KR20090020746A - The real time advertisement system using the kiosk system which is connected in the internet and the method - Google Patents

The real time advertisement system using the kiosk system which is connected in the internet and the method Download PDF

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KR20090020746A
KR20090020746A KR1020070085286A KR20070085286A KR20090020746A KR 20090020746 A KR20090020746 A KR 20090020746A KR 1020070085286 A KR1020070085286 A KR 1020070085286A KR 20070085286 A KR20070085286 A KR 20070085286A KR 20090020746 A KR20090020746 A KR 20090020746A
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advertisement
kiosk
information
user
terminal
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신강호
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신강호
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0254Targeted advertisements based on statistics
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

A real time advertisement system using the KIOSK system which is connected in the Internet and a method thereof are provided to advertise in the kiosk installed at the advertisement agent server in real time. A real time advertisement system using the KIOSK system which is connected in the Internet includes a LAN module connecting the kiosk hardware to the internet network; an LCD panel showing an image; a human detection sensor which can sense the user; an unmanned DB module which can update the whole country unmanned device database in the advertisement agent server in a real time basis; a connection module for connecting to the agent server; an advertisement registration module for registering the advertisement and classifying the registered advertisement; a charging module for setting up the charging according to the advertising method to the advertisement client.

Description

The real time advertisement system using the KIOSK system which is connected in the Internet and the method}

1 is a schematic configuration diagram of a conventional general kiosk system

2 is a system configuration diagram of the present invention

3 is a block diagram of a kiosk system according to the present invention

4 is a block diagram illustrating a kiosk system according to the present invention.

5 is a flow chart showing the operation of the kiosk system according to the present invention.

The present invention relates to a real-time advertisement apparatus and method using a kiosk system connected to the Internet, and more particularly, to a LAN module 280 for connecting an internet to a kiosk system connected to the internet to an advertisement agent server and an image. LCD panel to show the human body, human body sensor to detect the presence of humans, and an advertisement module for advertisement are installed, and the advertisement requester connects the advertisement agent server through the Internet to request advertisement according to advertisement time and type of advertisement. The present invention relates to an apparatus and method for advertising in real time by selecting an appropriate advertisement in a kiosk terminal installed throughout the country.

With the development of computers and the development of the Internet, computer advertisements connected to the Internet are carried out in various ways. As a representative Internet advertisement, a banner advertisement or a flash advertisement is displayed on the main screen when the homepage is accessed. In addition, if you look at the large billboards of subways or buildings, in addition to the regular broadcast, they receive advertisements for a certain period of time, and in the case of TV home shopping or regular broadcasting, they spend a lot of time on advertising to generate advertising revenue. In addition, in the case of newspapers, advertisements take up a lot of aspects, and they adopt various methods to increase consumers' purchase motivation with a lot of information.

In the modern society we live in, there are many kiosks that have been advanced from simple kiosks that do not require a manager to collect fees in order to make life easier and sell various things to people. Most of the advanced kiosks are designed as computer systems with built-in monitors and LANs and memory that can store a variety of information.

The kiosk system requests the central information service device to provide information required by the user by operating the terminal through the transmission network, and the central information service device transmits the information requested by the user to the terminal through the transmission network. Information is output through the terminal so that users can recognize the information, in order to provide information related to various guides, education, advertising, etc., public offices, shopping centers, hotels, educational institutions, history, hospitals, finance It is widely used in various fields such as institutions. Kiosk terminals are machines that are located in a common place, such as a public place, and which the service provider provides services to these users / clients when the user or client accesses. Such services are usually self-service, with the service provider handling the client itself rather than providing the client with particular attention. Therefore, these services tend to be repetitive, simple, and specific tasks, for example, to perform informational tasks or to perform some simple commerce activity (e.g. buying a ticket, receiving cash, reviewing a department store's floor map, etc.). Can be mentioned. The work to be processed needs to be pre-programmed, pre-determined and self-service. Therefore, kiosk design is inflexible and does not provide any help specifically tailored to the specific user.

In general, such commercial activity is intended to use any device, such as one or more monitors, card readers, ticket printers, laser printers, ATMs, unattended payment machines, and the like. Such devices are typically designed with no flexibility in the kiosk, and thus can only be used for other predefined tasks since they are dedicated to predefined tasks.

