KR20060114314A - Method for anonymity and personal characteristics - Google Patents

Abstract

A method for anonymity and personal characteristics of a user is provided to transfer data for characteristics/interests of the user to a service system to quickly offer a service fit for the user while minimizing exposure of personal information or guaranteeing the anonymity of the user. User characteristic items and a transfer mode are received and stored. The user characteristic items are provided to the service system(S11). The service system provides the service fit for the user by determining a service type according to the user characteristic items(S14). An undesired information category, a preferred information category, and a preferred output style of the user are previously defined to enable other unspecified systems accessed by the user to repeatedly receive the characteristic items of the user.

Description

{Method for Anonymity and Personal Characteristics}

1 is a configuration diagram in the Internet space

Figure 2 is a service connected to the user and the Internet defining the user's characteristic items

This is a flowchart of processing between providing systems.

U: user terminal

C1: user-side client

D1 custom property item

P: Proxy Server

C2: Client on Proxy Server

D2: User Attribute Entries for Proxy Server

S: Service Delivery System

SS: Server in the Service Delivery System

S10, S11, S12, S13, S14: Processing contents of each step of the processing flowchart

The present invention relates to a method and system for providing anonymity to a user in the Internet space and displaying only individual characteristic data of a user to a service provider. The user can solve anxiety about leakage of personally identifiable information and provide a service system. (S) relates to a method for enabling a user-specific type of service to be utilized by using user's individual characteristic data.

Conventionally, in order to service a difference of individual characteristics of a user, a service through an existing website enters personal information of a user and logs in by ID and password, and the system checks the user and provides a service suitable for each user. Providing. However, this method has a problem that it is difficult for the user to solve the anxiety caused by the leakage of his / her personal information, and it is inconvenient to repeat the ID and password input operation every time to log in. If you use the service without logging in to the system, the system cannot see the individual characteristics of the user and will display the same result.

For example, if a user enters a query into a search engine while the user is not logged in, the user's interests will differ, but the search engine will display the same search results or ads regardless of whether the user is a child or an adult. Done. Since the search engine cannot determine the characteristics of the user, it outputs too many results to everyone and displays too many search results that are not related to the user's preferences. As a result, the user may have to re-search within the results or browse through the listed search results to extract the items he needs. In addition, in the case of a keyword advertisement that a search engine outputs along with a search result, an advertisement related to a search word is output regardless of a user. If the search term queryer is a child, an advertisement for a financial product or an advertisement for an adult site may be inappropriate.

As another example, if a 'flower shop' is entered in a keyword service or a keyword address connection service, it is likely to move to a site irrelevant to the user's location. If the system providing the service covers the world, many domains and systems should be separately provided for each country in order to solve the problems such as geographic characteristics, age, language, etc. of users. Many children's and general sites are prepared separately.

That is, in the existing system, in order to provide a service specialized for each user, the user needs to input and log in personally identifiable information, but in the conventional method, the user is anxious about leaking personally identifiable information and inconvenience of the login procedure for the system. There is a problem in that it is difficult to use a user-specific service without logging in, and a system and a domain must be duplicated.

Accordingly, the present invention is to solve the above-mentioned problems, and relates to a method and system for delivering data on the characteristics and interests of the user to the service system in order to provide a service suitable for the user quickly. In order to solve the above-mentioned problems, the present invention provides a method of minimizing the leakage of personally identifiable information of the user or guaranteeing the anonymity to the user providing the individual characteristics of the user to the service providing system (S).

Even if the anonymity is guaranteed by the methodology, there is a risk that the source and destination information may leak in the middle of each packet due to the nature of the IP (Internet Protocol). In order to solve this risk, the present invention proposes a method for mediating the delivery of a service request and a service result through a proxy server (P) between a user and a service providing system (S).

The present invention consists of a first step of inputting individual characteristics of the user and a method of delivering the characteristics, two steps of delivering the characteristics of the user to the service provider, and three steps of determining and providing a service type according to the characteristics of the user. In the second step, a proxy server that mediates queries and results between the user terminal (U) of the source and the service providing system (S) of the destination in order to prevent leakage of source and destination information according to the characteristics of the IP. It includes a method using (P). Proxy Server (P) is an item that can be added to or omitted from the method of the present invention according to the needs of the user.

