KR20080083704A - Apparatus and methods of selective collection and selective presentation of content - Google Patents

Abstract

Disclosed are apparatus and methods operable to distribute targeted content. Additionally, disclosed are corresponding apparatus and methods operable to selectively choose and cache selected ones from among the distributed targeted content, and to further choose ones from among the cached content to present on a device. In some aspects, selective caching of content may be based upon a match between predetermined content attribute information and predetermined profile information. Further, in some aspects, an indicator is operable to trigger the selective inclusion of one or more of the cached content in a presentation of other content, which may be based on a match between a desired content attribute associated with the indicator and the respective predetermined content attribute information of the cached content.

Description

Apparatus and methods for the selective collection and selective provision of content {APPARATUS AND METHODS OF SELECTIVE COLLECTION AND SELECTIVE PRESENTATION OF CONTENT}

This patent application is incorporated by reference on 60 / 756,746, entitled "Methods and Apparatus for Delivery of Targeted Advertising on Mobile Devices" on January 6, 2006; 60 / 758,097, filed January 10, 2006, entitled "Methods and Apparatus for Delivery of Targeted Advertising on Mobile Devices"; 60 / 789,446, filed April 4, 2006, entitled "Apparatus and Methods of Receiving Content Based on User Preferences"; No. 60 / 809,138, filed May 25, 2006, entitled "Targeted Advertisement Caching and Insertion in Mobile Broadcast Services"; No. 11 / 566,145, filed on Dec. 5, 2006, entitled "Target Advertisement in a Broadcast System"; And 60 / 834,978, provisionally filed on August 1, 2006 under the name "Advertising Insertion," each of which is assigned to the assignee of the present application and incorporated herein by reference.

The described aspects relate to a content distribution system and, more particularly, to apparatus and methods for the selective collection and selective provision of content.

One of the major problems with conventional media distribution systems such as broadcasting and pay television is the inability to profile consumers to provide media content tailored to their individual preferences. For example, content tailored to these preferences may include targeted advertising and direct marketing. Such problems are doubled. In conventional television environments, which are typically tracked at the home level, it is difficult if it is not possible to identify the actual individual's viewing habits that monitor programming or interaction with the platform, for example via interactive television, in any way. This is because there are many viewers in each home and there is no way to tell who is monitoring what programming. The second problem is that profiling is generally not well received in most countries. Often, the collection of subscriber information without the subscriber's consent is prohibited.

Some of these problems may also arise in non-traditional media distribution systems, such as providing media content to computers and wireless devices. For example, in the field of providing media content to a wireless device, the identification of the actual individual consuming the media content is less problematic because the wireless device is typically only used by one person. However, the problem with profiling is widespread, and even greater for computers and / or wireless devices.

Accordingly, what is needed is an improved system and method for distributing and receiving target content.

Aspects described include apparatus, methods, processors, and computer-readable media for performing distribution of target content and / or for performing selective caching and selective provision of target content.

In one aspect, a method of providing content at a wireless device includes obtaining a secondary content indicator associated with the primary content, secondary content attributes for each of the plurality of secondary content, and selection parameters associated with a user of the wireless device. It includes. The secondary content indicator includes secondary content timing for primary content and also includes secondary content parameters. The method also includes storing secondary content selected from one-to-many transmission of the plurality of secondary content based on a match between the selection parameter and each secondary content attribute. The method also includes, for the secondary content indicator, identifying one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute. The method also includes providing the identified one of the selected secondary content through an output device at secondary content timing.

In another aspect, the at least one processor is configured to perform the operations described above.

In another aspect, a computer program product includes a computer-readable medium including a first set of codes for causing a computer to obtain a secondary content indicator associated with primary content. The secondary content indicator includes secondary content timing for primary content and also includes secondary content parameters. The computer-readable medium also includes a second set of codes for causing the computer to obtain secondary content attributes for each of the plurality of secondary content. The computer-readable medium also includes a third set of codes for causing the computer to obtain a selection parameter associated with the user of the wireless device. In addition, the computer-readable medium further comprises a fourth set of code for causing the computer to store selected secondary content from a one-to-many transmission of multiple secondary content based on a match between the selection parameter and each secondary content attribute. Include them. The computer-readable medium also includes a fifth set of codes for causing the computer to identify one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute with respect to the secondary content indicator. Include them. The computer-readable medium also includes a sixth set of codes for causing the computer to provide the identified one of the selected secondary content through the output device at the secondary content timing.

In yet another aspect, an apparatus for providing content includes means for obtaining a secondary content indicator associated with the primary content. The secondary content indicator includes secondary content timing for primary content and also includes secondary content parameters. The apparatus also includes means for obtaining secondary content attributes for each of the plurality of secondary content, and means for obtaining a selection parameter associated with a user of the apparatus. The apparatus also includes means for storing selected secondary content from a one-to-many transmission of the plurality of secondary content based on a match between the selection parameter and each secondary content attribute. The apparatus also includes means for identifying, for the secondary content indicator, one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute. The apparatus also includes means for providing the identified one of the selected secondary content at secondary content timing.

In yet another aspect, an apparatus for providing content includes a computer platform having a memory and a processor, the memory comprising a selection parameter. The apparatus also includes a user interface in communication with the computer platform and a communication module in communication with the computer platform. The communication module may operate to obtain a secondary content indicator associated with primary content, secondary content attributes for each of the plurality of secondary content, and one-to-many transmission of the plurality of secondary content. The secondary content indicator includes secondary content timing for primary content and also includes secondary content parameters. In addition, the apparatus may include selection logic operable to initiate storing in the memory secondary content selected from one-to-many transmission of multiple secondary content based on a first match between the selection parameter and each secondary content attribute. It includes a content selector. The selection logic may also be operative to identify one of the selected secondary content based on a second match between the secondary content parameter and each secondary content attribute for the secondary content indicator. The apparatus also includes a media module having media management logic operable to initiate providing at the secondary content timing one identified content of the selected secondary content via the user interface.

In another aspect, a method of distributing target content includes obtaining a secondary content indicator associated with primary content, wherein the secondary content indicator includes a secondary content parameter. The method also includes obtaining a plurality of secondary content and obtaining a plurality of secondary content attributes associated with each of the plurality of secondary content. The method also includes generating a one-to-many delivery that includes a secondary content indicator, a plurality of secondary content attributes, and a plurality of secondary content. The method also includes obtaining an identification of a selected one of the plurality of secondary content cached at the wireless device based on user preference data, and wherein the method is associated with providing at the wireless device of the selected one content. Obtaining an identification of a user interaction with the wireless device. The method also includes adjusting at least one of the number of secondary content and secondary content parameters included in the one-to-many transmission based on the identification of the selected one content and the identification of user interaction.

In another aspect, at least one processor is configured to perform the above described operations.

In another aspect, a computer program product includes a computer-readable medium comprising a first set of codes for causing a computer to obtain a secondary content indicator associated with primary content, wherein the secondary content indicator is Contains secondary content parameters. The computer-readable medium also includes a second set of codes for causing the computer to obtain a plurality of secondary content. The computer-readable medium also includes a third set of codes for causing the computer to obtain a plurality of secondary content attributes each associated with each of the plurality of secondary content. The computer-readable medium also includes a fourth set of codes for causing the computer to generate a one-to-many transmission that includes a secondary content indicator, a plurality of secondary content attributes, and a plurality of secondary content. The computer-readable medium also causes the computer to obtain an identification of the selected one of the plurality of secondary content cached at the wireless device based on user preference data and further cause the computer to acquire the selected one content at the wireless device. And a fifth set of codes for obtaining an identification of user interaction with the wireless device associated with the provision. Further, the computer-readable medium causes the computer to adjust at least one of the number of secondary content parameters and the secondary content parameters included in the one-to-many transmission based on the identification of the selected one content and the identification of user interaction. And a sixth set of codes for the purpose of doing so.

In another aspect, an apparatus for distributing content includes means for obtaining a secondary content indicator associated with primary content, wherein the secondary content indicator includes a secondary content parameter. The apparatus also includes means for obtaining a plurality of secondary content and means for obtaining a plurality of secondary content attributes each associated with each of the plurality of secondary content. The apparatus also includes means for generating a one-to-many transmission that includes a secondary content indicator, a plurality of secondary content attributes, and a plurality of secondary content. In addition, the device obtains an identification of the selected one of the plurality of secondary content cached at the wireless device based on the user preference data, and also the user with the wireless device associated with the provision of the selected one content at the wireless device. Means for obtaining an identification of the interaction. The apparatus also includes means for adjusting at least one of the number of secondary content parameters and the secondary content parameters included in the one-to-many transmission based on the identification of the selected one content and the identification of user interaction.

In another aspect, an apparatus for distributing content includes a computer platform having a memory and a processor. The memory includes a secondary content indicator associated with the primary content, a plurality of secondary content, a plurality of secondary content each associated with each of the plurality of secondary content, a distributed manager module having distributed management logic, and content management logic. It includes a content manager module having. The secondary content indicator includes the secondary content parameter. The apparatus also includes a transmitter operable to generate one-to-many transmissions by execution of distributed management logic by a processor, the one-to-many transmissions comprising secondary content indicators, multiple secondary content attributes and multiple Contains secondary content. The apparatus also includes a communication module that is in communication with the computer platform and operable to obtain an identification of the selected one of the plurality of secondary content cached at the wireless device based on user preference data from the wireless device. The communication module may also be operative to obtain an identification of a user interaction with a wireless device associated with the provision of the selected content on the wireless device. Further, in the apparatus, the processor is further configured to adjust the content to adjust at least one of the number of secondary content parameters and the secondary content parameter included in the one-to-many transmission based on the identification of the selected one content and the identification of user interaction. Operate to execute management logic.

1 is a schematic diagram of an aspect of a content distribution system including a wireless device operable to selectively download and also selectively provide content.

2 is a schematic diagram illustrating an aspect of the content of FIG. 1.

3 is a schematic diagram illustrating an aspect of transmitting a plurality of contents of FIG. 1 through a plurality of channels.

FIG. 4 shows in schematic form an aspect of the components comprising an advertiser of the system of FIG. 1.

5 is a schematic diagram illustrating an aspect of the wireless device of FIG. 1.

6 is a schematic diagram illustrating an aspect of the content selector of FIG. 1.

7 shows a schematic diagram of another aspect of the content selector of FIG. 1.

8 is a schematic diagram illustrating an aspect of the content filter of FIG. 1.

9 is a schematic diagram illustrating an aspect of a content cache filter portion of the content filter of FIG. 1.

10 is a schematic diagram illustrating an aspect of a content selection filter portion of the content filter of FIG. 1.

11 is a schematic diagram illustrating an aspect of user information of FIG. 1.

12 is a schematic diagram illustrating an aspect of the device information of FIG. 1.

FIG. 13 is a schematic diagram illustrating an aspect of the preference determination module of FIG. 5.

14 shows a schematic diagram of another aspect of the preference determination module of FIG. 5.

FIG. 15 is a schematic diagram illustrating an aspect of the tracking / reporting module of FIG. 1.

FIG. 16 shows a schematic diagram of another aspect of the tracking / reporting module of FIG. 1.

FIG. 17 illustrates an aspect of a private content list menu that can be provided in the wireless device of FIG. 1.

18 is a schematic diagram illustrating an aspect of addition of secondary content to primary content that may be executed in provisioning in the wireless device of FIG. 1.

FIG. 19 is a schematic diagram illustrating an aspect of replacement of primary content with secondary content that may be executed in providing in the wireless device of FIG. 1.

20 is a schematic diagram illustrating an aspect of simultaneous provision of primary content and secondary content executable by the wireless device of FIG. 1.

FIG. 21 is a schematic diagram illustrating an aspect of the distributed system of FIG. 1.

FIG. 22 illustrates an aspect of a metadata definition menu available in some aspects through interaction with the media distribution system of FIG. 1.

FIG. 23 illustrates an aspect of a content description menu available in some aspects through interaction with the media distribution system of FIG. 1.

24 is a schematic diagram illustrating one aspect of a process for delivering target content within the system of FIG. 1.

FIG. 25 schematically illustrates an aspect of a queuing protocol that may operate for use in the system of FIG. 1.

FIG. 26 is a schematic diagram illustrating another aspect of a queuing protocol that may operate for use in the system of FIG. 1.

FIG. 27 schematically illustrates an aspect of a queuing protocol stack for both real-time and non-real-time content that may operate for use in the system of FIG. 1.

28 and 29 show schematic diagrams of respective aspects of a real-time queuing protocol stack and a non-real-time queuing protocol stack that can operate for use in the system of FIG. 1.

30 and 31 schematically illustrate different aspects of the real-time queuing protocol stack and the non-real-time queuing protocol stack that may be operable for use in the system of FIG. 1.

32 and 33 schematically illustrate aspects of each of a real-time queuing protocol stack and a non-real-time queuing protocol that may operate for use in the system of FIG. 1.

34 and 35 schematically illustrate aspects of each of a real-time queuing protocol stack and a non-real-time queuing protocol stack that may be operable for use in the system of FIG. 1.

FIG. 36 is a schematic diagram illustrating an aspect of a queuing protocol stack for both real-time and non-real-time content that may operate for use in the system of FIG. 1.

FIG. 37 is a flowchart illustrating an aspect of a content providing method that may operate in the wireless device of FIG. 1.

FIG. 38 is a flowchart illustrating an aspect of a content distribution method that may operate in the distribution system of FIG. 1.

The apparatus and methods will now be described more fully with reference to the accompanying drawings. However, the apparatus and methods should not be construed as limited to the aspects set forth herein because they may be implemented in many other forms. Also, like numbers refer to like elements throughout the description.

Aspects described are directed to distributing target content, selectively selecting content among distributed target content and caching the selected content, and selecting among the cached content to be provided by an apparatus. Although applied to any type of content in one example, the described aspects can enhance advertising effectiveness by delivering targeted advertisements to individual consumers of a broadcast / multicast service. In some aspects, the advertisements are in the form of files or clips. Such clips may be cached at the consumer's wireless device. When a consumer is watching a broadcast / multicast channel and also the network announces an opportunity to play an advertisement, the wireless device selects from the cache an advertisement clip that best meets the network-defined target objects and selects the selected advertisement. Play the clip. Ad clips may include combinations of a wide variety of media types, such as audio, video, still images, text, and the like, any of which may also be animated.

Thus, various aspects are described below including target advertisement caching and insertion in mobile broadcast services. These aspects apply both to real time, such as for example broadcast streaming, and to non-real time such as, for example, clipcast, program content. The aspects include, for example, (a) ads themselves selectively downloadable and / or cached at wireless devices prior to an advertisement insertion event indicated by a secondary content indicator or a cuing signal; (b) rules sets defined by distributed systems, service providers, advertisers, etc., and may include filters that operate according to various criteria to control the insertion of targeted advertisements as well as customized advertisement storage. . Filters may operate according to one or more of the following types of attributes: service guide attributes, such as a general description, genre, and rating of the main program; Attributes stored on the device in the form of user profiles; Secondary, such as representing dynamic and variable values of ad slots that can be executed by broadcast and / or multicast transmissions to multiple wireless devices to enable dynamic updating of content caching and content selection parameters. Attributes embedded within the content indicator and / or queuing protocol; Attributes contained in the advertisements themselves; And other attributes such as target user demographics, user locations, date, day of the week, and the like. The attributes used in the filter rules may be static and / or dynamic in nature, and the filter rules themselves may be (c) a dynamic or static secondary content indicator and / or a queuing signal, which may be used to broadcast an advertisement insertion event. It provides a means for signaling to the device and represents the overall timing structure of the primary content for the advertisement (s). The secondary content indicator and / or queuing signal may include one or more queue types, the queue types including an event pending queue for notifying the receiving party of an upcoming advertisement insertion event; An event notification queue for notifying the receiving party of the start of an advertisement insertion event; An event end queue for notifying the receiving end of the advertisement insertion event; And an event progress queue for notifying the receiving side of an ongoing advertisement insertion event. The cue signal may be linked to the advertisement selection filter by a filter identifier indicating an alias for the advertisement selection filter and its associated rules. Thus, in some aspects, the secondary content indicator and / or cue signal enables synchronous switching between the primary content and the advertising content when provided.