The advantage of such a kiosk system is its convenience and reliability. The kiosk system does not require the operator to perform such work throughout the standard working hours, thus saving operating costs and increasing productivity.

Some conventional kiosks are connected to a network, such as ATM machines, air ticket drones, and the like. There is also a standalone kiosk system, such as a shopping mall informational kiosk. There is also a kiosk system having a banking-related videoconferencing function that attempts to establish a connection between a bank clerk and a user / client. This is accomplished by simply adding a videoconferencing system to a traditional type of kiosk system.

Recently, kiosk systems have also been combined with the Internet. This kiosk has a browser that displays HTML on its screen. The screen displayed on the kiosk is controlled by the hyperlink selected by the user. Such a kiosk system is suitable for accessing information, in which case the client / user can retrieve the information provided by selecting a "soft" button that invokes the hyperlink. Such a kiosk system can be used for certain personal communications such as e-mail. In such systems, screens are often specially designed to provide a user interface (e.g. with navigation buttons), and furthermore, kiosk systems limit the URLs that a client can access, pre-defined by the kiosk designer. It acts as a filter to make HTML pages accessible only.

Most conventional kiosk systems are very inflexible and these kiosk systems cannot be changed or reconfigured easily, inexpensively and quickly because their programming is typically designed and developed specifically and installed in kiosks for specific applications. . If you make any minor changes, you need to record, recompile, re-install, and retest the program on the kiosk system. Therefore, this change is usually made by the kiosk system manufacturer, so it is very difficult to change the existing kiosk system, especially when there are a large number of kiosk systems in the field that need to be updated.

In addition, conventional kiosk systems are effective face-to-face service-based applications, i.e. applications that require a person to consult or guide a user or client to complete a service or commerce activity. It does not provide. In addition to video / audio, a face-to-face environment for customer service allows for synchronized screen sharing (eg, users / clients seeing that data while administrators enter data) and remote control (eg, administrators). Prints receipts for kiosk users / clients), and does not provide synchronized screen sharing or remote device control in relation to kiosk terminals.

Such a kiosk terminal is installed outside the indoors of a public institution or a specific public place, and the user can easily obtain various advertisement information and life guide information through stills, texts, graphics, videos, animations, etc. displayed on a touch screen monitor. It is used for a comprehensive information guidance system provided by button operation. Such a kiosk terminal typically has a predetermined operating program embedded therein, and stores image information to be provided to a storage medium such as a CD (Compact Disk), and then displays the image information on a monitor by operating a user's button. It is supposed to display.

Therefore, video information to be provided is limited in the amount of information by the storage capacity of the storage medium, the various life information provided through the life information paper on the roadside in addition to the advertising information or guidance information can not be delivered to users in real time It is mainly developed in the government administrative network system and various guide systems, and is often used only by a few users.

In addition, the recent kiosk system is a video advertising monitor that displays the advertisement information for the advertisement product and its affiliates as a video, a video touch screen having a selection button for searching the advertisement information displayed on the video advertisement monitor, communication stored on the optical disk A text advertisement monitor for displaying advertisement information for sales goods and affiliated stores, a text advertisement touch screen having a selection button for searching and outputting advertisement information displayed on the text advertisement monitor, and providing an advertisement image to the text advertisement monitor. And an optical disc driver for retrieving advertisement information as the text advertisement touch screen is operated and outputting a print signal for outputting specific mail order products, and providing an advertisement image to the video advertisement monitor and operating the video touch screen. Search for ad information While outputting a discount coupon print signal for outputting the high-quality goods information, as the touch screen switch of the text advertising touch screen is turned on, providing unattended guided living information and the search image on the text advertising touch screen, and providing the living information And a kiosk terminal for outputting the living information print signal for output, and a printer for outputting the product information and the living information paper when the product information print signal and the life information print signal outputted from the optical disk driver and the kiosk terminal main body are input. . By constructing a multi-video advertisement network, various advertisement information and life information can be displayed through multiple monitors, and the user can search for various advertisement information and life information displayed on the monitor and output specific advertisement product information and specific life information. Because of the size of the multi-video advertising network, it is possible to quickly search for various advertisement information and living information not only in a specific region but also in the whole country. It is possible to easily get discount coupons and necessary living information magazines, and it is installed in public places, such as train stations and terminals where people come and go, and places where people come and go frequently, regardless of time and place. As well as information and living information Various information provided by public institutions can be provided.

