KR20080028639A - Mobile advertising system and method using a picture puzzle game - Google Patents

Abstract

A system and a method for providing mobile AD(ADvertisement) by using a puzzle game are provided to make a gamer recognize the AD corresponding to a completed picture while playing the puzzle game by displaying the puzzle game, which uses an image related to displayed AD, in a part of a mobile AD screen. A service provider server(20) stores and manages AD matters received from advertisers(10) according to each AD contract condition. An AD generation server(70) generates AD images from the AD matters received from the service provider server. An AD selection server(80) selects the AD image to be displayed among the generated AD images. An AD game server(90) forms a picture for a puzzle game by using the AD image related to the AD, which is selected and displayed by the AD selection server. A user terminal is registered to the service provider server and uses the puzzle game provided from the AD game server. The service provider server forms a puzzle game screen received from the AD game server in a part of a mobile AD screen, and aligns the AD screen and the game screen vertically or horizontally.

Description

Mobile advertising system and method using a picture puzzle game

1 is a block diagram showing a mobile advertising system using a picture puzzle game according to the present invention,

2a-2b is a view showing the configuration of the horizontal and vertical form of the mobile advertising screen using a picture puzzle game,

3 is a screen state diagram for explaining a mobile advertising method using a picture puzzle game according to the present invention,

4 is a diagram illustrating a dividend score for each type according to the combination of the figures;

5 is a screen state that provides a bonus point quiz game in the picture puzzle game,

Figure 6 is a screen state that provides a number puzzle game for the preparation of points.

<Description of the symbols for the main parts of the drawings>

10: advertiser 20: service provider server

30: Internet network 40: mobile communication network

50,60: user computer / mobile phone 70: advertisement generation server

80: advertisement selection server 90: advertisement game server

100: point / grade management server

The present invention relates to a mobile advertising system using a matching picture puzzle game, and a method thereof. In particular, the present invention provides a matching picture puzzle game on a part of a mobile advertisement screen, and uses an advertisement image related to the displayed banner advertisement as a component of the picture. The present invention relates to a mobile advertising system and a method using a picture matching puzzle game that can draw consumers' interest in mobile advertising.

Most of the existing mobile advertising is a banner advertising (Banner Advertising) that is exposed to a portion of the website, it is true that it is difficult to appeal to consumers because it is provided only in the advertising screen itself. Of course, the graphics and text in the banner is changed or circulated, or in response to the user's mouse to move or exchange data with the user is also produced. However, most of the banner ads have a similar form, so there is a limit to attracting the user's interest, and the users easily get tired and turn away.

Therefore, there is a demand for an advertising method that can draw more attention and interest from consumers.

Accordingly, an object of the present invention is devised in view of the above-mentioned point, and constitutes a picture-matching puzzle game on a part of the mobile advertisement screen, wherein numbers, letters, figures, advertisement images and animals related to advertisements are displayed. The present invention provides a mobile advertisement system and a method using a picture-matching puzzle game that allows gamers to learn advertisements of pictures that are matched while playing puzzle games.

Mobile advertisement system using a picture puzzle game of the present invention for achieving the above object, a service provider server for storing and managing the advertisements received from a plurality of advertisers in accordance with the conditions of different advertising contracts, and the service provider An advertisement generation server for generating advertisement images from advertisements provided from a server, an advertisement selection server for selecting an advertisement image to be displayed among various advertisement images generated from the advertisement generation server, and an advertisement selected and displayed in the advertisement selection server. Advertising game server that provides picture matching puzzle game service by composing the advertisement image related to the picture of the puzzle game, and the user's mobile phone number that the user registers with the service provider server or accesses the service provider server through the Internet network. After automatic membership registration, Advertising includes the user terminals using the Puzzle Fit picture provided by the game server.

