KR20090001796A - Electronic commercial system and method thereof - Google Patents

Abstract

An electronic commerce system and a method thereof are provided to enable a buyer to use a web site of a sales mediator, so as to purchase a product sold on an online shopping mall simply and purchase the product directly through the web site of the sales mediator without a login process. An E-commerce system(100) comprises as follows. A product page administration unit(101) produces and manages a product page configured to purchase a product directly. A sales mediator manager(102) manages sales mediator information including registration information of a sales mediator. A commission settlement unit(103) settles mediation commissions for the sales mediator when the product is sold through the product page posted on a web site of the sales mediator.

Description

Electronic Commerce System and Method {ELECTRONIC COMMERCIAL SYSTEM AND METHOD THEREOF}

1 is a diagram schematically showing a network connection relationship of an electronic commerce system according to an embodiment of the present invention.

2 is a block diagram illustrating a configuration of an electronic commerce system according to an embodiment of the present invention.

3 is a flowchart illustrating a process of an electronic commerce method according to an embodiment of the present invention.

4 is a flowchart illustrating a product page generation step S310 in an electronic commerce method according to an embodiment of the present invention.

5 is a flowchart illustrating a seller intermediary registration step (S320) in the electronic commerce method according to an embodiment of the present invention.

6 is a flowchart illustrating a product page posting step S330 in the electronic commerce method according to an embodiment of the present invention.

7 is a flowchart illustrating a product purchase step S340 in the electronic commerce method according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: e-commerce system 101: product page management unit

102: sales broker management unit 103: commission settlement unit

110: Web site of the sales broker (110) 120: Sales broker terminal

130: product seller terminal 140: buyer terminal

The present invention relates to an electronic commerce system and a method thereof, and more particularly, to an electronic commerce system and method for mediating the sale of goods through a website.

With the widespread use of the Internet, commodity sellers have established an online virtual market called an online shopping mall, and Internet users can also purchase through the virtual market without visiting a dealership that sells specific products or goods they want to purchase. . With the emergence of such online shopping malls, time and money can be saved due to the form of direct purchase such as direct visits or reservation purchases of users. In addition, nowadays, online shopping malls sell not only tangible products but also digital contents such as music and video. Due to the advantages of such an online shopping mall, many users use the online shopping mall, and various online shopping malls have appeared.

Personalized sites are called MySpace, blogs, or mini homepages, and are created and managed by individuals who appear to solve problems such as anonymity, unilaterality, and deterioration of content posting rate, which are disadvantages of conventional Internet bulletin boards. It means a kind of one-person media that can be assigned its own area on the network by using the method. The personalized site provides a simple production technique that does not require the use of the existing homepage-specific production program and the knowledge related to the Internet homepage production, while maintaining security and confidentiality, and thus the range of users is rapidly expanding.

In recent years, the testimonials of buyers who purchase products directly have become an important means of product marketing. In the case of personalized sites, there are hundreds or thousands of visitors per day related to personalized site operators, so if you leave your personalized site with testimonials of what you have purchased or a brief opinion of what you want to buy, By reading these posts, you feel the urge to buy a product.

However, in the related art, a user simply posts a page containing information of a product sold in an online shopping mall and posts it on his or her personalized site to post a feeling or testimonial about the product. There was no way to buy products directly from personalization sites.

The present invention has been made to solve the above-described problems of the prior art, the buyer can easily purchase the products sold in the online shopping mall through the website of the sales intermediary, the product sold in the online shopping mall without login, the website Its purpose is to provide a commerce system and method that can be purchased directly through.

In addition, the present invention allows a sales intermediary who does not directly own a product to mediate the sale of the product through its own website, a link from word of mouth marketing on the sales intermediary's website to direct product sales, and appropriate mediation It is an object of the present invention to provide a commerce system and method capable of providing appropriate fees for the sales brokerage behavior by providing commissions.

In addition, an object of the present invention is to provide a commerce system and method that can promote the Internet shopping mall itself through the product page posted on the web site to induce membership of the Internet shopping mall.

