KR20070105513A - Mobile communication terminal, system and method for receiving contents message according to preference type - Google Patents

Abstract

A system for receiving a content message and a method for receiving the content message by using the same are provided to naturally receive feed-back information of a user for an advertisement message and analyze the preference of the user, thereby providing contents suitable for the user. A system for receiving a content message includes a mobile terminal(200), a mobile communication network(110), and a server. The mobile terminal(200) includes a radio circuit part and a feed-back part which receives a message including link information from the radio circuit part and transmits feed-back information according to the selection of link information and the reception confirmation of the message. The mobile communication network(110) receives the feed-back information from the mobile terminal. The server receives the feed-back information from the mobile communication network, analyzes the feed-back information, creates corresponding contents according to preference, and transmits a specific message including the contents to the mobile terminal.

Description

Mobile communication terminal, system and method for receiving contents message according to preference type}

1 is a diagram illustrating a network configuration for receiving a content message according to a preference according to an embodiment of the present invention.

2 is a system configuration diagram of a mobile communication terminal for receiving a content message according to a preferred embodiment according to the present invention.

3 is a sequence diagram illustrating a process of receiving a content message according to a preference according to an embodiment of the present invention.

4 is a flowchart illustrating a feedback process of a preference according to an embodiment of the present invention.

5 is a diagram illustrating an example of a configuration of a Protocol Date Unit (PDU) of URL-reply according to an embodiment of the present invention.

The present invention relates to a mobile communication terminal for receiving a content message corresponding to a user's preference through a message, and a method and system for receiving a content message.

Mobile communication terminals usually use voice calls, but it has become common to send and receive text messages using short message service (SMS). Therefore, an advertisement method for loading an advertisement information necessary for a text message and sending it to a mobile communication terminal has emerged.

However, when the text message transmission method is used, a large number of text messages are randomly transmitted, so that a user may receive a text message that is not needed.

The improvement was to investigate the information required by the user and provide text messages according to their preferences. In other words, in order to investigate the user's preference, the user sends a text message including the specific code of the advertisement to the user, and the user directly inputs the specific code into the text message or MMS (Multimedia messaging service).

However, according to this method, it is developed under the assumption that the user gives a direct feedback on the received message, and there is a blind spot that it is not convenient for the target marketing because the user cannot know the preference when the user does not respond.

SUMMARY OF THE INVENTION The present invention has been made in an effort to provide a mobile communication terminal, and a method and a system for efficiently performing target marketing by analyzing user preferences through user feedback.

To achieve the above object, the present invention provides a mobile communication terminal including a wireless circuit unit and a feedback unit receiving a message containing link information from the wireless circuit unit and transmitting feedback information according to acknowledgment or link information selection of the message. .

In addition, the mobile communication terminal further includes a display unit for displaying a message.

In another aspect, the present invention provides a method for receiving a content message, comprising: receiving a first message containing link information; and transmitting feedback information according to acknowledgment of the first message or selection of link information. do.

At this time, after the transmission of the feedback information, the method may further include performing an analysis according to the feedback information and transmitting a second message including corresponding content according to the preference according to the analysis.

In another aspect, the present invention, the mobile communication terminal described above, the mobile communication network receiving the feedback information from the mobile communication terminal, receiving the feedback information from the mobile communication network to analyze the feedback information to generate the corresponding content according to the preferences It provides a content message receiving system comprising a server for transmitting a specific message comprising the same to the mobile communication terminal.

Here, the link information may be at least one of a telephone number, a URL (Uniform Resource Locator), an email, an account number, and a blog.

In addition, the feedback information is a PDU (Protocol Data Unit) structure according to the Open Mobile Alliance (OMA) MM1 protocol. The link information selection represents a strong preference and the acknowledgment represents a simple preference.

In addition, the messages may be messages such as Multimedia Messaging Service (MMS) or email.

Therefore, the user's feedback on the advertisement message is naturally made, and by analyzing the preferences, it is possible to effectively perform the target marketing by selectively providing the content suitable for the user.