In addition, the described aspects enable a very dynamic and flexible system in which all rules, filters, attributes, and any other cache / selection criteria can be based on transmitted data received by the wireless device. Such a dynamic and flexible system enables frequent refinement of the system to maximize the provision of targeted content and associated user interaction and associated revenues in wireless devices.

Referring to FIG. 1, in one aspect, system 100 provides an apparatus and method for selective downloading and selective provision of content 102 on one or more wireless devices 104. The system 100 may include one or more content providers 106 that may operate to provide the distributed system 108 with one or more pieces of content 102, such as through the first network 110. It may include. Distributed system 108 may be operable to deliver one or more pieces of content 102 to one or more wireless devices 104 along with one or more content metadata 112 associated with each piece of content 102. For example, the distributed system 108 may include a transmitter 114 and / or a second network 116, where the transmitter 114 is connected to one or more wireless devices 104 via the second network 116. It may be operable to generate a one-to-many transmission 118 of content 102 and / or content metadata 112 for delivery.

When accessing transmission 118, each wireless device 104 may be operable to execute a content selector 120, which may select one or more selection parameters 122 in the selection database 124. Can be determined to determine selected one of the one or more content 102 in the transmission 118 to download to the wireless device 104 based on. The selection parameters 122 may include data such as one or more content filters 123, one or more data representing user information 125, and one or more data representing device information 127, but with these It is not limited. Further, in some aspects, the selection parameters 122 may be unique to and / or tailored to each wireless device 104 and / or each user of each wireless device 104. have. As such, in some aspects, each wireless device 104 may download a different set of one or more pieces of content 102 within the same transmission 118. Thus, in some aspects one or more selection parameters 122 may cause content selector 120 to each based on a match between one or more of each content metadata 112 and one or more of selection parameters 122. It allows one to download selected content 126 that is targeted to and / or perhaps important to each user of wireless device 104.

Also, for example, in aspects in which the selected content 126 includes live or live content, the content selector 120 may transmit the selected content 126 to a media module 128 for presentation via the output device 130. Can be transmitted. For example, in other aspects where the selected content 126 includes non-real-time content, the content selector 120 may transmit the selected content 126 to be cached or stored in the content store 132. In a non-real time case, the media module 128 may be operable to always access the content store 132 to retrieve the stored selected content 126 and provide it through the output device 130.

The output device 130, in coordination with the media module 128, can operate to generate the selected content 126 as a program or presentation 134 for consumption by the user of the wireless device 104. Each program or presentation 134 may include a combination of selected content 126 of one or more pieces. For example, in some aspects, the selected content 126 is one or more pieces of primary content 136 along with one or more of the primary metadata 136 and the content metadata 112 corresponding to the secondary content 138. ) And one or more pieces of secondary content 138. Further, for example, in some aspects, the primary content 136 of one or more pieces of each program or presentation 134 may include one or more secondary content indicators 140, wherein the secondary content Each of the indicators establish a secondary content space or timing 142 for the primary content 136 to include one or more pieces of secondary content 138. In addition, in some aspects, content indicator 140 may include one or more secondary content parameters 144, where secondary content parameters 144 may each have a secondary content space or timing 142. ) May specify the required and / or optional attributes of the desired secondary content for use.

For example, each secondary content indicator 140 may comprise (a) a combination of one or more pieces of secondary content 138 and primary content 136, such that both primary and secondary content are provided simultaneously; (b) Primary of one or more pieces of secondary content 138, such that the primary piece of content 136 of the entire piece and each secondary piece of content 138 of the entire piece are provided within the program or presentation 134. Insertion into content 136 and / or addition of one or more pieces of secondary content 136 to primary content 136; And (c) replacing a portion of the primary content 136 with one or more pieces of secondary content 138, where the replaced portion of the primary content 136 is not in the secondary content space or timing 142. Corresponding).

Upon receiving each secondary content indicator 140, media module 128 communicates with content selector 120, which content selector 120 determines which of the selected content 126 is in each secondary content space. Or to determine whether to be included in the timing 142. For example, content selector 120 may be in content store 132 with one or more corresponding content metadata 112 that match one or more secondary content parameters 144 of each secondary content indicator 140. Operate to identify one or more of the selected content 126 that has been cached. In some aspects, the content selector 120 may be based on a match decision on the rules or attributes of the predetermined content filter 123. In addition, in some aspects, content selector 120 may also utilize one or a combination of predetermined portions of user information and predetermined portions of device information 127 in determining a match. In any case, in the case of each secondary content indicator 140, the content selector 120 may retrieve and output mechanisms by the media module 128 in each space or timing 142 of the program or presentation 134. Each wireless device 104 identifies one or more selected content 126 for generation by 130. As such, for each wireless device 104, two different wireless devices 104, because one or more selected content 126 of each set and one or more selection parameters 122 of each set may be different. The same secondary content indicator 140, operating on) may induce the inclusion of different secondary content 138 for the same primary content 136 provided on each wireless device 104.

In addition, in some aspects, wireless device 104 may utilize tracking / reporting module 146 to monitor, record, and report the status of corresponding device information and / or user information as well as consumption of selected content 126. It can also be provided. For example, the tracking / reporting module 146 may be operable to report user interaction with the wireless device 104 during the program or presentation 134, and in some aspects especially during the presentation of the secondary content 138. have. The tracking / reporting module 146 also displays in detail, schematically and / or any predetermined form of such recorded data for use by any entity that is associated with or is critical to the activity of the system 100. And to generate a report 148 to provide.

Thus, the system 100 may independently select the selected content 126 from the one-to-many delivery 118 of the plurality of content 102 based on the independently configured content caching function associated with each wireless device 104. Apparatus and methods are provided to each wireless device 104. In addition, the system 100 may, based on the independently configured content insertion function associated with each wireless device 104, each set of one or more selected content 126 for inclusion with a program or presentation of the primary content. Devices and methods for independently selecting secondary content among them are provided to each wireless device 104. Further, in some aspects, system 100 provides each wireless device 104 with the ability to monitor and report on the consumption of selected content and user interaction and / or device information corresponding to the consumption. do. In addition, the system 100 provides a dynamic and flexible solution that can operate to maximize the download and presentation of target content by the wireless device.

With reference to FIG. 2, content 102 may be distributed to, executed, or provided by video, audio, multimedia content, real-time content, non-real-time content, programs, or wireless devices 104, also referred to as "clips." It can include any other type of data or object that can operate, but is not limited to these. For example, content 102 may be programmed, ad hoc and / or on-demand received programming, and / or other advertisements added to, embedded in and / or provided concurrently with, or on behalf of. Or any other type of content or a combination thereof. Also, for example, content 102 may include, but is not limited to, interactive data such as television shows, videos, movies, songs, World Wide Web pages, and the like. In addition, the content 102 may include a unique content identifier (ID) 150, such as one or any combination of letters, numbers, names, file names, file paths, etc., associated with the content of each piece. .

In addition, at least one of the plurality of content 102 is associated with one or more content metadata 112. For example, one or more of the "content providers" associated with each of the plurality of content 102 may define each content metadata 112 and associate the content metadata 112 with each content. As used herein, the term “content provider” is used among content providers such as content provider 106, content retailer, billing and consumer service provider, and media distributor such as distribution system 108. It may include one or any combination thereof. Content metadata 112 includes any data that describes and / or is associated with each piece of content 102. For example, content metadata 112 may include a category, name, content length, content type, secondary content indicator 140, secondary content parameter 144, code, identifier, theme, genre, intended listener and / or marketplace, Scripts, content filter identifiers, queuing protocol parameters, associated listeners and / or markets, products and / or services of the first associated type, products and / or services of the second associated type, programs describing portions of the associated content- One or more content attributes, such as a level content description or theme, multiple units or pieces of desired secondary content, a presentation order of one or more desired secondary content, and / or any metadata about the corresponding content ( 152 and content ID 150, or a combination thereof, but are not limited to these. One or more content metadata 112 may be separate from, appended to, or inserted into each content 102. In some aspects, for example, when content 102 and content metadata 112 are separated, they may include or point to the same content ID, for example to allow each content metadata to be associated with the content of each piece. Can be.

Referring to FIG. 3, in some aspects, the transmission 118 may include one or more channels or services 154, 156, of the content 102 and the content metadata 112 for consumption by each end user. 158 may be provided to each wireless device 104 (FIG. 1). In some aspects, for example, each transmission 118 may comprise one-to-many transmission in a forward link only (FLO ^™ ) system, such as the MediaFLO ^™ system available from Qualcomm, Incorporated, San Diego, California. . In such a system, the transmission 118 includes a flow or logical stream in a "multiplex", which is a set of flows that can be used in a given geographic area. In addition, each service or channel 154, 156, 158 delivered by transmission 118 may include one or a combination of some of the plurality of content 102. In some aspects, a service tailored to a particular content retailer may be referred to as a "channel." Thus, the transmission 118 can deliver the same service or channel 154, 156, 158 to multiple end points at the same time for a given content retailer while allowing different content retailers to retailer on channels of similar content. You can customize the services to provide a specific look and feel.

With reference to FIG. 4, in some aspects, the presentation of each service or channel 154, 156, 158 delivered by the transmission 118 may be of interest to a very large number of end users or consumers 160. System 100 may further include one or more advertisers 162 in communication with the distributed system 108. Advertiser 162 wants to provide one or more pieces of content 102 (FIG. 1), typically secondary content 138 (FIG. 1), to selected end users 160 in the form of one or more advertisements. It includes. For example, in this aspect, primary content 136 (FIG. 1) may include, but is not limited to, television shows, videos, movies, songs, and the like. Also, for example, secondary content 138 (FIG. 1) may include, but is not limited to, an advertisement.

In some aspects, referring to FIGS. 1 and 4, advertiser 162 may attempt to obtain one or more secondary content spaces or timings 142 for providing one or more respective advertisements. The child interface 164 may interact with the distributed system 108. For example, advertiser 162 may provide secondary content 138 to distributed system 108 or allow content provider 106 to provide secondary content 138. In addition, the advertiser 162, individually or in cooperation with the distributed system 108, not only determines the relationship between the primary content 136 and the secondary content indicator 140, but also one or more secondary content parameters 144. It can be operated to determine. As such, advertiser 162 at least selects program or presentation 134 to cause content selector 120 to select one or more pieces of secondary content 138 to include in program or presentation 134. Partially configured, wherein the selected one or more pieces of secondary content 138 have one or more predetermined content metadata 112 corresponding to the attributes required by advertiser 162. In addition, individually or in conjunction with distributed system 108, advertiser 152 causes content selector 120 to generate one or more predetermined content metadata 112 corresponding to the attributes required by advertiser 162. In order to select the secondary content 138 of one or more pieces with the < RTI ID = 0.0 > 1, < / RTI > . As such, in some aspects, advertiser 162 may obtain the right to have predetermined content provided in a given secondary content space or timing 142. However, in other aspects, advertiser 162 may provide content 102 in the form of advertisements to distributed system 108, and each report 148 from each tracking / reporting module 146. As determined by, one may pay based on the actual consumption of each advertisement.

기술 네트워크; ZigBee

프로토콜 네트워크; UWB(ultra wide band) 프로토콜 네트워크; HomeRF(home radio frequency) 네트워크; SWAP(shared wireless access protocol) 네트워크; WECA(Ethernet compatibility alliance) 네트워크, Wi-Fi Alliance(wireless fidelity alliance) 네트워크, 및 802.11 네트워크와 같은 광대역 네트워크; PSTN(public switched telephone network); 인터넷과 같은 공용 헤테로지니어스 통신 네트워크; 전용 통신 네트워크; 및 랜드 이동 무선 네트워크와 같은 다른 네트워크들 중 하나나 혹은 이들의 결합을 포함할 수 있다.Referring back to FIG. 1, the first network 110 and the second network 116 provide respective communication links between the various components and / or entities of the system 100. In some aspects the first network 110 and the second network 116 may comprise independent networks, while in other aspects they may comprise related networks. In general, each of the first network 110 and the second network 116 may include any one or combination of one or more data networks and / or one or more communication networks. For example, in some aspects the first network 110 may comprise a public communications network such as the Internet, and the second network 116 may comprise a MediaFLO ^™ system available from Qualcomm, Inc., San Diego, California. It may include a subscription based one-to-many network, such as a multicast network, such as a forward link only (FLO) network. In other aspects, the first network 110 and the second network 116 may be used such as satellite DVB-S, DVB-C for cable, DVB-T for terrestrial television, DVB-H for terrestrial television for handheld. Digital video broadcasting (DVB) networks; Satellite telephone network; Infrared networks such as Infrared Data Association (IrDA) -based networks; Short range wireless network; Bluetooth

Technical network; ZigBee

Protocol network; Ultra wide band (UWB) protocol network; Home radio frequency (HomeRF) network; Shared wireless access protocol (SWAP) network; Broadband networks such as Ethernet compatibility alliance (WECA) networks, wireless fidelity alliance (Wi-Fi Alliance) networks, and 802.11 networks; Public switched telephone network (PSTN); Public heterogeneous communication networks such as the Internet; Dedicated communication network; And other networks, such as a land mobile wireless network, or a combination thereof.

Further, examples of telephone networks that may be included in some aspects of the first network 110 and / or the second network 116 include code division multiple access (CDMA), wideband code division multiple access (WCDMA), UMTS ( universal mobile telecommunications system, advanced mobile phone service (AMPS), time division multiple access (TDMA), frequency division multiple access (FDMA), orthogonal frequency division multiple access (OFDMA), global system for mobile communications (GSM), 1X ( single carrier (RTT), evolution data only (EV-DO) technology, general packet radio service (GPRS), enhanced data GSM environment (EDGE), high speed downlink data packet access (HSPDA), analog and digital satellites One or more of analog and digital networks / technology, such as systems, and any other technologies / protocols that can be used in at least one of a wireless communication network and a data communication network. Combination of these.

1 and 5, each wireless device 104 of the system 100 is operative to access the second network 116 to receive the transmission 118 and / or to communicate with the distributed system 108. can do.

With particular reference to FIG. 5, each wireless device 104 includes a computer platform 164 having a memory 166 that is operable to store data, logic, and applications that may be executed by the processor 168. can do. The user may interact with the wireless device 104 and its underlying applications via one or more user interfaces 170, which may include one or more input devices 172 and one or more outputs. Devices 174 may be provided. In addition, the wireless device 104 may exchange communications with external devices and / or networks via the communication module 176.

Although the wireless devices 104 are shown as cellular telephones, it should be appreciated that any number and any type of combinations of wireless devices 104 may be included in the system 100. For example, wireless device 104 may include, but is not limited to, a cellular telephone, a personal digital assistant (PDA) laptop computer, a two-way pager, a portable gaming device, a portable music device, or any type of computerized wireless device. It is not limited. The apparatus and methods may suitably perform a wired or wireless communication portal in any form of wireless device or computer module, the communication portal comprising wireless modems, PCMCIA cards, access terminals, personal computers, telephones, Or any combination or sub-bond thereof, but is not limited to these.

Computer platform 164 may operate to transmit data over a network such as first network 110 (FIG. 1) and / or second network 116 (FIG. 1), and may receive routines and applications to And optionally to display data generated within the wireless device or received from any network device or other computer device connected to the network or the wireless device 104. Computer platform 164 may be implemented, for example, in one or a combination of hardware, firmware, software, data, and executable instructions.