In other words, real-time video content transmitted through a cable modem, ADSL modem, DSU, CSU, etc. to form a network connected to its own server, information provider (IP), Internet service provider (ISP), and content provider (CP). Or text advertising service, product counseling service for internet shopping, video phone service, civil document issuance and authentication service, credit card payment terminal service, cash withdrawal service, coin exchange service, giro storage service, universal mobile phone rapid charging service, etc. You can be provided. In particular, since many kiosks are installed in subways, bus stations, and various places, and operate with simple functions, these kiosks can be used as new advertising media to create advertisements tailored to advertisers and consumers. It can maximize the advertising effect of the product by providing advertising.

Therefore, by categorizing the advertisements requested by the advertiser's advertisements, the advertisement can be maximized by advertising to consumers on the streets, bus stops, subway stations, and other places. It can increase. For example, a coffee vending machine at a subway station might be standing in front of a vending machine to have a cup of coffee, but if people are standing by to wait for the subway, if there are several video ads and banner ads on the coffee machine, Of course, the eyes will look at the coffee machine with sound and video and pay attention.

1 is a schematic configuration diagram of a conventional kiosk system. As shown in the drawing, a conventional general kiosk system 100 includes a kiosk terminal 110 installed at a location where a user who needs information is located, a central information service apparatus 120 constructing information data, and a kiosk terminal. And a transmission network 130 for transmitting information data, control signals, and the like, between the 110 and the information service device 120, and the user provides the information required through the operation of the kiosk terminal 110. The information service device 120 provides the requested information back to the corresponding terminal 110 through the transmission network 130 according to a signal received through the transmission network 130, and the user receives the terminal 110. ) To get the information you want.

The kiosk terminal 110 inputs a signal requesting specific information for receiving desired information and outputs information transmitted from the information service apparatus 120, and requests information of the input / output unit 111. A control unit 112 and a control unit 112 for outputting an information call signal for invoking information desired by the user from the information service apparatus 120 and outputting information data transmitted from the information service apparatus 120 according to the signal; Network matching unit to match the information call signal of the transmission network 130 and to be transmitted to the information service device 120 and information data transmitted through the transmission network 130 to the kiosk terminal 110 113 and the like, and the latest kiosk terminal 110 inputs an information request signal in a contact capacitance manner by directly touching a hand on a screen on which information data is output. Touch screens are widely used in input and output devices.

In addition, the central information service apparatus 120 controls the data storage unit 121 when the information call signal is received from the data storage unit 121 and the kiosk terminal 110 in which the information data is stored, and the information data requested by the user. Control unit 122 for controlling the output and transmission, and information data and the like to match the transmission network 130 to be transmitted to the terminal 110 and to match the information call signal transmitted through the transmission network to the information service device 120 It is composed of a network matching unit 123 or the like to be output by the control unit 122. The information service device 120 stores various information data produced for the purpose of using the kiosk system 100 using various authoring tools, and the stored information is stored in a dedicated kiosk through a dedicated network or an internet communication network of the kiosk system. It is provided by the terminal 110 or a general personal computer.

However, the conventional kiosk system 100 has some problems in searching for information desired by the user through the kiosk terminal 110. For example, in the case of a multi-language tourist information kiosk system that provides tourist information to tourists in various languages, selecting a predetermined language from the initial input screen of the touch screen is configured to search for necessary information in that language. At this time, in order for the next user to use the terminal after the previous user has finished using the terminal, the input screen of the touch screen must be returned to the initial input screen.