Hereinafter, with reference to the accompanying drawings will be described in detail an embodiment according to the present invention.

1 is a diagram illustrating a network configuration for receiving a content message according to a preference according to an embodiment of the present invention. Referring to the drawings, a mobile communication terminal 200 capable of transmitting or receiving a message, a mobile communication network 110 wirelessly connected to the mobile communication terminal 200 to relay a message, and a message server for processing a message ( 120, and the analysis server 130 for analyzing the user's preferences from the message.

Referring to the configuration, the mobile communication terminal 200 is generally known mobile phones, PDAs, but this is only an example for understanding, it is connected to the message server 120 through the mobile communication network (110). Of course, the mobile communication network 110 includes a base station, a base station controller (BSC), a home location register (HLR), a visit location register (VLR), and a mobile station. Mobile switching center (MSC) or the like. Since these components are already well known, additional descriptions will be omitted for easy understanding of the present invention.

In addition, although the terminal 100 is described as being connected to the mobile communication network 110 using wireless communication, it is also possible to connect to the mobile communication network 100 using satellite communication (not shown). In addition, the mobile communication network 110 may also be a communication network such as a Global System for Mobile Communication (GSM) network, a Universal Mobile Telecommunications System (UMTS) network, a General Packet Radio Service (GPRS) network, or the like.

Therefore, the mobile communication terminal 200 may transmit a message or voice data through the mobile communication network 110, and may receive data from another counterpart. Among these messages, a message such as a short message service (SMS), an e-mail, a multi-media message service (MMS), or the like may be used, but one embodiment of the present invention will be described with reference to the MMS. In addition, a diagram showing a system configuration of the mobile communication terminal 200 for transmitting and receiving such a message is shown in FIG. This will be described later.

The message server 120 receives a message from the mobile communication terminal 200 or transmits a message to the mobile communication terminal 200 and manages a message history. Therefore, a content message (which can be defined as a message containing content for convenience), which is an embodiment of the present invention, is generated and transmitted to the mobile communication terminal 200. Of course, in order to transmit such a content message, a general advertisement message is also sent to check the preference.

As the user confirms or selects an advertisement message transmitted to the mobile communication terminal 200, the analysis server 130 receives feedback information, extracts a preference from this information, and sends a corresponding content message based on this. Of course, for this purpose, a database containing personal information and historical data is provided. Therefore, the personal information may be the user's age, residence, hobby, telephone number, etc., and the historical data may be a site visited by the user.

In the embodiment of the present invention, the message server 120 and the analysis server 130 are separately configured for convenience of understanding, but those skilled in the art will understand that it is possible to configure the message server 120 and the analysis server 130 as one. will be.

2 is a system configuration diagram of a mobile communication terminal for receiving a content message according to a preferred embodiment according to the present invention. Referring to FIG. 2, the mobile communication terminal 200 includes a control unit 205, an input unit 210, a display unit 220, a memory unit 230, a feedback unit 240, and a wireless circuit unit 250.

The controller 205 controls functions implemented in the mobile communication terminal and processes data and signals with other components. Therefore, when the user confirms the transmitted advertisement message, it feeds it back to the server. Of course, in one embodiment of the present invention, the feedback unit 240 is separately disposed for easy understanding, but is not limited thereto.

Input unit 210 is a digit button (0-9), a special key button (*, # ....) used as an input in the mobile communication terminal, a letter key button engraved with the Korean alphabet or alphabet, functions to perform the function It is composed of a key button, and serves as an interface for transmitting a user's instruction to the controller 205.

The display unit 220 may be formed of a display device such as a liquid crystal display (LCD), an organic light emitting diode (OLED), a touch screen, and the like, and may be controlled by mobile communication under the control of the controller 205. Displays the menu screen selected by the terminal user, the execution screen, and the result screen.

The memory unit 230 may be configured as a storage device such as a flash memory, a RAM, an electrically erasable programmable read only memory (EEPROM), or the like. Therefore, an operating system (OS), software, and the like for operating the terminal are stored.

