KR20060120771A - Internet shoppingmall and community operating knowhow, internet broadcasting, db - Google Patents

Abstract

A method for operating an Internet shopping mall and a community, interactive Internet broadcasting of each level, and a database thereof are provided to reduce repeated questions, and enable the shopping mall to increase sales and a purchase rate, and decrease a return rate by databasing the frequent questions and scheduling the broadcasting based on the level of the frequent questions. The community and the shopping mall perform the interactive broadcasting by making multiple channels for questioners. A database is constructed based on the questions received from a bulletin board and a telephone needed for members. The members communicate with other members in real-time. A customer opinion is attached to the interactive broadcasting through the telephone, a message, the bulletin board, chatting, an email, and a postal mail. Recognition is continuously increased by increasing broadcasting time with rediffusion of broadcasted contents.

Description

Internet shopping mall and community operation, interactive internet broadcasting and database by level {internet shoppingmall and community operating knowhow, internet broadcasting, db}

Description of drawing 1.

Let's assume that a shopping mall or community workforce does 16 tasks.

If a job takes 10 minutes at a time, let's assume that you are working for a total of 160 minutes.

As shown in the figure, you will do 6 or 60 minutes of your own work, while you will use Basic Questions 4 and 40 minutes, Beginner Questions 3 and 30 minutes, Intermediate Questions 2 and 20 minutes and Advanced Questions 1 and 10 minutes.

However, if you answer four basic questions at once, you save 30 minutes, and if you answer three beginner questions at once, you save 20 minutes. Will increase.

In this way, we aim to centralize work and provide live information directly to many people through interaction with viewers and listeners.

Internet broadcasting, DB

Shopping malls and communities lose a lot of time due to repetitive basic questions. At the mall, the buyer will call and ask the place of sale to get the product information. In this process, the buyers will continue to be different, but the retailer is wasting time repeatedly by repeating the same answer every day as the same question about product information continues.

Purchase questions in the mall are questions that are always asked through bulletin boards, telephones, and offline consultation.

"What is good?"

"What's a feature?"

"What are the features of A and B and its advantages and disadvantages?"

By repeating the most basic answers, the mall's workforce is deprived of time with the same phone call. If three people ask a similar question in one day, 20 people call a week, and they will answer the same answer 20 times.

The community, mainly through bulletin boards, also has problems with recurring questions.

Currently, the community is generally centered on bulletin boards, and the shopping mall consists of a general shopping mall that excludes the community and a shopping mall that combines the community.

The community is mainly going through a lot of questions and answers through the bulletin board, the shopping mall is coming and going mainly by phone, based on this is to collect a DB of questions and to broadcast a broadcast around people's questions.

1. Create people's questions in a number of relationships, such as Answer 1: Questioner 1: Answerer 1: Questioner 1: 1.

Typically, consumers and sellers make one-on-one phone calls when they call and ask a mall. The problem is that others keep asking the same questions. For example, if you are purchasing a product, we will have four levels of information about your product.

There are four levels of basic, beginner, intermediate, and advanced, and more beginners will have more questions and phone calls. Basically, the basics are 40%, beginner 30%, middle water 20%, and high water 10%.

If so, most people in the mall must answer the basics four times and beginners three times over the phone. If you are 100 buyers, you have to answer the basics 4 times and beginners 30 times.

Answer 1: This is why it is necessary to create a channel that generates a large number of questioners.The way to create such a question is to pre-write the answers to the questions frequently asked by the questioner and announce it to the shopping mall and the community to announce such answers through voice broadcasting. To listen.

This will reduce the basic questions by allowing people to hear voice announcements before they see and call you.

It is a good idea to have four questions asked at the appointed time and answer four times at a time.

This is the beginner's frequently asked questions to build a DB, through which you broadcast once at a certain time, so you have to answer four times, which ends with one answer.

In addition, if the contents of the broadcast and the schedule of the broadcast are announced, the number of people who listen to the broadcast without asking questions decreases the unnecessary manpower and maximizes the effect. You will see a powerful effect.

2. Attract the questions to the time the respondent wants.

Announcing the time on these channels will allow time for staff to focus on questions and consultations, resulting in more efficient work. By default, shoppers will call you at any time. However, this way you can drive the questioner in the time zone you want.

Beginners can answer questions at what time, and intermediates can answer at what time.

3. Internet broadcasts currently being broadcast in several places are unidirectional and unilateral.

Internet broadcasting, which is currently used in several places, is a unidirectional way of playing a recorded video only for product introduction. There is no two-way exchange with viewers. Internet broadcasting of the present invention is a difference between two-way broadcasting.

For example, www.dcinside.com, which is famous for the community of digital cameras, the Internet broadcast there only plays the recorded recordings.

