KR20070111647A - Method and system for billing commission fee - Google Patents

Abstract

A method and a system for billing a commission are provided to restrict CPC abusing by changing a CPC billing mode into a CPP(Cost Per Purchase) billing mode for billing the commission to only the click directly connected to real purchase. A purchase page provider(210) provides a purchase page by user selection for search information arranged in a search page by a search procedure. A signal generation checker(220) checks a sale completion signal from the purchase page when goods are sold to the user by a purchase procedure supported in the purchase page. A commission calculator(230) calculates the commission billed to the advertiser of search information by linking with the received sale completion signal. A counter(240) counts confirmation of the sale completion signals for the predetermined search information for a predetermined period. The commission calculator sums up the commission multiplying count by the commission after the predetermined period.

Description

Fee billing method and fee billing system {METHOD AND SYSTEM FOR BILLING COMMISSION FEE}

1 is a view for explaining a brief configuration of a fee charging system of the present invention.

2 is a view showing a specific configuration of a fee charging system according to an embodiment of the present invention.

3 is a view for explaining an example of the configuration of a search information database according to the present invention.

4 is a diagram illustrating an example of a fee calculation according to the present invention in a keyword advertising environment.

5 is a diagram illustrating an example of calculation of a fee according to the present invention in a contextual advertisement environment.

6 is a flowchart illustrating a specific example in which the fee charging method of the present invention is applied to keyword advertising.

7 is a flowchart illustrating a specific example in which the fee charging method of the present invention is applied to contextual advertising.

<Explanation of symbols for the main parts of the drawings>

200: fee charging system

110: search server 120: search information database

210: purchase page providing means 220: signal generation check means

230: fee calculation means 240: count means

The present invention relates to a fee billing method and a fee billing system that can effectively prevent CPC abusing by allowing a fee to be charged to an advertiser only for a click on search information or advertisement information leading to actual product purchase.

Internet users who want to be provided with information on a particular item (e.g., product, brand, etc.) through the Internet generally connect to a search-related site, enter a keyword for search in the keyword field of the connected site, or select predetermined content information. In response to receiving the information, the search information or the advertisement information of the advertiser searching in the search-related site may be provided.

The search information or advertisement information may be used as a material for advertisers to promote themselves, their products, commercial sites, etc., the operator of a search-related site exposes the search information or advertisement information to the user and the exposed search Advertisers are charged for advertising costs in conjunction with user clicks on information or advertisement information (guiding users to the advertiser's site) (cost per click).

However, the CPC billing method generates an advertisement cost to be paid as a user clicks on search information or advertisement information, and the reality is that excessive advertisement costs are imposed on specific advertisers by exploiting this.

In other words, the billing method based on cost-per-click generates advertising costs by simply clicking on the search information or the advertisement information and accessing the user to the advertiser's site, so that the user intentionally concentrates the search information or the advertisement information, When clicking, there is a problem that the advertising cost can be ridiculously large compared to the advertising effect (for example, the purchase of goods) that is actually caused to the actual advertiser.

As a result, the advertising fee is charged only for the click on the search information or the advertisement information related to the actual sale of the product, thereby avoiding the CPC charging method. Models are desperately needed.

The present invention has been made to solve the above problems, in the CPC charging method that charges the fee according to the user's click on the search information or advertising information, clicks directly associated with the actual purchase It is an object of the present invention to provide a fee charging method and a fee charging system that effectively suppresses the CPC abusing problem by changing to a CPP charging method that charges only a fee.

In addition, the present invention provides small and medium advertisers who are reluctant to adopt keyword advertising or contextual advertising as advertising techniques due to the CPC billing method, which had to charge fees for unclear advertising effects. It is an object of the present invention to provide a fee billing method and a fee billing system that induces the billing only for the keyword advertising or the contextual advertising to be more actively adopted as an advertising technique.

In addition, the present invention calculates a fee to be charged to the advertiser in consideration of the selling price of the actual traded product, the fee charging method for the system operator to obtain a high commission profit proportional to the purchase price of the actual purchased product And a fee charging system.

