KR20090009628A - System and method for providing real-time price information based on mobility - Google Patents

Abstract

A system and method for a real-time mobile shopping information service are provided to integrate the price information of online and offline and improve the convenience of retrieval and the diversity of contents which can be provided to clients, and perform store retrieval considering the current location of the client. A portable terminal(100) receives product retrieval information and transmits the retrieval information and location information of products to a price information retrieval service server(120). The portable terminal indicates the product information, offline store information, and price information received from the price information retrieval service server, on a screen. The portable terminal transmits and receives required data with the price information retrieval service server through a mobile communications network(110). The server of a mobile communications company(115) comprises a billing database, a user database, a message server, and an LBS(Location-Based Service) server. An offline shopping mall server(130) stores and manages a plurality of product information, a plurality of offline store information, the price information of the products. In case a user selects the purchase of a product displayed on the portable terminal, a financial corporation payment server(150) is operated with financial information built in the USIM(Universal Subscriber Identity Module) card of the portable terminal for the product price settlement.

Description

System and Method for providing real-time price information based on mobility

The present invention relates to a real-time mobile shopping information service system and method, and more particularly, to request data from online / offline shopping mall servers based on product short codes, product search terms or classification indexes, The present invention relates to a system and a method for providing online / offline store information according to an offline store, popularity, price, etc. to customers with various contents such as text, still images, and videos.

Conventional mobile shopping service provided by WAP provides a simple search result of a product, or shows only brief information and a still image of a product due to the limitation of the resolution of a mobile device. It takes a long time and process. In addition, security due to payments are vulnerable, so there is a risk of hacking.

Image home shopping through satellite or terrestrial DMB is impossible to compare and search for each product. Due to the characteristics of DMB, it is difficult to implement interactive contents. In addition, there is a difficulty in that the service is available only in the mobile terminal with the DMB function.

The price comparison search site information provided by the Web has a large amount of database, but the information can be searched only through a PC that has more restrictions on movement than the mobile terminal, and it does not have information about the location value of the terminal. There is a limit to finding the local store closest to your location.

Using short codes that can recognize certain patterns that have been assigned rules in advance, they can be easily and quickly accessed through short codes printed on the print media when accessing mobile Internet contents. And it is not widely used due to low utilization in mobile shopping.

Therefore, the conventional method of providing mobile price information does not integrate online / offline, the variety of contents that can be provided to the customer is low, the store search considering the current location of the customer is impossible, and the convenience of search is inferior. .

Accordingly, the first technical problem to be achieved by the present invention is to integrate online / offline price information, improve search convenience and the variety of contents that can be provided to customers, and to enable a store search considering a customer's current location. To provide a real-time mobile shopping information service system.

Therefore, the second technical problem to be achieved by the present invention is to provide a real-time mobile shopping information service providing method applied to the real-time mobile shopping information service system.

In order to achieve the first technical problem, the present invention receives product search information including at least one of a product shortcode, a product search word, or a classification index, and transmits the product search information and location information to a price information search service server. A mobile terminal for displaying product information, offline store information, and price information received from the price information search service server; An offline shopping mall server for storing and managing a plurality of product information, a plurality of offline store information for selling a specific product, and price information of each product; And searching for the product information according to the product search information and the location information of the portable terminal in the offline shopping mall server, the offline store information for selling the product and the price information of the product, and searching for the product information. And a price information retrieval service server for transmitting the offline store information and the price information to the mobile terminal.

In order to achieve the second technical problem, the present invention transmits product search information including at least one of a product short code, a product search word, or a classification index in a mobile terminal to a price information search service server. step; Retrieving, by the price information retrieval service server, product information according to the product retrieval information, offline store information present within a predetermined distance with respect to the location information and selling the product, and price information of the product in an offline shopping mall server; And when the price information retrieval service server transmits the product information, the offline store information, and the price information to the mobile terminal, displaying the offline store information and the price information on the screen on the mobile terminal. Provides a mobile shopping information service providing method.

According to the present invention, through a price comparison search for a product desired by a customer, information about the order of popularity, near order, and the lowest online / offline shopping mall can be provided along with various product information such as an introduction to a product and a still image, and a VOD. It is easy to connect with the purchase process to purchase the product immediately, and by identifying the location information (LBS) of the location where the customer is located, providing information about the offline store located at the shortest distance among the lowest selling stores, It can be serviced to deliver the products that need to be delivered the fastest or directly to the relevant offline store, and can be purchased by using short codes and indexes by classification, and secured by USIM card when purchasing products. Increased online real-time commodity payment is possible.

The present invention provides the closest offline store results among the lowest selling stores by referring to the user's location value (LBS) when searching for real-time price information through a mobile terminal, and quickly delivers urgently needed goods at the lowest price or directly to the store. Have them visit and buy. The present invention provides the user of the mobile terminal with the product introduction VOD through the product information sorted in the order of lowest price, shortest order, popularity in this process.