The first step is to input individual characteristics of the user and a method of delivering the characteristics, and to list the characteristic items D1 of the user and initialize and store the user characteristic items D1 by the user's input or selection. . Specific examples of the user's characteristic items (D1) include the user's age, gender, marriage, family, country, language, religion, interests, education, hobbies, political orientation, specialty, occupation, residence, work area, possessions, User characteristics or preferences, such as income, illness, disability, preferred color, interface method such as text or graphics, internet usage environment, user hardware environment and software information, user preferred payment method, height, weight, nickname, etc. Items that can be identified by the user's specific identifier, such as the user's social security number, name, or e-mail address, are preferably not delivered to guarantee anonymity, and may be delivered by the user's confirmation. In addition, if the user's characteristic items can be identified by some combination, it is necessary to be able to convey such matters only by the user's confirmation.

The individual characteristic item D1 of the user may be divided and stored by the following parts, and it is preferable to collect them and store them in one frame form as follows.

Version-Property item (D1) saved version

Service Type-Whether to use a proxy server

Open List-Attribute items that can be passed without user confirmation (D1)

Privacy List-Attribute item (D1) that can only be passed by user confirmation.

Preference List-User Preferences

Block List-What You Don't Want

Confirm Method-User Confirmation Method

The storage of the characteristic item D1 enumerated above uses the storage device in the user side terminal U of the user. If the user is concerned about the leakage of source and destination information on the IP characteristics, the user may store the user's characteristic items (D1) in the Proxy Server (P). The form of storing the user's characteristic item D1 may be stored in a cookie, file, or DB manner.

In the second step, when the user has individual property items D1 of the user initialized by the user in step 1, the user's property items D1 prepared in step 1 when the user wants to use the service providing system S ) Is delivered to the service providing system (S). There are three ways to deliver the individual characteristic item D1 of the user. How the server SS of the service providing system reads the property item information allowed in the property item frame of the user stored in the user terminal U, and the client C1 located in the user terminal U gives the server the user property item information. The method may include transmitting some of the characteristic items from the client C1 located in the user terminal U and reading some of the characteristic items from the server SS of the service providing system.

The third step is to determine and provide a service type according to the characteristics of the user. The service providing system S executes a service suitable for each user based on the information on the individual characteristic item D1 of the user. In the case of a search engine, different search results may be output for each user or the priority of the search results may be differently output based on characteristics of the user's country, language, age, area of interest, gender, and occupation. In addition, even when displaying an advertisement associated with a search word, an appropriate advertisement may be selected and presented in consideration of the basic characteristic items of the user.

The present invention can solve the anxiety about leakage of personal information to the user, and by passing only their characteristic items related to the service to the service providing system (S) in the state of anonymity guaranteed in the visiting site You can quickly access the resources and services you want and get tailored services to suit you.

The service providing system S may provide contents and services specialized for each user according to the characteristics and tendencies of the visitors, and thus, additional services suitable for the target customer may be smoothly provided. In addition, service providers can provide specialized services to individual users around the world through a single URL and server without separately separating separate systems according to domains and ages of each country on the Internet. In addition, tailored services are provided for each user without repetitive login process of a specific system or individual definition of preference items for a specific system, and can prevent unnecessary invasion of personal information and ensure the anonymity of the user. Efficient service can be provided for each user.

Claims (15)