In addition, the present invention provides an environment in which billing to advertisers is periodically and collectively performed while suppressing the abusing of CPCs. It is an object to provide a system.

The fee charging method for achieving the above object is, according to the user's selection of the search information arranged on the search page by the search procedure, providing an associated purchase page, and by the purchase procedure supported by the purchase page Receiving a sale completion signal from the purchase page when the product is sold to a user, and calculating a fee to be charged to an advertiser of the search information in connection with receiving the sale completion signal. .

In addition, as another embodiment of the present invention, the fee charging method, by identifying the advertising information corresponding to the content information to be exposed to the user, and exposing to the user along with the content information, and for the exposed advertising information According to the user's selection, if the product is sold to the user by providing an associated purchase page and a purchase procedure supported by the purchase page, a sale completion signal generated from the purchase page in connection with the product sale. And a step of calculating a fee to be charged to the advertiser of the search information in association with the confirmation of the sale completion signal.

Hereinafter, a fee charging method and a fee charging system of the present invention will be described with reference to the accompanying drawings.

Continuously used in the present specification, 'abusing of CPC', malicious in the search information (or advertising information in contextual advertising) containing the advertiser's promotional / marketing materials in the cost-per-click (CPC) billing method By over-clicking, it may mean information manipulation or cheating that causes excessive fees such as advertising costs to be calculated. Abusing the CPC exposes search information (advertisement information) on the search page so that advertisers who want to advertise themselves or their commercial items are charged with advertising costs irrespective of the advertising effect that can be achieved. It can act as a deterrent to low changes in contextual advertising.

Representative abusing behavior, which intentionally induces excessive advertising costs by intentionally clicking on the competitor's search information (ad information) as a result of the search in the CPC charging environment and causing financial damage to the competitor. In order to artificially improve the popularity of search information (advertisement information), it may be exemplified by an act of intensively clicking searched search information (advertisement information) related to the relevant search information (advertisement information).

In order to effectively prevent this abusing behavior, the fee charging system of the present invention provides the actual product purchase price in the purchase page provided according to the click of the search information (ad information) instead of the cost-per-click (CPC) charging. We charge advertisers only for clicks that are associated with what happens. That is, the fee charging system of the present invention adopts a cost per purchase (CPP) charging method to prevent CPC abusing.

The fee may be determined based on the purchase price of the actual transaction when the product is purchased, and a higher fee can be calculated and charged to the advertiser in proportion to the purchase price of the product to allow the operator of the system to generate a high advertising revenue. have.

In addition, the advertiser pays a fee only for the click that leads to the actual purchase, that is, the direct advertisement effect, so that a reasonable advertisement cost can be spent.

In the present specification, as information that is marketing / promotional data of an advertiser, search information or advertisement information is exemplified. The search information is information utilized in a keyword advertisement, and the keyword advertisement refers to a method of exposing search information corresponding to an input keyword directly from a search information database and exposing the search information to a search page. In addition, the advertisement information is information utilized in a context advertisement (CA advertisement), the context advertisement refers to a method of retrieving the search information related to the content information provided to the user from the search information database and exposed to the search page.

1 is a view for explaining a brief configuration of a fee charging system of the present invention.

The fee charging system 100 exposes search information (ad information) on a search page, and accesses the user 130 to a commercial site of the advertiser 140 through the exposed search information (ad information). Or acts as an advertisement for the commercial item of the advertiser 140, and charges a corresponding fee (advertising cost) to the advertiser 140 in return.

In particular, the fee charging system 100 determines that the fee is added to the advertiser 140 as the cost per purchase (CPP) according to the actual purchase such as a commercial item (commodity), etc., rather than the cost per click (CPC). Malicious abusive acts on advertisement information) can be effectively prevented.

First, in response to a search request of a user 130 accessing a search portal site or the like, the search server 110 exposes the search information of the advertiser 140 to the user 130 or the content information to be provided to the user 130. It is a device for exposing advertisement information.

