KR20090030882A

KR20090030882A - Mobile search advertisement system and pay and billing method using the same

Info

Publication number: KR20090030882A
Application number: KR1020070096539A
Authority: KR
Inventors: 조용호
Original assignee: (주)블루다임
Priority date: 2007-09-21
Filing date: 2007-09-21
Publication date: 2009-03-25

Abstract

The present invention relates to a mobile search advertisement system suitable for a wireless environment.

The billing and settlement method using the mobile search advertisement system of the present invention comprises the first step of an advertiser accessing an advertisement server to register an advertisement; A second step of the caller's caller connecting to the access server via the wireless network; When a keyword is searched for in a search window displayed on the called party, the advertisement server displays an advertisement list of the advertisers who have purchased the keyword along with the keyword search result on the display unit of the called party, and the user selects at least one of the advertisement list. A third step of connecting to the advertiser by the one selected by the advertiser by the access method; A fourth step of calculating and billing the advertiser-specific billing corresponding to the user's actions stored in the database of the advertisement server; The access method selected by the advertiser includes at least one of answering a call, making a call, a bookmark, and accessing a wireless site.

Description

Mobile Search Advertisement System and Pay and Billing Method Using the same}

The present invention relates to a mobile search advertisement system and a billing and settlement method using the same, and more particularly, to a mobile search advertisement system suitable for a wireless environment and a billing and settlement method using the same.

1 is a view schematically showing a conventional advertising method using a wired network.

Referring to FIG. 1, first, a user searches using a predetermined search word (keyword). When the user performs a search, a predetermined list of advertisements related to the search word is displayed along with the search result.

At this time, some users access the advertiser's site by clicking the advertisement list displayed on their computer. Thereafter, the user performs certain actions such as signing up for membership and / or purchasing goods on the advertiser's site.

In such a conventional advertising method, CPC (Cost Per Click) method that charges for a customer who clicks the advertisement list and accesses an advertiser's site, and a CPA that charges a customer who participates in an event (subscription, purchase behavior, etc.) occurring on the advertiser's site. (Cost Per Action) method is mainly used.

However, the conventional advertising method is based on a wired web and is difficult to apply to a mobile terminal. In detail, it is difficult for a mobile terminal to apply a conventional advertising method due to a relatively small screen size, a lack of an advertiser-only mobile site, various access paths, and a charge burden of advertisement exposure data. Therefore, there is a demand for an advertisement method suitable for a wireless environment.

Accordingly, an object of the present invention is to provide a mobile search advertisement system suitable for a wireless environment and a billing and settlement method using the same.

Billing and settlement method using a mobile search advertising system according to an embodiment of the present invention comprises the first step of the advertiser accesses the advertisement server to register the advertisement; A second step of the caller's caller connecting to the access server via the wireless network; When a keyword is searched for in a search window displayed on the called party, the advertisement server displays an advertisement list of the advertisers who have purchased the keyword along with the keyword search result on the display unit of the called party, and the user selects at least one of the advertisement list. A third step of connecting to the advertiser by the one selected by the advertiser by the access method; A fourth step of calculating and billing the advertiser-specific billing corresponding to the user's actions stored in the database of the advertisement server; The access method selected by the advertiser includes at least one of answering a call, making a call, a bookmark, and accessing a wireless site.

Preferably, when the advertisement list is clicked, a yellow page including basic information of the advertiser, main selling items, and the access method is displayed on the called party.

The first step includes the step of the advertiser accessing the ad server to register the yellow page, the step of selecting the keyword to purchase, the step of selecting the access method in accordance with the price for each access method; Selecting whether or not the advertisement is to be displayed to a non-data subscription, and if the advertisement is displayed to the non-data subscription, calculating and inquiring a packet when the advertisement list and the yellow page are exposed. And selecting the number of advertisement exposures exposed to the non-data subscribers.

The advertiser preserves at least a portion of the packet cost of the advertisement list and the yellow pages exposed to the non-data subscription.