Memory 166 is volatile and non-volatile, such as read-only and / or random-access memory (RAM and ROM), EPROM, EEPROM, flash cards, flash memory cells, electronic file system, and any memory common to computer platforms. It may include one or a combination of volatile memories. In addition, memory 166 may include one or more of any secondary or tertiary storage devices, including removable memory mechanisms, such as magnetic media, optical media, tape, or soft or hard disks.

(Binary Runtime Environment for Wireless

) 소프트웨어이다. 예컨대 무선 계산 장치들 상에서의 애플리케이션들의 실행을 제어하도록 동작하는 다른 런타임 환경들이 활용될 수 있다.In addition, the processor 168 may be one or more of an application-specific integrated circuit (ASIC), a chipset, a processor, a logic circuit, and any other data processing device. In some aspects, the processor 168, or other processor, such as an ASIC, may include an application programming interface (API) layer (Interface) that interfaces with any embedded programs stored in the memory 166 of the wireless device 104. 178). API 178 is typically a runtime environment that runs on each wireless device. One such runtime environment is BREW, developed by Qualcomm, Inc. of San Diego, California.

Binary Runtime Environment for Wireless

) Software. For example, other runtime environments that operate to control the execution of applications on wireless computing devices may be utilized.

시스템, Bluetooth

LPOS, 포지션 엔진, 사용자 인터페이스, 슬립, 데이터 서비스들, 보안, 인증, USIM/SIM, 음성 서비스들, 보코더, 메시징, 그래픽들, USB, 멀티미디어 등과 같은 처리 서브시스템들(180) 중 하나나 혹은 이들의 결합을 포함할 수 있다. 설명된 양상들의 경우에, 프로세서(168)의 처리 서브시스템들(180)은 본 명세서에 설명된 기능을 가능하게 하는 컴퓨터 플랫폼(164) 상에서 실행되는 애플리케이션들과 상호작용하는 임의의 서브시스템 성분들을 포함할 수 있다. 예컨대, 처리 서브시스템들(180)은 컨텐트 선택기(120)를 대신하여 API(178)로부터 데이터 판독들 및 데이터 기록들을 수신하는 임의의 서브시스템 성분들을 포함할 수 있다.In addition, the processor 168 may include various processing sub-implements implemented in the functionality of the wireless device 104 and the hardware, firmware, software, data, executable instructions, and combinations thereof that enable the operation of the wireless device on the network 116. May include systems 180. For example, processing subsystems 180 allow for initiating and maintaining communications with distributed system 108 and / or other networked devices and also exchanging data with them. In aspects where the wireless device 104 is defined as a cellular telephone, for example, the processor 168 may also include sound, nonvolatile memory, file system, transmit, receive, searcher, layer 1, layer 2, layer 3, main control, remote. Procedure, Handset, Power Management, Digital Signal Processor, Messaging, Call Manager, Bluetooth

System, Bluetooth

One or more of the processing subsystems 180 such as LPOS, position engine, user interface, sleep, data services, security, authentication, USIM / SIM, voice services, vocoder, messaging, graphics, USB, multimedia, etc. It can include a combination of. In the case of the described aspects, the processing subsystems 180 of the processor 168 may include any subsystem components that interact with applications running on the computer platform 164 that enable the functionality described herein. It may include. For example, processing subsystems 180 may include any subsystem components that receive data reads and data records from API 178 on behalf of content selector 120.

In addition, the communication module 176 may be implemented in hardware, firmware, software, data, executable instructions, and combinations thereof, as well as communication between various components of the wireless device 104 as well as communications with the wireless device 104. It may operate to enable communication between the first network 110 and / or the second network 116. For example, in cellular telephone aspects, communication module 176 may include necessary hardware, firmware, software, data, executable instructions, and combinations thereof, including transmit and receive chain components for establishing a wireless communication connection. Can be.

Also, for example, communication module 176 may receive a plurality of content 102 and associated one or more content metadata 112, if any, from distributed system 108 and send them to content selector 120 or the content. The selector 120 may operate to access them. Likewise, for example, communication module 176 may receive one or more selection parameters 122 and also transmit them to content selector 120 or operate to allow content selector 120 to access them. As a result, for example, the communication module 176 may be operable to send the selected content 126 to each of the other device components for further processing.

In addition, the wireless device includes one or more input devices 172 for generating inputs to the wireless device and one or more output devices 174 for generating information to be consumed by the user of the wireless device. For example, the input device 172 may include a key or keyboard, a navigation mechanism, a mouse, a touch-screen display, a microphone connected to a voice recognition module, and the like. In certain aspects, input device 172 provides an interface for receiving user input to activate or interact with an application or module on the wireless device. Also, for example, the output device 174 can include a display, audio speakers, tactile feedback mechanisms, and the like. In addition, user interface 170 may include one or a combination of input devices 172 and / or output devices 174.

5 and 6, computer platform 164 further includes a content selector 120, which selects each device user from the transmission 118 of the plurality of content 102. Extract and cache selected content 126 that may be of interest to the user, and retrieve and include selected content 182 of the selected content 126 for generation in the program or presentation 134. It can work. The content selector 120 may be implemented, for example, in one or more of hardware, firmware, software, data, executable instructions, and combinations thereof. In addition, content selector 120 may include selection logic 184 that may be operable to manage, perform, and / or initiate all or at least some of the selection-related activities described herein. In addition, in some aspects, content selector 120 may include a client agent and / or client application associated with distributed system 108.

In particular, selection logic 184, such as algorithms, rules, fuzzy logic, neural networks, heuristic relationships, decision-performing routines, etc., is associated with one of the plurality of content 102 or And / or each content metadata 112 (FIG. 1) associated with the selected content 126 and respective corresponding one or more selection parameters 122 and / or secondary content parameters 144 (FIG. 1). Operate to determine the correspondence between the two. In some aspects, for example, a correspondence between one or more content metadata 112 and one or more selection parameters 122 may include the likelihood and / or percentage of a match, wherein the correspondence corresponds to a predetermined threshold condition. Can be determined by achieving. Further, in some aspects, based on the correspondence identified, content such as selection logic 184 allows user input, secondary content indicator 140 and / or content to provide within real-time, non-real-time, other content, and the like. The storage and / or presentation of selected content 126 may be initiated based on the type, such content type being identified by one or more content metadata 112 and / or secondary content parameters 144. Can be.

In some aspects, content selector 120 may include a cache function 186 and an insert function 188 to perform the selection-related activities associated with selecting content for storage or presentation, respectively. For example, the cache function 186 may operate to access the selection database 124 to retrieve predetermined selection parameters 122, which may then be selected, for example, in accordance with the guidelines defined by the selection parameters 122. It may also operate to access the transport 118 to identify and select selected content among multiple content 102, such as content 126, for caching purposes. In particular, the cache function 186 selects from the plurality of content 102 based on evaluating the content 102 by one or more corresponding content metadata 112 through one or more content selection parameters 122. It can include logic or any other type of decision-performing mechanism that can operate to filter the content 126. Thus, the cache function 186 may be operable to extract the selected content 126 from the delivery 118 and also cache the selected content 126 in the content store 132.

In addition, in response to the secondary content indicator 140, the insertion function 188 may operate to access the selection database 124 to retrieve predetermined selection parameters 122, and then also to select selection parameters ( Operate to access the content store 132 for the purpose of identifying and selecting for inclusion in the program or presentation 134 (FIG. 1) the selected ones of the selected content 126 in accordance with the guidelines set forth by 122. Can be. In particular, the insertion function 188 selects from the selected content 126 based on evaluating the content 126 selected by the one or more corresponding content metadata 112 via the one or more content selection parameters 122. It can include logic or any other type of decision-performing mechanism that can operate to filter the content 182. Thus, the insertion function 188 operates to extract the selected content 182 from the selected content 126 and also in the form of the secondary content 138 for inclusion in the program or presentation 134 (FIG. 1). And the selected content 182 in the form of a digital media module 128 (FIG. 1) and / or the output device 130 (FIG. 1).

Referring to FIG. 7, for example, in some aspects, content selector 120 receives a request from an application for content that may include request parameters. For example, the request for content may include secondary content indicator 140 with secondary content parameters 144. Content selector 120 refers to one or more selection parameters 122, which (i) include user information 125, (ii) a date and / or date that can provide data according to user preferences. A content filter that may be determined by one of the device information 127, which may provide related device state data, and (i) secondary content parameters 144, and may also provide rules for determining a match. 123 may be included. For example, secondary content parameters 144 may include content ID 150, category, name, content length, content type, code, identifier, theme, genre, intended listener and / or market, associated listener and / or market, first Products and / or services of the second associated type, products and / or services of the second associated type, program-level content descriptions or themes that describe part of the associated content, scripts that define content filter rules or attributes, multiple units One or a combination of any secondary content of the desired secondary content, the presentation order of one or more desired secondary content, and / or corresponding content of the ones or pieces. Based on this information, content selector 120 may operate to evaluate content metadata 112 and also return one or more content IDs 150 for matching content.

Referring again to FIG. 5, as described, content selector 120 interacts with one or more components of selection database 124 with one or more selection parameters 122 to identify and select content. For example, in some aspects, the content selector 120 may utilize one or more selection parameters 122 that include one or more of the plurality of content filters 123, wherein the parameters of the selected content 126 are selected. Define rules and / or attributes to control customized storage and / or display. Further, for example, in some aspects one or more content selectors 120 include one or more portions of user information 125 including data or profiles specifically related to one or more users of wireless device 104. Selection parameters 122 may be utilized. Further, for example, in some aspects, content selector 120 may include one or more selection parameters that include one or more portions of device information 127 including data or state information specifically related to wireless device 104 (eg, 122). In other aspects, content selector 120 may utilize one or more selection parameters 122 including any combination of control filter 123, user information 125, and device information 127.

5 and 8, each content filter 123 may include a filter identifier (ID) 190 that enables unique identification of the content filter. For example, filter ID 190 may include, but is not limited to, one or a combination of names, numbers, characters, symbols, file names, path names, and the like. In some aspects, filter ID 194 may be associated with one or more filter rules 192 and / or one or more filter attributes 194, both of which may be used to synchronize their presentation. Determine the interrelationship between the structure and actions of the content and the content provided. In other aspects, actions and / or parameters associated with each content filter 123 may be defined in one or more filter scripts 196, which filter scripts 196 may be used to synchronize their presentation. Is a set of executable instructions that define the interrelationship between the content and the structure and actions of the content provided. In yet other aspects, content filter 123 may include a combination of filter rules 192, filter attributes 194 and filter scripts 196. Each of the filter rules 192, filter attributes 194 and filter scripts 196 are available from portions of the user information 125 and device information 127 as well as from the distributed system 108. Parameters may be utilized, which are information available in the content metadata 112, secondary content parameters 144, and a service guide listing the schedules and channels / services of the presentation of the various content. . For example, the content filter 123 may include content-related metadata such as <medium-value-spot>, <car-racing-in-primary-content>, <action-movie>, and <sci-fi-movie>; User information-related metadata and preferences such as <Female>, <age: 30-40>, <sci-fi>; And <SC1>: <new model car>, <target audience: young adult> <SC2>: <car racing program>, <value: low to medium>, <SC3>: <target audience: adult>, <target audience You can take advantage of secondary content parameters such as sci-fi-fan, new movie ad, and medium to high. Thus, each content filter 123 may compile a number of rules, attributes, and / or scripts from any combination of the sources described above, and with content 102 and / or selected content 126. May be executed by content selector 120 to match each associated content metadata 112.

In addition, the components of each content filter 123 may be dynamic and / or static, or some combination of both. In addition, one or more components of each content filter 123 provide guidance in preference to each filter rule 192 and / or filter attribute 194, which allows various factors to achieve a matching result. In order to fit the respective content filters 123. In addition, the execution of each content filter 123 by the content selector 120 may allow more than one piece of content to fit as a match. As such, filter rules 192 and / or filter attributes 194 may be used to compare between such matching content, such as a first matching result or a best suited matching result, based on quantifying each match relatively, such as comparing matching factors. Mechanisms to choose can be specified.

In some aspects, for example, filter rules 192 may be represented in rule blocks or rule sets. For example, content filter 123 may have filter rules 192 based on parameters found in user information 125 as follows:

Filter-1:

If <gender = M> AND <user-profile = "outdoors-person">

Insert content 1; And

If <age = teenager> AND <user-profile = "sports-fan">

 Insert content 2.

Here, "gender", "age" and "user-profile" include fields in user information 125, and "M", "outdoors-person", "teenager" and "sports-fan" are respective fields. User data characterizing the data, and " content 1 " and " content 2 " Further, for example, content filter 123 may have filter rules 192 based on parameters found in user information 125 and content metadata 112 as follows:

Filter-2:

If <user-interest = "skiing"> and <ad-spot-val = "high">

Insert content 1; And

If <user-interest = "racing"> and <ad-content-type = "car-chase">

Insert content 2.

Here, "user-interest" includes fields in user information 125, "skiing" and "racing" contain user data characterizing respective user information fields, and "ad-spot-val" and "ad-content-type" includes fields for content metadata 112, "high" and "car-chase" include content metadata that characterizes each field of content metadata, and "Content". 1 "and" Content 2 "include respective Content IDs 150.

In addition, in some aspects, each content filter 123 is either caching content to store on the wireless device 104 or selecting content to include in the program or presentation 134 (FIG. 1). May be associated with 9, for example, the content cache filter 198 may associate a filter with a target service provider and / or target location such as a service provider identifier (ID) 200 and a location identifier (ID) 202. It may include filter attributes 194 to associate. Both service provider ID 200 and location ID 202 enable unique identification of content filters. For example, each of IDs 200 and 202 may include one or any combination of names, numbers, letters, symbols, file names, path names, etc., but is not limited to these. In addition, the content cache filter 198 may relate to the target demographic based on demographic data 206 and / or demographic file 204, such as gender 208, age range 210, and income range 212. Filter attributes 194 may be included.

Referring to FIG. 10, for example, content selection filter 214 may include filter attributes such as a reference 216 that allows the selected content to be referenced and a duration 218 that may define the length (in seconds) of the selected content. May include 194. The content selection filter 214 may also include filter rules 192, such as selection criteria 220, which are required features of the selected content, and matching parameters 222, which are features that the selected content should match as closely as possible. have. For example, the selection criteria 220 includes a content owner identifier (ID) 222 such as a name, letter, number, code, etc. that identifies the content provider 106 (FIG. 1) or the advertiser 162 (FIG. 4). do. In addition, for example, the selection criteria 220 may include a content type 224 such as a media type (eg, audio, video, etc.) of the selected content. The matching parameters 222 also include a match demographic profile 226; Match demographic data 228; A match date part 230 that defines a targeted date and / or day of week; A match interest profile 232 that targets user interests; And a match location 234 that determines a target location of the user based on geographic location or by location information derived from network components such as network devices associated with the second network 116 and / or the distributed system 108. It may include one or more.

5 and 11, user information 125 may include any data about the user of wireless device 104. Each wireless device 104 may include one or more sets of user information 125, where each set may correspond to several different users of the wireless device 104. In some aspects, for example, user information 125 includes a user identifier (ID) 236 such as a name, letter, number, code, etc. to uniquely identify each user information. User information 125 may also include one or more user demographic data 238 that may be compiled into each user demographic profile 240. For example, user demographic data 238 can include gender, age, income, and other similar types of information that can be used to characterize demographics in which a user can be classified, but are not limited to these. no. In addition, user information 125 may include one or more user preference data 242 that may be compiled into user preference profile 244. User preference data 242 may be data received from a user or may be derived from user interaction with wireless device 104. As will be described in more detail below, the preference determination module 246, in some examples, cooperates with the tracking / reporting module 146 to generate and upload user preference data 242 and / or user preference profile 244. May operate to date. User preference data 242 may be descriptors that define interests of each user that may correspond to content metadata 112 (FIG. 1) and / or secondary content parameters 144 (FIG. 1).