Mobile advertising method using a picture puzzle game to achieve the object of the present invention, in the mobile advertising method, (1) if the user terminal is to connect through the Internet or mobile communication network to use the picture puzzle game service, Displaying the picture puzzle game screen with the advertisement screen using the advertising image as a component of the picture puzzle puzzle, and (2) the user proceeds to match the puzzle picture on the screen picture puzzle game And (3) converting the puzzle picture into an advertisement image related to the advertisement when the advertisement displayed on the advertisement screen is changed during the game, and (4) giving a certain point when the user matches the puzzle image. do.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a mobile advertising system using a picture puzzle game according to the present invention. The advertisement system shown in FIG. 1 includes a plurality of advertisers 10, a service provider server 20 for comprehensively managing the advertisement game service, and a service provider server 20 through an internet network 30 or a mobile communication network 40. And user computers / mobile phones 50 and 60 which are user terminals which can be connected to. The advertisement system of FIG. 1 also includes an advertisement generation server 70 that receives advertisements from the advertiser 10 to generate advertisement images, an advertisement selection server 80 for selecting advertisements to display, and advertisement images related to the displayed advertisements. Composed of a component of the puzzle game picture is provided with an advertising game server 90 for the overall operation of the game operation associated with the advertisement. Meanwhile, the advertisement system of FIG. 1 includes a point / grade management server 100 that manages points and ratings of customers. The mobile advertisement operation using the picture matching puzzle game of the advertising system of FIG. 1 having such a configuration will be described in detail with reference to FIGS. 2A to 6.

In order to provide the advertisement service of the present invention, the service provider completes the advertisement contract with the advertisement agency or the advertiser 10, registers the contents of the contract in the service provider server 20, and receives the advertisement image from the advertiser 10. Stored in the service provider server 20. The advertisement generation server 70 prepares the advertisement exposure by generating an image advertisement according to the conditions (advertising amount, exposure frequency, exposure position on the screen) of the advertisement contract registered in the service provider server 20. The advertisement selection server 80 selects an advertisement to be displayed according to a user's selection or a predetermined criterion. Here, the predetermined criterion is based on the amount or frequency of advertisements or the age, gender, etc. of the picture-matching puzzle game user. The advertisement game server 90 configures the game screen in the form as shown in FIG. 2A or 2B by using an advertisement image related to the selected advertisement in conjunction with the advertisement selection of the advertisement selection server 80 as one component of the puzzle game picture. do.

Figures 2a-2b is an example of the configuration of a mobile advertising screen using a picture puzzle game, Figure 2a shows a horizontal type, Figure 2b shows a vertical type, respectively.

In FIG. 2A, the advertisement screen area A on which an advertisement is displayed and the game screen area B on which a puzzle game is displayed are arranged left and right, and the vertical type of FIG. 2B is an advertisement screen area A and a game screen. The area B is arranged up and down. In the advertisement screen area A, a banner advertisement is displayed, and in the game screen area B, a picture matching puzzle game is displayed. The picture matching puzzle game screen consists of pieces of picture puzzles composed of advertisement images related to advertisements displayed in the advertisement screen area (A) arranged in a row, and the balance, betting size, and scores (pick) items such as up) and menus are arranged. For example, if the displayed advertisement is a Coca Cola screen, the three coca-cola bottle caps related to the coca cola screen are composed of pieces of a picture puzzle. In particular, in the vertical screen configuration, the advertisement banner portion C is further configured between the picture puzzle piece portion and the item portion.

When the user wants to use the advertisement game service by accessing the service provider server 20 through the computer / mobile phone 50, 60, the advertisement game server 90 interworking with the computer / mobile phone 50 or 60 according to the picture matching puzzle game program is used. A horizontal game start screen of FIG. 2A or a vertical game start screen of FIG. 2B is provided. The screen configuration is preset by default, but the user can change the format from horizontal to vertical, or from vertical to horizontal. The user must go through a simple membership registration procedure in order to use the picture puzzle game of the present invention, the information of the registered customer is managed by the service provider server (20). When the user wants to use the game by accessing the service provider server 20 through the mobile phone 60, the user may be automatically registered using the number of the mobile phone 60 without going through the membership registration procedure. The advertisement game server 90 gives a basic score and a rating of a certain point in the first game of the user who has registered as a member. Point / grade management server 100 manages the user's points and grades. The advertisement game server 90 firstly displays a user rating window on the screen of the user's computer / mobile phone (50, 60) at the start of the game. In this embodiment, five grades of white, yellow, blue, rad, and gold are ordered, and the higher the grade, the larger the bet size and the larger the winning score during the puzzle. The betting point can be determined by the user's choice. When starting for the first time, starting with the white rating, the first game users will be given 500 points as the base score.