The third step may include: searching a keyword in a search box displayed on the called party; Determining whether the user is a non-data subscription; Searching for a keyword of an advertiser including the data non-subscriber if the user is a non-data subscription, and searching for a keyword of all advertisers if the user is a data flat subscriber; Displaying the keyword search results and the advertisement list of the advertisers in the called party; Displaying the yellow page when the user clicks on a specific advertisement included in the advertisement list; Selecting at least one connection method among the connection methods displayed on the yellow page; If the bookmark is selected among the access methods, transmitting the information on the advertisement to at least one of e-mail and messenger information previously registered by the user in a service server; And storing the access method selected by the user together with the packet amount of the advertisement list and the yellow page generated by the user.

The fourth step includes calculating a fee corresponding to the amount of packets exposed to the non-data subscribers, storing a fee corresponding to the number of advertisements for each keyword, and a fee corresponding to the access method of the user. And storing the billing information for each advertiser and billing a fee corresponding to the billing information.

At least some of the fees corresponding to the amount of packets exposed to the non-subscriber are charged to the advertiser.

The method may further include determining a reference price for each keyword and an access method in response to the number of searches for each keyword and the number of accesses for each access method.

Mobile search advertising system according to an embodiment of the present invention is an incoming and outgoing call unit that is connected to the access server via a wireless network, an access server connected to the access server, to provide an advertisement list to the access server, and the ad server A service server for providing at least one of e-mail and messenger information previously input by a user of the called party to the advertisement server, an advertiser server connected to the advertisement server, and registering an advertisement with the advertisement server; A policy information database connected to the advertisement server and storing the advertisement policy registered in the advertiser server, a behavior information database connected to the advertisement server and storing behavior information performed by the caller to view the advertisement; Billing for storing the billing information of the advertiser in response to the behavior information And a settlement information database for storing settlement information for calculating a charge corresponding to the billing information, wherein the policy information database includes a connection method for a user of the called party to access the advertiser. At least one of an incoming call, a dialing call, a bookmark, and a wireless site access are stored.

Preferably, the advertisement server includes an advertisement purchase unit for storing information provided in the policy information database including the access method, purchased keyword information, and whether or not the data fixed-term subscriber is exposed to the advertisement provided from the advertiser server; An advertisement expression unit for exposing an advertisement list when a keyword is searched at the called party by the called party, and displaying advertisement information provided from the advertiser server when the exposed advertisement list is clicked; A monitoring / recording unit for storing information on an action for accessing the advertisement in the triggering unit in the action information database; A billing unit for calculating billing information for each advertiser using the information stored in the behavior information database and storing the billing information for each advertiser in the billing information database; And a settlement unit for billing the advertiser server using the information stored in the billing information database.

The settlement unit charges the advertiser to select at least a portion of the fee for the amount of packets incurred by the advertisement due to the advertisement to the advertiser selected to expose the advertisement to the data flat subscriber.

In the mobile search advertisement system of the present invention and the billing and settlement method using the same, there is an advantage that a customer can select various access methods and thus more easily access to an advertisement product. In other words, by providing the customer with a variety of access methods, including selectable dialing, answering calls, etc. on the mobile, the customer can more easily access the advertising product. In addition, in the present invention, at least a portion of data charges of the data flat subscribers are preserved so that the data flat subscribers can access the advertisement product without a problem of the fees. In the present invention, since the base rate is determined by using the number of keywords searched by the user, the approach, and the like as statistics, the advertiser can be charged an efficient fee in response to the advertisement exposure.

Hereinafter, the present invention will be described in detail with reference to FIGS. 2 to 10 with reference to the accompanying preferred embodiments in which those skilled in the art can easily practice the present invention.

2 is a view showing a mobile search advertising system according to an embodiment of the present invention.

2, the mobile search advertising system according to an embodiment of the present invention is a caller 100, access server 102, ad server 104, advertiser server 106, service server 108 and database Fields 110, 112, 114, and 116.

