KR20070092883A - System and method for pstn subscribers to use mutimedia messaging service - Google Patents

Abstract

A system and a method for supporting a multimedia messaging service of a fixed line phone subscriber are provided to increase the utilization of a fixed line phone and promote creation of benefit of fixed line phone subscribers. An MSC(Mobile Switching Center)(13) connects a call of a caller or a callee and transfers the phone number(origination number) of an origination terminal to an intelligent network based on destination triggering. An intelligent network service system(15) transfers the origination number to a subscriber terminal supporting an MMS(Multimedia Message Service) mapped to a destination number. A contents providing unit(17) transmits corresponding information previously registered by the callee to the origination terminal through an MMS according to an MMS request of the callee through the subscriber terminal.

Description

System and method for supporting multimedia messaging service of landline subscribers {System and method for PSTN subscribers to use mutimedia messaging service}

1 is a configuration diagram of an embodiment of a multimedia messaging service (MMS) support system for landline telephone subscribers according to the present invention;

2 is a flowchart of a first embodiment of a method for supporting a multimedia messaging service (MMS) of a landline telephone subscriber according to the present invention;

3 is a flowchart of a second embodiment of a method for supporting multimedia messaging service (MMS) of a landline telephone subscriber according to the present invention.

* Explanation of symbols on the main parts of the drawing

11: wireless communication terminal 12: MMS capable wired telephone

13 switchboard 14 landline telephone subscriber telephone

15: intelligent network service system 16: landline telephone subscriber PC

17: content providing server

The present invention relates to a multimedia messaging service support system for a landline telephone subscriber and a method thereof, and a computer-readable recording medium recording a program for realizing the method. More particularly, the present invention relates to a wired or non-use PC. If the caller wants to call the telephone subscriber to receive the location information or other information of the landline subscriber by the Multimedia Messaging Service (MMS), the information of the landline subscriber (location information or other advertisements). The present invention relates to a system for supporting a multimedia messaging service of a landline telephone subscriber, and a computer readable recording medium having recorded thereon a program for realizing the method.

In the present invention, the multimedia messaging service (MMS) refers to the location information of a landline telephone subscriber (for example, location information of a service company such as a restaurant) or other information (for example, promotion of a service company such as a restaurant (advertising). Information, etc.) through a message, and should be interpreted as a concept including a short message service (SMS), an enhanced messaging service (EMS), and the like.

At present, the communication means have diversified with the spread of the high-speed Internet and the development of communication technology. For example, beyond the voice communication method using wired and wireless telephones, the use of Short Message Service (SMS) / Enhanced Messaging Service (EMS) / Multimedia Messaging Service (MMS) is rapidly increasing, and companies are not only paying for communication fees. Also uses a lot of messengers. And young people in their 10s and 30s who are quick to adapt to the new trend are using these various communication methods appropriately for their life patterns.

However, in the case of SMS / EMS / MMS, the terminal inputs a message and transmits a phone number of a recipient, or sends a message after inputting a message from a messenger or a web page and entering a recipient's phone number. In addition, SMS / EMS / MMS reception can be confirmed in the terminal of the corresponding phone number, the reply is sent after inputting a message from the terminal, a messenger, a web page and the phone number of the person to receive again.

As such, when sending / receiving SMS / EMS / MMS, the recipient's phone number is required and can only be sent from a terminal capable of SMS / EMS / MMS. That is, it is possible to send SMS / EMS / MMS from an SMS / EMS / MMS capable terminal (such as a mobile phone) or a messenger or a web page, but SMS / EMS / MMS transmission is restricted from a wired telephone capable of SMS / EMS / MMS.

Therefore, when a caller calls a landline subscriber and wants the location information or other information of the landline subscriber (e.g., inquires about the location of a restaurant), the landline subscriber has his location information or other information. In order to provide the location information by using the Internet (E-mail) or fax, or had to explain the location directly over the phone for a long time.