However, in the present invention, the voice broadcast started with real-time Internet broadcasting is bidirectional because the listener can directly ask questions through the texts of the listener and the multi-phone, chat, message, and bulletin board.

In addition, if it starts with video broadcasting, the camcorder manual is difficult for the first-time viewers to follow, but those who can't follow while watching the videos coming out can receive two-way training through bulletin boards, messages, and telephone.

4. How to use additional video data ..

If the number of video lectures increases, it is possible to build a database of images.

If you do live broadcast two or three times a week, you will be re-broadcasted according to the concept of recorded broadcasting. The contents of the broadcast will be provided briefly to create a schedule.

5. Advertising between broadcasts

As people increase the number of listeners and viewers for voice and video broadcasts, they can place revenues at the beginning and end of the intermediary break, and at the end, thereby generating revenue and raising awareness of the company and other companies.

6. How to assemble a database ...

Creating a database is two ways that content creators can make their own knowledge and the two biggest ways to assemble a database from members.

There are two ways to collect from members: passive and active.

The passive thing is that in the case of a community, it analyzes and collects the question of the post generally, and in the case of the shopping mall, it analyzes the question that is asked by telephone. The active thing is to make a bulletin board where members can build a DB. For example, you operate a bulletin board that asks the operator, but the operator does not answer the bulletin board.

Through the bulletin board, people ask a question and answer the questions that are asked a lot in the question. You can assemble your database like this.

7. Online book and offline publishing system in the accumulated database

The product information, starting with the overview from the post, will have a publishing system from online books to publications based on people's questions.

8. Offline meetings ...

By holding a separate offline through the knowledge level of the pre-written people and the owner and the prospective purchaser, the shopping mall or community mainly organizes education-based offline meetings rather than friendly offline meetings.

We organize meetings every two or three districts in Seoul and meet in Daejeon, Daegu and Busan. This creates a kind of pyramid-based knowledge base.

Currently, the community is mainly related to the nature of meetings, but these offline meetings are mainly related to education, and off-group meetings are considered to be more effective.

In particular, in the case of offline meetings, training is divided into users who own the product and the prospective buyer. The reason is that the training of product owners and prospective buyers is different.

Therefore, this separate product education through the prospective purchaser raises the awareness of the shopping mall or community to maximize the purchasing effect.

9. How Community Works.

The solution described so far will be used as a community management method.

The present invention is intended to transmit information to the shopping mall and community more rigorously.

For example, in providing information about a product through a community, what is known as a review is primarily written and written. Secondary voice broadcasts are not provided by the community to provide product information. Tertiary video broadcasting will use two-way video broadcasting instead of the existing one-way, and as the members are educated, the members will know the level of their product education and will be led to the fourth level offline meeting.

The present invention is a repetitive question DB by making a repetitive question and matching the level of the repetitive question based on the answer to schedule the broadcast and broadcast schedule, to view the contents of the broadcast schedule and to listen to the broadcast without questioning other people To increase awareness with the viewers, increase the awareness of the community, increase the sales rate, lower the return rate of the product and increase the purchase rate.

It also helps the purchaser easily adapt to the product.

In addition, the information providing organizers such as shopping malls, communities, and information providing sites are provided according to the convenience of the providers in providing contents.

In this regard, users can aim to centralize their work by gathering similar people and providing them at once.

It also makes a difference due to the different two way broadcasting.

Claims (3)

1: Create a number of channels in a community, shopping mall to broadcast two-way 1-1 to do 1 Answer 1: Questioner To create multiple channels 1-2 To create a DB based on questions such as bulletin boards and telephones that members need to do 1-1 You can use 1-3 interactive channels to interact with people in real time     Through phone, message, bulletin board, chat, mail, mail, etc.     Attaching to the broadcast by the opinion of the consumer 1-4 Record the contents so broadcasted and broadcast again.     Steadily increasing the time of broadcasting and raising awareness 1-5 Earn revenue and increase awareness of your company and third parties by inserting advertisements before, during, or after a live broadcast or re-broadcast, or during breaks during the broadcast. 1-6 Introduction, promotion and education of products through voice broadcasting and video broadcasting in shopping malls and communities How to collect this as a DB by putting a dedicated question board or e-mail to the operator to receive real-time questions from users. How to run a community using claims 1 and 2 3-1 How to operate a community as a method of operating a community in an offline community based on 2nd two-way voice broadcasting, 3rd two-way video broadcasting, and 4th .. 3-2 On-line books and offline publication books from fragmentary knowledge through DB created at the request of members 3-3 In general, an offline community is centered around meetings. Therefore, no training is provided for meetings without a knowledge base. In this regard, shopping malls or communities are divided into buyers, users, and prospective buyers, and local meetings are held in the shopping malls or communities, where people are invited to education rather than acquaintances. To

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