash
video
moving picture
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KR1020070105464A
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Korean (ko)
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김백수
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엔스트림(주)
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/12—Digital output to print unit, e.g. line printer, chain printer
    • G06F3/1201—Dedicated interfaces to print systems
    • G06F3/1223—Dedicated interfaces to print systems specifically adapted to use a particular technique
    • G06F3/1237—Print job management
    • G06F3/125—Page layout or assigning input pages onto output media, e.g. imposition
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

A moving picture reproducing device based on flash and an overlay effect advertisement system are provided to naturally expose an advertisement while displaying a moving picture itself when an overlay effect is applied to the advertisement, thereby satisfying both a viewer and an advertiser. If a client requests video reception through an internet network, a module of a video detector(208) searches a video information DB(204) to detect various data. An advertisement detector(206) searches information of an overlay advertisement activated when reproducing a moving picture to transmit the searched information to the client which requests. A flash video file is downloaded from a web browser and streamed in a reproducing device to reproduce. An overlay advertisement is displayed through an overlay output unit(312).

Description

플래쉬 기반의 동영상재생기 및 오버레이 효과에 의한 광고시스템{flash player and flash overlay advertisement system}Flash-based video player and advertisement system with overlay effect {flash player and flash overlay advertisement system}

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상기의 발명에 따른 동영상광고방식은 종래의 프리롤(preroll:광고가 먼저나 오는방식)광고의 경우는 광고의 효과측면과 동영상시청자들의 심리적 불편요 소가 발생하여 오히려 광고효과가 반감되었으나 동영상이 진행되면서 동영상 하단부에 동영상을 가리지 않는(투명처리) 범위에서 광고를 집행함으로써 In the video advertising method according to the present invention, in the case of the conventional preroll advertisement, the effect of the advertisement and psychological inconveniences of the viewers of the video are generated. As the video progresses, it runs the ad at the bottom of the video.

기존의 광고노출 대비 효과가 우수하다.The effect is better than the existing advertising exposure.

또한 광고종료후에도 광고를 다시 볼 수 있는 장치를 마련하여 광고효과를 지속적으로 유지할 수 있다.In addition, it is possible to maintain the advertising effect by providing a device for viewing the advertisement again after the end of the advertisement.

상기 발명은 웹페이지내의 플래쉬(flash)의 저작툴로 제작되어진 플레이어(동영상재생기와 재생되는 동영상내에서 특정광고를 표현하는 기법으로 해당 동영상 의 하단에 투명처리된 오버레이광고와 그에 따른 시스템 기술 및 방법들을 포함 하는 것이다.The invention is a player (manipulation technique for expressing a specific advertisement in a video player and a video being played with a flash authoring tool in a web page). It is to include.

아래 도식 2의 광고정보데이타베이스(202)는 광고주가 집행하는 광고의 정보로 데이타베이스화 되며,상기 발명의 광고의 형태는 동적인 광고를 포함한다.  The advertisement information database 202 of Scheme 2 below is a database of information of advertisements executed by advertisers, and the form of advertisements of the present invention includes dynamic advertisements.

클라이언트(100)에서 인터넷 네트워크를 통해 동영상수신을 요청하게 되면 동영 상검출부(208)의 모듈은 동영상정보 데이타베이스(204)를 검색하여 클라이언트의 재생기에서 보여줄 때 필요한 여러 데이타들을 검출하게 된다.  When the client 100 requests a video reception through the Internet network, the module of the video detection unit 208 searches the video information database 204 to detect various data required when the client 100 displays the video.

이와 동시에 광고검출부(206)에서는 동영상재생시 활성화되는 오버레이광고의 실 행파일위치(URL),광고재생시간(단위:초),상세팝업광고파일위치(URL),광고링크주 소를 광고정보데이타베이스(202)를 검색하여 요청되었던 클라이언트(100)측으로 전송시킨다.  At the same time, the advertisement detection unit 206 displays the execution file position (URL), the advertisement play time (unit: second), the detail pop-up advertisement file position (URL), and the advertisement link address of the overlay advertisement activated when the video is played. The base 202 is retrieved and sent to the requested client 100 side.

전송시의 데이타포맷(format)은 플래쉬 플레이어(이하 재생기)에서  The format of the data at the time of transmission is

XML(extensible markup language)포맷파일의 형태로 규정되어 호출되며 웹브라우 저에서 로드(road)된 xml파일을 재배열하여 얻어진 값들로 상기에 기술한 오버 레이광고시스템의 초기값으로 취한다. 이때 xml의 헤더 charset은 UTF-8 로 유 지하며 인터넷임시파일(Internet temporary files)로 인한 중복적인 광고노출오 류를 없애기 위해 요청시 특정정난수값(random value)을 발생시켜 이값과 조합된 쿼리(query)로 웹서버에 요청한다.  It is defined and called in the form of XML (extensible markup language) format file and is taken as the initial value of the above-mentioned overlay advertisement system with the values obtained by rearranging the xml file loaded in the web browser. At this time, the header charset of xml is maintained as UTF-8. In order to eliminate duplicate advertisement exposure errors caused by Internet temporary files, a specific random value is generated when requested and the query combined with this value ( query the web server with

(302)를 통하여 얻어진 FLV(플래쉬 비디오파일)는 웹브우저에서 다운로드되며 재 생기에서 스트리밍 처리되어 재생이 시작된다.  The FLV (flash video file) obtained through 302 is downloaded from a web browser and streamed from the playback to start playback.