The present invention has been proposed to solve the above problems, the caller to the landline subscribers using or not using a PC to receive the location information or other information of the landline subscribers to the multimedia messaging service (MMS) A system and method for supporting a multimedia messaging service of a landline telephone subscriber, which can send the information of the landline telephone subscriber (such as location information or other advertisements (advertisement information)) to the caller by MMS, and to realize the above method. Its purpose is to provide a computer readable recording medium having recorded thereon a program.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

A first embodiment (device) of the present invention for achieving the above object is, in a multimedia messaging service (MMS) support system, the caller of the calling party, the telephone number of the calling terminal (calling number) based on the incoming trigger Call relay means for transmitting a) to the intelligent network; An intelligent network service system for delivering the calling number to a subscriber station supporting MMS mapped to a called number; And information providing means for transmitting the information previously registered by the called party to the calling terminal through the MMS according to an MMS request of the called party through the subscriber station.

In addition, a second embodiment (apparatus) of the present invention is a multimedia messaging service (MMS) support system, comprising: call relay means for connecting a telephone call of an originating caller; An intelligent network service system for delivering a caller's telephone number (calling number) to information providing means when the called party's intelligent network is connected through the called terminal; And the information providing means for transmitting the information previously registered by the called party to the calling terminal through the MMS, in response to the MMS request of the called party through the intelligent network.

On the other hand, the first embodiment (method) of the present invention for achieving the above object is, in the multimedia messaging service (MMS) support method, when the caller of the caller, the telephone number of the calling terminal (calling) based on the incoming trigger Transmitting the number) to the intelligent network; Transmitting the calling number to the subscriber station supporting MMS mapped to the called number in the intelligent network; And according to the MMS request of the called party through the subscriber terminal, the content providing server characterized in that it comprises a step of transmitting the 'corresponding information previously registered by the called party' to the calling terminal to the MMS.

In addition, a second embodiment (method) of the present invention includes a method for supporting a multimedia messaging service (MMS), comprising: connecting a caller's telephone call; A service request step of transmitting a caller's telephone number (calling number) from the intelligent network to a content providing server when the called party's intelligent network is connected through the called terminal; And transmitting, by the content providing server, the corresponding information pre-registered by the called party to the calling terminal through the MMS according to the MMS request of the called party through the intelligent network.

On the other hand, the first embodiment (recording medium) of the present invention for achieving the above object is a calling terminal based on an incoming trigger when connecting a caller's telephone call to a multimedia messaging service (MMS) supporting system having a processor. A function of passing the telephone number (calling number) of the intelligent network; Transmitting the calling number to the subscriber station supporting MMS mapped to the called number in the intelligent network; And a computer-readable recording medium having recorded a program for realizing a function of transmitting, by an MMS, a corresponding information previously registered by the called party to the calling terminal in response to an MMS request of the called party through the subscriber terminal. To provide.

In addition, a second embodiment (recording medium) of the present invention includes a function of connecting a caller's telephone call to a multimedia messaging service (MMS) supporting system having a processor; A function of transmitting a caller's telephone number (calling number) from the intelligent network to a content providing server when the called party's intelligent network is connected through the called terminal; And a computer-readable recording medium recording a program for realizing a function of transmitting, by the content providing server, the corresponding information pre-registered by the called party to the calling terminal in response to the MMS request of the called party through the intelligent network. To provide.

The present invention provides wired subscribers with MMS services provided on the web or mobile phones, thereby increasing the value of wired telephones by incorporating contents into voice telephone-oriented wired telephones and providing specialized services to wired telephone subscribers. To help.

To this end, the present invention calls a landline telephone subscriber from a landline telephone provided with a mobile phone or MMS function to inquire location information or other information. The location information or other information of the MMS can be provided, and the landline telephone subscriber who does not use a PC can provide the location information or other information to the MMS by entering the calling number by connecting to the intelligent network with a specific number if he knows only the calling party's phone number. can do.

That is, in the present invention, when a caller calls a landline telephone subscriber who is using or does not use a PC and wants to receive the location information or other information of the landline telephone subscriber by MMS, the landline telephone subscriber transmits his information to the caller. The landline telephone subscriber using the PC receives the calling number from the PC and clicks the MMS Send button to provide the caller with the location information or other information of the landline telephone subscriber and uses the PC. After checking the caller's telephone number, the landline telephone subscriber accesses a specific intelligent network access number and inputs the caller's telephone number, thereby providing the caller with location information or other information of the landline telephone subscriber.

Therefore, according to the present invention, service providers such as restaurants, if the customer inquires the location of the restaurant using such a service, by providing the location information of the restaurant to the MMS to provide a specialized service to help customers find restaurants more easily. We can provide and contribute to increase in sales.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of a multimedia messaging service (MMS) support system for a landline telephone subscriber according to the present invention.