3 is a screen state diagram for explaining a mobile advertising method using a picture puzzle game according to the present invention.

In FIG. 3, the service provider server 20 provides a picture matching puzzle game initial screen to the user computer / mobile phone 50 or 60 through the advertisement game server 90, as shown in FIGS. 2A-2B. Display the picture matching puzzle game screen in one of the vertical forms. In this embodiment, a description will be given in the vertical form as shown in FIG. 2B.

The advertisement selection server 80 selects advertisements to be displayed on user computers / mobile phones 50 and 60 according to predetermined conditions among advertisements generated by the advertisement generation server 70. The advertisement game server 90 configures the puzzle game screen as shown in FIG. 2B by using the advertisement image related to the advertisement selected by the advertisement selection server 80 as one component of the picture matching puzzle picture. When the user presses a predetermined button on the computer / mobile phone 50,60 on the game start screen, the three bottle caps rotate as shown in FIG. At this time, as shown in (b) to (d) of FIG. 3, each of three rotating bottle caps is stopped one by one each time the user presses a button. Of course, all of them can be stopped at the press of a button, and whenever the bottle cap is stopped, the sound of opening the bottle cap "뻥" "뻥" can give a lively feeling. If all three bottle caps are stopped, if the back of the bottle cap is the same, you will get points for the number of bets. While fitting the picture, five billboards are moved to the advertisement banner portion C at the bottom and move repeatedly. Whenever the advertisement displayed in the advertisement screen area A is changed, the advertisement image constituting the picture of the puzzle game is changed accordingly. For example, if the banner advertisement is Coca-Cola, the advertisement image of the puzzle game is determined as the advertisement image of Coca-Cola, and if the banner advertisement is "OB", the advertisement image of the puzzle game is replaced with the advertisement image "OB". In other words, when the banner advertisement changes, the advertisement image of the puzzle game also changes. Here, the method of the puzzle game can be selected to be suitable for inducing the interest of the game user, such as the "turn and stop" method.

The picture composition of the puzzle game can be combined in various ways such as numbers, letters, shapes or fruits, but in the present embodiment, as shown in FIG. 4, the picture 'three' is matched with animal images such as lions, elephants, crocodiles, giraffes and monkeys. To be configured. The number of pictures is not limited to 'three', but depending on the size of the screen space to be displayed, a suitable number such as 'one', 'two', or 'four' can be selected.

Figure 4 is an example of the dividend size for each type, when the picture is matched, such as game results receive a certain point, if the advertisement picture is matched to receive the maximum point. That is, when the advertisement picture is pinched together in the preset position, the same score as bingo is given. In this embodiment, bingo is used when the advertisement image is matched to the first position among the three columns. As shown in Figure 4, when the puzzle game pictures are all matched to the advertising image, that is, three Coca-Cola bottle caps are allotted up to 20 times the points. Instead of the advertisement image, it is also possible to match the figures, figures, etc., such as letters and phone numbers associated with the displayed advertisement. For example, if the displayed advertisement is a product of "NIKE" company, the picture is matched with "ⓝ ⓘ ⓚ ⓔ", and in the case of "HITE" beer advertisement, the image is matched with "ⓗ ⓘ ⓣ ⓔ". Of course, if the gamer wants to be able to service a puzzle game with numbers, shapes, and letters that are not related to the advertisement displayed on the screen.

