KR20070005957A - The method of operation on shopping mall on internet - Google Patents

Abstract

A method for operating an online shopping mall is provided to realize correct/sure online EC(Electronic Commerce) with reduction of returned goods by making a buyer confirm actual goods before purchase with a camera, a VoIP(Voice of Internet Protocol), and a video conference solution. Various kinds of contents are displayed to a user terminal by operating a browser in response to an online shopping mall connection signal of a user. If the user enters the online shopping mall, a tree structure and a list are displayed by calling the goods corresponding to each category, and a video signal of the actual goods is displayed to the user terminal by responding to a signal for clicking a goods name or image(S30). Electronic settlement is performed by making the user input a delivery address and information including a credit card number in the response to a purchase request signal of the user(S70).

Description

How to Operate an Online Shopping Mall {THE METHOD OF OPERATION ON SHOPPING MALL ON INTERNET}

1 is a block diagram schematically showing the configuration of a system for implementing the present invention.

2 is a flowchart schematically illustrating a process of selling a product in an online shopping mall according to a preferred embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

10: user terminal 11: the camera

12: speaker 13: microphone

14: Internet phone 20: operating server

21: Member Information Department 22: Product Information Department

23: order processing unit 24: chat processing unit

30: shopping host terminal 31: camera

32: speaker 33: microphone

34: Internet Phone

The present invention relates to a method of operating an online shopping mall, and more specifically, to a computer user's product by incorporating a transaction process performed on the online shopping mall by combining or linking an online and offline environment including a wired and wireless environment. The present invention relates to an operation method of an online shopping mall with improved convenience of purchase.

In general, electronic commerce refers to the act of buying and selling goods by connecting to an internet communication network using a computer, and establishing an online shopping mall in a virtual space rather than a real space, and trading from a retail business that trades goods needed by individuals. It is widely used because all commercial activities are possible.

As described above, in an e-commerce transaction where an individual trades a necessary item, a buyer views a photo posted on an online shopping mall, that is, an Internet homepage, through a computer at home, and purchases the product without going directly to a store. Payment is mainly through online deposit or credit card number input.

However, in the conventional e-commerce through online shopping malls, it is difficult for the companies that operate the online shopping malls to check the real products of the goods by providing the list and the image of the goods only when the consumers are willing to buy online. Many users complained about the product after purchase, and accordingly, there was a problem in that a return was generated, which prevented accurate and reliable online e-commerce.

In addition, since the purchase is made according to the price of the product unilaterally determined by the seller, it also blocks the interesting element of bargaining in general offline commerce, which makes it difficult to differentiate the product from other online shopping malls. There was a problem.

In addition, in the case of products having various functions due to the characteristics of the online shopping mall, it is difficult to accurately describe the user, so that users cannot fully utilize the functions after purchase, and thus there is a problem in that reliability of the online shopping mall and products is deteriorated.

The present invention has been made to solve the above problems, the object of which is to use the camera, Internet phone (VOIP), video conferencing solution to enable the user to check the actual product before the purchase by reducing the return to accurate and reliable The present invention provides an operation method of an online shopping mall that enables online electronic commerce.

In addition, another object of the present invention is to provide a method of operating an online shopping mall that can induce an interest in purchasing a product and using a shopping mall by giving a feeling as if a user purchases at an offline shopping mall through a shopping host and a bargaining price. .

In addition, another object of the present invention is to enable the user to check the description and operation of the various functions of the product before the purchase from the shopping host, and to ask questions to improve the reliability of the online shopping mall and products To provide an operation method of the online shopping mall that can be.

According to a feature of the present invention for achieving the above object, a first process of entering a shopping mall by driving a browser to display various contents on a user terminal in response to a user's online shopping mall access signal;

When entering the shopping mall, the products are called by category, displayed in a tree structure and a list, and the user is asked to select, and the user receives a video signal of the actual product in response to a click signal of the name or image of the product to be purchased by the user A second process of displaying on the terminal; And

In response to a user's purchase request signal, a third step of requesting input of a delivery address and requesting a user to input information including a credit card number to perform an electronic payment is provided. .

In this case, according to an additional feature of the present invention, in the first process, a first step of requesting a login (LOGIN) to confirm whether the user is a member, and a user inputs an ID and a password. The second step of entering the member mode in which the discount function and the point accumulation are performed when the login is performed is preferably performed.

In addition, according to another additional feature of the present invention, in the second process, the camera, the speaker, the microphone, the Internet telephone, etc. to activate the user and the shopping host questions and answers about the function of the product through the chat And a second step in which the user and the shopping host negotiate the price of the product through chat.

The above object and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram briefly illustrating a configuration of a system for implementing the present invention, and FIG. 2 is a flowchart schematically illustrating a process of selling a product in an online shopping mall according to an exemplary embodiment of the present invention.

Referring to the accompanying drawings, the configuration of the system will be described with reference to FIG. 1. A user terminal 10 operated by a user who wants to purchase a product and an operation server 20 providing an online shopping mall are connected through a communication network. The server 20 is connected to a shopping host terminal 30 operated by the shopping host.

In this case, the communication network includes both a wired and wireless communication network, a telephone network, and an internet network.