The multimedia messaging service (MMS) system of the landline telephone subscriber according to the present invention is based on the incoming trigger of the exchange 13 in order for the landline telephone subscriber using the PC 16 to provide his location information or other information to the MMS. Receives the caller's calling number to the PC 16, and prevents the landline subscriber from separately entering the caller's mobile number or the landline telephone number provided with the MMS function (first embodiment below), and does not use a PC. For subscribers of landline telephones, the user can provide his / her location information or other information to the MMS by accessing the intelligent network with a specific intelligent network access number, by entering the telephone number of the caller who wants to receive the information, or by being automatically transmitted by the incoming trigger function. (Second embodiment below).

First, in order to use a multimedia messaging service (MMS) support system of a landline telephone subscriber according to the present invention, a landline telephone subscriber must register a service. Therefore, the caller's telephone number (calling number) is based on the incoming trigger function during the call (including the initial call connection process) or immediately after the end of the call for the incoming call to the registered wired telephone subscriber. Is passed to. Here, the point of time when the call forwarding number is transmitted to the intelligent network service system 15 by the incoming trigger function is possible at any time during call establishment (first call connection process), during a call, or immediately after the call.

At this time, the landline telephone subscriber using the PC 16 registers his or her PC 16 IP address together so that the intelligent network service system 15 transmits the calling number to his PC 16 and is busy. Or immediately after the end of the call by clicking only the MMS transmission button on their PC (wired telephone subscriber PC 16) to the caller (MMS capable calling terminal (11 or 12) MMS) of their location information or promotion (advertisement) information It may be provided (first embodiment below). At this time, a plurality of caller numbers exist on the MMS transmission screen of the PC 16 (in the meantime, caller IDs received by landline telephone subscribers are arranged in call order), and among them, the desired caller ID is selected to select his / her location information or publicity ( Advertisement) information may be provided to the corresponding sender (MMS capable calling terminal 11 or 12) by MMS. In this case, when the incoming landline telephone subscriber requests the transmission of the MMS through the MMS transmission button on his PC 16, the caller's request (i.e., the location information or other promotion of the landline telephone subscriber) in the call process with the caller Advertisements) should be requested to MMS, so it will be at least busy or immediately after the call ends.

However, it is noted that the PC 16 of the wireline subscriber is not limited to the type of the terminal as long as data communication is possible through wired or wireless communication. Therefore, a terminal capable of transmitting MMS through a wired / wireless packet network (Internet, LAN, mobile communication network, wireless LAN, portable Internet, etc.) is sufficient.

First, a first embodiment of a multimedia messaging service (MMS) support system for a landline telephone subscriber according to the present invention is a caller (wireless communication terminal) to a landline telephone subscriber (a wireline telephone subscriber telephone 14) using a PC 16. (11) or when the MMS-enabled landline telephone 12 calls and requests the location information or other information of the subscriber of the landline telephone, the incoming call of the exchange 13 during the call (including the initial call connection process) or after the call is terminated. Since the origination number is transmitted to the wired telephone subscriber PC 16 through the intelligent network service system 15 based on the trigger, the wired telephone subscriber can transmit his or her own information (wired telephone) with a single click of a button on the PC 16 during or after a call. Location information of the subscriber (restaurant, etc.), promotion (advertisement) information, etc.) may be provided to the caller's wireless communication terminal 11 or the wired telephone 12 equipped with the MMS function.

To this end, looking at the configuration of the multimedia messaging service support system of the landline telephone subscriber, the caller connects the calling party's telephone call and the calling terminal based on the incoming call during the call (including the initial call connection process) or after the call ends (wireless communication). Switch 13 for delivering the telephone number (calling number) of the terminal (11) or MMS capable landline telephone (12) to the intelligent network service system 15, and 'MMS that supports the' MMS mapped to the called number MMS request of the called party through the intelligent network service system 15 for transmitting to the subscriber terminal (wired telephone subscriber PC) 16) and the subscriber terminal (wired telephone subscriber PC) 16) during or during a call. In accordance with the present invention, the information previously registered by the called party (location information of the wired telephone subscriber (restaurant, etc.), public information (advertisement), etc. to the calling terminal (wireless communication terminal 11 or MMS capable of MMS 12) by MMS. Controller to send The content providing server 17 is included.

