KR20090020828A - Business model which user create video content share in advertisement benefit - Google Patents

Abstract

The present invention uploads the video content (hereinafter, the content) produced by a person (digital camera, camcorder, mobile phone, etc.) and produced by himself (including editing) by a digital home appliance (digital camera, camcorder, mobile phone, etc.) to the Internet website (stored on the server) and the service web When the content is displayed on the site and in the spaces such as blogs, cafes, mini homepages, and bulletin boards, the advertising device inserted in the video operates to generate revenue (cash) for the people who produced the content and the people who distributed it to the above space. It relates to the distribution system that earns and pays and its revenue model.

The distribution system of the present invention proposes a methodology in which advertisers, advertisement execution agencies (headquarters), original authors, and sharers achieve smooth advertisement execution and accurate and stable profit distribution to original authors and sharers based on organic relationships.

The present invention relates to a system and method for advertising revenue distribution in user-generated video content. The present invention provides a web suitable for participation, opening, and sharing in an existing system that registers an advertisement in user-generated video content and distributes advertising revenue to creators according to the number of plays. It is a business model that pays advertising revenue to sharers who distribute creator's contents based on 2.0. According to the present invention, it can be a model of new information sharing by paying the sharer who distributes the content, and the professional and active sharing is progressed, and the content creator is satisfied with the content production because many netizens can watch their work. Advertisers can expect a great advertising effect because they can show ads to many netizens and mainstream users through sharers.

Description

Ad revenue distribution system and its method according to direct video content sharing {Business Model which user create video content share in advertisement benefit}

Revenue distribution business model for sharing your own video content

Finding new business models by sharing content with sharers, without a revenue structure for home-grown video content

Developing a Revenue Model for Your Own Video Content

Increasing content exposure by sharing revenue with sharers

New revenue model of the home-made video contents market is emerging, and the Internet advertising market is growing according to the trend of Web 2.0.

In the Web 2.0 era, the Internet is the mainstream of participation, openness, and sharing, while the core is video content. The evolution of video content is now available for viewing in any browser using Flash. However, video content is larger than existing text or image content, which creates a huge burden on the server, but no revenue model has been developed.

The present invention will be a new business model in the Web 2.0 era as a revenue model for video content. In this revenue distribution model, when a content produced by a producer is registered on a server, an advertisement is inserted into the content and posted.

Sharers are a profit model that receives a part of advertising costs by posting contents of creators to individual blogs or cafes.

Producers can reduce the cost of promoting content, and sharers can freely use content that suits their personal preferences. In the revenue distribution of the present invention, the profits are distributed to creators based on the number of views, recommendations, and comments of video content. The sharer also receives the producer's revenue in the same way as the creator.

The effect of the present invention is that the video content will be placed on the web following text and images, and the service provider will be able to reduce the cost of marketing activities for the video content. Can be seen by viewers and users in various fields.

The content produced by the producer for the present invention can be paid if the advertisement is inserted only if there is no copyright infringement. Sharers also need to distribute content that does not infringe copyright to receive payment.

1 illustrates the overall relationship and contents distribution process for producers and sharers as a copyright / shareer advertisement revenue business model according to an embodiment of the present invention.

2 is a schematic diagram of the distribution of advertising revenue according to content playback, showing the distribution of advertising revenue between sharers and creators.

Claims (2)

A system and method for distributing a portion of the advertising expenses paid from the advertiser to the producer by operating the advertisement device installed in the distribution system developed by the company when the video producer posts the content on the Internet and the user watches the video. The system and method of claim 1, wherein the contents of the producer are distributed to other spaces (blogs, cafes, mini homepages, etc.) of the Internet, and then the user distributes the profits to the sharers in the same manner as the video viewing.

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