In the keyword advertisement, the search server 110 searches the search information database 120 for search information to be exposed to the accessed user 130 and arranges the search information on the search page so that the advertiser's promotional / marketing material is provided to the user 130. Be sure to

In the contextual advertisement, the search server 110 serves to expose the advertisement information searched in relation to the content information (eg, newspaper article, etc.) to be provided to the user 130 to the user 130 together with the content information. . In one example of exposing advertisement information, the search server 110 may search advertisement information corresponding to a category of newspaper article to be exposed to the user 130 in the search information database 120 and expose the advertisement information to the user 130.

For such keyword advertising or contextual advertising, the fee charging system 100 may include a search information database 120 that stores search information (ad information) of the advertiser 140 in correspondence with the keyword or category. That is, the search information database 120 receives the search information (advertisement information) created to promote the commercial item of the advertiser 140 or the advertiser 140 from the advertiser 140 in advance, and the advertiser 140 specifies The search information (advertisement information) corresponding to the keyword or category is stored.

Accordingly, the search server 110 may search for the optimized search information in response to the search request of the user 130 and expose it to the user 130, or advertisement information of a field in which the user 130 is interested. Search for and provide an environment that can be exposed to the user 130.

The search information or the advertisement information may include name information of a commercial site operated by the advertiser 140, relevant summary information of the commercial site, network address information that leads the user 130 to the commercial site, and text / image information of the commercial site. And the like.

In particular, the fee charging system 100 of the present invention provides the user 130 with a purchase page that performs a purchase procedure for a commercial item (commodity) using the network address information. For example, when the user 130 clicks on the search information exposed on the search page (eg, click selection using a mouse), the fee charging system 100 uses the network address of the clicked search information. 130 may be connected to the commercial site of the advertiser 140, and the purchase page of a specific product provided by the commercial site may be exposed to the user 130.

That is, the search server 110 of the fee charging system 100 provides the user 130 with search information (ad information) searched by a predetermined search procedure, and the user 130 for specific search information (ad information). In response to the click of the serves to connect the user 130 to the commercial site of the advertiser associated with the search information (ad information).

User 130 has a user terminal for access to the fee charging system 100 of the present invention, by transmitting a search request to the search server 110 to a specific advertiser 140 or commercial items of the advertiser 140 It may mean an internet user who can receive information / data about the Internet. The user terminal maintains a connection state with the fee charging system 100 through a communication network such as the Internet, and displays one or more search information (advertisement information) searched by a search processing operation of the search server 110 on a predetermined screen. I can display it.

The advertiser 140 may mean, for example, a product seller or a shopping mall operator who operates a commercial site whose location is designated by a network address (eg, an IP address, a URL, a domain, etc.). A predetermined fee is paid to the operator of the system according to the sale of the product.

The fee charging system 100 does not calculate a fee (advertising cost) charged to the advertiser 140 based on the click on the search information (ad information), but only a click that provides a cause for the purchase of the actual product. By being calculated as a reference, it effectively prevents CPC abusing. Hereinafter, a detailed configuration of the fee charging system 200 of the present invention will be described with reference to FIG. 2.

2 is a view showing a specific configuration of a fee charging system according to an embodiment of the present invention.

The fee charging system 200 includes a search server 110, a purchase page providing means 210, a signal generation checking means 220, and a fee calculating means 230. In addition, the fee charging system 200 may include a search information database 120 for storing search information (advertisement information) corresponding to a keyword or a category.

First, the search information database 120 stores search information (advertisement information) registered by the advertiser 140 in correspondence with a keyword or category that causes extraction. The keywords or categories are selected and input from the advertiser 140 when registering search information (ad information) in the search information database 120. These keywords or categories are flexibly selected according to the promotion / marketing environment of the advertiser 140. Can be updated.

In addition, the search information database 120 may further include information about a fee rate to be multiplied by the price of the actually purchased product in the fee calculation by the fee calculation means 230 to be described later. The fee rate is flexibly adjusted by the operator of the system in consideration of the popularity of the received keyword or category, the exposure degree of search information corresponding to the keyword or category, the click degree of search information (advertisement information) corresponding to the keyword or category, and the like. You can decide. In addition, the operator of the system may update the fee rate of the search information database 120 from time to time in consideration of the system environment.