On the other hand, the second embodiment of the multimedia messaging service (MMS) support system of the landline telephone subscriber according to the present invention provides a caller (wireless telephone subscriber) to a landline telephone subscriber (wired telephone subscriber telephone 14) that does not use the PC 16. When the communication terminal 11 or the MMS capable landline telephone 12 makes a call and requests location information or other information of the landline telephone subscriber, the landline telephone subscriber not using the PC 16 is busy (for example, During the call, press and hold the # button to automatically connect to the intelligent network service system 15, or after the call is terminated, access the intelligent network service system 15 with a specific intelligent network access number (for example, 1588-xxxx). By inputting a telephone number (calling number) (Example 2-1), the caller's wireless terminal 11 or his / her own information (location information of a landline telephone subscriber (restaurant, etc.), public information (advertisement) information, etc.) is sent. To landline phone with MMS function (12) It may provide.

At this time, incoming call to the specific network connection number (for example, 1588-xxxx) during the call (for example, automatically connected to the intelligent network service system 15 by pressing and holding the # button during the call) or after the call ends. When the subscriber accesses the intelligent network, the caller's telephone number (calling number) is automatically transmitted to the intelligent network service system 15 based on the incoming trigger of the switch 13 (Example 2-2). Even if the subscriber does not input the calling number separately, the information of the landline telephone subscriber (location information of the landline telephone subscriber (restaurant, etc.), promotion (advertisement) information, etc.) is loaded with the wireless communication terminal 11 of the caller or the MMS function. It may also be provided to the landline telephone 12. However, even in this case, for more reliable MMS transmission, it would be more desirable that the incoming number input process of the incoming landline telephone subscriber be preceded together when accessing the intelligent network.

To this end, looking at the configuration of the multimedia messaging service support system of the landline telephone subscriber, the exchange network 13 for connecting the caller's telephone call and the intelligent network by pressing and holding the # button during a call (for example, during a call) When the caller's intelligent network is connected through the called terminal (wired telephone subscriber phone 14) after the call is automatically connected to the service system 15), the caller's telephone number (called number) is transferred to the content providing server 17. In response to the intelligent network service system 15 and the MMS request of the called party, the called party transmits corresponding information (location information of a wired telephone subscriber (restaurant, etc.), public information (advertisement), etc.) to the MMS terminal (wireless communication). And a content providing server 17 for transmitting to the terminal 11 or the MMS-enabled wireline telephone 12.

The intelligent network service system 15 uses the intelligent network service system by pressing and holding the # button during a call (for example, during a call) through the incoming landline telephone subscriber through his or her called terminal (the wired telephone subscriber telephone 14). 15) automatically, or when the call is terminated by pressing a specific intelligent network access number (for example, 1588-xxxx) to access the intelligent network service system 15, the caller number automatically transmitted by the incoming call trigger from the switch 13 May be transmitted to the content providing server 17 to request MMS transmission (Example 2-2).

However, the intelligent network service system 15 uses the intelligent network service system by pressing and holding the # button during a call (for example, during a call) through the called landline telephone subscriber through his or her called terminal (wired telephone subscriber telephone 14). 15) or when a specific network access number (for example, 1588-xxxx) is pressed after the call is terminated, when the user accesses the intelligent network service system 15, the caller's telephone number (caller number) input directly from the called party is displayed. By transmitting to the provision server 17, MMS transmission can be requested (embodiment 2-1 above).

According to the first and second embodiments of the present invention as described above, a PC 16 to a caller who wants to receive location information or other information of a wired telephone subscriber who uses the PC 16 or a wireline subscriber who cannot use it. ), The landline subscriber can automatically receive the customer's telephone number (call number) to the PC 16 and provide his or her location information or promotion (advertisement) information to the MMS. Wireline subscribers who can not use can access the intelligent network with a specific intelligent network access number to enter the customer's telephone number to provide their location information or promotional (advertisement) information to the MMS.

2 is a flowchart of a first embodiment of a method for supporting a multimedia messaging service (MMS) of a landline telephone subscriber according to the present invention.