In addition, the present invention is capable of real-time electronic payment by using the electronic wallet function built into the USIM of the mobile terminal at the time of payment of the product, and receives a product short code of each product provided through a print advertisement to the mobile terminal corresponding product Through the process of providing information to a mobile terminal, a system for quickly accessing product information desired by a user and a mobile shopping mall service model using the same are provided.

Hereinafter, with reference to the drawings and preferred embodiments of the present invention will be described the configuration and effect of the present invention. However, embodiments of the present invention illustrated below may be modified in various other forms, and the scope of the present invention is not limited to the embodiments described below.

Hereinafter, a mobile phone, a smart phone, a notebook with a USIM, etc. are defined as a mobile terminal.

1 is a block diagram of a real-time mobile shopping information service system according to an embodiment of the present invention.

The portable terminal 100 receives product search information including at least one of a product short code, a product search word, and a classification index, and transmits the product search information and the location information to the price information search service server 120. Here, the product shortcode is a code inserted with the product advertisement in an offline medium such as a print medium, and shortens a path for obtaining more text, still image, and video VOD information about the product through the wireless terminal of the mobile terminal. This is the code. The index for each category is an index for each category of products that can be used when the user of the mobile terminal 100 does not know exactly the desired product.

In addition, the mobile terminal 100 displays the product information, offline store information and price information received from the price information search service server 120 on the screen. Preferably, the portable terminal 100 may be configured to display product information, offline store information, online store information, and price information according to the set sorting criteria when the sorting criteria of price, popularity, or short range is set. . Here, the alignment criteria may use an initial setting value of the mobile terminal 100 or a value set by the user of the mobile terminal 100. The product information may be implemented with, for example, text, an image, a video, and the like. Preferably, the product information is a video for introducing the product, and may include a non-real-time VOD and a real-time streaming method.

The mobile terminal 100 transmits / receives necessary data with the price information search service server 120 through the mobile communication network 110. When the mobile terminal 100 requires the charging of the mobile communication company when the mobile terminal 100 is connected to the price information retrieval service server 120, the mobile terminal 100 passes the price information retrieval service server 120 via the mobile communication company server 115. It may be configured to access to, or configured to work with the mobile communication company server 115.

According to the present invention, the mobile communication company server 115 checks a transaction that occurs when using a mobile shopping mall according to the present invention, and a billing database for checking a billing history according thereto, a user database for determining whether a normal user and each current location of each customer, and an SMS / MMS message to a customer or a shopping mall manager. Messaging server that can send a, can be configured to LBS server for transmitting the location value of the customer to the price information search service server 120 to check the current location of the mobile terminal (100).

The price information retrieval service server 120 exists within a predetermined distance with respect to the product information according to the product search information and the location information of the mobile terminal 100 in the offline shopping mall server 130, and the information of the offline store information and the product that sells the product. Retrieve price information. When the above search is completed, the price information search service server 120 transmits the corresponding product information, the offline store information, and the price information to the mobile terminal 100. In addition, the price information search service server 120 receives the product information according to the product search information, the online store information for selling the product and the price information of the product from the online shopping mall server 140, and the corresponding product information, online store information and Price information may be configured to be transmitted to the mobile terminal 100. Accordingly, the present invention can integrate online / offline product search. The price information search service server 120 may use a WAP page or a mobile shopping program to transmit the above information to the mobile terminal 100.

The price information search service server 120 may include a shopping mall search engine. The shopping mall search engine analyzes the search word received from the mobile terminal 100 of the customer when searching for product information through the search word and searches the product database to provide information about the product desired by the customer. In addition, the shopping mall search engine includes a shortcode code database for analyzing the information on the shortcode read from the mobile terminal 100 of the customer and searching for the shortcode assigned to each product when searching for product information using the shortcode. In addition, the shopping mall search engine may include a product information database that stores information such as images and videos of each product, sales stores, and prices.

Preferably, the price information retrieval service server 120 may be configured to search for a movement route from the current location of the mobile terminal 100 to the nearest offline store by linking the location information and the offline store information with the map information (GIS). Can be. In this case, the mobile terminal 100 receives the movement route from the price information search service server 120 and displays the movement route on the screen.

The price information retrieval service server 120 may be configured to search the user database of the mobile communication company server 115 to identify the mobile terminal 100 without using location information received from the mobile terminal 100. .