In addition, the method of returning to the initial input screen employed in the conventional kiosk system includes a method of returning to the initial input screen when the user operates the initial input screen return menu and a timer for measuring the passage of time in the kiosk terminal. If the time when the terminal is not operated (terminal non-operation time) lasts more than a certain time, the user automatically returns to the initial input screen or an inquiry menu is displayed asking whether to return to the initial input screen. This is how you choose. In the former method, when the previous user ends the use without returning to the initial input screen, it is inconvenient to perform the operation of returning the input screen to the initial input screen before the next user searches for information. If the service is provided in multiple languages, such as in a kiosk system, if the next user cannot decipher the language selected by the previous user, it will be substantially difficult to return to the initial input screen. There are so many problems that users who are unfamiliar with the terminal may not be able to use the terminal. In the latter method, the terminal input operation returns to the initial input screen return or the initial input screen return query menu output after a certain amount of time. Deciding whether It does not have less problems.

That is, when the non-operation duration required for automatic initial input screen return or initial input screen return query menu output is set relatively long, when the previous user ends the search without returning to the initial input screen, the next user is artificially There is a problem of waiting to return to the initial input screen or automatically returning to the initial input screen. On the contrary, when the non-operation duration is set short, the delay time is longer than the non-operation duration set during the search operation. In this case, the user is automatically returned to the initial input screen differently from the user's intention, and the information search must be started again from the beginning, or the initial input screen return query menu is frequently output, which causes inconvenience to the search.

In order to use the kiosk system more efficiently, LAN and LCD panel (touch screen) can be installed in the kiosk, and video advertisement and banner advertisement can be performed in real time by accessing the unmanned advertisement agent server through the Internet. In addition, when the local information of the kiosk is downloaded from the ad agent server in advance and the consumer wants to see the local information, the map and the phone number from the current location to the destination according to the local business database are requested. It can have a function to display information.

The present invention was made in view of the problems and problems of the conventional kiosk system as described above, a LAN module that can be connected to the Internet to the kiosk, an LCD panel that can show the image, a human body sensor that can detect the user By installing the advertising control device to advertise, and advertise, and to install the sensor to detect the user's access and departure on the kiosk terminal so that the user can immediately retrieve information without waiting time, as well as the user immediately access to the kiosk terminal, Provides a real-time advertising device and method using a kiosk connected to the Internet for receiving advertisements from an advertisement client connected to the advertising agent server through the Internet while the advertising agent server is running. There is a purpose.

The real-time advertising device using a kiosk system connected to the Internet for achieving the object of the present invention is a LAN module that can connect the kiosk terminal to the Internet, an LCD panel that can show the image, a human body sensor that can detect the user, And installing an advertisement control device for advertising and receiving advertisements from an advertisement client connected to the advertisement agent server through the Internet in real time to the advertisement agent server in kiosk terminals installed throughout the country. Unattended database module for real-time updating, access module for requesting users to access the agent server, advertisement registration module for registering advertisements produced by the advertisement client, advertisement classification module for classifying registered advertisements , Depending on how you advertise The billing module for setting up billing to the client, characterized in that made up including a user analysis module for analyzing the age group mainly using the kiosk terminal.

In addition, the real-time advertising method using a kiosk system connected to the Internet for achieving the object of the present invention, the sensor is activated when the user approaches the kiosk terminal within a distance set by the sensor, the initial input screen on the touch screen of the terminal On the other hand, if the same user completes the search and moves out of the distance set by the kiosk terminal to the sensor, the sensor operates to end the display of information that was output on the kiosk terminal's touch screen, and then the next user approaches the kiosk terminal. During the waiting time, the advertisement agent server connected to the Internet for the general passengers receives advertisement information requested from the advertisement client and simultaneously outputs them to kiosk terminals installed in various parts of the country.

That is, when the user approaches the kiosk terminal, the initial input screen is output, and when the user leaves the kiosk terminal, the advertisement information requested from the advertisement client is output by the advertisement agent server connected through the Internet.

Hereinafter, with reference to the accompanying drawings an embodiment of a real-time advertising device and method using the Internet and kiosk according to the present invention will be described in detail.

The present invention is to install the sensor to detect the user's approach and departure in the kiosk terminal to supplement the problems of the information retrieval procedure of the conventional kiosk system as described above, the information immediately without waiting for the user to access the kiosk terminal The information retrieval efficiency of the kiosk system can be improved by allowing users to search the information, and when the user leaves, the advertisement agent server connected through the Internet simultaneously outputs the advertisement information requested from the advertisement client to kiosk terminals installed in various parts of the country. I want to get.