The call originator 100 refers to a device that can access the access server 102 using a wireless network, for example, a user's mobile phone. The call originator 100 is connected to the access server 102 via a wireless network.

The connection server 102 displays predetermined information on the display unit of the called party 100 when the called party 100 is connected. In practice, the access server 102 displays various information including a searchable search box on the display unit of the call originator 100.

The ad server 104 is used to display predetermined advertisement information. To this end, the ad server 104 is connected to a policy information database (DataBase: hereinafter referred to as "DB") 116, behavior information DB 114, settlement information DB 112 and billing information DB 110. .

The policy information DB 116 stores advertisement information of the advertiser. For example, the policy information DB 116 stores a connection method of a customer selected by an advertiser, an advertisement exposure method for a data flat user and / or a data flat user.

In the behavior information DB 114, information about the behavior of the user of the call originator 100 is stored.

The billing information DB 110 stores billing information for each advertiser in response to the actions of users stored in the off-board information DB 114.

The settlement information DB 112 stores settlement information of a fee for an advertiser.

The advertiser server 106 connects to the advertisement server 104 via a wired or wireless network. The advertiser server 106 provides the advertisement policy of the advertiser to the advertisement server 104. Here, the advertisement policy may include a user's access method to the advertisement, a user to which the advertisement is exposed (data fixed amount or non-settlement user, etc.). Here, the advertiser may provide the advertisement policy to the advertisement server 104 through various routes (for example, telephone, etc.) as well as the advertiser server 106.

The service server 108 receives predetermined information from the user and provides the received information to the advertisement server 104. For example, the user accesses the service server 108 and provides the user's e-mail information, messenger information, and the like to the service server 108. In this case, the user may access the service server 108 using a general wired network (user's computer) as well as the caller 100. Information of the user provided to the service server 108 is provided to the advertisement server 104 at the request of the advertisement server 104. In addition, the user's information provided to the service server 108 is stored in a database (not shown) so that the user can log in with his or her account and view and change the information.

3 is a view showing in detail the ad server shown in FIG.

Referring to FIG. 3, the advertisement server 104 includes an advertisement purchase unit 1041, an advertisement expression unit 1042, a monitoring / recording unit 1043, a charging unit 1044, and a settlement unit 1045. Here, each of the advertisement purchase unit 1041, the advertisement expression unit 1042, the monitoring / recording unit 1043, the charging unit 1044, and the settlement unit 1045 may be formed of a separate computer (or system).

The advertisement buying unit 1041 stores the advertisement information provided from the advertiser server 106 in the policy information DB 116. In fact, the advertiser accessing the advertisement purchase unit 1041 checks billing information on various paths for the user to access the advertiser and provides the advertisement purchase unit 1041 with a desired path. In addition, the advertiser may provide the advertisement purchase unit 1041 with an advertisement exposure method for the data fixed or fixed amount non-user.

When the user accesses the access server 102 using the call originator 100 and executes a keyword search, the advertisement expression unit 1042 provides the access server 102 with an advertisement list of advertisers who have purchased the same keyword. Then, the keyword search result and the advertisement list are simultaneously displayed on the display unit of the call destination 100.

The monitoring / recording unit 1043 stores information corresponding to the user's action in the action information DB 114. For example, the monitoring / recording unit 1043 stores information such as an advertisement, a user's access path, and the like inquired by the user in the behavior information DB 114. The information stored in the behavior information DB 114 is used as billing information for each advertiser and discount data amount of the user. .

The billing unit 1044 calculates billing information for each advertiser using the information stored in the behavior information DB 114. The billing information calculated by the billing unit 1044 is stored in the billing information DB 110.

The settlement unit 1045 bills the advertiser using the information stored in the billing information DB 110. The billing information billed to the settlement unit 1045 is stored in the settlement information DB 112.

4 is a flowchart illustrating a process for an advertiser to register an advertisement.