The electronic commerce system according to an embodiment of the present invention for achieving the above object and to solve the above-mentioned problems of the prior art, including the product information to sell in the online shopping mall, posted on the website of the sales broker, A merchandise page manager configured to generate and manage a merchandise page configured to allow a buyer to directly purchase merchandise from the web site of the sales intermediary; A sales broker management unit configured to manage sales broker information including registration information of the sales broker; And a fee settlement unit that calculates an intermediary fee for the sales intermediary when the product is sold through the product page posted on the web site of the sales intermediary.

In addition, the electronic commerce method according to an embodiment of the present invention, including the product information sold in the online shopping mall, is posted on the website of the sales broker, so that the buyer can directly purchase the product from the website of the sales broker Generating a configured product page; Receiving sales intermediary information and registering the online shopping mall of the sales intermediary; Posting the product page on a website of the sales broker at the request of the registered sales broker; When a purchaser purchases a product through the product page posted on the sales intermediary's website, performing a purchase payment process online; And calculating a brokerage fee for the sales broker.

As used herein, the term "goods" includes not only tangible goods but also digital content such as audio content (mp3 file, etc.) and video content (avi file, etc.). In addition, in the present specification, the "Internet shopping mall" enables online commerce of intangible goods such as tangible goods and digital contents.

Hereinafter, an electronic commerce system and method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The electronic commerce method according to an embodiment of the present invention may be performed by the electronic commerce system 100. 1 is a diagram schematically showing a network connection relationship of an electronic commerce system 100 according to an embodiment of the present invention. The electronic commerce system 100 including the product page management unit 101, the sales intermediary management unit 102, and the fee settlement unit 103 is connected to a website of the sales intermediary 110 and the sales intermediary terminal through the Internet network 150. 120, the product seller terminal 130 and the buyer terminal 140.

2 is a block diagram illustrating a configuration of an electronic commerce system 100 according to an embodiment of the present invention. The electronic commerce system 100 includes a product page management unit 101, a sales broker management unit 102, and a fee settlement unit 103. In the e-commerce system 100, not only normal e-commerce is performed as in an internet shopping mall such as Interpark, G-Market, etc., but also a buyer can purchase a product of an online shopping mall on a sales intermediary's website, and a brokerage fee for the sales intermediary. To provide.

The merchandise page management unit 101 includes merchandise information sold in an online shopping mall, is posted on a sales intermediary's website 110, and a merchandise page configured to allow a buyer to directly purchase merchandise on the sales intermediary's website 110. It is a configuration to create and manage. When the merchandise page management unit 101 inputs merchandise information to be sold by the merchandise seller and requests registration of the merchandise, the merchandise page manager 101 registers the merchandise information on the merchandise in the database and generates a merchandise page including the merchandise information. Store information and product pages in a database.

The product page manager 101 configures a product page so that a purchaser can purchase a product through a product page posted on the sales broker's website 110 as a non-member without logging in to an online shopping mall. In addition, the product page management unit 101 configures a product page to include a payment module that enables online payment of the product purchase price. Here, the payment module may be a payment method by any one of a credit card, direct deposit or a mobile phone.

In addition, the product page management unit 101 may manage the product page using the identification code and the product identification code of the sales intermediary. For example, when the identification code (ID) of the sales intermediary is kool1217 and the identification code of the product is desk100379, the product page management unit 101 identifies the product page with kool1010 + desk100379, which combines the identification code of the sales intermediary with the product identification code. It can be used as a code to manage product pages. Such a product page management method is exemplary, and it is natural that a product page management method capable of efficiently managing product pages may be selected in various ways.

The sales intermediary management unit 102 is configured to manage the sales intermediary information including the registration information of the sales intermediary. The sales broker management unit 102 performs a sales broker registration procedure and stores the sales broker information in the database when the sales broker connects to the e-commerce system 100 to input the sales broker information and requests the sales broker registration. do.