According to the present invention, a sensor for detecting a user's approach and departure is provided in the kiosk terminal to provide a kiosk system that can properly adjust the screen output to the kiosk terminal according to the user's approach and departure, and inputs an information request signal A kiosk terminal for outputting transmitted information data, a database information service device for providing information data requested by a user from stored information data, and a transmission network for transmitting information data between the kiosk terminal and the information service device; In the kiosk system comprising, the kiosk terminal is provided with a sensor for detecting the user's approach or departure, the kiosk system is provided to switch the screen output to the touch screen of the kiosk terminal according to the detection signal of the sensor appropriately The.

2 shows a system configuration diagram of the present invention. The kiosk terminal 103 according to the present invention is connected to the advertisement agent server (or host) 101 through the Internet network 104. The kiosk terminal 103 is installed in a public place is equipped with a dedicated browser to enable the provision of information according to the purpose of installation, the video advertising file is stored in the storage means of the kiosk terminal 103 itself, such an advertisement file Is received from the advertising agent server 101 via the Internet network 104 is updated. In the database of the advertisement agent server 101 (200 in FIG. 3), basic information such as a unique number, an installation place, and a use target for each kiosk terminal 103 is stored in each terminal through the Internet network 104. It is possible to update the saved video advertisement file.

Figure 3 is a block diagram of a kiosk system according to the present invention, the present invention describes a method for advertising using the Internet and kiosk system. Looking at the kiosk system of the present invention in more detail with reference to Figure 3 as follows. LAN module 280 that can be connected to the Internet network, LCD panel 220 that can show the image, human body detection sensor (not shown) that can detect people, advertising control device 210 to advertise and install Receiving advertisements from the advertisement client 102 connected to the advertisement agent server 101 through the Internet network 104, the advertisement agent server 101 to make the advertisements desired by the client to the kiosk terminal 103 installed in various parts of the country in real time. do. To this end, the present invention is a database module 200 that can be updated in real time to the database of the national kiosk system to the advertising agent server, the connection module 270 to allow the advertising client requesting the advertisement to access the agent server Advertisement registration module 230 for registering the advertisement produced by the ad client, Ad classification module 240 for classifying the registered advertisement, Billing module 250 for setting the billing to the advertising client according to the advertising method, Characterized in that it has a user analysis module 260 for analyzing the age group mainly using the kiosk. The human body sensor in the kiosk terminal 103 detects a person around and transmits a signal to the unmanned advertisement control device 210, the advertisement control device of the kiosk system receives this and starts the advertisement, the user of the kiosk unique If you use the feature, you will stop advertising and perform the original function of the kiosk system.

4 is a block diagram illustrating a kiosk system according to the present invention, Figure 5 is a flow chart showing the operation of the kiosk system according to the present invention.

As shown in FIG. 4, the kiosk system 1 of the present invention basically includes a kiosk terminal 10, an information service apparatus 20, and a transmission network 30, similarly to the conventional kiosk system described above. If the information service device 20 is requested to provide the necessary information by operating the touch screen 11 of the kiosk terminal 10, the information service device 20 transmits the information requested by the user through the transmission network 30 to the terminal. 10, the transmitted information is output through the touch screen 11 of the terminal 10 to operate in a manner in which the user recognizes the information.

According to a feature of the present invention, a sensor 12 (eg, an optical sensor) for detecting a user's approach or departure of an information user to the terminal 10 as shown in FIG. 2 on the front of the kiosk terminal 10 where the user is located. Is provided, and the screen output on the touch screen 11 of the kiosk terminal 10 in accordance with the user detection signal of the sensor 12 is appropriately switched according to the contents programmed for the purpose of use of the kiosk system. That is, as an example of output screen control of the kiosk terminal 10 by the sensor 12, when the user approaches the kiosk terminal 10 and reaches within a distance set by the sensor 12, the sensor 12 operates to activate the terminal. By outputting an initial input screen on the touch screen 11 of (10), the user can start the information search immediately without waiting time.