In the method for supporting a multimedia messaging service (MMS) of a landline telephone subscriber according to the first embodiment of the present invention, during a call (including an initial call connection process) or after a call is terminated (201), the switch 13 is based on an incoming trigger. When the calling number is transferred to the PC 16 of the 'wired telephone subscriber using the PC 16' through the intelligent network service system 15 (202, 203), the 'wired telephone subscriber using the PC 16' is called. After the end of the call or after the end of the call without inputting the calling number on the web site, the subscriber's location information or other promotional (advertisement) information, etc. to the content providing server 17 to the caller to send MMS (204), their information (wired) Location information, publicity (advertisement) information, etc. of a telephone subscriber (restaurant) can be provided to the caller's wireless communication terminal 11 or the landline telephone 12 equipped with the MMS function (205).

That is, when the wireless communication terminal 11 or the landline telephone 12 equipped with the MMS function makes a call to the 'wired telephone subscriber using the PC 16' (201), the switching network 13 is based on the incoming trigger based on the intelligent network. The calling party number is transmitted to the service system 15 (202). In this case, the time point at which the exchange 13 transmits the calling number to the intelligent network service system 15 by the incoming trigger function is possible at any time during the call or immediately after the call, as well as at the time of establishing the call (first call connection process). .

Thereafter, the intelligent network service system 15 transmits the calling number received from the switch 13 to the PC 16 of the landline telephone subscriber (203), so that the landline telephone subscriber provides MMS service on the web (PC 16). In order to provide information to the content providing server 17 in order to provide information (204), the content providing server 17 transmits the information of the wired telephone subscriber to the corresponding calling number (wireless communication terminal 11 or MMS capable wireline telephone 12). Location information, public information (advertisement information, etc.) of landline subscribers (restaurants, etc.) are provided to the MMS (205).

3 is a flowchart of a second embodiment of a method for supporting multimedia messaging service (MMS) of a landline telephone subscriber according to the present invention.

In the method of supporting a multimedia messaging service (MMS) of a landline telephone subscriber according to a second embodiment of the present invention, first, in a call process with the caller (301), the caller's request (that is, the location information or other promotion of the landline telephone subscriber) Check the caller's telephone number (calling number) (302).

Thereafter, during a call (for example, by automatically pressing and holding the # button during a call, the user is automatically connected to the intelligent network service system 15) or after the call is terminated, the 'wired telephone subscriber not using the PC 16' is connected to a specific intelligent network. Press the number (for example, 1588-xxxx) to access the intelligent network service system 15 (303), the phone number (calling number) to provide the location information or other promotional (advertisement) information of the landline telephone subscriber If input (304), the intelligent network service system 15 requests the sender MMS to the content providing server 17 (305), the location information of their information (wired telephone subscribers (restaurants, etc.), publicity (advertisement) Information, etc.) can be provided to the caller's wireless communication terminal 11 or the landline telephone 12 equipped with the MMS function (305).

That is, the wireless communication terminal 11 or the landline telephone 12 equipped with the MMS function makes a call to the landline telephone subscriber not using the PC 16, and the location information or other promotion (advertisement) information of the landline telephone subscriber. If requested (301), the landline subscriber checks the caller's telephone number (calling number) (302).

Subsequently, when the landline telephone subscriber accesses the intelligent network service system 15 using a specific intelligent network access number and inputs a caller's telephone number (calling number) (304), the intelligent network service system 15 provides information for providing an MMS service. By requesting to the content providing server 17 (at this time, the calling number is delivered to the content providing server 15) 305, the content providing server 17 is the corresponding calling number (wireless communication terminal 11 or MMS capable wireline telephone) (12)) provides information on the landline subscriber (location information of the wireline subscriber (restaurant, etc.), public information (advertisement), etc.) to the MMS (306).

However, the landline telephone subscriber is automatically connected to the intelligent network service system 15 during a call (for example, by pressing and holding the # button during a call) through his or her called terminal (the wired telephone subscriber telephone 14) or After the call is terminated, when a specific intelligent network access number (for example, 1588-xxxx) is pressed and the intelligent network service system 15 is connected, the calling party number automatically transmitted by the incoming trigger from the exchange 13 to the content providing server 17 is received. It is obvious that the MMS transmission may be requested.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily implemented by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

The present invention as described above, by connecting the MMS service with a landline telephone to enable the customer to easily use the information, not only can increase the convenience of the customer, but also increase the utilization of the landline telephone, the revenue generation of the landline telephone subscribers There is an effect that can be planned.