5 and 12, device information 127 may include any data relating to a particular wireless device 104. In some aspects, for example, device information 127 includes a device identifier (ID) 246 such as a name, letter, number, code, etc. to uniquely identify each user information. For example, device ID 246 may be a serial number corresponding to hardware and / or software component inherent in wireless device 104, a version number corresponding to hardware and / or software component, and to identify wireless device 104. It can include any other data that can function. Device information 127 may also include subscriber information and authentication information corresponding to one or more distributed systems 108 (FIG. 1) and / or one or more channels or services 154, 156, 158 (FIG. 3). It may include one or more subscription data 248 that may be provided. For example, subscription data 248 may include removable identity identification module (RUIM), subscriber identity module (SIM), universal subscriber identity module (USIM), Internet Protocol Identity Services module (ISIM), name, account number, key, or It may include further data associating a user or wireless device with a given channel and / or service. In addition, device information 127 may include one or more device state data 250 that define states relating to each wireless device 104 and / or wireless device hardware or software component. For example, device state data 250 may include time and / or time such as day / month / year, geographic location based on information from a global positioning system (GSP), and / or a base station or distributed system with which a wireless device is communicating, or Location, such as a network-related location based on information from a network, such as a secondary-GPS system, the status of applications running on the wireless device, the status of hardware components on the wireless device, the channels being monitored, And the like. In some aspects, device state data 250 is received and received from one or more processing subsystems 180 at any predetermined interval, or upon occurrence of a predetermined event, such as at the onset or state change of a state change. Can be.

The selection parameters 122 in the selection database 124 may be dynamic and / or static parameters. For example, the one or more selection parameters 122 may continue to be up at any predetermined interval or upon occurrence of a predetermined event by one or a combination of the preference determination module 252 and the tracking / reporting module 146. Can be dated. In addition, the transfer 118 may operate to add, change, and / or delete one or more selection parameters 122.

5 and 13, for example, preference determination module 252 is operative to execute profile generator 256 to generate one or more user preference profiles 258 having one or more user preference data 242. Preference decision logic 254 that can do this. In some aspects, a user preference profile 244 and / or preference data 242 for each user of the wireless device 104 can be generated. Each user preference data 242 defines a description and / or aspect of content that is perhaps important to each user of the wireless device 104. Thus, one or more respective user preference data 242 and / or each user preference profile 244 may be utilized to suggest or recommend new content and programming that is perhaps important to the user of each wireless device 104. .

In some aspects, for example, profile generator 256 is received from, for example, a device user or from another device component, such as tracking / reporting module 146, processor 168, processing subsystems 180, or the like. Based on applying one or more predetermined preference rules 264 to the data, generator logic 262 that may be operable to analyze and / or derive and / or predict one or more respective user preference data 242. It may include. For example, in some aspects generator logic 262 applies one or more preference rules 264 to data in preference survey 266 that may include a questionnaire completed by the device user. For example, the preference survey 266 can identify predetermined content preference categories, where the user can select among the categories of interest. The categories may include a wide variety of descriptive categories and one or more subcategories within each category and / or each subcategory. Next, the predetermined content preference categories that are selected may be stored as the preference data 242. Alternatively, for example, preference survey 266 is designed to derive device user responses, such as the like and dislike of the device user, that can be used to determine user preference data 242 and / or user preference profile 244. It may include predetermined target queries. For example, such predetermined queries may include "Do you like to go hiking / camping?"; "Do you enjoy international travel?"; And “Do you play games on your PC or game console?”, But are not limited to these. In another alternative, preference survey 266 may provide a user interface that provides the user with the identification and selection of things such as categories, themes, genres, products, services, etc. that the user likes.

In another example of another aspect, the generator logic 262 also applies one or more preference rules 264 to the collected consumption-related information 268 that is monitored and collected by the tracking / reporting module 146. . For example, the collected consumption-related information 268 relates not only to run on the wireless device but also to user actions with the wireless device. One or more preference rules 264 may include one or more user-related information to generate decision-performing routines, heuristics, algorithms, formulas, or preference data 242 and / or preference profile 244. Or any other mechanism capable of operating to evaluate device-related information. Thus, preference determination module 252 analyzes the received user or device based information, derives conclusions therefrom, or otherwise decomposes them to generate one or more preference data 242 and / or preference profile 244. .

Further, in some aspects, the self-building properties of the preference determination module 252 in constructing the user-preferred profile 244 and / or the preference data 242 may be a new user preference. It provides a mechanism for quickly and accurately defining profiles, thereby allowing the preference decision module 252 to maintain the accuracy of the data generated based on the latest information.

In addition, one or more predetermined preference rules 254 may be configured and updated to allow easy preference management management on one or more devices. In some aspects, one or more preference rules 264 determine a relationship between one or more selection parameters 122 and content metadata 112, such as user information, device information, content consumption functions, and the like.

The following are simple functional examples of the preference rules 264: "If the user is looking at 'American Chopper' and 'Cops', save any content / programming associated with 'motorcycles' and 'law enforcement' and also all Store and transmit 'advertising' for 'motor vehicles of kind', and "if the user is viewing content / programming associated with 'Martha Stewart', then any content / programming associated with 'cooking' and 'home improvement' Save and recommend ". In these examples, the terms "American Chopper", "Cops", "motorcycles" and "law enforcement", "advertising", "motor vehicles", "Martha Stewart", "cooking" and "home improvement" are referred to as content meta Examples of one or both of data 112 and content selection parameters 122. In any case, in some aspects each preference rule 264 attempts to correlate data including one or more content metadata 112 with one or more content selection parameters 122.

In addition, each preference rule 264 may provide an ad hoc definition of one or more selection parameters 122 and / or each selection parameter 122 may be identified as part of each preference rule 264. May correspond to a predetermined preference category. For example, in aspects in which one or more preference categories are predetermined, preference rule 264 may analyze the selection parameters 122 and may attempt to correlate one or more of the predetermined categories with information. In this case, for example, the correspondence between the selection parameters 122 may comprise the likelihood and / or percentage of matches for a predetermined preference category, where the correspondence is achieved, for example, by 50% by achieving a predetermined threshold condition. May be determined, if it is greater than the likelihood, then associate the user with this preference. As such, each preference rule 264 may operate to determine user preference-related information and preference data and / or predict their relationships, decision-performing routines, fuzzy logic, heuristic relationships , Neural networks, or the like, or a combination thereof.

In addition, one or more predetermined preference rules 264 and corresponding generated selection parameters 122 may be associated with a content source such as a service and / or channel and / or predetermined content metadata 112 and This allows different preference decisions to be made depending on the source and / or type of content. For example, sources of content may provide content of a wide variety of types, and some selection parameters 122 may span an entire array of content sources and / or types, while other selections Parameters 122 may be source specific and / or type-specific.

In another example, one or more predetermined preference rules 264 and corresponding generated selection parameters 122 may be associated with a geographic location that may be tracked as part of the device information 127. In some aspects, for example, where location preference is visited by wireless device 104, such as by interacting with device information 127 and / or by location-determining a portion of processing subsystems 180. And corresponding location identification information. For example, the location identification information may include additional information associated with the location, such as an event name, event type, as well as a company name, a company type, and the like. In addition, preference determination logic 254 and / or preference rules 264 may operate to generate user preference data based on frequency and / or trend associated with the wireless device location. For example, if a device user carrying wireless device 104 visits a sports store at least once in 30 days, preference determination module 252 adds one or more sports categories to corresponding user preference profile 244. It can work. Similar preference data may be generated for visits to nightclubs, sports stadiums, concerts, movies, and the like, including events that occur at the location where the device is located, without being limited to physical buildings or locations. Can be.

In another aspect, for example, the preference determination module 252 can track the user's interactions with the wireless device 104 as a function of location. As such, different preference rules 264 may be applied when the wireless device 104 is at a place designated as “home” as opposed to a place designated as “work”. In another example, different preference rules 264 are enabled when the wireless device 104 is in close proximity to a predetermined location, such as an enterprise, shopping mall, amusement park, historic site, government agency, airport, bus or train station, or the like. Can be.

In addition, as described above, preference profiles 244 and / or preference data 242 for users of each wireless device 104 may be generated, because they are user-specific and / or device- Based on specific information, it may also vary from user to device and from device to device according to user preferences.

In addition, in some aspects, to address concerns regarding privacy and user profiling intrusions, each preference profile 244 and / or preference data 242 may be configured to be external to the profile generator 256. It may be automatically generated at the wireless device 104 without allowing exposure of each preference profile 244 and / or preference data 242. In these aspects, each preference profile 244 and / or preference data 242 resides in a wireless device 104 such as a non-persistent memory, such as if the memory has been erased or if the memory loses power. , And / or if the wireless device is malfunctioning, it may be lost. In addition, each preference profile 244 and / or preference data 242 may be encrypted to provide additional security. For example, each preference profile 244 and / or preference data 242 may be encrypted so that it can only be accessed by the corresponding content selector 120. Thus, such secure and non-persistent storage of each preference profile 244 and / or preference data 242 increases the likelihood of non-intrusive implementation of user profiling, thus addressing user privacy concerns.

Referring to FIG. 14, in one aspect, the preference determination module 252 stores a score list of each user in a category list, where the stored score list defines a profile state 270. Profile state 270 may be sent to selection database 124 (FIGS. 1 and 5) as user preference profile 244 for inclusion in user information 125 (FIGS. 1, 5, and 11). For example, the user preference profile 244 can include scores that can be weighted along a vector of corresponding categories. In addition, the preference determination module 252 downloads to the content selector 120 (FIGS. 1 and 5) for use in inserting content 102 (FIG. 1) for download to the wireless device 104 based on user preferences. The categories list 272 may be sent. For example, the download categories list 272 may include one or more of content metadata, content classes, content identifiers, etc., corresponding to a list of scores defining a profile status 270 of each user, but with these It is not limited. Each download category list 272 may be the same as each user preference profile 244, or each download category list 272 may be a user preference profile (e.g., corresponding to the highest interest areas of each user). Some subset of 244). Profile generator 256 may operate to generate profile status 270, user preference profile 244 and download categories list 272 based on one or more preference rules 264. For example, profile generator 256 may continuously, periodically, or determine a predetermined event to process accumulated inputs stored in database 273 to update the scores in the scores list that define profile state 272. It can be executed upon occurrence. For example, accumulated inputs may be received from the tracking / reporting module 146 (FIGS. 1 and 5), user actions, click-throughs, web searches, start and stop of videos, start of another application, and the like. And event data 274 including pauses; Device state data 250 received from device information 127 (FIGS. 1 and 12) of insertion database 124 (FIG. 1) or directly from processing subsystems 180 (FIG. 5); Externally provided demographics 276 such as age, income, gender, occupancy, scores of corresponding categories, etc., that may be received from user information 125 (FIGS. 1 and 11); And information such as tracking report 148 received from tracking / reporting module 146 that can provide information about the type of content the user responds to, what types of content under which circumstances the user is allowed to consume, and the like. It may include, but is not limited to these. As such, database 273 includes new inputs 278 corresponding to data received since the last execution of profile generator 256, and accumulated inputs that were used in the past as inputs to profile generator 256. Historical inputs 280 may be included. In addition, preference rules 264 allow existing events stored as historical inputs 280 to weight less than newer events stored as new inputs 278 or stored within historical inputs 280. And a time weighting function that eventually results in a factor from the decision. In addition, generator logic 262 (FIG. 13) of profile generator 256 may operate to maintain separate profiles for each user by detecting multiple people using the same device based on login information and / or other actions. May include a user detection algorithm.

5 and 15, in one aspect, the tracking / reporting module 146 includes a consumption data collector 282 for monitoring and collecting consumption-related information 284, and collected consumption-related information ( Reporter 286 for generating report 148 based on 284.

The consumption data collector 282 collects data inherent anywhere on the wireless device 104, such as in the processor 168 and / or processing subsystem 180, in the memory 166, in any module or application, and the like. Can be. The consumption data collector 282 may be implemented in hardware, firmware, software, data, one or more of the executable instructions, and combinations thereof. In some aspects, the consumption data collector 282 is a processor 168 to gather consumption-related information 284 collected based on one or more collection parameters 290 and / or one or more tracking rules 292. Collection logic 288 that may be executed by &lt; RTI ID = 0.0 &gt; Collection parameters 290 and / or tracking rules 292 may be associated with one or more preference rules 264 (FIG. 13) of preference determination module 252 (FIG. 13), and wireless device 104. Based on user interactions with the device, the information embedded on the wireless device 104 may be identified that may be related to the determination of the device user content preference. One or more collection parameters 290 and / or tracking rules 292 may be used to provide content selectors 120 (FIG. 1) to the appropriate wireless devices or to any party in providing individually related content to content consuming devices. In terms of controlling for providing, the content retailer, service provider, content provider 106 (FIG. 1), distributed system 108 (FIG. 1) and / or advertiser 162 (FIG. 4). Can be set. Alternatively, in some aspects, the device user may control which device-related parameters are monitored to match the selectivity of the embedded content selector 120 (FIG. 1). Further, for example, the one or more collection parameters 290 and / or tracking rules 292 may determine what content was consumed, how the content was consumed, when the content was consumed, how long was the consumption time, and Content-consuming functions occurring at the wireless device 104 may be identified for monitoring and collection, including corresponding device state information and / or related user interactions.

For example, for monitoring and collecting information regarding what content has been consumed, the collection parameters 290 may include data such as content name or content identifier (ID) 150 (FIG. 2), one or more metadata 112. May cause logging such as content type and / or description, as determined by

As for how content is consumed, for example, one or more collection parameters 290 may cause logging of data such as hardware components, software modules and / or applications utilized to access and / or consume content. In addition, these parameters can cause logging of any user interaction that causes the content to be consumed, such as clicking a pop-up ad that occurs in the middle of consuming other pieces of content. For example, hardware components include keys and keyboards, displays, audio speakers or microphones, computer chips, and the like, while software modules / applications occur in the device during or near the presentation of content. Software executed to perform functions or to access, manage and / or provide content.

Also, for example, when and how long content has been consumed, one or more collection parameters 290 may correspond to the beginning and end of any content consumption or use of any other application during or near the consumption of the content. It can cause logging of timestamp information including hour, minute, second, day, and / or date information. Alternatively, such information may be collected from other applications and / or subsystems that have already tracked information regarding the time and duration of content consumption and / or application usage.

In addition, for example, for device state information, one or more collection parameters 290 may cause logging of predetermined or general activity at the wireless device, corresponding to the consumption of the content, and / or subsequently. For example, to determine preferences, it may be appropriate to know what non-content consumption related activities occur at the wireless device at and / or near the content consumption active time, because such non-content consumption activities may be This may affect consumption behavior. This information may be used as device state data 250, which may include any information that may be used in wireless device 104, including processing subsystems 180. have. For example, in addition to the status of the components executed in the wireless device 104, the device status data 250 correlates to geographic landmarks and / or location-based events, such as sporting events in stadium on a given date and time. May include location / location information.

In some aspects, reporter 286 obtains collected consumption information 284 and generates report 148 based on applying reporting rules 296 that determine the content and structure of report 148. Report logic 294 that is operable to operate.