3 is a view for explaining an example of the configuration of a search information database according to the present invention.

The search information database 120 stores search information corresponding to a keyword or category, and stores a fee rate set for the keyword / category in association with each of the corresponding search information (advertisement information). The search information (advertisement information) may include name information, summary information, and the like of a commercial site for promoting the commercial item of the advertiser 140 or the advertiser 140.

In the search information database 120 of FIG. 3, as an example of the contextual advertisement, advertisement information in which the category of the content information is extracted is stored. For example, the proximity information of the content information is stored in correspondence with the advertisement information. Of course, various elements such as advertisement information can be stored.

3 illustrates a search information database 120 that stores search information (advertisement information) created by the advertiser KTF DMB in response to the keyword 'DMB phone'. In addition, the search information database 120 of FIG. 3 stores the search information of the advertiser 'KTF DMB' and the category 'DMB', and identifies the content of the content information to be exposed to the user 120 as the category 'DMB'. If so, provide an environment to extract the search information (ad information) of the advertiser 'KTF DMB'.

In addition, the search information database 120 of FIG. 3 may include a fee rate '0.4%' set for the keyword 'DMB phone' and the category 'DMB' corresponding to the search information (ad information) of the advertiser 'KTF DMB'. . Therefore, the fee calculation means 230 to be described later provides an environment that can identify the information on the fee rate to be multiplied to the purchase price information of the actual product made when the fee for the advertiser 140 is determined. For example, when the purchase price of the product that has been purchased in relation to the search information (ad information) of the advertiser 'KTF DMB' is '500,000 won', the fee calculation means 230 is configured to perform the search from the search information database 120. The fee rate '0.4%' corresponding to the search information (ad information) may be identified, and '2,000 won', which is the product of the fee rate '0.4%' and the purchase price '500,000', may be determined as the fee for the purchase. .

The commission rate set for a keyword or category may be a rate determined to be optimal for determining a fee, for example, the average purchase price of a product made in connection with the keyword / category, the closing rate of the product, and the profit or loss at a specific purchase price The operator of this system can set the flexibility in consideration of the divergent fee rate.

That is, the search information database 120 stores a keyword or category as a cause for extracting specific search information in correspondence with each search information (advertisement information).

In the keyword advertisement, the search server 110 searches for the search information corresponding to the input keyword in the search information database 120 and exposes the search information to the user 120 through the search page. In addition, the search server 110 identifies a category of content information to be exposed to the user 120 through a predetermined process in the contextual advertisement, and searches the search information database 120 for advertisement information corresponding to the identified category. In addition, the content information may be exposed to the user through a search page.

The purchase page providing means 210 provides the purchase page to the user 130 according to the selection of the user 130 for the searched search information (advertisement information). That is, the purchase page providing means 210 is a purchase page supported by a commercial site of search information (ad information) clicked by the user 130 among search information (ad information) exposed by the search processing of the search server 110. Serves to provide the user 130. The fee charging system 200 of the present invention does not calculate the fee according to the click of the search information (ad information) to the advertiser 140 in order to achieve the object of the present invention that suppresses CPC abusing.

The purchase page may include detailed information about a commercial item associated with search information (advertisement information), and the user 130 may perform a predetermined purchase procedure on the user 130 who intends to purchase the commercial item. The commercial item sales to

In addition, the purchase page providing means 210 may transmit identification information for identification of a search page related to the search of the search information (ad information) to the provided purchase page. The identification information may refer to information that allows the user 130 provided with the purchase page to identify in which search page the mediation page (or the advertiser 140).

For example, when the user 130 clicks on the search information 'KTF DMB phone' exposed on the search page of the search server 'Naver' according to the input of the keyword 'DMB phone', the purchase page providing means 210 may search information. As a purchase page supported by a commercial site 'KTF' associated with 'KTF DMB', identification information regarding the search server 'naver' may be transmitted. Accordingly, when the user 130 substantially purchases a product through the purchase page, the purchase page uses the previously transmitted identification information to inform the user of information about a signal (sales completion signal) generated in connection with the purchase completion. Can be sent to the search server 'Naver'.