Referring to FIG. 4, an advertiser first accesses an advertisement purchase unit 1041 of the advertisement server 104 using the advertiser server 106. After that, the advertiser inputs a yellow page registration, that is, basic information of the advertiser and main sales items, etc. (S400) The advertiser who registers the yellow page in step S400 selects a keyword to purchase (S402). The keyword to purchase refers to a search word input by the caller 100.

In step S402, the advertiser selects a keyword to purchase, and selects a customer's access method (S404). The customer's access method includes answering a call, making a call, a bookmark, and a wireless site. Calling means the user dials the advertiser using the caller 100. Answering a call is when a user requests the advertiser to answer a call. The bookmark refers to a method in which an advertiser provides information of an advertisement through a user's e-mail or messenger. A wireless site means a way for a user to access a mobile-only site provided by an advertiser. In step S404, the advertiser selects at least one access method.

In operation S404, when the customer access method is selected, an advertisement price for the selected method is displayed to the advertiser. In operation S406, the advertiser selects an advertisement target customer. In other words, the advertiser decides whether to select only the data subscription subscriber as the advertisement target or to select the non-data subscription subscriber as the advertisement target (S408 and S410).

If the advertiser selects the data subscription non-subscriber as an advertisement target at step S410, when the yellow page registered at step S400 is exposed to the user's terminal, the packet of the advertisement list exposed at the time of searching the keyword and the keyword is calculated. The advertising operation agency (ie, the ad server 104) preserves some or all of the costs incurred by the packet by the advertisement to the user. For example, an advertising agency may use some of the advertising costs to cover a user's data charges. In addition, the advertiser may preserve the user's data charges generated by his advertisement.

After that, the advertiser inputs the maximum number of advertisement exposures per same user (S414). In step S414, the step S400 to S412 is prevented from being repeated by a malicious user (for example, a competitor), thereby preventing waste of charges. Can be. When the maximum number of times of advertisement exposure is input in step S414, the purchase of the advertisement is confirmed, and the information input by the advertiser is stored in the policy information DB 116. (S416) In step S410, if only the data subscription is selected as the advertisement target, The purchase of the advertisement is confirmed, and the information input by the advertiser is stored in the policy information DB 116.

5 is a flowchart illustrating a process in which a user is exposed to an advertisement.

Referring to FIG. 5, first, a user connects to the access server 102 using the caller 100. At this time, the called party 100 is connected to the access server 102 via a wireless network. A user who accesses the access server 102 requests a search after inputting a predetermined search word on the search screen exposed to the call originator 100. (S500)

In this case, the advertisement expression unit 1042 of the advertisement server 104 determines whether the user who requested the search in step S500 is a data flat subscriber or a non-subscriber. (S502) The user who requested the search in step S500 does not receive the data subscription. If the advertisement expression unit 1042 searches for the keyword of the advertiser, including the non-subscriber data subscription (S504). Then, the advertisement expression unit 1042 determines whether the number of times of advertisement exposure of the user is exceeded (S506). In other words, in step S506, it is determined whether the maximum number of impressions input by the advertiser in step S414 of FIG. 4 is exceeded. If the maximum number of exposures is exceeded in step S506, the process returns to step S504 to prevent the advertisement from being exposed.

If the maximum number of exposures is not exceeded in step S506, the advertisement list is displayed on the call-in / out unit 100 together with the keyword search result as shown in FIG. 6A. (S510) On the other hand, if the user who requested the search in step S502 is a data subscription subscriber, the advertisement is expressed. The unit 1042 searches for the keyword of the advertiser and displays the searched advertisement on the call originator 100 together with the keyword search result. (S508, S510).

In this case, the monitoring / recording unit 1043 stores the exposure information and the packet amount of the advertisement displayed in step S510 in the behavior information DB 114. (S512) The exposure information of the advertisement stored in the behavior information DB 114 is stored in step S506. It is used to count the number of advertisements per user, and the packet quantity information is used to preserve the fee of the data subscription subscriber.