또한 광고정보수신부(306)은 상기의 XML파일에서 얻어진 정보를 토대로 동영상 재생시작을 오버레이제어부(310)에서 감지하여 주어진 시간이 경과하게 되면    In addition, the advertisement information receiving unit 306 detects the start of video playback on the basis of the information obtained from the XML file, the overlay control unit 310 when the given time elapses;

오버레이출력부(312)를 통하여 오버레이광고(314)가 보여지게 된다.   The overlay advertisement 314 is shown through the overlay output unit 312.

도4의 오버레이광고(314)의 폭(세로)은 재생기에서 나타나는 동영상의 전체화 면폭(322)의 대략 20%로 하며 이는 동영상시청을 방해하지 않으면서 광고의 효 과를 극대화하는 가장 최적의 크기비율이다.   The width (vertical) of the overlay advertisement 314 of FIG. 4 is approximately 20% of the total width 322 of the video displayed in the player, which is the most optimal size to maximize the effect of the advertisement without disturbing the viewing of the video. Ratio.

오버레이광고(314)가 진행되는 동안 시청자가 이를 제거하기 위한 기능으로 제 거버튼을(324) 제공한다.   While the overlay advertisement 314 is in progress, the viewer provides a remove button 324 as a function for removing it.

오버레이제어부(310)에서는 실시간으로 광고의 진행시간을 감지하여 광고유효시 간이 경과한 경우와 오버레이제거버튼(324)을 실행(클릭)한 경우에는 도4에 표 기한 오버레이광고숨김버튼(318)으로 변환되어 오버레이광고(314)는 사라지게 된다.   The overlay control unit 310 detects the progress of the advertisement in real time and when the advertisement valid time has elapsed and when the overlay removal button 324 is executed (clicked), the overlay advertisement hiding button 318 shown in FIG. 4 is used. The overlay advertisement 314 is disappeared by being converted.

오버레이광고숨김버튼(318)을 사용자가 실행(클릭)시 오버레이출력부(312)에 통 하여 다시 오버레이광고(314)가 나타난다.   When the overlay advertisement hide button 318 is executed (clicked) by the user, the overlay advertisement 314 is displayed again through the overlay output unit 312.

이러한 경우에도 상기에 기술한 오버레이제어부(310)가 동작하여 광고시간을 제어한다.    Even in this case, the overlay controller 310 described above operates to control the advertisement time.

사용자가 오버레이광고를 실행(클릭)시에는 팝업광고출력부(308)에서 도4의 (316)의 위치에 상세팝업광고배너를 디스플레이하게 한다.   When the user executes (clicks) the overlay advertisement, the pop-up advertisement output unit 308 causes the detailed pop-up advertisement banner to be displayed at the position 316 of FIG. 4.

상세광고배너를 실행(클릭)시는 해당광고의 목적 웹사이트주소(url:uniform resource locator)로 링크되어 웹페이지 이동이 이루어진다   When the detailed advertisement banner is executed (clicked), the web page is moved by linking to the target website address (url: uniform resource locator) of the advertisement.

도1 은 클라이언트(사용자가) 인터넷에 접속하여 운영중인 서버에 동영상시청 을 위해서 접속하는 네트웍상태도.  1 is a diagram illustrating a network in which a client (user) connects to a server that is connected to the Internet for viewing a video.

도2 는 본 발명의 시스템 구성도  2 is a system configuration diagram of the present invention.

도3은 오버레이광고작동을 위한 동영상재생기의 간략도.  3 is a simplified diagram of a video player for overlay advertisement operation.

도4는 동영상재생기에서의 오버레이광고집행 데모.  4 is an overlay advertisement execution demonstration in a video player.

도5는 오버레이광고시스템의 흐름도.  5 is a flowchart of an overlay advertisement system.

Claims (1)

상기 도3의 FLV(플래쉬 비디오파일)의 재생도구(300)에 오버레이광고(314),The overlay advertisement 314 on the playback tool 300 of the FLV (flash video file) of FIG. 오버레이광고(314)진행이 완료되어 나타나는 오버레이숨김버튼(318),Overlay advertisement 314, the overlay hidden button 318 that appears when the progress is completed, 오버레이숨김버튼(318)클릭시 오버레이광고(314)가 다시 진행하는 방식,When the overlay overlay button 318 is clicked, the overlay ad 314 proceeds again, 오버레이광고(314)를 클릭시 상세팝업광고가 (316)의 위치에 진행하는 방식,When the overlay advertisement 314 is clicked, the detail pop-up ad proceeds to the position of 316, 위의 구성을 제어하는 광고시스템Ad system controlling the above configuration
KR1020070105464A 2007-10-19 2007-10-19 Flash player and flash overlay advertisement system KR20090039951A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9666158B2 (en) 2013-03-25 2017-05-30 Samsung Electronics Co., Ltd. Apparatus and method of controlling screens in a device
US10095368B2 (en) 2013-04-24 2018-10-09 Samsung Electronics Co., Ltd. Screen control method and electronic device thereof

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9666158B2 (en) 2013-03-25 2017-05-30 Samsung Electronics Co., Ltd. Apparatus and method of controlling screens in a device
US10095368B2 (en) 2013-04-24 2018-10-09 Samsung Electronics Co., Ltd. Screen control method and electronic device thereof
US10949050B2 (en) 2013-04-24 2021-03-16 Samsung Electronics Co., Ltd. Screen control method and electronic device thereof

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