The signal generation checking unit 220 checks the sale completion signal generated in the purchase page according to the completion of the sale of the product to the user 130. For example, the purchase page provides the user 130 with detailed information about the commercial item (commodity) related to the search information (advertisement information), and purchases the commercial item (commodity) to the user 130 who wishes to purchase. At the end of the actual purchase procedure, the sale completion signal may be generated. Subsequently, the signal generation checking unit 220 may receive information related to the generated sale completion signal from the purchase page using the previously transmitted identification information. The procedure for purchasing a commercial item (commodity) in the purchase page may follow a procedure for purchasing a product in a normal internet shopping mall, and a detailed description thereof will be omitted.

The commission calculating means 230 calculates a fee to be charged to the advertiser 140 associated with the search information (ad information) in conjunction with the confirmation of the sale completion signal. That is, the commission calculation step 230 calculates a fee to be charged to the advertiser 140 in consideration of the purchase price information of the commercial item in which the actual purchase is made according to the confirmation of the completion signal of the sale. As described above, in the calculation of the fee, the fee calculation unit 230 may calculate the fee by multiplying the fee rate set to the purchase price of the commercial item that is actually sold to the user 130.

Subsequently, the fee charging system 200 of the present invention may impose a fee calculated for the click of the search information (ad information) related to the actual purchase of the commercial item to the advertiser 140 of the corresponding search information (ad information). Therefore, the problem caused by CPC abusing can be effectively suppressed.

4 is a diagram illustrating an example of a fee calculation according to the present invention in a keyword advertising environment.

In FIG. 4), the user 130 inputs the keyword 'DMB phone' in the keyword input field of the search page supported by the search server 'Naver', and the user inputs the keyword 'DMB phone' from the search information database 120 through a predetermined search process. The searched information 'KTF DMB', 'Interpark DMB', and the like are arranged in a predetermined screen area 'sponsored link' to be exposed to the user 130.

4 ii) illustrates a purchase page provided in connection with the search information 'KTF DMB' selected by the user 130 from the exposed search information. In the purchase page of ii) of FIG. It contains detailed information on commercial items related to search information 'KTF DMB', including 'purchasing price information' of '500,000 won'.

In FIG. 4B, a process of calculating a fee to be charged to the advertiser 140 of the search information 'KTF DMB' by the fee calculating means 230 of the fee charging system 200 is illustrated. That is, the fee calculation means 230 identifies the fee rate '0.4%' of the keyword related to the search information 'KTF DMB' selected by the user 130 in the search information database 120 of FIG. The purchase price information of '500,000 won' may be calculated by multiplying the fee rate '0.4%' identified above to calculate the fee '2,000 won' to be charged to the advertiser 140.

Therefore, according to the present invention, a fee is charged only for clicks directly related to the actual purchase in the CPC charging method, which charges a fee according to the user 130's click on the search information. By changing to a CPP charging method, the abusing problem of the CPC can be effectively suppressed.

5 is a diagram illustrating an example of calculation of a fee according to the present invention in a contextual advertisement environment.

In (i) of FIG. 5, the category “DMB” is identified through the content information “Terrestrial DMB phone Europe goes” provided to the user 130 by the search server “Naver”, and the advertisement corresponding to the identified category “DMB” is identified. An example of searching for information 'interpark DMB', 'cyn slim phone', and the like in the search information database 120 of FIG. The searched advertisement information 'interpark DMB', 'cyn slim phone' and the like are arranged on the advertisement page included in the search screen, and are exposed to the user 130 through the search screen together with the content information 'terrestrial DMB phone goes to Europe'. have.

5 ii) illustrates a purchase page provided in connection with the advertisement information 'interpark DMB phone' selected by the user 130 from the exposed advertisement information. The purchase page of ii) of FIG. It contains detailed information on commercial items related to the advertising information 'Interpark DMB Phone', including 'Price of 682,000 won'.