Preferably, the price information retrieval service server 120 transmits the video included in the product information to the mobile terminal 100 using a multicast or broadcast service (MBMS) of the wireless communication system. Can be configured. MBMS refers to a method of providing a broadcasting or multi-casting service to a plurality of terminals using a downlink-only MBMS bearer service. There are two types of MBMS services: user services and bearer services. One user service is provided through one or more bearer services. For example, when the user service is a TV broadcast, the video service, the audio service, and the text service for the TV broadcast are provided to the terminal through different bearer services. One MBMS bearer service is composed of one or more sessions, and MBMS data is transmitted to the plurality of terminals through the MBMS bearer service only while the session is in progress. In order to receive a service subscribed to by the terminal, the terminal first performs an activation task and then receives only the activated service.

The offline shopping mall server 130 stores and manages a plurality of product information, a plurality of offline store information for selling a specific product, and price information of each product. The offline shopping mall server 130 may be configured with a plurality of different servers as necessary.

The online shopping mall server 140 stores and manages a plurality of product information, a plurality of online store information for selling a specific product, and price information of each product.

The offline shopping mall server 130 and the online shopping mall server 140 include, for example, a VOD database that stores a product information database, a price information database, and a product introduction video.

The offline shopping mall server 130 and the online shopping mall server 140 may be configured to provide the mobile terminal 100 with a call back URL or a connection phone number for connecting to a call center for ordering and guiding a phone.

The financial company payment server 150 is a bank server linked with financial information embedded in the USIM card of the mobile terminal 100 to pay for the product when the user selects a purchase for the goods displayed on the mobile terminal 100. In other words, when linked with the financial company payment server 150, when the customer orders the goods shown in the search results are connected to the bank account of the customer trading is possible in real time. By using the USIM card which is basically built in the mobile terminal 100, security and service convenience can be simultaneously pursued in payment for goods on the wireless Internet, where security is important.

2 is a flowchart illustrating a method of providing a real-time mobile shopping information service according to an embodiment of the present invention.

First, the mobile terminal 100 accesses the price information retrieval service server 120 through a user's terminal button input or the like (step 210).

Next, the mobile terminal 100 receives the product search information including at least one of a product short code, a product search word, or a classification index, and provides the product search information and the location information of the mobile terminal 100 with the price information search service server 120. (Step 220).

When the price information retrieval service server 120 receives the product search information and the location information, the product information according to the product search information and the location information exist within a predetermined distance with respect to the location information and sell the product and store price information of the product. The offline shopping mall server 130 searches (230). Preferably, this process (230) in the price information search service server 120, the product information according to the product search information, online store information for selling the product and the price information of the product from the online shopping mall server 140 It may include the process of transmitting to the mobile terminal 100.

Next, when the price information search service server 120 transmits the offline store information and the price information to the mobile terminal 100, the mobile terminal 100 displays the offline store information and the price information on the screen (step 240). Preferably, in step 240, if the sorting criteria of price, popularity, or short distance is set in the mobile terminal 100, the product information, the offline store information, the online store information, and the price information are set to the set sorting criteria. The display may be included.

Preferably, the search process 230 may include searching for a movement route from the current location of the mobile terminal 100 to the nearest offline store by linking the location information and the offline store information with the map information. have. In this case, the display process 240 may include displaying the movement path on the screen by the mobile terminal 100.

Preferably, the product information is a video for introducing the product, and may include a VOD and a real time streaming method. In this case, the display process 240 may include transmitting a video included in the product information to the mobile terminal 100 using the MBMS service. At this time, the product introduction video of the VOD and real-time streaming method can be provided to the mobile terminal 100 using a wireless data communication network of the mobile communication company and MBMS technology. In this case, a separate video decoding chipset is not necessary.

Next, when the purchase of goods is selected by the user in the mobile terminal 100 (step 250), the mobile terminal 100 selects a payment method and proceeds a payment procedure according to the selected payment method (step 260). In this case, if the selected payment method is an online payment, the USIM and the financial company payment server 150 embedded in the mobile terminal 100 may be used, and when the selected payment method is the mobile phone micro payment, the billing database of the mobile communication company server 115 may be used. Can be used.

On the other hand, if the product purchase is not selected by the user in the mobile terminal 100 (250), if another product search is selected, the new product search information is input to the mobile terminal 100 (270), the above search And the display process (steps 230-240) are repeated.

According to the above process (process 210-270), based on the product short code, the product search word entered by the customer or the category selected by the index for each category, request data from each shopping mall server, and after receiving the search results accordingly, According to the customer's request, the list is sorted by price, popularity, and location based on location information, and the list is selected to determine whether the customer wants to purchase and purchase the product.

In addition, if the search result provided to the mobile terminal 100 is not the search result desired by the customer, another product search may be selected, and after determining whether to purchase the method of connecting and paying an agent of a call center, using the mobile terminal 100 online The customer can choose the payment method that the customer wants from the method of payment and the method of purchasing and paying by visiting the store.