A method of delivering characteristic items for each user and a method of utilizing characteristic items for each user, which can provide a type of service suitable for each individual user by delivering the characteristics of the user to the service providing system while ensuring the anonymity of the user in the Internet space. (I) inputting and storing the user's characteristics and delivery method, (ii) delivering the user's characteristic items to the service providing system, and (iii) determining and providing the service type according to the user's characteristics. A method of defining and delivering a property item for each user, comprising: a method of defining and delivering a property item for each user, and a method of utilizing the property item for each user. Claim 1 (i) in the step of inputting and storing the characteristics of the user and the method of delivery, defining the type and delivery method of the user-specific property items in the user-specific properties item to provide the service that the user is accessing by the user-defined method Unspecified other systems in which a user's feature is being accessed by the user's server without the user's login process or the process of defining preferences and exclusions by site, allowing the server to pass a feature item when it is requested. A method of storing individual characteristics of a user and providing a service, comprising a method of predefining an undesired information category, a preferred information category, and a preferred output form by a predetermined form in order to be repeatedly transmitted to the user. . In the step (i) of inputting and storing the characteristics and delivery method of the user of claim 1, the characteristic items for each user differ according to the method of defining to deliver the same type to all the systems accessed by the user and the service providing system. A method for storing individual characteristics of a user and providing a service, comprising: a method for distinguishing between items that can be provided and a form for differentially providing the same. In the step of inputting and storing the characteristics and delivery method of the user of claim 1, the characteristic items for each user may include age, gender, marriage, family, country, language, religion, interest, education, hobby, political orientation, Specialty, Occupation, City of Residence, Business City, Possession, Income, Illness, Disability, Preferred Color, Text or Graphic Interface, Internet Environment, User's Hardware and Software Information, User's Preferred Payment Method, Body Type The user is not an identifier of the user per se, such as an alias that the user wishes to be named anonymously, a category of information that the user does not want, or a mode of delivery desired by the user. Anonymity of the service provider is guaranteed and the service providing system A method for storing individual properties of a user and a service providing method comprising a method for configuring a property item for each user, which is configured as a set of user property items. In the step (i) of inputting and storing the characteristics of the user and the method of delivery, the method for selecting or inputting a characteristic item of the user individually for each item and a category from the plurality of categories in which the user is listed And a method of inputting a user-specific characteristic item including a batch input by selecting a category of a user-specific characteristic item to select and collectively input item values. (I) In the step of inputting and storing the characteristics of the user and the method of delivery, the method of storing the characteristics of the user may be stored in the form of a cookie, a text file, a DB, and the storage location is stored in a user terminal. A method for storing individual characteristics of a user and providing a service, comprising: a method for storing user-specific characteristic items including a medium and a method for storing in a storage medium located at a proxy server designated by a user. (Ii) In the step of delivering the characteristic item of the user to the service providing system, when the service system requires authentication or identifier for the user as needed, the user's identifier information through consent and confirmation to the user And a method for enabling delivery of additional information. In the step of delivering the characteristic item of the user to the service providing system of claim 1, if it is necessary to prevent the leakage of the source address and the destination address that may appear in the packet due to the nature of the IP (Internet Protocol), Including a proxy server between the user terminal and the service providing system in the space, and through the proxy server to mediate service requests, user-specific characteristic item delivery and service results delivery through the proxy server, characterized in that How to store individual services and provide services. (Ii) in the step of delivering the characteristic item of the user to the service providing system, the method of the service providing system server directly reading the characteristic item of the user through the user terminal or the proxy server, and the user side terminal. Or attributes of the user, including how the client located on the Proxy Server delivers the user's attribute information to the service delivery system, and some how the client delivers and some how the server on the service delivery system reads it. A method for storing individual characteristics of a user and a service providing method comprising a method for delivering to a service providing system. In the step (iii) of determining and providing a service type according to a characteristic of a user, the search results of different items are displayed according to the characteristic item for each user even for the same search word according to the characteristic item of the user, and the searched result is displayed. A method of providing a tailored search result for each user that shows different results for the same search term according to the user-specific dimension item, including displaying the list according to different priorities according to the characteristics of the user. How individual properties are stored and serviced. In the step (iii) of determining and providing a service type according to a characteristic of a user, a search engine showing advertisement contents of a different item according to a characteristic item for each user even for the same search word according to a characteristic item of a user Method for storing individual characteristics of users and providing services, characterized in that it comprises a method for providing advertisement tailored for each user. In the step of determining and providing a service type according to the characteristics of the user of claim 1, when the user accesses one Internet domain, the user provides different layouts of different languages and contents according to the characteristics of the user. A method for storing individual characteristics of a user and providing a service, comprising: a method for providing an initial screen tailored for each user, which shows a different initial screen of a website according to a characteristic item or selects and presents contents suitable for a corresponding user. In the step of determining and providing a service type according to the characteristics of the user of claim 1, when the user accesses a specific website, if it is determined that the user is not suitable for the website by the characteristic item, the service A method of storing and providing individual features of a user, comprising the steps of rejecting or reconnecting to another suitable website or server. In the step (iii) of determining and providing a service type according to a user characteristic of claim 1, when the user inputs a keyword to use the Internet domain address connection service by the keyword, the user is provided to the user according to the characteristic item of the user. An optional Internet domain address connection service method for selecting and connecting an appropriate Internet domain address to connect to different Internet domain addresses according to characteristics of users. In the step (iii) of determining and providing a service type according to a characteristic of a user, if there are other related keywords, search terms, and products suitable for the user with respect to a keyword, a search word, or a product input or selected by the user, these related contents Or a method of presenting related products and related contents for presenting them differently according to characteristic items for each user.

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