Subsequently, the user performs a predetermined action in response to the advertisement and the search result displayed on his / her caller 100. In this case, when the user clicks on a specific advertisement, the yellow page of the advertiser is displayed on the display unit of the call originator 100 as shown in FIG. 6B. (S514, S516) On the yellow page, the information of the product provided by the advertiser and the purchase of the product are displayed. Customer's connection method is displayed. Here, the access method of the customer is displayed by the method selected by the advertiser in step S404 of FIG.

In operation S516, the yellow page exposure information and the packet amount information displayed on the display unit of the icing and counting unit 100 are stored in the behavior information DB 114. Contact the advertiser by using at least one method (S520, S522).

Meanwhile, if the bookmark function is selected in step S520, the advertisement expression unit 1042 receives information such as an e-mail and / or a messenger of the user from the service server 108, and uses the supplied information to display the advertisement information of the user. The user can send an e-mail and / or a messenger (S526). Then, the user can check the advertisement information supplied to the e-mail using his computer and perform an action such as purchase in response to the confirmed information.

In step S524, the bookmark function is not selected, or after the advertisement information is supplied to the user's e-mail or the like in step S526, the access method selected by the user is stored in the behavior information DB 114 by the monitoring / recording unit 1043.

Meanwhile, although FIG. 5 illustrates that the advertisement is exposed to the caller 100 by the yellow page, the present invention is not limited thereto. For example, when the advertisement list is exposed to the caller 100, an access method may be additionally displayed on each advertisement list. In this case, the user may contact the advertiser using the access method shown in the advertisement list.

7 is a flowchart illustrating an operation process when a user selects a bookmark function.

Referring to FIG. 7, when the bookmark function is selected in operation S526, the advertisement server 104 receives information such as an e-mail registered in advance by the user from the service server 108. Thereafter, the advertisement server 104 transmits the advertisement information by e-mail or the like supplied from the service server 108.

Thereafter, the user checks an e-mail or the like using his or her computer (S600). The user clicks on the URL of the advertiser included in the advertisement and moves to the advertiser's site (S602, S604, S606). The user performs certain actions such as purchasing goods on the advertiser's site. Here, the purchase behavior of the goods that the user accesses the advertiser's site over the wire is transmitted to the advertisement server 104 from the advertiser's site, and the advertisement server 104 stores the information in the behavior information DB 114 to charge later. We use in city.

8 is a flowchart for calculating billing information for each advertiser.

Referring to FIG. 8, first, the charging unit 1044 of the advertisement server 104 loads the advertisement exposure information for each advertiser from the behavior information DB 114. (S800) After that, the charging unit 1044 is an advertiser. The advertisement listing exposure information and the exposure information of the yellow page of the lead is read. (S802) After step S802, the billing unit 1044 checks whether the advertiser currently calculating the billing information is an advertiser including the non-subscription of the data subscription. (S804)

If the advertiser advertises including the unsubscribed data subscription at step S804, if the user is exposed to the advertisement, the advertiser calculates a fee including packet data (S806). In other words, the advertiser receives the packet when the user is exposed to the advertisement. It is calculated as a fee. Here, the packet fee of the non-subscriber of the data subscription among the rates calculated in step S806 may be preserved by the advertising agency.

After step S806, the billing unit 1044 stores the fee corresponding to the advertisement exposure for each keyword selected by the advertiser in the billing information DB 110. [0080] In step S804, the advertiser includes an advertisement including only the data subscription subscriber. Even in this case, the charge corresponding to the advertisement exposure for each keyword selected by the advertiser is stored in the billing information DB 110 (S808).

Thereafter, the charging unit 1044 reads the information of the user who has selected to call in the customer connection method, and stores the charge corresponding to the read information in the charging information DB 110 (S810, S812). The accounting unit 1044 reads the information of the user who has selected to answer the call in the customer access method, and stores the charge corresponding to the read information in the billing information DB 110. (S814, S816) The accounting unit after the step S816 1044 reads the information of the user who selected the bookmark in the customer connection method, and stores the charge corresponding to the read information in the billing information DB 110. (S818, S820) After step S820 billing unit 1044 Reads the information of the user connected between the advertiser via the web, and stores the charge corresponding to the information in the billing information DB 110. (S822, S824), after step S824 billing unit 1044 Leads information about users who select a wireless site from among customer access methods, And stores a charge corresponding to the encoded information in the billing information DB (110). (S826, S828)

9 is a flowchart illustrating a method of billing an advertiser for an advertising fee.