As another example of the output screen control, when the user deviates from the kiosk terminal 10 outside the distance set by the sensor 12, the sensor 12 operates and the information of the information displayed on the touch screen 11 of the terminal 10 is lost. By stopping the output and outputting the initial input screen, the next user can immediately start searching for information without waiting.

As another example of the output screen control, when the user approaches the kiosk terminal 10 and reaches within the distance set by the sensor 12, the sensor 12 is activated to display the initial input screen on the touch screen 11 of the terminal 10. On the other hand, when the same user finishes the search and deviates from the kiosk terminal 10 outside the distance set by the sensor 12, the sensor 12 operates to output information on the touch screen 11 of the terminal 10. End of the display and output the guide information or advertisement information for the passer-by during the waiting time (a time when the terminal is not used because there is no user) until the next user approaches the terminal 10. That is, when the user approaches the terminal 10, an initial input screen is output, and when the user leaves the terminal 10, general guide or advertisement information is output.

An example of an operation of controlling an output screen of the kiosk terminal 10 by detecting both a user's approach and departure by a sensor will be described below with reference to FIGS. 4 and 5. First, when the sensor 12 installed on the front of the terminal 10 detects a user's approach or departure and sends a detection signal to the control unit 13 embedded in the terminal 10 (S1), the terminal control unit 13 detects It is determined whether the signal is an access signal or a departure signal of the user (S2). If the detected signal is an access signal (YES), the terminal control unit 13 stops the output of the guidance or advertisement information and outputs the information request signal for outputting the initial input screen via the network matching unit 14 to the central service through the transmission network 30. Send to the device 20 (S3). The central service apparatus 20 controls the data storage unit 21 by the control unit 22 according to the information request signal via the network matching unit 23, and outputs information data necessary for outputting the initial input screen. It transmits to the kiosk terminal 10 (S4). Initial input screen data via the network matching unit 23, the transmission network 30, and the network matching unit 14 are output to the touch screen 11 as an initial input screen by the operation of the terminal controller 13 (S5). Thereafter, the requested information is transmitted from the central service apparatus 20 to the corresponding terminal 10 according to the user's touch screen operation, and the requested information data is output to the touch screen 11, and the user outputs the information on the touch screen ( 11) continues during the request for information and is interrupted when the user performs the initial input screen return operation or when a new signal for the user is sent from the sensor 12 to the terminal control unit 13.

On the other hand, if the detection signal is a departure signal (NO), the terminal control unit 13 stops outputting the data information output according to the user's touch screen 11 operation and sends an information request signal requesting the output of the guidance or advertisement information. The network matching unit 14 transmits the data to the central service apparatus 20 via the transmission network 30 (S6). The central service apparatus 20 controls the data storage unit 21 by the control unit 22 in accordance with the information request signal via the network matching unit 23 to output information data necessary for outputting guide or advertisement information. It transmits to the kiosk terminal 10 (S7). The data via the network matching unit 23, the transmission network 30 and the network matching unit 14 is output by the operation of the terminal control unit 13 to output guidance or advertisement information to the touch screen 11 (S8). The output of the advertisement information continues until an access signal for the user from the sensor 12 is sent to the control unit 13.

Therefore, according to the operation of the kiosk system 1 of the present invention, the user can immediately start searching for information from the initial input screen without a substantial waiting time as the user approaches the kiosk terminal 10, and the kiosk terminal 10 can search for information. During unused hours, simple advertisements or guide information for passers-by can be displayed.

It should be understood that the kiosk system of the present invention can be applied to various kiosk systems that are used in other fields as well. In addition, in the kiosk system according to the present invention, specific data input / output, data compression and decompression, transmission, multiplexing, software, and the like are well known in the field of kiosk systems, and thus detailed description thereof will be omitted.