The points received are accumulated and managed for each customer in the point / grade management server (100). If the result of the game is a combination of different pictures, the score will be deducted by the number of bets. The advertisement game server 90 provides a bonus point quiz game screen, as shown in FIG. 5, to increase the advertising effect as well as provide a game benefit from the monotony of the game.

5, the advertisement game server 90 automatically provides a question-and-answer advertisement quiz to the user's computer / mobile phone 50 and 60 when the user matches the puzzle in the picture matching puzzle game. That is, when all three lion animal pictures are matched as shown in FIG. 5A, the advertisement game server 90 opens a window of the quiz game as shown in FIG. 5B to allow the user to challenge bonus points. If the user does not want to challenge, press "Menu" to cancel. The quizzes are divided into general difficulty, sports, entertainment, and movie with high difficulty, but can be provided in various ways. Of course, you may ask questions related to advertising for familiarity with the advertisement. A quiz question window appears as shown in (d) of FIG. 5, and the user receives the bonus points as shown in (e) of FIG. At this time, if the puzzle picture is a monkey, there is no quiz problem, and when the giraffe and the crocodile are matched, it may be operated by different quiz types according to the animal type of the matched picture, such as providing a sports or entertainment movie problem. As shown in (a) of FIG. 5, when trains appear during the game, if three pictures are aligned with the same animal picture side by side, it is also possible to provide a so-called "train time" which gives more points than the basic dividend score. . This train time can make you feel excited during the game and make you immerse yourself in the game. In the present embodiment, the "train" has appeared, but is not limited to this, and it is necessary to know that it is a chance time that a bullet or a bird, etc., can be passed to the gamers to acquire bonus points.

You may lose all your scores during the game, but in this case, you can play bonus games such as number-matching ad games, ladders, roulette, and dice games to help you continue the game. Through this auxiliary game, the user can acquire the base score and start the puzzle game again using this as the base score of the puzzle game.

In this embodiment, as shown in Figure 6, the base score is obtained through the number matching game. The method of the number matching game is described in detail in the "Internet advertising system and method of the number matching game using an image advertisement" of the patent application No. 2006-16234, filed earlier by the present applicant will be briefly described. This is a puzzle game that fills 6 spaces horizontally, 6 spaces vertically, and 36 empty spaces with no more than 6 numbers from 1 to 6, 500 points within 3 minutes, 300 points within 4 minutes, and time. If it is exceeded, the score is displayed on the game screen as well as the time so that score cannot be obtained. In the number matching game, as well as seeing the advertisement while matching the numbers as shown in (b) of FIG. 6, after showing the correct answer as shown in (c) of FIG. 6, the advertisement is shown on the whole screen as shown in (d) of FIG. To give.

These bonus games allow you to earn points through the game whenever your score falls below 500.

On the other hand, if you want to play this game on a mobile device such as mobile phone 60, if the communication fee is not a monthly plan, you have to worry about excessive communication costs, so configure about 30-30 banner ads in one package and download it to the mobile phone 60 If you play the game afterwards, you can prevent communication costs during the game.

If a certain point or more is acquired during the game, the service provider server 20 accesses a certain point and receives a prize such as a coupon or a ticket provided by the service provider or the advertiser 10 and updates the advertisement content with new or changed advertisements. Download the updated game again. At this time, the game can be kept intact, and only the advertisement changes can be updated, thereby reducing the download cost.

Meanwhile, in the detailed description of the present invention, specific embodiments have been described, but various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below but also by the equivalents of the claims.

As described above, the mobile advertisement system and the method using the picture matching puzzle game of the present invention, in providing a picture matching puzzle game on a part of the advertising screen, the picture of the puzzle game is associated with the advertisement image, specific figure or By replacing with animal characters, numbers, and letters, it draws consumer's interest in existing monotonous mobile advertisements and has the effect of maximizing advertisement effect by actively and actively watching advertisements. In addition, by providing a chance to obtain bonus points related to advertising or general question-and-answer quizzes, it is possible to familiarize yourself with the advertisement contents and to add interest and benefit of the game.