Referring to FIG. 16, in one aspect, the tracking / reporting module 146 may include device state data and data for various events 300 associated with consumption of content at the wireless device 104 (FIG. 1). 250 and user actions 302. For example, in this case, events 300 may include, but are not limited to, actions such as the presentation of content. For example, in this case, device status data 250 may include, but is not limited to, dates, channels watched, locations, and the like. For example, in this case, user actions 302 may include actions such as user clicks, channel changes, volume adjustments, etc. on universal resource locators (URLs), but are not limited to these. Do not. Such data may be stored as new inputs 304 in the database 298, which may also be embedded with historical inputs 306 from previous tracking and monitoring. The consumption data collector 282 processes these accumulated inputs according to the tracking rules 292 to generate the collected consumption related information 284. The reporter 286 obtains the collected consumption related information 284 and processes it in accordance with the reporting rules 296, which in some aspects implement the privacy policy 308. It may include. The privacy policy 308 may include one or more rules for determining which data may be private data and which data may be public data. Also, for example, privacy policy 308 may include one or more predetermined secret data identifiers and / or predetermined public data identifiers that identify each secret data and / or public data within report 148. For example, the secret data may include the device user name, the device user address, an identifier associated with the device user or wireless device, and any other data determined to indicate the device user and / or the identity of the device. Also, for example, public data may be used to characterize a device user and / or device, such as demographic data, consumption actions, device make and model, and any other non-intrusive information about the device user and / or wireless device. It may contain general information used. As a result, reporter 286 may be operable to generate one or both of internal tracking report 310 and external tracking report 312 detailing and / or summarizing the tracked actions. For example, internal tracking report 310 may include detailed information about a particular user, while external tracking report 312 may be used to remove device-specific and / or user-specific information based on privacy policy 308. You can include more general information on the basis of that. Thus, internal tracking report 310 may include confidential data, while external tracking report 312 may exclude predetermined secret data and / or include only predetermined public data.

Referring again to FIG. 5, the content store 132 may be operable to store or cache any content selected by the content selector 120 (FIG. 1). The content store 132 can be any type of memory that can store the selected content 126 and can be accessed for removal of one or more of the selected content 126. For example, in some aspects content storage 132 may include multiple storage locations, such as folders arranged by content type such as, for example, application, music, video, cache, etc., where each content is Can be stored.

5, the computer platform 164 also includes a media module 128 that can be operable to manage and provide the selected content 126. For example, the media module 128 may be implemented in one or more or a combination of hardware, firmware, software, data, executable instructions. Also, for example, media module 128 may include a client agent and / or client application associated with distributed system 108.

In some aspects, the media module 128 interacts with the device user to manage the selected content 126, including creating and / or storing a presentation of the selected content 126 at the wireless device 104. It may include media management logic 314 that may be operable to create one or more of the plurality of media menus 316 suitable for operation.

For example, referring to FIG. 17, media management logic 314 may create a private content list menu 318, such as display-type user interface 170, which provides one or more selected content 126 to a device user. have. For example, in some aspects, the private content list menu 318 lists the selected content 126 associated with each channel or service 154 (or 156 and / or 158), while in another aspect. In this regard, the list may include selected content from one or more channels or all channels. The private content list menu 318 includes a private or user-preferred content list based on the wireless device-based matching activity as described above for the content selector 120.

For example, upon initialization of the media module 128, the media management logic 314 may automatically generate multiple media menus 316 in response to, or automatically in response to device user input received by the input device 172 (FIG. 5). A private content list menu 318 can be obtained from (FIG. 5) and provided to the device-user. In some aspects, for example, media management logic 314 may operate to position the selected content 126 and may also operate with predetermined information and / or selected content, such as a content identifier (ID) (FIG. 2). It may operate to analyze content metadata 112 (FIG. 2), such as associated names or subjects, and provide such information 320 to device-users. In some aspects content metadata 112 may include content ID 150 or vice versa, while in other aspects content metadata 112 and content ID 150 may be desirable. It may be desirable that is not mutually compatible. As such, the user may utilize one or more input devices 172 (FIG. 5) for the purpose of providing a selection indicator 322, such as a highlight, a checkmark, etc., to indicate a selection of one or more of the listed content.

Also, for example, media management logic 314 (FIG. 5) may execute the "Select" virtual button 324 to initiate the presentation and execution of the indicated selection (s) as via output device 174 (FIG. 5). May include selectable functions such as. In addition, the selectable functions may be used to adjust settings and / or delete content, such as a help menu, the number of content and / or amount of memory to use to store content, a predetermined amount of time to store content. It may further include an "Options" virtual button to access other menus, such as a content management menu.

Referring back to FIG. 5, in other aspects, the media management logic 314 operates to retain the selected content in the content store 132 or retrieve the selected content 126 from the content store 132. This may provide long term and / or short term storage for any selected content 126. For example, long-term storage may be desirable for selected content 126 that the device-user wants to keep or execute later, while short-term storage may include other short-term storage as well as memory space associated with executing the content. Can be.

The content store 132 may be read-only and / or random-access memory (RAM and ROM), electronically programmable ROM (EPROM), electronically erasable programmable ROM (EEPROM), flash cards or flash memory cells, electronic file system ( EFS), and any one or combination of volatile and nonvolatile memory, such as any memory common to computer platforms. In addition, the content store 132 may include one or more of any secondary or tertiary storage device, such as magnetic media, optical media, tape, or soft or hard disk, including removable memory mechanisms. In addition, as described above, media management logic 314 may manage any storage parameters, such as files number, memory limit, and the like, associated with content store 132.

Thus, as described above, through operations of the content selector 120, the wireless device 140 may operate to cache the selected content 126 and provide it to the device user, and in some aspects the selected content ( 126 targets the interests and / or preferences of each device user.

Referring to FIG. 18, in one aspect, content selector 120 may operate to insert one or more pieces of secondary content 138 into primary content 136, thereby allowing primary content ( The combination of 136 and secondary content 138 is provided within the program or presentation 134. For example, this aspect may include inserting an advertisement into the presentation of another piece of content, such as a video presentation, or adding the advertisement to the presentation. In another example, one piece of content may be overlaid on top of another piece of content. In this example, the secondary content indicator 140 (FIG. 1) or some other cueing mechanism may determine the space or timing 142 within the primary content 136 into which the secondary content 138 will be inserted. Can be. In this aspect, the primary content 136 may be divided into a first portion 330, a second portion 332, and a third portion 334, and the second content 138 may be divided into a first portion 330. ) And the second portion 332. Thus, the program or presentation 134 includes a continuous presentation of a combination of primary content 136 and secondary content 138. In addition, it should be appreciated that this aspect may also include adding one or more pieces of secondary content 138 to the beginning or end of primary content 136.

In addition, secondary content indicator 140 (FIG. 1) or some other queuing mechanism, via secondary content parameters 144, availability of space or timing 142 and presentation of secondary content 138. May provide queuing notifications regarding. For example, the queuing mechanisms may include an event notification cue 336 that announces the initiation of the presentation of the secondary content 138. Likewise, for example, the queuing mechanism may include an event end queue 338 that announces the end of the secondary content 138. Also, for example, the queuing mechanisms may include an event pending queue 340 that publishes an upcoming presentation of secondary content 138. Multiple duplicate event pending queues 340 may be issued at predetermined intervals prior to the upcoming presentation, for example, to provide notification of an upcoming presentation. For example, duplicate event pending queues 340 may include information at a time remaining before the presentation of secondary content 138. Further, for example, the queuing mechanisms may include an event continuity queue 342 that publishes an ongoing presentation of secondary content 138, such as a notification that each event is in progress. Multiple duplicate event continuity queues 342 may be issued at predetermined intervals during the presentation, for example, to provide notification of progress. For example, duplicate event continuity queues 342 may include information at the remaining time for presentation of secondary content 138.

Referring to FIG. 19, in an example of other aspects, the content selector 120 may operate to replace a portion of the primary content 136 with one or more pieces of secondary content 138, where 1 is replaced. The portion of the primary content 136 corresponds to the secondary content space or timing 142. For example, this aspect may include replacing the space 142 with a domestic or wide area-based advertisement with a local advertisement. In this aspect, the primary content 136 may be divided into a first portion 344, a second portion 346, and a third portion 348, with the secondary content 138 being the second portion 346. Is inserted between the first portion 344 and the third portion 346 instead. Thus, program or presentation 134 includes a continuous presentation of a combination of primary content 136, negative second portion 346, and secondary content 138, which is second portion 346. To replace

Referring to FIG. 20, in another example of an aspect, the content selector 120 can operate to cause combining of one or more pieces of secondary content 138 with primary content 136, whereby 1 Both primary and secondary content are provided simultaneously. For example, this aspect combines the presentation of audio music or speakers with title and artist information on the display, or the title and artist information on the first portion of the display with the advertisement information on the second portion of the display. May include combining. In this aspect, the primary content 136 can be divided into a first portion 350, a second portion 352, and a third portion 354, and the secondary content 138 is the second portion 346. ) And secondary content 138 can be added to the primary content so that it can be provided simultaneously. In another aspect, the content of one piece may be overlaid on top of the content of the other piece. Thus, the program or presentation 134 may continue the presentation of the primary content 136 through the simultaneous presentation of both the primary content 136 and the secondary content 138 during space or timing 142. It includes.

Thus, referring to FIG. 1, each wireless device 104 of system 100 selectively selects selected content 126 that is selected from a plurality of content 102 in transmission 118 from distributed system 108. Operate to download and optionally provide.

Referring to FIG. 21, in some aspects distributed system 108 may be any type of hardware, software, firmware, server, personal computer, minicomputer, mainframe computer, and any general purpose and / or general purpose. One or a combination thereof. In addition, the distributed system 108 operates in unison to receive, manipulate, and provide data in available formats and / or to provide a separate control layer in the data flow between the devices and networks and the distributed system 108. There may be associated separate servers or computer devices and / or networks.

Distributed system 108 includes a computer platform including one or more embedded and / or distributed computer platforms capable of receiving and transmitting data, executing soft applications, and generating and / or displaying data and / or content. 360). For example, computer platform 360 may be implemented in hardware, firmware, software, data, executable instructions, and combinations thereof.

Computer platform 360 includes an input mechanism 362 for generating inputs to distributed system 108, and an output mechanism 364 for generating information to be consumed by local and / or remote operators of distributed system 108. ) May be associated with For example, the input mechanism 362 may include a key or mechanism such as a keyboard, a mouse, a touch-screen display, a speech recognition module, or the like. Also, for example, the output mechanism 364 can be a display, audio speaker, tactile feedback mechanism, or the like. In addition, input mechanism 362 may be a remote device, such as a remote computer, a dumb terminal, and / or a workstation, which accesses distributed system 108. In some aspects, for example, input mechanism 362 and / or output mechanism 364 may be utilized by one or more operators to manage one or more of the following: reception of content received from content providers And description; Establishing, maintaining and deleting channels, tiers and packages associated with one or more content retailers and / or billing and customer service providers; Setting, maintaining and deleting subscription and billing information; And distribution of content through media flows.

In addition, computer platform 360 may include one or more data stores and / or memories 366, which may be read-only and / or random-access memory ( RAM and ROM), EPROM, EEPROM, flash cards, or any volatile and nonvolatile memory such as any memory common to computer platforms. In addition, memory 366 may include one or more flash memory cells, or any secondary or tertiary storage, such as magnetic media, optical media, tape, or soft or hard disk, including a removable memory mechanism. It may be a device. In some aspects, for example, memory 366 includes one or more content servers.

Computer platform 360 also includes a processor 368 that can be an application-specific integrated circuit (ASIC), or other chipset, processor, logic circuit, or other data processing device for performing executable instructions.

Computer platform 360 may also include a communication module 370 implemented in hardware, firmware, software, data executable instructions, and combinations thereof, which may be distributed among the various components of distributed system 108 and between distributed systems. Enable wired and wireless communication between 108 and primary network 110, secondary network 116, and wireless devices 104. For example, the communication module 370 may include a transceiver module for wireless communications of the wireless devices 104 and / or the first network 110 and the second network 116.

In addition, computer platform 360 may include one or more subscription / billing manager modules 372 that operate to manage both media content subscription and charging functions associated with distributed system 108. For example, subscription / billing manager module 372 may be implemented with hardware, processors, software, firmware, data, and / or another set of executable instructions. In addition, in some aspects subscription / billing manager module 372 provides subscription / billing management logic 374 that provides distributed system 108 with the ability to receive, store, and manipulate subscription and charging information 376. Include. For example, subscription / billing information 376 may include subscriber / device-user identity, address, and payment-related information corresponding to wireless device identifier information, subscriber account information, packages, tires, channel information, and the like. In addition, subscription / billing management logic 374 receives subscription related information such as subscription requests, corresponding approvals or denials, and management of digital rights based on an approved subscription request for a channel, tire or content package. And to process and transmit.

In addition, computer platform 360 may include one or more distributed manager modules 378 that operate to manage all of the media content distribution functions associated with distributed system 108. For example, distributed manager module 378 may be implemented in one or more of hardware, processors, software, firmware, data, and / or another set of executable instructions. In addition, in some aspects, the distributed manager module 378 includes distributed management logic 380 that provides the distributed system 108 with the capability to receive, store and manipulate distributed information 382 and control the distribution of content. do. For example, distributed information 382 may include one or more of the parameters of a MediaFLO ^™ system including flows, flow ranges, networks, content, channels, services, tires, packages, content providers, and the like. Interrelationships and / or information between distribution-related information such as combinations. In addition, distributed management logic 380 is configured to receive and process content retailer-specific information such as order information, supplementary services, supplemental presentations, channel information, tire information, and package information, as well as content and content-related information. It can work. In addition, distributed management logic 380 may operate to initiate transmission 118, such as through a one-to-many or multicast mechanism. For example, the multicast mechanism may include all or part of a multicast system, such as a forward link only (FLO) network of the MedioFLO ^™ system.

Computer platform 360 may also include one or more content / channel manager modules 384 operative to manage operations relating to content received by distributed system 108 and the channels / services distributed thereby. Can be. For example, the content / channel manager module 384 may be implemented with hardware, processors, software, firmware, data and / or another set of executable instructions. In addition, in some aspects content / channel manager module 384 is capable of multiple content 102 and respective services and / or channels 154, 156 and 158 (FIG. 3) as well as content metadata ( 112, content IDs 150, and content that provides distributed system 108 with the ability to receive, store, and manipulate associated content-related information, such as associated content, tire and package information, and associated channel / service information. / Channel management logic 386.

In some aspects, for example, content / channel management logic 386 is distributed system 108 to execute various content and channel / service management functions, such as channel / service definitions, description definition activities and content descriptor activities. And generate one or more of a number of content and channel / service menus 388 suitable for interfacing with the user of the &lt; RTI ID = 0.0 &gt;

For example, referring to FIG. 22, content / channel management logic 386 allows a user to define one or more predetermined metadata 392 such as content categories, genres, themes, etc. The metadata definition menu 390 may be generated on 170 (FIG. 5). For example, when there is a user command, content / channel management logic 386 (FIG. 21) retrieves metadata definition menu 390 from multiple content and channel / service menus 338 (FIG. 21) and user it. Can be provided to The user can utilize one or more input devices 172 (FIG. 5) to generate a list of predetermined metadata 392 (FIGS. 21 and 22) that can be used to describe any content. For example, a user may individually define a description by typing a name, description, category code that may be referenced in a database of potential descriptions, and / or selecting from a list of potential descriptions obtained from a content description database. Also, for example, the metadata definition menu 390 may include multiple content and channel / service menus 388, such as a menu and / or a help menu for entering or defining a new descriptor, lettering or deleting an existing descriptor, or the like. Selectable functions such as an "option" virtual button 396 for alternately accessing FIG. 21 and / or a "save" virtual button 394 for storing the listed descriptors. As such, a list of available predetermined metadata 392 may be generated and / or modified and stored. In some aspects, one or more predetermined content metadata 392 may be associated with one or more respective services and / or channels 154, 156, and 158 (FIG. 3), whereby the predetermined content meta Data 392 is service / channel-specific and / or service provider-specific. Thus, in some aspects, user interaction with the metadata definition menu 390 leads to the generation of one or more available predetermined metadata 392, wherein the metadata 392 is a plurality of content 102. Can be used to determine one or more of the.