In the above, the user terminal 10 is typically provided in a home or office, so that a computer capable of communicating can be used. The camera 11, the speaker 12, the microphone 13, and the Internet are used for chatting between the user and the shopping host. The telephone 14 is connected. In addition, the shopping host terminal 30 is also connected to the camera 31, the speaker 32, the microphone 33, the Internet phone 34.

Meanwhile, the operation server 20 includes various contents for providing an online shopping mall, and includes a member information unit 21, a product information unit 22, an order processor 23, a chat processor 24, and the like. In this case, the operation server 20 is further provided with a storage unit and a microcomputer for driving a program required for the operation of the overall online shopping mall, but a description thereof will be omitted since it is a typical configuration.

The member information unit 21 stores a variety of information such as names and addresses of members as a database DB, and the product information unit 22 stores a variety of information such as a product's function and price. Do this. In addition, when the user orders the goods, the order processing unit 23 processes functions such as generation of a delivery signal including electronic payment, and the chat processing unit 24 includes cameras 11 and 31 and speakers 12. , 32), as well as audio signals and video signals generated from the microphones 13 and 33, Internet telephones 14 and 34, as well as text signals input through a keyboard, etc., so that users and shopping hosts can communicate smoothly. It performs the function that makes it possible.

A process of selling a product in an online shopping mall through the system having the above configuration will be described with reference to FIG. 2.

When the user operates the user terminal 10 to access the online shopping mall, the operation server 20 drives a browser in response to the access signal so that various contents are displayed on the user terminal 10, and whether the user is a member. You will be prompted to log in to confirm. (See step S10)

In this case, when the user logs in by inputting an ID and password, the user enters the member mode in which the discount function and the points are accumulated. If the user does not log in, the user enters the guest mode. In this case, a non-member may be provided with a message to encourage membership, including membership benefits and advertisements. The member information obtained through this is stored in the member information unit 21 and it is possible to secure loyal customers.

On the other hand, when the entry into the shopping mall is made, the operation server 20 calls the products from the product information unit 22 by category, displays them in a tree structure and a list, and requests the user to select them. In this case, the cameras 11 and 31, the speakers 12 and 32, the microphones 13 and 33, and the Internet phones 14 and 34 connected to the user terminal 10 and the shopping host terminal 30 may be referred to. Are all activated.

When the user operates the user terminal 10 and clicks on the name or image of the product to be purchased, the video signal of the product called from the product information unit 22 is displayed on the user terminal 10 to request selection. (Refer to step S30) The user checks the shape of the product while rotating in three dimensions. In this case, the video signal is provided by photographing the actual product through a camera or the like.

When the user selects a product in the above process, the operation of the chat processing unit 24 is activated to enter the bargaining process of negotiating a price through chat. Of course, in this process, it is possible to provide an immediate purchase price for the user who does not like bargaining so that the fast progress can be made.

In the above process, the user and the shopping host ask and answer questions of the product functions through the cameras 11 and 31, the speakers 12 and 32, the microphones 13 and 33, and the Internet phones 14 and 34. Will be explained.

During the bargaining process, if the user wants to purchase the amount presented by the shopping host, the user operates the user terminal 10 and clicks the purchase request icon. (See step S50)

When the purchase request is made by the above operation, the user requests the input of the delivery address by the operation of the order processing unit 23 (see step S60), and requests the user to input various information necessary for payment including the credit card number. To enter the payment process. (See step S70)

When all of the above process is made and the product is sold, points are accumulated in the case of the member, and the corresponding purchase information is stored in the member information unit 21 together with the member information. (Refer to step S80) The stored member information may be used as a target marketing material for a new product release later.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, the operating method of the online shopping mall according to the present invention uses a camera, a VOIP, and a video conferencing solution so that the user can check the real product of the product before purchase, thereby reducing returns and accurate online It has the effect of enabling e-commerce.

In addition, through the shopping host and bargaining, the user can feel like buying in an offline shopping mall, which can induce interest in purchasing a product and using the shopping mall, thereby activating e-commerce and increasing sales of the shopping mall. It can be effective.

In addition, the user can check the description and operation of the various functions of the product before the purchase from the shopping host, it is possible to improve the reliability of the online shopping mall and the product by asking questions can be asked.

Claims (3)

A first step of entering a shopping mall by driving a browser to display various contents on a user terminal in response to a user's online shopping mall access signal; When entering the shopping mall, the products are called by category, displayed in a tree structure and a list, and the user is asked to select, and the user receives a video signal of the actual product in response to a click signal of the name or image of the product to be purchased by the user. A second process of displaying on the terminal; And A third step of requesting input of a delivery address in response to a user's purchase request signal and requesting the user to input information including a credit card number to perform electronic payment; Way. The method of claim 1, In the first process, a first step of requesting a login to confirm whether a member is a member, And a second step of entering a member mode in which a discount function and a point accumulation are performed when the user logs in by inputting an ID and a password. The method of claim 1, In the second process, a first step of activating a camera, a speaker, a microphone, an internet phone, and the like, allows a user and a shopping host to make a question and answer about a product's function through chat. And a second step in which the user and the shopping host negotiate the price of the product through a chat.

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