The sales broker information of the sales broker management unit 102 may include one or more of product page information held by the sales broker, the number of hits of the product pages, or sales information for each sales broker. The sales intermediary management unit 102 may determine the class of the sales intermediary based on the sales intermediary information, and limit the number of product pages that the sales intermediary can post on its web site according to the determined rating. In addition, the sales intermediary manager 102 may determine the ranking of the sales intermediary based on the sales intermediary information, and provide the ranking of the sales intermediary to the user accessing the electronic commerce system 100. This may induce competition among the sales intermediaries, facilitating the intermediary activities of the sales intermediaries.

When a product is not purchased through the sales broker's website for a predetermined period of time based on the sales broker information managed by the sales broker management unit 102, the sales broker management unit 102 lowers the grade of the sales broker and publishes the product. The number of pages may be limited, or the product pages posted on the sales broker's website may be retrieved. This can limit the indiscriminate product page posting behavior of inactive sales agents.

The fee settlement unit 103 is configured to settle a brokerage fee for a sales broker when a product is sold through a product page posted on a website of the sales broker. The fee settlement unit 103 determines the brokerage fee for the product sale according to a predetermined settlement rate between the online shopping mall operator, the product seller, and the sales intermediary. The brokerage fee provided by the fee settlement unit 103 may be any of points that can be used in place of cash in cash or electronic commerce. Due to the mediation fee provided by the commission settlement unit 103 to the sales intermediary, appropriate compensation is made to the sales intermediaries, thereby facilitating the mediation activities of the sales mediators of the sales intermediaries and word-of-mouth marketing can be made more effective.

According to the electronic commerce system 100 described above, a buyer can easily purchase a product sold in an online shopping mall through a web site of a sales intermediary, and directly purchase a product sold in an online shopping mall without a login.

In addition, according to the above-described e-commerce system 100, a sales intermediary who does not directly hold a product can broker the merchandise sales through his website, and directly sell the merchandise from word of mouth marketing on the website of the sales intermediary. It is possible to connect to the network, and by providing an appropriate brokerage fee, it is possible to appropriately compensate for the sales brokerage behavior of the sales broker.

In addition, according to the above-described e-commerce system 100, it is possible to promote the Internet shopping mall itself through the product page posted on the website, it is possible to induce membership of the Internet shopping mall.

3 is a flowchart illustrating a process of an electronic commerce method according to an embodiment of the present invention. Hereinafter, an electronic commerce method according to an embodiment of the present invention will be described in detail with reference to FIG. 3 and FIG. 4 to FIG.

First, the product page management unit 101 of the electronic commerce system 100 generates a product page (S310). The product page manager 101 includes product information sold in an online shopping mall, is posted on the sales broker's website 110, and allows the buyer to purchase the product directly from the sales broker's website without logging in to the online shopping mall. Configure the page. In addition, the product page management unit 101 configures a product page to include a payment module that enables online payment of the product purchase price. Here, the payment module may use a payment method by any one of a credit card, direct deposit or a mobile phone. In addition, the product page management unit 101 may manage the product page using the identification number and the product identification code of the sales intermediary.

4 illustrates a product page generation process S310 in the electronic commerce method according to an embodiment of the present invention. First, a product seller accesses an electronic commerce system in which an internet shopping mall is operated (S311), and inputs product information to be sold (S312). The input product information may be a product name, a manufacturer, a product price, a detailed specification of the product, and the like. The merchandise seller who inputs the merchandise information to sell requests the electronic commerce system 100 to register the merchandise for sale (S313). In response to the request of the merchandise seller, the electronic commerce system 100 registers the merchandise input by the seller and generates a merchandise page to be posted on the web site of the sales intermediary (S314).

3, after the product page is generated (S310), the sales broker management unit 102 of the electronic commerce system 100 receives the sales broker information and registers the sales broker in the electronic commerce system that operates the Internet shopping mall. Perform the procedure (S320).

5 is a detailed diagram illustrating a seller intermediary registration process (S320) in an electronic commerce method according to an embodiment of the present invention. First, a product seller connects to an electronic commerce system in which an internet shopping mall is operated (S321), and inputs his information (S322). The sales broker information to be input may be an identification code (ID), a social security number, an address, a telephone number, and the like. The sales broker who has input his information requests the electronic commerce system 100 to register the sales broker (S323). In response to the request of the sales broker, the electronic commerce system 100 registers the sales broker according to the information input by the sales broker and stores the corresponding information (S324).