In FIG. 5), a process of calculating a fee to be charged to the advertiser 140 of the advertisement information 'interpark DMB phone' by the fee calculating means 230 of the fee charging system 200 is illustrated. That is, the fee calculating means 230 identifies the fee rate '0.5%' of the category related to the advertisement information 'interpark DMB phone' selected by the user 130 in the search information database 120 of FIG. The fee '3,410 won' to be charged to the advertiser 140 may be calculated by multiplying the fee rate '0.5%' by the purchase price information '500,000 won' of the product.

Therefore, according to the present invention, the fee is charged only in the contextual advertisement, and only the click is directly associated with the actual purchase in the CPC charging method, which was charged according to the user 130's click on the advertisement information. By changing to a CPP charging method, the abusing problem of the CPC can be effectively suppressed.

Hereinafter, as another embodiment of the present invention, the number of occurrences of the sale completion signal is counted for a predetermined period, and the total charges based on the counted number are calculated and charged to the advertiser 140 collectively.

To this end, the fee charging system 200 of the present invention may further include a counting means 240 for accumulating and counting the number of times the sale completion signal is generated during the selected period. That is, the counting unit 240 serves to count the number of times the sale completion signal is checked for the specific search information during the period. For example, when the signal generation confirming means 220 confirms the sale completion signal generated as the actual purchase is made in relation to the search information 'KTF DMB', the counting means 240 may determine the search information 'KTF DMB'. The number of signal checks can be accumulated and counted for a predetermined period.

Subsequently, the fee calculating unit 230 multiplies the total fee obtained by multiplying the fee (the fee to be charged at the time of confirming the completion of the sale signal) or the set fee, multiplied by the pre-calculated number of signal checks counted after the elapse of the selected period. Charge).

In the above-described example, if the number of signal checks accumulated in relation to the search information 'KTF DMB' during April is assumed to be '100 times', the fee charging system 200 calculates the fee '2,000 won' as calculated in FIG. The total fee of '200,000 won' may be calculated by multiplying the signal confirmation number '100 times' by'. Accordingly, the fee billing system 200 may provide an environment in which billing fees may be collectively processed by the advertiser 140.

In addition, at the time when the total fee is charged, the counting unit 240 resets the number of signal checks for the search information 'KTF DMB' to 0 to prepare for the accumulated count of the number of signal checks during the next period.

Therefore, according to the present invention, by eliminating the abusing of the CPC and by providing an environment in which the billing to the advertiser 140 is performed periodically and collectively, eliminating the hassle of charging a fee to the advertiser 140 every time a sale is made. can do.

Hereinafter, the workflow of the fee charging system 200 according to an embodiment of the present invention will be described in detail.

6 is a flowchart illustrating a specific example in which the fee charging method of the present invention is applied to keyword advertising.

The fee charging method according to the present embodiment may be performed by the fee charging system 200 described above.

First, the fee charging system 200 searches the search information in response to the keyword input (S610). This step (S610) is a process of exposing the search information of the advertiser 140 as a search page in response to a search request of the user 130.

That is, the fee charging system 200 for keyword advertising stores the keyword and the search information corresponding to the keyword in the search information database 120, and then searches the search information corresponding to the keyword which is input for a later search request. As a result, it can be extracted from the search information database 120.

In addition, the fee charging system 200 provides a purchase page to the user 130 according to the selection of the user 130 for the search information exposed to the search page (S620). This step (S620) is a process of providing the user 130 with a purchase page associated with the commercial item of the search information selected by the user 130 among the search information exposed on the search page. In this case, the fee billing system 200 may suppress an excessive charge of the advertising cost by malicious abusing by not charging the advertiser 140 with a fee according to the click of the search information.

Next, the fee charging system 200 receives a sale completion signal generated in association with the sale of goods from the purchase page when the product is sold to the user 130 according to a purchase procedure supported by the purchase page (S630). This step (S630) is a process of purchasing a product to the user 130 in accordance with the product transaction in the normal Internet shopping mall, and confirms the sale completion signal generated from the purchase page at the time of purchase completion.