Correspondingly, referring to FIG. 23, in some aspects, content / channel management logic 386 (FIG. 21) associates content with one or more predetermined metadata 392 to allow a user to create a plurality of content ( It may operate to describe a predetermined one of the 102. The content / channel management logic 386 allows the user to select from a list of predetermined metadata 392 available for associating with the content 102 or the content 102 determined as one or more respective content metadata 112. A content description menu 398 may be created. In some aspects, if appropriate metadata is not available on the content description menu 398, the content / channel management logic 386 (FIG. 21) causes the user to define the metadata definition menu 390 (FIG. 22). It is possible to operate to personally define one or more metadata by taking. Also, for example, the content description menu 398 provides the user of the distributed system 108 through a display-type user interface associated with the input mechanism 172 (FIG. 5) and / or the output mechanism 174 (FIG. 5). Can be. In addition, in some aspects, content / channel management logic 386 (FIG. 21) is based on the identified channels and / or services 154, 156, and 158 (FIG. 3), as described above. It may be operable to provide a list of available predetermined metadata 392 with predetermined metadata associated with a given channel or service.

For example, upon receiving a predetermined one of a plurality of content 102 (FIG. 1), content / channel management logic 386 (FIG. 21) may retrieve from a plurality of content and channel / service menus 388 (FIG. 21). The content description menu 398 may be automatically retrieved and provided to the user. Alternatively, menu 398 may be retrieved based on received user inputs. In another alternative, menu 398 may be utilized by content provider 106 (FIG. 1) to associate content metadata 112 with a given content prior to receipt of content by distributed system 108. have. In any case, the user may utilize one or more input mechanisms 172 (FIG. 5) for the purpose of providing selection indicators 400, such as highlights, checkmarks, etc., to indicate selection of one or more predetermined content categories 392. Whereby one or more content metadata 112 (FIG. 1) may be determined for association with a given content 102 (FIG. 1).

Alternatively, or in addition, a user may, for example, individually define one or more content metadata 112 (FIG. 1) in menu 398 by typing a name, description, and the like. Such non-standard metadata may be defined as content metadata 112 for a given one of the plurality of content 102, in combination with the predetermined metadata selected. In addition, in some aspects, the content / channel management logic 386 (FIG. 21) may be operable to associate non-standard content descriptors with one or more predetermined content descriptors and store this relationship as a content descriptor. , Decision-performing routines, fuzzy logic, heuristic relationships, neural networks, and the like.

In addition, for example, the content description menu 398 may include a "save" virtual button 402 and / or multiple content and channel / service menus 388 (FIG. 3) for storing selected content categories as content metadata 112. 21 may include selectable functions such as an "option" virtual button 404 for alternate access one by one. For example, selection of an "option" virtual button 404 may provide access to a menu and / or help menu to retrieve information describing what types of features content should be considered for each descriptor, and the like. Can be. As such, one or more content metadata 112 (FIG. 1) may be created and / or modified and stored for each of a plurality of content 102 (FIG. 1) when identified by content ID 150. Can be. Thus, in some aspects user interaction with the content description menu 398 causes one or more content metadata 112 (FIG. 1) to be generated for one or more of the plurality of content 102 (FIG. 1). .

The ability to determine metadata 112 (FIG. 1) and associate the metadata 112 with one or more of the plurality of content 102 (FIG. 1) may occur in any device associated with distributed system 108. You should know that For example, content provider 106 may perform this function.

Referring to FIG. 24, in one aspect, one or more content providers 106 may include an aggregator 406, which may be configured to define metadata. It may also operate to associate multiple content 102 with one or more metadata 112. For example, aggregator 406 receives a plurality of content 102 from an external source, each of which may include a plurality of predetermined metadata 392 (FIG. 22) that may include labeling a class or category of content. Tag it as one. Also, for example, the aggregator 406 can aggregate several pieces of the plurality of content 102 into groups of similar classes or categories. As such, the aggregator 406 defines the content 102 and corresponding content metadata 112. The aggregator 406 may then operate to send the content 102 and corresponding content metadata 112 to the distributed manager module 378 of the distributed system 108 (FIG. 21). Distributed manager module 378 may also obtain a download list 408, which may be, for example, from external sources and / or user preference profiles 244 (FIG. 11) that wish to subscribe to file system updates. ) Lists the classes or categories. The download list 408 is used to initiate file downloads of the class of interest, such as, for example, the transmission of multiple content 102 and associated metadata 112. The downloaded file information 410 is then published to a content store 132, such as an electronic file system 412, where each file can include a file name and a path name. Electronic file system 412 includes the ability to remotely move, copy, delete, and otherwise manage each file in the file system. For example, such a file system update mechanism may place advertisements in the advertisement cache, add content to the web browser cache, download popular videos or music clips that may be performed as a pre-activity or for promotion, and / or It can be used to deliver software updates to each wireless device.

Therefore, referring again to FIG. 21, distributed system 108 is a one-to-many transmission that may be a multicast transmission to one or more wireless devices 104 (FIG. 1) associated with system 100 (FIG. 1). 118). In addition, as described above, the content selector 120 (FIG. 1) may be operable to select the selected content 126 (FIG. 1) from the transmission 188 for downloading, and may also operate on a program or presentation ( 134 to identify each of the selected content 126 for inclusion in 134.

In some aspects, the transmission 118 may be operative to signal content caching and / or content insertion events and / or alert each wireless device 104 to associate metadata with a content or segment of content. Queuing protocol 414. For example, the queuing protocol 414 can define one or more aspects regarding downloading and / or presentation of content on the wireless device 104.

Referring to FIG. 25, in one aspect, the queuing protocol payload 415 may include a data object having a predetermined size 417, such as a bit size, and also having a predetermined payload structure 419. have. For example, in this example, the queuing protocol payload 415 can include a number of fields, where each field can have a predetermined length or a variable length, the fields contained on the payload. A number field 421 of filter identifiers (IDs) indicating the number of filter identifiers; One or more reserved fields 423 that can be reserved based on a protocol; A filter (f) indicator field 425 that indicates whether other metadata and scripts are included in the payload by being set to "0" if not included or "1" if included; A blank key indicator field 427, which may be set to "0" for non-blanking on the primary content or to "1" for blanking on the primary content, i. For example, it may have an extensible length that identifies that the event includes real-time or non-real-time advertisements, and may also be extended to be used for blackout to override the primary content with some other content based on target information, for example. An event type field 429 that may be present; A queue type field 431 identifying a queue type such as, for example, event pending, event notification, event continuation, event end, and the like; A ver number field 433 identifying a version of the queuing protocol in use; A tie stamp / frame number field 435 that provides a measurement point associated with the primary content for the event, for example to synchronize timing; A predetermined length duration field 437 that provides the duration of the event, where the duration is the time remaining before completion of the event in timestamp units; A filter ID list field 439 that lists filter identities for use in the event; And other filter metadata and script fields 441 (here, synchronized multimedia integration language (SMIL), including other metadata, attributes, parameters, scripts, etc.) for use by content selector 120 (FIG. 1). Can be used for metadata and scripts).

Referring to FIG. 26, in another example, the queuing protocol payload 416 may include a data object having a predetermined size 418, such as a bit size, and also having a predetermined payload structure 420. For example, in this aspect, the queuing protocol payload 416 may include an 8-bit sequence number field 422 identifying the relative position of the payload 416 relative to other payloads; A 2-bit version number field 424 identifying the version of the queuing protocol in use; A 2-bit queue type field 426 that identifies the type of queue, such as, for example, event pending, event notification, event continuation, and the like; A 2-bit event type field 428, for example identifying that the event includes a real time advertisement or a non real time advertisement; A 1-bit blanking indicator field 430 that can be set to "0" for non-blanking on the primary content and to "1" for blanking on the primary content; One or more variable length reserved fields 432 that can be reserved based on a protocol; An 8-bit number of filter identifiers (IDs) field 434 that indicates the number of filter identifiers held on the payload; A 32 bit timestamp / frame number field 436 that provides a measurement point associated with the primary content for the event, for example to synchronize timing; A 16-bit duration field 438 that provides the duration of the event, where the duration is the time remaining before completion of the event in time stamp units; A variable length filter ID field 440 that lists filter identities for use in the event, where each filter identity includes an 8 bit field; Another filter metadata and script length field 442 that defines another filter metadata and the length of the script; And other filter metadata and script fields 444 of varying length, including other metadata, attributes, parameters, scripts, etc., for use by content selector 120 (FIG. 1), where SMIL (synchronized multimedia integration language) can be used for metadata and scripts).

Also, for example, queuing protocol 414 (FIG. 21) may be transmitted via transmission 118 within the queuing protocol stack. In some aspects the queuing protocol stack may vary depending on whether the queue is real-time or non-real-time content, and in other aspects the queuing protocol stack may be the same in both cases.

For example, with reference to FIGS. 27-36, some of the various queuing protocol stacks may include network layer 450 such as Internet Protocol (IP), transport layer 452 based on User Datagram Protocol (UDP), and application layer 454. Queuing protocol 414 is communicated via &lt; RTI ID = 0.0 &gt;

Referring to FIG. 27, for example, the queuing protocol stack 460 may be the same for real-time and non-real-time content, and the payload portions of the queuing protocol 414 may be different protocols, such as real-time transport protocol (RTP) 462. Or applications and / or file delivery over unidirectional transport built on top of asynchronous layered coding (FLUTE / ACL) file transfer application 464. For example, in the case of distribution of real-time content, cue packets can be inserted in an RTP stream, i. Further, for example, in the case of non-real time content, queue packets may be delivered by FLUTE / ALC.

28 and 29, in another aspect, queuing protocol stack 466 may be utilized for real-time content, and queuing protocol stack 468 may be used for non-real-time content. In the queuing protocol stack 466, the RTP 462 may include predetermined payload types defined for media or content packets and separate predetermined payload types defined for queue packets. As such, the RTP 462 may deliver some of the payload of the queuing protocol 414. In the queuing protocol stack 468, the queuing protocol 414 may be defined in a synchronized multimedia integration language (SMIL) using the FLUTE / ACL 464.

30 and 31, in another aspect, queuing protocol stack 472 may be utilized for real-time content, and queuing protocol stack 474 may be used for non-real-time content. In the queuing protocol stack 472, the RTP 462 may carry a portion of the payload of the queuing protocol 414. In the queuing protocol stack 474, the queuing protocol 414 may be the same as in the real-time case, and may be communicated using the FLUTE / ALC 464.

32 and 33, in another aspect, queuing protocol stack 476 may be utilized for real-time content, and queuing protocol stack 478 may be used for non-real-time content. In the queuing protocol stack 476, the RTP 462 may carry a portion of the payload of the queuing protocol 414. In the queuing protocol stack 478, the queuing protocol 414 can be defined in the SMIL 470 and delivered using the FLUTE / ALC 464.

34 and 35, in another aspect, the queuing protocol stack 480 may be utilized for real-time content, and the queuing protocol stack 482 may be used for non-real-time content, in both cases here. The same queuing protocol 414 can be used for the same. In the queuing protocol stack 480, the RTP 462 may carry a portion of the payload of the queuing protocol 414. In queuing protocol stack 482, SMIL 470 may include portions of queuing protocol 414, and both SMIL 470 and queuing protocol 414 use FLUTE / ALC 464. Can be delivered.

Referring to FIG. 36, in another aspect, the queuing protocol stack 484 may be utilized for both real-time content and non-real-time content. RTP 462 can carry a portion of the payload of the real-time content protocol, while a portion of the non-real-time protocol payload can be defined in SMIL 470 and delivered using FLUTE / ALC 464. .

In operation, referring to FIG. 37, an aspect of a method of providing content in a wireless device includes acquiring primary content (block 490). For example, referring to FIG. 1, wireless device 104 receives a transmission 118 of a plurality of content 102 from distributed system 108. The content selector 120 can operate to select the selected content 126 from the plurality of content 102 of the transmission 118. At least one of the selected content 126 may include primary content 136.

The method also includes obtaining a secondary content indicator associated with the primary content while including secondary content timing and secondary content parameters (block 492). For example, referring to FIG. 1, wireless device 104 may obtain secondary content indicator 140 from transmission 118. The secondary content indicator 140 may be defined in the content 102 of each piece, or in the corresponding content metadata 112, or in the queuing protocol 414 (FIG. 21) carried by the transmission 118. have. In addition, secondary content timing and secondary content parameters may be defined by one or more secondary content parameters 144 or by queuing protocol 414.

The method also includes obtaining a secondary content attribute for each of the plurality of secondary content (block 494). For example, referring to FIG. 1, the wireless device 104 may obtain a plurality of content metadata 112 corresponding to the plurality of content 102 from the transmission 118.

The method also includes obtaining a selection parameter (block 496). For example, referring to FIG. 1, wireless device 104 may obtain one or more selection parameters 122, such as content filter 123, user information 125, and device information 127.

The method also includes obtaining a one-to-many transmission of the plurality of secondary content (block 498). For example, referring to FIG. 1, wireless device 104 obtains a transmission 118 that can deliver a number of content 102 including secondary content 138. In some aspects, wireless device 104 is authorized to receive transmission 118 based on subscription data 248 (FIG. 12), which may be determined in device information 127. In addition, in some aspects one-to-many transmission may include multicast transmission.

The method also includes storing the selected secondary content from the one-to-many transmission based on a match between the selection parameter and each secondary content attribute (block 500). For example, referring to FIG. 1, wireless device 104 transmits 118 based on a match between each content attribute and one or more selection parameters 122 determined by content metadata 112 corresponding to the selected content. May operate to select the content selector 120 to select content selected from the plurality of content 102. In some aspects, for example, the selection parameter 122 may be a content filter 123, which may be determined by the transmission 118 and / or with an apparatus based on, for example, action. It may be set by the user of the device or set based on user interactions. In some aspects, for example, the selection parameter 122 can be user information 125 including a user preference profile 244 (FIG. 11) and / or user preference data 242 (FIG. 11), This allows the content selector 120 to download content that is probably important to the device user based on the comparison with the respective content attributes. In some aspects, for example, the selection parameter 122 may be device information 127, which may be in subscription or hardware or software status.

The method also includes identifying, for the secondary content indicator, one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute (block 502). For example, referring to FIG. 1, wireless device 104 may be operable to execute content selector 120 based on receiving secondary content indicator 140 and / or queuing protocol 414 (FIG. 21). have. In this case, the content selector 120 will operate to obtain the secondary content parameter 144 and also determine a match with the content metadata 112 of the selected content 126 cached in the content store 132. Can be. Matching content metadata 112 is associated with and thus identifies one of the selected content 126. So-called matches can be based on matching thresholds, weights assigned to quantify the match, and the like. In addition, the content selector 120 may select the mapping content based on the best match or the best quantifiable match, the first match, and / or any other predetermined matching scheme.

The method also includes providing, via the output device, the identified one of the selected secondary content at the secondary content timing (block 504). For example, referring to FIG. 1, the media module 128 may be operable to receive an identified one of the selected content 126, and may also be secondary content parameters 144 and / or queuing protocol 414 (FIG. 21 may be operable to send it to the output device 130 for inclusion in the program or presentation 134.

The method also includes tracking activity associated with the presentation of the selected secondary content (block 506). For example, referring to FIG. 1, the wireless device 104 may include predetermined device hardware, including acquiring device user interaction with a device associated with a presentation 134 that includes secondary content 138. Tracking / reporting module 146 may be executed to monitor and record the status of the software.

The method may also include generating a report based on the tracked activity (block 508). For example, referring to FIG. 1, the tracking / reporting module 146 provides a report that provides detailed or summary information about the monitored and tracked activities that occur in association with the presentation of the secondary content 138. 148 may be operated. This report 148 may enforce a privacy policy 308 (FIG. 16) to maintain a non-invasive aspect of the system 100 by removing predetermined information that is considered confidential.