Of course, when the advertisement message is received and the user confirms it, the program and the data including the algorithm for transmitting the feedback to the server are stored.

The radio circuit unit 250 performs a function of transmitting or receiving a message. In addition, a telephone call or data sent by an external telephone is received through an antenna and transmitted to the control unit 205, or data stored in the memory unit 230 is transmitted. That is, transmission and reception of voice or text data and control data are controlled.

In addition, the terminal is provided with an audio conversion unit (not shown), etc., it is also possible to notify the user with a ringtone or voice when a message is transmitted. Of course, for this purpose, a speaker, a microphone, and the like are provided.

Next, a process for implementing a content message is possible according to the network and system configuration of FIG. 1 to FIG. 2 described above. 3 is a sequence diagram illustrating such an implementation process.

Referring to FIG. 3, a mobile communication terminal 200 receiving and feeding back an advertising message, a message server 120 sending an advertising message or a content message, and receiving and analyzing feedback from the mobile communication terminal 200 analyzes the content according to the analysis. Sequence diagram between the analysis server 130 for generating a message.

The message server 120 transmits an advertisement message to the mobile communication terminal 200 (a300). Of course, the advertisement message is preferably an MMS message that may include a Uniform Resource Locator (URL), but is not limited thereto. Any message that may include a URL may be applicable.

In addition, in an embodiment of the present invention, only the URL is described for ease of understanding, but a phone number, an email address, a blog, and the like may be included in the message as well as the URL. Therefore, the user can click on the message to link to the corresponding link information.

The mobile communication terminal 200 receives a message from the message server 120 through the mobile communication network 110 described in FIG. 1 (a310).

When the user reads the received message or clicks the URL included in the message, the mobile communication terminal 200 transmits the feedback information to the analysis server 130 (a320). The processing of this feedback information is shown in FIG. 4, which will be described later.

The analysis server 130 receives the feedback information and analyzes what content the user of the mobile communication terminal mainly uses (a330). In other words, when the user reads what kind of message sent from the sent message and checks which URL is clicked, the user's advertisement message is analyzed.

When the analysis of the feedback information is made, the analysis server 130 determines the content to be provided to the user based on the feedback information, generates a content message reflecting this, and transmits it to the message server 120 (a340). .

The message server 120 receives the content message from the analysis server 130 and transmits it to the corresponding mobile communication terminal 200 (a350). Of course, content messages can be MMS messages that include a URL. It is not limited to this, but e-mail and WAP MAIL can also be used.

 Of course, as described above, the feedback information may be performed by the message server 120 to generate the content message.

4 is a flowchart illustrating a feedback process of a preference according to an embodiment of the present invention. Referring to FIG. 4, the mobile communication terminal is placed in a standby mode until a telephone call request or operation by a user is performed. That is, the mobile communication terminal receives all system information to complete normal operation and then enters an idle state for receiving a paging channel.

In this standby mode, the advertisement message is transmitted from the message server 120 (step S400). Of course, the advertisement message can be received while the user is using the mobile communication terminal.

When an advertisement message is received, it is usually stored in an inbox and a list is displayed on the screen. Therefore, the user can select the inbox to select the corresponding advertising message. Of course, the user may not read.

Therefore, the mobile communication terminal checks whether the user has read the advertisement message (step S410).

If the user does not confirm, the feedback process does not proceed, and if the user confirms, the feedback process proceeds (step S420). That is, the mobile communication terminal 200 transmits "read-reply" as feedback information indicating that it has been read to the analysis server 130. For example, if the advertisement message is an MMS message and the user reads it, the response message is sent with a read-reply Protocol Data Unit (PDU) defined in the Open Mobile Alliance (OMA) MM1 protocol. That is, it becomes "M-read-rec.ind" as a field value in "read-reply PDU" and is transmitted to the analysis server 130. 5 is a diagram illustrating a format of a PDU, which is feedback information. FIG. 5 is a diagram showing an example of a PDU configuration of URL-reply indicating that a click is made when a URL in an advertisement message is clicked according to an embodiment of the present invention, or a PDU configuration example of read-reply is similarly applied.