According to the present invention, even if the DMB function is not a built-in portable terminal 100, real-time streaming (Non-Realtime) or WAPI-based application that is mostly embedded in the portable terminal 100 or WAP only by real-time streaming (Non-Realtime) Mobile TV home shopping service composed of VOD contents is possible, and real-time / non-real-time broadcasting is possible through the mobile terminal 100 without a separate chipset necessary for decoding of images using MBMS technology. That is, based on the mobility of the mobile terminal 100 can provide the image of the TV home shopping anytime, anywhere.

In addition, the present invention is linked to the database provided by the conventional price comparison search site, by providing information on the lowest online store search and the lowest distance nearest store using the LBS function, the customer wants near the current location of the customer Allows you to purchase physical goods fastest.

In addition, the present invention can quickly access the desired product information through a short code, thereby simplifying the UI and Menu Navigation required for the product information search and the actual purchase process can provide convenience to the customer.

In addition, the present invention may allow the real-time payment is made in connection with the financial information embedded in the USIM card of the mobile terminal 100 at the time of payment of goods in the mobile shopping mall.

Meanwhile, using the present invention, a mobile communication company or a price information provider may charge users a fee in exchange for price comparison service, payment service operation, and market place provision for a product provider / product purchaser. The fee at this time may be a certain ratio according to the hit rate or the price of the commodity transaction.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary and will be understood by those of ordinary skill in the art that various modifications and variations can be made therefrom. However, such modifications should be considered to be within the technical protection scope of the present invention. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

1 is a block diagram of a real-time mobile shopping information service system according to an embodiment of the present invention.

2 is a flowchart illustrating a method of providing a real-time mobile shopping information service according to an embodiment of the present invention.

Claims (10)

Receiving product search information including at least one of a product short code, a product search word, and a classification index, transmitting the product search information and location information to a price information search service server, and receiving the product information received from the price information search service server A mobile terminal for displaying offline store information and price information on the screen; An offline shopping mall server for storing and managing a plurality of product information, a plurality of offline store information for selling a specific product, and price information of each product; And The offline shopping mall server searches for the product information according to the product search information, the location information of the mobile terminal within a predetermined distance and sells the offline store information for selling the product and the price information of the product; Real-time mobile shopping information service system comprising a price information search service server for transmitting the offline store information and the price information to the mobile terminal. The method of claim 1, It further comprises an online shopping mall server for storing and managing a plurality of product information, a plurality of online store information for selling a specific product and price information of each product, The price information search service server Real-time mobile shopping information service system, characterized in that for receiving the product information according to the product search information, online store information for selling the product and the price information of the product from the online shopping mall server to the mobile terminal. The method of claim 2, The mobile terminal When the sorting criteria of any one of price, popularity, or short distance is set, the product information, the offline store information, the online store information, and the price information are displayed according to the set sorting criteria. system. The method of claim 1, The price information search service server Search for a movement route from the current location of the mobile terminal to the nearest offline store by linking the location information and the offline store information with map information; The mobile terminal And receiving the movement route from the price information search service server and displaying the movement route on a screen. The method of claim 1, The product information As a video introducing the product, including a VOD and real-time streaming method, The price information search service server Real-time mobile shopping information service system, characterized in that for transmitting the video contained in the product information to the mobile terminal using the MBMS technology. Transmitting, by the mobile terminal, product search information including at least one of a product short code, a product search word, and a classification index to the price information search service server; Retrieving, by the price information retrieval service server, product information according to the product retrieval information, offline store information present within a predetermined distance with respect to the location information and selling the product, and price information of the product in an offline shopping mall server; And If the price information retrieval service server transmits the product information, the offline store information, and the price information to the mobile terminal, displaying the offline store information and the price information on the screen on the mobile terminal; How to provide shopping information service. The method of claim 6, The searching step And receiving, at the price information retrieval service server, product information according to the product search information, online store information selling the product, and price information of the product from an online shopping mall server and transmitting the received product information to the mobile terminal. Real-time mobile shopping information service providing method. The method of claim 7, wherein The step of displaying on the screen And displaying the product information, the offline store information, the online store information, and the price information according to the set sorting criteria when the sorting criteria of price, popularity, or short range is set in the mobile terminal. Method for providing a real-time mobile shopping information service characterized in that. The method of claim 6, The searching step Searching for a movement route from the current location of the mobile terminal to the nearest offline store by linking the location information and the offline store information with map information; The step of displaying on the screen And displaying the movement route on the screen by the mobile terminal. The method of claim 6, The product information As a video introducing the product, including a VOD and real-time streaming method, The step of displaying on the screen Real-time mobile shopping information service providing method comprising the step of transmitting the video contained in the product information to the mobile terminal using the MBMS technology.

Images