In the step S630, the fee charging system 200 transmits identification information for identification of a search page related to the search of the search information to the provided purchase page. Accordingly, it is possible to provide an environment in which the purchase page transmits information related to generation of the sale completion signal to the search page using the received identification information. For example, under the condition that a purchase page of search information 'KTF DMB' is provided to the user 130 through 'Naver', which is a search server, the 'Naver' transmits the identification information 'broken through Naver' to the purchase page. Can be. Accordingly, after the product purchase to the user 130 is made, the purchase page may transmit information related to 'product purchase through the neighbor' to the 'naver' (see ii of FIG. 4).

Thereafter, the fee charging system 200 calculates a fee to be charged to the advertiser 140 related to the search information in association with the reception of the sale completion signal (S640). This step (S640) is a process of calculating the advertisement information in consideration of the purchase price information included in the purchase page, by effectively calculating the fee to be charged to the advertiser 140 for the clicks leading to the actual purchase to effectively suppress the aggregation of the CPC Create an environment where you can The calculated fee may be charged to the advertiser 140 in real time or at a later time.

Therefore, according to the present invention, the fee is charged to the advertiser 140 according to the actual purchase, thereby preventing the abusing of the CPC that may be caused by the cost per click.

7 is a flowchart illustrating a specific example in which the fee charging method of the present invention is applied to contextual advertising.

The fee charging system 200 identifies the advertisement information corresponding to the content information and exposes it to the user 130 together with the content information (S710). In operation S710, for example, a category of the content information to be provided to the user 130 may be identified, and the advertisement information corresponding to the identified category may be searched in the search information database 120 to search for the user information together with the content information. It is a process to expose to

In addition, the fee charging system 200 provides a purchase page to the user 130 according to the user's selection of the exposed and advertisement information (S720). This step S720 is a process of providing the user 130 with a purchase page associated with the commercial item of the advertisement information selected by the user 130 among the advertisement information exposed on the search page (or search screen). In this case, the fee billing system 200 may suppress an excessive charge of the advertisement cost by malicious abusing by not charging the advertiser 140 with a fee according to the click of the advertisement information.

Next, the fee charging system 200 receives a sale completion signal generated in association with the sale of goods from the purchase page when the product is sold to the user 130 according to a purchase procedure supported by the purchase page (S730). This step (S730) is similar or identical to the above-described step (S630) of FIG. 6 and a detailed description thereof will be omitted.

Thereafter, the fee charging system 200 calculates a fee to be charged to the advertiser 140 related to the advertisement information in association with the reception of the sale completion signal (S740). This step (S740) is a process of calculating the advertising information in consideration of the purchase price information included in the purchase page, by efficiently calculating the fee to be charged to the advertiser 140 for the clicks leading to the actual purchase to effectively suppress the abusive CPC Create an environment where you can The calculated fee may be charged to the advertiser 140 in real time or at a later time.

Therefore, according to the present invention, the fee is charged to the advertiser 140 according to the actual purchase, thereby preventing the abusing of the CPC that may be caused by the cost per click.

In addition, according to the present invention, since the revenue generated revenue is generated, if the purchase price of the actually purchased product is expensive, the system operator can obtain a high commission profit proportional thereto.

In addition, according to the present invention, due to the conventional cost-per-click (CPC) method that had to charge a fee for the uncertain advertising effect, small and medium advertisers who were hesitant to adopt keyword advertising or contextual advertising as an advertising technique, the actual purchase By only charging for the clear advertising effect according to the keyword advertising or contextual advertising can be encouraged to adopt more aggressive advertising techniques.

According to another embodiment of the present invention, the fee charging system 200 accumulates the signal confirmation number for which the sale completion signal is confirmed for a predetermined period of time for a specific search information. There may be a method of calculating and charging the total fee corresponding to the cumulative counted signal confirmation number 140.