In addition, the mobile communication terminal 200 checks whether the user checks the advertisement message and clicks on the URL included in the advertisement message (step S430). Of course, even in this case, if the user does not click this URL, the feedback process does not proceed, and if the user clicks the URL, the feedback process proceeds (step S440). The reason for this feedback process is to accurately grasp the user's preference. In other words, if the advertisement message is simply checked, it can be seen as a simple preference, and if a URL is clicked, the strong preference is shown.

Of course, this may be converted into a numerical value (for example, simple preference is 10 points, strong preference is 20 points, etc.) so that the analysis server 130 shown in FIG. .

Therefore, the mobile communication terminal transmits "URL-reply" as feedback information to the analysis server 130. For example, if the advertisement message is an MMS message and the user clicks on the URL in the MMS message, the PDU of the URL-reply is transmitted. A diagram showing such a URL-reply PDU structure is shown in FIG. This is described as follows.

The left term is a field name and includes X-Mms-Message-Type, Message-ID, and X-Mms-Click-Status. The right term is a field value corresponding to the left term and includes m-url-rec-ind, Message-ID-Value, and click status value, respectively.

That is, the URL-reply PDU is recognized as M-URL-rec.ind when the value of X-Mms-Message-Type is M-url-rec-ind as defined in the OMA MM1 protocol. It also checks whether the user clicks on the URL using X-Mms-Click_Status.

  As mentioned above, although this invention was demonstrated in detail using the preferable Example, the scope of the present invention is not limited to a specific Example, If the person who acquired the ordinary knowledge in this technical field, without departing from the range of this invention, It should be understood that many modifications and variations are possible. Therefore, the protection scope of the present invention will be preferably interpreted by the appended claims.

As described above, according to the present invention, the user's feedback on the advertisement message is naturally made, and thus, the target marketing can be effectively performed by selectively providing the content suitable for the user by analyzing the preference.

Claims (13)

A wireless circuit unit; And a feedback unit receiving a message containing link information from the radio circuit unit and transmitting feedback information according to acknowledgment of the message or selection of the link information. The method of claim 1, The message is a mobile communication terminal, characterized in that the message of MMS (Multimedia Messaging Service) or email. The method of claim 1, And a display unit for displaying the message. The method of claim 1, The link information is at least one of a telephone number, a URL (Uniform Resource Locator), an email, an account number, a blog.  The method of claim 1, The feedback information is a PDU (Protocol Data Unit) structure according to the Open Mobile Alliance (OMA) MM1 protocol, wherein the selection of the link information indicates a strong preference, and the acknowledgment indicates a simple preference. A mobile communication terminal of claim 1; A mobile communication network receiving feedback information from the mobile communication terminal; And a server configured to receive the feedback information from the mobile communication network, analyze the feedback information, generate a corresponding content based on a preference, and transmit a specific message including the content to the mobile communication terminal. The method of claim 6, The specific message is a content message receiving system, characterized in that the message of MMS (Multimedia Messaging Service) or email. The method of claim 6, The feedback information is a PDU (Protocol Data Unit) structure according to the Open Mobile Alliance (OMA) MM1 protocol, wherein the selection of the link information indicates a strong preference and the acknowledgment indicates a simple preference. Receiving a first message containing link information; And transmitting the feedback information according to the acknowledgment of the first message or the selection of the link information. The method of claim 9, Performing an analysis according to the feedback information; And transmitting a second message including the corresponding content according to the preference according to the analysis. The method of claim 10, The first message or the second message is a content message receiving method, characterized in that the message such as MMS (Multimedia Messaging Service) or email. The method of claim 9, The link information is at least one of a telephone number, a URL (Uniform Resource Locator), an email, an account number, a blog.  The method of claim 9, The feedback information is a PDU (Protocol Data Unit) structure according to the Open Mobile Alliance (OMA) MM1 protocol, wherein the selection of the link information indicates a strong preference and the acknowledgment indicates a simple preference.

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