Referring to FIG. 9, first, the settlement unit 1045 loads billing information for each advertiser from the billing information DB 110. (S900), the settlement unit 1045 calculates a billing amount for each advertiser and calculates the billing amount. In response to the received amount, a tax invoice is generated. (S902, 904) After that, the settlement unit 1045 sums the rate discount details by the advertisement inquiry of the data subscription non-subscriber, and charges the rate discount detail information of each user. The user transmits the charge to the billing system (S906 and S908). The user is then charged a discounted rate by the packet exposed to the advertisement. Here, the discount rate for the non-data subscribers is preserved by the advertiser or the advertising agency.

10 is a flowchart illustrating a method of determining an advertisement fee for each customer access method.

Referring to FIG. 10, first, the monitoring / recording unit 1043 creates a page view for each keyword, user visit statistics, and stores the same in the behavior information DB 114. (S952) In addition, the monitoring / recording unit 1043 stores a customer connection Statistics about the number of selections for each method are prepared and stored in the behavior information DB 114 (S954). That is, the monitoring / recording unit 1043 stores statistics on the number of selections such as making a call, answering a call, a bookmark, and a wireless site. It is stored in the behavior information DB (114).

Thereafter, the monitoring / recording unit 1043 calculates an average value of the access method and keyword search. (S956) In other words, the monitoring / recording unit 1043 calculates an average value of each of call, answer, bookmark, and wireless sites among all access methods. Calculate Then, the monitoring / recording unit 1043 calculates the average value of the entire keywords by using the number of keyword searches for each of the entire keywords.

Thereafter, the monitoring / recording unit 1043 analyzes the effect of each keyword and the access method relative to the average, and stores the analyzed effect. (S958) The monitoring / recording unit uses the keyword analysis and the keyword using the effect analysis data stored in step S958. A price for each access method is generated and the generated price is stored in the policy information DB 116. (S960) At this time, the price stored in the policy information DB 116 is used as a reference price when the advertiser wants an advertisement. S962)

Although the technical idea of the present invention has been described in detail according to the above preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. In addition, those skilled in the art will understand that various modifications are possible within the scope of the technical idea of the present invention.

3 is a view showing in detail the ad server shown in FIG.

6A and 6B are diagrams briefly showing an advertisement list and a yellow page displayed on the display unit in the call destination.

8 is a flowchart for calculating billing information for each advertiser.

100: call destination 102: access server

104: ad server 106: advertiser server

108: service server 110: billing information DB

112: settlement information DB 114: behavior information DB

116: Policy Information DB 1041: Ad Purchase Department

1042: advertising expression unit 1043: monitoring / recording unit

1044: billing part 1045: settlement part

Claims

A first step of the advertiser accessing the advertisement server and registering the advertisement;

A second step of the caller's caller connecting to the access server via the wireless network;

When a keyword is searched for in a search window displayed on the called party, the advertisement server displays an advertisement list of the advertisers who have purchased the keyword along with the keyword search result on the display unit of the called party, and the user selects at least one of the advertisement list. A third step of connecting to the advertiser by the one selected by the advertiser by the access method;

A fourth step of calculating and billing the advertiser-specific billing corresponding to the user's actions stored in the database of the advertisement server;

The advertiser-selected access method includes a billing and settlement method using a mobile search advertising system, characterized in that at least one or more of the answer, call, bookmark, and wireless site access

The method of claim 1,

When the advertisement list is clicked, a yellow page including the basic information of the advertiser, the main selling item, and the access method is displayed on the called party. The billing and settlement method using the mobile search advertisement system.