Some or all of the above defined actions may be performed on the wireless device 104 of the system 100. For example, in one aspect, all of the above actions may be performed on wireless device 104. In another aspect, for example, actions associated with identifying and downloading the selected content 126 may be performed outside the wireless device 104, while included in the presentation 134 of the primary content 136. Actions that select from the selected content 126 to identify the secondary content 138 to make may be performed on the wireless device 104.

In another aspect, referring to FIG. 38, an example of a method of distributing target content includes obtaining primary content (block 520), and associated with primary content, including secondary content timing and secondary content parameters. Obtaining a secondary content indicator (block 522). For example, referring to FIG. 1, distributed system 108 may receive multiple content 102 and corresponding multiple content metadata 112 from one or more content providers 106. The primary content can include one of the plurality of content 102. Content timing and other content parameters, as well as secondary content indicators, may include within each of multiple content 102 or secondary content indicators 140 and / or queuing protocol 414 (FIG. 21). It may be defined within multiple content metadata 112. Secondary content indicators 140 and / or queuing protocol 414 may be implemented in a system (such as operator, content provider 106, advertiser 162 (FIG. 4), service provider, content retailer, etc. of distributed system 108). It may be associated with a number of content 102 by any party of 100).

The method may also include obtaining a plurality of secondary content (block 524), and obtaining a secondary content attribute for each of the plurality of secondary content (block 526). For example, referring to FIG. 1, the plurality of content 102 obtained by the distributed system 108 may further include a plurality of secondary content. Similarly, the plurality of content metadata 112 obtained by the distributed system 108 may also include one or more secondary content attributes for each of the plurality of secondary content. Secondary content attributes, such as content metadata 112, may be generated by a system 100 such as an operator of a distributed system 108, a content provider 106, an advertiser 162 (FIG. 4), a service provider, a content retailer, or the like. It may be associated with a number of content 102 by any party.

The method may also include generating a one-to-many transmission of the primary content and the secondary content indicator (block 528) and generating a one-to-many transmission of the plurality of secondary content (block 530). For example, referring to FIG. 1, the distributed system 108 can generate the transmission 118 to include both primary and secondary content in the plurality of content 102 delivered by the transmission 118. . And, as previously described, the transmission 118 is secondary to either the plurality of content 102 or the plurality of content metadata 112 or as a separate queuing protocol 414 (FIG. 21). The content indicator 140 may be delivered. It should also be appreciated that there may be separate one-to-many transmissions of such data or there may be one transmission that includes all of the data, where one transmission may include multiple channels with different data.

The method may also include obtaining an identification of cached secondary content at the wireless device and an identification of a user interaction with the wireless device associated with the presentation of the cached secondary content (block 532). For example, referring to FIG. 1, distributed system 108 may operate to receive tracking report 148 from wireless device 104, where the tracking report includes a presentation that includes selected secondary content 138. 134 provides information related to device hardware and software states and user interaction that occur on the wireless device 104.

Further, the method may include adjusting at least one of the secondary content parameters and a population of a plurality of secondary content included in the one-to-many transmission based on the identifications (block 534). For example, referring to FIG. 1, the distributed system 108 may select at least one of the plurality of content 102 based on feedback received via the tracking report 148, eg, via the content manager module 384 (FIG. 21). One or more secondary content parameters 144 associated with one may be adjusted. In another example, distributed system 108 may be based on feedback received via tracking report 148, such as via content manager module 384 (FIG. 21), for example, primary content 136 and secondary content. It is possible to change the content included in the transmission 118, including (138).

It should be appreciated that some or all of the actions defined above may be performed in distributed system 108 of system 100. For example, in one aspect, all of the above actions are performed in distributed system 108. In another aspect, for example, coordination actions as well as actions associated with characterizing each of a plurality of content 102 having one or more content metadata 112 may be performed outside of the distributed system 108, while The remaining actions may be performed in distributed system 108. In addition, one or more of the actions defined above may be performed by one or more components of system 100. For example, primary content, secondary content, respective content metadata, and secondary content indicators and / or queuing protocols may be conveyed by any combination of one or more components of system 100.

Thus, in various aspects, the apparatus and methods of the described system 100 provide for the distribution of multiple content with descriptive metadata. In addition, in various aspects, the apparatus and methods of the described system 100 provide for the retention and presentation of content selected by a wireless device from one-to-many transmission of multiple content. The content selector, which may be executed by the wireless device, extracts and caches the selected content from the transmission of the plurality of content, for example based on the correspondence between the selection parameter on the wireless device and the content metadata associated with the content. The selected content may include primary content and secondary content. In some aspects, the selection parameters may include device-generated user preference data identified from preference-related information present on the device. In addition, in some aspects, a completely non-invasive and secretive mechanism is provided to prevent details about user preference data from being exposed to the outside of the wireless device. In addition, the apparatus and methods of the described system 100 provide mechanisms for signaling or including one or more of the selected content through a presentation of other content. For example, the content selector may be executed at the wireless device to initiate including the secondary content in the presentation of the primary content, for example based on a match between the desired secondary content parameters and the content metadata of the cached secondary content. have. Thus, a user of a wireless device is provided with content that is selected by the wireless device from a content group based on one or more user preferences, so that content will probably be important to the user.

The various technical logics, logic blocks, modules, and circuits described in connection with the embodiments described herein may be general purpose processors, digital signal processors (DSPs), application specific integrated circuits (ASICs), field programmable gates (FPGAs). array), or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof, designed to perform the functions described herein. A general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, eg, a combination of a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a DSP core, or any other such configuration.

The steps and / or actions of the method or algorithm described in connection with the aspects described herein may be implemented directly through hardware, a software module executed by a processor, or a combination thereof. The software module may be in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, removable disk, CD-ROM, or any other form of storage medium known in the art. . An exemplary storage medium can be coupled to the processor such that the processor can read information from and write the information to the storage medium. In the alternative, the storage medium may be integral to the processor. In addition, in some aspects the processor and the storage medium may reside in an ASIC. The ASIC may also be present in the user terminal. In the alternative, the processor and the storage medium may reside as discrete components in a user terminal. In addition, in some aspects steps and / or actions of a method or algorithm may be present as one or any combination or set of instructions in a machine-readable medium and / or a computer-readable medium.

Although the above description describes technical aspects and / or embodiments, various changes and modifications may be made herein without departing from the scope of the described embodiments and / or embodiments as defined by the appended claims. It should be appreciated that this can be done. In addition, although elements of the described aspects and / or embodiments may be described or claimed in the singular, the elements are considered to be plural unless specifically limited to the singular. In addition, all or part of any aspect and / or embodiment may be utilized with all or part of any other aspect and / or embodiment, unless denied.

Claims (89)