Accordingly, the fee billing system 200 eliminates the trouble of deducting a fee (advertising cost) to the advertiser 140 every time a purchase is completed, and charges the fee collectively at a predetermined point in time so that the fee processing management is performed. It can be made easier.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, local data files, local data structures, or the like, alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a local data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

As can be seen from the above description, according to the present invention, in the CPC charging method in which the fee is charged according to the user's click on the search information or the advertisement information, the fee is charged to the click directly related to the actual purchase. By changing to a CPP charging method that charges only a fee, it is possible to provide a fee charging method and a fee charging system that effectively suppresses the CPC abusing problem.

In addition, according to the present invention, due to the CPC billing method that had to charge a fee for the uncertain advertising effect, the small and medium advertisers who were hesitant to adopt keyword advertising or contextual advertising as an advertising technique, the clear advertising effect according to the actual purchase It is possible to provide a fee billing method and a fee billing system that induces only the billing for the keyword advertising or contextual advertising to be more actively employed as an advertising technique.

In addition, according to the present invention, by calculating the fee to be charged to the advertiser in consideration of the selling price of the actual traded goods, the commission to the system administrator to obtain a high commission profit proportional to the purchase price of the actual purchased goods A charging method and fee charging system can be provided.

In addition, according to the present invention, by providing an environment that allows billing to the advertiser periodically and collectively with the suppression of CPC abusing, a fee billing method for eliminating the hassle of billing the advertiser for each time the sale is made and A fee charging system can be provided.

Claims (11)

In fee charging method, Providing an associated purchase page according to a user's selection of search information arranged on the search page by the search procedure; Receiving a sale completion signal from the purchase page when the product is sold to the user by a purchase procedure supported by the purchase page; And Calculating a fee to be charged to an advertiser of the search information in connection with receiving the sale completion signal; Fee charging method comprising a. The method of claim 1, The step of providing a purchase page, Transmitting identification information for identification of the search page to the provided purchase page, And the purchase page transmits the information related to the generation of the sale completion signal to the search page using the received identification information. The method of claim 1, The step of calculating the fee to be charged to the advertiser, Calculating the fee in consideration of purchase price information included in the purchase page; Fee charging method comprising a. The method of claim 1, Counting the number of times the sale completion signal is confirmed for a predetermined period of time for specific search information; And Calculating a total sum of fees multiplied by the calculated fee after the elapsed time period; Fee charging method characterized in that it further comprises. The method of claim 1, The search procedure, Maintaining a search information database storing a keyword and search information corresponding to the keyword; And Extracting search information corresponding to the input keyword from the search information database; Fee charging method characterized in that to perform. In fee charging method, Identifying advertisement information corresponding to content information to be exposed to a user and exposing the content information to the user together with the content information; Providing an associated purchase page according to the user's selection of the exposed advertisement information; Confirming a sale completion signal generated from the purchase page in connection with the sale of the product when the product is sold to the user by a purchase procedure supported by the purchase page; And Computing a fee to be charged to the advertiser of the search information in conjunction with the confirmation of the sale completion signal Fee charging method comprising a. A computer-readable recording medium having recorded thereon a program for executing the method of any one of claims 1 to 6. In the fee charging system, Purchase page providing means for providing an associated purchase page according to a user's selection of the search information arranged on the search page by the search procedure; Signal generation checking means for receiving a sale completion signal from the purchase page when a product is sold to the user by a purchase procedure supported by the purchase page; And Commission calculation means for calculating a fee to be charged to an advertiser of the search information in association with receiving the sale completion signal; Fee charging system comprising a. The method of claim 8, The purchase page providing means transmits identification information for identification of the search page to the provided purchase page, The purchase page is a fee charging system, characterized in that for transmitting the information related to the generation of the sale completion signal using the received identification information to the search page. The method of claim 8, And the fee calculation unit calculates a fee by considering the purchase price information included in the purchase page. The method of claim 8, Counting means for counting the number of times that the sale completion signal is confirmed for a predetermined period of time for the specific search information, And the fee calculation unit calculates a total sum of the fees multiplied by the calculated fee after the elapse of the period.

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