The method of claim 2,

The first step is

Registering, by the advertiser, the yellow page by accessing the ad server;

Selecting the keyword to be purchased;

Selecting the connection method according to the price for each connection method;

Selecting whether the advertisement is to be displayed to non-data subscriptions,

Calculating and retrieving a packet when the advertisement list and the yellow page are exposed if the advertisement is displayed in the non-subscriber of data;

The billing and settlement method using a mobile search advertising system, characterized in that it comprises the step of selecting the number of exposure of the advertisement exposed to the same non-subscriber.

The method of claim 3, wherein

And at least a portion of a packet cost of the advertisement list and the yellow page exposed to the non-subscription of the data is preserved by the advertiser.

The method of claim 2,

The third step is

Searching for a keyword in a search box displayed on the called party;

Determining whether the user is a non-data subscription;

Searching for a keyword of an advertiser including the data non-subscriber if the user is a non-data subscription, and searching for a keyword of all advertisers if the user is a data flat subscriber;

Displaying the keyword search results and the advertisement list of the advertisers in the called party;

Displaying the yellow page when the user clicks on a specific advertisement included in the advertisement list;

Selecting at least one connection method among the connection methods displayed on the yellow page;

If the bookmark is selected among the access methods, transmitting the information on the advertisement to at least one of e-mail and messenger information previously registered by the user in a service server;

And storing the access method selected by the user together with the packet amount of the advertisement list and the yellow page generated by the user.

The method of claim 5,

The fourth step is

Calculating a fee corresponding to the amount of packets exposed to the non-subscriber;

Storing a fee corresponding to the number of times of advertising for each keyword;

Storing a fee corresponding to the access method of the user;

Billing information is generated for each advertiser, and billing and settlement method using a search advertising system, characterized in that it comprises the step of charging a fee corresponding to the billing information.

The method of claim 5,

The billing and settlement method using the search advertising system, characterized in that at least a portion of the fee corresponding to the amount of packets exposed to the non-subscriber data bill is billed to the advertiser.

The method of claim 1,

And determining a reference price for each of the keywords and the access methods in response to the number of searches for each keyword and the number of times of access for each access method.

An incoming / outgoing call unit connected to an access server via a wireless network;

An advertisement server connected to the access server and configured to provide an advertisement list to the access server;

A service server connected to the advertisement server and configured to provide at least one of email and messenger information previously input by a user of the called party to the advertisement server;

An advertiser server connected to the advertisement server to register an advertisement with the advertisement server;

A policy information database connected to the advertisement server and storing the advertisement policy registered in the advertiser server;

A behavior information database connected to the advertisement server and storing behavior information performed by the caller to view the advertisement;

A billing information database for storing billing information of the advertiser in response to the behavior information;

It is provided with a settlement information database for storing the settlement information for calculating the charge corresponding to the billing information,

In the policy information database, at least one or more of a phone call, a phone call, a bookmark, and a wireless site access, in which a user of the called party accesses the advertiser, is stored in the mobile search advertisement system. .

The method of claim 9,

The ad server

An advertisement purchase unit for storing information provided in the policy information database including the access method, the purchased keyword information, and whether or not the data fixed-term subscriber is exposed to the advertisement provided from the advertiser server;

An advertisement expression unit for exposing an advertisement list when a keyword is searched at the called party by the called party, and displaying advertisement information provided from the advertiser server when the exposed advertisement list is clicked;

A monitoring / recording unit for storing information on an action for accessing the advertisement in the triggering unit in the action information database;

A billing unit for calculating billing information for each advertiser using the information stored in the behavior information database and storing the billing information for each advertiser in the billing information database;

And a payment unit for billing the advertiser server using the information stored in the billing information database.

The method of claim 10,

The payment unit bills the advertiser to the advertiser selected to be exposed to the data flat-rate non-subscriber to include at least a portion of the fee for the amount of packets incurred by the data non-subscriber by the advertisement. Advertising system.