A method of providing content in a wireless device, Obtaining a secondary content indicator associated with primary content, wherein the secondary content indicator includes secondary content timing for the primary content and also includes secondary content parameters; Obtaining secondary content attributes for each of the plurality of secondary content; Obtaining a selection parameter associated with the wireless device; Storing secondary content selected from one-to-many transmission of a plurality of secondary content based on a match between the selection parameter and each secondary content attribute; For the secondary content indicator, identifying one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute; And Providing the identified one of the selected secondary content through an output device at the secondary content timing, How to deliver content. The method of claim 1, Tracking user interaction with the wireless device associated with providing the identified one of the selected secondary content, and Generating a tracking report based on the results of the tracking, How to deliver content. The method of claim 1, Tracking consumption of the identified one presentation of the selected secondary content, and Generating a consumption report based on the results of the tracking, How to deliver content. 4. The method of claim 3, further comprising applying a predetermined privacy rule to the results of the tracking to generate a non-private consumption report. How to deliver content. The method of claim 3, wherein Removing data from the results of the tracking, The removed data includes information corresponding to predetermined private data, Generating the consumption report further comprises generating a non-secret consumption report based on the tracking result without the removed data; How to deliver content. The method of claim 1, The secondary content parameter further includes a content filter identifier, Identifying one of the selected secondary content further comprises applying a content filter corresponding to the content filter identifier to the selected secondary content to determine the identified one of the selected secondary content; How to deliver content. The method of claim 1, The secondary content parameter further includes a content filter script identifier, Identifying one of the selected secondary content further includes executing a content filter script corresponding to a content filter script identifier for the selected secondary content to determine the identified one of the selected secondary content. doing, How to deliver content. The method of claim 1, The secondary content parameter further includes a content filter script including rules for selecting secondary content, Identifying one of the selected secondary content further comprises executing the content filter script on the selected secondary content to determine the identified one of the selected secondary content; How to deliver content. The method of claim 1, The secondary content parameter further includes a desired content identifier, Each secondary content attribute further includes a secondary content identifier corresponding to each of the plurality of secondary content, Identifying one of the selected secondary content further comprises matching the desired content identifier with each secondary content identifier of one of the selected secondary content, How to deliver content. The method of claim 1, The secondary content parameter further includes a presentation for secondary content of multiple units, Identifying one of the selected secondary content comprises identifying the plurality of selected secondary content based on a match between the secondary content parameter and each secondary content attribute of each of the plurality of selected secondary content. More, The plurality of selected secondary content corresponds to secondary content of the plurality of units, Providing the identified one of the selected secondary content further comprises providing the plurality of selected secondary content, How to deliver content. The method of claim 10, The secondary content parameter further includes a presentation of the order of the plurality of units, Providing the plurality of selected secondary content further comprises providing the plurality of selected secondary content in the order; How to deliver content. The method of claim 1, wherein storing the selected content further comprises matching a user content preference with each secondary content attribute to determine a match. How to deliver content. The method of claim 12, Monitoring user interaction events with the wireless device, and Adjusting the user content preference based on applying a time weighting function to monitored user interaction events, How to deliver content. 2. The method of claim 1, wherein storing secondary content selected from one-to-many delivery of multiple secondary content based on the match comprises at least two of user subscriptions, device state data, device location, and respective secondary content attributes. Determining the match based on the dog; How to deliver content. 2. The method of claim 1, wherein storing the selected secondary content from one-to-many delivery of the plurality of secondary content is based on respective secondary content attributes for each of the selected secondary content. Storing each of the selected secondary content in association with a predetermined one, How to deliver content. The method of claim 1, further comprising applying a predetermined content collection filter to secondary content attributes for each of the plurality of secondary content to determine a match between the selection parameter and the secondary content attributes. How to deliver content. The method of claim 1, further comprising applying a predetermined content collection filter to the secondary content attributes for each of the selected secondary content to determine a match between the secondary content parameter and each secondary content attribute. How to deliver content. The method of claim 1, Obtaining a secondary content indicator associated with the primary content further includes obtaining a plurality of secondary content indicators associated with the primary content, wherein each of the plurality of secondary content indicators is associated with the primary content. Each secondary content timing and each of a plurality of secondary content parameters, Obtaining a secondary content attribute for each of the plurality of secondary content further comprises obtaining a plurality of secondary content attributes for each of the plurality of secondary content, Storing the selected secondary content further comprises storing the plurality of selected secondary content based on a match between each secondary content attribute and a selection parameter of each of the plurality of selected secondary content, Identifying one of the selected secondary content comprises identifying a plurality of selected secondary content based on a match between some of each of the plurality of secondary content parameters and some of each of the plurality of secondary content attributes. More steps, The method includes providing one of the identified plurality of selected secondary content through an output device at each said secondary content timing, How to deliver content. The method of claim 18, The method further includes receiving a predetermined relative weight for each of the plurality of secondary content parameters, Identifying the plurality of selected secondary content further comprises matching according to each predetermined relative weight; How to deliver content. The method of claim 18, The method further comprises receiving a predetermined relative order corresponding to each secondary content timing for each of the plurality of secondary content indicators, Providing one of the identified plurality of selected secondary content is based on each relative order, How to deliver content. The method of claim 1, The method further comprises obtaining primary content and associated primary content attributes, The secondary content parameter is related to the primary content attribute, How to deliver content. 2. The method of claim 1, wherein acquiring secondary content attributes for each of the plurality of secondary content further comprises receiving respective secondary content attributes via one-to-many transmission, Further comprising applying a content cache filter to the one-to-many transmission to determine a match between secondary content attributes, How to deliver content. The method of claim 1, Applying a content cache filter to each obtained secondary content attribute, Determining a match between a selection parameter and each secondary content attribute based on the application of the content cache filter; Identifying the selected secondary content from a plurality of secondary content based on the match, and Further comprising: accessing one-to-many transmission to obtain the selected secondary content, How to deliver content. The method of claim 1, The method further comprises obtaining primary content, Providing the identified one of the selected secondary content further comprises simultaneously presenting the identified one of the selected secondary content and the primary content in a presentation, How to deliver content. The method of claim 1, The method further comprises obtaining primary content, Providing the identified one of the selected secondary content further comprises inserting the identified one of the selected secondary content into a predetermined space proximate the presentation of the primary content, How to deliver content. The method of claim 1, The method further comprises obtaining primary content, Providing the identified one of the selected secondary content further comprises replacing a portion of the presentation of the primary content with the identified one of the selected secondary content, How to deliver content. The method of claim 1, wherein identifying one of the selected secondary content and providing the identified one of the selected secondary content are performed at a wireless device, respectively. How to deliver content. 2. The method of claim 1, wherein acquiring the secondary content indicator, acquiring the secondary content attribute, acquiring the selection parameter, and storing the selected secondary content are each performed at a wireless device. felled, How to deliver content. The method of claim 1, The method further includes identifying one of the plurality of users of the wireless device, Obtaining the selection parameter further comprises obtaining one of a plurality of user information associated with the identified user, How to deliver content. The method of claim 1, The method further comprises obtaining primary content, The selection parameter includes user preference data, Acquiring the primary content further comprises selecting primary content from a multicast transmission of a plurality of content at a wireless device; Each of the plurality of content includes content metadata, The selecting step is based on a match between at least a portion of the user preference data and each of the content metadata, How to deliver content. The method of claim 30, Acquiring the secondary content indicator and acquiring the secondary content attribute further comprise receiving each secondary content attribute and secondary content indicator from a multicast transmission at a wireless device, Identifying one of the selected secondary content comprises analyzing at least one of content metadata associated with at least one of the selected secondary content to determine a match between the secondary content parameter and each secondary content attribute. Including more, How to deliver content. 32. The method of claim 31, further comprising receiving primary content and secondary content indicators on separate channels of a multicast transmission. How to deliver content. 32. The method of claim 31, further comprising receiving primary content and secondary content indicators on a single channel of a multicast transmission. How to deliver content. At least one processor configured to perform the steps, wherein the steps are: Obtaining a secondary content indicator associated with primary content, wherein the secondary content indicator includes secondary content timing for the primary content and also includes secondary content parameters; Obtaining secondary content attributes for each of the plurality of secondary content; Obtaining a selection parameter associated with a user of the wireless device; Storing secondary content selected from one-to-many transmission of a plurality of secondary content based on a match between the selection parameter and each secondary content attribute; For the secondary content indicator, identifying one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute; And Providing the identified one of the selected secondary content through an output device at the secondary content timing, At least one processor. A computer program product comprising a computer-readable medium, the computer-readable medium comprising: A first set of codes for causing a computer to obtain a secondary content indicator associated with primary content, the secondary content indicator including secondary content timing for the primary content and also including secondary content parameters Ham-; A second set of codes for causing a computer to obtain secondary content attributes for each of the plurality of secondary content; A third set of codes for causing a computer to obtain a selection parameter associated with a user of the wireless device; A fourth set of computers for storing secondary content selected from one-to-many transmission of a plurality of secondary content based on a match between the selection parameter and each secondary content attribute Codes; A fifth set of codes for causing a computer to identify, for the secondary content indicator, one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute; And A sixth set of codes for causing a computer to provide an identified one of the selected secondary content through an output device at the secondary content timing; Computer program products. An apparatus for providing content, Means for obtaining a secondary content indicator associated with primary content, wherein the secondary content indicator includes secondary content timing for the primary content and also includes secondary content parameters; Means for obtaining secondary content attributes for each of the plurality of secondary content; Means for obtaining a selection parameter associated with a user of the device; Means for storing selected secondary content from a one-to-many transmission of a plurality of secondary content based on a match between the selection parameter and each secondary content attribute; Means for identifying, for the secondary content indicator, one of the selected secondary content based on a match between the secondary content parameter and each secondary content attribute; And Means for providing the identified one of the selected secondary content at the secondary content timing, Content providing device. An apparatus for providing content, A computer platform having a memory and a processor, the memory including selection parameters; A user interface in communication with the computer platform; A communication module in communication with the computer platform, the communication module operative to obtain a secondary content indicator associated with primary content, the secondary content indicator including secondary content timing for the primary content, Also includes secondary content parameters, secondary content attributes for each of the plurality of secondary content, and one-to-many transmission of the plurality of secondary content; A content selector with selection logic operable to initiate storing in memory a secondary content selected from a one-to-many transmission of multiple secondary content based on a first match between the selection parameter and each secondary content attribute The selection logic may also be operable to identify, for the secondary content indicator, one of the selected secondary content based on a second match between a secondary content parameter and each secondary content attribute; And A media module having media management logic operable to initiate a presentation at a secondary content timing via a user interface identified among the selected secondary content; Content providing device. The method of claim 37, wherein The apparatus further comprises a tracking module with first logic operable to collect information regarding user interaction with a wireless device associated with the identified one presentation of the selected secondary content, The tracking module further includes second logic operable to generate a tracking report based on the collected information; Content providing device. The method of claim 37, wherein The apparatus further comprises a tracking module with a consumption data collector comprising collection logic operable to collect consumption-related information corresponding to the presentation of the identified one of the selected secondary content; The tracking module further includes reporter logic operable to generate a consumption report based on the collected consumption-related information, Content providing device. The method of claim 39, The tracking module further includes a predetermined privacy rule, The reporter logic may also be operable to apply the predetermined privacy rule to the collected consumption-related information and also generate a consumption report that includes only non-secret data. Content providing device. The method of claim 39, The tracking module further includes a predetermined privacy rule for determining a predetermined private date, The reporter logic may also be operable to remove data from consumption reports, The removed data corresponds to the predetermined secret data, The consumption report without the removed data includes a non-secret consumption report, Content providing device. The method of claim 37, wherein The secondary content parameter further includes a content filter identifier, The selection logic may also be operative to apply a content filter corresponding to the content filter identifier to the selected secondary content to determine an identified one of the selected secondary content, Content providing device. The method of claim 37, wherein The secondary content parameter further includes a content filter script identifier, The selection logic may also be operable to execute a content filter script corresponding to the content filter script identifier for the selected secondary content to determine an identified one of the selected secondary content, Content providing device. The method of claim 37, wherein The secondary content parameter further includes a content filter script including rules for selecting secondary content, The selection logic may also be operable to execute the content filter script on the selected secondary content to determine an identified one of the selected secondary content, Content providing device. The method of claim 37, wherein The secondary content parameter further includes a desired content identifier, Each secondary content attribute further includes a secondary content identifier corresponding to each of the plurality of secondary content, The selection logic is further operable to match the desired content identifier with each secondary content identifier of one of the selected secondary content, Content providing device. The method of claim 37, wherein The secondary content parameter further includes a presentation for secondary content of multiple units, The selection logic may also be operative to identify the plurality of selected secondary content based on a match between each secondary content attribute and the secondary content parameter of each of the plurality of selected secondary content, The plurality of selected secondary content corresponds to secondary content of the plurality of units, The media management logic may also be operable to initiate a presentation for a plurality of selected secondary content, Content providing device. The method of claim 46, The secondary content parameter further includes a presentation of the order of the plurality of units, The media management logic can also be operable to initiate a presentation for a plurality of selected secondary content in the order, Content providing device. The method of claim 37, wherein The selection parameter includes a user content preference, The selection logic may also be operative to match the user content preference to each secondary content attribute to determine the first match. Content providing device. The method of claim 48, The apparatus includes a tracking module with collection logic operable to monitor user interaction events at a wireless device, and also includes a profile generator with generator logic operable to generate user content preferences, The generator logic may also be operative to adjust user content preferences based on applying a time weighting function to monitored user interaction events. Content providing device. 38. The computer-readable medium of claim 37, wherein the selection logic is further operable to determine the first match based on at least two of user subscription, device state data, location, and respective secondary content attributes. Content providing device. The method of claim 37, wherein The memory includes a plurality of storage locations, The selection logic may also be operative to initiate storing each of the selected secondary content in relation to a predetermined one of the plurality of storage locations based on respective secondary content attributes for each of the selected secondary content. there is, Content providing device. The method of claim 37, wherein The memory further comprises a plurality of content filters, The selection logic may also be operative to apply a predetermined one of the plurality of content filters to a secondary content attribute for at least one of the plurality of secondary content to determine the first match. Content providing device. The method of claim 37, wherein The memory further comprises a plurality of content filters, The selection logic may also be operable to apply a predetermined one of a plurality of content filters to a secondary content attribute for at least one of the selected secondary content to determine the second match, Content providing device. The method of claim 37, wherein The secondary content indicator comprises one of a plurality of secondary content indicators associated with primary content, wherein each of the plurality of secondary content indicators includes a respective secondary content timing for the primary content; Also includes each of a plurality of secondary content parameters, The communication module may also be operable to obtain a plurality of secondary content indicators associated with the primary content, where the communication module may also be operable to obtain a plurality of secondary content attributes for each of the plurality of secondary content. There is, The content selector may also be operative to initiate storage of the plurality of selected secondary content based on a third match between each secondary content attribute and a selection parameter of each of the plurality of selected secondary content, wherein the content selector May be operable to identify the plurality of selected secondary content based on a fourth match between a portion of each of the plurality of secondary content parameters and a portion of each of the plurality of secondary content attributes, The media module may also be operable to initiate a presentation for one of the identified plurality of selected secondary content, Content providing device. The method of claim 54, The content selector may be operable to receive a predetermined relative weight for each of the plurality of secondary content parameters, The selection logic is also operable to determine the fourth match according to each predetermined relative timing, Content providing device. The method of claim 54, The media module is operable to receive a predetermined relative order corresponding to each secondary content timing for each of a plurality of secondary content indicators, The media management logic may also be operable to initiate the presentation based on each relative order, Content providing device. The method of claim 37, wherein The content selector may be operable to obtain primary content and associated primary content attributes, The secondary content parameter is related to the primary content attribute, Content providing device. The method of claim 37, wherein The apparatus further comprises a selection database comprising a plurality of content filters, The communication module may also be operative to receive each of a plurality of secondary content and respective secondary content attributes from a one-to-many transmission, The selection logic may also be operative to apply a selected one of a plurality of content filters to the one-to-many transmission to determine the first match, Content providing device. 59. The apparatus of claim 58, wherein the selection logic is further operable to apply a second selected one of a plurality of content filters to the selected secondary content to determine the second match. Content providing device. The method of claim 37, wherein The apparatus further comprises a selection database comprising a plurality of content filters, The selection logic may also be operative to apply a content cache filter selected from the plurality of content filters to each secondary content attribute to determine an identified one of the selected secondary content, The selection logic may also be operable to access a one-to-many transmission to obtain an identified one of the selected secondary content, Content providing device. The method of claim 37, wherein The communication module may also be operable to receive primary content, The presentation comprises a simultaneous presentation of the identified one of the primary content and the selected secondary content, Content providing device. The method of claim 37, wherein The communication module may also be operable to receive primary content, Wherein the media management logic is operable to insert the identified one of the selected secondary content into a predetermined space in proximity to the primary content in the presentation, Content providing device. The method of claim 37, wherein The communication module may be operable to provide primary content, Wherein the media management logic is operable to replace a portion of the primary content in the presentation with an identified one of the selected secondary content, Content providing device. The method of claim 37, wherein The device further comprises a selection database containing a plurality of user information corresponding to the plurality of users of the device, The content selection logic further comprises a user detection algorithm operable to identify a selection parameter from a plurality of user information based on predetermined user interactions with the device; Content providing device. The method of claim 37, wherein The selection parameter includes user preference data, The selection logic may also be operative to select primary content from a multicast transmission of multiple content, Each of the plurality of content includes content metadata, The selection logic may be operable to select primary content based on a third match between at least a portion of user preference data and each of the content metadata, Content providing device. 66. The matter of claim 65, The one-to-many transmission includes a multicast transmission of a secondary content indicator and a secondary content attribute, The selection logic is further operable to analyze at least one of the content metadata associated with at least one of the selected secondary content to determine the second match, Content providing device. 67. The method of claim 66, wherein the multicast transmission further comprises separate channels for primary content and secondary content indicators. Content providing device. 67. The method of claim 66 wherein the multicast transmission further comprises a single channel for primary content and secondary content indicators. Content providing device. As a method of distributing target content, Obtaining a secondary content indicator associated with the primary content, the secondary content indicator including a secondary content parameter; Obtaining a plurality of secondary content; Obtaining a plurality of secondary content attributes each associated with each of the plurality of secondary content; Creating a one-to-many transmission comprising the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content; Obtain an identification of a selected one of the plurality of secondary content cached at the wireless device based on the user preference data, and also obtain an identification of user interaction with the wireless device associated with the presentation at the wireless device for the selected one. Doing; And Adjusting at least one of a population and a plurality of secondary content parameters of the plurality of secondary content included in the one-to-many transmission based on the selected one identification and the identification of the user interaction, How to distribute target content. 70. The method of claim 69, further comprising defining each of the plurality of secondary content attributes to correspond to one of the plurality of predetermined user preference data. How to distribute target content. 70. The method of claim 69, further comprising defining each of the plurality of secondary content attributes to correspond to selected user preference data of the plurality of predetermined user preference data. How to distribute target content. 70. The method of claim 69, further comprising defining secondary content parameters to request the wireless device to identify the selected one as one of a plurality of secondary content having a predetermined one of a plurality of secondary content attributes. Included, How to distribute target content. 70. The method of claim 69, further comprising defining secondary content parameters to request the wireless device to identify the selected one as one of a plurality of secondary content having a predetermined set of multiple secondary content attributes. doing, How to distribute target content. 70. The method of claim 69, further comprising defining secondary content parameters to identify a content selection filter that can be executed by the wireless device to identify a selected one of the plurality of secondary content. How to distribute target content. 70. The method of claim 69, further comprising defining a secondary content indicator to include an identification of one of a plurality of content selection filters that can be executed by the wireless device to identify a selected one of the plurality of secondary content. , How to distribute target content. 70. The method of claim 69, further comprising defining a secondary content indicator to include a cuing protocol that can be executed by the wireless device to identify presentation parameters associated with the selected one of the plurality of secondary content. Included, How to distribute target content. The method of claim 69, Acquiring the secondary content indicator further includes acquiring secondary content timing for the primary content, The secondary content timing may be executed by the wireless device to control the timing of the presentation of the selected one of the plurality of secondary content, Generating the one-to-many transmission comprises including secondary content timing; How to distribute target content. At least one processor configured to perform the steps, wherein the steps are: Obtaining a secondary content indicator associated with the primary content, the secondary content indicator including a secondary content parameter; Obtaining a plurality of secondary content; Obtaining a plurality of secondary content attributes each associated with each of the plurality of secondary content; Creating a one-to-many delivery comprising the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content; Obtain an identification of a selected one of the plurality of secondary content cached at the wireless device based on the user preference data, and also obtain an identification of user interaction with the wireless device associated with the presentation at the wireless device for the selected one. Doing; And Based on the selected one identification and the identification of the user interaction, adjusting at least one of a number of secondary content parameters and a secondary content parameter included in the one-to-many transmission, At least one processor. A computer program product comprising a computer-readable medium, the computer-readable medium comprising: A first set of codes for causing a computer to obtain a secondary content indicator associated with primary content, the secondary content indicator including a secondary content parameter; A second set of codes for causing a computer to obtain a plurality of secondary content; A third set of codes for causing a computer to obtain a plurality of secondary content attributes each associated with each of the plurality of secondary content; A fourth set of codes for causing a computer to generate a one-to-many transmission that includes the secondary content indicator, the plurality of secondary content attributes, and the plurality of secondary content; Cause the computer to obtain an identification of the selected one of the plurality of secondary content cached at the wireless device based on user preference data, and also cause the computer to associate with the wireless device associated with the presentation at the wireless device for the selected one. A fifth set of codes for obtaining an identification of a user interaction; And Generate a sixth set of codes for causing a computer to adjust at least one of the number of secondary content parameters and the number of secondary content included in the one-to-many transmission based on the selected one identification and the identification of the user interaction; Included, Computer program products. An apparatus for distributing content, Means for obtaining a secondary content indicator associated with the primary content, wherein the secondary content indicator includes a secondary content parameter; Means for obtaining a plurality of secondary content; Means for obtaining a plurality of secondary content attributes each associated with each of the plurality of secondary content; Means for generating a one-to-many transmission comprising the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content; Obtain an identification of a selected one of the plurality of secondary content cached at the wireless device based on the user preference data, and also obtain an identification of user interaction with the wireless device associated with the presentation at the wireless device for the selected one. Means for doing so; And Means for adjusting at least one of a plurality of secondary content included in a one-to-many transmission and a secondary content parameter based on the selected one identification and the identification of the user interaction, Content Distributor. An apparatus for distributing content, A computer platform having a memory and a processor, the memory comprising secondary content indicators associated with primary content, a plurality of secondary content, a plurality of secondary content attributes associated with each of the plurality of secondary content, and distributed management logic. A distributed manager module, and a content manager module having content management logic, wherein the secondary content indicator includes secondary content parameters; A transmitter operable to generate a one-to-many transmission by execution of distributed management logic by a processor, wherein the one-to-many transmission includes the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content Hamm; And Communicate with the computer platform and operate to obtain an identification of the selected one of the plurality of secondary content cached at the wireless device based on user preference data, and also present at the wireless device for the selected one. A communication module operable to obtain an identification of a user interaction with the wireless device associated with the The processor executes the content management logic to adjust at least one of the number of secondary content parameters and the number of secondary content included in the one-to-many transmission based on the selected one identification and the identification of the user interaction. Which can act to Content Distributor. 84. The apparatus of claim 81, wherein each of the plurality of secondary content attributes corresponds to one of a plurality of predetermined user preference data. Content Distributor. 84. The system of claim 81, wherein each of the plurality of secondary content attributes corresponds to selected user preference data of the plurality of predetermined user preference data. Content Distributor. 84. The apparatus of claim 81, wherein the secondary content parameter is operative to request a wireless device to identify the selected one as one of the plurality of secondary content having a predetermined one of the plurality of secondary content attributes. Can, Content Distributor. 84. The apparatus of claim 81, wherein the secondary content parameter is operable to request a wireless device to identify the selected one as one of the plurality of secondary content having a predetermined set of the plurality of secondary content attributes. Can, Content Distributor. 82. The method of claim 81, wherein the secondary content parameter is operable to identify a content selection filter that can be executed by a wireless device to identify a selected one of the plurality of secondary content. Content Distributor. 84. The apparatus of claim 81, wherein the secondary content identifier further comprises an identification of one of a plurality of content selection filters that can be executed by a wireless device to identify a selected one of the plurality of secondary content. Content Distributor. 84. The apparatus of claim 81, wherein the secondary content indicator further comprises a queuing protocol that can be executed by a wireless device to identify presentation parameters associated with a selected one of the plurality of secondary content. Content Distributor. 82. The method of claim 81 wherein The memory further comprises a secondary content timing event for the primary content, The secondary content timing event may be executed by a wireless device to control the timing of a presentation for a selected one of the plurality of secondary content, The one-to-many transmission further comprises a secondary content timing event, Content Distributor.

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