Claims (13)

In the multimedia messaging service (MMS) support system, A call relay means for connecting a caller's telephone call and transferring the caller's telephone number (caller number) to the intelligent network based on the incoming trigger; An intelligent network service system for delivering the calling number to a subscriber station supporting MMS mapped to a called number; And Information providing means for transmitting the information previously registered by the called party to the calling terminal in response to the MMS request of the called party through the subscriber station. Multimedia messaging service support system of a landline telephone subscriber. In the multimedia messaging service (MMS) support system, Call relay means for connecting a telephone call of the called party; An intelligent network service system for delivering a caller's telephone number (calling number) to information providing means when the called party's intelligent network is connected through the called terminal; And According to the MMS request of the called party through the intelligent network, the information providing means for transmitting the information previously registered by the called party to the calling terminal in MMS. Multimedia messaging service support system of a landline telephone subscriber. The method of claim 2, The intelligent network service system, During a call or after a call is terminated, when the called party's intelligent network is connected through the called terminal, the calling number transmitted from the call relay means is transmitted to the information providing means, and the MMS transmission request is made. Multimedia messaging service support system. The method of claim 2, The intelligent network service system, During a call or after a call ends, when the called party's intelligent network is connected through the called terminal, the calling party's caller transmits the calling number inputted to the information providing means to request MMS transmission. Support system. The method according to any one of claims 1 to 4, The calling terminal is a wired or wireless telephone terminal supporting MMS, And the called terminal is a general landline telephone terminal which does not support MMS. The method of claim 5, The information is, A system for supporting a multimedia messaging service of a landline telephone subscriber, comprising location information and / or advertisement (advertisement) information of the landline telephone subscriber. In the multimedia messaging service (MMS) support method, When the calling party's telephone call is connected, transmitting the telephone number (calling number) of the calling terminal to the intelligent network based on the incoming trigger; Transmitting the calling number to the subscriber station supporting MMS mapped to the called number in the intelligent network; And In response to the MMS request of the called party through the subscriber station, the content providing server transmits the corresponding information previously registered by the called party to the calling terminal as an MMS. Multimedia messaging service support method of a landline telephone subscriber comprising a. In the multimedia messaging service (MMS) support method, Connecting a telephone call of the called party; A service request step of transmitting a caller's telephone number (calling number) from the intelligent network to a content providing server when the called party's intelligent network is connected through the called terminal; And In response to the MMS request of the called party through the intelligent network, transmitting, by the content providing server, the corresponding information previously registered by the called party to the calling terminal as an MMS; Multimedia messaging service support method of a landline telephone subscriber comprising a. The method of claim 8, In the service request step, During a call or after a call ends, when the called party's intelligent network is connected through the called terminal, the multimedia messaging service of the landline telephone subscriber is transmitted to the content providing server by transmitting the calling number transmitted from the exchange based on the called trigger. Way. The method of claim 8, In the service request step, A method of supporting a multimedia messaging service of a landline telephone subscriber, characterized in that, when a caller's intelligent network is connected through the called terminal during a call or after a call, the calling number input from the called party is transferred to the content providing server. The method according to any one of claims 7 to 10, The calling terminal is a wired or wireless telephone terminal supporting MMS, The called terminal is a general landline telephone terminal that does not support MMS, The 'corresponding information pre-registered by the called party' includes a location information and / or promotion (advertisement) information of a landline telephone subscriber. In a multimedia messaging service (MMS) support system having a processor, A function of transmitting a telephone number (calling number) of a calling terminal to an intelligent network based on an incoming trigger when a call is connected to a calling party; Transmitting the calling number to the subscriber station supporting MMS mapped to the called number in the intelligent network; And In response to the MMS request of the called party through the subscriber station, the content providing server transmits the corresponding information previously registered by the called party to the calling terminal as the MMS. A computer-readable recording medium having recorded thereon a program for realizing this. In a multimedia messaging service (MMS) support system having a processor, Connecting a caller's telephone call; A function of transmitting a caller's telephone number (calling number) from the intelligent network to a content providing server when the called party's intelligent network is connected through the called terminal; And In response to the MMS request of the called party through the intelligent network, the content providing server transmits the corresponding information previously registered by the called party to the calling terminal as an MMS. A computer-readable recording medium having recorded thereon a program for realizing this.

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