Claims (13)

A service provider server for storing and managing advertisements received from a plurality of advertisers according to different advertisement contracts; An advertisement generation server for generating advertisement images from advertisements provided from the service provider server; An advertisement selection server that selects an advertisement image to be displayed among a plurality of advertisement images generated from the advertisement generation server; An advertisement game server configured to provide a picture matching puzzle game service by constructing an advertisement image related to an advertisement selected and displayed by the advertisement selection server into a picture of a puzzle game; And And a user terminal using the picture matching puzzle game provided from the advertisement game server after a user registers with the service provider server through an internet network or automatically registers with a mobile phone number of the user connected to the service provider server. Mobile advertising system using a picture puzzle game. The method of claim 1, wherein the service provider server comprises a puzzle game screen provided by the advertising game server on a portion of the mobile advertising screen, the advertising screen and the game screen arranged in the direction of any one of the horizontal and vertical configuration Mobile advertising system using a picture puzzle game. The advertisement game server of claim 2, wherein the advertisement game server includes puzzle pieces made of advertisement images, numbers, letters, specific figures, and animal character pictures, balances, betting sizes, scores, and menus associated with advertisements displayed on the advertisement screen. Composing the puzzle game screen with the items, Mobile advertisement system using a picture matching puzzle game, characterized in that the advertisement image of the puzzle picture changes at the same time whenever the displayed advertisement changes. According to claim 3, The advertising game server gives a basic score of a certain point to the user during the first game, and divided into a plurality of grades to adjust the size of the bet according to the grade, the puzzle game result advertising image and animal character picture The mobile advertising system using a jigsaw puzzle game, characterized in that the game is given a point as much as a betting score when the combination is set in a predetermined combination, and provides an auxiliary game for obtaining points when there is a lack of points to play. According to claim 3, wherein the advertisement game server rotates the puzzle pieces in the picture matching puzzle game, each time the predetermined button is pressed once by stopping the puzzle pieces one by one or by pressing a button once the same picture is matched bonus Mobile advertising system using a picture-matching puzzle game, which provides a Q & A bonus point quiz game that can earn points. The method of claim 5, wherein the advertisement game server is different from the quiz type according to the type of the picture, and if a particular picture is matched, there is no quiz problem, when a specific object appears during the game if the same figure when the basic dividend Mobile advertising system using a jigsaw puzzle game, characterized in that it provides a chance to add more points than the score. The mobile advertisement system of claim 5, wherein the advertisement game server further composes an advertisement banner screen in which a billboard is moved during a puzzle game. The mobile advertisement system of claim 1, further comprising a point / grade management server that manages points and grades obtained for each customer, and provides prizes when a predetermined point or more is acquired. According to claim 1, The user terminal using a picture jigsaw puzzle game, characterized in that the user can use the picture jigsaw puzzle game service offline by downloading a banner advertisement consisting of a package through the service provider server Mobile advertising system. In the mobile advertising method, (1) When the user terminal is connected to the internet or mobile communication network and wants to use a picture puzzle game service, the advertisement image is displayed as a component of the picture puzzle game, and the picture puzzle game screen is displayed together with the advertisement screen. step; (2) the user progressing the game by matching the puzzle picture on the displayed picture puzzle game screen; (3) converting a puzzle picture into an advertisement image related to the advertisement when the advertisement displayed on the advertisement screen is changed during the game; And (4) Mobile advertising method using a picture matching puzzle game comprising the step of granting a certain point when the user fits the puzzle picture. The mobile advertisement method of claim 10, wherein the step (4) provides a question-and-answer bonus point quiz game to receive bonus points when the same picture is matched. 11. The method of claim 10, further comprising the step (5) of providing an auxiliary game for obtaining points when there are no points to play. 11. The mobile advertisement method of claim 10, wherein the step (1) downloads the picture matching puzzle game to a user terminal including a mobile phone or a PDA and performs the game in an offline state.

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