3, after sales broker registration (S320), the product page is posted on the website of the sales broker by the request of the registered sales broker (S330).

6 illustrates a detailed product page posting process S330 in the electronic commerce method according to an embodiment of the present invention. First, the sales broker connects to the electronic commerce system 100 that operates the Internet shopping mall (S331). Thereafter, he selects a product to be brokered for sale from the products sold in the Internet shopping mall, and requests the electronic commerce system 100 to sell the product for sale (S332). In response to the sales broker's request for the merchandise for sale, the merchandise page management unit 101 generates an html & script tag for the product page to be posted on the sales broker's website 110 for the merchandise selected by the sales broker. Provided (S333). The sales broker posts the product page by pasting the html & script tag of the product page provided on a specific page of his website 110 for the brokerage of the sale (S334).

The product page posting method illustrated in FIG. 6 is exemplary, and a person skilled in the art may variously select a product page posting method for efficiently posting a product page on a sales broker's web site. For example, if an internet shopping mall and a website of a sales broker are affiliated and interoperable with each other, the sales broker calls a shopping cart or a product list method from a page of a website where a sales page is to be inserted, You can also select a product and post the product page of the selected product on the corresponding page of your Web site. This method can be used between portal sites such as Naver, Daum, and NATE, and websites such as Naver Blog, Daum Cafe, and Cyworld, which are linked to each portal site.

3, after the product page is posted (S330), when the buyer purchases the product through the product page posted on the sales broker's website, the payment process is performed online (S340).

7 illustrates the details of the product purchase process (S340) in the electronic commerce method according to an embodiment of the present invention. First, the buyer connects to the web site 110 of the sales intermediary (S341). The buyer who sees the product page posted on the sales broker's website and feels the desire to purchase the product requests the purchase of the product through the product page posted on the website (S342). In response to the purchaser's request to purchase the product, the payment module included in the product page is activated and the purchase price is settled by the buyer's online payment through the payment module (S343).

3, when the product purchase (S340) is completed, the fee settlement unit 103 of the electronic commerce system 100 calculates the brokerage fee for the sales broker (S350).

Although not shown in FIG. 3, the electronic commerce method according to another embodiment of the present invention may be based on one or more of product page information held by the sales broker, the number of hits of the product pages, or sales information for each sales broker. The method may further include determining a class and limiting the number of product pages that can be posted by the sales broker according to the determined class.

In addition, the electronic commerce method according to another embodiment of the present invention, determining the ranking of the sales intermediary based on one or more of the product page information held by the sales intermediary, the number of hit (hit) of the product page or sales information for each sales intermediary And further providing the determined ranking.

In addition, the electronic commerce method according to another embodiment of the present invention, when the product is not purchased through the sales broker's website 110 for a predetermined period of time, lowering the rating of the sales broker or the website of the sales broker The method may further include recovering a product page posted at.

According to the e-commerce method of the present invention described above, a buyer can easily purchase a product sold in an online shopping mall through a web site of a sales intermediary, and can directly purchase a product sold in an online shopping mall without a login through a web site of a sales intermediary. Can be.

Further, according to the e-commerce method of the present invention, a sales intermediary who does not directly own a product can mediate the sales of the product through his website, and link from word of mouth marketing on the sales mediator's website to direct product sales. This is possible, and due to the provision of appropriate brokerage fees, it is possible to make appropriate compensation for the sales broker's sales brokerage behavior.

In addition, according to the electronic commerce method of the present invention, since it is possible to promote the Internet shopping mall itself through the product page posted on the web site, it is possible to induce membership of the corresponding internet shopping mall.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

According to the present invention, a buyer can easily purchase a product sold in an online shopping mall through a web site of a sales intermediary, and there is an effect that a product sold in an online shopping mall can be directly purchased through a web site of a sales mediator without login.

In addition, according to the present invention, a sales broker who does not directly own a product may broker the sale of the product through his website, and direct linkage from the word of mouth marketing on the sales broker's website to the sale of the product is possible. Providing an appropriate brokerage fee has the effect of allowing a proper compensation for the sales broker's sales brokerage behavior.