As described above, the present invention is an advertisement method that allows advertisement clients to advertise in real time by connecting a kiosk installed at various places with an advertisement agent server through the Internet. Advertisers can improve their viewers' attention by sending relevant advertisements to kiosks installed in each region. In addition, by adding commercial and regional information for the region where the kiosk is installed, it is possible to add the local advertisement market to the kiosk by adding a function that shows not only the advertisement client's advertisement but also the regional commercial information that meets the user's needs. By using an unmanned advertisement device connected online, the advertisement client can advertise video on the street at a low cost while the local advertisement client can advertise one time at a low cost. Advertisers can improve their viewers' attention by sending relevant advertisements to kiosks installed in each region. In addition, by adding commercial and regional information for the region where the kiosk is installed, it is possible to add the local advertisement market to the kiosk by adding a function that shows not only the advertisement client's advertisement but also the regional commercial information that meets the user's needs. By using the online unmanned advertising device, the advertisement client can advertise the video on the street at low cost, while the local advertisement client can register the information once to the consumer who wants to see the information from all the kiosks in the region for one year at a low cost. You can give a lot of information without having to do local advertising separately.

In particular, since many kiosks are installed in subways, bus stations, and various places, and operate with simple functions, these kiosks can be used as new advertising media to create advertisements tailored to advertisers and consumers. It can maximize the advertising effect of the product by providing advertisements that can be advertised, and by maximizing the effectiveness by categorizing the advertisements requested by the advertisers and advertising to consumers on the streets, bus stations, subway stations and many other places. Advertisement in time and place according to the form can increase the motivation to buy.

Claims (2)

LAN module that connects kiosk terminals to the Internet network, LCD panel that can show images, human body detection sensor that detects users, and advertisement control device for advertisements are installed. When the advertisement agent server advertises in real time to kiosk terminals installed all over the country in response to the client, an unmanned database module that can update the national unmanned device database in real time to the advertisement agent server, and the user requesting the advertisement is sent to the agent server. The access module, an advertisement registration module for registering advertisements produced by the advertisement client, an advertisement classification module for classifying the registered advertisements, a charging module for setting the billing for the advertisement client according to the advertisement method, and a kiosk terminal are used. Analyze your age group Real-time advertising apparatus using a kiosk system connected to the Internet, characterized in that a user made, including the analysis module. When the user approaches the kiosk terminal and reaches within the distance set by the sensor, the sensor operates to output the initial input screen on the touch screen of the terminal, while when the same user finishes searching and leaves the distance set by the sensor from the kiosk terminal, the sensor After the operation is finished, the display of the information displayed on the touch screen of the kiosk terminal is terminated, and the advertisement agent server connected to the Internet is requested from the advertisement client for the general passenger during the waiting time until the next time the user accesses the kiosk terminal. Real-time advertising method using a kiosk system connected to the Internet, characterized in that made in response to receiving the received advertising information at the same time made to output in real time to kiosk terminals installed throughout the country.
KR1020070085286A 2007-08-24 2007-08-24 The real time advertisement system using the kiosk system which is connected in the internet and the method KR20090020746A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011014028A2 (en) * 2009-07-30 2011-02-03 (주)이비솔루션 Product trade intermediary system and product trade intermediary method using the same
WO2014104518A1 (en) * 2012-12-27 2014-07-03 전자부품연구원 System and method for providing target advertisement
KR102137525B1 (en) 2020-04-06 2020-07-24 양윤옥 Product purchasing system using kiosk and method thereof
KR20230016503A (en) 2021-07-26 2023-02-02 (주)브이아이소프트 Photo booth system
KR102603659B1 (en) 2023-05-09 2023-11-20 주식회사 엘토브 Display type device capable of saving power and the control method thereof

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011014028A2 (en) * 2009-07-30 2011-02-03 (주)이비솔루션 Product trade intermediary system and product trade intermediary method using the same
WO2011014028A3 (en) * 2009-07-30 2011-06-09 (주)이비솔루션 Product trade intermediary system and product trade intermediary method using the same
WO2014104518A1 (en) * 2012-12-27 2014-07-03 전자부품연구원 System and method for providing target advertisement
KR102137525B1 (en) 2020-04-06 2020-07-24 양윤옥 Product purchasing system using kiosk and method thereof
KR20230016503A (en) 2021-07-26 2023-02-02 (주)브이아이소프트 Photo booth system
KR102603659B1 (en) 2023-05-09 2023-11-20 주식회사 엘토브 Display type device capable of saving power and the control method thereof

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