In addition, according to the present invention, since it is possible to promote the Internet shopping mall itself through the product page posted on the web site, there is an effect that it can induce the membership of the Internet shopping mall.

Claims (21)

An e-commerce system for brokering merchandise sales through a website, A product page management unit including product information for sale in an online shopping mall, posted on a sales broker's website, and creating and managing a product page configured to allow a buyer to directly purchase a product on the sales broker's website. A sales broker management unit for managing sales broker information including registration information of the sales broker; Fee settlement unit for calculating the brokerage fee for the sales broker when the product is sold through the product page posted on the sales broker's website E-commerce system comprising a. The method of claim 1, The product page is an e-commerce system characterized in that the buyer is configured to enable the purchase of goods as a non-member without logging into the online shopping mall. The method of claim 1, The product page is an electronic commerce system, characterized in that it comprises a payment module capable of online payment of the purchase price of goods. The method of claim 3, The payment module is an electronic commerce system, characterized in that using a payment method by any one of a credit card, direct deposit or a mobile phone. The method of claim 1, And the product page manager manages the product page using a sales intermediary identification code and a product identification code. The method of claim 1, The sales broker information further comprises at least one of product page information held by the sales broker, the number of hits (hit) of the product page, or sales information for each sales broker. The method of claim 6, And the sales intermediary management unit limits the number of product pages that can be posted by the sales intermediary according to a rating determined based on the sales intermediary information. The method of claim 6, The sales broker management unit provides a sales broker ranking determined based on the sales broker information. The method of claim 6, The sales intermediary management unit lowers the rating of the sales intermediary or retrieves a product page posted on the website of the sales intermediary, when the product is not purchased through the sales intermediary's website during a predetermined period of sales. E-commerce system. The method of claim 1, The brokerage fee is an electronic commerce system, characterized in that determined for the sale of goods between the online shopping mall operator, the product seller and the sales broker in accordance with a predetermined settlement rate. The method of claim 1, The brokerage fee is an electronic commerce system, characterized in that provided in either cash or points available in place of cash in electronic commerce. An e-commerce method for brokering merchandise sales through a website, Generating a product page including product information sold in an online shopping mall, posted on a sales broker's website, and configured to allow a buyer to purchase the product directly from the sales broker's website Receiving the sales broker information and registering the online shopping mall of the sales broker Posting the product page on the website of the sales broker at the request of the registered sales broker When a purchaser purchases a product through the product page posted on the sales intermediary's website, performing a purchase payment process online; Calculating a brokerage fee for the sales broker E-commerce method comprising a. The method of claim 12, The product page is an e-commerce method characterized in that the buyer is configured to be able to purchase the product as a non-member without logging in to the online shopping mall. The method of claim 12, The product page is an electronic commerce method, characterized in that it comprises a payment module capable of online payment of the purchase price of the product. The method of claim 14, The payment module is an electronic commerce method characterized in that using a payment method by any one of a credit card, direct deposit or a mobile phone. The method of claim 12, Wherein the product page is managed using a sales intermediary identification code and a product identification code. The method of claim 12, Determining a rating of the sales intermediary based on one or more of product page information held by the sales intermediary, the number of hits on the product page, or sales information for each sales intermediary; and Limiting the number of product pages that the sales broker can post according to the determined rating E-commerce method further comprises. The method of claim 12, Determining a ranking of the sales intermediary based on one or more of product page information held by the sales intermediary, the number of hits on the product page, or sales information for each sales intermediary; and Providing a determined ranking E-commerce method further comprises. The method of claim 12, Lowering the rating of the sales intermediary or retrieving a product page posted on the sales intermediary's website if the product has not been purchased through the sales intermediary's website for a predetermined period of time; E-commerce method further comprises. The method of claim 12, Wherein the brokerage fee is determined according to a predetermined settlement rate between an online shopping mall operator, a product seller, and a sales broker for a product sale. The method of claim 12, The brokerage fee is an electronic commerce method, characterized in that provided in either cash or points available in place of cash in electronic commerce.

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